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U.S. Department of Health and Human Services (HHS) Recommends Science-Based Thresholds to Target Dangerous Enhanced Kratom Products
Kratom products credit: CDPH DEA takes action based on updated recommendation from HHS October 11, 2026 - WASHINGTON - On Friday, the U.S. Department of Health and Human Services relesed the following: The U.S. Department of Health and Human Services (HHS) provided a new recommendation to the Drug Enforcement Administration (DEA) that establishes science-based thresholds for 7-hydroxymitragynine (7-OH) and mitragynine pseudoindoxyl (MGPI), potent opioid compounds associated with products marketed as kratom. The Department of Justice today announced that DEA issued new Notices of Intent reflecting HHS’ updated scientific analysis and recommendations, including a new Notice of Intent for 7-OH and MGPI incorporating HHS’ recommended concentration and ratio thresholds. Following a review of available scientific data and comments, HHS Assistant Secretary for Health Admiral Brian Christine, M.D., recommended that DEA use concentration or ratio-based thresholds to determine which products containing 7-OH and MGPI are subject to Schedule I control for purposes of temporary scheduling of these substances under the Controlled Substances Act. The recommendation is designed to target concentrated or chemically altered products while distinguishing them from natural botanical kratom products, which may contain trace amounts of 7-OH and MGPI. “We are drawing a clear line between natural kratom and dangerous, enhanced opioid products,” said HHS Secretary Robert F. Kennedy, Jr. “We listened to the public, followed the science, and developed a clear recommended threshold for temporary scheduling that targets concentrated 7-OH and MGPI without sweeping natural botanical kratom into Schedule I. The Trump Administration will continue taking decisive action against dangerous products that fuel addiction while making sure our policies are grounded in rigorous science.” Under the recommendation, 7-OH and MGPI would be controlled in Schedule I for purposes of temporary scheduling when either substance alone, or their combined amount when both are present: Exceeds 1 milligram per gram in solid powders, encapsulated material, or other solid forms, or exceeds 1 milligram per milliliter in liquid preparations; or When the mass of mitragynine present divided by the mass of 7-OH, or MGPI, or the combined amount of 7-OH and MGPI if both present, is less than 100. The ratio-based approach reflects the alkaloid composition of natural kratom products and provides a way to identify products intentionally enhanced or concentrated with 7-OH or MGPI. Available scientific data indicate that 7-OH occurs naturally in botanical kratom at relatively low or trace levels, while some evidence reviewed by FDA suggests MGPI may also occur at trace levels in some natural or kratom-derived products. FDA's scientific review found that 7-OH is substantially more potent than morphine in preclinical studies, with available data indicating approximately two to nine times greater potency depending on the study. FDA also identified evidence supporting a meaningful risk of opioid-like physical dependence and withdrawal from MGPI. “Our recommendation gives DEA a scientifically supportable framework to distinguish natural botanical kratom from products that have been concentrated or manipulated to deliver dangerous levels of potent opioid compounds,” said Assistant Secretary for Health Admiral Brian Christine, M.D. “This approach allows us to focus on the products that pose the greatest threat to public health.” In July 2025, following an FDA scientific and medical evaluation, HHS recommended that 7-OH above a specified threshold be placed in Schedule I of the Controlled Substances Act. In July 2026, DEA announced its intent to temporarily schedule 7-OH above a specified threshold, and HHS simultaneously sought public comment on the proposed threshold. DEA subsequently temporarily placed MGPI and two synthetic 7-OH derivatives, MGM-15 and MGM-16, in Schedule I. Since then, questions have emerged about how scheduling could affect natural botanical kratom products potentially containing trace amounts of MGPI. The new HHS recommendation responds to those concerns by providing DEA with a more precise threshold based on both the concentration of 7-OH and MGPI and their relationship to mitragynine, the predominant alkaloid in kratom. HHS and FDA will continue working with DEA to protect Americans from dangerous concentrated and synthetic opioid products while ensuring federal policy is grounded in the best available science. Source: HHS
Sweating the details: Sauna's potential health benefits draw scientists' interest
A group of international researchers is pushing to rigorously study the potential health benefits of sauna and other heat therapies. They hope to bring scientific legitimacy to the age-old practices.
