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FIFA make punishment decision after Fox violate rules of $485m World Cup TV deal
As most experts in the sports business industry will attest, Fox have got a bargain in buying the rights to air the FIFA World Cup in the United States for $485m. Aside from the natural interest from a population curious about the tournament taking place on their doorstep, FIFA – world soccer’s governing body – has created the conditions for the 2026 World Cup to be the most commercially-geared in history.
Newsom says DOJ conducting baseless investigation of him and his wife at Trump's direction
Newsom said that in recent days, "federal agents have knocked on the doors of family friends and former employees," and have been "demanding records" in a quest to find any kind of wrongdoing by him or his wife.
Wichita Falls board to tackle business prospects behind closed doors
The Wichita Falls Economic Development Corporation meets Thursday to discuss property deals and business incentives in private.
Energy drink business opens in downtown Erie
A new stop for energy drinks and specialty beverages officially opened its doors in Erie.
How former Dallas Cowboys player Jaylon Smith ‘cracked the code' in business
FRISCO — He opened the front door himself — the 30-year-old who has taken a sledgehammer to the trope about NFL players going broke. There’s Jaylon Smith, shuffling about as “So Amazing” by Beyoncé and Stevie Wonder resonates through his 5,000-square-foot home. His 9-year-old dog, Achilles, meanders. Follow the former Dallas Cowboys linebacker into his office, past the golden skull…
Equip Exposition Dials Up Fun With Three Nights of Epic Entertainment For Attendees
/PRNewswire/ -- Equip Exposition, the award-winning international landscape, outdoor living, and equipment exposition trade show, announced today its 2026...
Lexington furniture store closing its doors after decades of business
A Lexington furniture store is closing its doors after operating for over six decades.
This strange material can become strong or fall apart in seconds
Scientists have found that staple-shaped particles can tangle together to create a material that is both strong and flexible. Unlike conventional materials, these particles can be locked into a sturdy structure or rapidly unraveled using vibrations. The unusual behavior could open the door to recyclable buildings, reconfigurable structures, and even futuristic robotic technologies.
The next mayor of DC will have to navigate its most famous resident: President Donald Trump
Janeese Lewis George, a Washington, DC, councilmember and leading candidate for mayor, was knocking on doors when her team got word that President Donald Trump said he wouldn’t “put up with it” if the democratic socialist wins her Tuesday primary.
STUDENT VOICES: We were STEM-obsessed siblings as children. It shaped our pathway to Princeton and careers
Summer STEM programs opened doors and opportunities for us that all students should have
South Carolina's Oldest Mall Is A Century-Old Hub Of Shops, Boutiques, And Entertainment
Explore Columbia’s historic Arcade Building, South Carolina’s oldest indoor mall, with unique shops, art galleries, restaurants and Main Street attractions.
BRCC, Ochsner launching mobile healthcare lab to bring new education opportunities to students
A new education tool could open the door to a career in healthcare for more people in the Baton Rouge area.
Sonos launches Play and delivers portable desk sound with IP67 protection
Hands-on review of the Sonos Play at $299, a dockable, IP67-rated hybrid speaker with Trueplay tuning and phone charging; compact and ideal for desk use and light outdoor listening.
What an Ecotherapist Wants You to Know About Nature and Your Mental Health
From fractal patterns to cortisol reduction, here's what actually happens in your brain when you step outside—and how to bring those benefits indoors.
An emotional Victor Wembanyama laments NBA Finals loss to Knicks
Wemby needed a moment while discussing his team's NBA Finals loss.
New York's victorious Knicks leave World Cup in the cold
The World Cup carnival arrived in New York on Saturday, but it was drowned out by the city's elation after the hometown Knicks broke a 53-year curse to win the NBA Finals.- No 'big buzz' - In an industrial section of Brooklyn, the manager of an indoor five-a-side arena said ahead of the Knicks win that "obviously the Knicks, as they should, are over-shining" the World Cup.
I'm a California judge, here's how to fix our mental health crisis
OPINION: For many, the courtroom has become just one more stop on a revolving door that cycles them between homelessness, hospitalization and incarceration, Michael Wendler writes.
POLITICS: A day in the life of Alexa Avilés - Red Hook Star-Revue
It’s just past 8 a.m. on a rainy Thursday morning in Sunset Park. City Council Member Alexa Avilés finds herself in a position not unfamiliar to most New Yorkers: rushing out the door, preparing for an early meeting while taking calls with her daughter’s school, and racing to make the morning train.
Family-owned Hartford business reopens after pipe burst, ceiling collapsed
HARTFORD, Conn. (WTNH) — After a pipe burst in February, Refuge Tattoo and Taza Cafe was closed indefinitely. Now, the Hartford shop is reopening its doors. On February 6, water came pouring in and…
Frank Ragnow has closed the door on an NFL return
Frank Ragnow said Friday that he didn't want to retire.
"It was an emergency acquisition": Former Destiny 2 dev says if Sony didn't buy Bungie, the studio would have been "very close to shutting its doors"
Sony's acquisition of Bungie likely saved the Destiny 2 developer from closure, says one former dev.
Data center, dog park among 12 Lubbock business openings for May 2026
From a new indoor dog park to a historic inn turned apartments, see what changed in Lubbock's business scene for May 2026.
MINNEAPOLIMEDIA PRESENTS | This Weekend in the Twin Cities – Entertainment Guide: June 12 ~ 14, 2026 Edition
Twin Cities residents can enjoy art fairs, Pride events, concerts, theater, family attractions, markets, museums, and outdoor adventures June 12–14.
Summerville council delays vote on downtown entertainment district
Summerville City Council delayed a vote on creating a new outdoor entertainment district that would allow open-container alcohol in downtown.
HOMETOWN ENTERTAINMENT: Weekend events include outdoor activities, flea market and live music
Outdoor activities, flea market and concerts happening across region this weekend
A sign of the times? Two more Riverside restaurants closing their doors
Two more Riverside restaurants are closing their doors, sharing the sad news on Facebook.
Man pleads guilty to killing a Minnesota lawmaker and her husband while posing as an officer
A Minnesota man who posed as a police officer and knocked on lawmakers' doors in the middle of the night, killing the top Democrat in the state House and her husband and wounding a state senator and his wife, pleaded guilty to murder on Thursday so that federal prosecutors would not seek the death penalty.
Oakes Farms proposes major entertainment complex at former Bonita Springs dog track
Oakes Farms, the company behind Seed to Table, submitted the proposal to the city of Bonita Springs. The proposal calls for a more than 100,000-square-foot indoor and outdoor entertainment space.
