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At NVIDIA, Kshitiz Khatri Is Learning the Business Behind AI
At NVIDIA this summer, Kshitiz Khatri (Class of 2027) is getting a close-up look behind the answer box in between his first and second year at The University of Virginia Darden School of Business.
Asha Sharma-appointed Xbox VP of engineering leaves just three months after moving over from Microsoft's CoreAI team
Xbox engineering boss, who only joined the team three months ago, is leaving for an AI startup.
Sony’s 'ironic' PlayStation disc decision upends gamer conventions and threatens a $7 billion resale market
In 2013, Sony tweaked Xbox by showing how easy it was to share a PlayStation disc. Now, gamers say Sony has become exactly what it mocked.
Xbox VP Leaves Just 3 Months After Joining Asha Sharma's Team
Jared Palmer had joined Xbox from Microsoft's CoreAI division
NVIDIA’s first GeForce driver for Windows on Arm confirms RTX Spark N1X with 6,144 or 5,120 CUDA cores
GeForce 616.00 is NVIDIA’s first native Arm64 graphics driver for Windows 11. The developer package currently supports Microsoft’s Surface RTX Spark Dev Box.
Pixar reportedly loses 150 jobs in new round of Disney layoffs
Pixar absorbed a large share of Disney’s latest studio layoffs, according to industry reports, even as “Toy Story 5” approaches another major box-office milestone.
Apple Reportedly Planning to Wind Down 'iPhone Upgrade Program'
After launching a new "Apple Upgrade" program next week, Apple plans to stop accepting new iPhone Upgrade Program sign-ups, according to Bloomberg's Mark Gurman. It remains to be seen if existing iPhone Upgrade Program members will be able to remain enrolled in the program beyond their current terms, or if they will be migrated to the Apple Upgrade program at some point.
Light Flip is the minimalist $299 Moto Razr throwback you’ve been waiting for
Light is back with its fourth device, and this time, it's calling back to one of the most influential phone designs of all time.
The Light Flip is a minimalist flip phone with a point to prove
Job number one: don’t look like a smartphone.
XBOX and Meta: More Ways to Enjoy XBOX Game Pass
Starting today, eligible Meta Horizon+ subscribers now get a starter edition of XBOX Game Pass – find out more inside.
Xbox Game Pass was a good idea in theory, former Forza Horizon 5 director says, but "the reality is not enough people have subscribed"
One of the lead creatives behind Forza Horizon 5, who departed developer Playground Games, still believes Xbox Game Pass was a solid concept.
Clint Reilly, influential SF political strategist and San Francisco Examiner owner, dies at 79
For decades, Clint Reilly was one of the most influential figures operating behind the scenes of Bay Area politics, managing campaigns for Nancy Pelosi, Barbara Boxer and Dianne Feinstein, advising candidates and helping professionalize a political consulting industry that would grow into a year-round enterprise. He died Sunday at 79.
Coming to XBOX Game Pass: Halo: Campaign Evolved, Beast of Reincarnation, and More
Suit up Spartans, it’s time to jump into Halo: Campaign Evolved (plus a whole bunch of other games). We’ve got more coming into Premium, some Day One with XBOX Game Pass games, and more. Let’s get to it!
College football’s best QBs for 2026, plus poll results
The Pulse Newsletter 📣 | This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Don’t spy on anyone today. Coming up: 🏈 CFB QB tiers 📺 Clark out at ESPN 🗳️ Your poll results As one football leaves us, the next one settles in right on time. The World Cup is in the past now. American football is nigh. It’s time to switch our focus. At least until later in this newsletter. We’ve entered one of my favorite parts of the college football preseason: when predictions feel a little more weighty, just...
Hospital food gets a healthy makeover from celeb chef: 'Food is medicine'
After three years of rethinking hospital meals, Michelin star chef Geoffrey Zakarian is swapping boxed shakes, seed oils and sugar for fresh comfort food, smoothies and protein-rich dishes built around the idea that food can help with healing.
‘The Odyssey’ Doesn’t Stop: Epic Bound For Best Monday YTD Stateside With $17M+
EXCLUSIVE: Christopher Nolan’s The Odyssey continues to dominate the box office, fueling a Monday that’s estimated to be $17.5 million. If those figures stick, that will be the best Monday year-to-dat...
