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T-Mobile Arena turns 10 years old
Las Vegas' sports and entertainment hub prepares to host the NCAA Men's Frozen Four this week
Samsung follows Apple and turns your Galaxy S26 Ultra into a broadcast camera
Live sports might never look the same after this.
You can now search through reviews on the Google Play Store
If you're wondering about something specific, this is great. Google has just added a neat new little feature to the Google Play Store on Android, and it's...
Samsung is finally bringing the Galaxy S26's smartest call feature to older phones
You no longer need to deal with spam calls.
Google Pixel 10a disassembly nets it a very good repairability score
You can see the whole process in this video. Google launched the Pixel 10a in February and released it in early March, and today a video showing its...
Apple’s foldable iPhone is now a reality
The long-awaited foldable iPhone is now a reality and we can expect photos of working units soon.
Dangerous "NoVoice" malware found in over 50 Play Store apps that were installed 2.3 million times
Luckily, if you have an Android device that was updated after a certain date, you're okay.
📋 Pressure's on! Corinthians and Internacional named for BR clash
It’s Sunday (5) for Corinthians versus Internacional. A clash for the 10th round of the Brasileirão, with kickoff set for 7:30 p.m. (Brasília time).And the Neo Química Arena as the stage. Felip...
Android and iPhone users warned by FBI that certain apps are a security risk
The FBI alerted iOS and Android users what to watch for and what to do if they install an app considered to be a security risk.
iPhone Fold rumor suggests it will bring a 3D printed hinge
This is the same tech used on Oppo’s Find N6. A new report from China is confident that the upcoming iPhone Fold will feature a 3D printed hinge to help...
Ringling Bros. Barnum & Bailey makes grand return to CT visiting two arenas with brand-new acts
The legendary circus continues its 21st century makeover featuring 65 performers, from aerialists to acrobats to trick cyclists to people who dive through hoops.
LIVE! Watch ‘Wilder Vs. Chisora’ Official Video Stream
Two of the hardest hitting heavyweights in boxing will duke it out later tonight (Sat., April 4, 2026) LIVE on DAZN pay-per-view (PPV) from inside the O2 Arena in London, England, as former WBC heavyweight king Deontay Wilder meets British veteran Derek Chisora in the main event. Wilder, who made some outlandish comments earlier this […]
Album Review: 6WA by BigXthaPlug & 600 Entertainment
BigXthaPlug spent eight months in Nashville making a country-rap album that debuted at No. 7 on the Billboard 200, put “All the Way” with Bailey Zimmerman at No. 4 on the Hot 100, got him a Rolling Stone cover, and filled arenas with Jelly Roll. And then he came back to Dallas, rounded up four of his signees, and made a gangsta-rap record with N.W.A’s Straight Outta Compton on the cover. 6WA is the second group release from 600 Entertainment, named after the 600 block of Meadowridge Street in Ferris, Texas, where BigX and his people grew up. The whole thing is loaded with West Coast samples. From N.W.A.’s “8Ball,” Eazy-E’s “Real Muthaphuckkin G’s” and “Boyz-N-The-Hood,” Ice-T’s “6 in the Mornin’,” Snoop Dogg’s “Nuthin’ but a ‘G’ Thang” and more. BigX is staking his name on the lineup he built—Rosama, MurdaGang PB, Yung Hood, KevanGotBandz, KaineMusic—and claiming a lineage from 1,400 miles away while insisting Dallas is its own thing. A million dollars in cash, split and handed straight to his mother. That’s the first place BigX goes on “From the Bottom.” He’d probably still be in the streets if he didn’t have his son and daughter. He only started rapping to make life better for Carter. Couldn’t start his car back then, now people get starstruck at Starbucks, and he throws the whole field away in one sentence: “How you think we competin’? You on the same bag, I just made me some millions off country.” Goyard bags off a Nashville payday, and he wants you to know exactly how far he’s come from everybody else. “Safe to Say” does something similar but looser. It’s a straight Ice Cube “It Was a Good Day” flip, and BigX nails it. Wakes up, checks both phones, nobody’s locked up, kid accounts look good. Gets pulled over, only catches a warning. Pulls up on the squad to liquor, ladies, and haze. Rosama takes the second verse and matches him. Wakes up to his girl cleaning his