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Masters 2026: Rory McIlroy holds on to win his second straight Masters
McIlroy had a six-stroke lead after two rounds, but entered the final round in a tie for first place. On Sunday, he pulled away on the back nine for his second green jacket.
Florida State freshman linebacker shining at spring practice
Florida State true freshman linebacker Karon Maycock has been putting on a show during spring practice.
Viktor Orbán’s defeat ‘a defining moment’ in Europe. What comes next?
Orbán acknowledged Sunday that he was too far behind to stage a comeback against Péter Magyar, Hungary’s new prime minister.
FSU gets final summer official visit for cornerback target
The Florida State Seminoles will get the final official visit of the summer for 2027 three-star cornerback Trenton Blaylock.
Apple reportedly testing four designs for upcoming smart glasses
These glasses are a step back from an ambitious plan that once called for Apple to launch a variety of mixed and augmented reality devices.
Mauricio Dubon back in center for Braves-Guardians finale
With Michael Harris Jr. on the paternity list and Eli White day-to-day with plantar fasciitis, Mauricio Dubon will make his second straight start in center field for Sunday night’s finale of the Braves-Guardians series in Atlanta. Dubon will hit eighth in the lineup followed by Jorge Mateo, who will make his second straight start at […]
Winners of the 2026 Olivier Awards Celebrating Work on the London Stage
LONDON (AP) — The winners of the 2026 Olivier Awards handed out Sunday for achievement in London theater, opera and dance: New Musical: “Paddington The Musical” New Play: “Punch” New Entertainment or Comedy: “Oh, Mary!” Family Show: “The Boy at the Back of the Class” Revival: “All My Sons” Musical ...
What Flutter Entertainment (FLUT)'s Board Shuffle, Buybacks and Quiet Dart Stake Mean For Shareholders
In recent days, Flutter Entertainment plc reported that long-serving independent director Alfred F. Hurley, Jr. will retire at the 2026 AGM, with Nancy Dubuc set to assume the role of Chair of the Compensation and Human Resources Committee, while the company continues executing a multi-billion-dollar share repurchase program. At the same time, billionaire investor Kenneth Dart has quietly built substantial economic exposure to Flutter through total return swaps, even as analysts question...
California Democrats Rushed to Back Eric Swalwell — and Quickly Abandoned Him
Representative Eric Swalwell, a Washington figure, was largely unknown in the California State Capitol. But influential groups began backing him for governor in the weeks before he was publicly accused of sexual assault.
They Thought This Priest Was Poisoned. When the CT Scan Came Back, the Truth Was So Much Weirder.
Uh, how did that happen?
The Latest: Final round of the 90th Masters has arrived
The final round of the 90th Masters has arrived, and it’s a tight race for the green jacket. Rory McIlroy and Cameron Young enter the round tied atop the leaderboard, and six others are within four shots after a dramatic Saturday. Sam Burns is one shot off the lead, Shane Lowry is two, and two-time Masters winner Scottie Scheffler lurks four shots back.
Science 4 Everyone: Why aren't your plants growing back after the winter?
Are your plants not growing after winter? You aren't alone. Storm Team4 meteorologist Ryan Miller explains why winter conditions affect your plants.
Big Ten dominates 2026 preseason college football QB rankings
Jayden Maiava is one of four Big Ten quarterbacks to appear in a preseason list of the nation's best signal-callers. See which other QBs are there:
Ravens Scott Elliott praises Trey Hendrickson's 'elite' work ethic
Ravens Director of Strength & Conditioning Scott Elliott praised newly signed linebacker Trey Hendrickson's 'elite' physical makeup and work ethic.
Feature: A Look Back At Every Game Nintendo Life Scored 10/10 Over 20 Years
69 outstanding video games
Apple iPhone 18 Pro Latest Leak Signals Significant Design Change
This fall’s iPhone 18 Pro and iPhone 18 Pro Max may have changes to the back and front, compared to the current versions.
The War With Iran Offered a Snapshot of Trump World. It’s Not a Pretty Picture.
In a roundtable discussion, POLITICO reporters detail how the war in Iran pulled back the curtain on the Trump administration.
Jesuit-Rummel winner clinches district title as fast-working pitcher overcomes early struggles
After each pitch, Maes Martin quickly took the return throw from the catcher and stepped back onto the rubber.
