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Why experts are pushing RFK Jr. to release a federal definition of ultraprocessed foods
More than 100 science, medical and nutrition experts signed and sent an open letter Friday to the Office of Management and Budget, urging the administration to release the first-ever government definition of ultraprocessed foods.
Gabriel Minutillo's Dream Comes True at Just 16
After nearly a decade in the academy, the gifted playmaker secured his first senior call-up, edging closer to a dream partnership with his idol, Ibrahim Maza.
Cowboys' Christian Parker is All Business and No Feelings for Homecoming vs. Eagles
Here's what Dallas Cowboys defensive coordinator Christian Parker said about going back to his old stomping grounds in Week 7.
FSU's ICON-Health marks first anniversary, announces new biomarker research facility
Florida State University’s Institute for Connecting Nutrition and Health (ICON-Health) marked its first anniversary by announcing plans for a new
FSU's ICON-Health marks first anniversary, announces new biomarker research facility
Florida State University’s Institute for Connecting Nutrition and Health (ICON-Health) marked its first anniversary by announcing plans for a new
Bogdan Bogdanović Could Steal Reed Sheppard’s Minutes in Houston
As the Rockets are laser-focused on their postseason success, Ime Udoka might lean more on Houston’s veteran offseason addictions. See how that can impact a young star on the rise, and why it all might be a part of the plan in H-Town.
Pomegranate for skin health: exploring nature's potential
Despite pomegranate’s long history as both a food and a traditional remedy, consumers in today’s nutricosmetics market are seeking indisputable evidence of its efficacy
Maqui Berry: Health Benefits, Nutrition, and Uses
Maqui berries contain anthocyanins and other polyphenols studied for their antioxidant activity and effects on inflammation, glucose regulation, and eye health. Human trials suggest possible benefits for postprandial blood glucose and dry-eye symptoms, but evidence for healthy aging and long-term safety remains limited.
Nebraska soccer draws USC for a record-breaking fifth straight scoreless draw
Nebraska soccer drew 0-0 against USC on Thursday, Oct. 22, at Hibner Stadium. This was the Huskers’ fifth straight scoreless draw and 10th of the season. The Huskers haven’t scored in 452 minutes and haven’t given up a goal in over 540.
RWJBarnabas Health Celebrates the 10th Anniversary of The Beth Greenhouse and 50,000 Pounds of Fresh Produce in Newark
Newark Beth Israel Medical Center celebrated the 10th anniversary of The Beth Greenhouse, a hydroponic greenhouse that has provided more than 50,000 pounds of fresh produce to Newark residents and patients while promoting nutrition, wellness and food security throughout the community.
Nut Consumption Ideal for Better Health - AG INFORMATION NETWORK OF TH
William Bordeau is the Executive Vice President at Harris Farms. He comments ob the big health benefits of coming tree nuts.
Jenna Ortega reveals why she felt she wasn’t ‘clicking’ with Tim Burton on “Wednesday” set
The actress explained that she was “mortified” by her performance in the first season, and only watched a few minutes of the pilot.
'Food Is Medicine' Shows Fixing the Food System Is a Public Health Priority
Food Is Medicine by Dr. Dariush Mozaffarian offers a path toward a healthier food system that benefits people, communities, and the planet.
Gears of War: E-Day, Cancelled Last-Minute for PS5, May Have Cost Half a Billion to Make
Fenix down
RWJBarnabas Health Celebrates the 10th Anniversary of The Beth Greenhouse and 50,000 Pounds of Fresh Produce in Newark
Newark Beth Israel Medical Center (NBIMC), an RWJBarnabas Health facility today celebrated the 10th Anniversary of the Beth Greenhouse, RWJBarnabas Health’s first hydroponic greenhouse and a pioneering community health initiative that has provided more than 50,000 pounds of fresh, locally grown produce to Newark residents and patients while advancing nutrition, wellness and food security throughout the city.
Valve Employee Seemingly Slips Up And Says Rumored Half-Life 3 Codename On Stage
Wait a minute, what's HLX?
