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Think honey is healthier than sugar? What to know
Portion size – and the rest of your diet – matters far more than the color or thickness of the sweetener you choose.
U.S. Department of Health and Human Services (HHS) Recommends Science-Based Thresholds to Target Dangerous Enhanced Kratom Products
Kratom products credit: CDPH DEA takes action based on updated recommendation from HHS October 11, 2026 - WASHINGTON - On Friday, the U.S. Department of Health and Human Services relesed the following: The U.S. Department of Health and Human Services (HHS) provided a new recommendation to the Drug Enforcement Administration (DEA) that establishes science-based thresholds for 7-hydroxymitragynine (7-OH) and mitragynine pseudoindoxyl (MGPI), potent opioid compounds associated with products marketed as kratom. The Department of Justice today announced that DEA issued new Notices of Intent reflecting HHS’ updated scientific analysis and recommendations, including a new Notice of Intent for 7-OH and MGPI incorporating HHS’ recommended concentration and ratio thresholds. Following a review of available scientific data and comments, HHS Assistant Secretary for Health Admiral Brian Christine, M.D., recommended that DEA use concentration or ratio-based thresholds to determine which products containing 7-OH and MGPI are subject to Schedule I control for purposes of temporary scheduling of these substances under the Controlled Substances Act. The recommendation is designed to target concentrated or chemically altered products while distinguishing them from natural botanical kratom products, which may contain trace amounts of 7-OH and MGPI. “We are drawing a clear line between natural kratom and dangerous, enhanced opioid products,” said HHS Secretary Robert F. Kennedy, Jr. “We listened to the public, followed the science, and developed a clear recommended threshold for temporary scheduling that targets concentrated 7-OH and MGPI without sweeping natural botanical kratom into Schedule I. The Trump Administration will continue taking decisive action against dangerous products that fuel addiction while making sure our policies are grounded in rigorous science.” Under the recommendation, 7-OH and MGPI would be controlled in Schedule I for purposes of temporary scheduling when either substance alone, or their combined amount when both are present: Exceeds 1 milligram per gram in solid powders, encapsulated material, or other solid forms, or exceeds 1 milligram per milliliter in liquid preparations; or When the mass of mitragynine present divided by the mass of 7-OH, or MGPI, or the combined amount of 7-OH and MGPI if both present, is less than 100. The ratio-based approach reflects the alkaloid composition of natural kratom products and provides a way to identify products intentionally enhanced or concentrated with 7-OH or MGPI. Available scientific data indicate that 7-OH occurs naturally in botanical kratom at relatively low or trace levels, while some evidence reviewed by FDA suggests MGPI may also occur at trace levels in some natural or kratom-derived products. FDA's scientific review found that 7-OH is substantially more potent than morphine in preclinical studies, with available data indicating approximately two to nine times greater potency depending on the study. FDA also identified evidence supporting a meaningful risk of opioid-like physical dependence and withdrawal from MGPI. “Our recommendation gives DEA a scientifically supportable framework to distinguish natural botanical kratom from products that have been concentrated or manipulated to deliver dangerous levels of potent opioid compounds,” said Assistant Secretary for Health Admiral Brian Christine, M.D. “This approach allows us to focus on the products that pose the greatest threat to public health.” In July 2025, following an FDA scientific and medical evaluation, HHS recommended that 7-OH above a specified threshold be placed in Schedule I of the Controlled Substances Act. In July 2026, DEA announced its intent to temporarily schedule 7-OH above a specified threshold, and HHS simultaneously sought public comment on the proposed threshold. DEA subsequently temporarily placed MGPI and two synthetic 7-OH derivatives, MGM-15 and MGM-16, in Schedule I. Since then, questions have emerged about how scheduling could affect natural botanical kratom products potentially containing trace amounts of MGPI. The new HHS recommendation responds to those concerns by providing DEA with a more precise threshold based on both the concentration of 7-OH and MGPI and their relationship to mitragynine, the predominant alkaloid in kratom. HHS and FDA will continue working with DEA to protect Americans from dangerous concentrated and synthetic opioid products while ensuring federal policy is grounded in the best available science. Source: HHS
Arteta praises criticised Arsenal 24yo for Leeds performance
Mikel Arteta had praise for Noni Madueke following Arsenal’s win over Leeds United on Saturday, with the winger moving back to the left-hand side.Photo by Julian Finney/Getty ImagesWith Christos Tzo...
