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'We're Victims of Xbox's Change in Strategy': Dishonored Dev Has Weeks to Save Itself
Blames Microsoft for "incoherent" decision making
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Hawaii Climate Rebate Finder helps residents, businesses save on upgrades
Hawaii Climate Rebate Finder helps residents, businesses save on upgrades - Community | Hawaii Tribune-Herald
Proposition 2 could double California's rainy-day fund cap
Voters will decide whether to allow California to save more money for future budget shortfalls
Have scientists finally found a way to save the banana from disaster?
With the climate crisis and diseases threatening one of the world’s most popular fruits, researchers are hoping a breakthrough in breeding techniques could give the Cavendish banana a certain future
New Virginia program could help residents save on health insurance
VIRGINIA (CBS19 NEWS) -- Thousands of Virginians could soon see significant savings on their health insurance premiums through a new $150 million state program.
GTA 6 Preorders Are Up to $11 Off If You Follow These 3 Simple Steps (Today Only)
Follow three simple steps, and you can save $11 off Grand Theft Auto 6, today only.
Fight at the Museum: Inside the Collapse of the Academy of Natural Sciences
“This is 50-plus years in the making.” Can anything still save the beloved Philadelphia institution?
Homebase Assistant Wants to Give Small Business Owners Their Time Back
Homebase Assistant uses AI to help small business owners automate everyday tasks, save time, and reduce administrative burdens.
How to save money on sports without giving up the games
Current reports on saving money while enjoying sports despite rising costs.
How Lucille Ball Saved ‘Star Trek’ to Become a Six-Decade Juggernaut Franchise
Roddenberry Entertainment COO Trevor Roth on Wednesday told the MIA Market in Rome how the comedy legend and her Desilu Productions put the quirky sci-fi series into reruns after an NBC cancellation.
Football Manager 27 will be free to play for five days before its full release, in "industry first" for a game of its kind
FM27 is getting a free trial period with saves that carry over to the full game, with pre-orders not opening until the trial starts.
Ryan Smith's sports and entertainment mega-thing to save Sal...
Smart Bomb: The completely unnecessary news analysis
Medical emergency uncovers unexpected diagnosis, saves life
Caroliena McCoy's medical emergency led to the discovery of blood clots in her lungs and legs. Then the ECU Health team stepped in.
The non-gamer CEO racing to save Microsoft’s Xbox
Asha Sharma has cut thousands of jobs, consolidated studios, and rewritten the playbook. Insiders wonder if she’s saving the brand or preparing it for a non-Microsoft future.
Coming to XBOX Game Pass: Final Fantasy VII Remake Intergrade, The Séance of Blake Manor, and More
Ghosts to question and a planet to save. Sounds like a perfectly reasonable few weeks to me! We have another batch of games coming soon to Game Pass, so clear a little room in that “Play Next List” and let’s get to it!
tvOS 27.2 adds three new features to your Apple TV 4K
tvOS 27.2 is coming next week, bringing several new features—including screen saver upgrades—to Apple TV 4K users. Here’s what’s new.
WSU professor Felix Lankester elected to National Academy of Medicine
Lankester’s pioneering work on vaccine delivery and community-based vaccination programs has helped transform rabies prevention and save lives in low-income countries.
Volkswagen bet on Xpeng to save its China business. It’s not going to plan
By Ju-min Park and Christina Amann BEIJING/BERLIN, Oct 20 (Reuters) - When Volkswagen turned to EV maker Xpeng in 2023 to help fix its flailing Chinese business, executives touted the partnership as a shortcut to developing cars tailored for China at t...
Cisco president used AI agents to filter $9,000 worth of subscriptions
One of them, which costs him $20 a month, recently saved him more than $1,000 in subscription bills.
10/19/26 – HAWAIʻI CLIMATE REBATE FINDER HELPS RESIDENTS AND LOCAL BUSINESSES SAVE ON UPGRADES
JOSH GREEN, M.D. GOVERNOR RYAN K.P. KANAKAʻOLE CHAIRPERSON HAWAIʻI CLIMATE REBATE FINDER HELPS RESIDENTS AND LOCAL BUSINESSES SAVE ON UPGRADES HONOLULU – Hawaiʻi households and local businesses now have a direct way to keep more money in their accounts and avoid missing out on valuable financial incentives. The Hawaiʻi State Climate Change Mitigation and Adaptation […]
Detroit Tigers’ Biggest Offseason Problem Is Worse Than Fans Realize
The Detroit Tigers blew 32 saves in 2026, but their biggest offseason concern runs deeper. Here's why fixing the bullpen could be harder than expected.
Today’s Top Deals From IGN: Final Fantasy VII Rebirth, 512GB Switch 2 Memory Card, Sony Noise Canceling Earbuds
Plus, save on more Square Enix games, a LG OLED C6 TV, LEGO Succulents, and Audible.