Everything to know about Elizabeth Holmes doc 'You Can See Everything'
How much can you really see in Nathan Fielder and Lance Oppenheim's 'You Can See Everything' documentary about Elizabeth Holmes? At 2 hours and 54 minutes, there's a lot there, and yet still so many questions left unanswered.
Dsm-firmenich names new standalone companies formed after sale of Animal Nutrition & Health business
Dsm-firmenich is planning to form two companies, Noviwest and Panavora, from the sale of its Animal Nutrition & Health business to CVC Capital Partners.
Dementia risk may be linked to seemingly harmless daily habit, new research suggests
Even naps under 30 minutes raised dementia risk 40% in a Johns Hopkins Bloomberg School of Public Health study of nearly 1,000 older adults.
Next Woman Up: Jamie Meeks, Director of Sports Nutrition for the New Orleans Saints
In this installment of the Next Woman Up series, Saints director of sports nutrition Jamie Meeks discusses being the first full-time dietitian at LSU, preparing for the Saints' Paris game and leaving an impact in her profession.
BioVivo Science secures organic certification for US facility and broccoli seed ingredient
The firm has secured organic certification for its Indiana botanical extraction facility and BrocoVio O broccoli seed ingredient, strengthening its US-made organic ingredient offering ahead of SupplySide Global
Five points shouldn’t shrink Landry Shamet’s Knicks role
Landry Shamet scored five points in nearly 25 minutes on opening night. If that is the entire evaluation, his larger […]
U.K. politicians are testing their messages on AI-generated focus groups
Firms are using data from real focus groups and surveys to build AI personas able to react to political messages within minutes.
Abbott to separate nutrition business after $385 million settlement tied to formula recall
Abbott, a local medical device and baby formula manufacturer, is planning to separate its nutrition business.
Hays FFA packs soil science boxes for classrooms nationwide
Hays High School FFA students pose for a picture with the completed Nutrients for Life Fer
Israel on the ballot: Moskowitz, Singer battle for Jewish vote in new FL district
For a solid thirty minutes, the candidates defended their honor as the race’s most pro-Israel candidate.
Titans RB Julius Chestnut named AFC Special Teams Player of the Week
Tennessee Titans' Julius Chestnut earns AFC Special Teams Player of the Week honors after a game changing block against the Colts.
Open for Business: Premier Performance Reno helps people handle pressure
Trent Mahler shared a couple of pressure resets you can use in two minutes.
From PMS to Menopause: Two new clinical studies strengthen the science behind one saffron extract
PMS and menopause represent distinct stages of a woman’s life, with different hormonal patterns and symptoms. Yet both are characterised by significant hormonal fluctuations that can influence interconnected biological pathways involved in emotional well-being, sleep, stress response and overall quality of life
Abbott to spin off Nutrition business
The new company will have approximately $8.5 billion in annual sales.
Kennedy, Bean to meet Florida health leaders in Orange Park on national nutrition pledges
U.S. Health and Human Services Secretary Robert F. Kennedy Jr. and U.S. Rep. Aaron Bean will meet with higher education and hospital leaders Wednesday for a closed roundtable in Orange Park about Florida institutions joining two federal nutrition initiatives.
Abbott to Separate Nutrition Business as Quarterly Results, Along With Thermo Fisher, Danaher Rise Annually
Abbott Laboratories (ABT) disclosed plans on Wednesday to separate its nutrition business into a pub
Abbott Laboratories plans to spin off nutrition business, following years of tumult over infant formulas
Abbott Laboratories plans to spin off its nutrition business into a separate company – a move that follows years of tumult over its infant formulas.
The Medical Minute: The link between obesity and breast cancer recurrence
For breast cancer survivors, managing obesity may do more than improve overall health. A Penn State Health bariatric surgeon explains how it can help lower the risk of cancer recurrence.
Abbott to spin out Nutrition business, cuts guidance
Abbott reported mixed Q3 results, cut its guidance and joined the trend of medtech conglomerates spinning out businesses to focus.
Abbott Plans to Separate Nutrition Business Into Publicly Traded Company by End of 2027
Abbott Laboratories (NYSE:ABT) has announced plans to spin off its Nutrition division into a separate publicly traded company, with the transaction expected to be completed by the end of 2027, subject to regulatory and corporate approvals. The proposed separation would create an independent business focused on nutritional products while allowing Abbott to concentrate on its medical devices, diagnostics and established pharmaceuticals operations.