The Masters 2026 - final round LIVE! Latest updates, highlights, scores as Rory McIlroy chases major victory at Augusta National
Rory McIlroy looks to become first back-to-back winner of The Masters since Tiger Woods; coverage is live from 4.30pm on Sky Sports Golf, with Featured Groups, Featured Holes and extra coverage on Sky Sports+
"Sweet blood doesn't attract mosquitoes: here is what actually attracts them according to science " - Futura-Sciences
At night, you hear the constant buzzing of a mosquito. By morning, there’s a fresh bite right on your cheek. Meanwhile, your partner slept peacefully through the night. During a walk with friends, you’re the one constantly swatting at tiny attacks on your legs, arms, and back. Like tiny vampires...
Analysis: Trump says he always wins, and the Iran war is the latest example
In an analysis of how Donald Trump treats almost every setback as a win and repeats it until many people doubt the loss, Associated Press writer Will Weissert cites the war with Iran as one of the latest examples.
Science & Medicine: Pain researchers have their eyes on ending chronic pain
A UT Health San Antonio researcher is working to map the nerves involved in jaw pain as part of a federally funded consortium aimed at developing the first targeted, non-opioid treatment for chronic pain, research he hopes will give millions of suffering Americans their lives back and ultimately reverse or even prevent pain in the first place.
I replaced my notes app with Gemini’s new Notebooks — and I’m not going back
I was drowning in scattered notes and tabs — this new Gemini feature finally fixed it
The Screen Time Maximalists Who Spend an Ungodly Amount of Time on Their Phones
As debates over social media addiction rage, people with extreme screen times tell WIRED they have no plans to cut back.
Minneapolis public safety debate back in a familiar place: anger, political squabbling
The Minneapolis City Council’s rejection of Mayor Jacob Frey’s public safety commissioner renewed the angry divisions over policing that have characterized city politics in recent years.
3 big questions for Tennessee quarterback battle after spring practice
Josh Heupel spoke in the future tense about the Tennessee quarterback competition. He needs to see more development. Here are factors to consider.
Peloton’s Latest Leader Thinks He Can Coach It Back to Health
The fitness company has fallen to a small fraction of its value at its pandemic peak, but Peter Stern says Peloton is headed in the right direction.
Peloton’s Latest Leader Thinks He Can Coach It Back to Health
The fitness company has fallen to a small fraction of its value at its pandemic peak, but Peter Stern says Peloton is headed in the right direction.
Today’s Papers – Shocking Milan, Juventus celebrate
La Gazzetta dello SportInter in Como for the Scudetto. Pio must do a LautaroNapoli in Parma with the comeback dream. Conte: ‘Let’s put pressure.’Great LadyWins in Bergamo and narrows the Champio...
Business People
Ann Bordelon is joining the planned STEM university backed by members of the Walton family as vice president of finance and administration.
Captain Clutch completes comeback, Mariners walkoff Astros 8-7
Mariners comeback from 5-run deficit
Nintendo's Animated Films Challenge Disney's Box Office Dominance
Nintendo's expansion into theatrical animation, with billion-dollar films and an annual release slate, is challenging Disney's dominance while strategically promoting its gaming hardware and franchises like the successful Switch 2.
SDFC's winless run extended, downed 2-1 by Minnesota United
San Diego FC’s winless streak continues to grow, falling in back-to-back matches after a 2-1 Saturday night loss to Minnesota United FC at Snapdragon Stadium.
Michigan’s strong third inning helps secure win over MSU
EAST LANSING, Mich. (WLNS) – Michigan State’s late comeback fell short against rival Michigan, as the Wolverines came away with the 6-4 win. The win on Saturday was the Wolverines’ fifth straight. Nick Williams hit an RBI single to right field in the second inning, allowing Ryan McKay to score and give MSU an early 1-0 […]
Dodgers home runs back Emmet Sheehan to beat Rangers
Dodgers 6, Nimmo 3
2026 NFL draft preview: Linebacker prospects and the Arizona Cardinals
Jess Root and Seth Cox talk about linebacker prospects to know for the Arizona Cardinals in the 2026 NFL draft.