This Week: Politics 101, 20th Street Bikeway, Muni Trivia
Here is a list of events this week. Monday/Tonight! SF Politics 101 with Joel Engardio. Learn how local politics shaped San Francisco. Monday/tonight, October 19, 5:30-6:45 p.m. SPUR Urban Center, 654 Mission Street, S.F. Wednesday 20th Street Protected Bikeway Ribbon Cutting. The Oakland Department of Transportation, city officials, Bike East Bay and other community partners will celebrate the completion of the 19th Street BART to Lake Merritt Urban Greenway. Wednesday, October 21, 1:30 p.m. 400 Thomas L Berkley Way, Oakland. Thursday 2026 Silver SPUR Awards. This SPUR event brings together elected officials and business, civic, and philanthropic leaders to celebrate four individuals and their contributions. Thursday, October 22, 4-7:30 p.m. Blue Shield of California Theater at YBCA, 700 Howard Street, S.F. Get tickets here. Friday Woman and Non-Binary Morning Ride. Join the San Francisco Bicycle Coalition for a socially distanced bike ride for women and nonbinary cyclists. Friday, October 23, 7:15-8:45 a.m. McLaren Lodge, 501 Stanyan Street, S.F. Friday Muni Trivia Night. Bring your friends or come solo and make some new ones. Friday, October 23, 7:30 p.m. Standard Deviant Brewing, Pier 70, suite 195, 1070 Maryland Street, S.F. RSVP here. Saturday Fifth Annual Firefighter Family Ride. Join SFFD, SF Safe Routes to School, and the SF Bicycle Coalition for a fun, low-stress bike ride through one of the city’s most beautiful routes. Saturday, October 24, 10:30 a.m.-1 p.m. Panhandle Park Blacktop (Fell & Ashbury) to JFK Promenade (Whale’s Tail). Sunday Canvas for No on Prop G. Join the San Francisco Bicycle Coalition to canvas for No on ‘G’ to save Sunset Dunes Park. Sunday, October 25, 10 a.m.-12 p.m. Marina Blvd & Laguna Street, S.F. Got an event we should know about? Drop us a line.
Save $900 on Apple's M5 Max 16-inch MacBook Pro while supplies last
The $900 discount delivers the lowest price of the season for the Space Black M5 Max 16-inch MacBook Pro.
Donnie Wahlberg’s private plane skids off Las Vegas runway into fence: ‘We didn’t get up in the air’
Wahlberg says the pilots saved the lives of his team members and friends in the “intense” moment.
New iPhone spyware can steal passwords and photos
P7 DarkSword iPhone spyware can steal saved passwords, photos, Apple Notes and cryptocurrency wallet data by checking for commands every 15 seconds.
Scientists Thought This Wolf Pack Was Too Inbred To Survive, Here’s What A New Study Found
Park officials gambled that bringing 19 wolves to a struggling island ecosystem would save a pack on the brink of collapse. Five years later, researchers got an answer, along with a new set of complic...
Olympic canoeist at center of Reflecting Pool scandal becomes a Trump foil
David Hearn, cleared of allegations that he intentionally damaged the Lincoln Memorial Reflecting Pool, is now fighting to save a public golf course
This machine has saved infant lives for decades. Now a Baton Rouge hospital has its own.
Woman’s Hospital adds a lifesaving ECMO machine to help newborns struggling to breathe. There are only three like it in Louisiana. Here’s how it works.
Twenty Hours a Week at an Amazon Warehouse for Health Insurance at 60? Here Is the Math a Retired Paralegal Will Run
A 60-year-old paralegal with $350,000 saved and five years until Medicare faces a decision that could quietly reshape her entire retirement, and the answer turns on a warehouse job that pays less than half what she used to earn.
New Franciscan Health office could come to Marquette Mall in Michigan City
From a shopping mall to helping save lives.Part of the Marquette Mall in Michigan City could be on its way to becoming a new office for Franciscan Health.The he
'He took care of business': Trump says bystander saved lives at Oregon school shooting
President Donald Trump praised the armed man who shot and killed an Oregon elementary school shooter, saying the intervention likely saved lives.
Katie Zacharia is out after half a Scaramucci
A record-breaking five days as White House press secretary proves once again: Mar-a-Lago face will never save you.
New RPG From Final Fantasy, Persona Vets Borrows From The Past To Ask How We Can Save The Future
Eternal Anima finds surprising strategic depth in letting you foresee your opponent's next move
100 WWI Shipwrecks Are Being Eaten By The Sea. Scientists Figured Out How to Save Them.
Zinc and aluminum rods absorb corrosion so Gallipoli’s war graves can survive decades more.
