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Olivia Wilde's new movie The Invite hits streaming, here's where to watch

Olivia Wilde and Seth Rogen serve up marriage drama and dark comedy in The Invite. Here’s how to stream it now with Sling.

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Oct 23 • 11:21 AM EDT • Entertainment • usatoday.com
This Zac Efron Tearjerker Just Cracked Netflix’s Top 10

A familiar romantic drama is climbing Netflix’s Top 10 more than a decade after its theatrical release. Here’s why viewers are revisiting the tearjerker, and what they’re saying about it.

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Oct 23 • 10:25 AM EDT • Entertainment • purewow.com
Banijay's Frederic Balmary on Expanding English-Language Drama Output

Banijay's chief business officer Frederic Balmary on scaling up english-language drama output: 'It's clear that Netflix is looking for more U.S. hits'

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Oct 23 • 9:56 AM EDT • Entertainment • variety.com
Pope hope, that’s entertainment, and getting ahead in the CIA

Happy Friday friends, I want to start by just breathing for all of us a big long collective sigh of relief at the news this week that the pope’s doctors have basically blown the all clear for Leo’s health. Going from knowing nothing to him declaring to the world he needed surgery, to a cancer diagnosis, to bouncing out of the hospital in barely even days, to ringing the bell in less than two weeks is whiplash inducing. But in the best possible way. We are living in a world in which the Roman pontiff, by dint of history, biography and circumstance, is once more at the epicenter of global affairs. Not just conversations about religion, or Christian and post-Christian values, but the bleeding edge of the most pressing issues of human affairs. Think I am exaggerating a touch? Consider the images of the crowds who greeted Leo in Paris just weeks ago, and juxtapose them with the absolute photo negative scenes unfolding there recently. Ask yourself how many world leaders are talking about AI right now and directly citing the pope as they do so. Try to name a country who has had as many top-ranked diplomats in and out of both Russia and Ukraine in the last three years as the Vatican has in the last three months. It has been fascinating to watch Leo XIV emerge as not just a kind of pop culture reference point or totem to be cited (Francis was often name-checked this way) but as a kinetic force in global conversation. Given the state of things, we need global figures of gravitas and values, even better if they have real wisdom behind what they are saying. So news of Leo’s illness was, it seemed to me, a tremor with potentially Richter Scale implications. That not only has the worst not come to pass but instead we’ve had the best of outcomes announced is something to really be grateful for. Humanity, it seems to me, is entering one of its irregular but cyclical phases where the pace of change — technological, social, and geopolitical — outstrips the ability of previously settled norms and received wisdom to cope. Such periods – and I think the first decades of the last century were a similar such time – throw into question the viability of all kinds of institutions. And many of ours have been straining to breaking point for a few years now. The papacy has the power and the potential to be a steadying pole in all of this. That’s my hope, anyway. It’s a lot to freight the office with, though it is arguably its ultimate purpose from its founding, to be a steadying rock on which all that matters can be anchored. It’s also, of course, an intolerable weight of responsibility to place on a single man. But I am encouraged to have hope in – and for – Leo. The apostle whom he succeeds, after all, was famously unequal to some moments, failed some tests of faith, and resiled from taking the road which led ultimately to the circus on Vatican hill. Human frailty and limitations, of health, of character, of temper, can open us to Christ, whose strength is greatest in our weakness, so St. Paul learned. That gives me hope, and I am sure it consoles Leo, too. And so I will continue to pray for him. Because we need apostles of rock right now. Here’s the news. Subscribe The News The Dicastery for the Doctrine of the Faith issued yesterday a new document “Venite ad me: Considerations on the Transmission of the Faith in an Epochal Change.” It’s not a short document, and it is at pains to stress this isn’t a doctrinal note from the dicastery, either. Rather, it brings together reflections on an important issue from the Church around the world. Some of it I actually found really rather powerful. It is, however, 25,000, which is a lot for a busy reader to get through on a weekday. So, you can read our busy reader’s summary right here. — News broke yesterday of an Oct. 22 meeting of U.S. bishops with President Donald Trump. The meeting was organized by an official at the Heritage Foundation, according to several sources close to the meeting. Video of several U.S. bishops praying in the Oval Office over President Trump was posted on social media Thursday afternoon, first by White House Communications Advisor Margo Martin, and then by the official twitter.com account of the Archdiocese of Denver. The meeting has drawn sharp criticism because of its proximity to the upcoming midterm Congressional elections, in which Democrats are widely expected to win control of the House of Representatives, while control of the Senate remains closely contested. Sources close to the bishops’ conference told The Pillar that some USCCB senior officials were surprised by the existence of the meeting when video of it first emerged online. And a source close to conference president Archbishop Paul Coakley of Oklahoma City told The Pillar that the archbishop was “deeply frustrated” by the occasion of the meeting. An official conference spokesperson told The Pillar that the meeting was “not organized with or by the USCCB” and was “not affiliated with the conference.” You can read the whole story here. — The next National Eucharistic Congress will be held in Indianapolis in 2029, a return to the city that hosted the last gathering in 2024. You read it here first. By here, I don’t mean this newsletter, I mean at The Pillar. We broke the story this week. It’s a big deal, in as much as the last congress was a roaring success and the next installment has the potential to be a real focal point for evangelizing efforts in the coming years. Read all about it here. — As Pope Leo prepares for the longest trip of his pontificate, Church leaders in Uruguay say the pontiff will encounter a highly secularized culture, in a country with a very different Catholic history than many of its South American neighbors. The nation has not had a papal visit since 1988, and leaders who spoke with The Pillar say it has a dire need for evangelization, even amid the prospect of a small revival in faith. This is real reporting on the Church in the country, and frankly a story you simply are not going to be able to read anywhere else. Read the whole thing. — The Archdiocese of Detroit announced this week a plan that would see the vast majority of its parish priests reassigned next summer, amid a restructuring process expected to dramatically shrink the number of parishes in the archdiocese. Archbishop Edward Weisenburger said this week that the plan “asks much of our priests,” but is a “sacrifice they are making as brothers of one, unified presbyterate.” The thing is, as JD pointed out in an analysis yesterday, pastors of parishes have a legal right to stability in office, so the only way this kind of wholesale reassignment goes ahead is if all of the archdiocesan clergy agree to resign. That creates its own kind of legal issues, though, and re-raises longstanding questions about the effectiveness of canonical due process protections for priests when dealing with coercive exercises in authority. Read the whole thing here. — More than three months after the Dicastery for the Doctrine of the Faith issued its decree declaring the excommunication of the leadership of the Society of St. Pius X, questions remain about the full effects of the society’s schism. Specifically, the DDF’s July claim that marriages witnessed and confessions heard by SSPX priests are now invalid remains contested — and it emerged this week it appears that the Vatican’s own legal experts don’t agree. You can read my whole analysis of the situation and what it means here. All I would add is that the DDF’s undeveloped, some would say unsubstantiated, claim about the invalidity of some SSPX sacraments came in their July Explanatory Note on the schismatic consecrations by the society that month. It touches directly on both papal acts of governance — indeed it purports to nullify them — and the most intimate pastoral encounters possible in a parish setting. If there is one aspect of the Francis-era style of governance I would like the curia to finally cut out, root and branch, it would be these attempts to try to effect extraordinarily sensitive legislative acts via a note. — At least a dozen French bishops have spoken out following an eruption of violence on the country’s streets Oct. 17. Not surprisingly, they unanimously condemned the violence, but the length and content of their interventions varied significantly. Several sought to distinguish between the actions of rioters and what they suggested were the legitimate concerns of peaceful young protesters. Many also evoked Pope Leo XIV’s Sept. 25-28 visit to France, suggesting it offered a powerful counter-image to the scenes of looting and destruction. A number of bishops also stressed their solidarity with law enforcement officials who struggled to contain the disorder, as well as the owners of the roughly 3,000 damaged or looted businesses. What’s the background to the nationwide unrest that the French media calls “les violences du 17 octobre”? And what exactly are the bishops saying? Read all about it here. — A Polish bishop called for the firm defense of unborn children as well as compassion for their mothers this week, as the lower house of Poland’s parliament passed two bills seeking to liberalize the country’s abortion laws. The bill on decriminalizing assistance in an abortion passed by 217 votes to 213, while the abortion in cases of fetal abnormality bill passed by 233 to 203, thanks to the government’s majority in the lower house. Both bills will now move to the Polish Senate, the upper house of parliament, where the ruling coalition has a larger majority. The fetal abnormality bill is symbolically significant because if it became law, it would effectively overturn a 2020 ruling by Poland’s Constitutional Tribunal that a 1993 law permitting abortion for a severe and irreversible disability or a life-threatening incurable disease was unconstitutional. Read the whole story here. Subscribe **[The St. Paul Center App | Bible Study On-The-Go Read and understand the Bible with St. Paul Center’s new app! With today’s leading Catholic Scripture scholars as your guides, the St. Paul Center app empowers you to read the Bible](https://stpaulcenter.com/app?utm_source=pillar&utm_medium=email&utm_campaign=applaunch)** from the heart of the Church. Download the app for free at either the Apple or the Google app stores. https://stpaulcenter.com/app That’s entertainment I have written before about my deep and sincere reservations about the celebrity exorcist subculture which has taken root in American Catholicism. And, because I am very ill at ease with the entire thing, I try to keep a weather eye on the phenomenon without being drawn into the kind of online back-and-forth which these figures sometimes generate. Earlier this week, JD noted that one such celebrity exorcist type, Fr. Chad Ripperger, has undertaken, on the request of his bishop, a year’s fast from interviews and public speaking. I’m sure that will be salutary for him, if for no other reason than that receiving with docility requests from one’s rightful ecclesiastical superiors always comes with graces. Then a second thing happened this week which caught my eye. Apparently, another fixture in the celebrity exorcist world, Fr. Carlos Martins, has initiated a lawsuit against two lay men — apparently associates of Rippenger, though I am unclear in what way, exactly — for allegedly defaming him and his ministry on a podcast. It seems the suit was initiated nearly a year ago and is now pending. At issue, I read, is that the two men described Martins on a podcast as “not who he says he is” with regard to his exorcism ministry and that he “doesn’t know what he’s talking about.” These statements Martins considers to be false and defamatory and, his suit claims, “directly affected the sale and reception of [his] The Exorcist Files book that was newly released at the time these episodes aired.” I don’t want to get too into the weeds of the details here, but a couple of things struck me about all this.