Flyers Postgame Blog: Statement Win; Vladar Bounces Back; Vintage Couturier
The Philadelphia Flyers made a statement on Saturday. It was a dominating 7-1 win over the Winnipeg Jets that lowered […] The post Flyers Postgame Blog: Statement Win; Vladar Bounces Back; Vintage Couturier appeared first on Philly Hockey Now.
10 minutes backstage with David Lee Roth at Coachella
INDIO, Calif. — David Lee Roth popped out at the Coachella Valley and Arts Festival on Friday to sing Van Halen's classic "Jump" with Teddy Swims. After the show, we
Health-Related Quality of Life in Burn Injury Victims Attending a Specialized Institution
Introduction Burn injuries cause long-term physical, psychological, and social consequences that substantially affect health-related quality of life (HRQOL), particularly in LMICs. The eviden...
Local brothers use T-shirt business to give back to charity
Two local brothers are turning creativity into something much bigger than a business—they’re using it to give back to their community and bring people together.
Deion Sanders back on the field at Colorado's spring game
After a season that saw Colorado go 3-9, Buffaloes coach Deion Sanders, 58, was hands-on as he watched his team scrimmage on Saturday at the spring game, telling reporters that "I'm good, I'm good," after being diagnosed with bladder cancer last year.
Masters 2026: Masters 2026: Rory McIlroy faces history or heartbreak on Sunday at Augusta
McIlroy will either become just the fourth player ever to win back-to-back Masters, or will have given up the largest 36-hole lead in tournament history.
Small business marketplace opens up in Warren
Helping bring communities that are drifting apart back together. That was the push behind the launch of Hands and Heart United’s spring market Saturday afternoon.
Nearly 100 Colorado businesses have left or scaled back operations since 2019, report finds
A new report from the Colorado Chamber Foundation suggests the state’s weakening competitiveness is driving businesses out of state. Companies are blaming factors like increasing regulations and cost of living for why they’re choosing to...
Masters 2026: Scottie Scheffler gets spicy after Round 3 at Augusta
Scheffler fired a 7-under 65 to get himself back in contention, but wasn't thrilled with some questions after his round.
Role reversal: Phillies 4, Diamondbacks 3
Almost the exact same scenario as last night played out, only in reverse
Forget Masters leaderboard, Scottie Scheffler still biggest threat to Rory
Scottie Scheffler, the world's No. 1 golfer, made a significant comeback in the Masters third round, challenging Rory McIlroy.
Musicians and music lovers flock to Little River’s Star Tavern
There’s a small blue and red building that sits back from a busy highway in Little River, that one regular customer describes as an “artistic mecca” for musicians. And it is flourishing under Ron Johnson's leadership.
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
Seniors: Dennis Ouellette, 80
Ontario Orchards owner not slowing down as he grows his farm market By Stefan Yablonski The seeds for Dennis Ouellette’s career path were sown when he was 6 years old — and he isn’t slowing down. “Since age 6, I grew up an agriculturalist. That is 72 years. Started out with a 37-acre farm when I bought it from my parents and built it up to almost 300 acres. Brought it back down to around 200 acres now,” he said. The location of his business was just a barn, a horse barn, he said. “In 1967, it officially became Ontario Orchards Farm Market. My wife [June] and I graduated [high school] in 1964 and three years later we became Ontario Orchards. We have been here more than 60 years,” he explained. “It is the same location. We have expanded over the years as the customers mentioned different things; we have expanded to bring in different products. “What keeps me going is I totally enjoy what I am doing. I enjoy the people that I work with. The customers are wonderful. Mostly, more important than anything, is my family — my wife, my daughters, grandchildren, son-in-law — we are still very much a family business I’m not going to retire just yet.” He also enjoys the changing seasons. “Ontario Orchards is a four-season business. There is always something new; more energy, more interest. Not only for the business but for my staff, the people that work here. Things keep changing, changing. We are always looking forward to something new and exciting,” he said. They work with quite a number of local farmers within the area and throughout the state, throughout the country and from around the world.” “We do have things from different countries around the world. But specifically, we are very excited about the local. We have an over 200-acre farm. We sell just about everything we raise on that farm right here at the farm market. For example, we press cider year-round. We make baked goods every day, year-round. We sell our apples 12 months a year.” “Today, there are so many products in Ontario Orchards that we never would have thought of in 1967,” he continued. “I attribute a lot of that to my daughters. I like the young blood and new energy. That is very crucial to a business, it keeps it vibrant.” What’s his favorite part of the job? “I don’t have a favorite part. I enjoy it all. I have a lot of intertest in other things,” he said. “I have staff that knows so much. I can go to the staff and say, ‘I don’t know what this is, you tell me what this is.’ They are so knowledgeable. It is impossible for one person to know everything in this place. In the summer, staff is about 60; in the winter about 20, 25.” He added that he plans on being around for several more years.