Plague is stoppable. The next health threat may not be.
The word plague is scary. Centuries ago, the Black Death killed tens of millions of people and changed the course of history. Plague still kills people around the world, and the word still evokes catastrophe. New fears of plague surfaced on October 2, when a lab worker in Irkutsk, Russia, died of pneumonia. Reports suggested that she may have contracted plague through a laboratory exposure. Understandably, people were alarmed. On October 7, the World Health Organization called for the Russian Federation to be transparent about what it knew. WHO issued an update on October 10. Russian authorities told WHO that testing did not identify plague and that investigations found no laboratory release. WHO said confidence in its risk assessment remained limited and that further clinical, epidemiological, and laboratory information was needed. The cause of the woman’s illness remains unknown, and WHO says a laboratory-associated exposure cannot be excluded. As I explained in a recent interview, this incident is very unlikely to lead to a pandemic. Plague is still active, including in the U.S., which sees a handful of cases each year. But it is a disease we can prevent and treat. Plague doesn’t spread readily, and it responds to antibiotics. The standard response—isolate the patient, trace contacts, and administer antibiotics and monitor for symptoms among contacts for seven days—works. We have even planned for antibiotic-resistant plague. At CDC, we developed a playbook for antibiotic-resistant plague and ran exercises on how to find and stop it. CDC guidance anticipates engineered resistance and recommends two different classes of antibiotics if there’s reason to suspect it. There is no evidence that resistance—or even confirmed plague—is involved in this incident. We have thought through how to address plague, but we’re not ready for the next major health threat that emerges from a lab or from animal spillover to humans. What should concern people is how little stands between the world and the next pathogen to get loose. Since peak COVID, epidemic preparedness has fallen off the political agenda, but the risk is greater than ever. More labs handle dangerous pathogens with more ways to make those pathogens deadlier, and more people live and work in close contact with animals. There are actions we can take now: We need better lab safety in every country. The number of labs that work with dangerous pathogens has increased worldwide over two decades, but there’s no enforceable international standard and no inspection regime; the Biological Weapons Convention, fifty years on, still has no verification mechanism. Labs that study dangerous germs need strong safety systems, training, and oversight. We need to reduce spillover events. Three in four emerging human infections start in animals, and there’s a lot we can do to reduce spillover risk, but the world is doing very little of it. Live-animal markets are one place to act. For instance, closing live-bird markets helped control H7N9 influenza in China. Reducing opportunities for people to encounter infected animals can prevent infections before they become outbreaks. In The Formula for Better Health, which is now out in paperback along with the hardcover, Kindle, and audiobook versions, I argue that labs do too many risky experiments with too many dangerous pathogens in too many institutions, and that every experiment should first answer one basic question: Is the likely benefit greater than the risk? Spillover risk can also be reduced: In the book, I discuss how Brazil cut its deforestation rate by 70% from 2004 to 2012 while increasing agricultural production and reducing risky contact between people and forest animals. We need faster detection and response. Delay costs lives. Strong surveillance, good labs, and trained responders can turn a single case into a small cluster of infections instead of an epidemic. Resolve to Save Lives has worked for nearly a decade to help countries find and stop outbreaks faster. The 7-1-7 target, which Resolve to Save Lives developed with partners in Uganda and elsewhere, provides a clear standard: detect within 7 days, notify within 1 day and complete all essential early response actions within 7 days. In Uganda’s Kasese district, for example, a review of a measles outbreak using 7-1-7 identified shortages of accessible funds, fuel, and vehicles that delayed the response. District leaders established funds they could access quickly. When, a few months later, the Crimean-Congo hemorrhagic fever appeared, the district detected it in three days, notified authorities in one, and mounted an effective response in two. Only one case was confirmed, and the patient survived. Because funds were available before the emergency, authorities were prepared and able to act. This kind of preparation can’t wait until the next crisis begins. Plague is an old disease we that know how to stop. The next threat may be harder to recognize, harder to treat, and easier to spread. Safer labs, less risk of spillover, and faster outbreak detection and response need sustained investment now, while we still have time to prevent the next emergency. Share
Can Katie Zacharia save her job after rocky debut as press secretary?
After a turbulent first week as President Trump’s new White House press secretary, Katie Zacharia is taking her case to the media. Will it be enough to save her job? Plus, the fallout from Ki…
C-U Public Health: The switch to generic naloxone will increase access to the lifesaving medication
Naloxone reverses opioid overdoses and is supplied to communities across Illinois thanks to federal funding. Health officials say the switch to a generic form will save money and increase the supply of the lifesaving medication across the state.
IP Saves the Day On Streaming
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.
Prime Video add-on streaming deals: $2 Apple TV, Starz, AMC+, and more
Through Oct. 28, you can save up to $13 per month on a two-month subscription.