Editor's Note: The Difference Between Politics and Party Labels
As we prepare for the 2026 general election cycle, it’s worth questioning why some offices are partisan and others aren’t As I worked on this week’s story on who’s running […]
Inside Hartford HealthCare's strategy to build a safer AI front door for patients
The health system integrates PatientGPT into its patient portal and clinical infrastructure, seeking to offer consumers AI-powered health guidance while maintaining physician oversight, data governance and continuity of care.
Fury over Jared Kushner’s Albania project reaches doors of political elite
Protesters want the entire political establishment to step aside, including PM Rama, who insists the development will create jobs.
Scientists discover a strange property in rice and turn it into a smart material
Scientists discovered that rice behaves in a highly unusual way: it weakens under rapid compression but stays stronger when pressure is applied slowly. Using this effect, they engineered a new material that reacts differently to gentle movements and sudden impacts. The material can adapt its stiffness automatically, opening the door to safer soft robots and protective equipment that responds instantly to collisions.
Auburn's Tharp breaks world record in 110-meter hurdles
Auburn's Ja'Kobe Tharp ran a blistering time of 12.75 to set the world record in the 110-meter hurdles Wednesday at the NCAA outdoor track and field championships.
Nearly a dozen kids gifted shopping spree at Academy Sports + Outdoors
Sonoma Ecology Center teaching kids about the environment through summer camps
Summer camps are about to begin and Sonoma Ecology Center is ready to help local kids experience the great outdoors of Sonoma County in their summer science camps.
Gears of War: E-Day – Everything We Learned Behind Closed Doors at Xbox
IGN interviews The Coalition to find out more on Xbox console exclusive Gears of War: E-Day.
Lord help me, Fable's behind-closed-doors demo has got me very excited
It may be early days, but Fable is already looking like a real success
New entertainment center being developed in Maricopa
MARICOPA — Plans for new entertainment options in Maricopa are progressing, as developer Scott Bartle is reportedly bringing a new indoor-outdoor entertainment center to the city near Copper Sky Regional
Bill Gates to face congressional investigators about ties to Jeffrey Epstein
Bill Gates will testify behind closed doors on Capitol Hill Wednesday after the release of the Jeffrey Epstein files earlier this year raised questions about the billionaire’s ties to the late convicted sex offender – marking one of the most high-profile appearances before congressional investigators to date.
Pritzker opens door to new Bears talks, blames team for stadium stumbles
Gov. JB Pritzker says he’s open to trying to come up with a solution to keep the Bears from leaving Illinois, including a special session of the Legislature.
Read before running
New to jogging or just rusty? A rehab doctor offers tips on avoiding all-too-common injuries as weather warms up.
DoorDash Entertainment Essentials Late-Night Delivery: Subscribe
From beauty and fashion essentials to props and food, DoorDash is the best delivery service for last-minute set essentials. Subscribe to DoorDash.
Seattle Parks and Recreation Hosts Racquet Sports Strategy Meetings
Seattle Parks and Recreation (SPR) is hosting a second round of public engagement meetings for the Outdoor Racquet Sports Strategy to present findings from the first phase of public engagement and to hear additional feedback from the public. This strategy was developed in response to growing popularity of both sports, as well as from feedback […]
Antique Dealers Association Hosts Spring Antique Show In Falmouth
The Cape Cod Antique Dealers Association Spring antique show will be held indoors on Saturday, June 20, from 10 AM to 3 PM at the Cape Cod Fairgrounds, 1220 Nathan
Iconic Bardstown Road business closes after nearly five decades
Electric Ladyland, an iconic Bardstown Road business, which has been in operation for nearly five decades in Louisville, has closed its doors.
Iconic Bardstown Road business closes after nearly five decades
Electric Ladyland, an iconic Bardstown Road business, which has been in operation for nearly five decades in Louisville, has closed its doors.
Siri AI, Apple Intelligence, iOS 27: Everything You Missed at WWDC 2026
We're in Cupertino for Apple's Worldwide Developer Conference. Can Tim Cook save Siri and Apple's AI ambitions on his way out the door?
From Classroom to Racetrack: How Charlie Baur is Building a Motorsports Career in a Business Discipline
Charlie Baur can trace his racing story back to a Christmas morning in Michigan — the kind that starts with snow on the ground and ends with a throttle in a kid’s hands. “I remember being 3 years old and then for Christmas that year, my parents had gotten me a 120 cc snowmobile,” Baur said. Long before sprint cars, he was a Michigan kid on snowmobiles, dirt bikes, four-wheelers and jet skis — and a regular at car shows and races with his family. Photo courtesy of Charlie Baur That early exposure became a calling. At 12, he sat in a sprint car for the first time and knew he’d found the next chapter. He started in quarter midgets, moved to go-karts, and the day before he turned 16 — one day shy of the minimum age required by track insurance — he made his first sprint car start after convincing officials to let him race. Five years later, Baur is still pushing forward, now racing sprint cars on both pavement and dirt while pursuing an automotive business education at Northwood University — with a clear-eyed understanding that motorsports encompasses more than what happens under the lights on Saturday night. “It’s a business,” said Charlie, a 20-year-old who calls Fenton, Michigan, home when he’s not at a racetrack or at Northwood’s residential campus in Midland, Michigan. Photo courtesy of Charlie Baur Racing is the product — but preparation is the job To the average fan, race day begins around dinner time. For a team, race day can be a 12-hour shift — plus the work that came before it. And Baur’s racing operation is a family affair. “The team is my parents and myself,” he said, explaining they own the cars, maintain equipment and manage the business side — from sponsor relations to budgeting. On race weekends, the core group includes Baur and his parents (Eric and Stefanie), plus a couple of additional hands (Alex Photiou and Robert Flannigan) who help with the intensity and pace of trackside work. That structure has shaped how he thinks about efficiency and professionalism. “We’ve always kind of had the mentality of we’re never working on the car for maintenance at the track,” he said. “Our goal is to do as little work as possible to the car because it should be ready when that car rolls out of the trailer to go racing.” That mindset shows up in routines: bolt checks, tire procedures, safety equipment and a repeatable process designed to limit errors. “Once I fire the car up and put my helmet on, that’s when it’s go time,” he said. “You can plan as much as possible for how the race is going to play out, but until you take the green flag … you don’t know how it’s going to go.” Photo courtesy of Charlie Baur First-generation driver, student of the game In racing, “first-generation” matters — and Baur wears that label with pride. “A lot of the drivers are third or fourth generation,” he said. “My family has never been in motorsports. So for me, we’ve always looked at it as we’re new to it and we want to be as different as possible. From a marketing standpoint, it