Seniors: Carol Watson, 72
Owner of Carol Watson Greenhouse and Landscaping in LaFayette enjoys her growing business — still puts in six-, seven-day weeks By Mary Beth Roach Carol Watson, the owner of Carol Watson Greenhouse and Landscaping, has been in gardens since she could walk. Literally. She said she learned to walk in her grandfather’s garden, which was next door to her current home and business in LaFayette. Today, at 72, she is running the business that her mother, Claire, opened in 1981 as Watson Greenhouse. Watson worked part-time for her mom until 1990, when she joined her full time. While she may not have had any formal horticultural experience, she said she learned so much about growing and raising plants from her mom, who had an abundance of energy and talent. Now, after 35 years in the business full time, Watson has no plans to retire, although she joked that she’d like a couple of days off a week. On her seven-acre site, complete with four greenhouses, Watson said her favorite parts of the job are working with and educating her customers; helping some of her young customers build terrariums; conducting occasional class field trips; and supporting local art by decorating the shop with an eclectic mix of pottery from at least four area craftspeople. A one-time employee of the former Dey Bros. department store in Syracuse, Watson said she loves merchandising and enjoys displaying unique pieces of art on shelves and even suspending from ceilings. “We’re creative. We also had top quality plants. We got a reputation of quality plants and unusual products,” she said. It’s tending to her customers and her plants, showcasing the unusual products, and hosting special events to benefit the community that keep her motivated to work six to seven days a week. “I just love it. I love taking care of the plants. I’m one of the few people that really enjoys watering,” she said. And while she has cultivated a solid customer base over the years, she remains savvy in her marketing efforts to draw in new customers. For example, she does a gardening segment on CNY Central television; her active Facebook page has thousands of followers; and she hosts a number of unique events and classes that not only introduce her shop to potential new clients, but some benefit nonprofits as well. About 13 years ago, when the local symphony orchestra was struggling, she said she wanted to help. So, partnering with the group, she began offering concerts, called Soirees, featuring the Syracuse Orchestra’s string quartet. Following up on a suggestion from a customer whose brother is a deejay in retirement, specializing in sock hops, she hosted the greenhouse’s first sock hop. Plants got moved back toward the walls to make room for dancing; a caterer was brought in, offering diner-like food; guests came in period outfits; and proceeds went to the Food Bank of CNY. She is excited about doing it again in October. Via her website, she promotes the greenhouse as an “oasis in the snow,” offering visitors the opportunity to pick up some decorating and gift ideas while taking in the floral and citrus scents. And she also caters to her four-legged friends. Over this past winter, she said, she came up with a “brilliant idea,” although at the time she didn’t appreciate just how brilliant it would become. Feeling it too cold outside to take her dog for a walk, she opted to bring it into the greenhouse. And before long, she was inviting people to bring their dogs into the big greenhouse as well. She looks forward to extending that invitation again this upcoming winter season. For Watson and her customers, the greenhouse is always in season.
If You Visit JoJo’s Diner, Bring Your Appetite
By Stefan Yablonski Q: When did you open? A: We opened Oct. 1. Q: Did you have a previous business? A: This is my first business ever. Q: So why did you start this? A: I was cooking for people my entire life and I decided I’m just going to try it on my own. And here we are! Q: How’s business been? A: It’s been good. Kind of slow over the winter, but starting to pick up now that the weather is getting better. We have high hopes for spring. We were really hopping over the weekend when it was much nicer out. Q: What’s your best dish? A: Our junkyard plates are our huge specialty. It’s a huge messy plate of goodness. We also have breakfast sandwiches, waffles, smashburgers and more. Q: Do you own this building? A: We lease from Chuck Burger. He’s our landlord. He has been super helpful. He provided all the equipment. I didn’t have to. Q: You’re a breakfast spot? A: We do breakfast and lunch all day. It’s kind of our thing. We are open 7-3 every day except Tuesdays. Q: How big is your staff? A: Currently it’s one other person. It’s just been me on the front end and someone in the kitchen or vice versa. Q: It’s all to go? A: Everything comes out ‘to go’ — served in to-go containers. You can eat inside or you can take it with you. We don’t have to provide extra staff for waitresses and dishwashers and all that. Q: Do you have any business background? A: I did the small business program at the college. But that’s about it. We’re new, but we’re still building. We hope to grow and stay here for a long time.