With No October Surprise in Sight, Republicans Try to Save Themselves
While midterms historically test the governing party, the current dynamic is particularly striking under Trump.
Early voting surges ahead of midterms, with records falling in many states
The surge comes as Republicans scramble to save control of the House and Senate
Early voting surges ahead of midterms, with records falling in many states
The surge comes as Republicans scramble to save control of the House and Senate
Universal Music Group cuts several executives during its restructure
Executives at Def Jam, Republic Records and Interscope are leaving Universal Music Group as it completes a plan to save €250 million (about $270 million) a year.
You Bought AI to Save Time. So Why Are You Busier Than Ever?
AI improves productivity only when leaders fix the underlying business system, delegate outcomes effectively, and stop managing every task.
Julia Stiles and Ezra Sosa didn’t think the “DWTS” judges would like their “Save the Last Dance ”tribute
The actress and her dance partner recreated a key scene from the 2001 millennial classic: “We did this for you guys,” Stiles says in an EW interview.
Julia Stiles, Ezra Sosa explain why they didn’t think ‘DWTS’ judges would like ‘Save the Last Dance’ tribute
Julia Stiles and Ezra Sosa explain to EW why they didn’t think the ‘Dancing With the Stars’ judges would like their ‘Save the Last Dance’ routine.
HOMETOWN HEALTH: Managing high blood pressure could save half a million lives worldwide, health experts say
Researchers recommend expanding treatment for high blood pressure and expanding access to cholesterol-lowering statin medications.
Topgolf saved over $11.3 million after leaving VMware
Topgolf and VMware "ran deep" before the migration.
Unlock free AI tools for your small business through UH Maui College webinar
Small business owners and sole proprietors across Hawaiʻi are invited to learn how autonomous AI tools can streamline operations, save time and stretch limited resources in an upcoming free webinar offered by University of Hawaiʻi Maui College.
*POSTPONED* Behind the Science with Paleontologist and Curator of Dinosauria Dr. Matthew Carrano
***Due to speaker illness, this event has been postponed. A new date will be announced in two weeks. If you registered for this program, please check your email for more information. We apologize for the inconvenience.*** Is the 21st Century the real Age of Dinosaurs? Today, more paleontologists are discovering more dinosaur fossils from more places in the world than ever before. Our understanding of these amazing creatures has leapt forward while their popularity has surged. Museums sit at the junction of these phenomena. The Smithsonian has been a center for dinosaur research for more than a century, and its collections include many iconic and scientifically important specimens. Today, Smithsonian researchers continue to discover new dinosaurs, but they are also uncovering more information about the ones we already know and love. New techniques and approaches allow them to investigate aspects of dinosaur biology, ecology, and evolution in ways that would have been inconceivable to early paleontologists. The result is an ever-improving understanding of dinosaurs as living, breathing, and thriving animals. This month, go behind the science with paleontologist Dr. Matthew Carrano, Curator of Dinosauria at the National Museum of Natural History as he discusses new discoveries at home and abroad, in the field and in the museum. Registration is encouraged. Space is filled on a first come first served basis. ---------------- About the Series: Behind the Science A monthly after-hours series featuring NMNH scientists and researchers Each month, join the National Museum of Natural History for the new series, Behind the Science, where NMNH researchers share insights into their latest discoveries and explore the fascinating questions driving their work—from the origins of life to the future of our planet. Come learn what’s happening behind the scenes and how science shapes our understanding of the natural world. Programs take place in Q?rius, the Coralyn W. Whitney Science Education Center. Topics and speakers announced on a rolling basis, but save the dates now!
Christine Baranski and Cynthia Nixon tease ‘The Gilded Age’ season 4: ‘Serious complications in the household’
‘The Gilded Age’ season 4 sees the characters dealing with some big changes. Christine Baranski and Cynthia Nixon exclusively share what’s to come for the HBO series: ‘She’ll do what she needs to do to save her and her family members.’
Clemson Sports Science Institute to host third annual RECESS Symposium
The Robert H. Brooks Sports Science Institute will host its third annual RECESS Symposium from Nov. 10-12, 2026.
Clemson Sports Science Institute to host third annual RECESS Symposium
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Student-loan borrowers' timing to pick new repayment plan is shifting
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Seth Campbell: An electoral reckoning for Republicans?
With the midterm elections approaching, President Donald Trump can clearly see his grasp on the American electorate slipping. Despite the seemingly endless speeches, rallies and public appearances to try and save Republican majorities, the pre-midterm Trump tour seems to be falling flat. Well over a century ago, President Andrew Johnson went on a similar tour
Scientists deploy a 24-armed secret weapon to save California’s kelp forests
Team works to restore the sunflower sea star as 95% of these key underwater ecosystems have been decimated along the Pacific
Sixty years later, Missouri's bold investment in nuclear science continues to save and improve lives
Mizzou is harnessing the power of MURR and NextGen MURR to fight cancer, strengthen U.S. supply chains, support national defense and drive breakthroughs in health, energy and technology.