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
14 Amazing Xbox 360 Games Are On Sale For Dirt Cheap
The Witcher 2 and more are discounted to just a few bucks digitally
Sales Data Paints a Very Grim Picture for Physical PS5 Games in the USA, UK
Just 7 PS5 games sell over 100k boxed copies
Sales Data Paints a Very Grim Picture for Physical PS5 Games in the USA
Just 7 PS5 games sell over 100K boxed copies
Call of Duty: Modern Warfare 4 Beta Dates Confirmed
Activision and Infinity Ward have confirmed dates for the upcoming Call of Duty: Modern Warfare 4 beta tests across PC, Nintendo, PlayStation, and Xbox devices.
G.O.P. Boxed In on Iran War as Trump Sidelines Congress
Republicans now face a worst-case political scenario of being asked to fund an unpopular war over which they have exercised little oversight.
Pokémon TCG: Pitch Black ETBs and Booster Bundles Are Back in Stock at Amazon — Snap These Up ASAP For Fast Easy Delivery
Amazon has finally restocked the Pokémon TCG: Pitch Black Elite Trainer Box and booster sets. Get the breakdown on pricing, set list details, and chase cards here.
Cinema Operator AMC Entertainment Rides the Box Office Boom
AMC shares surged after Q2 results beat expectations, with record $321 million adjusted EBITDA, higher attendance and strong box office growth.
Fewer Canadian shoppers leave border businesses struggling
Border businesses in Minnesota and North Dakota say fewer Canadian visitors are cutting into sales, forcing some to reduce hours, staff and spending.
Reporter Claims Game Pass Is 'Absolutely Detested' By Some Xbox Studio Leaders
Could it change in the future?
XBOX Game Pass Losing 8 More Games in July
The latest update has confirmed that 8 more games will be removed from the XBOX Game Pass library in July 2026.
By Scrapping Studios and Doubling Down on Decades-Old Franchises, Xbox Is Dismantling Its Future To Rebuild a Past It Can Never Recapture
Xbox's big reset has scrapped studios building original ideas in favour of doubling down on legacy IP - but how will it find its next big franchise if it only focuses on the old?
AMC Entertainment CEO Adam Aron on record Q2 results: People love to go to movie theaters
AMC Entertainment CEO Adam Aron joins 'Squawk Box' to discuss the company's quarterly earnings results, state of the movie industry, weekend box office, impact of AI, and more.
Watch CNBC's full interview with AMC Entertainment CEO Adam Aron
AMC Entertainment CEO Adam Aron joins 'Squawk Box' to discuss the company's quarterly earnings results, state of the movie industry, weekend box office, impact of AI, and more.
Xbox Store Quietly Leaks 'Major' Upgrade For Ghost Recon Wildlands
4K, 60FPS seemingly inbound
AMC Entertainment soars after strong earnings, massive weekend for The Odyssey
AMC stock jumps after Q2 earnings beat as revenue hits $1.6B and EBITDA surges 70% on strong box office trends.
Commentary: Hollywood's guaranteed paydays for stars are bad bets now
Rather than making a summer splash, Disney’s live-action "Moana" remake floundered at the box office. Opening with $43 million domestically against a $250 million production budget, the film is already
Commentary: Hollywood's guaranteed paydays for stars are bad bets now
Rather than making a summer splash, Disney’s live-action "Moana" remake floundered at the box office. Opening with $43 million domestically against a $250 million production budget, the film is already
‘The Odyssey’ storms the globe in record-breaking $264 million box office premiere
Christopher Nolan whipped up a serious squall at the box office this weekend, with his ‘Odyssey’ adaptation shattering a ‘Dark Knight’ record with $264 million in its global premiere.
New Official Ghost Recon Release Confirmed For PS5 and Xbox Series X
Ubisoft’s latest Ghost Recon Wildlands release could be the first sign of a long-awaited current-gen revival for the beloved 2017 shooter.
Truthfully The Fallout I’m Most Looking Forward To Is Fan-Made
As Xbox tries to quell critics by replaying the hits, it’s a fan-made game that has me optimistic for the wasteland
Warhammer 40K Next Week: Exodites Join Kill Team, Plus Heresy Squads
Elves AND Dinos? In this economy? It's time for big Exodite Kill Team boxed set, plus other new Kill Teams, and Horus Heresy Squads.