Dylan Scott Joins Science in Sport as Global Ambassador and Elite Hybrid Athlete
/PRNewswire/ -- World leader in performance nutrition Science in Sport today announces Dylan Scott as its newest global ambassador and member of its elite...
Abbott plans to spin off nutrition unit that generates $8.5 billion in annual sales
The separation of the maker of Similac and Ensure is expected by the end of 2027 and will leave 2026 guidance unchanged
Abbott to Carve Out Nutrition Business Into Independent Company
Abbott Laboratories plans to separate its nutrition business into an independent company with about $8.5 billion in annual sales.
10X Health Launches Metabolism Genetic Test
A saliva-based test provides genetic insights to help inform personalized nutrition and weight-management plansSCOTTSDALE, Ariz., Oct. 21, 2026 (GLOBE NEWSWIRE) -- 10X Health, a leader in personalized health optimization and performance-driven wellness solutions, today announced the launch of its Metabolism Genetic Test. For individuals looking to optimize their wellness routines, 10X Health’s Metabolism Genetic Test gets at the root of why and how your body responds to food, exercise and appeti
Catching up with sleep health supplements: A roundup of the latest science
Sleep has moved from a lifestyle concern to a core measure of health, as inadequate sleep affects a substantial share of adults and often occurs alongside chronic stress, undermining health, well-being and performance across sleep-wake cycles and life domains.
Abbott plans to spin off its embattled nutrition unit
Abbott Laboratories said it plans to spin off its nutrition unit into a separate publicly traded company after a series of missteps have weighed on the company’s broader performance.
Abbott Laboratories Plans to Spin Off Similac and Pedialyte Business
Abbott Laboratories plans to separate its nutrition business into an independent company with about $8.5 billion in annual sales.
Abbott Plans to Spin Off Its Nutrition Business
Abbott Laboratories said it plans to spin off its nutrition unit into a separate publicly traded company after a series of missteps have weighed on the company’s broader performance.
Abbott cuts 2026 sales growth view, plans to spin off nutrition business
Abbott Laboratories cut its 2026 sales growth forecast on Wednesday and said it plans to separate its nutrition business, which includes baby formula, into a publicly traded company.
The Raptor that Didn’t Return Home: Norman Powell
It’s February 1, 2026, one week before the newly implemented formula of the 2026 All-Star Game takes place. 12-minute quarters, four games in one night, and three teams: USA Stars, USA Stripes, and Team World. The rosters became official that same day, and debates among individuals and analysts began. However, one All-Star stood out above …
15-Minute Lesson Plan: 100 Unanswered Questions in Science
What questions about ourselves, our world and our universe would you most like to have answered? Why?
How Small Pharmacy Expansion Will Impact CVS Health (CVS) Investors
CVS Health has been rolling out smaller pharmacy focused stores, expanding MinuteClinic sites and raising its 2026 revenue and earnings outlook, alongside new efforts in benefit transparency and women’s midlife health research. The push into underserved neighborhoods with compact pharmacies and clinics points to a tighter focus on access, operating efficiency and aligning physical sites with where prescription demand actually shows up. This article examines how CVS Health’s investment...
The big business of personal shopping
From sourcing rare Hermès bags to organising last-minute gifts, independent personal shoppers will go to extraordinary lengths to keep wealthy clients happy
Will Bruce Thornton See Any Minutes Early on?
With newfound depth at the point guard position, Thornton might struggle to see minutes on the court.
Popular supplement combinations may carry unexpected risks, health expert warns
Clinical pharmacist Jim LaValle discusses why taking excessive amounts of vitamins and minerals can pose health risks, and how identifying nutritional deficiencies can help guide safer supplementation.