To save democracy, you might want to go to church
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Gen Z women want politicians who can make the ‘American dream’ feel attainable
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Wisconsin farmer weighs in on Save Our Bacon Act
The measure, which some want to see included in the new Farm Bill, is a response to a California law that some farmers across the nation abide by to maintain access to the state’s large market.
Wisconsin farmer weighs in on Save Our Bacon Act
The measure, which some want to see included in the new Farm Bill, is a response to a California law that some farmers across the nation abide by to maintain access to the state’s large market.
Rams vs Bills Odds, Picks, Parlay for Monday Night Football
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Yale researchers recommend ways to cut nationwide health care costs by billions a year
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Fantasy football buy, sell: 10 trade candidates for Week 6
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Elon Musk quietly becomes biggest known donor in midterm contests as he tries to save Republicans
Musk, the world's only trillionaire, has doled out more than $276 million since July to try to save Republican majorities in Congress.
Elon Musk quietly becomes biggest known donor in midterm contests as he tries to save Republicans
Trillionaire Elon Musk has quietly become the biggest known spender in this year’s midterm elections, doling out more than $276 million since July to try to save Republican majorities in the House and Senate
Elon Musk quietly becomes biggest known donor in midterm contests as he tries to save Republicans
Trillionaire Elon Musk has quietly become the biggest known spender in this year’s midterm elections, doling out more than $276 million since July to try to save Republican majorities in the House and Senate.
Inside Elon Musk’s $276 Million Midterm Rescue Mission for Republicans
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Democracy Can’t Only Show Up for Black Voters at Election Time
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Hurricanes 5, Blackhawks 2
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There's a vibe-coded Adobe Creative Suite vibecoded clone, and it's pretty good
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Three years after October 7, Israeli reservists are still fighting to save their businesses
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Player Ratings: Real Madrid 1–0 Villarreal
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Solanke saves wasteful Spurs
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Amazon slashes $430 off 14-inch MacBook Pro M5 Pro, now $2,069
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What Killed Europe’s Ancient Wild Cattle? Scientists Find a Disturbing Answer
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IRRR, AEOA celebrate 1,000 small business grants
The Ely Echo weekly newspaper and its companion pieces - North Country SAVER and North Country ANGLER - provide insight into the news and happenings of northern Minnesota, alongside the Canadian border. www.elyecho.com
Layne Riggs Tops NASCAR Truck Series Practice at Charlotte
Layne Riggs, who finds himself behind the eight ball, err, the No. 11 truck of Kaden Honeycutt — in the NASCAR Craftsman Truck Series championship standings, began his quest to reclaim the point lead by pacing practice for Friday night’s Ecosave 200 at Charlotte Motor Speedway. With a lap time of 30.132 seconds (179.211 mph), […] The post Layne Riggs Tops NASCAR Truck Series Practice at Charlotte appeared first on TobyChristie.com.
NC’s State Health Plan sues Atrium, saying it can’t set plan members’ copays
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How Meta’s Muse AI Agent Is Helping Small Businesses Save Time
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These Skin Cancer Pictures Could Save Your Life
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Gabriel Delfim shines again in goal for Atlético
Goalkeeper Gabriel Delfim once again delivered a great performance and helped Atlético secure a good result at Arena da Baixada. With outstanding saves in both halves, Atlético’s number 1 left the...
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Emma Camp wants Gen Z to grow up
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Street Fighter 6 Producer Reveals How He Helped Save Capcom’s Iconic Fighting Game Franchise From ‘Dying’
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Bickley: Pat Murphy can save baseball
If the Brewers eliminate the Dodgers on their way to a pennant, Pat Murphy will detonate the argument for a hard salary cap, Dan Bickley writes.
Yankees Fans Boo Jazz Chisholm Jr. For Playoff Failure
The New York Yankees’ season was dwindling, just nine outs away from being sent home by the Tampa Bay Rays. Yankees manager Aaron Boone called on Jazz Chisholm Jr. to try and save the day. Chisholm hadn’t started ALDS Game 3. The Yanks had gone with Anthony Volpe at second base and Jose Caballero at […] The post Yankees Fans Boo Jazz Chisholm Jr. For Playoff Failure appeared first on HEAVY.
Self-service health check machine in Essex workplaces refers to GPs
London Stansted Airport says one employee's life has been saved by using the mobile sit-down unit.
