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Santa Cruz County business filings: Week of April 28

Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

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Apr 28 • 2:12 PM EDT • Business • lookout.co
The draft's TV ratings don't match the hype

Attendance at the draft, if the official numbers are accurate, is increasing.

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Apr 28 • 9:46 AM EDT • Sports • nbcsports.com
Air Liquide Revenue Rises on Gas, Services Business Strength

First-quarter revenue at the industrial-gases company rose 1.9% on a comparable basis to €6.79 billion.

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Apr 28 • 2:00 AM EDT • Business • wsj.com
Cincinnati alerted of Brendan Sorsby gambling issue before 2025 season

Cincinnati athletic department was alerted of Brendan Sorsby’s gambling prior to 2025 season, two people close to the situation told USA TODAY Sports.

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Apr 27 • 11:01 PM EDT • Sports • usatoday.com
Tariff refund portal woes add insult to injury for small business owners caught in Trump’s trade war
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Apr 27 • 3:27 PM EDT • Business • yahoo.com
Acrisure Ampitheater menu to amp up entertainment experience

Acrisure Ampitheater has not only been building up the physical venue in construction, but building up hype with the inaugural season performer list and amenities such as food.

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Apr 27 • 12:03 PM EDT • Entertainment • fox17online.com
Great Entertainment

Broadway on Main's production of "School of Rock: The Musical" runs through May 10th, with producer Billy DiCrosta and actor Tyler Gay sharing details.

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Apr 27 • 11:05 AM EDT • Entertainment • wfsb.com
Is Outlook Down? Microsoft Reports Sign-on Issues With Email Client

You might have trouble logging into your email Monday morning.

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Apr 27 • 10:04 AM EDT • Technology • cnet.com
WEBTOON Entertainment Partners With Genies to Expand Character-Driven Fan Experiences With Digital Avatars

WEBTOON Entertainment Inc. (Nasdaq: WBTN), a global entertainment company and home to some of the world’s largest storytelling platforms, today announced a s...

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Apr 27 • 9:00 AM EDT • Entertainment • businesswire.com
This touchscreen mouse is my over-engineering nightmare

The Turtle Beach Command Series MC7 has a 2.25-inch display that’s begging to be accidentally brushed against.

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Apr 27 • 6:10 AM EDT • Technology • theverge.com
Galaxy legend Cobi Jones honored with statue outside Dignity Health Sports Park
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Apr 26 • 7:30 PM EDT • Health • cbsnews.com
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Galaxy legend Cobi Jones honored with statue outside Dignity Health Sports Park
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Apr 26 • 7:30 PM EDT • Sports • cbsnews.com
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Meryl Streep tears up after receiving message from actress who played her daughter in 'Sophie's Choice'

Meryl Streep's eyes welled with tears when watching a current-day video of Jennifer Lawn Lejeune, the actress who played her daughter over four decades ago in 'Sophie's Choice,' showering her with praise.

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Apr 26 • 7:00 PM EDT • Entertainment • ew.com
Atlanta church's "Environmental Justice Sunday" puts spotlight on health gaps in communities of color

Big Bethel AME's Environmental Justice Sunday service ties faith to public health, highlighting pollution, flooding, and heat risks across metro Atlanta.

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Apr 26 • 5:29 PM EDT • Health • cbsnews.com
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The Los Angeles Times' top 25 high school baseball rankings

A look at the top 25 high school baseball teams in the Southland after the 10th week of the season.

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Apr 26 • 2:00 PM EDT • Sports • latimes.com
What we thought about Tennessee Titans NFL draft class

The Tennessean's Nick Suss breaks down the Tennessee Titans' 2026 NFL Draft class.

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Apr 25 • 9:38 PM EDT • Sports • sports.yahoo.com
Online businesses struggle as Iran keeps internet shutdown in place
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Apr 25 • 6:14 PM EDT • Business • yahoo.com
Entertainment: 2026 SPAM JAM; Na Hoku Hanohano Awards

SPAM JAM takes over Kalakaua Ave today at 1 p.m. The block party starts at 4 with music, vendors and SPAM dishes.

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Apr 25 • 3:13 PM EDT • Entertainment • hawaiinewsnow.com
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Pick of the stats: Coventry City v Wrexham

Here are the key stats for Coventry City v Wrexham.

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Apr 25 • 6:24 AM EDT • Sports • sports.yahoo.com
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Why Tucker Carlson Is Turning on Donald Trump: ‘I Feel Betrayed’

In an interview, Carlson says Trump’s war in Iran shows the president has been captured by neoconservatives.

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Apr 25 • 5:00 AM EDT • Politics • wsj.com
Small Oregon businesses are skeptical of Trump's tariff reimbursements

Small businesses in McMinnville Friday met with U.S. Rep. Andrea Salinas to discuss the impact that tariffs have had on their business.