New Richland Lab Could Transform How Scientists Study Microbes and Boost Regional Jobs
The BriefGroundbreaking held Tuesday: PNNL officially began construction on the M2PC lab, a 30,800-square-foot facility funded by the U.S. Department of Energy's Office of Science that will study soil microbes to improve crop productivity and develop new biotechnology applications. The facility will be open to researchers from around the nation and the world.Research timelines could shrink dramatically: The facility's automation and AI capabilities could reduce experiments that currently take six months to just 72 hours, allowing scientists to explore more possibilities faster than ever before.New jobs coming to the Tri-Cities: The project is expected to create positions for automation engineers, AI experts, roboticists, technicians, and skilled craftspeople, with the facility opening in 2029.RICHLAND, Wash. — Pacific Northwest National Laboratory broke ground Tuesday on a first-of-its-kind facility that could accelerate scientific discoveries about the microscopic organisms living in soil—organisms that may hold the key to growing more food and developing new energy technologies.The Microbial Molecular Phenotyping Capability, or M2PC, represents a significant investment in automation and artificial intelligence to speed up research that traditionally takes years to complete. The 30,800-square-foot facility will house more than 100 connected automated instruments designed to study microbes at a pace and scale never before possible.Reshaping Agriculture's FutureThe M2PC facility will not put a new tool directly into a farmer's hands tomorrow morning, but it is actively reshaping the commercial pipeline to solve agriculture's biggest headache with biologicals: inconsistent field performance. For years, PNNL researchers have explored how microbes work and how they might help produce useful materials, advance energy technologies, and address challenges involving critical materials and minerals. But those experiments have been limited by what researchers could accomplish by hand."They can be used to provide nutrients to a plant so that the plant would grow more. So, like increasing your crop productivity, for example," said Douglas Mans, PNNL's Associate Laboratory Director for Integrated Discovery Sciences.PNNL's own research shows soil microbes can help plants access nutrients and withstand drought—benefits that could prove crucial as farmers face growing environmental pressures. The M2PC facility will allow scientists to identify and optimize useful microbes faster than ever before, accelerating the development of biological solutions that actually work consistently in the field.What Makes M2PC UniqueThe Microbial Molecular Phenotyping Capability differs from traditional research labs because it operates as a first-of-its-kind, AI-enabled autonomous laboratory designed to shrink experimental timelines from years down to months or weeks. The M2PC lab will connect more than 100 automated instruments to grow microbes, prepare samples, measure their behavior, and link observations to the molecular processes behind them. Artificial intelligence will help analyze results and guide the next experiments, allowing scientists to explore more questions faster.Deb Gracio, PNNL Director, emphasized the transformative potential during Tuesday's groundbreaking ceremony: "Research that has taken years will become possible in months and hopefully in weeks."That acceleration is already being demonstrated. PNNL's smaller automated lab, called the Anaerobic Microbial Phenotyping Platform or AMP2, completed three experimental cycles in just 72 hours—a process that normally would have taken about six months."That normally would have taken us about six months … and we were able to do that in 72 hours," Mans said.The AMP2 laboratory is not being closed or replaced. Instead, the current 1,800-square-foot laboratory serves as an active prototype and precursor for the much larger M2PC facility. AMP2 will continue operating as a separate lab designed to run anaerobic experiments—those conducted in the absence of oxygen—while M2PC will focus on aerobic research.Broader Applications Beyond AgricultureWhile improving crop productivity is one important application, the M2PC facility is designed to support research into multiple areas critical to national priorities. The lab will advance research into biofuels, manufacturing materials, and energy technologies. It will also help researchers understand how microbes respond to environmental changes and how to design biological systems for biotechnology applications.As a flagship component of the Department of Energy's Genesis Mission, M2PC represents a significant investment in using artificial intelligence and automation to accelerate U.S. scientific discovery. Dorothy Koch, Associate Director of the DOE Office of Science Biological and Environmental Research program, highlighted the facility's importance during the groundbreaking."M2PC will accelerate biological discovery and design," Koch said, noting that the facility is