helps us stand out.” It also pushes him to seek out mentors — especially veteran drivers who have seen every scenario, solved every problem and won in multiple eras. Baur credits accomplished driver Jason Blonde, a 10-time champion, for becoming his driver coach and helping him develop as a competitor. “To me, learning from Jason helps me because he has had lots of success and knows what to do,” Baur said. “You have to humble yourself and say, ‘I don’t know what to do; can you help me out?’” That willingness to learn extends off the track, too. Baur says one of his biggest challenges is not a mechanical limitation, but credibility. “It’s my age,” he said. “Some people won’t take me seriously because I’m so young. Even though … I do know what we’re talking about and have a general idea.” His answer has been to out-prepare, out-communicate and treat the operation like a real enterprise — because it is. Photo courtesy of Charlie Baur Northwood’s role: Turning passion into a plan Baur is majoring in automotive aftermarket management and pursuing an accelerated path that pairs undergraduate study with graduate work. He’s also exploring how to align his studies with motorsports-focused coursework as Northwood advances related programs and pathways. He sees the value clearly: motorsports needs business-literate professionals who understand budgets, sponsorship, marketing, operations and long-term strategy — and who can translate between the language of the shop and the language of the boardroom. That’s why his Northwood experience isn’t limited to the classroom. He has been involved with the Northwood University International Auto Show and serves as motorsports chair — a leadership role that demands outreach, contracts, coordination and a steady professional demeanor. “There’s so much outside work that makes the auto show successful that people don’t realize,” he said. “And it is truly student led.” He’s also participated in industry experiences through Northwood at major events such as AAPEX, SEMA and PRI, along with other automotive networking events — opportunities he describes as a fast track to understanding how business really gets done. “You learn a lot in the classroom,” he said. “But if you learn it and you can’t apply it to the real world, it loses its value. Or if you learn it and can apply it, but you don’t know anyone, it is still of no value.” In his words, Northwood helps him win because it “gives me the tools to succeed” — including flexibility and faculty support as he balances travel and racing commitments with academics. Photo courtesy of Charlie Baur Racing as an ecosystem — and a talent gap waiting to be filled Baur is blunt about what he sees across the motorsports world: a deep bench of experienced professionals, and not enough young talent entering the pipeline. “I go to car shows, I go to these different events, and typically … the average age is between 45 to 55,” he said. “There’s not a lot of young people going into the motorsports world.” That reality reinforces Northwood’s communications focus: positioning motorsports not as a narrow lane, but as a wide ecosystem of business careers — sponsorship, logistics, data, media, leadership, hospitality and innovation — with real demand for prepared graduates. It also shapes how Baur talks to younger students who love racing but aren’t sure what their future looks like. “If you have a passion for motorsports, there’s gonna be a spot for you somewhere,” he said, emphasizing that driving is only one of many career paths — and that local tracks and hands-on experience are often the best first step. But if someone is interested in driving as a career path, it will take a team to make that happen. Baur’s team includes Stahl’s Motors and Music Experience, Rhino Racing, Randy Wise Buick GMC Chevrolet, Western Michigan Fleet Parts, Mother’s Polish, Schaeffer’s Oil, Hepfner Racing Products, Ameriguard Storage Centers, Justice Brothers, Race 1 Wraps, TBM Brakes, Behind Your Design, CharlieBaur.com and Northwood University. “There are so many people who invest not only in myself but in my race team and who believe in us to succeed,” he added. Pictured: Charlie Bauer’s sprint race car. Looking ahead: A headline worth chasing Ask Baur to imagine 2035, and he’ll give you two answers — one dream, one blueprint. “In a perfect world,” he said, “winning the Indy 500.” Realistically, he wants to build a life where business ownership and racing reinforce each other and where he can pay forward the help he has received by mentoring younger drivers, especially those trying to break into motorsports without a family legacy. “When I retire from full-time racing, I want to be able to provide the same opportunities that were presented to myself to the next generation of drivers,” Baur said. “I know how difficult it is to get your foot in the door.” For now, the focus is simple: keep building the operation, keep learning the business, and keep showing up prepared — because in sprint car racing, as in life, process matters. And once the helmet goes on? “It’s go time,” Baur said. Photo courtesy of Charlie Baur Learn more Students interested in motorsports careers — whether in competition, team operations, marketing, finance, sponsorship, data, or management — can explore opportunities through Northwood University’s Center for Automotive and Mobility Studies. For Charlie Baur’s latest motorsports adventures, follow Charlie_Baur and Charlie Baur Racing on social media. To learn more about Northwood’s Bachelor of Business Administration in Automotive and Mobility Studies and motorsports management concentration, visit www.northwood.edu/programs/automotive-mobility-studies/. Photo courtesy of Charlie Baur Pictured: Charlie Baur at Butler Motor Speedway on May 31, 2026. Share this page
Vikings Show Freakish Receiver the Door
Throughout the summer in OTAs and training camp, the 90 Vikings compete for 53 coveted roster spots and another 16 […]
Oil rises slightly as investors await clarity after Iran-Israel halt attacks
Oil prices inched up in early trade on Tuesday after Iran and Israel left the door open to a possible resumption of attacks on each other, though they had called a halt to hostilities following an appeal from U.S. President Donald Trump.
More than 1 million Jeep vehicles recalled over fire risk as owners warned not to park inside
Stellantis is recalling over 1 million Jeep Wrangler and Gladiator vehicles over an electrical defect that could spark a fire, urging owners to park outdoors.
watchOS 27 Introduces Workout Buddy Upgrades, Better Sleep Tracking, and More
watchOS 27 contains a series of enhancements to fitness and sleep tracking, including new Workout Buddy insights, improved indoor run tracking, and more. Workout Buddy is gaining new data-driven motivation features, delivering progress updates for pace, distance, and workout duration based on a user's fitness history. Apple is also enabling Workout Buddy to function without an iPhone nearby, allowing users to stay motivated during workouts without needing a phone in their pocket or hand.
Knapp’s, an iconic Tacoma diner, closes after nearly 90 years in business
Knapp’s Restaurant and Lounge has closed, according to a sign posted on its front door on Monday. The Proctor diner and bar opened in 1938.
Florida House argues Fair Districts amendment should be tossed in full
If justices toss the language in the aftermath of a Callais decision, that could open the door to legislative redistricting.
Proposed Ooltewah sports complex denied by planning agency after neighborhood concerns
A proposed indoor sports complex in Ooltewah has cleared one hurdle but hit another.