'Swamp-like colors' on the moon: New NASA report reveals strange sights from Artemis II mission — Space photo of the week
Astronauts on NASA's Artemis II mission saw surprising "jaundiced yellow" and "swampy green" colors on the moon during their close lunar flyby, a new report reveals.
Sweating the details: Sauna's potential health benefits draw scientists' interest
A group of international researchers is pushing to rigorously study the potential health benefits of sauna and other heat therapies. They hope to bring scientific legitimacy to the age-old practices.
Sweating the details: Sauna's potential health benefits draw scientists' interest
A group of international researchers is pushing to rigorously study the potential health benefits of sauna and other heat therapies. They hope to bring scientific legitimacy to the age-old practices.
With Senate majority up for grabs, candidates fight for 'kingmaker' voters
Eight Senate races are considered the most competitive, nearly all in states with significant swaths of people unaffiliated with either major party.
Remote employee shares unusual schedule working 4 p.m. to midnight
Recruiter Jimmy Kibuswa works remotely from 4 p.m. to midnight. His daily routine leaves time for sleep, the gym, and relaxing.
"Has excellent qualities..." Michael Carrick Praises Bryan Mbeumo vs Spurs
Bryan Mbeumo’s goal almost gave Manchester United a first win in four, yet late drama and ongoing passive play left Michael Carrick searching for answers amid a worrying winless streak.
Hull City vs Everton: Match Preview| The Toffees are back!
It’s been 84 years… Now we all know how an elderly Rose felt in Titanic after enduring the longest of international breaks. There will have been 22 days between the win over Ipswich and Sunday’s trip to Hull, making it feel like a mid-season break. Despite the criticism, I am in favour of the new […]
‘SNL’ Mocks Trump’s Nobel Peace Prize Snub, Public Execution Plan
The NBC comedy show took aim at the president’s Nobel ambitions and Pete Hegseth’s proposal in its latest episode.
Alabama’s Kalen DeBoer Makes Concerning Admission After Georgia Loss
Alabama football head coach Kalen DeBoer has plenty of reasons to believe in his Crimson Tide, but Saturday’s loss to Georgia has introduced a question that nobody inside the program can confidently answer just yet. How will Alabama respond when things aren’t going its way?For much of the season, DeBoer has been able to evaluate […] The post Alabama’s Kalen DeBoer Makes Concerning Admission After Georgia Loss appeared first on HEAVY.
A 100-kg green anaconda can almost vanish in the Amazon; scientists found giant snakes hiding under logs, leaf matter, vegetation, and riverbanks
Green anacondas can remain difficult to spot in the western Amazon, even when they weigh 100 kg. A study of the snakes in Peru found that they were usually visible only when basking.
Today's NYT Strands Hints (and Answer) for Sunday, October 11, 2026
If you’re looking for hints and answers for Sunday, October 11, 2026 with the theme “They don’t make ‘em like they used to,” read on.
Connections: Sports Edition today: Hints and answers for Oct. 11, 2026, puzzle No. 748
Welcome to Connections: Sports Edition Coach — a spot to gather clues and discuss (and share) scores.
'Ambani won't go out of business': Elon Musk says Starlink competition would benefit Indians
SpaceX CEO Elon Musk on Sunday said that competition from Starlink would "benefit Indian consumers" by offering them more choices, arguing that Reliance Industries chairman Mukesh Ambani would not go out of business even if his profits declined.
Clover Health (CLOV) Stock Looks Reasonable Despite New 5 Star Ratings
Clover Health Investments has seen sharp swings in its share price in recent years, and the stock closed at US$4.79 most recently. With the business in the spotlight after new Medicare plan ratings, the question for investors is whether that price can be explained by its sales. The stock has delivered a very large 3 year return of about 365.0%, which puts a lot of weight on whether current revenue levels and future top line potential can support today’s valuation. Clover Health’s Medicare...