U.S. Health Secretary Kennedy's plan to study vaccine injuries comes under fire from Maine physicians
Dr. Laura Blaisdell says the U.S. already has systems that monitor and track vaccine safety. She said Kennedy should work with medical experts and pediatricians to restore, not dismantle public trust.
Sweating the details: Sauna's potential health benefits draw scientists' interest
A group of international researchers is pushing to rigorously study the potential health benefits of sauna and other heat therapies. They hope to bring scientific legitimacy to the age-old practices.
How do you teach children to handle money?
Dear Liz: My daughter (51) blames me (74) almost daily for her financial problems.
With Senate majority up for grabs, candidates fight for 'kingmaker' voters
Eight Senate races are considered the most competitive, nearly all in states with significant swaths of people unaffiliated with either major party.
How the GOP weaponized trans issues and left Democrats searching for a strategy
For the second election cycle in a row, the rights of transgender people have taken center stage politically, despite their accounting for only about 1% of the U.S. population and many voters identifying other issues as far more important.
Backlash to Trump, RFK Jr. has scientists seeking office
Anti-vaxxers and attacks on the nation's public health system have spurred hundreds of doctors and scientists to seek office. In Sacramento, congressional hopeful Richard Pan is part of that wave.
Heat Your Garage During Cold Months With A Wi-Fi Enabled Solution From Home Depot
The HEAT STORM Ceiling Mounted Hardwired 240-Volt Garage Heater comes with Wi-Fi controls that let you customize your heating remotely.
Colts Open Roster Spot, Place Starter On IR
The Indianapolis Colts opened a roster spot by placing a defensive starter on the Injured Reserve list.
Supreme Court recusals in spotlight as Alito drops from oil case
Justice Samuel Alito’s decision not to take part in a major climate change case because of his wife’s stock holdings is putting renewed focus on the U.S. Supreme Court’s recusal
In one of the country's most competitive districts, a Democrat tries to keep her seat
In a highly competitive Washington congressional race, the incumbent Democrat has angered part of her party base and the Trump-backed Republican challenger faces backlash against the party in power.
A 100-kg green anaconda can almost vanish in the Amazon; scientists found giant snakes hiding under logs, leaf matter, vegetation, and riverbanks
Green anacondas can remain difficult to spot in the western Amazon, even when they weigh 100 kg. A study of the snakes in Peru found that they were usually visible only when basking.
Como vs AS Roma – Match preview and team news
AS Roma travels away from home as they face Como in their next Serie A encounter on Sunday as they look to take the top spot back from Inter Milan.Como vs AS Roma – Match preview and team newsDate:...
Connections: Sports Edition today: Hints and answers for Oct. 11, 2026, puzzle No. 748
Welcome to Connections: Sports Edition Coach — a spot to gather clues and discuss (and share) scores.
Where did the Vikings land in CBS Sports' Week 5 power rankings?
The Vikings' offense may be struggling, but they earned a high spot on CBS Sports' Week 5 Power Rankings.
'A little puppy love': Meridian event highlights dogs' role in mental health
Organizers said events like PAWS for Mental Wellness help showcase the many ways animals can support people, whether through therapy visits, service dog training or simply companionship.
Clover Health (CLOV) Stock Looks Reasonable Despite New 5 Star Ratings
Clover Health Investments has seen sharp swings in its share price in recent years, and the stock closed at US$4.79 most recently. With the business in the spotlight after new Medicare plan ratings, the question for investors is whether that price can be explained by its sales. The stock has delivered a very large 3 year return of about 365.0%, which puts a lot of weight on whether current revenue levels and future top line potential can support today’s valuation. Clover Health’s Medicare...
Community members learn about marine science at Cal Poly Pier Open House
On Saturday, October 10, visitors got a close look at marine science during Cal Poly's Pier open house in Avila Beach. Guests explored touch tanks filled with live marine creatures.
Nicolas Cage says he won't work with Amazon again over AI dispute
Nicolas Cage, who recently starred in "Spider-Noir," said he won't work with Amazon again after a disagreement over an AI waiver.
Querétaro saw off Atlante and maintained their excellent form
Club Querétaro have gone from being a surprise package to a dominant force in the tournament. Against Atlante, the Gallos Blancos once again demonstrated their tactical solidity, beating the Potros d...
Trust in science falls as COVID-era confidence fades, global survey finds
The retreat has potentially far-reaching consequences for public health as vaccination rates decline and preventable diseases resurge.