cuticles, twins playing peekaboo, pays off his car, calls a cousin, sees the opps and they don’t trip. Lawyer calls, he beat his case. Rosama is the strongest voice in the 600 camp after BigX, and “Life of a Gangster” is why. Third person, riding low, blacked-out windows, snub-nose revolver. A character who chose sticking people up over selling dope. “Quick eraser like a number-two pencil.” He never breaks character, and his delivery drops lower and slower than anything he does on the group cuts, like he’s telling you something at a cookout that he probably shouldn’t. Then on “Long Live Fre$h” he’s a completely different rapper. “Short-bus diamonds, these bitches retarded,” wide-body Durango he can’t even park. That kind of range matters on a group record. MurdaGang PB’s best verse is on the title track. Feds at his door at 6 AM, cameras busted, flushing dope, ram truck putting everybody on the floor. Yung Hood on “The Hottest” just lays out four reasons to keep hustling. Who wants to be broke, women cost money, you need bail, and home has to be straight. It’s funnier and more honest than most rappers get when they’re trying to explain why they sell drugs. KevanGotBandz on “Ain’t Never Slowin’ Down” talks about his father getting caught on the dope while he’s sitting on $300K somewhere in the hills, which is a specific kind of guilt that doesn’t usually make it onto crew tapes. KaineMusic, the newest signee, takes the back half of “Who Dunnit” and introduces herself in third person—“Took flight just to show these hoes how to perform”—but it’s too short to know if she can hold a full song. The flex tracks fill the middle of the LP and mostly run together. “I Go” is Rosama and PB trading brands, guns, and food punchlines. Rosama’s “anemic, my iron tucked low in this shirt” is a slick gun bar, PB fires back with “.223 with a clip ‘bout as big as a toddler” and “I go Burger King, stay with that whopper.” Quick, funny sometimes, but it’s all shopping lists. “Dopeman” is a chant. “6ixer Party” brings Snoop Dogg, who does exactly what you’d expect Snoop Dogg to do. BigX contributes the night’s wildest overshare: “She say she brought a friend too, well, I’m tryna put sausage on her dental.” These songs move fast and don’t overstay, but three or four of them could trade verses and nobody would catch it. Midway through, The D.O.C. shows up for a spoken-word interlude. Tracy Curry. West Dallas native, former N.W.A affiliate, co-writer on a lot of the records getting sampled on this very album. He thanks BigX for the tribute and then gets direct: “This your time, this DFW time. You need to do it like we do it down here.” Leave bread crumbs so everybody behind you can eat. Keep God in your life. It’s fatherly and generous, and it does raise the question of whether 6WA follows that advice. The album borrows heavy. The cover art, the Eazy-E samples, “Amerikkka’s Most Wanted” opening with a direct “Boyz-N-The-Hood” lift, Yung Hood rapping “Flag on my left side, Crip until I die.” But the stuff that actually stays with you is Dallas. BigX talking about Pleasant Grove, Rosama calling himself a country boy, PB recounting a raid that could’ve been last Tuesday. The record smells most like itself when it smells like Ferris, Texas, and least like Compton. BigX on “The Hottest” says his father was the first person he knew who had chickens. Not the way rappers usually wave at the drug trade. He means his actual father, his actual family. On “600 Degrees,” Rosama compares his chopper’s stutter to a speech disorder, PB claims he still has the block on his back even after leaving the city. BigX closes that one saying he used to spin and smack, and now the plaques are platinum. Thirty-two minutes was right for this. Nobody overstays, Tony Coles and Rance and Charley Cooks keep the production punchy, and BigX gives his signees real room instead of crowding every song. 6WA doesn’t reinvent anything. Five rappers, good beats, short clock. Most of what they say you’ve heard before. Some of it—the million to his mother, the cuticles and peekaboo, the four reasons to hustle—you won’t forget. Solid (★★★½☆) Favorite Track(s): “Safe to Say,” “From the Bottom,” “The Hottest” Subscribe
Bayer Leverkusen vs Wolfsburg: Team news and predicted line-up
Relegation-threatened Wolfsburg travel to the BayArena to face top-four candidates Bayer Leverkusen. Leverkusen sit comfortably in sixth place, having an eight-point gap between them and seventh-plac...
