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Revealed: Genoa Rejected Olympiacos Offer for Danish Midfielder
Serie A side Genoa slammed the door on Greek interest after demanding a premium fee, forcing Olympiacos to pivot elsewhere to bolster their midfield ranks.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Rising health care costs are pushing people to forgo medicine and doctor visits
Higher insurance premiums, climbing medical costs and inflation are pushing health care expenses for Americans to new heights.
Tigers Trample Lions In Road Victory
By: Jared Barton The North Allegheny ice hockey team traveled to the Mt. Lebanon Ice Center for a matchup with South Fayette on Thursday night. Goals were not at a premium, as the Tigers rolled to a 7-1 win. NA opened the game with two first-period markers from senior Cedric Otey and sophomore Brady Dixon…. More »
Premiums for Employer-Sponsored Family Health Coverage Top $28,000 in 2026
Workers are paying on average $7,471 annually toward the premiums for employer-sponsored family health benefits this year, which is up 9%, or $621, from 2025, according to KFF’s annual benchmark health benefits survey of large and small employers.
Join VENU's Live Investor Webinar: Redefining Live Entertainment Through Premium Venues and a Capital-Efficient Growth Strategy
Learn how VENU is developing a nationwide portfolio of multi-seasonal, multi-configuration, omni-content premium amphitheaters in underserved, high-growth markets
Free Play Days – Dying Light 2, Riders Republic, Monster Hunter Stories, Let's Build a Zoo, and More
Clear your weekend – Free Play Days is calling! Dying Light 2: Stay Human – Reloaded Edition, Let’s Build a Zoo, and Tropico 6 are available this weekend for XBOX Game Pass Ultimate, Premium and Essential members to play from Thursday, October 22 until Sunday, October 25. Both Monster Hunter Stories and Monster Hunter Stories […]
Tunisia proposes 50% insurance subsidy for Africa exports
Tunisia plans to cover 50% of the insurance premiums for business exports to African markets under its proposed 2027 budget bill, with the provisions applying for 12 months after the law takes effect…
Health insurance premiums jump 9%, and more Americans don’t have access to coverage
Working-age U.S. adults without health insurance rose in 2026. Half of all uninsured people did not seek needed care because of cost concerns, according to a new survey.
Health insurance through work is under strain. What comes next?
Employers are struggling with rising premiums. Some are looking for a different model.
CT launches health insurance subsidy for child care workers
Connecticut officials on Wednesday announced that eligible staff in the early childhood sector can now apply for a subsidy toward health insurance plan premiums, a benefit connected to the ambitious […]
Employers Shift Rising Health Care Costs Onto Millions of Workers
New surveys show that increases in premiums and deductibles are forcing people to forgo treatments or doctor’s visits while budgets are strained by higher food and gas prices.
Job-Based Health Plan Costs Rise, With Little Relief in Sight
Employers saw their healthcare premiums rise 5% this year — and some passed on that burden to workers — as the cost of family coverage in job-based insurance exceeds $28,000 for family plans.
How employers are offsetting soaring medical costs
Employers are raising premiums and deductibles while resisting broader GLP-1 coverage, reflecting ongoing pressure from high healthcare costs.
Workers Now Pay $7,471 on Average Annually for Family Health Coverage, Up 9% or $621 from 2025, Benchmark Employer Health Benefits Survey Finds
Workers are paying on average$7,471 annually toward the premiums for employer-sponsored family health benefits this year, which is up 9%, or $621, from 2025, per KFF’s annual benchmark health benefits survey of large and small employers. The burden of family premiums hits particularly hard for workers at small firms with less than 200 workers.
New Virginia program could help residents save on health insurance
VIRGINIA (CBS19 NEWS) -- Thousands of Virginians could soon see significant savings on their health insurance premiums through a new $150 million state program.
Kansas Premium Meats shuts down, cites ‘lack of business’
A Pottawatomie County store specializing in offering locally-raised meats is shutting down permanently.
Healthcare, small business advocates urge reversing healthcare cuts, boost Democrats
Advocates called on Congress to restore Medicaid and Affordable Care Act insurance premium subsidies and criticized Republicans.