AI is among 17 potentially ‘catastrophic threats’ that researchers say require targeted action
More than a dozen “interconnected catastrophic threats” pose significant risk to global health and wellbeing through the remainder of the 21st century, researchers say – including the potential for extinction. But targeted action from world leaders can help avoid worst-case scenarios.
Global Experts Identify 17 “Catastrophic” Threats To Human Health This Century – Including 2 With “Extinction Potential”
The commission outlines a 75-year outlook for the threats, taking us the year 2100.
Erie County Department of Health reports potential diphtheria exposure in West Seneca schools
Erie County Department of Health reports potential diphtheria exposure in West Seneca schools
Two Bills Out, Three Questionable Against Rams On Monday Night
Buffalo faces a short-handed roster in Los Angeles as injuries sideline Ed Oliver and Joshua Palmer, forcing rookie Skyler Bell into the spotlight for a high-stakes showdown.
KCMO market brings Black-owned businesses, artists and community together on east side
Black-owned businesses, artists and organizations came together Saturday for ECOSYSTEM, a free community market on Kansas City’s east side.
Pink Lotus Project health fair brings free screenings and breast cancer awareness to Omaha community
The Pink Lotus Project hosted a health fair in Omaha with free blood pressure and glucose screenings, family fun, and breast cancer awareness.
Starbucks lawsuit puts sugary drinks in spotlight as doctor warns of health risks
Dr. Michael Aziz, an attending physician at Lenox Hill Hospital, discusses the sugar content of specialty coffee beverages amid litigation involving Starbucks, with estimates reflecting specific sizes and customizations.
Metro Health’s Baby Buggy Walk and Health Expo spotlights infant mortality
Families gathered Saturday, Oct. 10, 2026, at the Ramon V. Quintero Community Center for Metro Health’s 13th Annual Baby Buggy Walk in the Park and Health Expo, a community event aimed at raising awareness about infant
Crews begin clearing 169 trees at DC golf course Trump plans to convert to championship course
The East Potomac Golf Course is home to one of several Trump administration renovation projects wrapped up in litigation brought by preservationists.
Erie County Department of Health reports potential diphtheria exposure in West Seneca schools
BUFFALO, N.Y. (WIVB) — The Erie County Department of Health has confirmed a travel-related case of bacterial illness diphtheria, with schools in the West Seneca Central School District being identified as potential exposure sites. According to the district, notifications have been sent to families at Clinton Primary, Northwood Elementary, Winchester-Potters Elementary & East Middle School. […]
Justin Timberlake, Jessica Biel's son Silas makes acting debut in 'Matchbox'
Justin Timberlake and Jessica Biel's son is ready for his time in the spotlight Silas Randall Timberlake, the 11-year-old son of the "Mirrors" singer, 45, and the "Illusionist" actress, 44,
Elevance Health (ELV) Stock May Be Undervalued Despite 2027 Medicare Advantage Plans
Elevance Health has delivered a solid share price run recently, and that move puts a spotlight on a simple question for investors who care about fundamentals. Is the current valuation of the stock properly anchored to the earnings the business is generating today? Over the past year, Elevance Health has returned 19.2%, which puts fresh pressure on the question of whether the earnings profile can carry the current share price. The planned 2027 Medicare Advantage offerings aim to simplify...
Marvin Harrison Jr. may be on move soon
Cardinals WR Marvin Harrison Jr. to be held out of Week 5 because of potential trade
Time capsule: As woodstove season approaches, elucidating the differences in hardwood and softwood
From density to molecular structure, potential firewood offers much to consider.
Antimatter is leaking out of our Galaxy into intergalactic space, say astronomers | BBC Sky at Night Magazine
Is antimatter leaking out of our Galaxy? Gamma-ray hotspots suggest the Milky Way is making more antimatter than we thought.
Survey results: Fans split on the Giants’ playoff potential
Giants fans don’t think their team can win the division, but give them better odds at being a Wildcard.
NBA insider reveals potential Warriors' Kristaps Porzingis return timeline for unknown health issue
Kristaps Porzingis has not been to training camp after suffering an undsiclosed health issue. An NBA insider may know when the veteran center will come back.