What To Expect From Academy Sports’s (ASO) Q1 Earnings
Sporting goods retailer Academy Sports & Outdoor (NASDAQ:ASO) will be announcing earnings results this Tuesday morning. Here’s what to expect.
ProBiotix Health targets long-term women’s health beyond menopause symptom support
Women’s health research is growing, and scientists are learning that supporting consumers through menopause means going beyond addressing symptoms. Cellan Davies, head of marketing at ProBiotix Health, tells Nutrition Insight which menopause-support ingredients and formulation approaches are gaining the most traction within women’s health.
New York politicians demand answers over Trump’s Penn Station ‘closed door’ deals
New York elected officials railed against President Donald Trump’s federal takeover of Penn Station.
Nationals' Brad Lord: Slams door for six-out save
Nationals' Brad Lord: Slams door for six-out save
A new indoor sports facility sparks enthusiasm among Seaford council members
NXT Level Sports plans to build a 15,000 square foot building in the city, which will include an indoor soccer field and pickleball courts.
Stellar Blade: Blood Rain Dev Comments on Launch Platform Plans
Stellar Blade: Blood Rain developer Shift Up says nothing is decided on day one platforms, leaving the door open to Xbox Series, PC, and PS5.
Philadelphia heat wave prompts health warnings, outdoor adjustments
Philadelphia hit 92 degrees Friday, marking the second straight day in the 90s, with the hot weather expected to continue through the weekend.
Inside Boise's Newest Entertainment Hotspot
Bluebird Social officially opened its doors this week, welcoming the community to Boise’s newest outdoor entertainment venue.The new outdoor venue officially op
New initiative aims to bring more business to Buffalo's Electric District
As part of District Live, businesses near the Electric Tower are teaming up to host indoor and outdoor special events and promotions.
Get Moving: Family Health & Fitness Day Offers Outdoor Fun Across Sacramento County
Looking for a fun way to get active, spend time outdoors and make memories with your family? Sacramento County residents will have plenty of opportunities to do just that during Family Health & Fitness Day on Saturday, June 13.
Why Does the Sun Make You Sneeze? Scientists Reveal the Surprising Truth - Futura-Sciences
Why Do Some People Sneeze in Sunlight? Have you ever found yourself sneezing when you suddenly move from the shade to the bright outdoors, or even after switching on a powerful light? You might be part of the roughly one in four people who experience what’s called the photic sneeze...
Business Association official talks changes to downtown Savannah storefronts
If you were to walk down Broughton Street, you may notice new business opening their doors, but some are telling a different story and closing after years.
Summerville proposes outdoor entertainment district to boost local businesses
The Town of Summerville is proposing a new outdoor entertainment district that would allow people 21 and older to buy alcohol and walk around outside with it in a designated area.
Large indoor sports hub pitched for East Brainerd Road faces RPA pushback
A proposal for a new indoor sports and youth development center on East Brainerd Road is moving through the Hamilton County planning process, but the planning c
Circus Circus Las Vegas Offers Iconic Family Fun, Entertainment and Unforgettable Summer Memories
Circus Circus Las Vegas, the iconic Las Vegas Strip resort and the city's premier family-friendly destination, is welcoming in guests this summer to experience the Las Vegas that started it all: coin-operated slots, paper bingo cards, mesquite-grilled steaks, circus acts, carnival midway, and a five-acre indoor theme park all under one roof.
New business center to assist underserved entrepreneurs
A new business center opened its doors in downtown Erie in hopes to serve historically disadvantaged businesses and entrepreneurs in the region.
Todd Blanche was ‘in charge’ of Epstein matter, Bondi told lawmakers, according to new transcript
Todd Blanche, President Donald Trump’s pick to lead the Justice Department, was responsible for overseeing the release of the Jeffrey Epstein files, former Attorney General Pam Bondi said during a closed-door interview with lawmakers last month.
Free Summer Entertainment Series returns with varied lineups despite reduced budget
The Fairfax County Park Authority has unveiled event lineups for this year's Summer Entertainment Series, which will feature more than 100 outdoor concerts, movie screenings and other free diversions. Kicking off with Springfield Nights at Burke Lake Park and Arts in the Parks at Frying Pan Farm Park on June 24, the 2026 offerings won't
Lyon open to Endrick return
Speaking on RMC Sport show Rothen s’enflamme, Olympique Lyonnais’ technical director, Matthieu Louis-Jean, has left the door open for a return for Endrick (19). Endrick joined Lyon on loan fro...
Reno City Council amended a live entertainment ordinance
The original ordinance requires businesses to have a "conditional use permit" for indoor live entertainment. The new amendment applies a temporary exception to that rule *if* a list of conditions
An outdoor entertainment district could be coming to Summerville
People could eventually be allowed to walk through parts of downtown Summerville with a beer or glass of wine in hand under a proposal now heading to Town Counc
UW Releases First-Ever Comprehensive Needs Assessment of Wyoming’s Out
The University of Wyoming Jay Kemmerer Wyoming Outdoor Recreation, Tourism and Hospitality (WORTH) Institute released the first comprehensive outdoor business needs assessment ever conducted for the s
Michael Ferguson reports $100K raised, 4K doors knocked in HD 100 bid
‘The message we're hearing is clear: people are frustrated.’
UConn Health Minute: Trauma Season
As warmer weather brings more people outdoors, emergency departments see more injuries and heat-related illnesses. In this UConn Health Minute, Dr. David K ...