Healthcare, small business advocates urge reversing healthcare cuts, boost Democrats
Advocates called on Congress to restore Medicaid and Affordable Care Act insurance premium subsidies and criticized Republicans.
CT to make healthcare subsidy available to childcare workers
Eligible childcare workers can receive money annually toward insurance premiums for Access Health CT plans.
THE OPTIX NETWORK ANNOUNCES NOVEMBER 1 LAUNCH, INTRODUCING A NEW DESTINATION FOR ORIGINAL ENTERTAINMENT AND INDEPENDENT STORYTELLING
/PRNewswire/ -- The Optix Network, a new premium streaming platform dedicated to original entertainment, independent storytelling and creator-focused...
Abbott to Separate Nutrition Business as Quarterly Results, Along With Thermo Fisher, Danaher Rise Annually
Abbott Laboratories (ABT) disclosed plans on Wednesday to separate its nutrition business into a pub
Elevance raises full-year guidance on lower medical costs
Elevance spent less premium revenue on medical care in the quarter than Wall Street anticipated.
Some Olathe retirees frustrated after health insurance premiums rise again for 2027
These concerns first surfaced last fall when retirees learned their city health insurance premium costs were going up by 500% to 900% for 2026.
WA leaders push back as federal health cuts threaten millions
Washington lawmakers warn that federal health cuts could cost hospitals billions and hike premiums, drawing debate ahead of the midterms.
AI Had Better Work Out
If you liked this piece, you should subscribe to my premium newsletter, and you can subscribe on the following links: $70 a year, $18 a quarter, or $7 a month. In return, you get a weekly premium newsletter that dives deep into the finances of the AI bubble. Over the
XGIMI Launches AURA 3 Series, Bringing Cinema-Scale Entertainment to the Living Room
/PRNewswire/ -- XGIMI, a global leader in premium smart projection and home entertainment, today announces the official launch of its AURA 3 Series, a new...
Alexa Tablet 12 Pro Review: Amazon Comes Out Swinging At The iPad
Amazon's Alexa Tablet 12 Pro is an entirely different beast than the Fire tablet lineup, and its more premium build and specs make it a legit iPad competitor.
Here’s what happens when a $10,000 healthcare premium meets a tick-borne sickness
A Monroeville therapist’s premium is rising to $887 a month. Pittsburgh’s Public Source asked health care experts why costs keep climbing.
Spotify is cracking down on Family plans again, and the penalty can lock you out for a year
Spotify is rolling out in-person QR-code checks for some Premium Family members, with a seven-day deadline and a 12-month restriction for those who fail verification.
Spotify introduces QR code checks for Family plans, missing verification could mean a year-long ban
Spotify is tightening household checks for its Premium Family plan with time-sensitive QR codes, and members who miss the seven-day verification window could face a 12-month restriction on joining another Family plan.
Ohio's ACA enrollment starts next month. Here's what to expect
Premiums are expected to increase again this year on Ohio's Affordable Care Act marketplace, following significant price hikes last year coupled with the expiration of federal subsidies.
At a Last-Hope Health Clinic, Desperation, Kindness and Fear for What’s Next
These doctors and community health workers are a safety net for patients losing coverage as premiums soar and Medicaid cuts mount, even as their clinic struggles to stay afloat.
The Medical Inflation Trap: Rethinking Private Health Insurance in Southeast Asia
Rising healthcare expenditure is challenging the affordability and sustainability of private health insurance across Southeast Asia. Premium adjustments and cost-sharing may help control financi...
Airtripmaker Expands Business and First-class Flights Network to London, Amsterdam, Frankfurt, Tokyo, Sydney by Introducing Enhanced Coverage for Global Destinations as Part of Its Ongoing Growth Strategy
Airtripmaker announces expanded business class and first class flight booking options from the United States to London, Amsterdam, Frankfurt, Tokyo and Sydney.Germantown, Maryland--(Newsfile Corp. - October 18, 2026) - Airtripmaker, an international flight booking platform, has strengthened its offerings for travelers seeking business class and first class flight tickets the USA, making premium long-haul travel more accessible, comfortable, and cost-effective.With rising demand for business...
