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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
UNC's Bill Belichick Gets Reality Check About Return to NFL
It doesn't sound like this will happen.
The Collaboration Economy: Independent Contractors Are Essential to Small Business Growth - Small Business & Entrepreneurship Council
SBE Council Small Business Check Up Survey: Nearly half of small business employers use independent contractors, highlighting their role as a force multiplier for growth and the importance of policies that protect flexibility, choice, and entrepreneurship. By Karen Kerrigan – Independent contractors are an essential part of America’s economy, providing specialized expertise, flexibility, and the […]
Dell releases new 16-inch laptop globally with 1,600-nit OLED display and up to 128 GB RAM
Dell is now selling its latest 16-inch laptop globally. Featuring 18-core or 20-core Nvidia RTX Spark N1X chipsets, the XPS 16 Creator Edition also offers up to 128 GB of RAM, a 120 Hz VRR OLED display and a 99 Wh battery.
Senior Health Insurance Program navigators available to help during Medicare open enrollment
Chrissy Childers is the lead navigator for SHIP at Rural Health, Inc. This year, she said she’s reminding people to check their Part D plan, since many plans have changed.
Get the Facts: Fact-checking controversial political ad in Ohio governor's race
While pushback continues to grow, Vivek Ramaswamy's campaign is standing firm on its decision to run a controversial political ad targeting Democratic Ohio gubernatorial candidate Dr. Amy Acton, featuring Acton's estranged mother.
NASA’s Roman Space Telescope Enters Final Commissioning Phase
NASA’s Nancy Grace Roman Space Telescope mission has now entered the science commissioning phase, having successfully completed a comprehensive checkout and
Airbnb Just Banned Checkout Chores. It’s a Massive Warning to Every Business Still Outsourcing Labor to Customers
Airbnb just banned checkout chores. Learn why outsourcing operational labor to customers destroys goodwill and what it teaches every business.
Best of Santa Cruz County entertainment, arts & food events this weekend, Oct. 22-25
With the weekend nearly here, check out things to do around Santa Cruz County, with a recommendation from Lily Belli and a specially curated list from Lookout's BOLO events calendar.
Medicaid work rules lift Molina Healthcare’s pay, CEO says
Molina Healthcare says six states are boosting the Medicaid insurers pay next year in part because of work requirements and more frequent eligibility checks.
Breitling Adds Two New Manual-Wind Navitimers To The Core Collection
✓ Breitling has just introduced a pair of new manually-wound Navitimer models to its core collection ✓ Check it out! ✓
Bye Week Check-Ins: Week 7
This article looks at the teams on bye in Week 7. Where do they stand, and how can they improve for the rest of the season?
Vikings Given 'Reality Check' on Latest Trade Deadline Rumors
Minnesota’s undefeated start sparks aggressive trade speculation, but experts warn the front office to prioritize long-term assets over fleeting rentals to sustain this unexpected championship window.
Olive Garden, Long Horn Steakhouse: Check out 6 Kyle business updates
The city of Kyle is seeing new developments from Olive Garden and LongHorn Steakhouse, a new skatepark opening, a shelter partnership and recent closures.
In Era of Runaway Health Inflation, Employers Scramble to Keep Costs in Check
New data shows cost of family health plan rose 5%, while workers’ contributions rose 9%.
The Herald's weekly entertainment picks
Looking to be entertained from Thursday, Oct. 22, through Wednesday, Oct. 28? Check out the Skagit Valley Herald’s weekly recommendations.
Airbnb cracks down on checkout chore lists as hosts face new limits
Airbnb's new checkout rules bar hosts from asking guests to strip beds, wash dishes or do laundry, but some reasonable requests are still allowed.
Southern Ill. man arrested in check fraud case involving Paducah business
A multi-agency theft investigation in western Kentucky led to a southern Illinois man’s arrest.
Críticas: On bikes and politics
In college, I rode my bike everywhere I went. It was this slick yellow roadster with checkered flag rim tape. I called it el italiano. I’d take it to
SSM Health unveils Fond du Lac clinic lobby upgrades
SSM Health added self-service check-in kiosks and other lobby upgrades at its Fond du Lac Regional Clinic.