Xbox Says More Exclusives Are Coming But Tells Players Not to 'Overly Fixate on Single-Player' Games
Executives at Xbox have once again attempted to clarify the company's approach to exclusives, promising that "Gears of War: E-Day and Clockwork Revolution are not the only titles" it's planning.
Christopher Nolan's 'Odyssey' debut breaks major box office record
Is Christopher Nolan the most reliable director working today? With his latest film, the Oscar winner has pulled off a feat that few filmmakers can.
Xbox Studio Leaders Reportedly Detest Game Pass, Arguing it Destroyed the Value of Their $40+ Games Now Available for Pennies
Xbox studio heads reportedly detest Game Pass, arguing it devalued their games by making them available for pennies through the subscription.
Xbox Champions Exclusives As It Explains Confusing Reversal
Why is Halo coming to PS5 but Gears of War: E-Day isn't?
1994 Classic, Originally a Box Office Flop, Ranked the 'Best Movie of All Time'
Among film fans, no topic is more hotly debated than the subject of what the greatest movie ever made is. While there will never be an official answer to such a subjective topic, a massive fan vote ha...
'It Isn't Something Carved in Stone': Xbox Still Unclear on Future PS5 Ports
Single player games could still come to Sony's console
Some Xbox studio leads reportedly "detest" Game Pass — so why did Xbox push ahead with it? "It felt like a race to zero."
In a new podcast, Bloomberg's Jason Schreier shared thoughts from Xbox Game Studios leaders, who reportedly "detest" Game Pass and its impact on perception of value.
Made in Tarrant: The Velvet Box owner starts a personal coaching business for women
The Conversation Architect is intended to help women in unhappy relationships or contemplating a new one.
So, Are You Getting The Premium Upgrade For Halo: Campaign Evolved?
Launch is just a few days away!
'The Odyssey' sails towards a record-breaking opening weekend
Christopher Nolan's epic is already crushing at the box office.
"There has to be a reason for people to buy an Xbox": Making sense of Microsoft's messy return to console exclusivity
The Saturday Read | Senior leaders across Xbox detail why the platform is returning to console exclusivity, and explain why Gears of War: E-Day and Clockwork Revolution are only the beginning
Steelers QB Drew Allar among final rookies unsigned
With less than two weeks until training camp, the Pittsburgh Steelers still don't have rookie quarterback Drew Allar under contract.
Republican candidates for secretary of state share priorities for elections administration, business regulation
by Maya Shimizu Harris, WyoFile Republican candidates for Wyoming secretary of state shared their visions for the job and views on topics ranging from crossover voting to ballot drop boxes Thursday at a forum in Laramie. Wyoming’s secretary of state post has risen in prominence in recent years as worries about election integrity and shady corporations […]
Kansas City business owner wins Verizon’s live pitch competition timed to World Cup
Liz Benditt scored the final goal Friday, securing victory in a national pitch competition that began with more than 500 contenders before narrowing to a live, Shark Tank-style round at New York New Jersey Stadium ahead of the FIFA World Cup final.
Irvine video game maker Obsidian Entertainment lays off 52
Irvine-based video game development studio Obsidian Entertainment is laying off 52 workers as part of a larger restructuring to reset Microsoft’s Xbox video game business.
Scientists create interactive screens that can appear on demand
Imagine reaching for a record or glancing at a map and seeing a display bloom from a small box, offering interactive guidance—and then vanishing moments later. A new device, inspired by science fiction ...
Bethesda teases Fallout 5 soon after Xbox’s mass layoffs
Microsoft’s gaming division attempts to share some good news amid the fallout of its large-scale ‘reset.’
Claims about GTA 6 pre-orders are incorrect and "absurd", analyst firm says, but it's still had the "strongest pre-order campaign ever recorded"
Estimates suggest GTA 6 made $260 million in pre-orders in its first week alone.
No, Doom maker id Software hasn't been "nerfed into the ground and gutted" by the Xbox cuts, insists director Hugo Martin
Doom and Quake creator id Software tries to reassure fans it's okay following the devastating recent Xbox cuts.