Arizona Diamondbacks Gameday Thread, #8: 4/3 vs. Braves
Today’s Lineups BRAVES DIAMONDBACKS Ronald Acuna – RF Ketel Marte – 2B Drake Baldwin – DH Corbin Carroll – RF Ozzie Albies – 2B Geraldo Perdomo – SS Matt Olson – 1B Gabriel Moreno – DH Austin Riley – 3B Nolan Arenado – 3B Eli White – LF Alek Thomas – CF Mauricio Dubon – […]
Gemma 4 and what makes an open model succeed
Having written a lot of model release blog posts, there’s something much harder about reviewing open models when they drop relative to closed models, especially in 2026. In recent years, there were so few open models, so when Llama 3 was released most people were still doing research on Llama 2 and super happy to get an update. When Qwen 3 was released, the Llama 4 fiasco had just gone down, and a whole research community was emerging to study RL on Qwen 2.5 — it was a no brainer to upgrade. Today, when an open model releases, it’s competing with Qwen 3.5, Kimi K2.5, GLM 5, MiniMax M2.5, GPT-OSS, Arcee Large, Nemotron 3, Olmo 3, and others. The space is populated, but still feels full of hidden opportunity. The potential of open models feels like a dark matter, a potential we know is huge, but few clear recipes and examples for how to unlock it are out there. Agentic AI, OpenClaw, and everything brewing in that space is going to spur mass experimentation in open models to complement the likes of Claude and Codex, not replace them. Especially with open models, the benchmarks at release are an extremely incomplete story. In some ways this is exciting, as new open models have a much higher variance and ability to surprise, but it also points at some structural reasons that make building businesses and great AI experiences around open models harder than the closed alternatives. When a new Claude Opus or GPT drops, spending a few hours with them in my agentic workflows is genuinely a good vibe test. For open models, putting them through this test is a category error. Something else to be said about open models in the era of agents is that they get out of the debate of integration, harnesses, and tools and let us see close to the ground on what exactly is the ability of just a model. Of course, we can’t test some things like search abilities without some tool, but being able to measure exactly the pace of progress of the model alone is a welcome simplification to a systematically opaque AI space. Share The list of factors I’d use to assess a new open-weight model I’m considering investing in includes: Model performance (and size) — how this model performs on benchmarks I care about and how it compares to other models of a similar size. Country of origin — some businesses care deeply about provenance, and if a model was built in China or not. Model license — if a model needs legal approval for use, uptake will be slower at mid-sized and large companies. Tooling at release — many models release with half-broken, or at least substantially slower, implementations in popular software like vLLM, Transformers, SGLANG, etc due to pushing the envelope of architectures or tools. Model fine-tunability — how easy or hard it is to modify the given model to your use-case when you actually try and use it. The core problem is that some of these are immediately available at release, e.g. general performance, license, origin, etc. but others such as tooling take day(s) to week(s) to stabilize, and others are open research questions — with no group systematically monitoring fine-tunability. In the early era of open models, the days of Llama 2 or 3 and Qwen pre v3.5, the architectures were fairly simple and the models tended to work out of the box. Some of this was due to the extremely hard work of the Llama, Qwen, Mistral, etc. developer teams. Some is due to the new models being genuinely harder to work with. When it comes to something like Qwen 3.5 or Nemotron 3, with hybrid models (either gated delta net or mamba layers), the tooling is very rough at release. Things you would expect to “just work” often don’t. I’ve been following this area closely since we released Olmo Hybrid with a similar architecture, and Qwen 3.5 is just starting to work well in the various open-source tools that need to all play nice together for RL research. That’s 1.5 months after the release date! This is just to start really investing more into understanding the behavior of the models. Of course, others started working on these models sooner by investing more engineering resources or relying on partially closed software. The fully open and distributed ecosystem takes a long time to get going on some new models. All of this is lead-in for the most important question for open models — how easy is it to adapt to specific use-cases? This is a different