New US drug launches need price check to counter access impediments, ICER, West Health urge
As policies from the last two presidential administrations put heightened focus on drug affordability in the United States, a new report suggests much work remains to be done when it comes to the l | As policies from the last two presidential administrations put heightened focus on drug affordability in the United States, a new report suggests much work remains to be done when it comes to the launch prices of novel medicines.
Week 7 fantasy football Top 150 Flex rankings
Four more NFL teams go on bye this week, so fantasy teams' depth will be tested. Check our Week 7 Flex rankings to help make the tough lineup calls.
65 Switch 1 & 2 Games You Should Check Out In Nintendo's 'Screaming Deals' Sale (North America)
Every game we scored 9/10 or higher, plus a personal pick
Kroger pledges to cut grocery prices by $5B by 2029
Kroger shoppers could soon see lower prices at checkout as the grocery giant’s new CEO looks to cut costs.
Ramstad: With DFL nearing trifecta, business hopes Klobuchar keeps excesses in check
A moderate governor will have to rein in the big-spending DFLers in the House and Senate.
Women hope yearly health checks will improve PMOS diagnosis and care
Women with PMOS say too often they are diagnosed and left to manage the condition on their own.
Girls' flag football: Tuesday's Southern Section playoffs scores
Check out Tuesday's girls' flag football scores.
Lombardo check rejected as evidence during Fiore hearing
A Nevada judicial discipline panel rejected Gov. Joe Lombardo’s $5,000 check as evidence in proceedings against suspended Pahrump Justice of the Peace Michele Fiore.
Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
BUNNY IN THE CITY: Greater Savannah Black Chamber of Commerce Business Flood with Habitat
Check out the photos here!
Thrifting and oysters: Check out 10 business updates in downtown Austin
Businesses that are now open, coming soon, in the news or closing in downtown Austin.
Gimmick or giveback? Even some Trump supporters don't expect to get $5,000 checks after midterms
The offering of government checks has become a go-to tactic for President Donald Trump when he faces a political jam.
You Should Probably Check Your Google Home Speaker’s Data Usage
Google Home Speakers have been absolutely ripping through data—mine included.
Morning 3: Lincoln County home health worker accused of taking thousands in forged checks -- and other news
Here are the top stories for the morning of Oct. 20, 2026
Home health worker accused of taking thousands in forged checks in Lincoln County
The employee allegedly took checks from a checkbook while providing care at a patient’s house.
Looted French goods are popping up on resale site Vinted
The second-hand online marketplace Vinted has removed listings of looted French goods and stepped up checks on “suspicious” adverts, as the country’s authorities seek to prevent goods stolen during riots from being sold online.
PS5 console jailbreak on latest 14.10 firmware shared before GTA 6 release date
PlayStation may have hoped it would take longer to compromise the current 14.10 firmware. However, a homebrew developer has found a way to exploit Sony's software. The PS5 console jailbreak could enable piracy of games like GTA 6 that require the update.
Spotify is cracking down on Family plans again, and the penalty can lock you out for a year
Spotify is rolling out in-person QR-code checks for some Premium Family members, with a seven-day deadline and a 12-month restriction for those who fail verification.
Spotify introduces QR code checks for Family plans, missing verification could mean a year-long ban
Spotify is tightening household checks for its Premium Family plan with time-sensitive QR codes, and members who miss the seven-day verification window could face a 12-month restriction on joining another Family plan.
Alabama's CFP Hopes Smacked With Jarring Reality Check
The Alabama Crimson Tide are in danger of missing the CFP.
Georgia health officials warn of possible measles exposure at restaurant as cases climb
A person linked to a measles investigation visited a Georgia restaurant while infectious, and state health officials are urging customers to check vaccination records.
Essentia Health hosting Hypertension Night
There, attendees can get their blood pressure checked, receive educational materials, have experts review your medications and have an at-home blood pressure cuff calibrated.