Doom Director Addresses The State Of id After Xbox Bloodbath
id Software was hit hard in the latest round of Xbox mass layoffs
Build Your Dream Fast-Food Business in Wrap House Simulator
Build and manage your own fast-food business in Wrap House Simulator, coming to XBOX Series X|S, XBOX One and XBOX PC on July 17.
Every Team Has an Edge: EA SPORTS™ NHL® 27 Overhauls All 32 Arena Atmospheres and Presentation for Total Immersion
Powered by Real-World NHL EDGE™ Data and Unique Team Playbooks, NHL® 27 Releases September 11 with Generational Talent Macklin Celebrini Gracing the Cover Watch the Reveal Trailer HERE Electronic Arts Inc. (NASDAQ: EA) today unveiled EA SPORTS™ NHL 27 , launching September 11, 2026 on PlayStation®5 and Xbox Series X|S. EA SPORTS™ NHL® 27 brings all 32 NHL arenas to life with authentic atmospheres: presentation that reflects each team’s identity, a new commentary team, a new dynamic crowd system, and a new modernized broadcast package. Alongside new social and competitive mode Connected Franchise, this year marks one of the most significant upgrades in franchise history. Generational talent and San Jose Sharks forward Macklin Celebrini headlines the Standard and Deluxe Edition covers, ushering in a new era of the EA SPORTS™ NHL franchise. NHL 27 Deluxe Edition Cover “Seeing the Shark Tank brought to life like that is honestly unreal,” said Macklin Celebrini, NHL 27 cover athlete. “The
Andy Serkis defends all-white ‘Lord of the Rings’ ensemble, says casting wasn’t ‘politically correct’
Andy Serkis says he didn’t take a ‘politically correct just-casting-for-the sake-of-casting-and-ticking-boxes’ approach to all-white ensemble of his upcoming ‘Lord of the Rings’ film, ‘The Hunt for Gollum.’
ZeniMax Online Studios leadership to exit as part of Xbox cuts
There are major changes happening atop Maryland-based ZeniMax Online Studios, developer of the Elder Scrolls Online, Game File has learned. Joe Burba, a 14-year veteran of the studio who was appointed to run it last July, is departing, along with ESO executive producer Susan Kath, studio game director Rich Lambert and production director Ala Diaz. Their roles were listed among hundreds of others cut last week from the Maryland offices of ZeniMax, in a WARN letter sent to the state by ZeniMax and obtained today by Game File. Tonight, BUrbam Kath, Lambert and Diaz notified Zenimax Online Studios workers of plans to “transition” to a new leadership team consisting of promoted ZOS veterans. That transition will occur “over the next few months,” they told workers, according to a copy of the notice reviewed by Game File. “We will remain in place during the transition period to help ensure a smooth handoff.” Last week, Microsoft laid off of 1,600 workers across its vast gaming teams in locations around the U.S. and abroad. Just who has been impacted and how hard various studios have been hit has been emerging day by day. Game File reported last week that Microsoft/ZeniMax notified officials in Maryland that 379 gaming jobs were being cut across the state. They tallied cuts in two locations: one for ZeniMax Media Inc. (covering Elder Scrolls/Starfield/Fallout-maker Bethesda Game Studios and central Bethesda game publishing) and one for ZeniMax Online Studios (Elder Scrolls Online). More than 200 jobs were cut at the latter. Last week’s totals did not reveal job titles, nor did Microsoft announce any leadership changes in the ZeniMax group. That has now happened. Earlier today, Game File obtained from Maryland officials a breakdown of the 379 impacted roles, which, extraordinarily, included “studio head.” Microsoft later confirmed to Game File which studio head that referred to: ZeniMax Online Studios’. Microsoft has since has notified studio employees and internally announced new leadership. ZOS will now be run by Josh Henderson, previously head of business operations at the studio, and Nick Giacomini, who was promoted to game director for ESO last August. Game File is a reader-supported publication. To receive new posts and support my journalism, please consider becoming a free or paid subscriber. Subscribe Last week’s news of 200+ cuts at ZeniMax Online Studios generated public sympathy for those workers and questions about the long-term viability of the Elder Scrolls Online. ESO is a massively multiplayer online game that inherently persists on the strength of new content being developed for it. Earlier today, fans and workers in Maryland protested the cuts at the ZeniMax teams in a rally organized by the Communication Workers of America, the union that represents many of the impacted employees. Regarding concerns around the game, a community manager stated on Saturday: “The plan is still to deliver great content, and we will hopefully have an update soon.” In their note to the studio today, the outgoing leaders of ZeniMax Online Studios predicted “growth” for the game: We have