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Oct 23 • 9:10 AM EDT • Entertainment • pillarcatholic.com
📺 Y! Sports AM: Silly season

The NFL broadcast booths are about to change dramatically.

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Oct 23 • 8:46 AM EDT • Sports • sports.yahoo.com
How the School of Hard Knocks founder built a $37 million business

School of Hard Knocks cofounder James Dumoulin uses staged drama to hook viewers and sells consulting services and memberships.

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Oct 23 • 7:45 AM EDT • Business • businessinsider.com
Three Of The Earth’s Five Mass Extinctions May Not Have Been What We Thought

While more gradual processes may reduce how dramatic these events look in hindsight, it also makes human-induced extinction stick out more severely.

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Oct 23 • 7:24 AM EDT • Science • iflscience.com
Overdose deaths have plunged. We need to know why

The humbling truth is that forces outside medical care and public health policies must be playing the biggest role in a dramatic drop in opioid overdose deaths, three health experts write.

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Oct 23 • 4:30 AM EDT • Health • statnews.com
Chicago business leaders push back against mayor's revived head tax proposal

Under the plan, a company with 500 employees would pay $150,000 per year - a cost Johnson described as "a drop in their ocean of resources."

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Oct 22 • 6:34 PM EDT • Business • abc7chicago.com
"The Diplomat" reminds us that political couples used to be smart

Netflix’s hit drama recalls eras when presidents and their spouses were intellectual equals

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Oct 22 • 12:00 PM EDT • Politics • salon.com
A revolutionary new microscope could reveal the hidden machinery of life

Researchers have developed a revolutionary microscope that uses an incredibly powerful laser to make previously invisible cellular structures easier to see. The technology dramatically improves image clarity, allowing scientists to examine small proteins that conventional electron microscopes struggle to capture. It could eventually reveal how tiny molecular machines interact inside cells, providing an unprecedented look at the hidden workings of life.

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Oct 22 • 8:00 AM EDT • Science • sciencedaily.com
Liev Schreiber scolds interviewer at red carpet premiere: ‘Talk to people like they’re humans’

The actor was promoting his new Apple TV crime drama, “Nocturne,” at its New York premiere.

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Oct 21 • 8:19 PM EDT • Entertainment • yahoo.com
Prime Video drops trailer for Muhammad Ali biographical series ‘The Greatest’

Prime Video has released the official trailer for “The Greatest,” an upcoming biographical drama chronicling the life and legacy of boxing legend Muhammad Ali. The series follows Ali from his early years as Cassius Clay in Louisville,

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Oct 21 • 8:00 PM EDT • Entertainment • bigcountrynewsconnection.com
‘Glee’ to return in reboot for Disney+ and Hulu

By Danielle Broadway LOS ANGELES, Oct 21 (Reuters) - "Glee," the hit musical comedy-drama television series, is set to return in a reboot, streaming services Disney+ and Hulu announced on

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Oct 21 • 11:20 AM EDT • Entertainment • centraloregondaily.com
Calinos Entertainment Celebrates New Season with 21 New Series

The new slate includes the dramas Love in the Ashes and Salted Love; the limited series Between the World and Us, Runaway, and The Choice; daily drama

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Oct 21 • 9:27 AM EDT • Entertainment • todotvnews.com
New Richland Lab Could Transform How Scientists Study Microbes and Boost Regional Jobs

The BriefGroundbreaking held Tuesday: PNNL officially began construction on the M2PC lab, a 30,800-square-foot facility funded by the U.S. Department of Energy's Office of Science that will study soil microbes to improve crop productivity and develop new biotechnology applications. The facility will be open to researchers from around the nation and the world.Research timelines could shrink dramatically: The facility's automation and AI capabilities could reduce experiments that currently take six months to just 72 hours, allowing scientists to explore more possibilities faster than ever before.New jobs coming to the Tri-Cities: The project is expected to create positions for automation engineers, AI experts, roboticists, technicians, and skilled craftspeople, with the facility opening in 2029.RICHLAND, Wash. — Pacific Northwest National Laboratory broke ground Tuesday on a first-of-its-kind facility that could accelerate scientific discoveries about the microscopic organisms living in soil—organisms that may hold the key to growing more food and developing new energy technologies.The Microbial Molecular Phenotyping Capability, or M2PC, represents a significant investment in automation and artificial intelligence to speed up research that traditionally takes years to complete. The 30,800-square-foot facility will house more than 100 connected automated instruments designed to study microbes at a pace and scale never before possible.Reshaping Agriculture's FutureThe M2PC facility will not put a new tool directly into a farmer's hands tomorrow morning, but it is actively reshaping the commercial pipeline to solve agriculture's biggest headache with biologicals: inconsistent field performance. For years, PNNL researchers have explored how microbes work and how they might help produce useful materials, advance energy technologies, and address challenges involving critical materials and minerals. But those experiments have been limited by what researchers could accomplish by hand."They can be used to provide nutrients to a plant so that the plant would grow more. So, like increasing your crop productivity, for example," said Douglas Mans, PNNL's Associate Laboratory Director for Integrated Discovery Sciences.PNNL's own research shows soil microbes can help plants access nutrients and withstand drought—benefits that could prove crucial as farmers face growing environmental pressures. The M2PC facility will allow scientists to identify and optimize useful microbes faster than ever before, accelerating the development of biological solutions that actually work consistently in the field.What Makes M2PC UniqueThe Microbial Molecular Phenotyping Capability differs from traditional research labs because it operates as a first-of-its-kind, AI-enabled autonomous laboratory designed to shrink experimental timelines from years down to months or weeks. The M2PC lab will connect more than 100 automated instruments to grow microbes, prepare samples, measure their behavior, and link observations to the molecular processes behind them. Artificial intelligence will help analyze results and guide the next experiments, allowing scientists to explore more questions faster.Deb Gracio, PNNL Director, emphasized the transformative potential during Tuesday's groundbreaking ceremony: "Research that has taken years will become possible in months and hopefully in weeks."That acceleration is already being demonstrated. PNNL's smaller automated lab, called the Anaerobic Microbial Phenotyping Platform or AMP2, completed three experimental cycles in just 72 hours—a process that normally would have taken about six months."That normally would have taken us about six months … and we were able to do that in 72 hours," Mans said.The AMP2 laboratory is not being closed or replaced. Instead, the current 1,800-square-foot laboratory serves as an active prototype and precursor for the much larger M2PC facility. AMP2 will continue operating as a separate lab designed to run anaerobic experiments—those conducted in the absence of oxygen—while M2PC will focus on aerobic research.Broader Applications Beyond AgricultureWhile improving crop productivity is one important application, the M2PC facility is designed to support research into multiple areas critical to national priorities. The lab will advance research into biofuels, manufacturing materials, and energy technologies. It will also help researchers understand how microbes respond to environmental changes and how to design biological systems for biotechnology applications.As a flagship component of the Department of Energy's Genesis Mission, M2PC represents a significant investment in using artificial intelligence and automation to accelerate U.S. scientific discovery. Dorothy Koch, Associate Director of the DOE Office of Science Biological and Environmental Research program, highlighted the facility's importance during the groundbreaking."M2PC will accelerate biological discovery and design," Koch said, noting that the facility is expected to conduct a minimum of 500 strain experiments per week, 100 microbiome experiments per week, and take a million measurements per month.Economic Opportunity for the RegionBeyond the scientific breakthroughs, the M2PC project represents significant economic opportunity for the Tri-Cities region. The facility will require hiring automation engineers, AI experts, technicians skilled in operating robotics, and specialized craftspeople to build and maintain the sophisticated equipment."We're anticipating that type of hiring," Mans said when asked about job creation.PNNL has already begun recruiting talent nationally and internationally for positions related to the smaller AMP2 lab, bringing automation engineers from cities like Boston and San Francisco to work in the region. The M2PC facility is expected to accelerate that trend."This capability won't really exist anywhere else in the world," Mans said, suggesting the facility could become a draw for scientific talent seeking to work on cutting-edge biotechnology research.Timeline and Next StepsThe M2PC facility is expected to open in 2029. Between now and then, construction crews will level and prepare the ground, while the building takes shape. Simultaneously, Ginkgo Bio Works, the automation contractor, will build the facility's automation components off-site so they can be installed as the building is completed.In the interim, PNNL researchers and the broader scientific community will begin planning the first experiments to be conducted in the facility, ensuring research is lined up and ready to begin as soon as the doors open.The groundbreaking ceremony included representatives from the Department of Energy, PNNL leadership, and elected officials at the federal, state, and local levels, underscoring the project's significance to the region and the nation's biotechnology future. News The U.S. Department of Energy Secretary tours Pacific Northwest National Laboratory Dan Hanson, Apple Valley News Now News Beyond DNA: Scientists Explore New Frontiers in Biology Research Dan Hanson, Apple Valley News Now News TRIDEC optimistic that Hanford, PNNL will see funding in national budget Robert Desaulniers News Big picture science: monitoring the Yakima River Basin News PNNL research could shape the future of fighting fentanyl ​COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.