Jerry Jeudy Trade: Giants Connected to Browns WR
Jerry Jeudy is not living up to his paycheck, and one prominent NFL insider believes the Cleveland Browns could trade him despite the team's winning record. A first-round pick in the 2020 NFL Draft, Jeudy began his career with the Denver Broncos and established himself as a good but not great pass-catching weapon. However, he …
4 Cool New Features Your Fitbit Air Is Getting In October 2026
With the latest update, your Google Fitbit Air can check your blood pressure trends, measure insulin resistance trends, and automatically detect more workouts.
Delancey Street Launches Free Two-Minute Self-Assessment for Business Owners Carrying Stacked MCA Debt
Delancey Street, a New York based MCA relief company, today released a free self-assessment that shows small business owners their exposure to merchant cash advance debt in about two minutes. It requires no credit check and carries no obligation.
Former NFL offensive lineman, Ashland native Damien Woody shares health scare: 'Get your checkups'
Former NFL offensive lineman and Ashland native Damien Woody took to social media over the weekend to let fans know about a recent health scare.
Here are some of the ways LSU’s Student Health Center supports students during the semester
The LSU Health Center has various resources to help you with your physical and mental health. From student check-ups to therapy, here are some services available to LSU students at the Student Health Center. Physical health LSU’s primary care clinic is what most LSU’s are aware of. Students are encouraged to make an appointment, but...
New iPhone spyware can steal passwords and photos
P7 DarkSword iPhone spyware can steal saved passwords, photos, Apple Notes and cryptocurrency wallet data by checking for commands every 15 seconds.
Pregnant Ten-Year-Old Girls Cannot Be a Political Talking Point
Taking a pause in the heat of the midterms to check on the health of children.
Worried About Your Teen? Check Their Dental Exam Results For A Window Into Their Well-Being
By Dennis Thompson HealthDay ReporterMONDAY, Oct. 19, 2026 (HealthDay News) — You can tell a lot about your teen from their oral health, says a new American Academy of Pediatrics (AAP) report. Many teenage health problems — eating disorders, smoking, drug use, sexually transmitted diseases — can be ...
George Pickens good for 73 yards on Sunday night
George Pickens was held in check for much of Week 6 but did make a few plays in the closing moments to finish with a 6-73-0 line.
This Pocket-Sized Multitool Is An Affordable Leatherman Alternative
If you're looking for a new multi tool for your EDC, there's a new alternative on Kickstarter that you should definitely check out. Here are the details.
Ex-Jet Damien Woody shares health scare months after ESPN exit: 'Please get your checkups'
Former NFL player and TV personality Damien Woody shared a surprising health update with fans in a recent Instagram post.
Teardown of revised Switch 2 console confirms lack of anticipated upgrade
Nintendo’s updated EU console was an opportunity to debut a leaked screen. Yet a teardown of the handheld with a modified Switch 2 battery compartment didn't reveal the Sharp LCD display. The current system suffers from poor pixel response times, leading to ghosting in games.
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
‘The Social Reckoning’: Speaks truth to power
Disturbing profile of unchecked greed and arrogance
Malia Cohen explains why she should be reelected State Controller
California State Controller Malia Cohen is seeking reelection for an office that is responsible for the state's checkbook at a time when voters across the nation are focused on waste, fraud and abuse of taxpayer money.
MGM+'s 'From' will debut on Netflix ahead of Halloween. How to watch
This Halloween-worthy binge hits the spooky checklist: monsters, mystery, and jaw-dropping moments.
Who passed health checks in Wichita KS? Asian, burgers, food trucks & more
See Wichita-area restaurants, stores & hotels that passed health inspections. Sixty-nine locations made the Oct. 4-10 list.
Angel Reese all business with first WNBA Finals pre-game fit, Chanel bag
Check out Angel Reese's pre-game fit for Game 1 of the WNBA Finals.