Costco shakes things up by offering new diaper brand for certain shoppers
Costco has expanded its online diaper selection with Kudos, a premium brand featuring cotton liners and leak protection, but shoppers won't find it in warehouses.
Health minister decries bill subsidizing NHI premiums for most seniors
Health Minister Shih Chung-liang (石崇良) has warned that newly passed legislation fully subsidizing National Health Insurance (NHI) premiums for most seniors would increase the financial burden on younger generations.
Health insurance is the sleeper midterms issue: Why premiums are spiking
Americans are bracing to pay significantly more for health insurance next month, whether they have Affordable Care Act plans or get insurance through work. Premiums for some people could be t…
Health insurance is the sleeper midterms issue: Why premiums are spiking
Americans are bracing to pay significantly more for health insurance next month, whether they have Affordable Care Act plans or get insurance through work. Premiums for some people could be t…
California teachers once had fully paid health coverage. Now they're rallying over premiums
"While your income isn't changing, your purchasing power has absolutely fallen."
Georgia Affordable Care Act health insurance premiums set to rise dramatically
Georgia marketplace health insurance premiums under the Affordable Care Act could skyrocket as high as 29 percent next year.
Tony Lo Sasso on healthcare costs as a top issue for voters
Tony Lo Sasso on how the issue of healthcare is shaped by mergers and rising premiums.
Technics EAH-A1000 review: Superior sound and excellent ANC in a premium package
Technics’ flagship over-ear wireless headphones are light on compromises, but enter a competitive market.
Here's why NJ consumers face double-digit Obamacare premium hikes
The five companies offering health insurance in New Jersey under the Affordable Care Cat, or Obamacare, are charging double-digit hikes.
Employees of Russellville-based Arkansas Tech University to face 14% health insurance premium hike in 2027
RUSSELLVILLE -- Faculty and staff at Arkansas Tech University are set to see double-digit increases in their health and dental insurance premiums in 2027 after the hikes were presented to the Board of Trustees on Thursday.
Alexa Tablet 12 Pro review: Amazon's premium tablet gets almost everything right
This tablet is a great value, even if Android apps still aren't great on a big screen.
LAIKA and Fathom Entertainment Announce Nationwide WILDWOOD Fan First Premium Screenings
Following its acclaimed world premiere at the BFI London Film Festival, LAIKA and Fathom Entertainment have announced nationwide fan first premium-format screenings of Wildwood, director Travis Knight’s ambitious new stop-motion fantasy adventure. The film will be presented in more than 100 participating theatrical locations on Monday, October 19, offering audiences an exclusive early opportunity to […]
Review: Asus ROG Xbox Ally X20: The OLED Upgrade We've Been Waiting For
The price premium is extraordinary.
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
In a recent interview with TIME, Apple CEO John Ternus described some early foldable smartphones as feeling "kind of cheap and crappy". Samsung released its first foldable in 2019, but Apple opted to take its time and has now developed the iPhone Duo with a premium design and a barely-noticeable display crease.
Op-ed: Healthcare affordability debate misses insurers’ bad behavior
Premiums for small groups and individuals continue to skyrocket.
Interactive: Could the No Surprises Act be driving up health insurance costs?
The No Surprises Act ended many unexpected medical bills, but critics say costly arbitration awards may be adding pressure to insurance premiums.
Lando Norris's business empire explained: Quadrant, LN4 Fusion and Seat Unique
His ventures span gaming content, junior motorsport and premium sports hospitality
Lando Norris's business empire explained: Quadrant, LN4 Fusion and Seat Unique
His ventures span gaming content, junior motorsport and premium sports hospitality
Commentary: Trump slashed healthcare for Ohio families and spiked premiums. Now he's offering small checks.
Do you celebrate an arsonist who brings a cup of water to a fire they started? Is the president a hero for cutting small, healthcare relief checks to people struggling under his policy, the largest rollback of federal support for health care in American history?