tremendous confidence in Josh and Nick, the future of this studio, and the continued growth of ESO. With exciting experiences still ahead for our players as we wrap up work for Update 51 and beyond, we believe that your passion, creativity, and commitment to each other and the community will continue serving as the heartbeat of ESO. The list of jobs cut in the ZeniMax WARN notice in Maryland includes several very senior roles, including: Studio Head Studio Operations Director Studio Game Director Studio Audio Director Studio Art Manager Vice President and Controller VP, Global Sales & Business Development While some of those job descriptions match the exiting ZOS leadership team, Game File couldn’t verify if all were from that studio. The full list of cut roles shared by Maryland officials also covers workers at Bethesda Game Studios and its central publishing office. The following is an excerpt: The list of 379 eliminated ZeniMax jobs in Maryland also includes: four animators three bilingual CS (community service) leads for Chinese, Italian, and Japanese a creative director for the Elder Scrolls Online Player Life Cycle two food service workers seven producers more than 60 senior QA testers. and many others The WARN notice states that almost all of the 379 workers were notified of their layoff on July 6. In fine print, it states: “Approximately 9 employees were notified of the elimination of their position prior to July 6, 2026.” A 2021 mega-merger scaled back Microsoft announced in 2020 that it intended to buy ZeniMax and its network of game studios in 2020, and closed the $7.5 billion deal in March 2021. The purchase, which preceded Microsoft’s acquisition of Activision Blizzard, added several award-winning studios to Microsoft’s portfolio, including Bethesda (Elder Scrolls, Fallout), Arkane (Dishonored), and id Software (Doom). The studios’ output since then included a 2024 Game of the Year contented from MachineGames in the form of Indiana Jones and the Great Circle along with Starfield from Bethesda and the poorly-received Redfall from Arkane Austin. In recent years, a Microsoft repeatedly in cutback mode closed ZeniMax’s Tango Gameworks (which was reconstituted by Krafton) and closed Arkane Austin. The Xbox cuts last week have hit the ZeniMax group hard, with 158 jobs eliminated in Texas, many of them at id, and 379 from the ZeniMax teams in Maryland. Xbox also said last week that it would be entering a consultation process around Arkane Lyon, a process expected to end in a sale, shutdown or other form of divestment. The Lyon team has been working on a game tied to Marvel’s Blade vampire-hunting super-hero.
Hundreds rally at Bethesda HQ to protest Xbox layoffs, and Ars was there
Union wants to halt a "perpetual cycle" of layoffs, get back to contract bargaining.
The States Try to Topple WarnerMount…Thus Begins the Local Antitrust Era
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Well, it looks like it’s time for another strategy column. Can I finally avoid writing about M&A? No, it seems I cannot. Admittedly, I’m a week early with this column, since I usually put it out every other week. But this news couldn’t wait. This will make three “Most Important Stories” in a row with a merger or acquisition as its centerpiece. First, Roku-Fox (an acquisition), then Comcast-NBCUniversal (a divestment!), and now the State AGs and the WGA’s lawsuits against Paramount’s pursuit of Warner Bros. Discovery (antitrust). M&A is usually the “most important” topic any given week, simply because a giant company merging or breaking up (or preventing those outcomes) can have the biggest impact on the streaming board. If you think about these companies as players in a game, changing the number of players is one of the biggest changes you can make. I shouldn’t really complain, either, since this lawsuit is very good news for customers and suppliers (econ speak for talent, workers and indie studios in Hollywood). So let me answer some questions about this potential trial, along with (shudder) making some heavily caveated predictions. I’ll also look at whether Hollywood must consolidate, whether or not the states can win, trouble at X-Box, Netflix’s YouTube binge, and more. Plus, I have five images that visualize this merger and the harm, including three brand new data looks you’ve never seen before. Subscribe Most Important Story of the Week - Can The States and the WGA Stop Hollywood’s Consolidation (Crisis)? If every other newsletter and news outlet is writing about the same story, I try to avoid writing about it as well, but I can’t ignore a story this consequential. The story of the last year was the fate of Warner Bros. Discovery, and this development potentially extends that saga into 2027. As I tried to figure out my angle, I realized, like my last column, I’m again faced with a series of questions. These questions, though, are much more