Detroit health fair brings free screenings, groceries, resources to families
Dozens of Detroit families walked away with free groceries, blood pressure checks and connections to local health resources at a community health fair designed to meet residents where they are.
Taking charge of brain health before symptoms appear
Experts say being proactive about brain health is just as important as routine medical checkups.
10/16 Gridiron Glory
PADUCAH, Ky. — Check out the scores and highlights from week 9 of Gridiron Glory below.
GTA VI not yet gold: Rockstar explains the final push before launch
Grand Theft Auto VI has yet to go gold ahead of its scheduled November 19, 2026 launch, with Rockstar developers telling Bloomberg that final fixes and refinements remain underway. The report examines how the game’s complex, interconnected systems have shaped development, though ongoing work does not itself signal another delay.
A $100,000 Science Prize Could Leave His Social Security Checks Intact, but Still Raise His Tax Bill
A $100,000 honorary science prize sounds like a clean windfall, but for a retiree on Social Security, the tax math that follows can turn a moment of recognition into a costly surprise.
A $100,000 Science Prize Could Leave His Social Security Checks Intact, but Still Raise His Tax Bill
A $100,000 honorary science prize sounds like a clean windfall, but for a retiree on Social Security, the tax math that follows can turn a moment of recognition into a costly surprise.
Nvidia's RTX Spark Event in San Francisco Attracts Long Lines, But Few Buyers
Dozens lined up to check out the first RTX Spark laptops on launch day, but actual purchases were few and far between, with curious Nvidia fans citing the machines' high cost.
Obama's star power gets a reality check from Black voters in crucial Senate race: 'It's a turn-off'
Barack Obama's endorsement of Abdul El-Sayed drew mixed reactions from Detroit Black voters, with undecided residents saying it didn't move the needle.
Boutique, Hawaiian BBQ: Check out 9 business, restaurant updates in central, East McKinney
Discover nine businesses now open, coming soon and expanding in central and East McKinney, including Cafe LaFaye, Grace+Emma and Ono Hawaiian BBQ.
Road projects, golf, business updates: 6 trending Austin-area stories
Check out some of the most-read stories from the Austin area Oct. 12-16.
Mid-Michigan entertainment for the weekend of Oct. 16-18 and beyond
Check out what’s going on around the area this weekend and beyond.
Registration is open for high school winter sports
Registration is now officially open for high school winter sports for the City School District of Albany! Any student in grades 9-12 who is interested in trying out for boys' basketball, girls' basketball, bowling, cheerleading, boys' indoor track, girls' indoor track, spirit team, boys' swimming and diving, boys' wrestling and girls' wrestling is invited to register via Final Forms. Important: please note that registration for winter sports ends on Friday, Nov. 13. Practices and tryouts for winter sports begin on Monday, Nov. 16. FINAL FORMS Each season, the following must be done prior to the first day of tryouts and practices: A parent or guardian must initiate the registration process for their student-athlete in Final Forms, filling out the required forms such as Interval Sports Health History and the Athletic Consent Form. The student-athlete must sign and complete their required forms. A reminder that all students who would like to play an interscholastic sport need to have a current physical conducted within a year on file. PHYSICALS A physical conducted within the last 12 months is mandatory for any student interested in trying out for an athletic team and must be uploaded into the Final Forms platform. Families are encouraged to get a completed physical from their child's physician. If you are unable to get a physical from your child's physician, you can schedule a free physical with Whitney Young's school-based health center by calling (518) 573-2556. Additionally, the district physician will also be available to facilitate sports physicals at Albany High in room 4253 on the following dates: Thursday, Nov. 12 from 10:30 a.m.-2:30 p.m. Friday, Nov. 13 from 10:30 a.m.-2:30 p.m. Sports physicals on Nov. 12 and 13 are free and no appointment is necessary. ACADEMIC ELIGIBILITY REQUIREMENTS Please note that students must have a good attendance record and be in good standing academically to be eligible to participate in an athletic team. Eligibility is determined based on quarterly grades, and interim progress reports will serve as an important academic checkpoint for all student‑athletes. For additional details about academic eligibility, please see our Athletic Code of Conduct. For our winter teams, academic eligibility to start the season will be based on final first-quarter grades. The first marking period ends Nov. 13. Albany High offers free tutoring facilitated by Albany High teachers Monday-Thursday from 3:30-5 p.m. for students who need extra help with their academics. See this flyer for additional details. IMPORTANT DATES Seniors, please mark your calendars for Senior Media Day for winter sports, which will take place on Monday, Nov. 30. All student-athletes playing winter sports will also participate in our winter sports picture days, which will take place Tuesday, Dec. 15–Thursday, Dec. 18. Specific dates and times for each team will be shared once rosters are finalized. OPEN GYM SESSIONS Student-athletes are encouraged to check out our open gym sessions as they prepare for upcoming sports seasons. We’re looking forward to a rewarding winter sports season this year! If you have any questions, please contact the Athletic Department at (518) 475-6310. Go Falcons!
