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Epic Games shifts to automation-first development: Tim Sweeney sees a “golden age of gaming”
Epic Games is moving teams toward automation-first development. Tim Sweeney says generative tools could speed up production, lower costs, and open wha
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Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
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Macron faces political firestorm after riots
Worst street violence in years comes six months ahead of one of Europe’s most closely watched elections
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Robots, health, monarchs at Wisconsin Science Festival
EAU CLAIRE — For families enthusiastic about science, downtown was the place to be Friday, as educational organizations gathered for the Wisconsin Science Festival.
Johnny Cash tribute show coming to Carmel's Palladium Oct. 22
CARMEL, Ind. - James Garner's Tribute to Johnny Cash brings its nationally touring production to the Payne & Mencias Palladium at the Allied Solutions Center for the Performing Arts on Thursday, Oct. ...
Kaia Gerber pens heartbreaking tribute to late brother Presley: ‘This party sucks so bad without you, Prez’
“I am learning how to love you when I cannot see you,” the model wrote in a letter addressed to her brother, who died on Sept. 20.
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Robert Wagner reveals secret to success of 36-year marriage to Jill St. John
Wed in 1990, the “Hart to Hart” star and St. John first met in the late 1950s.
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Mosaic Health Launches Public Phase of Conners Campus Capital Campaign - The Source
Mosaic Community Health launched the public phase of its Conners Campus capital campaign on Tuesday, inviting neighbors, businesses and community members to help build a new primary hub for comprehensive health services on Bend’s east side. The launch event, held at the construction site at 2790 NE Conners Ave., brought together state legislators and Mosaic […]
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Cindy Crawford breaks silence on son Presley Gerber’s death: ‘We are beyond heartbroken’
Cindy Crawford has penned a heartfelt tribute to her son, Presley Gerber, nearly one month after his death at 27: ‘So proud of how he showed up in the world.’
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Apple Expected to Release New Products on Next Four Fridays
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman. The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28. If this timeframe proves to be accurate, then Apple will be releasing new products for the next four Fridays, with the other dates already announced.
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The Elizabeth Holmes documentary is crushing it at the box office. See how much it's made so far.
Nathan Fielders nearly three-hour documentary about disgraced entrepreneur Elizabeth Holmes is running up numbers at the box office
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Broncos have perfect wordy excuse for Bo Nix’s struggles
Bo Nix has not been playing well this season. The Denver Broncos quarterback has 1,049 yards, six touchdowns, three interceptions and completed 60.3% of his passes through six games and is on pace for the worst statistical season of his…
Apple's HomeViews Reportedly Collected Dust in Warehouses 'For the Better Part of a Year'
The product pipeline was choked nearly to death by Siri delays.
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Jamel Dean Gets Nod as Steelers Captain vs. Former Team
TAMPA, Fla. — Ahead of Sunday’s road matchup with the Tampa Bay Buccaneers, cornerback Jamel Dean and running back Travis […]
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Hundreds of Families Turn Out for Celebrate Science Indiana Festival
The October 10th event allowed children and parents the opportunity to conduct science experiments, learn about robotics, and more. The 15th annual Celebrate Science Indiana Festival brought together ...
Hundreds of Families Turn Out for Celebrate Science Indiana Festival
The October 10th event allowed children and parents the opportunity to conduct science experiments, learn about robotics, and more. The 15th annual Celebrate Science Indiana Festival brought together thousands of students, families, educators, and science enthusiasts to the Indiana State Fairgrounds for a day of hands-on learning and exploration. Organized by the Science Education Foundation […]
Disney Villains Boo Buckets, VisionQuest, and Banana Ball Returns: This Week at TMSM
McDonald’s confirms Disney Villains Boo Buckets, VisionQuest premieres, Six Ravens opens at Disney Springs, and Banana Ball heads back to Disney World. Here’s everything you missed.
MIKE FLANAGAN’S “CARRIE” TRIUMPHS ACROSS THE GLOBE
Stephen King’s debut novel Carrie has seen many adaptions over the years. Aside from Brian De Palma’s 1976 feature adaption, other iterations of Carrie haven’t been quite so successful. When it was announced filmmaker Mike Flanagan would be adapting Carrie once more, many fans rolled their eyes. However, Flanagan’s adaption has rocketed to the top ...Read More
Video game ownership bill introduced in Congress
The Power To The Players Act would guarantee buying a game means you own it, not license it.
Promising Entertainment Stocks To Follow Today
Walt Disney, Spotify Technology, Verizon Communications, Take-Two Interactive Software, and Caesars Entertainment are the five Entertainment stocks to watch today, according to MarketBeat's stock screener tool. Entertainment stocks are shares of publicly traded companies that produce or distribute
This Is Why Everyone Hates V6 Engines
The V6 has powered all kinds of cars and trucks, including many enthusiast favorites. But it has few defenders.
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'A uniquely direct route that might cause damage': Scientists uncover link between air pollution and eye diseases like glaucoma
A review of 41 studies found that higher exposure to air pollution was linked to greater odds of glaucoma and cataracts, with PM2.5 pollution showing the clearest association.
Campbell County health and food inspections (10/9/26–10/15/26)
GILLETTE, Wyo. — The Consumer Health Services Division of the Wyoming Department of Agriculture conducts inspections of retail food establishments throughout Wyoming (where there is not a local health department that does inspections) to help ensure safety of Wyoming residents. Campbell County establishments are inspected at least once a year by the WDA. All of […]
Apple's first touchscreen MacBook could debut on November 6: Here's what to expect
After over a decade of not adopting touch displays on its Mac notebook lineup, Apple will finally be releasing its...
Oblivion Remastered Mod Built Using Claude AI Boosts FPS By Over 40% And Drastically Reduces Stuttering Without Sacrificing Visual Quality.
AI-assisted mod Oblivion Remastered Performance Fix boosts FPS by over 40% while enhancing visuals on Ryzen 7 5800X/RX 9070 XT systems.
Andy Cohen Reveals the Two ‘Real Housewives’ Franchises That Hold a Special Place in His Heart
Andy Cohen says two Real Housewives cities hold a place in his heart: New York and Atlanta. However, he stops short of naming one cast member as his favorite. “I will say New York and Atlanta have alw...
Director Naoki Hamaguchi Confirms Hard Mode in FFVII Revelation, Gives Us the Details!
Director Naoki Hamaguchi sits down with Hardcore Gamer to talk everything from Hard Mode and FITS to his thoughts here at the journey's end.