Badgers swept in fifth straight loss to Nebraska
The Badgers fought quite hard, but fell short on Saturday.
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican | Newsradio 1140 WRVA
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican.
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican.
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican.
#1 Nebraska Volleyball Sweeps #7 Wisconsin To Stay Undefeated
The Huskers were dominant in the top ten battle
Florida HC Jon Sumrall Admits Gators Have Serious Problem Brewing
After a humiliating blowout at The Swamp, Jon Sumrall faces a crisis as recurring defensive lapses and stagnant quarterback play threaten to derail the Gators' once-promising season.
USWNT Gets a Measuring Stick Ahead of the World Cup
The USWNT is still finding its footing after falling to No. 1 Spain.
PS2 Discs Now Load on Jailbroken PS5 Consoles Through PS5SX2 Emulator
Developer Sword has added physical disc support to PS5SX2, a native port of the PCSX2 PlayStation 2 emulator for jailbroken PlayStation 5 consoles. The feature arrived as a beta in version 2.01 on October 10, a day after Sword showed it off on X with a clip of a PS2 disc going into a PS5....
Jim and Marilyn Simons lent their 68-metre superyacht to ocean scientists; an $80,000 system tested whether luxury vessels could help validate satellite data
Superyachts are usually associated with luxury travel, but the 68-metre Archimedes, owned by Jim and Marilyn Simons at the time of the research, also became a platform for marine science. During several deployments between 2018 and 2020, an autonomous measurement system aboard the yacht collected ocean-colour observations at a range of locations, including remote regions such as the Antarctic Peninsula.
Billionaire boarding school drops $17M on superyacht for science class
Le Rosey in Switzerland, the world's most expensive boarding school, has taken delivery of a $17 million solar-electric superyacht just so that the students can leave campus to study sailing, ocean...
Florida crews round up 59 swans in annual health checkup, and children get a rare chance to hold one
"It really sparks interest, and it shows how important it is in Lakeland."
Power & Politics: New Charges for former State Sen. Dennis Bradley; one-on-one with Republican candidate for CT's 4th Congressional District
Dr. Don McAulay, of Quinnipiac University, and Republican Congressional Candidate Dr. Michael Goldstein join the show this week.
Power & Politics: New Charges for former State Sen. Dennis Bradley; one-on-one with Republican candidate for CT's 4th Congressional District
Dr. Don McAulay, of Quinnipiac University, and Republican Congressional Candidate Dr. Michael Goldstein join the show this week.
Arbeloa 'doesn't feel fear' but pressure increases after loss
Fulham boss Alvaro Arbeloa says he does not 'feel fear' after defeat at Ipswich left his side winless in six games and bottom of the Premier League.
Microsoft offers MacBook Pro owners up to $1,000 to switch to Surface Laptop Ultra
Microsoft is offering MacBook Pro owners up to $1,000 in extra cash back when they trade in their Apple laptop and preorder the new Surface Laptop Ultra. The bonus is paid in addition to the device’s normal trade-in value, as Microsoft tries to lure Apple users to its $2,599.99 RTX Spark-powered flagship.
Sept. 2026 Emeryville Newswire: Women-Owned Businesses Make List, New Leads in Hillyard Search, Javi’s Employee Attacked
Sept Emeryville news: Women-owned businesses make the list, Japanese retailers boosting Bay Street, and new leads in Amy Hillyard search.
Swansea lose first game at revamped St Helen's
Swansea suffer late loss to Ebbw Vale on their return to St Helen's as unbeaten Cardiff take over from Newport at the top of SRC.
Trump’s Medicaid cuts strip health coverage from some legal immigrants—including refugees and victims of human trafficking
The move is part of sweeping changes to Medicaid under President Donald Trump’s 2025 tax cut and policy law.