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Oct 20 • 7:44 PM EDT • Science • applevalleynewsnow.com
Madison Opera brings Bellini’s ‘Norma’ to Wisconsin for the first time

MADISON, Wis. — Madison Opera will bring Vincenzo Bellini’s classic opera Norma to Wisconsin for the first time, staging the drama at Overture Hall on Oct. 30, and Nov. 1.

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Oct 20 • 5:46 PM EDT • Entertainment • channel3000.com
Marine life dramatically declined in Gulf of Mexico in years after BP oil spill, study finds

In the years after the 2010 BP oil spill, the number of fish in the deeper parts of the Gulf of Mexico dramatically declined.

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Oct 20 • 2:11 PM EDT • Science • pbs.org
Sundar Pichai: Google’s Frontier Imperative, Compute Scarcity Dilemmas, Future AI Products and Businesses

Alphabet CEO Sundar Pichai has little patience for doubts about Google’s willingness or capacity to compete at the frontier of AI. His company’s latest Gemini 4 Argon model — long-promised and recently delivered — beats OpenAI and Anthropic’s latest public models on coding, math, science, and knowledge-work benchmarks and has placed Google’s AI back among the world’s best. Amid chatter that Google was fine with good-enough lightweight ‘Flash’ models, Pichai pushed back hard against any suggestion that company is limiting its research ambitions. “We won’t do it any other way,” he told me in a Big Technology Podcast interview recorded this week at Google’s Mountain View headquarters. Pursuing cutting-edge research is costly for Google, requiring compute and chips that otherwise could be sold at a high markup by its cloud business. But Pichai said allocating resources to frontier AI development is “ground zero” for Google. “Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development,” Pichai told me. In our conversation, we discussed Argon (which Pichai says processed three times as many tokens as Gemini 3 in the 72 hours after launch), AI’s role in developing better models, the AI interface of the future, competition with OpenAI, Google’s partnerships with Anthropic and Apple, data centers in space, and the nature of his optimism. You can read the full conversation, lightly edited for length and clarity, below, or listen to it on Apple Podcasts, Spotify, YouTube, or your podcast app of choice. Alex Kantrowitz: Google is back at the frontier with Gemini 4 Argon, which beats OpenAI’s and Anthropic’s public models on benchmarks spanning coding, math, science, and knowledge work. The conventional wisdom was that Google had given up on the frontier to focus on fast, good-enough models for its products. That was wrong? Sundar Pichai: Very wrong. Look, we are so committed to being at the frontier. It’s in our DNA. We won’t do it any other way. We’ve been thinking about the AI frontier for well over a decade now. The frontier is very dynamic. It’s very competitive. It’s very exciting. I couldn’t be more pleased with how Argon has come together. We took our time with it. We made sure we tested it safely and deployed it carefully. We took a bit longer than our other models, given its capabilities. Across the board, be it for agentic work, knowledge work, coding, creative tasks, Argon is one of the really good frontier models. The first 72 hours since we launched, it’s almost up to 25 trillion tokens used, which is about three times what Gemini 3.0 had in the first 72 hours. And we are capacity constrained as we are serving it. Excited, but there are always areas….. You know, the frontier is very dynamic, and you have to keep evolving the models. There are areas which we can see we need to improve as well. We’ll be at work on all of that as well. Which areas? On any given model, Argon would be across the board better at everything if you just look even two months back. But the space is so evolving. Even on coding, for example, there are pockets where we know we need to do better, and there’s clear feedback. We’ll make it better. The argument for standard models is that they’re already good enough to build great products, with the frontier valuable only for certain tasks. Meta built Muse with good models rather than the best, and Google could put standard models into Maps, Gmail, and Search. Why isn’t that sufficient? It’s definitely not how I have thought about it at all. We are deeply committed to driving the state of the art and actually pushing where this technology can go, all the way from transformers. That’s a journey we’ve been on. You will see us continue to do that. When you’re at the frontier, you get an earlier look into the emerging capabilities, earlier than others, which helps you better prepare for the future. We are fortunate to have a wide set of opportunities across consumer and enterprise. Some of our cloud customers, for sure, want the model at the frontier. The frontier models will be better at developing the next set of models in an era of recursive self-improvement. I would argue it matters there. Internally, we have definitely seen a steep point of inflection by deploying Argon to our developers. It definitely tackles problems which our previous models could not do. Being at the frontier puts you at the innovation frontier and helps you drive that as well. There is room for models of all sizes and capabilities. That’s why we did Flash, Flash-Lite, etc. I agree with you that you can develop very good product experiences with not necessarily the most frontier model, because they tend to be slower and more expensive too. But we care about the Pareto frontier, and we’re committed to doing all of that. You said developing frontier models gives you a look at what’s coming. What do you see on the horizon? What makes this moment so exciting is you build something which you think is a culmination of months of work, and you put it out. You already see clear headroom ahead. We’ve all been working on these agentic, long-horizon capabilities, but clearly the frontier is going to have multiple of these agents working together to do things. That’s an example of an exciting paradigm underway. It’s also clear to me that users, both in consumer and enterprise, will have access to some multi-agent framework for them, working all the time doing things. It feels like a moment of infinite possibilities. Sergey Brin said one of Argon’s core innovations was relying more on the model to help develop the model. Yet incidents involving OpenAI’s bots breaking containment and Google’s bots accessing a site they shouldn’t have suggest these systems still aren’t perfectly aligned. Isn’t there reasonable cause for concern about accelerating toward recursive self-improvement? There are three parts to your question. Let’s first talk about RSI itself. You’re right, Sergey mentioned RSI being a critical contributor as we are developing Argon. But to be very clear, today, in a continuum, we are pretty far from the end state of RSI or something like that. The right way to describe it is you have RSI loops along with AI researchers in various aspects of model development. You almost have agents helping AI researchers in some automated way work together to build these models. It’s good to at least understand where we are today, and it’s super exciting. I expect that continuum to keep making progress as we go into next year. The second question is around safety. Security comes from defense in depth. You’re talking about alignment, obviously. We all are doing a lot of work to make sure the models are as aligned as possible. But it’s an active area of research, and there are clear gaps. That’s not the only thing we rely on. You have the work you do on alignment, but beyond that, we put a lot of effort into real-time monitoring as these models are working. Making sure you have good telemetry into what’s happening so that you can intervene in real time if you see unexpected behaviors. How you do that, the architecture with which you do that, how you make sure it’s all sandboxed and isolated in a way that it can continue doing its job during real-time monitoring — these are all areas of investment. Obviously, when we deploy these models, giving customers, enterprises, control, both with real-time monitoring, but their ability to decide where they deploy, what type of data which models ever have access to, etc. All that work is very, very important, and we are doing a lot of that. As an industry, we need to constantly up our game and take the time to do all this stuff, including dedicating the compute required to make sure you can safely deploy these models. The third part is: Is it all enough? This is why there are a lot of conversations in the industry, and I think it’s reasonable to be worried. The right way to approach something you worry about is early on thinking about what more we can do. As an industry, you’re definitely seeing increased levels of work on alignment, testing for safety, etc., as we deploy these models. The next step would be developing better standards so there are cross-industry standards of how we do these things, including the ability to evaluate using independent evaluators. If you look at areas like financial controls, we have accounting standards, we have independent auditors. Those are all the next natural steps for us as an industry to work toward, and regulation will end up playing a role as we go through all of that as well. Google pursues both language models and world models, while some other AI companies like OpenAI have focused more heavily on LLMs as the path to AGI. Why is world-model research important to you? As humans, you obviously perceive the world around you, and you’re taking all those inputs. Making sure these models are able to understand the laws of physics, simulate