Arizona employee health insurance costs are 'out of control,' lawmakers say
Rising healthcare costs and limited state budget reserves could lead to higher employee premiums, greater cost-sharing and other changes to the plan.
Judge won’t halt Atrium’s cheaper copays for State Health Plan members, for now
After the ruling, the State Health Plan warned premiums could more than double in 2028.
State Treasurer warns that Health Plan premiums could go up by $50 a month if Atrium plan proceeds
A Wake County Superior Court judge denied the State Health Plan's request for a temporary restraining order against Atrium's proposed plan to charge state employees less for services.
State Treasurer warns that Health Plan premiums could go up by $50 a month if Atrium plan proceeds
A Wake County Superior Court judge denied the State Health Plan's request for a temporary restraining order against Atrium's proposed plan to charge state employees less for services.
PlayStation Plus Game Catalog and Classics Catalog lineup for October 2026 announced
Sony Interactive Entertainment has announced the October 2026 Game Catalog lineup for PlayStation Plus Extra and Premium subscribers, and Classics Catalog titles for Premium subscribers.
Amazon’s $550 tablet breaks its oldest hardware rule
The Alexa premium tablet poses one big problem for the company.
Warding Off Ticks Is Big Business. Inside the Alpha-gal Economy
Alpha-gal Syndrome is spiking as a once-regional pest gentrifies some of America's wealthiest areas. Meet the businesses protecting you from Team Tick.
Atrium Health plan gets judge’s approval
(The Center Square) – Monthly premiums may go up as much as $50 per month in 2028 for members of the North Carolina State Health Plan regardless of their healthcare
See Cathay Pacific's upgraded premium economy and business class seats
Cathay Pacific is rolling out new premium economy and business-class seats on retrofitted Boeing 777-300ERs.
The Hartford closes purchase of Equitable’s employee benefits business
The Hartford completed its acquisition of Equitable’s employee benefits business, adding $500 million in premiums and 300 employees in Connecticut.
Streaming deal: Get 2 months of Paramount+ Premium for $0.99/month
Lock in two months of the ad-free Premium tier for less than $2 total with this code.
Sen. Dornink: Democrats misguided health care policies driving another year of higher health insurance rates as the ACA fails to deliver on its promise
Senate Republicans sounded the alarm on another round of double-digit health insurance rate increases announced by the Department of Commerce, saying state Democrats raised costs and taxes, drained the Health Care Access Fund that was supposed to hold premiums down, and opposed one of the most successful tools to lower premiums through the reinsurance program....
Apple Launches 'Apple Home Collection' With Cameras, Lock, Thermostats and More
Apple today debuted the "Apple Home Collection," an accessory lineup it developed with LG Electronics and Schneider Electric. The collection includes cameras, thermostats, temperature sensors, and a door lock. All of the home devices are designed to work with the HomeView, Apple's new home hub. Apple says each one is made from premium materials with a minimal aesthetic.