Can AI solve our mental health access problem?
Last week I asked you what worries you most about AI in health. It was close, but your top answer was “AI giving bad health advice.” Last week’s poll results: You’re in good company. This concern was top of mind at a conference I joined at Stanford last week, where researchers, clinicians, and people who build AI systems spent a day debating trust and safety in health AI. Stepping back, I’m also hearing your emerging concerns about AI’s impact on our well-being generally. I see this as a matter of public health, and we’ll take it in pieces as we learn together. Today we’ll focus on AI chatbots used for therapy for mental health. Early this month, Governor Newsom vetoed Senate Bill 903, California’s most ambitious attempt to regulate AI use for mental health. It’s at the center of active debate, and raises the questions patients, family members, citizens, and voters will face as AI moves deeper into health care. Let’s work through it. What is “AI-based therapy”? It’s really two things: purpose-built mental health apps designed to deliver structured support, and general chatbots like ChatGPT, Claude, and Gemini that people increasingly use for emotional support—even if they weren’t built for it. Spoiler alert: I don’t know whether the shift toward AI therapy is good or bad. The evidence isn’t there yet. But I do know it’s already happening, and I have some ideas about how we can roll it out with safety in mind. The therapy dilemma, in a nutshell Mental health challenges are common, and strain health and well-being across populations. Therapy (interactive dialogue with a trained, empathetic practitioner) helps many people heal. The demand for licensed therapists far exceeds the supply in California, and AI-based therapy can narrow that gap. AI-based therapy remains novel, unproven, and not well tested. Right off the bat, we can see we’re dealing with trade-offs here. Since the main driver of demand for therapy from a robot is lack of access to therapy from a human, we’ll start there. It’s too hard to find and afford a human therapist California is short roughly 55,000 licensed, non-prescribing therapists and counselors, about 40% of what we need. Psychiatrists, who rely on talk therapy as a complement to prescribed medications, are even more scarce. Eight counties have none, and density ranges from 1.7 per 100,000 residents in San Benito County, to 68.1 in Marin County. My wife is a psychiatrist in Marin, and even here access is tight. If it’s hard in the best-supplied county, imagine rural Sierra County, or the San Joaquin Valley. In 2024, more than half of Californians who tried to make a mental health appointment struggled to find a provider who took their insurance, compared with 14% for physical health care. When Senate staff posed as “secret shopper” patients and called 120 mental health providers in Medicare Advantage networks, they landed an appointment less than once for every five tries. Insurers pay behavioral health clinicians about 22% less than medical and surgical clinicians for comparable office visits. On top of that, billing denials and prior authorizations hit hardest at the solo and small practices common in mental health. Psychiatrists opt out of Medicare at the highest rate of any specialty. In many places, a cash practice for therapy fills quickly with patients paying $250 or more an hour, with no insurance paperwork at all. Families who can pay cash find providers more easily. Those who rely on insurance, including Medi-Cal enrollees, older adults, rural residents, and non-English speakers, compete for what’s left. So we can’t pretend the human system works, and we can’t blame people for turning to AI for support when they’re in distress. AI is filling the gap It’s estimated that roughly a quarter of AI users use it for mental health support. If you have internet, it’s available 24/7, it’s cheap, and it speaks your language. Uninsured adults are about twice as likely as insured adults to do it (30% vs. 14%). It feels anonymous in ways that may enable people to ask things they’re unsure or embarrassed about. The largely hidden, personal use makes it hard to study whether it’s actually helping people with their mental health issues, but researchers are trying. Does AI therapy work? A 2026 analysis of nearly 40 randomized trials found chatbots showed a real but small reduction in depression symptoms. But most of these trials were compared to an alternative of no therapy, not a human therapist. So the benefit of AI therapy is probably real, but modest, and mostly untested against the alternative of human contact. We need more studies. Serious concerns OpenAI’s own estimate is that more than a million ChatGPT users each