forward-looking. Will the states win? Will the WGA win? If so, what happens to Warner Bros. Discovery? Either way, will this chill the market for future mergers? So you know what that means: predictions. About the future, no less, the hardest thing to predict.1 Just remember: nothing here comes with a guarantee. And the more confident someone is in their predictions, the less you should trust them. This situation is incredibly fluid, nuanced, uncertain and tenuous. So let’s try to explain what may happen. Question: Why File this Lawsuit? I’ll admit, a few months back, I was fairly pessimistic about the fate of this lawsuit. Rumors had started bubbling up that the state Attorneys General (in particular California) wanted to settle with either some minor divestments (usually CNN) or behavioral remedies. And that tracked for me: the states usually settle lawsuits, like the recent John Deere right-to-repair suit. Yet, they plan to fight this. (As they did the LiveNation-Ticketmaster monopolization trial and the Nexstar-Tegna merger.) Honestly, that also makes a ton of sense. Frankly, this move is just good politics for these State AGs. Most are still running for higher and higher office in blue states—some folks have emphasized that only Democratic AGs joined this suit, but given the Ellison/Trump ties, and fears of retribution, that tracks—and a high profile case like this will help them move up the electoral ladder, especially since Paramount and its leadership (the Ellisons, father and heir) have sided with the other side of the political aisle. That makes them unsympathetic to Democratic voters and Hollywood workers in particular. Why did this lawsuit happen? In addition to the very real concerns about industry consolidation, this is why. That said, I don’t think we would have seen this lawsuit for Netflix and Warner Bros., simply because they’re more sympathetic and aligned with Democrats. But those consolidation concerns are real. The “town”—meaning Hollywood and such—really is seeing the damage of mergers on this industry. That’s why the WGA also filed its own lawsuit in defense of workers as well. (Wildcard: What about Europe? Will they try to stop the deal, too? There have been some rumors out of the UK they may try to fight the deal, and UK enforcers just stopped a Getty Images-Shutterstock tie up, so there is precedence. This argument could go either way, though. On one hand, the EU doesn’t need to step in, cause they states are handling it. On the other hand, this could make the EU’s case easier. Just imagine if both sides coordinated. I’ll simply say, “We’ll see!”) Question: Will The State AGs or the WGA Win? Can the state AGs play David to Paramount-Skydance’s Goliath here? That’s really the whole thing, isn’t it? If you know this result, you could make a lot of money. When things are uncertain, it’s tempting to shrug and say, “Eh” meaning it’s a 50/50 proposition. I wouldn’t, though. When in doubt, you should expect that the merging parties succeed. AT&T did successfully buy Warner Bros., after all, and Disney bought Fox without any challenges. Many judges are extremely sympathetic to mergers, and I’d bet the state AGs get a judge who will allow the merger. (Even Obama-appointed judges often allow mergers.) As I understand it, we’ll see two main attacks. First, theatrical films. The AGs are arguing that, when it comes to share of box office and the number of both “wide releases” and blockbuster (or “tentpole”) films, the merging parties will have over 27% market share. Now, the Supreme Court once ruled from on high that any merger that exceeds 30% is presumptively illegal, but that’s guidance, not an ironclad bar. Still, the states will have to argue that this is close to having too much power, and with that power, this will likely further worsen the theater/studio splits in particular. Indeed, as Matthew Stoller pointed out, “just five studios are responsible for 95% of all blockbusters; if this merger goes through, then Paramount and Disney will control 60% of that.” So yes, movie studios will be very concentrated after this merger. Want me to visualize some of that? Well, here’s the share of films that grossed over $200 million at the domestic box office since 2022. (Note: this isn’t all films released in over 3,000 screens, but it is a good look at market power.) First, here are the 43 films by studio: Notice all the blue (Disney), orange (Universal), and purple (Warner Bros)? Yeah, those studios are powerful, and this combines Paramount with one of them. Here’s the look by studio and share of the films that grossed over $200 million: Now, if you look at that and also think, “Huh, should we break up Disney?” I’m with you. I’ve seen some folks poo-poo this idea that this is a real category, but it is! For an upcoming article, I’ve been pulling data on the share of top 100 films at the box office as a share of total box office, and it’s