expected to conduct a minimum of 500 strain experiments per week, 100 microbiome experiments per week, and take a million measurements per month.Economic Opportunity for the RegionBeyond the scientific breakthroughs, the M2PC project represents significant economic opportunity for the Tri-Cities region. The facility will require hiring automation engineers, AI experts, technicians skilled in operating robotics, and specialized craftspeople to build and maintain the sophisticated equipment."We're anticipating that type of hiring," Mans said when asked about job creation.PNNL has already begun recruiting talent nationally and internationally for positions related to the smaller AMP2 lab, bringing automation engineers from cities like Boston and San Francisco to work in the region. The M2PC facility is expected to accelerate that trend."This capability won't really exist anywhere else in the world," Mans said, suggesting the facility could become a draw for scientific talent seeking to work on cutting-edge biotechnology research.Timeline and Next StepsThe M2PC facility is expected to open in 2029. Between now and then, construction crews will level and prepare the ground, while the building takes shape. Simultaneously, Ginkgo Bio Works, the automation contractor, will build the facility's automation components off-site so they can be installed as the building is completed.In the interim, PNNL researchers and the broader scientific community will begin planning the first experiments to be conducted in the facility, ensuring research is lined up and ready to begin as soon as the doors open.The groundbreaking ceremony included representatives from the Department of Energy, PNNL leadership, and elected officials at the federal, state, and local levels, underscoring the project's significance to the region and the nation's biotechnology future. News The U.S. Department of Energy Secretary tours Pacific Northwest National Laboratory Dan Hanson, Apple Valley News Now News Beyond DNA: Scientists Explore New Frontiers in Biology Research Dan Hanson, Apple Valley News Now News TRIDEC optimistic that Hanford, PNNL will see funding in national budget Robert Desaulniers News Big picture science: monitoring the Yakima River Basin News PNNL research could shape the future of fighting fentanyl COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
A community health initiative in low-income areas may reduce hospital admission rates
In this longitudinal cross-sectional RCT, 30 low-income apartment buildings in Ontario received visits from the community paramedicine clinic, resulting in…
Massanutten operator announces leadership shifts
Charlottesville-based The Resorts Companies names Matthias Smith president as Steve Krohn moves to board vice-chairman
A minute in the room: Scarlett Middle School 6th grade science
Editor’s note: Have you ever wished you could quietly peek into a classroom—not for a special event, but simply to see what an ordinary day looks like? That’s the idea behind our new feature, “A […]
Spanish Science Fiction Horror Film MEMORIA to Get Release from Mondo Macabro
Memoria 1 Blu-ray disc Label: Mondo Macabro Preorder: 11/10/26 Release: 12/8/26 MSRP: $29.99 UPC: 843276036195 Catalogue #: MDO361 Genre: Horror Color 87 minutes in Spanish with English subtitles MPAA Rating: NR High Definition 1080p 1.66:1 Dolby Digital
Astronomers uncover new secrets of the Universe’s first five minutes
Scientists have achieved a major breakthrough in understanding the Universe’s earliest moments, measuring the amount of helium formed in the first five minutes after the Big Bang with unprecedented precision. Using one of the world’s most powerful telescopes, an international team studied 15 remarkably pristine galaxies that act as cosmic time capsules, preserving clues from nearly 13.8 billion years ago.
SBA urges Iowans to nominate their favorite small business for an award
There are all kinds of small businesses in Iowa that we can’t do without, from diners and donut shops to tailors and auto mechanics, and it’s time to recognize those merchants that make our lives better. Ryan Lincoln, the Iowa district director of the U.S. Small Business Administration, says the agency is taking nominations for […]
What Is Culinary Medicine? Bridging Nutrition, Cooking, and Health
Culinary medicine combines nutrition science with practical cooking education to help patients apply dietary advice and train healthcare professionals in nutrition counseling. Studies report improvements in cooking confidence and dietary behaviors, but evidence for sustained clinical benefits remains limited.
Ryan Reaves Pulls Curtain Back On Time With Maple Leafs
Former Toronto Maple Leafs enforcer Ryan Reaves announced his retirement from the NHL last month, ending his career that spanned 16 total season and multiple clubs, including a stop with the Maple Leafs.Reaves, who accumulated over 1,000 penalty minutes during his career, is now pulling the curtain back on his time while with the Maple […] The post Ryan Reaves Pulls Curtain Back On Time With Maple Leafs appeared first on HEAVY.