week show signs of suicidal planning or intent. These are high stakes encounters, and AI doesn’t always get it right. That’s partly because a chatbot can sound like a therapist, but it has no license, no duty of care, and it’s not clear who to hold accountable when it gets things wrong. AI is also designed to help users in whatever task they’re seeking to accomplish. People may feel like they’re getting therapy, but they’re mainly getting a convincing conversation. It’s easy for an AI companion to wander into gray areas, like playing along with “creative writing” that may be about the user’s own suicidal intent. Courts are driving safety conversations A wave of lawsuits have been filed on behalf of families claiming that chatbots pushed people they loved toward self-harm, including teens who died by suicide. The first settlements came this year. OpenAI is headquartered in San Francisco, and dozens of cases alleging that ChatGPT drove users to suicide or self-harm are now before a San Francisco judge. Character.ai has filed for bankruptcy after several states brought lawsuits accusing the chatbot of pushing dangerous content to kids. But the technology seems to be improving. Last month, an independent evaluation found that newer AI models “almost never endorse suicide.” That’s progress, but our societal appetite for even one preventable death is very low. So how do we move forward? Finding a middle ground Earlier this month the governor vetoed Senate Bill 903, a bill designed to place guardrails on the use of AI for therapy. The bill would have prohibited any AI-based platform from being advertised as psychotherapy, and would have required a licensed professional to review and approve each encounter where AI was used to support therapeutic decisions. Newsom called it overly broad, since even routine screening questions would have needed clinician sign-off. Knowing we’re already short on mental health providers, requiring human review of AI encounters may not relieve our access problems. Still, the answer isn’t no oversight. Here’s one feasible short term solution. Rather than reviewing each encounter, a licensed clinician can design the guardrails: what counts as a crisis, what triggers an immediate handoff to a human, and what gets sampled for audit each month. The AI runs inside that structure. Conversations get checked, failures get reported, and a real clinician owns the framework. Medicine already has models to learn from. The FDA process for rolling out newly approved medications is an example. After a product reaches patients, we keep watching for adverse events. Patient-facing AI needs the same “digital pharmacovigilance”: systematic tracking of harms, near misses, and the types of groups that get hurt and why. It’s also critical that users know that they can reach a human if they’re in crisis. Most chatbots now include messages like these: Bottom line The rush to use unproven AI tools for mental health support is mostly a workaround, a sign of a health system people can’t get into. We need better access to proven care from licensed clinicians. That takes reimbursement that makes accepting insurance viable, and a bigger workforce. But, built and tested well, AI could be part of the answer. It could be the 2 a.m. check-in when no one else is awake, or a way for patients to practice skills their therapist taught them. It could be the first step to get someone the right level of care, and take paperwork off clinicians’ plates so they spend more time with patients. None of this is simple. The SB 903 veto doesn’t end the debate, and the legislature will be back. In the meantime, those of us using these tools need to stay informed, ask hard questions, and hold the companies building them accountable. I’ll try to do my part, and we’ll keep learning together. Love,Matt P.S. If you or someone you know is struggling with mental health challenges, emotional distress, substance use problems, or just needs to talk, call or text 988- you’ll reach a real person— or chat at 988lifeline.org 24/7. Dr. Matt Willis is the author of Your Local Epidemiologist in California. A California native, he’s served as a primary care physician, CDC epidemiologist, and public health officer for Marin County, where he guided the pandemic response. He lives in Marin with his family and their dogs, Teddy and Ramona. Thank you Cynthia He, MD, PhD, and Parnika Saxena, MD, for their guidance in preparing this article. Cynthia works in an outpatient mental health clinic, treating patients who have Medi-Cal or, sometimes, no insurance. Parnika works in an inpatient psychiatric unit, treating patients with public or private insurance or self-pay ability. All opinions are their own and do not represent their employers.
