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Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t surprising. Programmatic has solved a real problem by helping brands reach TV viewers with targeted precision at much lower costs. […]
2 culinary legends explain how to improve your baking — and your mental health
During a recent event at WBUR's CitySpace, renowned chefs Joanne Chang and Dorie Greenspan convinced me that even I could whip up beautiful holiday treats. And more surprising still, they said it might be good for me to do so.
Thousands of gamers are installing Bazzite instead of sticking with Windows — and the reasons behind the shift are surprisingly compelling
With weekly installs rising and SteamOS-style usability, Bazzite is quietly carving out a space for gamers tired of Windows friction.
Video games may be a surprisingly good way to get a cognitive boost
However, the type of game and how often you play it matters, with experts recommending moderation.
A tape measure, a metal detector and a spirit level: 25 surprisingly useful things you can do with your phone
While many use our phones predominantly to doomscroll, smartphones have a range of little-known functions that could make life better and easier – from heart monitoring to even developing camera film
Scientists found a hidden clock inside dinosaur eggshells
Researchers have found that fossilized dinosaur eggshells contain a natural clock that can reveal when dinosaurs lived. The technique delivers surprisingly precise ages and could revolutionize how fossil sites around the world are dated.
Scientists found climate change hidden in old military air samples
Old military air samples turned out to be a treasure trove of biological DNA, allowing scientists to track moss spores over 35 years. The results show mosses now release spores up to a month earlier than in the 1990s. Even more surprising, the timing depends more on last year’s climate than current spring conditions. It’s a striking example of how fast ecosystems are adjusting to a warming world.
Earth's Seasons Are Strangely Out of Sync, Scientists Discover From Space
These mismatches have surprising consequences.
Za’atar isn't your average spice blend. Here are a few surprising health perks.
Za'atar adds an earthy depth of flavor to food, but it also comes with a few health perks. Here's what dietitians want you to know.
This giant microbe organizes its DNA in a surprising way
3-D microscopy shows that the giant bacterium Thiovulum imperiosus squeezes its DNA into peripheral pouches, not a central mass like typical bacteria.
The Year in Computer Science
Explore the year’s most surprising computational revelations, including a new fundamental relationship between time and space, an undergraduate who overthrew a 40-year-old conjecture, and the unexpectedly effortless triggers that can turn AI evil.
Larian Studios Confirms That, Unsurprisingly, Divinity Will Be A Turn-Based RPG
The Baldur's Gate 3 studio revealed Divinity during The Game Awards 2025 this month.
What Buddy the Elf Can Teach Us About Global Health Security
You might not expect a man in yellow tights eating syrupy spaghetti to teach you about global health security—but Elf offers surprisingly helpful lessons to understand the importance of addressing biological threats before they become global pandemics.
Exclusive: Is America ready for a woman president? Nancy Pelosi's surprising take.
Exit interview: After four decades, the most powerful woman in the history of the United States heads home. She's still defiant.
Does Sleeping On A Problem Actually Help? Yes
That old adage is rooted in some surprisingly up-to-date research.
The Grinch is surprisingly more popular than ever. Here's how that happened.
The Grinch seems to be everywhere lately. At McDonald's. In the aisles at Walmart. In memes online. It's a sign of our times.
Why Biya's victory damages Cameroon's electoral integrity
Cameroon looks calm — but the disputed election has shaken citizen's faith in the electoral system. Tomaino Ndam Njoya, the only female presidential candidate, joins us Under the Baobab, explains why there were no winners in Cameroon's election, and reveals surprising ways Cameroon's political elite can try to rebuild trust with the electorate.
Nothing Phone (4a) series leaks with surprising processor details
Nothing’s new mid-range devices may be more prepared to clash with the likes of the iPhone 17e, Pixel 10a, and Galaxy A57.
World of Warcraft Players Figured Out How to Make Flying Houses, and Blizzard Has Given Them Its Official Seal of Approval
World of Warcraft players have discovered a trick that makes their houses float in the air, which a number of people have used to make wild flying creations. Better yet, instead of patching it out, Blizzard has surprisingly given its blessing for airborne abodes.
Despite US tariff hikes, global trade remains surprisingly strong
Global trade is proving far more resilient than many economists expected in the face of escalating U.S. tariffs, The Wall Street Journal writes. Despite forecasts of a decline earlier this year, the U.N. now projects global trade in goods and services will reach $35 trillion in 2025—a 7% jump driven by both higher prices and […]
Stronger than milk? researchers point to an unexpected food for bone health | - The Times of India
Cottage cheese is emerging as a surprising powerhouse for bone health, offering more than just calcium. This humble dairy product is packed with prote
Leverkusen hope to have Grimaldo back against Newcastle
When Bayer Leverkusen's starting lineup for Saturday's Bundesliga clash with Augsburg was announced, Alex Grimaldo was a surprising omission.The Spanish left-back was left out of the squad entirely fo...
Trump Mobile’s refurbished iPhones are an unsurprisingly bad deal
Would you like a three-year-old used iPhone for almost $500?
Miley Cyrus Tells Jimmy Kimmel Her Most Gag-Worthy Aversion — Then Realizes It's Sitting On His Desk
The singer opened up about a surprising fear that makes the holiday season especially uncomfortable for her.
N.J. students are finally beating pre-pandemic test scores in one surprising subject
New Jersey education officials had some rare positive news when they released statewide standardized test scores this week.
Scientists Discover The First Single Gene to Directly Cause Mental Illness
Surprisingly simple.
'Godfather of AI' Geoffrey Hinton says Google is 'beginning to overtake' OpenAI: 'My guess is Google will win'
Geoffrey Hinton, an AI pioneer who previously worked at Google Brain, said it was "surprising than it's taken this long" for Google to catch OpenAI.
The surprising reason you should never skip your morning orange juice
Orange juice every day could help your cholesterol.
Curious Minds, Big Discoveries: The Power of Citizen Science
Explore fun and surprising citizen science projects that empower volunteers to contribute to research.
A glass of morning orange juice has a surprising role in your health
Studies suggest 100% or plant-sterol-fortified orange juice may reduce LDL cholesterol modestly. Experts urge moderation and medical advice.
How To Make Extraordinary Wealth Buying a Surprising Business, According To Codie Sanchez
You don't have to reinvent the wheel to get rich. Instead, you can glide into a fortune by launching a business that serves a common need. Financial influencer Codie Sanchez, founder of Contrarian...
Chris Paul, Clippers to part ways with surprising overnight announcement
Los Angeles made a surprising roster move overnight, and Paul will have to finish his NBA career elsewhere
Why Republicans are sweating Tuesday’s special election in ‘Trump Country’
The surprisingly competitive race in Tennessee’s ruby-red 7th Congressional District is a high-profile test of voters’ attitudes about the president’s agenda.
11 surprisingly simple, expert-backed fixes for dramatically better sleep | BBC Science Focus Magazine
Everyone has trouble sleeping from time to time, even sleep scientists. This is what they do to beat insomnia.
Why singing is surprisingly good for your health
From boosting the brain to reducing pain, joining others in song can bring some wide-ranging benefits.