IM8, a premium health and longevity brand co-founded …
IM8, a premium health and longevity brand co-founded …
Small group health insurance market rates announced
Media Release, Office of Superintendent of Insurance (OSI) Santa Fe, NM – The New Mexico Office of Superintendent of Insurance (OSI) has approved 2027 health insurance premium rates for the small group health insurance market. As of March 2026, over 31,000 New Mexicans were enrolled in a small group plan. The average increase across small group plans is 19.8%. These rates take effect on January 1, 2027. The carriers offering small group coverage in New Mexico in 2027 are: Blue Cross Blue Shield of New Mexico (HealthCare Service Corporation) Presbyterian Health Plan Presbyterian Insurance Company UnitedHealthcare of New Mexico UnitedHealthcare Insurance Company Key Factors Driving the Rate Increases The primary factors that contributed to the 2027 increases are: Claims Experience - Higher than expected 2025 New Mexico claims experience, which is the foundation for the 2027 rate development. Cost Trend - Higher utilization and inflation impacted healthcare costs services, which impacts medical services and pharmaceutical costs nationwide. Risk Pool Changes - Nationwide, businesses with healthier employees are opting for alternative health coverage not under the Affordable Care Act (ACA). This results ina smaller and less healthy small group ACA risk pool. Final approved rates will be posted on the OSI website. To view the carrier rate sheets and rate increase specifics, visit the Office of Superintendent of Insurance website here. The Rate Review Process Conducted by OSI The OSI rate review process focuses on approving rates for health insurance plans that are actuarially sound, not excessive, inadequate, or unfairly discriminatory and ensuring health insurance rates comply with all state and federal laws. For more information, visit the Office of Superintendent of Insurance website at https://osi.state.nm.us/en/. *** About the Office of Superintendent of Insurance The Office of Superintendent of Insurance (OSI) is New Mexico’s regulatory agency responsible for overseeing a wide range of insurance products, including private health and life insurance, auto, home, business, and title insurance. OSI regulates private health plans in the individual, small group, and large group markets, ensuring that premium rates are fair, companies are financially sound, and health care insurance coverage is reliable. While OSI does not have authority over self-funded health plans, where an employer assumes the financial responsibility for paying employee health care claims, Medicaid, Medicare, or TRICARE, OSI plays a vital role in protecting consumers by reviewing premium rates, monitoring insurance company conduct, and licensing producers (formerly known as insurance brokers and agents).
Montanans shopping for health insurance face rising costs, shrinking subsidies, fewer choices
Open enrollment for the federal Health Insurance Marketplace starts Nov. 1. People with those plans faced higher premiums this year because of declining financial help from the federal government. Many Montanans chose lower levels of coverage or canceled their plans altogether.
North Dakota health insurance premiums set to rise in 2027
Insurance commissioner says rising health care costs are driving the increases
XGIMI HORIZON 30 Series Brings Smoother, Sharper Entertainment to Life with 4K 120Hz
/PRNewswire/ -- Following its first preview at IFA 2026, XGIMI, a global leader in premium smart projection and home entertainment, today announced the HORIZON...
Intel (INTC) Fixed Its Chip Business. Can the Foundry Earn the Premium?
For years, the easy line on Intel (NASDAQ:INTC) was that it had become a fallen giant, losing ground on chip design and manufacturing at the same time. That line has aged badly. The stock now trades at a multiple usually reserved for high-flying growth names. Here’s the twist: the part of Intel that best explains […]
TF1 Brings Hit Formats 'Taskmaster,' 'Holey Moley' to France
TF1 brings hit formats 'Taskmaster,' 'Holey Moley' to France as part of a big push into premium unscripted entertainment.
Health insurance rates rise across Colorado, with the biggest increases hitting the Western Slope
Health insurance premiums for Coloradans using the state’s Affordable Care Act marketplace are increasing by an average of 10% in 2027, lower than preliminary rates showed in June. Western Slope residents, however, are set to...
CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
Minnesota health insurance premiums could jump as much as 21% in 2027
Without the reinsurance program, however, insurers' proposed average would have been 57.9%.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Microsoft 365 Family subscribers will finally be able to share AI benefits
OneDrive storage limits are changing, though
Exclusive: Apple cuts iPhone 18 Pro orders due to soft demand
Suppliers blame premium handsets' price hike for weaker consumer uptake
HISD will cut health care plans from 7 to 4 as higher premiums hit employees in 2027
HISD employees will have fewer medical plans to choose from in 2027 and will have to pay higher premiums, though the district has said a 4% pay increase will help cover them.
OLED MacBook Pro to help boost premium display shipments
Counterpoint Research says Apple’s next-generation MacBook Pro will help drive a 50% increase in OLED notebook display shipments in 2026 alone.
Physician Organizations Oppose Legislation That Gives Health Insurers Unilateral Control Over Out-of-Network Payments
The American Society of Anesthesiologists (ASA), American College of Emergency Physicians (ACEP) and American College of Radiology (ACR) today expressed strong opposition to the Lower Premiums, Faster Payments Act, legislation introduced by Rep. Frank Pallone (D-NJ) that would eliminate the independent dispute resolution (IDR) process established under the No Surprises Act (NSA) and replace it with payment rates calculated by health insurance companies.