Fire destroys Clymer barn, business
CLYMER – Fire destroyed a tarp business and barn on Ravlin Hill Road in Clymer on Tuesday – though the family’s home was saved. Firefighters from six area volunteer fire departments responded to the fire around 5 a.m. after Clymer firefighters called for mutual aid. Surrounding departments, starting with the Stanley Hose Company from Sherman, […]
Who Won August and September: Original Films or Franchises?
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I just heard someone say that if you’re reading a pundit or data analyst, and they don’t tell you that they got anything wrong, they’re not a pundit but an “influencer”. I agree with that. You have to tell your audience when you get things wrong, or they won’t (or shouldn’t) trust you as much. Today, we’ve got another edition of “What I Got Right, What I Got Wrong”. In general, I’m patting myself on the back (and patting very hard) about a few things like IP at the box office, LIV golf, horror films, crowdfunding movies, superheroes, and old people going to the theaters. That said, I also made a couple of data mistakes on the streaming bubble popping and HBO’s datecdotes, so I’m not perfect. But first, I need your feedback... Subscribe Follow-Ups: What Should We Call Mid-Budget Movies Which Aren’t Cinematic Enough for Theaters But Are Too Expensive to Make Money on Streaming? After I asked for feedback on what we should call straight-to-streaming films that are too big to pencil out on streaming but not really big enough to resonate in theaters, I got some great suggestions from you all, including... “Moldilocks” from John Aboud “Little Big Indie” from Travis Frick1 “Midflicks” from Jonathan Funke. “Extra-Medium” from Jona Nwuke. (Read the explanation in the footnote.) Between these and Brandon Katz—who suggested “Bermuda Budget Triangle”, “The Platform Gap” and “The Distribution Deadzone”—we’ve got some excellent suggestions. And they’re better than my suggestion, the “Streaming Budget Dead Zone”, so let’s take a poll! The winning entry becomes the new term. Loading... RIGHT: LIV Golf is Fully Bankrupt…Is Anyone Else Next? A few years ago, I was always a bit perplexed at all the articles I’d read praising LIV Golf and their strategy to disrupt the PGA. LIV Golf, a brand new professional golf league, offered PGA stars ten times what they made on the PGA Tour to join their new league. And folks praised this strategy for its initial “success” in that a lot of big names did indeed leave the PGA. Yeah, of course the players came over. LIV Golf paid them so, so, so much more! But LIV Golf hadn’t discovered a way to increase potential revenue. So think about this in basic business terms… They paid much more in costs… …but had no real way to increase revenue. That’s not a strategy! That’s deficit financing. It won’t work unless you bankrupt the competition (and then turn around and pay those same golfers much, much less). It’s not a sustainable strategy and only lasts as long as the company/person/nation backing it decides they’re cool with losing money. For LIV Golf, that meant Middle East oil wealth, in particular Saudi Arabian money. Clearly, the current Iran War has hurt Middle East finances, so they need to trim their more exorbitant spending. And LIV Golf was part of that trimming. This should be a major warning for others. TGL’s parent company, TMRW Sports, just got a $1 billion valuation, despite TGL’s (the indoor golf league) horrible TV viewership of less than half a million viewers per match. Unrivaled, the women’s basketball league, just secured a $650 valuation, despite its horrible TV viewership and a new rival (Project B) entering the scene next year. To relate this to streaming, Hollywood should ask which streamers may have wealthy patrons funding their losses. (Let’s be clear: Google, Amazon and Apple.) Could those patrons lose their appetite? For Amazon, probably not. But Apple has a new boss, so maybe! WRONG: My Analysis of the Streaming Bubble Was Missing a Week I’m going to be congratulating myself a lot today, but I make mistakes too, like this data goof. When I last compiled the data on the decline in TV shows, I was missing one week at the end of June. If you look at the first image, you can see that one week was mislabelled as “July”. Mainly, this image got updated to show a 27% decline, not 29%: This change doesn’t really impact the overall analysis, but it is two percent better. By the way, through the third quarter, the decline increased and it’s now a 30% decrease since 2022. (I’ll write/visualize this in an upcoming article.) But I want you to trust me and my data. Especially these days, when many people are using LLMs that I know are inserting faulty data into their charts, I want to keep earning my audience’s faith. So that’s the accurate data. RIGHT: IP Remains Very, Very Popular In July, I wrote a giant (and I mean giant) article on Backrooms, Obsession, and the box office, going over what we know, what we don’t know about what works in theaters, looking at YouTubers, IP, the horror genre, comic book movies, and a whole lot more. The month of August really tested a lot of my theses and, being honest, mostly supported my arguments. Let’s start with IP. Looking at 8-Aug (the weekend after Spider-Man: Brand New Day came out) to 18-Sep (the weekend that Resident Evil came out, which I think provides a nice bookend to this time