massive. Here’s the chart: (This analysis looks at The-Number’s top 100 films and total domestic box office each year.) To be clear, tentpoles make up 80.7% of the box office each year, so I do think it’s a genuine market. (To be clear, films grossing over $50 million make up 80% of the domestic box office, and films grossing over $100 million make up 64.1%.) I mean, the top 100 films at the box office make up 95% of each year’s grosses. Worse, the combined studios will likely cut output to flex that market power. Everyone can just look at what happened to Disney and Fox to see the precedent. (With fewer films, the remaining theaters have to give more for those few films that remain.) Here’s an image I’ve used a lot, the share of wide-release films from Disney and Fox over time: The AGs will also argue that this consolidation will also impact the cable industry. In this case, the consolidation is actually worse, but that environment is…complicated. Paramount will argue that the cable industry is shrinking. That said, predictions that cable will “go to zero” also don’t look very well supported by the data, as the declines are shrinking, meaning “cable” or “vMVPDs” will likely stabilize at some point. Can the state Attorneys General win on those two main arguments? I honestly don’t know. Again, I’d bet no, since history in general supports that, but it depends on the judge/jury and how they interpret the arguments. Notably, Paramount won’t face accusations about monopoly power in other areas, like streaming, news, sports rights, or vertical integration. I tend to disagree with leaving out sports rights, but I also see the appeal for a simpler case. The states also aren’t really pushing novel theories about labor harm either, which should help. (By the way, Sean McNulty at The Ankler wrote a great run through of potential options, and Capitol Forum also wrote a great paper on theatrical consolidation. Both these pieces predated the lawsuit. Matthew Stoller is also out with his analysis of the pros and cons of the case too.) In some ways, the WGA’s case is even stronger. Quoting Sean McNulty’s summary: “The WGA is citing WARNAMOUNT as crossing a 30% market share in multiple sectors, a number that the Supreme Court has precedent for deeming “presumptively anticompetitive” in a market. According to the WGA numbers, WARNAMOUNT would have represented: - 35% of film writing jobs between 2021 and 2024 - 36% of TV writing projects between 2022 and 2025 - 38% of overall deals between 2021 and 2024” Notably, antitrust enforcers did win recently in the Penguin-Simon & Schuster merger by focusing on labor impact, so don’t count this thinking out. (Wildcard: Will the states try to get a jury trial? Most likely no, they’ll let a judge handle it. If I’m them, though, I’d try to put this in front of a jury. Juries tend to understand monopoly power in a more realistic way than judges faced with legions of economists.) Question: What if They Win? What if They Lose?
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A heart for health
Albany High retiree Mary Kelly has a heart for health that expands beyond her professional responsibilities. Not only did she serve the City School District of Albany for over 23 years as a nurse, she also has been a faithful supporter of our food pantry here at Albany High! Since June 2022, Kelly has given a monthly donation to the Regional Food Bank of Northeastern New York specifically designated for Albany High. Thanks to Kelly and other individual donors and partner organizations, our students and their families can have access to nutritious food, free of cost at the Falcon Market. As someone who raised three boys, she knows how hard it can be to keep one’s shelves stocked at home. “I remember when they would sit down, three teenagers, eating a box of cereal a piece as a snack,” Kelly reminisced with a laugh. “Who can afford that nowadays?” Known affectionately as Nurse Kelly throughout her career in the district, she served our students at the elementary, middle and high school levels, and was stationed at Albany High from 2019 until her retirement. By caring for students day in and day out, Kelly was keenly aware of the negative impact of food insecurity on the lives of young people. This is what motivated her to take a proactive step towards improving access to nutritious food for our students and families. Kelly’s generosity is a way to carry on the memory of her youngest son, who passed away in 2019. “The kindnesses that I do are always in his memory,” Kelly shared. On behalf of our Albany High staff, students and families, we thank Nurse Kelly for her incredible support and wish her all the best during her retirement. For more information about how to support the Falcon Market with in-kind or financial donations, please contact Joey DiPiazza at jdipiazza@albany.k12.ny.us.
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