Martin Short mercilessly roasts Conan O’Brien: ‘You look like Ed Sheeran in a funhouse mirror’
Martin Short mercilessly roasted Conan O’Brien on his podcast for minutes on end, calling him ‘Carrot Bottom,’ ‘Ed Sheeran in a funhouse mirror,’ and ‘a human surrender.’
Chamber volunteers to knock on business doors across Newport County on Friday
The Greater Newport Chamber of Commerce and its economic development division, Connect Greater Newport, will send teams of volunteers into businesses across Newport County on Friday, Oct. 23, from 10 a.m. to 1 p.m., to ask owners how business is going. Volunteers will work in small teams, visiting businesses for roughly 15-minute in-person conversations. Participants […]
J.J. McCarthy Forces a Giants Quarterback Call on Harbaugh
Harbaugh benched Jameis Winston, and the former Michigan quarterback nearly stole the game back in 11 minutes. #GoBlue
Deep learning model demonstrates potential to generate an interpretable brain health biomarker from sleep electroencephalography
Ganglberger and colleagues assessed a deep learning model’s ability to derive brain health scores from electroencephalography data.
Apple’s iPhone Duo Sold Out In Minutes. The Last Time Apple Reinvented The Phone, One Apple Supplier’s Stock Soared About 1,200% In A Decade
Apple's first foldable iPhone sold out in minutes and sent investors scrambling to find the supplier that could pull off what one obscure chipmaker did after the original iPhone launched in 2007.
Your Fruits and Veggies Are Losing Their Nutrients—Here’s Why
The Green Revolution did wonders to increase calories to feed a growing population, but the nutritional value of those crops didn’t experience the same boom.
Delancey Street Launches Free Two-Minute Self-Assessment for Business Owners Carrying Stacked MCA Debt
Delancey Street, a New York based MCA relief company, today released a free self-assessment that shows small business owners their exposure to merchant cash advance debt in about two minutes. It requires no credit check and carries no obligation.
Small business sit-down: How to get yours off the ground
Small businesses help drive the local economy, but getting one off the ground, or taking it to the next level, brings big questions about funding, cash flow, and planning for growth.
13 Organizations Building Health and Community in Philadelphia
These Philadelphia organizations are improving food and nutrition security and advancing health-forward solutions rooted in community.
Add a Handful of This Fall Food to Boost Fiber and Antioxidants, Dietitian Says
In TODAY.com’s Expert Tip of the Day, a dietitian shares her favorite fall food to add a sprinkle of nutrients to meals.
Lead with gut health substantiation, not speculation at SupplySide Global
From digestive comfort to immune health and mental wellbeing, discover how Bimuno GOS supports targeted product innovation. Visit booth 4249 at SupplySide Global to explore the science
Nutex Health Schedules 2026 Third Quarter Financial Results Release and Conference Call
Nutex Health, Inc. (NASDAQ: NUTX), a physician-led, integrated healthcare delivery system comprised of 28 state-of-the-art micro hospitals and hospital outpatient departments in 12 states and primary care-centric, risk-bearing physician networks, today announced that it plans to file its Form 10-Q for the third fiscal quarter ended Sept. 30, 2026, on Thursday, Nov. 5, 2026, after the market close. The Company will also issue a corresponding press release summarizing financial results on the same
At 9:30 a.m. Central time on Nov. 6, Nutex Health will discuss its results.
After the planned Nov. 5 after-market filing, Nutex will discuss financial performance and provide a business update; a transcript and recording will follow online.
Cucurella: “We cannot relax for a minute”
Real Madrid left-back Marc Cucurella talked to the press after the team’s convincing 4-1 win over Sevilla in La Liga. The Spanish defender was pleased with the effort. “I think we played a very good game from the start. We had quite a bit of control and knew when to attack quickly and when to […]
Gateway Health Alliances to discuss GLP-1 product innovation at SupplySide Global
The US botanical ingredient supplier will be exploring weight management, metabolic health and nutritional support for consumers discontinuing GLP-1 medications at this year's show
A Giant Asteroid Spins Once Every 4 Minutes. Scientists Aren't Sure How It Holds Together
It's whirling far faster than something its size has any right to.
