Doomspending: will it overtake health and wellness?

Doomspending, when consumers spend recklessly due to pessimism about the future, is a growing trend. Yet how could it impact the health-and-wellness-dominated food and beverage space?

https://www.foodnavigator.com/Article/2026/11/12/doomspending-could-it-overtake-health-and-wellness/