the world in high fidelity. All that, I think, are key enabling blocks for intelligence. We are working across all possible applications of this. Take an area like robotics. It’s not an accident: If you look at embodied reasoning benchmarks, Argon is state of the art. That all comes from our experience building world models. Inherently, I would expect there will be architectures which will converge all of this in the future. But for us, we view this as, today, this jagged frontier that is intelligence. We want to be at the frontier of all the possible approaches, and that will help us both drive better research, better insights, and develop a much better AGI model, is how we think about it. Some people argue Google should focus on selling its computing resources rather than using them for AI research. Cloud wants to sell compute at a high markup, while researchers need a very big computer to build the best models. How do you balance those demands? Ground zero for us is making sure we are investing in the compute that’s needed to be at the AI frontier. In 2015, I set the company to be AI-first. AI is that key horizontal ingredient across everything we do, all the way from Search to Cloud to Waymo. That is ground zero for us, making sure both for research and developing the models that we have enough compute needed. Beyond that, we have these independent businesses which each have their own long-range plans. They’re using those long-range plans to project forward, and we plan for compute for all of them. The cloud team, they have a business and they have a projection and they have demand signals. They have committed contracts. With that help, we can plan on a long-term compute trajectory for them. We’re fortunate to have this wide set of opportunities. There’s no company in the world which isn’t making trade-offs at any given moment in time. But the first principles we operate on is making sure we have enough compute to invest in the frontier, and that’s non-negotiable, and everything else works on top. Remember, we are building our own compute, our own data centers. There are long lead times. The compute we have today is a function of decisions I made in 2024. Even if you think back to a year from today, last year the agentic coding takeoff hadn’t happened. Today, obviously, when you sit and look at anything, everyone is short—not just us, other companies—and everyone wishes you had two times what you had planned for. That comes with the territory. At any given moment in time, we are planning for what we would need two to three years out in the future. You’re going to find some decisions you make may look suboptimal two years out, depending on where the state of the art is. I don’t spend too much time thinking about it. The way I think about compute allocation is making sure Google DeepMind, both for research and frontier model development, is cutting edge in terms of compute access. After that, we plan for all our businesses. It’s great we can provide our compute to other people too, like we have done. It allows us to scale that up, get real tests for it in the widest application set possible, test it in the real world, and make sure we are at the cutting edge of technology at every layer of our AI stack as well. Ben Horowitz relayed on a podcast that Andy Jassy had said compute was sold out until 2028. Are you seeing the same thing? If today a customer is coming out and asking us for compute in ’27, that is incredibly difficult to do. Even last year we went out and leased some short-term compute to accommodate some customers and help them out. But yes, we are all dealing with similar timelines. Every major technology shift seems to involve overbuilding, from railroads to fiber. Do you think that’s happening here? It depends on the time frames you’re looking at. This level of build, if I take a long enough time frame, it makes complete sense to me. We are at early stages of the most consequential technology ever, and this is not like fiber. It’s not dark. We are using it. We are capacity constrained on a daily basis. The applications, the underlying technology is improving rapidly. But running a company, the way I work through the moment is you look at your demand signals. You look at your committed revenue opportunities that you’re getting in the form of contracts. You balance that with the underlying technical capability, or internally you balance how we are using it internally, the model trajectories. Based on all that, you take a disciplined approach—a confident, aggressive, but disciplined approach—to plan out compute. But when you talk about the broader economy as a whole, you’re having people operate with various levels of risk. I focus on what I can control as a company and plan through it. If your question is, can there be an overbuild? Yes, because you can have some constrained components. Remember, what matters is a set of everything you need to build out that compute. Memory, electricity, electricians…. Land. Like 2,000 components or more. You could get constrained at some point. There could be things which cause bottlenecks, and then you could have overbuilds. There could be external shocks to the economy. There are macro risks. All that is possible at any given time. But am I confident that the compute we are planning for, we will have uses for it given enough time? Absolutely, yes. I was in the room when you said AI would be as profound as fire and electricity. If you believe that, shouldn’t you give researchers the biggest possible computer, even at the expense of today’s cloud profits? We’re all doing some form of that. Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development. What you’re seeing is true already. But you want to be thoughtful. Even our AI researchers have some constraints, which are also good. That’s what inspires creativity. That’s what helps you come up with a more efficient algorithmic breakthrough, maybe to use less memory. What we are committed to is to invest what’s needed to stay at the frontier. OpenAI President Greg Brockman told me a few months ago that the ideal AI product might have no interface at all—just as natural as conversation. What do you think the interface looks like in the age of AI? Computing historically has been humans adapting to computing. With AI, it’ll be the other way around. The technology will adapt seamlessly to how humans live and go about their day-to-day life. You want to be able to speak to that AI when you want to. It has context. It can be persistently running somewhere, give you continuity. You’re not dealing with a lot of complexity. It’s natural. All that makes sense to me. That doesn’t mean it won’t have any interface, however. Nowadays, even on my phone, Gemini voice models are so good. I can just press the microphone button. I can just ramble. That’s why we call it Rambler. I can ramble. It intelligently corrects with my personal context. Even my friends’ names, weird names, it gets it right, even if it first guesses it wrong. It’s amazing. I’m not going in, backspacing, editing once I finish saying it. It’s remarkable how good it’s gotten. But there are going to be moments you will need an interface. You may want to entertain yourself. You may want to watch a video. You may ask your AI to create something, and you want to watch it, consume it. The way I think about it is, you want it to be as seamless and as natural as possible, and that you are not doing the hard work adapting to whatever the interface is. The technology is adapting to how you’re working at any given moment in time. When I asked Sam Altman about competition from Google, he argued that OpenAI was building AI-native products and implied Google was bolting AI onto existing ones. Do you accept that framing, and can a “bolt-on” compete with an AI-native product? First of all, it’s a very dynamic moment. We are all pushing each other. OpenAI has pushed us as a company too. This is not just we are doing something to them. Far from it. Yes, Google went into its own version of a code red too. In the AI moment, all of us have to respond with varying levels of urgency at any given moment in time. We are constantly building new products as well. Gemini was built from the ground up as a product—the Gemini app I’m talking about. Or tomorrow, as all of us are adapting to agents, are you bolting agents onto ChatGPT, or are they building it natively? How would you think about that? You can always put these questions back. I don’t think of it that way. I think of it as you want to build world-class product experiences that are AI-native and they are winning. Some of it is adapting products, some of it is rethinking new experiences. They will all be part of how you approach this moment. How do you expect to make money from these AI interfaces? If an agent recommends a product and I buy it, should it take a cut of the sale, even if that’s disclosed? I’m going to put enterprise aside. Consumers are going to increasingly value this technology. Take software developers today. Developers are willing to pay for these coding models because it really helps make them more productive. Nobody would want to code the way they were coding three years ago, or even the same time last year. When you’re delivering value, there’s value to be had. I’ve never seen examples where consumer products really scale to billions of users, where people are using it intensely, and haven’t had monetization to go along with it. If you’re providing value to people, there is inherent value to be had. The nature of it may change. You’re asking a scenario in which agents are doing stuff for you. At the end of the day, you will have commercial needs. The agents need to fulfill those commercial needs. The providers on the other side are going to