TENNESSEE LADY VOLS VOLLEYBALL: Ole Miss gets swept
No. 10 Tennessee powered past Ole Miss (25-15, 25-12, 25-14) as Food City Center packed out in Dark Mode on Friday night.
At one of WA's busiest ERs, each day brings teamwork and ‘an element of chaos’
Good Samaritan is the only hospital in Puyallup, the single emergency trauma center serving a large swath of central and east Pierce County, meaning staff members have to get creative.
Brian Schottenheimer Must Answer for More Than the Offense
Brian Schottenheimer faces scrutiny after the Cowboys’ loss to Tampa Bay exposed problems that extend beyond the offense and into his entire team.
Best The Legend of Zelda: Ocarina of Time deal: Save $10 on Nintendo Switch preorders
Save on the physical edition of this hotly-anticipated remake.
What Killed Europe’s Ancient Wild Cattle? Scientists Find a Disturbing Answer
The fate of Scandinavia’s aurochs warns conservationists worldwide that curbing hunting alone may not save species facing depleted genetic diversity and fragmented habitats. The cattle on today’s farms descend from aurochs, wild animals that once roamed much of Europe, Asia, and northern Africa. They disappeared from Scandinavia thousands of years before the species became extinct
Ongoing lawsuits allege GLP-1s can cause serious harm. But we don't know how often
Scant data about serious adverse effects makes it harder to answer scientific and legal questions about how often the drugs might cause serious harm like blindness or pancreatitis.
NYT Strands Hints for October 11, 2026
Scroll down for hints and conversation about the puzzle for Sunday, Oct. 11, 2026.
Analysis: Injury-riddled BYU handles its business in win over Iowa State, sets up epic battle with Notre Dame
The No. 8 Cougars were far from perfect in improving to 5-0, but that 0 on their record is all that matters at this point
Andoni Iraola hints at Liverpool striker gamble for Man City
Andoni Iraola has hinted that he may look to Bradley Barcola to act as an auxiliary striker in the absence of Alexander Isak.The Sweden international was missing from the club’s training sessions in...
Zoomlion Expands Mining Machinery Business as International Revenue Grows
Zoomlion Heavy Industry Science & Technology Co., Ltd. ("Zoomlion") is expanding its mining machinery business and strengthening international operations. In the first half of 2026, its mining machinery business grew by more than 57.20% year on year, while company-wide international revenue rose 12.45% to RMB 15.535 billion, accounting for 57.25% of total revenue.
Scientists planted 40,000 native seedlings in Yosemite's damaged Tuolumne Meadows; three years later, soil organic matter was improving, but the meadow was still losing more carbon than it gained
Scientists who planted 40,000 native sedge seedling to restore the damaged Tuolumne Meadows in California's Yosemite National Park, have found early signs of improvement after. The results, however, also show that restoring the meadow's soil and its ability to store carbon could take several decades.
Can China’s dancing robots swing some new business partners in Africa?
Performances are about marketing China as a technology partner, analysts say, but it is not clear if they will translate into factory deals.
Rewriting the playbook: The grassroots movement for Black midlife health
I was 45 when my body first started sending distress signals: drenching night sweats, sudden 2 a.m. awakenings and a persistent brain fog that had me forgetting...
Red Wings Prospect Discusses His Lost Summer
Excitement quickly turned to agony for Detroit Red Wings prospect Eddie Genborg. When his Swedish season concluded early last spring, […]
World Mental Health Day: let’s talk and listen
World Mental Health Day on October 10 raises awareness around mental health. Find out what the EU is doing to improve our mental well-being.
Africa’s 10 most innovative countries, according to latest ranking
Business Insider Africa presents Africa’s 10 most innovative countries
Mets’ Proposed Yankees Swap Is More Complicated Than It Looks
A Mets–Yankees trade proposal involving Giancarlo Stanton and Jorge Polanco has major hurdles. His veto rights, salary and DH fit explain why. The post Mets’ Proposed Yankees Swap Is More Complicated Than It Looks appeared first on HEAVY.