problem for different model sizes. Large MoE open-weight models may be used by entities like Cursor who need complex capabilities in their domain, e.g. Composer 2 trained on Kimi K2.5. Other applications can be built on much smaller models, such as Chroma’s Context-1 model for agentic search, built on GPT-OSS 20B. The question of “which models are fine-tunable” is largely background knowledge known by engineers across the industry. There should be a thriving research area here to support the open ecosystem model. The first step is to understand characteristics of different base and post-trained models to understand what they look like. The second step is to tune pretraining recipes for open models so they’re more flexible. Interconnects AI is a reader-supported publication. Consider becoming a subscriber. Subscribe For The ATOM Project and other Interconnects endeavors, we’ve put in substantial effort to measuring adoption trends in the open ecosystem. Everything takes a long time to unfold after a model is first publicly available — and adaptability is why. What we know for sure now, when Qwen has been going from strength to strength with its releases, is that technical staff across the industry has gotten comfortable working with Qwen models. Countless research methods and datasets were made to work with Qwen. It’ll take patience for any other model family to get to this point — a patience I’m not sure many open model builders have. This takes us to Gemma 4, Google’s latest open models. Gemma 3 was released more than a year ago, in March of 2025, and is a bit underrated. Gemma 4 comes in 4 sizes for now, with a bigger, MoE model of over 100B total parameters rumored but not released yet. The models we have today come in sizes of ~5B dense, 8B dense, 26B total 4B active MoE, and 31B dense. I’m most excited that they’re finally adopting a standard Apache 2.0 open source license. This’ll massively boost adoption. The standard of better licenses for strong open-weight LLMs was set by mostly Chinese open model labs in the last 1-2 years, and now U.S. companies are following suit. I will personally be so happy if the horrible Llama licenses and Gemma terms of service were an ~18-month transient dynamic of the industry being nervous about releasing strong open models. The Gemma 4 scores look very solid, the small models have incredible benchmark scores (especially in general domains like LMArena) and the 31B model rivals the recent Qwen 3.5 27B, which is the leading member of that class. The ~30B size range is an important one, as it’s accessible both to researchers and to enterprises looking to deploy the model in real use-cases. Where the 7B model scale is the default for tinkering and research, a 30B model is the default for seeing if an open model can unlock substantial value in your specific workflow — a good mix of intelligence, low price, tractability for downstream training, etc. This takes us back to the above adoption criteria I mentioned for open models and the bigger question — do I think Gemma 4 will be an overwhelming success? Previous Gemma models have been plagued by tooling issues and poorer performance when being finetuned. Gemma 4’s success is going to be entirely determined by ease of use, to a point where a 5-10% swing on benchmarks wouldn’t matter at all. It’s strong enough, small enough, with the right license, and from the U.S., so many companies are going to slot it in. I’m cautiously optimistic that Gemma 4 is going to work better here. Winds are shifting for open models built in America. We saw GPT-OSS go through a bumpy launch to become an overwhelming success. There’s a collective energy around the likes of Reflection, Arcee, Nemotron, Gemma, Olmo, and peers that show substantial demand for building new stacks around open models. There’s capital to be spent on AI stacks across the economy by those who want more ownership of everything, including the model. After launching The ATOM Project 240 days ago, the conversation is shifting into the next stage. Summer of 2025 was a crisis moment where the U.S. AI scene realized it can’t wait and figure out open models after building AGI. The two markets will capture different areas and proceed in parallel. Now that more companies in the U.S. are releasing strong models, we need to improve the ecosystem so that these models are easy to use, understand, and build value around. It’s the hard work to build another inflection point in these adoption plots I’ve been updating consistently, but that’s the work to be done. Join me in it. More data coming soon! Here’s a sneak peek:
The Oppo Find X9 Ultra shows itself in real life and already overtakes the Vivo X300 Ultra in one way
How do you like them 7,000 mAh apples?!