see value in that. There’s going to be some mechanism by which it gets fleshed out. That’s what an efficient system does. But what matters is that you’re building those world-class consumer experiences. I promised myself one product feature request: Can you make Gemini-powered search in Gmail as good as searching Gmail through ChatGPT? What’s going on here? One of the exciting things we announced recently is the unified Gemini agent for enterprise, and we’re bringing that to consumers. These are persistent agents which run 24/7 in the cloud. We’re spinning up a micro VM effectively for every query, and from the runtime, the harness, the model—it’s all a headless service. It’ll work everywhere, and it has your context with you. You can address this agent whether you’re in Workspace, in Search, in Gemini. Agents are going to drive this unification from a customer experience, which people are looking for. When you have a broad product portfolio and you’re moving forward fast, there are always areas where you’re moving forward faster than some other areas. That’s valid feedback. But we are putting a lot of time and effort into making sure, as we build out our agentic experience, that unification and that capability works well across all these services. People have asked where Google’s equivalent of Muse or Dots is. Do you anticipate creating a new product to compete with them? Our goal with Gemini is to be a personal, proactive, and powerful assistant. That’s what we are working toward. You saw us describe the early versions of it at Google I/O this year with Spark. Effectively, already, if you open the Gemini app as a Pro or an Ultra user, you see Chat and Task, and they start giving you that agentic experience. With Argon now, that capability is dramatically accelerated. What we announced recently in our enterprise event, we are bringing that to consumers as well. Soon in Gemini, you will be able to ask something, and it’s a continuum. You don’t need to think about whether you’re asking a chat or an agentic task. It’ll just automatically do the right thing, and it can work persistently in the background securely and get things done for you. Already, empirically, when I look at what’s coming into Gemini in our app, last year you would have tagged them and most of them would have been chats. But a steadily growing percentage is already agentic tasks in Gemini. Yes, we are going to bring personal agents to our consumers. It’ll work in the Gemini app. It’ll work in Google Search. It’ll work in Gmail. You can address it, call it, etc. We want to make sure we’re getting it right. It’ll be powered by Argon, and we are very excited to bring it to our users. Google has invested and committed tens of billions of dollars to Anthropic. What do you see in Dario Amodei that makes you want such a deep investment and partnership? Very early on, when we looked at the founding team of Anthropic, it was very clear to us this was a world-class team which was involved in some of the earliest GPT models. We were quickly able to assess that they would be at the frontier. We’ve always tried to identify and partner with companies which would be at the cutting edge of technology. We’ve done that with SpaceX. We’ve done that with Anthropic. That’s what we saw, and we had a chance to partner. Is your partnership with Apple to license Gemini for Siri expanding, contracting, or standing still? For both us and Apple, that partnership was about translating the capabilities of AI into better experiences for users. I thought Apple has done a phenomenal job of incorporating—they customize these models and build it into Siri—and it’s been great to see the reception. We are committed to doing more. You’re going to do more with them? There’s nothing specific to comment, but it’s a partnership. It’s working well. What have you learned so far about the feasibility of data centers in space? It’s a very exciting project. Projects like this remind me—I still recall that moment in the desert for the DARPA Grand Challenge, watching the Stanley car compete in it, which ended up being the basis for Waymo. With all these technologies, you’re at a moment in time where it looks a bit like sci-fi, but 10 to 20 years down the line, it’s actually working in a meaningful way. I feel the same in space. We’ve always believed in betting big on these technologies. Quantum has been a great example of it. We’re probably 10 years into the journey. Waymo, we are almost 20 years into the journey. Space, we are two to three years into the journey. It’s clear to me that it’s an approach which will make a lot of sense in the future. Being in sub-synchronous orbits with 24/7 access to the most abundant form of energy we have access to will make a lot of sense for this exponential increase in compute that we are going to need. Having said that, this is a challenging project. The team has disciplined milestones. It was a super exciting milestone to send the TPUs up to space. Sometime, as we are speaking, we are expecting a “hello world” moment from them. I look forward to seeing that happen, and we’ll continue investing here too. You previously said 25% of the code written within Google was written by AI. What’s the number today? That number in our world today is meaningless in the sense that every part of what we now touch is influenced by AI deeply. What we are tracking with Argon, for example, it’s been a point of inflection. People are using Argon to really go tackle complex projects, including projects which affect millions of lines of code. In the four weeks since we have launched Argon, we have seen a 30% increase in CLs, and more importantly, almost a similar increase—a one-third decrease in rollbacks. People are writing code more productively and better code with it. We are tracking it with newer metrics now. How are you dealing with opposition to data centers? If you can’t build in the U.S. the way you want to, where else do you go? We’re very committed to building our data centers very responsibly. When I look at our largest data centers in some of the communities where we have been the longest, I visit them, I talk to people. There are people who come and tell us their kids have gone to college because of our investments in these communities, and we’ve grown in those communities. To me, this is about doing it right. Engaging with the communities early, doing it transparently. We are committed to making sure we are bringing incremental power, and we cover 100% of the cost of our power needs for these projects. It’s understanding the impact on neighborhoods and making sure you’re working thoroughly to address them. Done rightly, you can continue making progress. But we are constantly taking feedback into account. I do worry not everyone operates the same way. People have been surprised by data centers showing up in their backyard. Those are all important. As an industry, we should continue to do better. But part of the reason, in a 20-year time frame, we are thinking about things like data centers in space is making sure we are able to put these data centers where maybe the trade-offs will be different. What unproven area of AI is Google working hardest to crack? Is it continual learning—getting models to keep updating after release—or something else? There are multiple parallel paths. You saw with Argon we have a million output tokens. With our Gemini models early on, we had a one-million context window on the input side. These are all examples of breakthroughs we are constantly working on. How do you think about synthetic data? How do you think about continual learning? How do you think about more efficient architectures? We do dedicate a meaningful percentage of our compute to these research bets too. It always goes hand in hand, including our world models. Those are all bets we are placing. Sometimes, as part of these bets, there are ideas that emerge which just make their way into the mainline models. Maybe we don’t fully talk about it, but we have multiple steps in these areas. Working in technology requires optimism that building something will improve the world, but those bets can leave real consequences when they fail. I recently returned to a town in El Salvador where enthusiasm for Bitcoin had given way to unfinished construction and something resembling a ghost town. How do you maintain the optimism you spoke about in your Stanford commencement address while accounting for those risks? I genuinely have a deep conviction that improving technology and improving access to technology makes people’s lives better. It’s been my personal experience in my life, out of which comes that deep conviction, optimism. But with that, I’ve always felt humanity’s journey is always about working hard to harness that technology to make it work well for society. The optimism is not an optimism that you just build whatever you want, whenever. You work hard to make sure you’re building technology in the service of humanity, to make the human condition better. That’s got to be the defining goal as we are approaching it. With that framework, I’m very, very optimistic. We are in very early stages of the kind of progress that we are going to see on many areas. We’re all talking about areas like healthcare. A lot of the progress is ahead. The ability to make things in a fundamentally cheaper way on many things where things have been getting expensive for a long, long time, discovering new materials, etc., which really bend the curve—it’s tough to step today and understand the impact of all that, but they’re going to be very profound. I’m very optimistic, but we have to be rightfully concerned about all the ways this technology can go wrong. Sundar, I know you don’t do many of these. Thank you. Thanks, Alex. Appreciate it.