If You Constantly Rearrange Your Furniture, Science Says It Reveals Something Surprising About Your Personality
The room is clean. The dishes are done, the pillows are fluffed, and yet something feels slightly off. Your gaze keeps drifting to the same corner, the same angle, the same arrangement you have stared at for weeks. Then a quiet impulse kicks in – what if the sofa faced the other way? Ten minutes...
Memorial Health System receives $15,000 grant for Packaged Meal Program
The Food and Nutrition Services department at Memorial Health System has been awarded a $15,000 grant from the Community Foundation of Dickinson County to support the development of a new
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
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Can AI solve our mental health access problem?
Last week I asked you what worries you most about AI in health. It was close, but your top answer was “AI giving bad health advice.” Last week’s poll results: You’re in good company. This concern was top of mind at a conference I joined at Stanford last week, where researchers, clinicians, and people who build AI systems spent a day debating trust and safety in health AI. Stepping back, I’m also hearing your emerging concerns about AI’s impact on our well-being generally. I see this as a matter of public health, and we’ll take it in pieces as we learn together. Today we’ll focus on AI chatbots used for therapy for mental health. Early this month, Governor Newsom vetoed Senate Bill 903, California’s most ambitious attempt to regulate AI use for mental health. It’s at the center of active debate, and raises the questions patients, family members, citizens, and voters will face as AI moves deeper into health care. Let’s work through it. What is “AI-based therapy”? It’s really two things: purpose-built mental health apps designed to deliver structured support, and general chatbots like ChatGPT, Claude, and Gemini that people increasingly use for emotional support—even if they weren’t built for it. Spoiler alert: I don’t know whether the shift toward AI therapy is good or bad. The evidence isn’t there yet. But I do know it’s already happening, and I have some ideas about how we can roll it out with safety in mind. The therapy dilemma, in a nutshell Mental health challenges are common, and strain health and well-being across populations. Therapy (interactive dialogue with a trained, empathetic practitioner) helps many people heal. The demand for licensed therapists far exceeds the supply in California, and AI-based therapy can narrow that gap. AI-based therapy remains novel, unproven, and not well tested. Right off the bat, we can see we’re dealing with trade-offs here. Since the main driver of demand for therapy from a robot is lack of access to therapy from a human, we’ll start there. It’s too hard to find and afford a human therapist California is short roughly 55,000 licensed, non-prescribing therapists and counselors, about 40% of what we need. Psychiatrists, who rely on talk therapy as a complement to prescribed medications, are even more scarce. Eight counties have none, and density ranges from 1.7 per 100,000 residents in San Benito County, to 68.1 in Marin County. My wife is a psychiatrist in Marin, and even here access is tight. If it’s hard in the best-supplied county, imagine rural Sierra County, or the San Joaquin Valley. In 2024, more than half of Californians who tried to make a mental health appointment struggled to find a provider who took their insurance, compared with 14% for physical health care. When Senate staff posed as “secret shopper” patients and called 120 mental health providers in Medicare Advantage networks, they landed an appointment less than once for every five tries. Insurers pay behavioral health clinicians about 22% less than medical and surgical clinicians for comparable office visits. On top of that, billing denials and prior authorizations hit hardest at the solo and small practices common in mental health. Psychiatrists opt out of Medicare at the highest rate of any specialty. In many places, a cash practice for therapy fills quickly with patients paying $250 or more an hour, with no insurance paperwork at all. Families who can pay cash find providers more easily. Those who rely on insurance, including Medi-Cal enrollees, older adults, rural residents, and non-English speakers, compete for what’s left. So we can’t pretend the human system works, and we can’t blame people for turning to AI for support when they’re in distress. AI is filling the gap It’s estimated that roughly a quarter of AI users use it for mental health support. If you have internet, it’s available 24/7, it’s cheap, and it speaks your language. Uninsured adults are about twice as likely as insured adults to do it (30% vs. 14%). It feels anonymous in ways that may enable people to ask things they’re unsure or embarrassed about. The largely hidden, personal use makes it hard to study whether it’s actually helping people with their mental health issues, but researchers are trying. Does AI therapy work? A 2026 analysis of nearly 40 randomized trials found