AirPods Max 2 first deliveries arrive on schedule
Apple's supply chain is seemingly in order. A little over two weeks after their announcement and one week after they went on pre-order, Apple’s AirPods Max...
T-Mobile is about to test the limits of customer loyalty
The days of free lines with discounted devices at T-Mobile are over.
Motorola Razr 70's colors leak
It's expected soon alongside the Razr 70 Ultra. The Motorola Razr 70's specs got outed by its TENAA certification in China earlier this month, and today a...
UEFA Women’s Champions League Preview: FC Bayern vs. Manchester United
FC Bayern Munich look to finish the job at the Allianz Arena as they welcome UEFA Women’s Champions League debutants Manchester United. The Bavarians won the first leg of the quarter-final tie 3-2 a...
4.1.26 Patch Notes
A completely normal patch with entirely reasonable updates to Hearthstone, Arena, and more. Wink.
SBI eyes Tokyo ‘Sphere’ arena in new entertainment push
The Tokyo-based financial group is considering the Odaiba waterfront district as a potential site for the project.
Google may put another annoying limitation on Pixel 10 users with an upcoming update
Tinkering with your Pixel 10 could become more difficult with a Google software update.
Fighting Hawks Sports Partnerships to Launch Uniform Branding RFI on March 31
GRAND FORKS, N.D. – Fighting Hawks Sports Partnerships (FHSP), the sponsorship arm for University of North Dakota Athletics and the Ralph Engelstad Arena, will distribute a Request for Information (RFI) beginning Tuesday, March 31, as it explores potential uniform and apparel branding partnerships across UND Athletics programs.
Samsung's new app temporarily cures motion sickness through earbuds
You can use the Galaxy Buds4 Pro, or any other pair. Samsung has launched a new Android app that can work with its Galaxy Buds4 Pro to temporarily rid you...
More leaked images show the biggest iPhone 18 design change in greater details
Another iPhone 18 leak confirms Apple’s biggest design change this year.
Benson Boone announces another Seattle show with Wanted Man Tour
The Monroe-raised pop star is set to headline Climate Pledge Arena for the second time.
Ayaneo discontinues Snapdragon 8 Elite based Pocket FIT console due to rising costs
The Pocket FIT 8Elite was delayed for a few months and it finally started shipping - but this will likely be the last production batch due to high memory costs.
UNC halts talks on future of basketball arena during coaching search
The university has been considering whether to renovate the Smith Center or build a new arena, possibly off the main campus.
2026 Final Four TV schedule, announcers: Where to watch NCAA Tournament, tip times for March Madness
The complete television and streaming schedule for how to watch March Madness 2026 through the Final Four
Motorola reveals when pre-orders will start for the Razr Fold in one country
A tweet from Motorola makes it clear when buyers can start to reserve their Razr Fold in this one country.
Check out all 9 UFC Seattle finishes
UFC Fight Night: Adesanya vs. Pyfer took place on Saturday at Climate Pledge Arena. The 13-bout fight card featured nine finishes. The event was headlined by a middleweight match between former two-time titleholder Israel Adesanya and No. 14 ranked Joe Pyfer. Check out highlights of ...