Trump bucks and the politics of mailing checks
The checks started going out last week, nearly one million of them, and mostly to battleground states. With a return address for the U.S. Treasury and a letter enclosed signed by President Donald Trump, these one-time checks for $500 were ostensibly government rebates for Obamacare enrollees who overpaid. In the accompanying letter, however, Trump attacks his predecessor and talks about his record in office on an important issue he’s not polling well on, which makes it seem more like the most expensive political mailer in U.S. history. The average piece of direct mail costs between 30 cents and $3, according to Mail Processing Associates, a print, mail, and fulfillment company. At $500 a pop plus roughly 50 cents each to issue the paper check, the cost of Trump’s healthcare mailer sent to more than 950,000 enrollees comes in at more than $475 million. Trump’s midterm healthcare message “For years, the Biden Administration overcharged you to fund the operation of HealthCare dot gov,” Trump wrote in the letter. “That money belongs to hard-working Americans, not the Government, and now, I am returning it to you!” In the letter, Trump makes false and misleading claims about his administration’s record on healthcare costs, an issue Democrats have a 20 point advantage on over Republicans, according to a recent poll from KFF, a nonpartisan health policy think tank. Trump touts his administration’s TrumpRX program, which he claims is “delivering massive discounts.” However, new research from KFF found that of a selection of drugs available on the TrumpRX platform, just five were the lowest price, while 13 were the highest price. Trump also falsely claims in the letter that he’s fighting to lower healthcare costs. In reality, average monthly premium payment costs for enrollees rose 58% under Trump while marketplace sign-ups declined 5%, per KFF. Under Trump’s One Big Beautiful Bill Act, it’s estimated 10 million more Americans will be uninsured by 2034. You get a check and you get a check and you get a check Trump’s long promised cash outs to his fans, from his days as a casino operator and gameshow host to his presidency. During the early days of the COVID-19 pandemic in 2020, the first Trump administration made the unprecedented move to put Trump’s name on checks that went out under the CARES Act (notably the $500 refund checks this time around don’t feature Trump’s name). Ever since, Trump’s been chasing that high. In his second term, Trump’s promised more stimulus that never arrived, like refund checks from DOGE cuts and tariffs, while he said at his party’s convention last month that he’d give out $5,000 checks to everyone if Republicans win in November. In reality, DOGE overstated its cost cutting and Trump’s government actually now spends more than former President Joe Biden’s, while Trump’s tariffs actually grew the trade deficit. His proposal for $5,000 checks would add about $1.2 trillion to the national debt. The problem is there’s no money to give. These $500 checks — plus $90 Medicare rebate checks also going out as well as $250 deposited this week in some Trump Accounts for kids courtesy Dell Technologies CEO Michael Dell and his wife Susan — represent the closest Trump’s going to get to making good on his promise to deliver cash fast. And the checks seem especially targeted. Though the $500 checks went out to enrollees in one of 30 states that use the federal HealthCare dot gov marketplace, a Reuters review found 71% of the payments, or $339 million, went to enrollees in 13 states that have the most competitive elections for governor and U.S. Senate. Most Americans don’t buy it Could Trump bucks sway the election? An Economist-YouGov poll found 57% of U.S. adults doubt Trump will deliver on his promise for $5,000 checks, compared to 21% who do. “I’m waiting on my DOGE check and I’m still waiting on my tariff check,” one 2024 Trump voter who’s since turned on him told a recent focus group. “It felt like kind of trying to buy people’s votes, which honestly felt like in elementary when the class president was like, hey we’re going to take you to the water park if you vote for me. It’s like, I don’t think it works like that.” But for voters in swing states who got a check, it could still matter. One survey published in 2022 found receiving a physically personalized check in the mail during the pandemic was associated with a much greater self-reported likelihood of voting for Trump in 2020, and those gains mainly came from out partisans. The issue for Trump comes if these checks are mostly going to Obamacare enrollees whose premiums have gone up by more than just $500 since he took office and who view the money as something like a bribe before the election rather than an actual long-term solution to lowering household costs. Spending $500.50 per mailer would be absurd as a normal campaign expenditure, but since Trump’s checks and letter are a government rebate, his campaign and super PAC didn’t have to spend a dime and he got out his message regardless. If enough voters in key states are swayed by the one-time payment, it could prove to be the best $0 the Trump campaign spent. 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Kraft Sports + Entertainment Unveils New JetBlue Loft at Gillette Stadium
15,000 square feet of premium hospitality space will become the new home of the Patriots Tailgate Party presented by Bud Light and a year-round private event destination.