Patriots host potential backup quarterback on pre-draft visit
Jalon Daniels projects as a late-round pick or rookie free agent in this year’s NFL Draft.
Hornets aim to bounce back in season finale vs. Knicks
After clinching the No. 3 seed in the Eastern Conference, the New York Knicks are expected to sit a number of key players in their regular-season finale against the visiting Charlotte Hornets on Sunday.
'Not about politics': Miami Beach unveils repurposed rainbow crosswalk installation
Pride is back on display in Miami Beach, as city leaders unveiled a new installation repurposing the bricks from the former Ocean Drive rainbow crosswalk.
$10,000 bounty on the implementation of rollback netcode for Ultimate Marvel vs. Capcom 3 placed by Maximilian Dood
It's been nearly 15 years since Ultimate Marvel vs. Capcom 3 was released on November 15, 2011. Funnily enough, Ultimate Marvel vs. Capcom 3 was released about nine months after Marvel vs. Capcom 3 (February 15, 2011), which spawned ...
Detroit Lions 2026 NFL Draft Need Analysis: Quarterback
The Lions seem solid at the QB position for 2026, but could they add a developmental QB?
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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As a kid, I was enthusiastically and unreservedly in favor of a manned space program. Our destiny lay in the stars, I figured. Get people out there. We need Star Trek here and now. As I got older, I became rather disenchanted with the idea. Humans are expensive, fragile, and inefficient as space cargo. We could flood the solar system with 100 robotic probes for the price of any single manned mission and get back just as useful data. Besides, it turns out space travel is dangerous. Tusk is a reader-supported publication. To support this work, please become a paid subscriber. Subscribe When it came to the recent Artemis II mission, my cynical side didn’t really see the point. Flying around the Moon and back is literally something we did before I was born, and I once owned a Members Only jacket. Apollo 8 circled the Moon ten times and returned to Earth safely the same month that “Chitty Chitty Bang Bang” was released. What was the point of repeating a feat that far braver people once did with tin foil and slide rules? Yet I’ve surprised myself with how moving I’ve found the Artemis II mission to be. The photos have been stunning. The crew has been professional and engaging. There have been modest but important milestones — the farthest humans have travelled from Earth; the first woman, person of color, and non-American to leave low-Earth orbit; innovations in communication, and more. One thing that really stood out is that this is really NASA at its finest. Not that this is the most important mission they ever pulled off, but they did this in a competent way that celebrated the achievements and kept the crew and the science at the forefront of the project. This wasn’t some billionaire throwing celebrities or cars into orbit as a vanity project — this was a collective effort to send experts in to do a job and come home safely. We don’t see that sort of thing much these days. I’m guessing few people would describe many government agencies as inspiring, but this one counts for me. We’re living through a profoundly anti-science era, in which pathbreaking, lifesaving discoveries like mRNA vaccines are routinely downplayed or even vilified. As I’ve noted previously, this era is something like that of the Red Scare in the 1940s and 50s, in which “egghead” professors were portrayed as out of touch or even hostile to regular Americans. One of the things that helped break that spell was Sputnik — the Soviet communications satellite that demonstrated that the United States was falling behind in crucial scientific research and applications. Its launch triggered a new appreciation for American science and goaded the federal government into supporting research universities and labs. I’m not saying that Artemis is the equivalent of Sputnik, but it potentially reminds people that there’s some value to scientific endeavors and the human faces attached to them. Despite my love for the show “For All Mankind,” I’m far from convinced that there’s any real value to putting colonies on the Moon or Mars that would justify the capital investment and the massive health risks to the astronauts. But sending scientific good will ambassadors on a trip into space once in a while? Bring it. Share
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