Jim Cramer Breaks Down the Complicated Story Behind CVS Health’s (CVS) Decline
During the October 6 episode of Mad Money, Jim Cramer examined whether CVS Health Corporation’s (NYSE:CVS) turnaround still has room to run after the stock’s sharp retreat from its summer highs. CVS ranked ninth among 10 stocks screened for a potential bear market. The criteria behind its inclusion offer another way to assess the turnaround […]
Rare ‘pumpkin spice’ baby sea turtle spotted in Florida
‘This little one, surprisingly, had an earthy tone of autumn.’
New restaurant and hotel arrive in the Redding area
This week in the Buzz: Two friends are opening a new eatery in an old pizza spot. An indoor cycling studio expands, and a new hotel opens in Redding.
Bryce Young Jumps 12 Spots In NFL QB Rankings
Bryce Young leaps to No. 9 in NFL QB rankings after a dominant win over Detroit. See the stats that changed the debate on his career.
MRN BUSINESS SPOTLIGHT: Dr. Christian Zwick, QMG
It’s Breast Cancer Awareness month and MRN’s Crissie Caccamo talks to Dr. Christian Zwick of Quincy Medical Group talks about breast health and regular checkups. Bank of Springfield brings you Business Spotlight.
Raiders Urged to Make Trade to Improve 1 Key Position
The Las Vegas Raiders have emerged as a potential candidate to pursue a wide receiver before the NFL trade deadline, but their early-season success may not change the team’s cautious approach. Despite opening the campaign with a 3-1 record, the franchise must decide whether adding an established pass catcher is worth sacrificing valuable draft capital. […] The post Raiders Urged to Make Trade to Improve 1 Key Position appeared first on Gridiron Heroics.
Turkey’s Deepening Somalia Partnership Has Political Limits
Somalia May Rely on Turkish Security Assistance but It Will Not Rubberstamp Turkish Foreign Policy
Ongoing lawsuits allege GLP-1s can cause serious harm. But we don't know how often
Scant data about serious adverse effects makes it harder to answer scientific and legal questions about how often the drugs might cause serious harm like blindness or pancreatitis.
Letters: Chargers have a problem. Is it Justin Herbert?
Readers of the Los Angeles Times Sports section give their thoughts on the winless Chargers, USC and Lincoln Riley, the Dodgers and more.
Juventus and Roma are interested in new Italy star
Issa Doumbia has emerged as a potential transfer target for Juventus after receiving his first call-up to the Italian national team under Roberto Mancini during the September and October international...
China unveils smart robot designed to help farmers breed better strains of wheat
The prototype device was designed to use a ‘vast amount of breeder experience’ when assessing crops for their breeding potential.
Week 6 College Football Predictions: Stuckey’s 4 NCAAF Noon Spots
Read for college football picks and predictions, including Stuckey's four NCAAF noon spots for October 10.
Sarasota County commissioner’s husband paid $42K by lobbyist for developers
The financial relationship between Tallahassee lobbyist and Sarasota County Commissioner raises concerns about potential conflicts of interest under Florida ethics law.
Amazon Small Business Event: Empowering the Next Generation and Scaling Service-Based Entrepreneurs
Join Hera Hub and Amazon for a hands-on workshop designed to help aspiring entrepreneurs and established service-based business owners bring new products to life. Amazon experts and small business owners will provide practical guidance, useful tools, and actionable next steps to launch a product and build a business with Amazon. This event is free but space is limited to 60 participants and will fill up. The event includes a light breakfast and lunch. Participants will choose from two specialized tracks based on their goals and stage of business. TRACK 1: NEXT GENERATION From Product Idea to Online Store Designed for aspiring young entrepreneurs, from junior high students through college and beyond, who have a product idea or want to explore the world of e-commerce. Amazon small business owners and Amazon experts will review topics such as: • How to develop and refine a product idea • How to set up and sell products on Amazon • What to consider when pricing, marketing, and fulfilling orders • Practical next steps for moving from idea to launch Whether participants already have a product in mind or are simply curious about entrepreneurship, this track will help them see what is possible and give them a roadmap to get started. TRACK 2: SERVICE EXPANSION Turn Your Expertise Into a Product Designed for consultants, coaches, speakers, creatives, and other service-based entrepreneurs who want to expand beyond trading time for money. Participants will explore how to transform their knowledge and expertise into tangible products such as: • Books and workbooks • Journals and planners • Card decks • Educational tools and resources Amazon small business owners will share how they identified viable product opportunities and created a product that can generate revenue beyond their one-on-one services. An Amazon expert will also review self-publishing and other ways to build a business with Amazon. By the end of the workshop, participants will leave with greater clarity, practical guidance, and a tangible next step toward launching or expanding their product-based business. The event includes a light breakfast and lunch. This event is free but space is limited to 60 participants and will fill up.