Connections: Sports Edition today: Hints and answers for Oct. 10, 2026, puzzle No. 747
Welcome to Connections: Sports Edition Coach — a spot to gather clues and discuss (and share) scores.
Today's NYT Strands Hints (and Answer) for Saturday, October 10, 2026
If you’re looking for hints and answers for Saturday, October 10, 2026 with the theme “A slow drizzle,” read on.
Ipswich Town vs Fulham – Predicted lineup and team news
Ipswich Town host Fulham at Portman Road on Saturday seeking a third win of the season against opponents yet to win one. Gary O’Neil’s side are 11th on six points, while Fulham are 19th on two. Ip...
Zelda: Ocarina of Time Switch 2 pre-orders set Amazon record, dominating GTA 6
The Ocarina of Time remake and GTA 6 should overshadow all November competition. Yet physical Amazon sales of the Zelda title are moving at an unprecedented pace. Nintendo’s Switch 2 exclusive game has sold more than 100,000 copies in the last month alone.
Swann Arlaud did not want to talk politics
At 45, the actor has remained true to his deeply held left-wing convictions. In May, he signed the anti-Bolloré group letter, risking his career as a result. Meanwhile, Swann Arlaud plays a civil servant drawn into collaboration in Emmanuel Marre's new film.
Maple Leafs Could Find an Answer in Pavel Zacha
The Toronto Maple Leafs could find a solid answer to its lineup needs in Boston Bruins center Pavel Zacha, but it depends on several factors. The post Maple Leafs Could Find an Answer in Pavel Zacha appeared first on HEAVY.
Seminole Hard Rock Hotel & Casino Hollywood Unveils 'Zona de Fuego' Florida's First Fully Integrated Latin Gaming & Entertainment Experience
/PRNewswire/ -- Seminole Hard Rock Hotel & Casino Hollywood today unveiled Zona de Fuego, Florida's first fully integrated Latin gaming and entertainment...
Sonic Racing: CrossWorlds "Year Two" Roadmap Revealed - Major Free Updates, New Collabs And Much More
Return to the track this November
Reddit AMA: Ohtani's health, final NLCS roster decisions and more
MLB.com Dodgers beat reporter Sonja Chen took questions from fans in an r/Dodgers AMA on Friday. The full conversation can be viewed here, but below is a sampling of the best questions and answers, lightly edited for clarity.
Seahawks Injury Issues: Coach Earns Credit For Finding Answers
With key starters sidelined, first-time coordinator Brian Fleury earns praise for stabilizing Seattle’s offense through creative adjustments and steady leadership amidst a wave of early-season roster volatility.
Karl-Anthony Towns sees Knicks lessons in boxing's sweet science
Knicks star Karl-Anthony Towns explains how boxing translates to basketball and why he expects a hungry Canelo Alvarez against Christian M'billi.
CFTC Can’t Tell the Difference Between Sports Betting and Derivatives Trading
WASHINGTON, D.C.— Benjamin Schiffrin, Director of Securities Policy for Better Markets, issued the following statement after the Commodity Futures Trading Commission (CFTC) proposed a rule that treats event contracts on sports, elections, and pop culture as financial derivatives and adopted a rule that attempts to distinguish ‘casino-style gambling products’ that it says are not swaps from
Live Nation Entertainment prices $730M and €600M senior notes due 2032, nets blended 5.89% via swaps
Live Nation Entertainment priced $730,000,000 of 7.125% senior notes and €600,000,000 of 6.125% senior notes due 2032.Key Highlights:Original SEC Filing: Live Nation Entertainment, Inc. [ LYV ] - 8-K - Oct. 09, 2026This is an AI-powered summary. It may contain inaccuracies. Consider verifying impor…
Sonic Racing: CrossWorlds Year Two updates and DLC announced
SEGA has announced new updates and downloadable content coming to crossover racing game Sonic Racing: CrossWorlds in Year Two, which officially starts on November 3.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka was “Iron Mike” as a player who revolutionized the tight end position and later became the easily recognizable and often imitated fiery, mustached and sweater vest-wearing “Da Coach” of the Chicago Bears during a Super Bowl-winning tenure.Ditka died Friday at 86, his family announced in a statement.