May's top PlayStation games by copies sold
Yesterday’s State of Play gave us an idea of where PlayStation’s heading next. But we’ve had our May estimates for a couple of days now (we always update our data daily for clients), so it’s time to look at what performed best on PlayStation last month. We’ve got a new IP at the top, two evergreens doing their evergreen thing, FC26 smashing it ahead of the World Cup Plus pivot, and a quiet but promising result for Lego Batman. Let’s have a look at the state of Play…Station’s top games for May. 007 takes #001 007 First Light sold 1M copies on PS5 in May, easily making it the month’s top PS5 game by copies sold. Over 80% of those May copies were digital, which is broadly in line with where PlayStation’s digital share has settled for new releases this year. To date, 007 First Light has sold through 2.2M copies across platforms (so no unsold retail copies in that figure). The platform split is 55.1% PS5, 33.1% Steam, and 11.8% Xbox (console, Windows, and cloud combined). In gross revenue terms, 007 First Light has generated $150M. Owing to regional pricing and audience composition differences, the consoles make up a higher share of revenue than they do copies. Of the $150M, 60.5% came via PlayStation, 27.6% via Steam, and 12.9% via Xbox. Part of this is because over two-thirds of 007 First Light‘s PlayStation audience is in North America (43.4%) or Western Europe (23.2%), where local currency means the game generates more revenue per player. On Steam, under half of First Light‘s audience is from those same regions (31.8% North America, 15.1% Western Europe). As we covered in last week’s 007 Steam piece, the Steam version is pulling in higher-than-expected numbers in China, which now accounts for 17.3% of First Light‘s Steam audience. 007 is the equivalent of $44 USD in China, which is roughly 37% cheaper than the US price and about 44% cheaper than Western Europe. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe The crossover data backs up what we’ve seen all year about launch-window cohorts. 11% of PS5 players who played 007 First Light in May also played Lego Batman: Legacy of the Dark Knight, which launched just a few days before. Last month was a great month for Denmark! IO Interactive is Copenhagen-based, and Lego Group is headquartered in Billund (TT Games is UK-based but produces work under Lego Group licence and direction). Speaking of which… A very blocky #2 and #3 Minecraft sold another 788K copies on PlayStation consoles last month. Business as usual, since Minecraft hasn’t sold fewer than 760K copies in a single month all year. With over 350M copies sold across all platforms, Minecraft is the best-selling game in history and one of the strongest brands in the world. Every month, a new cohort of children reaches Minecraft age, which guarantees a constant volume of new sales regardless of what the broader market is up to. The demographic refresh rate is truly impressive, with the audience renewing itself faster than it’s churning. Lego Batman: Legacy of the Dark Knight shifted 757K copies on PS5 last month, bringing its lifetime total on the platform to over 800K. Across all platforms, Legacy of the Dark Knight has now passed 1.5M sold through, so PlayStation accounts for over half of the game’s players. The May crossover data for Legacy of the Dark Knight on PS5 is also useful. 27% of those players also played Fortnite, 16% Roblox, 16% FC 26, and 14% NBA 2K. That’s the household-and-family cohort showing up, plus the launch-window cohort of core gamers who buy practically everything. FC 26 gets players through the door ahead of the World Cup FC 26 sold 411K copies on PlayStation last month (90% via PS5), the fewest copies FC 26 has sold all year and down heavily from April’s 700K. Part of this dropoff is because FC 26 has been available as a PlayStation Plus monthly game since 6 May, cannibalising premium sales. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe The strategic logic is straightforward for EA, which is sacrificing premium unit sales in May to build up the player base ahead of the FIFA World Cup, which kicks off on 11 June. Obviously, a bigger player pool going into the tournament means a bigger pool of potential Ultimate Team spenders during the period when football attention is at its peak. The early returns are around what you’d expect, with 4.4M new players accessing FC 26 via PS Plus last month – a substantial new spender pool. Anecdotally, a few of my mates who were ‘’skipping FIFA and Ultimate Team this year’’, were drawn back in via PS Plus. Lo and behold, one of them is buying packs like it’s going out of fashion. Whether this is all a smart trade for EA depends entirely on the Ultimate Team conversion rate over the next six weeks. Either way, the short-term engagement impact on the game as a whole is evident. FC 26‘s MAUs hit a record 24M on PlayStation in May, up 30% from the previous record set in April. GTA V does what GTA V always does Rounding out the top five is another evergreen title. Grand Theft Auto V shifted another 387K copies on PlayStation last month. No matter what else is happening in the industry, GTA V keeps pulling players in. It’s sold another 1.8M copies on PS5 in the first half of this year alone, helping the franchise pass the 230M-sold milestone across all platforms. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe I have a theory that Minecraft and GTA V are doing the same thing at different demographic levels. Both are functioning as generational gateway games that the audience ages into faster than it ages out of. Minecraft captures kids around age 6-10, GTA V captures much of the same audience around age 12-15 (unofficially, of course). The crossover data suggests this: 40% of GTA V‘s monthly PlayStation players typically play Fortnite in any given month, while 30% play Roblox. Household accounts aside, that’s not the original GTA V audience from 2013. Of course, the under-12 audience would love to get their hands on GTA, too. It’s always been the way of things, and some parents are happy to oblige. Mine did too back in the day, and I turned out just fine. Right? Right!? Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
How to Get the Biggest Mental-Health Boost from 15 Minutes Outdoors
The best wellness hack might be waiting right outside.
The cult of objectivity has broken consciousness science
With 22 competing theories and no consensus in sight, the science of consciousness is lost. In this exclusive IAI interview, Berkeley psychedelics researcher and bestselling author of a new book on consciousness Michael Pollan insists that even though consciousness lies beyond traditional forms of scientific investigation, we should resist becoming dualists who see it as something radically different from ordinary stuff in the world. Instead, he makes the case for reimagining science itself: it must stop reaching for objective descriptions of physical reality, and instead embrace subjectivity as the indispensable core of all inquiry. Alasdair Craig: How did your experiences with psychedelics get you interested in consciousness?Michael Pollan: One of the things that happens on psychedelics is that they foreground consciousness. What formerly seemed perfectly transparent and ever present—and yet, non-existent, as water is to fish—suddenly you see it. The metaphor I use in the book is that psychedelics sponge the windscreen. Suddenly you realize: wow, there’s a windscreen, there is this phenomenon that’s mediating my relationship to reality. This is not an unusual realization on psychedelics. I think a lot of people are called to think about consciousness after psychedelic experiences. So that was the proximate inspiration for A World Appears: A Journey Into Consciousness (2026).And then there was a more specific way in which psychedelics influence the book. That was a particular experience I had on psilocybin. I had the sensation that the plants in my garden were conscious and returning my gaze, with their own point of view and agency, and I got curious as to how to evaluate an insight like that. I mean, what’s the truth quotient of insights you have on psychedelics? And I was reading William James—who, of course, wrote beautifully about mystical experience—and he said, we can’t judge the metaphysics here, but we should pay attention to two criteria: (1) How useful is it to think this is true? He was a pragmatist, of course. And (2) can we subject it to other ways of knowing to validate it? Because maybe we should treat these insights as hypotheses. And that’s kind of how I approach psychedelics, as a great generator of hypotheses, but they need to be tested against other ways of knowing. And so that led me down this long path exploring the science of plant intelligence and plant sentience.AC: I love your phrase, “smudging the windowpane of conscious experience.” So do you now start to think, actually, even when I’m not on psychedelics, I’m just seeing a screen all the time, which is not reality, but rather is my conscious experience, behind which reality is hidden?MP: Well, you know, not when I’m brushing my teeth and making breakfast! But yes, in meditation, certainly. I mean, one of the things you realize is that my experience happens to be this way now, but it could be another way. And many things can affect it. My morning coffee changes the screen in various ways, sharpens certain things.