These lawmakers want to head off a potential post-election crisis
A bipartisan effort is underway in Congress to avert a constitutional crisis, where Republicans don't seat Democrats, if they win the chamber.
Friedkin place focus on Roma amid Everton sale
The Friedkin family has put Everton, acquired in 2024 through its holding company, up for sale. According to Il Messaggero, this decision is linked both to economic reasons and to the potential diffic...
Trump awards science medal to Elon Musk, Jensen Huang
US President Donald Trump will award the National Medal of Science to Nvidia CEO Jensen Huang and several other tech leaders, with major figures from the industry set to gather again on October 8, local time. The honors highlight Trump's push to spotlight technology executives as his administration emphasizes US innovation leadership.
Connections: Sports Edition today: Hints and answers for Oct. 10, 2026, puzzle No. 747
Welcome to Connections: Sports Edition Coach — a spot to gather clues and discuss (and share) scores.
Detroit Pistons See Potential With Ausar Thompson At PG
With one preseason game in the books, the Detroit Pistons already have an exciting wrinkle to explore with Ausar Thompson logging point guard minutes
Man critically wounded in shooting at Humboldt Park business
The 31-year-old man was approached by someone he did not know and shot in the chest at 7:20 p.m. Friday, police said.
Hotel executive checks in on the blows to Hawaiʻi's tourist business
Jerry Gibson, President of the Hawaiʻi Hotel Alliance, discusses rising travel costs and troubling tourism numbers.
MLB Insider Links Guardians' Steven Kwan To Padres
A.J. Preller could pursue a blockbuster trade for Cleveland’s Gold Glove outfielder, potentially shifting Fernando Tatis Jr. in the lineup to create a terrifying new offensive core.
Panthers Named Landing Spot For Intriguing Eagles CB
The Carolina Panthers need to address some issues on defense this season.
New Business: Mac Daddies to take over Derry spot; Dube Dogs...
Mac Daddies will replace the Hare of the Dawg in downtown Derry in early November, while Dube Dogs has reopened in Manchester’s Millyard after a two-year break.
Group uses Governor Pillen contract controversy to launch business grant program
As early voting gets underway in Nebraska, a government contract that has dogged Gov. Jim Pillen's administration for months is once again drawing attention in the governor's race.
Wladimir Klitschko granted temporary guardianship of Hayden Panettiere estate
Wladimir Klitschko appeared in virtual court on Thursday alongside 11-year-old daughter Kaya, who he shares alongside Panettiere. Kaya is the sole heir of the “Heroes” star’s estate, following the death of the actor Aug. 16.
Nets’ Wolf, Traoré Taking Sophomore Leaps in Preseason
Explosive driving and elite playmaking from Brooklyn's rising sophomores signal a potential bench revolution, transforming last season's developmental growing pains into a formidable second-unit strength.
Adéla brings 'Nicole Kidman' and Chappell Roan to the Fonda Theatre
The 22-year-old pop singer flamed out on a YouTube competition series. Now she's one of the year's viral breakouts.
Barry Manilow returns to the stage after six-week hiatus
"I'm back!": Barry Manilow returned to the Las Vegas stage after six weeks away, a summer break while he is navigating his lung cancer recovery.
Trump Says He Will Import Russian Diesel Fuel Amid High Prices
President Trump said Russia had agreed to ship potentially millions of tons of diesel fuel in the coming months. But Russia has an ongoing ban on exporting diesel.
Sports Equipment Playing Sports
Ever feel embarrassed when you don’t know how to do something new? Instead of taking risks or putting others in harm’s way, learn how to make safe choices so everyone can have fun together.