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Oct 20 • 1:47 PM EDT • Technology • bigtechnology.com
America’s biggest measles outbreaks have very different death tolls. Why?

Outbreaks in Pennsylvania, South Carolina, Utah, and West Texas have produced dramatically different numbers of deaths.

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Oct 20 • 12:47 PM EDT • Health • healthbeat.org
Titans Win May Have Inadvertently Helped Colts

Tennessee's dramatic comeback win triggered a long-overdue housecleaning in Indianapolis, finally forcing the franchise to fire General Manager Chris Ballard following years of mediocre quarterback carousels.

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Oct 20 • 8:00 AM EDT • Sports • sports.yahoo.com
Tom Fontana Boards Vatican Series Based on 'Devil's Business' Book

"Oz" creator Tom Fontana is set to create and showrun a new Vatican drama series based on Emanuele Midolo’s forthcoming novel "The Devil's Business."

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Oct 20 • 4:00 AM EDT • Entertainment • variety.com
‘Oz’ Creator Tom Fontana to Showrun Vatican Drama Series Based on ‘The Devil’s Business’ Book as Fabel Entertainment Scores Rights (EXCLUSIVE)

“Oz” creator Tom Fontana is set to create and showrun a new Vatican drama series based on Emanuele Midolo’s forthcoming novel “The Devil’s Business” after Fabel Entertainment scored book rights. “The ...

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Oct 20 • 4:00 AM EDT • Entertainment • yahoo.com
Tom Fontana Boards Vatican Series Based on 'Devil's Business' Book

"Oz" creator Tom Fontana is set to create and showrun a new Vatican drama series based on Emanuele Midolo’s forthcoming novel "The Devil's Business."

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Oct 20 • 4:00 AM EDT • Business • variety.com
Portugal suspends, fines Cristiano Ronaldo for dramatic September walkout
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Oct 19 • 4:55 PM EDT • Sports • sports.yahoo.com
How a controversial lift on 'Dancing With the Stars' and a reference to Will Smith's Oscars slap led to pro dancer Val Chmerkovskiy's suspension

The controversy began when judge Carrie Ann Inaba told Harry Shum Jr. and Jenna Johnson that their routine included a move that is not allowed in traditional samba.

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Oct 19 • 3:25 PM EDT • Entertainment • yahoo.com
I needed to see the new Windows 11 Photos app in action to fathom how fast it is — it's like switching from dial-up to broadband

Microsoft rebuilt key parts of Photos, and the result appears dramatically faster than the sluggish app Windows users know today.

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Oct 19 • 12:58 PM EDT • Technology • windowscentral.com
Get an exclusive new look at JFK assassination movie 'November 1963'

John Travolta, Dermot Mulroney and Mandy Patinkin star in crime drama "November 1963," which offers the mob's perspective on JFK's assassination.

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Oct 19 • 11:01 AM EDT • Entertainment • usatoday.com
Super El Niño forces dramatic color shift in the Pacific — as record-breaking temperatures threaten marine life
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Oct 19 • 10:59 AM EDT • Technology • nypost.com
Who advanced? N.J. youth football playoffs deliver drama, dominant wins

NJAYF 14U football playoffs: Quarterfinal results, highlights and semifinal matchups

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Oct 19 • 10:35 AM EDT • Sports • sports.yahoo.com
Victoria's Secret Fashion Show's biggest moments, including that surprise

LOS ANGELES – The Angels returned to Los Angeles on Sunday, bringing star power, dramatic wings, history-making bling and a big surprise to the Victoria's Secret Fashion Show after previously

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Oct 19 • 8:59 AM EDT • Entertainment • centraloregondaily.com
James Talarico kicks off tour with ‘Friday Night Lights’ cast

Some of the cast of the Emmy Award-winning high school football drama “Friday Night Lights” teamed up with Texas Democratic Senate candidate James Talarico in a new video announcing a slew of campaign events.

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Oct 18 • 8:00 PM EDT • Politics • cnn.com
Netflix reports box office numbers for first time with 'La Bola Negra'

Netflix reported box office figures for the first time this weekend, with its theatrical release of the Spanish-language queer drama, "La Bola Negra."

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Oct 18 • 11:31 AM EDT • Entertainment • latimes.com
Black Death had dramatic effect on species diversity as humans abandoned farmland, study finds

Researchers have found that during the Black Death, when a third of the population of Europe was wiped out, biodiversity fell. Understanding their farming practices could help us increase diversity in modern agriculture.

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Oct 18 • 9:15 AM EDT • Science • livescience.com
How AI is reshaping microdramas as video format takes a ‘generational jump’

Microdrama industry insiders share effects of recent AI advances, from aiding editing to replacing actors. Is it a useful tool or a curse?

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Oct 18 • 12:45 AM EDT • Entertainment • scmp.com
Guardant Health (GH) Stock Looks Below Fair Value On A Huge Run

Guardant Health has turned into a dramatic long term story for shareholders, yet the real question now is whether the current US$158.60 price can be supported by the cash flows its business is expected to produce. With the stock sharply higher over several years and new clinical and regulatory developments landing, the focus has shifted to what the Discounted Cash Flow (DCF) view of its intrinsic value suggests about that price. Over the past 3 years the share price has risen by very large...

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Oct 17 • 11:42 PM EDT • Health • simplywall.st
Georgia Affordable Care Act health insurance premiums set to rise dramatically

Georgia marketplace health insurance premiums under the Affordable Care Act could skyrocket as high as 29 percent next year.

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Oct 16 • 10:19 PM EDT • Health • fox5atlanta.com
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Jason Priestley reveals why he wanted to leave “Beverly Hills, 90210”, says he begged Aaron Spelling to end show

The actor played Brandon Walsh on the Fox drama for its first eight seasons.

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Oct 16 • 2:56 PM EDT • Entertainment • yahoo.com
Huanyu Entertainment Showcases New Productions at 42nd MIPCOM Cannes

The 42nd MIPCOM Cannes opened October 12 at the Palais des Festivals in Cannes, France, focusing on branded entertainment, AI-generated content, microdramas and vertical video. Huanyu Entertainment presented new productions, including Shadows of Desire and Echoes, and participated as a lead partner in the October 14 AI Entertainment Forum, discussing AI content monetization.

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Oct 16 • 7:17 AM EDT • Entertainment • finance.yahoo.com
Giants' J.J. McCarthy Drama is Getting More Bizarre

What are the New York Giants exactly doing here?

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Oct 16 • 7:00 AM EDT • Sports • sports.yahoo.com
Tesla’s new Roadster makes a flying debut, hitting 60 MPH in under a second

Tesla unveiled its long-anticipated Roadster on Thursday during a dramatic event in which the vehicle used compressed-air thrusters to fly off a ramp and perform a midair maneuver.

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Oct 15 • 10:02 PM EDT • Business • foxbusiness.com
Joe Manganiello shares shocking hospital photos showing dramatic weight loss after near-death health crisis

‘Magic Mike’ star Joe Manganiello shares photos of his dramatic weight loss during the health scare he writes about in his new book, ‘Bloodlines.’

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Oct 15 • 7:21 PM EDT • Health • ew.com
'The Diplomat' Season 4 is now streaming: Expect more political chaos — and plenty of marital drama.

"The Diplomat," Debora Cahn's critically acclaimed political drama starring Keri Russell, is back for its fourth season.

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Oct 15 • 4:26 PM EDT • Entertainment • yahoo.com
How BPC is Building Bipartisan Momentum on Youth Mental Health

America’s youth mental health crisis didn’t begin with COVID-19, but the pandemic dramatically accelerated it. More than 40% of teenagers reported persistent feelings of sadness or hopelessness. Youth suicide attempts, self-injury, and drug overdoses climbed to alarming levels. Meanwhile, the behavioral health system meant to catch these young people remains chronically understaffed and poorly designed … Continued

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Oct 15 • 4:18 PM EDT • Health • bipartisanpolicy.org
IP Saves the Day On Streaming

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.

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Oct 15 • 3:32 PM EDT • Entertainment • entertainment.substack.com
FBI agents and analysts who were fired for working on Trump classified files probe sue to get their jobs back

The investigation resulted in a dramatic 2022 FBI search of Mar-a-Lago that recovered classified records and later produced an indictment in federal court in Florida charging then-former President Donald Trump with dozens of felony counts.

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Oct 15 • 3:26 PM EDT • Politics • pbs.org
Hall Changed NLCS Game 3 and Made Brewers Postseason History

DL Hall stifled the Los Angeles Dodgers for 2.1 scoreless innings, sparking a dramatic comeback that crowned him the Milwaukee Brewers’ all-time leader in postseason wins.