Magic's Sean Sweeney Talks Preseason Win, Injury Updates
Orlando Magic coach Sean Sweeney had a lot of good things to say about the team after a preseason win over the Memphis Grizzlies. He also provided injury updates on Anthony Black and Noah Penda.
Trump establishes committee to investigate Federal Reserve's Lisa Cook in latest effort to fire her
The inquiry will include a hearing at the White House Nov. 5, President Donald Trump said in a written memo, that Cook “shall” attend to answer questions from the committee.
Sonic Racing: CrossWorlds Year Two DLC includes Hello Kitty, Persona, Final Fantasy VII, and more
SEGA hosted a special showcase revealing the next two DLC packs for Year Two of Sonic Racing: CrossWorlds, following Godzilla and Evangelion.
From family practice to business leadership: Dr. Michael App continues his journey at Davenport
Michael App, M.D., is a lifelong resident of Grand Rapids and a busy man. He runs his own private medical practice, leads the largest network of independent physicians in West Michigan, serves as medical director for Interim Hospice and Home Health Care of West Michigan, and is a student at Davenport University.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Indiana Pork expands disease prevention efforts as part of its Swine Health Advisory Committee
The director of producer education for Indiana Pork says protecting the health of the U.S. swine herd remains a top priority for producers in 2027. Stacy Herr, director of producer education, says disease prevention isn’t a one-size fits all approach. “PEDV virus and PRRS virus have significant impacts on production,” she says. “What would it […]
Trump says US to get diesel from Russia
Trump’s shocking announcement comes after he signed a sweeping Russia sanctions law last month.
Business News: Movado Selling Ebel To F.P. Journe And Chanel In Deal Heralding Comeback Of Once Mighty Swiss Brand
Consortium of buyers, including François-Paul Journe and French luxury group Chanel, buys 95% stake in Ebel for $66.5 million.
Hegseth wants to livestream a firing squad execution. What we know about the rare move
Defense Secretary Pete Hegseth’s announcement Thursday that the firing squad death of the Fort Hood mass shooter will be livestreamed was swiftly met with bipartisan criticism and questions over how the public execution will be carried out.
Community Science Takes Centre Stage on World Migratory Bird Day
World Migratory Bird Day marks its second peak day of the year by celebrating the people whose observations help understand bird migration,
Bears' Ben Johnson gives significant Caleb Williams injury update
Chicago Bears head coach Ben Johnson gives was asked about Caleb Williams' injury, and he answered.
Swedish fashion brand Toteme coming to Oak Street
Swedish fashion brand Toteme will open a 1,173-square-foot store at 40 E. Oak St., its first in Chicago, while that space's tenant moves into the Drake Hotel.
Map of states where most people could lose health care under Medicaid shift
The Medicaid changes could increase the number of uninsured Americans by 7.5 million in 2034.
Scientists Took a Cheek Swab From the World's Oldest Tortoise. His DNA Could Reveal Hints to Longevity
Jonathan, an Aldabra giant tortoise, is about 194 years old and the oldest land animal alive today. Discoveries about his genetics could provide clues to extending lifespan in humans
Two 4-H State Council members begin next chapter at Penn State
Two members of the 2026 Pennsylvania 4-H State Council are attending Penn State’s College of Agricultural Sciences this fall as first-year students.
Kīlauea's swelling summit helps scientists forecast lava fountain eruptions
Episodic lava fountaining is a rare volcanic behavior in which repeated, hours-long bursts of molten lava and gas are spewed from volcanic vents, with quiet pauses lasting days to weeks between episodes. ...
P7 DarkSword iOS Exploit Kit Adds Crypto Wallet Data Theft and Remote Commands
P7 DarkSword adds on-device keychain and crypto wallet data theft to the iOS exploit kit, alongside two-way C2 communication.
Kitt Peak National Observatory honors Tohono O’odham land, language by renaming science center
Long before the National Science Foundation ever looked up to the starry sky searching for answers about the mysterious cosmos and universe, O’odhams like Jacelle Ramon-Sauberan stood atop I’oligam Du’ag — or Manzanita Shrub Mountain.