Cuyahoga County asks voters to approve Health and Human Services levy increase
This November, the Cuyahoga County Department of Health and Human Services is asking voters to approve an increase to its levy to help continue funding essential services.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Céline Dion falls during her Paris residency, but she gets back up
Céline Dion slipped in front of live audiences while performing 'Dans un Autre monde' during her Paris residency on Oct. 7. But the French Canadian singer quickly got back up and signaled to fans that she was A-OK by flashing a thumbs-up.
TGIF: Ian Donnis’ Rhode Island politics roundup for Oct 9, 2026
Magaziner sizes up Democrats’ post-midterm priorities
Chad Lowe shares a message of hope after death of 13-year-old daughter
Chad Lowe posted a message about hope and spirituality on Instagram, following his 13-year-old daughter Fiona's death.
Stanford Scientists Identify Enzyme That May Promote Cartilage Regeneration in Arthritis
Stanford researchers identified an enzyme that may restore cartilage repair signals in arthritic joints, offering a potential drug target backed by mouse and human tissue results.
Cash Flow Is King For SMBs, Relay’s 2026 Small-Business Survey Shows
Small businesses deal with highly variable cash flow, but their finance software often doesn’t help them spot cash-flow problems and opportunities in advance.
Think your dog is ruining your sleep? Science says it might be you
Can sleeping with your dog help you get a better night's sleep? New research suggests it might. There's nothing better than waking up with a pup curled up next to you. (Scripps News)
Promising Entertainment Stocks To Watch Now
Verizon Communications, Spotify Technology, Walt Disney, Roblox, Take-Two Interactive Software, SEA, and GameStop are the seven Entertainment stocks to watch today, according to MarketBeat's stock screener tool. Entertainment stocks are shares of publicly traded companies involved in producing, dis
Brian Barker Named President and CEO of United Animal Health
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Did Russia play by the rules in reporting lab worker's death?
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Kitt Peak National Observatory honors Tohono O’odham land, language by renaming science center
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Are colleges doing enough to support students' mental health? Join our live audience.
"Connections" goes on the road to The Little Theatre for a conversation about mental health on college and university campuses. We'd like you to join us.
‘A Latino problem’: National Democrats clash with Andy Beshear over Texas governor’s race
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A House Candidate Says She Was Raped While Campaigning. It’s a Horrific Account—and an Urgent One.
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Examining Latino youth mental health in the age of ICE raids
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Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
EPA’s New Science Chief Defends Integrity After Trump’s Shakeup
The director of a new EPA science office says the agency is still committed to upholding scientific integrity, despite concerns from observers that the Trump administration has taken steps to undermine those efforts.
Fueling Performance: Kansas Checkoff Keeps Beef Front and Center in High School Sports
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RB Leipzig And Leverkusen Join Dortmund In Race For Sporting Talent Flávio Gonçalves
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HHS’s Elimination of Disparate Impact to Determine Discrimination: Potential Implications for Health and Health Care
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Familiar Face Emerges as Potential Lions Coaching Addition
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Regional business leaders share their advice for new team members
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Travel Health Insurance Requirement Implemented
As of October 6, 2026, all travelers to Kenya must obtain travel health insurance through the government-sanctioned provider prior to entry and must present proof of coverage upon arrival. The Electronic Travel Authorisation (ETA) portal (for ETA-eligible nationals) and the eCitizen portal (for non-ETA-eligible nationals) have been updated with this requirement. The insurance costs approximately USD 44 and is valid for one year, including for repeat trips to Kenya during the insurance policy's validity period. Previously, travelers could rely on private or employer-provided health insurance and did not need to provide proof of coverage before entering the country. This change will not affect the above applicants' processing times. However, travelers should obtain the required insurance before traveling to avoid delays or bars to entry. Notably, Tanzania recently adopted a similar mandatory inbound travel insurance requirement, potentially signaling an emerging trend in the East African region.
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Blue Jays Insider Gets Candid on Potential Kevin Gausman Return
The Toronto Blue Jays are in offseason mode, and the front office must begin putting its plan to improve the roster into action. After coming within one win of a World Series title in 2025, the Blue Jays missed the playoffs this past season, making changes necessary as they look to get back into contention.Nonetheless, […] The post Blue Jays Insider Gets Candid on Potential Kevin Gausman Return appeared first on HEAVY.
Penobscot Community Health Care avoids bankruptcy with $2.8 million from rural health program
PCHC says the funding will help with a transition to a new electronic medical records system and alternative payment models.