___The only tool we have to understand consciousness is consciousness.___There’s this wonderful metaphor in Aldous Huxley’s book, The Doors of Perception, where he thinks we channel consciousness, and that what the brain does is edit it, and there’s a reducing valve. And psychedelics open the reducing valve wider. I don’t know that I’m ready to buy into the idea that consciousness exists outside brains, but I do love that metaphor because there are times when you are more conscious than others. I know I’ve switched from window pane to valve, but you know, a camera aperture can open wider or narrower. And I do have a sense of that. I have a sense of when I’m being less conscious, and when I’m being more conscious, by which I mean, you know, more present, taking in more sensory information. So when you start thinking about consciousness as a matter of degree, that changes things also.I think when we scroll on social media, obviously, we’re conscious. But minimally so, because we don’t have to generate our own thoughts. We’re basically taking these little hits from other people and thinking their thoughts.The process of writing this book made me kind of relativize everyday consciousness as just one type, which is exactly what William James said. Normal consciousness is one type, separated by the flimsiest of screens from the other types.AC: If we stick with the metaphor of the smudge on the window that you get when you take psychedelics, it seems like we’re saying that consciousness has become like an object that you’re looking at, right? You’re looking at the smudge and that just is consciousness. But sometimes we’ll talk about consciousness as a state that you’re in, rather than an object you can perceive. You’re either conscious or you’re not conscious. So it’s difficult to really know what sort of thing we’re talking about when we talk about consciousness, right?MP: Yeah. When you say that consciousness is an object, what’s the subject? Consciousness also? The only tool we have to understand consciousness is consciousness. So we’re in a closed loop and when we get a perspective on consciousness, we’re not achieving any distance from it. That’s one of the problems with studying consciousness. Science is predicated on an objective, God’s eye view of things, and you never get that. There’s no such thing. SUGGESTED VIEWING The brain filters consciousness With Àlex Gómez-Marín But, yeah, there is this sense, I think, that consciousness is something you can approach. Certainly, when you’re writing and trying to recreate a conscious experience, it’s a fiction, but you’re standing back from it, and looking at it. But there’s no real subject-object distinction.AC: That’s so interesting, because when philosophers start talking about consciousness, they often talk about what they call “qualia”, which is their word for the felt experience of, say, the color red. And I think that way of speaking often makes us think of the qualia as an object, which you can see out there: the redness of red. But, as you say, we also want to collapse the subject-object distinction when we talk about consciousness. So there’s something strange going on here…MP: Oh, yeah, there are many strange things going on! *AC: Let’s talk about the varieties of consciousness. Apart from perceptions, there are, pains, emotions, thoughts, and so on. What is it that holds all this diversity together so that they all count as instances of consciousness? What is it that they all have in common?MP: Yeah, that’s a really good question. I mean, there is sensory information, right? Which we perceive coming from the world outside ourselves. And then there’s internal information, which is what’s called interoception. And this is very important too. This is where feelings come from—what are sometimes called homeostatic feelings—that are intended to get the brain to keep us in these narrow ranges of temperature and glucose and so on. That’s a very important part of consciousness. And according to some researchers, who I think are probably right, this is where consciousness begins, with these very primal feelings, like hunger and thirst and warmth and itch, and things like that. And then there’s this third thing, which is our thinking about thinking.And what holds all this together is, I think, the sense of self. Consciousness generates a self: it is probably an organizing principle. All this stuff is happening to the self. It’s a construct, I think, but it is very useful. It can connect all these different streams of consciousness to a single being or a place, metaphorically speaking.* AC: The first half of your book is about the science of consciousness. Is consciousness just another thing, like black holes or the origin of life, which we don’t yet understand, but which we should have every hope that science will one day get to the bottom of, or is there something special about consciousness that makes this unlikely?MP: It depends how you define science. As we define science now, it’s going be very difficult. Science since Galileo has had a set of rules or assumptions, which is that the proper remit of science is to deal with the objective, quantifiable, third-person world. And the physical sciences have done amazing work under that set of limitations. Galileo—for tactical reasons, not for philosophical reasons—said science should not deal with the soul, which at the time was what consciousness was considered to be. So what is subjective, what is qualitative, what is first person, we’re going to leave to the church, he said. And this was a good agreement, and it probably kept many scientists from getting burned at the stake. But it leaves science in an awkward spot, now that it wants to venture into that territory of qualities, of first-person experience. And I don’t think it has the proper tools. I think it will have to add to its toolkit in some way, and find a way to bring in phenomenology, or lived experience and introspection, which science is usually dismissive of.The challenge—we alluded to it earlier—is that the only tool you have to study consciousness with is consciousness. And what I mean by that is, the whole scientific enterprise is a manifestation of consciousness. As much as scientists like to flatter themselves with this idea that they attain a godlike perspective on what they study, when it comes to consciousness, there’s no such thing. And it’s fine for all the things you can step outside of and study from that perspective. But two areas it won’t work are consciousness and cosmology.___It could be that we live in this anomaly of not believing nature is conscious. And maybe psychedelics are teaching us something we’ve forgotten.___With cosmology, too, you have to study the universe from inside the universe. It’s not that cosmologists haven’t made progress. We know a lot about the age of the universe and expansion and things like that. But we can’t penetrate what happened before the Big Bang. We just don’t have the tools because we can’t stand outside.The fact that there are 22 full-scale theories of consciousness tells you all you need to know: we’re kind of lost. And I was surprised to find that we are more lost than I thought we were when I started this. I thought that there’d be leading theories, or that we had experiments that we could conduct that would nail some of this down. And the fact is, we don’t.So, I don’t know if science can solve it. But, of course, we can change the rules of science. A really influential book for me was a book called The Blind Spot, by two physicists, Marcello Gleiser and Adam Frank, and a philosopher, Evan Thompson. It’s a reminder that science is a social practice. It’s organized in a certain way and it can be organized in a different way. But it has this huge blind spot at the center of it, which is its failure to recognize that it is a form of consciousness itself, and it doesn’t have a good way of taking account of lived experience.AC: On the one hand, I think you want to resist traditional dualism, which would say that consciousness is something magical, something supernatural, right? But on the other hand, you’re accepting that there is this division in reality between the stuff that you can investigate objectively and measure, and so on—the stuff that science has been good at finding out about—and