Morocco health alert issued due to diphtheria: US Embassy
In the North African country of Morocco, the country’s Ministry of Health reported a small diphtheria outbreak with clusters in multiple regions in Morocco in late September. Moroccan health teams are tracing contacts and providing preventive treatment and vaccines. This has prompted the US Embassy to issue a health alert for U.S. citizens in Morocco. Diphtheria is a serious bacterial infection. It spreads primarily from person to person through coughs and sneezes (respiratory droplets). Most Americans were vaccinated as children and have received Td or TdaP boosters as adults. The risk to U.S. citizens in Morocco remains low. U.S. Citizens may contact their local doctors if they would like immunizations. Embassy officials advise citizens to watch out for the following symptoms: Sore throat or hoarse voice, mild fever, a thick gray or white coating in the throat or nose, swollen neck and trouble swallowing or breathing. If you or a family member has trouble breathing or swallowing, please contact your local doctor. They also advise on the following actions concerning vaccines: Check your vaccination records and your family members’ records. Get a booster if you need one. Adults need a diphtheria booster (Td or Tdap) every 10 years. Make sure your children are up to date on their routine vaccines. Outbreak News Today is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
How Big Business Lost Its Big Bet on Trump
The captains of industry that many assumed would keep the president in check all turned out to be paper tigers. Democrats, take note.
Citizen Science Groups Grapple With the Rise of A.I. Slop
Facing a flood of A.I. slop, groups bent on democratizing science create new checks and balances.
Political reporter Shaun Boyd gives a Reality Check on an ad attacking Democrat Manny Rutinel
FOX54 News Huntsville
FOX54 News - Huntsville - The FOX54 News Team brings you local and national news, weather, sports, and VERIFY fact-checking on the latest trending topics, from elections to COVID-19 to online scams. Watch the FOX54 News Team Monday-Friday at 5:30 p.m. and every night at 9:00 p.m. We reserve the right to moderate or remove comments that are hateful, contain inappropriate language, or violate YouTube community guidelines. Keep it civil, folks.
IP Saves the Day On Streaming
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.
Best of Santa Cruz County entertainment, arts & food events this weekend, Oct. 15-18
With the weekend nearly here, check out things to do around Santa Cruz County, with a recommendation from Lily Belli and a specially curated list from Lookout's BOLO events calendar.
Sport Partnerships are Shaping the Future of Inclusive Sport
The 2025 Sport Partnerships Survey: The Partnership Effect is live. Check out all the information on Special Olympics International, its regional and national programs’ sport federation partnerships, and their growth helping to expand inclusive sport for all.
A paycheck for lawmakers is on the ballot
New York state legislators make $142,000 a year. New Hampshire state representatives and senators make $100. Legislators in 47 other states are paid a yearly salary in between those two
Apple sets cutoff time for getting fastest iPhone Duo pre-order
iPhone Duo pre-orders start tomorrow, and if you want the fastest checkout possible, Apple has a deadline for its ‘Get Ready’ process.