period), there were seven films based on pre-existing IP: Resident Evil (2026) ($126 million) Practical Magic 2 ($65 million) _Insidious: Out of the Furthe_r ($65 million) Coyote Vs. Acme ($59 million) Paw Patrol: The Dino Movie ($53 million) Tony ($15 million) Super Troopers 3 ($7 million) Compare those to the notable original films from the past month—I actually could have included more movies, but here are just thirteen, bringing us to an even twenty films—including.... The End of Oak Street ($54 million) Buddy ($26 million) Mutiny ($15 million) By Any Means ($15 million) The Dog Stars ($14 million) Runner ($14 million) One Night Only ($11 million) Hope ($8 million) Spa Weekend ($7 million) The Uprising ($6 million) Teenage Sex and Death at Camp Miasma ($6 million) Onslaught ($3 million) Eli Roth’s Ice Cream Man ($2.8 million) Here’s that in chart form: Five of the top six films in this time period were all based on IP. I made a big chart of films that grossed over $200 million at the box office before Spider-Man: Brand New Day and The Odyssey hit theaters. Let’s update that chart! By the way, if you want to see how I categorized each film—so another bar chart—here it is: I know that many of my fellow critics/pundits/analysts dislike films based on IP and how Hollywood is making so many of them. And I’m sympathetic to this point of view. As I’ve written many, many times before, you need a balance between existing franchises, new IP, and original films. And Hollywood clearly needs to make more films like Resident Evil (a well-made film from a visionary director) and fewer Practical Magic 2’s (which didn’t get critical or customer buzz). But at some point, critics and pundits need to contend with what audiences are telling them: Movie-goers aren’t showing up to original films. Audiences are speaking with their dollars, telling you they want more IP and franchises. You can try to convince studio heads to make fewer IP-based films and franchises, but the data and numbers aren’t there. Instead, critics need to work harder to convince audiences to show up for original films. Aim your ire/concern at the average person, not studio heads.2 Because they’re just making the films that audiences are telling them to make. WRONG: Original Horror Films Didn’t Break Out I’ll be honest, even though I wrote an article casting some skepticism on the horror genre in July, if you asked me to make a prediction, I would have predicted that, in August, a new, original horror film would have blown up. No, seriously, I just assumed that Obsession and Backrooms presaged a change in audience behavior. But none of the buzzy new original horror films from August—Teenage Sex and Death at Camp Miasma, Onslaught (not an action film in spite of the ads), The End of Oak Street, Eli Roth’s Ice Cream Man, or _Buddy—_broke out. To be clear, exactly one of those films (Buddy) had good “ROI”, but again—I try to be specific in my language—none were “popular” in any broad sense of the word. None of them will be “saving” movies theaters like Backrooms or _Obsession_helped save the summer. The new Insidious film and Resident Evil, both based on IP, were far and away the biggest horror films since July. (We’ll see if this changes in October/Halloween season.) RIGHT: Stay Skeptical about Crowdfunding... I’ve long been skeptical about crowd-investing platforms as one of Hollywood’s saviors, mainly because there’s so much hype/buzz. People need to stay more skeptical about more things, explaining both the potential upside but also the downsides. In particular, the media often hypes crowdfunding at the start and never checks in on the actual results after they’ve come in later. And August gave us our first update! _Ice Cream Man—_directed by Eli Roth—grossed $6 million off of a $5.5 million budget. This is a production of The Horror Section, which was one of the first “crowd investing” studios with 2,400 investors, which means that 2,400 investors probably lost money. They certainly aren’t getting as great of returns as if they had just invested their dollars in the stock market. Hopefully Stiletto (Tagline: “Someone’s Going to Make it Rain Blood!”) does better next month. WRONG: Another Data Goof Here’s another data error. When the first episode of House of the Dragon came out, HBO put out that it had 21.5 million viewers in the first three days, and I read that to mean in the US…but no, it was global. So my US-only datecdotes charts shouldn’t have included it. We never got US-only numbers for the first episode, but for the final episode, HBO put out that it had 11 million US viewers. (And that global dropped to 21 million viewers.) Here’s the updated chart (which I’ve since used in the Streaming Ratings Report): Still, this show is absolutely huge. RIGHT: Superhero Films Remain Very, Very Popular After Supergirl flopped, I read a few takes that “comic book movies are going the way of the Western”. Post-Spider-Man: Brand New Day, that take didn’t age well. To be fair, I have a very nuanced take on the superhero genre right now; it’s down right now, for a lot of reasons. But it’s not “dead”. Maybe _Spider-_Man is just a really popular character? I saw that take, and it’s a fair counter-argument. (But pundits arguing that superhero movies were dead should have mentioned this $1.5 billion counter-argument…) But is it just Spider-Man? The next Avengers film already has $50 million in