Kings suffocate in 6-2 loss against Utah
Anze Kopitar and Adrian Kempe's goals wouldn't be enough in the LA Kings 6-2 loss to the Utah Mammoth Saturday night at Crypto.com Arena. The Kings have now lost five of their last six games and only have nine games remaining in the regular season. LA remains in the third place Wild Card spot at 29-26-18.
UFC Seattle bonuses: Top of the card banked bonus checks
Following Saturday's UFC Seattle event at Climate Pledge Arena, the fight promotion announced the recipients of the performance-based bonuses. The 13-bout fight card featured 9 finishes, including finishes in every main card match. Two "Performance of the Night" bonuses were awarded and "Fight of ...
Apple is absolutely on the right path with the boring iPhone 18 Pro design
A recent survey reveals that most people don’t think the iPhone 18 Pro must come with a redesign.
LIVE! Watch UFC Seattle Post-Fight Presser Here
With UFC Seattle officially in the books after a night (Sat., Mar. 28, 2026) of violent action LIVE on Paramount+ from inside the Climate Pledge Arena in Seattle, Washington, fight fans can check out the post-fight press conference video above for all the best reaction and official bonus winners. On an evening that featured a main event […]
UFC Seattle Start Time, Full Fight Card Details
Ultimate Fighting Championship (UFC) is back in Seattle, Washington later TONIGHT (Sat., March 28, 2026) to stage UFC Seattle from inside Climate Pledge Arena in Seattle, Washington. The event — which streams live on Paramount+ — will be headlined by a Middleweight fight that will see former division king, Israel Adesanya, face rising contender Joe […]
You're not alone: Most users are disappointed with the Galaxy S26 Ultra – here's what Samsung could ...
More was expected from the S26 Ultra.
From The Magic Faraway Tree to 5 Seconds of Summer: your complete entertainment guide to the week ahead
Enid Blyton’s classic kids’ fantasy novel gets the big-screen treatment, while the Aussie boyband hit the UK’s arenas
Lakers’ PA announcer Lawrence Tanter misses game because of ‘health matter’
When the Lakers hosted the Nets on Friday, there was an iconic deep voice missing inside of Crypto.com Arena. Longtime franchise public address announcer Lawrence Tanter wasn’t in attendance for...
Live: UFC Seattle early weigh ins results
Ultimate Fighting Championship (UFC) is just over 24 hours away from the upcoming UFC Seattle mixed martial arts (MMA) event, booked for tomorrow night (Sat., March 28, 2026) on Paramount+ from inside Climate Pledge Arena in Seattle, Washington. UFC Seattle will be headlined by the middleweight main event between former champion Israel Adesanya and 185-pound […]
The Galaxy S26 is a lazy product, but it is still the best at this one thing
Stripped of upgrades, the Galaxy S26 is still unmatched in one very specific area.
Nacogdoches Pro Rodeo kicks off with trick riding, family entertainment
The annual Nacogdoches Pro Rodeo kicked off Friday night at the Nacogdoches Civic and Expo Center, bringing professional riders from across the country along with family entertainment and arena performances.
Businesses around Climate Pledge Arena abuzz with news of potential SuperSonics return
Local restaurants and bars near Climate Pledge Arena are feeling real excitement as the news of the NBA Board of Governors approved a vote to explore expansion
A Week Inside Pro Sports
From Las Vegas arenas to Los Angeles broadcast studios, students go behind the scenes of the sports industry.
Dallas Mavericks beef up staff as arena plans progress
Mavericks CEO Rick Welts has said the team prefers to have an arena and entertainment district site selected by July 1.
Monumental Sports & Entertainment Unveils The Blueprint Studios At Capital One Arena
As part of the ongoing Capital One Arena transformation, Monumental Sports & Entertainment (MSE) unveiled renderings for The Blueprint Studios, a new
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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The leaked iPhone Fold renders show a big design mistake
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UFC 326 Post-Fight Press Conference
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