consciousness, which, for some reason, you can’t objectively measure. Some would take this to suggest that the dualism is actually right. Is there a way of reconciling these two strands of your thinking?MP: To call it magical is full of value judgement. I mean, you could just say immaterial. The interesting thing is, I think, that intuitively we’re all dualists. And I don’t know whether that’s because we’re children of Descartes and other cultures are less dualist than we are. Or it may be because that’s how consciousness feels. It feels different than the body. It feels separate from the body. But I don’t think we should trust that intuition.AC: So let’s think about ways that science might be changed to get at consciousness. I suppose the starting point would be the way that you begin the second half of your book. You have this nice line from William James, where he says, “We now begin our study of the mind from within.” Could you give us some sense of the ways of studying the mind from within? What does this involve?MP: I don’t know what that science looks like. But one of the points I’m making is that it depends on the humanities. I found that I learned as much, if not more, about consciousness, from reading novels and poetry. There is a sense of the fullness and complexity of consciousness that you don’t get in any scientific account. I interviewed this stream-of-consciousness writer and I approached her as an expert on consciousness, and she is. So I think that dialogue is really important.I’m reading Ben Lerner’s new novel, Transcription. Just read the first page of this novel: it’s a man falling asleep on a train, going to conduct an interview, and there is the experience of being in the train, facing backwards, there’s the view outside, but there’s a reflection of himself through which he’s seeing outside. There’s the memory of dropping his kids off at school. All this is going on in one moment of consciousness. Scientists aren’t going anywhere near that. But I think it’s useful for them to think about. That’s where we’re trying to go: like, how does such a layered experience happen? You know, it also makes you wonder, could a computer ever do this? And it gives you some doubt.*AC: Before we get to computers, perhaps we could talk briefly about plants. How did you come to feel that they are sentient?MP: Well, it was a psychedelic experience, and it’s not unusual on psychedelics. In fact, there’ve been studies about how people become animists during psychedelic experience. Their belief in animism arises after a single psychedelic experience.You know, most scientists would say this is all a myth. But we have only 400 years of the age of enlightenment and science. Before that, we were animists, and if you go around the world, most indigenous cultures are still animists, and children are animists, by and large, until they go to school. So it could be that we live in this anomaly of not believing nature is conscious. And maybe psychedelics are teaching us something we’ve forgotten.As I said, I wanted to test this idea, and see whether there was conventional scientific evidence for it. And there’s fascinating work going on in a field that calls itself—in a rather cheeky way—plant neurobiology. These are people who fully realize there are no neurons in plants, but they’re trolling conventional botanists! And they’re doing experiments that are demonstrating that plants can learn and remember, which is kind of amazing: how do you store a memory without neurons? They’re finding plants that can solve problems, that can hear and see. In fact, they have 20 senses to our five or six. For example, a bean plant looking for something to twine, and given a pole within eight inches or so of it, knows where that pole is and will aim its spiraling reach at that pole. What is that about? Is it bouncing signals off of it?One of the spookiest things is the fact that the same anesthetics that put us out put plants out. You might think that plants are already out, but they’re not. They’re just slow. If you take a plant with a fast behavior, like a Venus flytrap, and give it an anesthetic, it will stop reacting. So you have to ask yourself, what is lost when the plant is anaesthetized? Some state of alertness, of awareness, of its environment, of reactivity. I’m not prepared to call that consciousness, but maybe it’s sentience—which is a simpler form of consciousness, and involves the ability to sense what’s going on in your environment and assess what’s good and bad for you and act appropriately. That may be a universal quality of life.AC: Let’s turn from plants to AI. You point out that LLMs are trained on the internet rather than direct interactions with reality. You put this really nicely when you say the internet is not the world so much as a shadow cast by the world. So LLMs are living in this kind of shadow world, or in Plato’s cave, as you put it. What’s the significance of this for AI consciousness and moral consideration? And, to recall the beginning of our conversation, if we’re stuck behind a veil or screen of consciousness, are we also stuck in a kind of shadow world?MP: I don’t think they’re the same shadow worlds because our world includes nature and other people. And even if it’s mediated in some ways... There is a reality out there, and we are in relation to it, through consciousness. There’s friction with it. What’s missing from the LLMs is that friction with the real world. There’s more to the world than human representation, which is what they’re dealing with. And that means that so far, AI is a cultural technology for combining thoughts we’ve already had. SUGGESTED VIEWING Cracking the code for thought With Roger Penrose, Sabrina Gonzalez Pasterski, Max Tegmark, Güneş Taylor Genuine creativity is more than collage. A lot of what AI does now is tantamount to collage, putting this with that and you know, that’s part of art, certainly. But there are also genuinely new ideas that come into the world that don’t come in through manipulating the representations we already have. So it remains to be seen whether AIs can be truly creative in that more radical sense.But my arguments against AI becoming conscious have to do with the fact that the idea of AI consciousness is based on this faulty metaphor that the brain is a computer. There are dimensions in which the brain is like a computer—it certainly does its share of computation. But computers have this sharp distinction between hardware and software, and brains don’t. In a brain, hardware and software are identical. Every memory is a physical change to the brain. Brains are not interchangeable in the way computers are. So this idea that you could take the consciousness out and somehow run it on another substrate, a silicon substrate, seems foolhardy.Anyway, it’s a more extended argument, and I may be wrong. And when we move to computers that aren’t based on silicon—neuromorphic computers and things like that—all bets may be off.AC: Regarding your point about LLMs being stuck in the world of our representations—the internet or whatever—and not being able to interact with reality, are these representations, the world of the internet, themselves part of reality? We’ve created the internet, but it’s still a real thing that exists. And so while the LLMs may be trapped within that part of reality, they’re nevertheless within reality and interacting with it and so on. So it’s not obvious that there’s a barrier there to them becoming conscious and being creative.MP: Yeah, I mean, if our consciousness is built out of human culture, which is what we’re talking about with all those representations. But I tend to think consciousness comes a bit more out of nature and friction with the natural world, but...AC: So there’s a fundamental divide between the natural world and human artefacts?MP: And we lose track of that, and especially people in this computer world. You know, the people who are creating these AI systems, my guess is they’ve been into video games since the age of three, and they didn’t go outside a lot. And their own contact with nature is somewhat limited. I could be wrong, it’d be a very interesting thing to ask, all the wizards of AI, whether they like to go fishing and hiking and do things like that. Or were they on computers from a very early age? I interviewed Blake Lemoine, the Google engineer who came to believe that LaMDA, the Google LLM out at the time, was conscious and deserved personhood. It was very clear that he didn’t see a distinction between this bubble in which he lived and the real world. And I think we’ve all been distanced from the natural world, and this is taking us even further away. But it’s still there, you know, and we still have bodies, and we’re still mortal, and we don’t live in a simulation.AC: I think that’s a great place to finish. Michael Pollan, thank you very much!