pre-sales (and I was skeptical that that film would do well) and the Avengers: End Game re-release topped the box office two weekends ago (over three original films). And I wouldn’t bet against Batman or Superman. So maybe it’s just Spider-Man, Batman, Superman and the Avengers. Oh, and Deadpool, of course. And Black Panther. And Wolverine. And probably the X-Men. Plus a well-made Wonder Woman or the Hulk film could break out. But that’s it! It’s just those ten characters/teams. Oh, what’s that? Lanterns is also doing well on HBO? (See previous section…) To be fair, I’m actually pretty sympathetic to the argument that more popular characters—like Spider-Man and Batman—anchor more popular films. In fact, I made that exact argument three years ago when I first wrote about the “Marvel-cession”. In many ways, you can blame The Guardians of the Galaxy for fooling Marvel Studios (and the rest of us) into believing that any character could pop. It turns out, the list of iconic characters is probably smaller than most people think. But it’s probably too early to say that superhero films and comic book movies are dead unless “death” means a slight decline over a longtime. RIGHT: Who Killed Theaters? Old People I get frustrated whenever I see headlines or analysis about how young people are “returning” to theaters. As I’ve detailed(for years), young people have always powered the US box office, despite narratives about “kids these days” and their “phones”. Really, what’s changed post-2020/pandemic is that old people aren’t going to the movies nearly as much. This summer, I saw a movie (from an older director) in a theater near a retirement community, and multiple older people at the theater were talking about how this was their first time seeing a movie in years. I dislike personal anecdotes, so YouGov can fill in the data, best summarized by this headline: “Who killed movie theaters? Not the youths”. According to them, 64% of people aged 18-29 have seen a movie in the last year, but only 30% of 65-and-older. 20% of 18-29 have seen a movie in theaters in the last week and 42% in the last month. Here’s the polling data: Most concerning? Many Americans (17%) think theaters are a worse or much worse experience than watching films at home. Slight WRONG: Hadestown Opens Big A live theater capture of the Broadway musical, Hadestown, made $20 million at the US box office, which begs the question: was I wrong to be skeptical about musicals a few years ago? Yes and no. On the one hand, $20 million is a far cry from being “popular”, so yeah, the genre isn’t that popular overall and Hadestown is one of the more popular musicals from recent years (i.e. the “Taylor Swift Data Fallacy” in action). On the other, I doubt filming this cost all that much, and I don’t think that they spent much on marketing, so this is a good source of ancillary revenue. Smaller Updates WRONG: As I mentioned in a Streaming Ratings Report, I underestimated the budget for Enola Holmes 3. It probably cost more like $50 million, if not more. But... I’m not sure that it really matters? At sub-10 million hours, prices have to come down to make this work. WRONG: Netflix is giving Ink a 27-day in theaters! To quote the kids/YouTubers these days, let’s go! Now I might actually have a chance to see Danny Boyle’s latest in theaters. I’d complained about this in a “Coming Soon” section, but I was heartened to read that Netflix is giving multiple films longer theatrical windows this year. RIGHT: Netflix is sending 4-5 films per year to theaters. Netflix is slowly but surely sending more and more films to theaters, as I cautiously predicted earlier this year. For now, it’s just three big films and a number of awards contenders, but still, this is great news. And they’ll be releasing box office grosses! Just this week, Ted Sarandos confirmed that KPop Demon Hunters 2 will come to theaters (and my guess is it performs in the box office top ten at a minimum). WRONG: Angel has 3 million subscribers! How do I know this? Well, they told Deadline, who reported it. I marked this as “wrong”, since they’ve doubled their subscribers in one year but, you know, they don’t really have a hit film to speak of and they’re still losing money. WRONG: Furious was only renewed for one more season. I accidentally wrote “two more seasons” in my latest “Renewals, Cancellations, Un-Orders and Removals Update”. RIGHT: House of David is ending with its third season. In July, Prime Video renewed House of David for a third season, as I just wrote in my latest “Renewals and Cancellations” report. Well, now it’s ending after that third season. Why? As I’ve been writing, its viewership wasn’t great. I got feedback that this show didn’t cost very much, but it cost enough that its limited viewership didn’t save it. WRONG: Adults was a Hulu original! So I missed Adults when it first came out last year; I saw that it aired on FX and just assumed that it was a linear-first program. Turns out, it aired three episodes on FX, but binge-released the rest of its episodes the next day on Hulu. Huh. So I should have covered it last year! But I just wrote about it. 1 “When I was a kid in the 90s, if you wore a t-shirt to school that wasn’t too big and also wasn’t too small, but somehow didn’t quite fit, we’d say you were wearing an “extra-medium” shirt.” 2 As always, a huge exception is Disney, which barely makes anything original anymore.