Taylor Swift, Travis Kelce new neighbors rail against privacy fence
NEW YORK — Taylor Swift and Travis Kelce’s Ohio neighbors aren’t pleased with the privacy measures they’re adopting for their new property, including a security fence and new trees they
NYCC apologizes for ‘repeated disturbance’ during panel, actor slams fan for ‘disrespecting’ his castmates (exclusive)
“I will always step in to protect that space,” Rogers tells EW, while NYCC producer ReedPop says it’s “taking steps to ensure any future incidents are addressed in a swifter manner.”
Adidas sues White Fox fashion label over four stripes design
Sportswear giant Adidas has filed a lawsuit against popular Australian online fashion brand White Fox Boutique for selling and promoting clothes featuring a four-stripe design that Adidas claims is deceptively similar to its own three-stripe trademark, CNN affiliate 7News reported.
Leak Details iPhone Features for Apple's LG Home Accessories
Smart home accessories that Apple reportedly helped LG develop could offer iPhone proximity controls and a way to begin setup before the devices have power, according to findings shared by the leaker known as "pdfu". The findings concern the upcoming LG-branded accessory range that Bloomberg revealed earlier this week. The lineup reportedly includes a thermostat, temperature sensor, deadbolt lock, wired video doorbell, and several security cameras.
Beef Industry political ‘isms’
Amidst this high-tension political season, everybody and their dog (er, cow) wants to lay strident, negative political monikers on all the political persons that they disagree with. All the good ol’ political system standard “isms”...
Aaron Sorkin reveals the one thing he’d ask Mark Zuckerberg: ‘There’s a whole other movie in answering the question’
‘The Social Reckoning’ writer-director has never spoken to the billionaire Facebook founder.
Rays Benefit From Guardians-White Sox ALDS Going the Distance
The Tampa Bay Rays await their ALCS opponent after the Cleveland Guardians beat the Chicago White Sox 9-5 to force Game 5 of the ALDS. With four days of rest following their Yankees sweep, Kevin Cash and the Rays could gain a pitching advantage heading into Game 1.
The Pivotal Change that Fixed the Browns Defense
After a disastrous opening blowout, Mike Rutenberg scrapped his zone-heavy, Week 1 scheme to get the Cleveland Browns defense back to playing their brand of football. They're 3-0 since the switch.
Monmouth Medical Center Honored by AMA for Commitment to Well-Being of Physicians
Monmouth Medical Center (MMC) has earned bronze level recognition from the American Medical Association (AMA) as a Joy in Medicine® organization. MMC joins fellow RWJBarnabas Health facility Community Medical Center, Toms River, in being named to the 2026-2027 list of Bronze-level hospitals and sister hospitals Cooperman Barnabas Medical Center, Livingston, and Robert Wood Johnson University Hospital, New Brunswick, who currently hold the Bronze level status.
Rami Malek's new role in 'The Man I Love' is an 'act of defiance'
NEW YORK ‒Step aside, “Mr. Robot.” Rami Malek delivers an exquisite, career-best turn in “The Man I Love,” a bittersweet tribute to queer art and community set in 1980s New
Barton Health Invites Community Members to Free Health Fair at Bijou Elementary School
SOUTH LAKE TAHOE, Calif. – Barton Health is holding a Community Health Fair, an inclusive event to benefit members of the Lake Tahoe community. The event offers an opportunity to connect with healthcare providers and...
Here’s a look at the Nobel Prizes for science
An icy window into the cosmos, a light switch for the brain and solving the mystery of mirror image molecules all took home the top prize.
Today in Blue Jays History: The Donaldson Dash
Ten Years Ago Today Josh Donaldson raced home from second base on a grounder to shortstop, clinching Game 3 of the ALDS for the Blue Jays and completing a sweep of the Rangers. With the game tied in the 10th, Donaldson led off against Matt Bush—whose name keeps coming up for all the wrong reasons—with […]