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Oct 15 • 2:00 PM EDT • Sports • sports.yahoo.com
Samuel L. Jackson's 'Tulsa King' spinoff 'Frisco King' gets premiere date — and Sylvester Stallone is back

Taylor Sheridan's new Paramount+ crime drama premieres Dec. 18, with Jackson reprising his role as hitman Russell Lee Washington Jr.

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Oct 15 • 11:08 AM EDT • Entertainment • yahoo.com
Americans with disabilities worry over cuts to major health survey

NEW YORK • The federal government is planning to dramatically shrink its most influential health survey, and some researchers worry that the changes will underestimate how many Americans are disabled. At least half the survey questions could be axed. The cost-saving change is part of an ongoing effort to slim down the 69-year-old National Health […]

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Oct 15 • 10:22 AM EDT • Health • denvergazette.com
Trump says those who leak military plans should be shot

At a rally in Arizona, the president dramatically escalated his attacks on news gathering and those willing to speak to the press.

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Oct 14 • 11:58 PM EDT • Politics • seattletimes.com
Judge orders Benson student to remain in mental health facility, for now

Wednesday marked the third hearing to decide whether the student should remain at a mental health facility or be transferred to a juvenile detention center. But it saw a dramatic last-second reversal, with the student only minutes away from being taken into custody to a local detention center.

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Oct 14 • 11:30 PM EDT • Health • opb.org
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Madera Flea Market vendors report sharp drop in business amid fears over ICE activity

Vendors at the Madera Flea Market say business has dropped dramatically in recent weeks as fears surround a reported increase in ICE activity.

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Oct 14 • 9:44 PM EDT • Business • abc30.com
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Alan Mandell appreciation: The heart of L.A. theater and a friend

Alan Mandell, an award-winning actor, arts patron and arts administrator, was best known for co-founding the San Quentin Drama Workshop and interpreting the plays of Samuel Beckett.

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Oct 14 • 8:29 PM EDT • Entertainment • latimes.com
‘Misty Green’ review: Rosalind Eleazar is a revelation in uneven drama

Chris Rock’s drama about a once-successful Hollywood actress struggling to navigate her second act is tonally all over the place, but its star is fantastic.

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Oct 14 • 5:00 PM EDT • Entertainment • yakimaherald.com
Maven’s Kate Ryder on using AI to help solve long-unanswered questions in women’s health-care

Maven CEO and founder Kate Ryder says AI has already dramatically lowered administrative costs and is writing all of the health benefits’ company’s code, but for patients, the greater promise of AI is in closing information gaps, a particularly frustrating issue women have always faced when seeking care.

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Oct 14 • 12:09 PM EDT • Health • cnbc.com
Inside the ad model behind Issa Rae’s microdramas—and why Poppi and Sol de Janeiro are buying in

As microdramas gain traction as an entertainment format, Issa Rae’s media company, Hoorae, is pitching advertisers on its short-form series as media buys, not social media campaigns.

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Oct 14 • 12:00 PM EDT • Entertainment • adage.com
MIPCOM Cannes Attendance Dips as AI, Creators and Vertical Dramas Reshape Global Entertainment Market

CANNES, France — Attendance at MIPCOM Cannes was down this year, but the world’s largest international television market is undergoing a transformation that organizers say reflects the dramatic changes sweeping through the global entertainment business. MIPCOM Cannes 2026 drew 10,100 delegates from 104 countries, down from approximately 10,600 attendees from 107 countries last year. The … Continue reading "MIPCOM Cannes Attendance Dips as AI, Creators and Vertical Dramas Reshape Global Entertainment Market"

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Oct 14 • 11:47 AM EDT • Entertainment • mediaplaynews.com
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Kevin Hart's Hartbeat Inks Deal With Fox Entertainment For Vertical Content, Microdramas

Fox Entertainment and Hartbeat announced a multi-faceted partnership that leverages new, original vertical series as a development pipeline for film and television content. The partnership pairs Codeblack’s record of building film and television businesses for underserved audiences with Fox Entertainment’s studio operations, worldwide sales organization and growing vertical video ecosystem. It also extends vertical storytelling … Continue reading "Kevin Hart’s Hartbeat Inks Deal With Fox Entertainment For Vertical Content, Microdramas"

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Oct 14 • 10:16 AM EDT • Entertainment • mediaplaynews.com
Americans with disabilities worry about proposed changes to major national health survey

The federal government plans to dramatically shrink the size of its National Health Interview Survey, sparking concerns about underestimating disability rates.

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Oct 14 • 10:14 AM EDT • Health • seattletimes.com
Americans with disabilities worry about proposed changes to major national health survey

NEW YORK (AP) — The federal government is planning to dramatically shrink its most influential health survey, and some researchers worry that the changes will

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Oct 14 • 10:13 AM EDT • Health • ktar.com
Margaret Qualley's 'Love of Your Life' is about letting go. But she's standing by those barefoot sandals.

Qualley and costar Aaron Pierre break down the dynamics of their new romantic drama.

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Oct 14 • 9:21 AM EDT • Entertainment • yahoo.com
🗞️ Barça blitz, Atlético drama, Italian collapse: Wednesday's front pages

The latest round of Champions League action has unleashed a storm of emotions across the continent’s leading front pages. From Lamine Yamal’s masterclass spearheading Barcelona to Atlético’s em...

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Oct 14 • 2:37 AM EDT • Sports • sports.yahoo.com
Justin Baldoni makes rare appearance in ‘DWTS’ audience after Blake Lively drama

Eagle-eyed fans spotted Justin Baldoni in the ‘Dancing With the Stars’ audience during ‘Super Bowl Night’ on Tuesday after his ‘It Ends With Us’ legal battle.

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Oct 13 • 8:58 PM EDT • Entertainment • ew.com
Scientists may have finally solved the mystery of the Moon’s two faces

Scientists may have solved a long-standing mystery about why the Moon’s two sides are so different, using samples collected from its farside for the first time. Their findings suggest that uneven heating from Earth's gravitational pull drove enormous flows of ancient magma, creating the dramatically different lunar landscapes we see today.

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Oct 13 • 8:00 PM EDT • Science • sciencedaily.com
‘The Diplomat’ Season 4 promises more political chaos — and plenty of marital drama.

"The Diplomat," Debora Cahn’s critically acclaimed political drama starring Keri Russell, returns for its fourth season later this week.

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Oct 13 • 3:57 PM EDT • Entertainment • yahoo.com
‘The Diplomat’ Season 4 promises more political chaos — and plenty of marital drama.

"The Diplomat," Debora Cahn’s critically acclaimed political drama starring Keri Russell, returns for its fourth season later this week.

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Oct 13 • 3:57 PM EDT • Politics • yahoo.com
Ex-Penguins Goalie Thriving With Jets Amid Connor Hellebuyck Drama
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Oct 13 • 12:52 PM EDT • Sports • sports.yahoo.com
Fox Entertainment & Kevin Hart's Hartbeat Strike Microdrama Deal

The American studio and production company will distribute 25 series a year as they seek the next generation of IP.

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Oct 13 • 12:30 PM EDT • Entertainment • deadline.com
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Fox Entertainment, Hartbeat Test Microdramas for Film, TV Adaptation

Under the pact, the most successful vertical series produced by Hartbeat labels will be developed into more traditional entertainment formats.

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Oct 13 • 12:30 PM EDT • Entertainment • hollywoodreporter.com
Fox Entertainment, Kevin Hart's Hartbeat Sign Vertical Drama Deal

Fox takes a first-look option to develop original vertical series made under the Codeblack, Essence and Revolt brands into future film and television projects.

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Oct 13 • 12:30 PM EDT • Entertainment • hollywoodreporter.com
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What's next in Karl-Anthony Towns, Knicks contract drama: Will he pick up his player option?
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Oct 13 • 12:13 PM EDT • Sports • sports.yahoo.com
How “Heart of the Beast” animal coordinator knew he found his canine star: ‘He’s the Brad Pitt of dogs’

Andrew Simpson tells EW about finding a rookie animal actor, Uber the German Shepherd, to star opposite Brad Pitt in the survival drama.

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Oct 13 • 9:30 AM EDT • Entertainment • yahoo.com
Below Deck is back! How to stream Season 13 premiere tonight on Sling

Stream the Below Deck Season 13 premiere tonight on Bravo with Sling TV and catch all the yacht drama live.