Kraft Sports + Entertainment Unveils New JetBlue Loft at Gillette Stadium
15,000 square feet of premium hospitality space will become the new home of the Patriots Tailgate Party presented by Bud Light and a year-round private event destination.
Delta Q3 earnings preview: Premium business expected to blunt high fuel costs; CEO Bastian, Musk battle over in-flight wifi
Delta Air Lines will report third quarter results Friday morning, with investors expecting Delta's premium business to continue to blunt issues like rising fuel costs and capacity cuts.
Federal Employees Face 10.9% Increase in Health Premiums as Open Season Dates Announced
Federal employees will pay higher prices for health insurance in 2027. On average, federal employees enrolled in the Federal Employees Health Benefits Program (FEHB) will pay 10.9 percent more toward their premiums in 2027, marking the third straight year of double-digit increases in the employe
New Legislation Would Close Loopholes in No Surprises Act, Alleviate Pressure on Health Premiums
This solution is urgently needed for payers and for the public that rank health care costs as their top concern.
Idaho health insurance premiums see big jump for 2027
The Idaho Department of Insurance (DOI) released its 2027 rates for Individual and Small Group Health Plans on the health insurance exchange, with both going up by an average of 12%. “Despite national pressures and ongoing medical inflation, Idaho’s health insurance market remains highly competitive and stable,” Director Dean Cameron said in a news release. […]
Trump's $90 Medicare rebate rolls out, but millions aren't eligible. Critics see a political stunt
President Donald Trump says his administration will make one-time payments of $90 per person to help more than 20 million Medicare enrollees pay for their Part B premiums. It will cost about $2 billion.
President Trump’s $90 Medicare rebate rolls out, but millions aren’t eligible. Critics see a political stunt.
President Donald Trump says his administration will make one-time payments of $90 per person to help more than 20 million Medicare enrollees pay for their Part B premiums. It will cost about $2 billion.
M. A. Silva Expands Its Sales Team
North America's leading premium cork and packaging manufacturer, M. A. Silva USA, brings on two industry veterans to strengthen its growing sales operation.
Big premium hikes possible for retirees in Nevada worker health insurance program
Active employees will also likely experience premium hikes if their plan includes a spouse or their family. Active workers who are the only members of their plan will likely see modest premium decreases.
Option Care Health (OPCH) Rockets as CD&R, McKesson Table 37% Premium Bid
Option Care Health Inc. (NASDAQ:OPCH) soared by as much as 33 percent on Tuesday to $31.11 apiece following news that it is merging with Clayson, Dubilier, & Rice LLC (CD&R) and McKesson Corp. for $5.8 billion. In a joint statement, the firms said that they entered into a definitive agreement under which they will acquire […]
Lodging Dynamics names new SVP of business development
Hotel management company Lodging Dynamics has appointed Danny Dolce senior vice president of business development. | Danny Dolce will lead the expansion of Lodging Dynamics’ third-party management portfolio, focusing on luxury, premium-branded and full-service hotels in destination-driven markets.
Research suggests women living in states with abortion bans bear higher health insurance costs
New preliminary research from the University of Michigan shows women living in states with post-Dobbs abortion bans may be more likely to shoulder costs for employer-sponsored health insurance premiums, with federal data reflecting a 5.4% increase in annual premium expenditures for those women after 2022, when most abortion bans went into effect.
Deals: Prime Big Deal Days brings big discounts on flagships, foldables and other phones
We also picked out the best offers for premium, mid-range and entry-level phones. Amazon’s Prime Big Deal Days start today and end tomorrow. As usual, we...