chatbots showed a real but small reduction in depression symptoms. But most of these trials were compared to an alternative of no therapy, not a human therapist. So the benefit of AI therapy is probably real, but modest, and mostly untested against the alternative of human contact. We need more studies. Serious concerns OpenAI’s own estimate is that more than a million ChatGPT users each week show signs of suicidal planning or intent. These are high stakes encounters, and AI doesn’t always get it right. That’s partly because a chatbot can sound like a therapist, but it has no license, no duty of care, and it’s not clear who to hold accountable when it gets things wrong. AI is also designed to help users in whatever task they’re seeking to accomplish. People may feel like they’re getting therapy, but they’re mainly getting a convincing conversation. It’s easy for an AI companion to wander into gray areas, like playing along with “creative writing” that may be about the user’s own suicidal intent. Courts are driving safety conversations A wave of lawsuits have been filed on behalf of families claiming that chatbots pushed people they loved toward self-harm, including teens who died by suicide. The first settlements came this year. OpenAI is headquartered in San Francisco, and dozens of cases alleging that ChatGPT drove users to suicide or self-harm are now before a San Francisco judge. Character.ai has filed for bankruptcy after several states brought lawsuits accusing the chatbot of pushing dangerous content to kids. But the technology seems to be improving. Last month, an independent evaluation found that newer AI models “almost never endorse suicide.” That’s progress, but our societal appetite for even one preventable death is very low. So how do we move forward? Finding a middle ground Earlier this month the governor vetoed Senate Bill 903, a bill designed to place guardrails on the use of AI for therapy. The bill would have prohibited any AI-based platform from being advertised as psychotherapy, and would have required a licensed professional to review and approve each encounter where AI was used to support therapeutic decisions. Newsom called it overly broad, since even routine screening questions would have needed clinician sign-off. Knowing we’re already short on mental health providers, requiring human review of AI encounters may not relieve our access problems. Still, the answer isn’t no oversight. Here’s one feasible short term solution. Rather than reviewing each encounter, a licensed clinician can design the guardrails: what counts as a crisis, what triggers an immediate handoff to a human, and what gets sampled for audit each month. The AI runs inside that structure. Conversations get checked, failures get reported, and a real clinician owns the framework. Medicine already has models to learn from. The FDA process for rolling out newly approved medications is an example. After a product reaches patients, we keep watching for adverse events. Patient-facing AI needs the same “digital pharmacovigilance”: systematic tracking of harms, near misses, and the types of groups that get hurt and why. It’s also critical that users know that they can reach a human if they’re in crisis. Most chatbots now include messages like these: Bottom line The rush to use unproven AI tools for mental health support is mostly a workaround, a sign of a health system people can’t get into. We need better access to proven care from licensed clinicians. That takes reimbursement that makes accepting insurance viable, and a bigger workforce. But, built and tested well, AI could be part of the answer. It could be the 2 a.m. check-in when no one else is awake, or a way for patients to practice skills their therapist taught them. It could be the first step to get someone the right level of care, and take paperwork off clinicians’ plates so they spend more time with patients. None of this is simple. The SB 903 veto doesn’t end the debate, and the legislature will be back. In the meantime, those of us using these tools need to stay informed, ask hard questions, and hold the companies building them accountable. I’ll try to do my part, and we’ll keep learning together. Love,Matt P.S. If you or someone you know is struggling with mental health challenges, emotional distress, substance use problems, or just needs to talk, call or text 988- you’ll reach a real person— or chat at 988lifeline.org 24/7. Dr. Matt Willis is the author of Your Local Epidemiologist in California. A California native, he’s served as a primary care physician, CDC epidemiologist, and public health officer for Marin County, where he guided the pandemic response. He lives in Marin with his family and their dogs, Teddy and Ramona. Thank you Cynthia He, MD, PhD, and Parnika Saxena, MD, for their guidance in preparing this article. Cynthia works in an outpatient mental health clinic, treating patients who have Medi-Cal or, sometimes, no insurance. Parnika works in an inpatient psychiatric unit, treating patients with public or private insurance or self-pay ability. All opinions are their own and do not represent their employers.