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Oct 12 • 4:32 PM EDT • Entertainment • thestarpress.com
Kelly Clarkson, a local business and the return of social media beef

The internet loves a bit of drama, but why? Experts explain the interest behind Kelly Clarkson's feud with a local business.

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Oct 12 • 12:03 PM EDT • Business • yahoo.com
Kelly Clarkson ‘Pretty Woman’ Drama Explained As She Slams Store’s Response

The singer accused a Brooklyn store of treating her like Julia Roberts in 'Pretty Woman.' Now both sides are disputing what happened.

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Oct 12 • 5:40 AM EDT • Entertainment • newsweek.com
Kirk Herbstreit Breaks Silence on Controversial Alabama-Georgia Ending

Saturday’s matchup between the Alabama Crimson Tide and Georgia Bulldogs was one of the more highly anticipated games of the college football season.And it more than delivered on entertainment value.Georgia escaped Tuscaloosa with a 20-17 win, but it wasn’t without drama.There were two defining moments that seemingly determined the outcome of the game. Perhaps none […] The post Kirk Herbstreit Breaks Silence on Controversial Alabama-Georgia Ending appeared first on HEAVY.

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Oct 12 • 1:46 AM EDT • Sports • sports.yahoo.com
The Social Reckoning Crashes Hard at Box Office, Turns Into a Major Flop

Sony’s Facebook drama opened to just $5.5 million in North America, finishing fifth. The Social Reckoning box office debut fell short of even modest expectations and left it far behind the film that i...

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Oct 12 • 12:20 AM EDT • Entertainment • yahoo.com
William Shatner says he learned about ‘the world of homosexuality’ from kinky Alexander Skarsgård movie

William Shatner says he made a connection between a playful shove in the face from his friend Neil deGrasse Tyson and Alexander Skarsgård’s erotic drama ‘Pillion’ — specifically, about ‘the world of homosexuality.’

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Oct 11 • 8:34 PM EDT • Entertainment • ew.com
Netflix Quietly Renews Controversial Drama for Season 3 After 2 Billion Minutes Watched
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Oct 11 • 2:55 PM EDT • Entertainment • yahoo.com
'Children of Blood and Bone' cast reveals the family drama at the heart of the fantasy epic

At NYCC, the stars of the upcoming adaptation opened up about the love, betrayal, and grief driving the film's central families.

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Oct 11 • 1:14 PM EDT • Entertainment • mashable.com
George A. Romero’s Season of the Witch is a slow-burn feminist occult drama

After inventing the modern zombie, Romero made a feminist film about a suffering house wife turning to witchcraft.

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Oct 11 • 11:15 AM EDT • Entertainment • theverge.com
Nicolas Cage Hints at ‘True Detective’ Season 5 Role, Then Jokes He Wasn’t Supposed to Reveal It

Nicolas Cage says he may join True Detective, naming the HBO drama as a possible next television project. The Oscar winner brought up the crime ... Read More

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Oct 11 • 11:00 AM EDT • Entertainment • yahoo.com
Vurt wants you to look at vertical videos as a genre of their own

Vurt is bringing vertical microdramas to widescreen TVs.

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Oct 11 • 9:00 AM EDT • Entertainment • theverge.com
"Has excellent qualities..." Michael Carrick Praises Bryan Mbeumo vs Spurs

Bryan Mbeumo’s goal almost gave Manchester United a first win in four, yet late drama and ongoing passive play left Michael Carrick searching for answers amid a worrying winless streak.

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Oct 11 • 5:29 AM EDT • Sports • sports.yahoo.com
Opinion: Kansas may surprise the nation and elect a Democrat to the US Senate. MAGA politics reshaped state.

Opinion from H. Edward Flentje: In 1932, Kansas voters elected Democrat George McGill to the U.S Senate. In the 32 senate elections since then, voters have consistently elected Republicans to represent them.This historic streak makes Democrat Adam Hamilton’s bid to prevail in his challenge to the reelection of U.S. Senator Roger Marshall an uphill climb. However, Marshall’s embrace of MAGA politics has changed the dynamics of the race and given Hamilton a credible shot at a dramatic upset.

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Oct 11 • 4:33 AM EDT • Politics • kansasreflector.com
What Netflix's 'The Altruists' gets wrong, according to former FTX exec

"The Altruists" is an eight-episode Netflix series dramatizing the rise and fall of the cryptocurrency exchange under former CEO Sam Bankman-Fried.

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Oct 10 • 12:38 PM EDT • Business • businessinsider.com
With \'Odyssey,\' \'Primetime,\' \'The Drama,\' Robert Pattinson has had a heck of a year [Unscripted]

It's really easy for me to get burnt out on seeing the same few actors time and time again on the big screen.

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Oct 10 • 5:00 AM EDT • Entertainment • lancasteronline.com
Steelers’ Aaron Rodgers Predicted to Benefit From Major Colts Weakness

Pittsburgh has struggled to protect Aaron Rodgers, but one ESPN analyst expects a dramatic change against the Colts. The post Steelers’ Aaron Rodgers Predicted to Benefit From Major Colts Weakness appeared first on HEAVY.

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Oct 10 • 1:15 AM EDT • Sports • sports.yahoo.com
Vietnamese Horror ‘Arithmadtic’ Leads Bee Entertainment’s Busan Slate

Vietnam’s Bee Entertainment brings Dark Academia horror ‘Arithmadtic,’ three more 2027 features and three long-form dramas to Busan market.

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Oct 9 • 11:41 PM EDT • Entertainment • variety.com
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NASCAR’s Legal Fight Will Freeze Talent Movement Forever

A judge ordered evidence in the JGR vs. Spire lawsuit, but Denny Hamlin calls the drama a mess. Talent movement could stop.

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Oct 9 • 11:39 PM EDT • Sports • sports.yahoo.com
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Many Kauai small businesses hanging on by a thread waiting for financial aid

A month after Hurricane Lowell destroyed businesses and caused a dramatic slowdown in customers, many Kauai operators are barely hanging on. The federal government announced approval of major disaster aid

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Oct 9 • 9:02 PM EDT • Business • kitv.com
Dr. André Carrington on audiofuturism: the Black history of science fiction radio drama, Oct. 16

“Audiofuturism: Science Fiction Radio Drama and the Black Fantastic Imagination” chronicles the largely understudied history of audio science fiction made for Black creators for Black audiences.

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Oct 9 • 3:59 PM EDT • Science • today.marquette.edu
Amid drama, Clemson clarifies position on Protect College Sports Act. What to know

Despite sending a letter pushes for changes to the bill’s realignment clause, the university said it’s not trying to “derail” the PCSA.

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Oct 9 • 3:58 PM EDT • Sports • thestate.com
Netflix’s Summer of Bummer

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.

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Oct 9 • 3:32 PM EDT • Entertainment • entertainment.substack.com
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One type of sleep linked to dramatically lower risk of dementia, Parkinson's and 81 other diseases

Greater REM sleep was linked to 80% lower Parkinson's risk and 46% lower dementia risk in a major study of over 95,000 adults tracked for years.

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Oct 9 • 2:06 PM EDT • Health • foxnews.com
“Shark Tank” star calls out cohost Kevin O’Leary for going ‘too far’ on TV show: ‘What pisses me off’

Robert Herjavec said drama that happens on the show is “not” acting: “When we’re in the moment, it’s very real.”

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Oct 9 • 11:18 AM EDT • Entertainment • yahoo.com
Chicago Cubs TikTok Microdrama Tests The Reach Of Sports Brands

The Chicago Cubs released a 17-episode TikTok rom-com as Skydance Sports makes NFL films for Hallmark. Teams can reach new viewers, but keeping them is a separate test.

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Oct 9 • 10:47 AM EDT • Sports • sports.yahoo.com
'Love Me Love Me 3,' the next sequel in the hit romantic drama series, coming to Prime Video

The third film will continue the young adult saga based on Stefania S.'s international best-selling novels.

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Oct 9 • 9:56 AM EDT • Entertainment • aboutamazon.com
Microsoft 365 just plummeted in value again — your family will lose a whopping 4TB of storage

Microsoft says the new storage model is more flexible, but families now get dramatically less OneDrive storage for the same price.

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Oct 9 • 7:02 AM EDT • Technology • windowscentral.com
RHOC After Show Teases Health, Marriage, and Friendship Drama
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Oct 8 • 8:38 PM EDT • Health • yahoo.com