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The work you can't always see: Beer is political, part 2
Recently I published a piece about beer, politics, and the question of who speaks up and who doesn’t. I meant every word of it. I still do. And then my inbox opened up. Cleveland Prost is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe I’ve been writing about beer since 2014. For most of that time, I kept things deliberately light — taproom profiles, new releases, the people behind the pints. Gradually, over years of building this thing, you gave me something I didn’t expect: permission. Permission to go deeper. To say what I actually saw in this industry and what I actually believed about it. That trust isn’t something I take lightly. It’s why that piece existed at all, and it’s why this one does too. I’m not walking anything back. But I want to go further. In that piece, I wrote that beer has never existed outside the system. That immigration policy affects who staffs breweries and harvests ingredients. That labor policy affects taproom workers. That civil rights policy affects who feels safe walking into a taproom. That “beer does not exist in a vacuum. The idea that it does is comforting. It is also false.” I believe that as much now as I did when I wrote it. But one idea came back at me, in different forms, over and over (from reader emails, comments, and conversations): that beer itself isn’t political — that it only becomes political when someone decides to make it that way. That what we’re really seeing is a choice by individuals to inject division into something that doesn’t inherently require it. It’s a comforting idea. It’s also wrong — and I think it’s worth being precise about why. That framing assumes that breweries operate outside the conditions shaping everything else. That politics is something you choose to bring into a room that was, until then, clean and neutral. That if you stay quiet, you stay clear of it. But the room was never neutral. It was never clean. Politics is already in the room. It’s in who walks through the door comfortably and who hesitates. It’s in whether a space can be used for organizing without fear. It’s in whether helping someone quietly might carry consequences you have to think carefully about in advance. It’s in who staffed the brewery, who harvested the grain, who can afford to be a regular. The idea that you opt out of all that by staying quiet is an illusion. You only change how visible your response to it is. This is, I realize, a hard thing to hear if you came to a beer newsletter for something lighter. I wrote recently that “beer, for me, has always felt like a refuge — a third place in an increasingly fractured world.” I meant that. I still do. But a refuge is not an escape from reality. It’s a place to gather strength to face it. Here’s what I actually missed — and what I want to correct. Multiple people in the industry reached out to me. I’m not naming them and I’m not identifying their businesses, because that’s not my call. If and when they want to be loud about what they’re doing, that agency belongs to them. What I can share is the substance of what they said, because it complicated something I presented too cleanly. The overall message: *You don’t know what we all are doing.* And they’re right. I don’t. One example involved a collaboration brewed quietly to support another business facing serious challenges in a whole different region, with proceeds directed toward solidarity, community, and keeping operations afloat. No announcement. It could have been broadcast widely. The point was never publicity. Another example involved logistical support for community efforts: organizing safe transportation, providing space for meetings on otherwise closed days, facilitating gatherings under difficult conditions. All of it happening while balancing real financial pressure and genuine concern for personal safety. None of what they described is a brewer “deciding to make beer political.” It’s people responding to the conditions around them — conditions that are already shaping who feels safe, who has access, who can gather, who needs help, and who has the capacity to offer it. Politics, again, already in the room. Already shaping choices. Whether anyone announced it or not. I’ve spent decades in taprooms, at barrel releases, at festivals, in back offices and brewing floors, talking to the people who built this industry from nothing. I know how much happens that never makes it onto social media. I know the owner who quietly comp’d a tab for someone having a crisis. The brewer who drove an hour to pick up a stranger who needed a safe ride. The taproom that stayed dark on a Tuesday so a community group could use the space without it becoming A Whole Thing. None of that gets a post. Most of it never will. So when I wrote recently about silence — when I said that “silence right now doesn’t feel neutral, it feels like complicity” — I was writing about what I could see. And I was right about what I saw. The public silence of breweries that have the platform, the stability, and frankly the safety to say something and choose not to? That still troubles me. I’m not softening that. But some of what I read as silence is actually something else entirely. It’s people doing the work with their hands instead of their phones. It’s people who are genuinely afraid — not of being canceled, but of real consequences for their families, their employees, their ability to keep the doors open at all. That deserves more than a footnote. It deserves to be named clearly. Here’s the tension I want to sit with honestly: public statements matter. They matter because people can’t rally around something they can’t see. Visibility creates awareness and solidarity. It helps people find each other. It tells someone standing outside your taproom door, uncertain whether they’ll be welcomed inside, something they need to know — or whether it’s even safe for them to be in public at all. That’s not performative. I wrote recently that the craft beer movement “was built on collective defiance. It was built on rejecting consolidation. On pushing back against homogeneity.” I believe that too. And I’ll extend it: breweries should be at least as loud about their values as they are when they drop a new seasonal. Your hazy IPA gets a full rollout — the label art, the tap handle photo, the countdown post. Human dignity deserves the same energy. Be as loud about human rights as you are about your beer. There is no reason those two things should require different levels of courage from you. But visibility isn’t the only form of courage. And not everyone can be visible right now without real consequences — financial, personal, sometimes physical. There are people in this industry doing hard, unglamorous, sometimes risky work in the background, and announcing it would compromise it or paint a target on someone who’s already stretched thin. That’s not silence as complicity. That’s operational discipline under pressure. What I want to push back on — clearly, not gently — is the idea that behind-the-scenes action and public visibility are in competition with each other. The person organizing quietly in the back room and the person posting a statement of solidarity on a Tuesday morning are both doing something real. We need both. We need the quiet infrastructure and we need the visible signal. We need people to know that this industry — at its best, at its most independent, and human — gives a fuck. I closed that piece with a question: “Reactive and fearful? Or clear and values-driven?” That question still stands. But having heard from you, I’d add a corollary: the values-driven path isn’t always the loudest one. Sometimes it’s a phone call and a recipe. Sometimes it’s a room made available on a closed Tuesday. Sometimes it’s a drive across town for someone who needed a safe ride home. All of it is political. All of it was always political. You don’t get to opt out of that — you only get to decide what you do with it. I’ve spent more than a decade writing about this industry because I believe it can be exactly that. I’ve been lucky enough to build an audience that lets me say so plainly. That’s a privilege I intend to use. The work is happening. Some of it you’ll see. Some of it you won’t. Support it either way. Cleveland Prost is a reader-supported publication covering beer and brewing across New York state. To receive new posts and support this work, consider becoming a free or paid subscriber. Cleveland Prost is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
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