Free Lamanda Park Workshop Hands Would-Be Business Owners a 17-Item Checklist
Starting a business in Pasadena comes with a list: a name, a legal structure, insurance, financing and a city business license that has to be renewed every year. A two-hour workshop Saturday at a Pasadena branch library aims to put that list in order. SCORE Los Angeles, the nonprofit presenting the session, says attendees will leave with a 17-item checklist of steps for getting a business established. The Pasadena Public Library is sponsoring the workshop, according to SCORE. The listing says the session is meant for people thinking about starting a business and for those who have recently started one. SCORE wrote that the program “cuts through the confusion and chaos” of figuring out what it takes to start a business. According to the listing, it covers the legal requirements for a start-up business, along with other practical steps worth taking. Beyond those basics, the session covers taxes, the elements of a business plan and marketing, according to the listing. It also weighs the pros and cons of different legal structures, examines the major causes of business failure and offers ways to avoid legal problems. Attendees will hear how SCORE can help new businesses succeed. Some of the rules a new owner must follow are local. The city’s Department of Finance requires that annual license to be displayed prominently at the place of business. Businesses that sell tangible goods also need a state seller’s permit showing their Pasadena address, and any business that prepares or sells food needs approval from the Pasadena Health Department, according to the department. Even charities are covered: “Charitable non-profit businesses are required to obtain a business license,” the department’s guidance says. SCORE lists two instructors for the workshop. Dick Mader, a SCORE mentor who serves on the chapter’s board of directors, started a media distribution
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
Apple today announced that customers have until 9 p.m. Pacific Time today to "get ready" for their iPhone Duo pre-order. By completing this process via Apple's online store or the Apple Store app, Apple said customers can "check out with a single click" when iPhone Duo pre-orders go live on Friday, October 16 at 5 a.m. Pacific Time. Pacific Time.
UFC veterans in combat sports action Oct. 15-17
Check out which veterans of the UFC are competing around the globe this weekend.
Broncos vs. Seahawks: Video preview for 'Thursday Night Football'
Check out the NFL's video preview for the Broncos-Seahawks showdown on 'Thursday Night Football.'
Spartans Wire Big Ten Football Picks: Week 7
Check out our picks against the betting spread for each of the Big Ten games this week
Commentary: Trump slashed healthcare for Ohio families and spiked premiums. Now he's offering small checks.
Do you celebrate an arsonist who brings a cup of water to a fire they started? Is the president a hero for cutting small, healthcare relief checks to people struggling under his policy, the largest rollback of federal support for health care in American history?
Cops and Barbers returns with free haircuts and health screenings
A fresh haircut and a quick check-in on your health are both on the menu Thursday, October 15, in Greenville.Greenville police say the Cops and Barbers event is
How did political campaigns get so expensive?
The 2026 midterm elections are fast approaching, and it’s gearing up to be the most expensive election in American history. So how did we get here, where every election feels more expensive than the last? Today on the show, we’re exploring what’s causing the flood of money into our politics. Fact checking by Sierra Juarez.Your Next Listen –Bad economics, smart politics –Over 2,000 episodes in our archive on the NPR AppConnect with The Indicator from Planet Money–The Indicator newsletter — a weekly roundup of news, ideas and staff picks. –Instagram, TikTok and YouTube –Find the Planet Money book –Find the Planet Money game, Sell Me A Sasquatch, and other merch at the NPR Shop!Support public media by subscribing to NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at plus.npr.org.
Check your inbox: Google is quietly handing out Pixel 11 discount codes
Google seems to be sending out 30% discount codes for the entire Pixel 11 series to Google AI Pro subscribers.
The Herald's weekly entertainment picks
Looking to be entertained from Thursday, Oct. 15, through Wednesday, Oct. 21? Check out the Skagit Valley Herald’s weekly recommendations.
Weekly Entertainment Report: Live music and lively arts, Oct. 15-18
There were almost too many live entertainment events to fit on one page! Check out this very musical weekend's offerings.
Peloton's Matt Wilpers teams up with QuickBooks to help small-business owners
QuickBooks gives business owners a clearer picture of their finances, while Wilpers' approach focuses on creating consistent habits around cash flow, financial goals, and regular check-ins.
One Of My Favorite Shows Of 2026 Is On CBS (And It Has 100% From Critics)
Everyone needs to check this show out, especially if you love The Good Wife and Elsbeth.