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Apr 24 • 5:42 PM EDT • Business • oregoncapitalchronicle.com
Exclusive: Insurers align pre-treatment review requirements

A standardized approach could reduce the back-and-forth between plans and providers and speed up care.

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Apr 24 • 5:00 AM EDT • Health • axios.com
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China’s Wanda Film renamed Ruyi Film Entertainment

A company letter detailed the need to expand screening venues into more diversified entertainment complexes.

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Apr 24 • 3:06 AM EDT • Entertainment • screendaily.com
China’s Wanda Film renamed Ruiyi Film Entertainment

A company letter detailed the need to expand screening venues into more diversified entertainment complexes.

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Apr 24 • 3:06 AM EDT • Entertainment • screendaily.com
Jalen Williams sustains hamstring strain, to be week-to-week

Jalen Williams sustains hamstring strain, to be week-to-week.

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Apr 23 • 3:35 PM EDT • Sports • sports.yahoo.com
Scientists invent artificial neurons that 'talk' to real brain cells, paving way to better brain implants

Engineers have found a way to fine-tune tiny artificial neurons to fire like real brain cells.

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Apr 23 • 10:40 AM EDT • Science • livescience.com
Celtics Star Under Fire After Horrendous Start To 76ers Series

Derrick White's shooting slump has only gotten worse.

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Apr 23 • 8:58 AM EDT • Sports • sports.yahoo.com
Chelsea: No shortlist and no No 1 candidate to replace sacked Liam Rosenior - what's next at Stamford Bridge?
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Apr 23 • 4:30 AM EDT • Sports • skysports.com
Ben Roberts-Smith planned to leave Australia and researched buying wellness business in Spain, court documents show

Partner of soldier accused of war crimes says the couple discussed possibility of moving overseas to ‘create some normalcy in our lives’

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Apr 23 • 3:55 AM EDT • Business • theguardian.com
Poll: Most Americans believe Supreme Court avoids ruling against Trump

A new poll shows most Americans believe the Supreme Court avoids ruling against Donald Trump, despite a recent ruling against Trump's tariffs.

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Apr 23 • 12:02 AM EDT • Politics • usatoday.com
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Earth Day is a reminder. The planet doesn't wait for politics to...

Earth Day is a reminder. The planet doesn't wait for politics to catch up. In New Mexico, we're not waiting either. Last week, SunZia Wind came online right here in New Mexico — the largest...

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Apr 22 • 10:02 AM EDT • Politics • facebook.com
Michigan rep rips fellow Democrats for 'troubling' convention behavior

Rep. Kristen McDonald Rivet said behavior at the Democratic convention in Detroit is a "step in the wrong direction" that could hurt Dems in November

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Apr 22 • 6:38 AM EDT • Politics • detroitnews.com
Bullying, Politics Harm Mental Health Of Gender-Diverse Teens

By Dennis Thompson HealthDay ReporterWEDNESDAY, April 22, 2026 (HealthDay News) — Gender-diverse teenagers who are bullied are more likely to suffer escalating psychological distress than other teens, particularly if they live in a state with repressive gender identity laws, a new study says. These ...

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Apr 22 • 6:35 AM EDT • Health • usnews.com
GE HealthCare touts international expansion of its partnership with RadNet

The companies say they’re entering the next phase of collaboration, offering GEHC mammography systems paired with AI offerings from DeepHealth.

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Apr 21 • 11:48 PM EDT • Business • radiologybusiness.com
RFK Jr.’s followers will help the GOP in midterms, Kennedy adviser tells POLITICO’s Health Summit

Calley Means said the health secretary and Trump are working in “lockstep.”

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Apr 21 • 2:27 PM EDT • Health • politico.com
Santa Cruz County business filings: Week of April 7

Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

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Apr 21 • 2:26 PM EDT • Business • lookout.co
Volume 25 Science Of Speed

Our annual racing deep dive goes full engineering — from chassis and powertrains to tires, batteries, aero, and driver fitness, featuring machines like the new Corvette ZR1 and McLaren Solus GT.

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Apr 21 • 12:28 PM EDT • Science • autos.yahoo.com
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Entertainment News: April 21, 2026

Get caught up on the latest in Hollywood, technology, and more with FOX 17 Morning Mix's Entertainment News.

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Apr 21 • 11:51 AM EDT • Entertainment • fox17online.com
Former Surgeon General Backs CDC Nominee, But Questions Remain on Vaccines

By HealthDay Staff HealthDay ReporterTUESDAY, April 21, 2026 (HealthDay News) — A former U.S. surgeon general is weighing in on the president’s pick to lead the U.S. Centers for Disease Control and Prevention (CDC), calling Dr. Erica Schwartz highly qualified while warning of some potential ...

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Apr 21 • 10:50 AM EDT • Health • usnews.com
Mississippi Better Business Bureau warns of travel scam surge ahead of Memorial Day weekend

Officials said crooks are using fake travel sites and social media listings to steal money from people looking for travel deals.

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Apr 21 • 10:24 AM EDT • Business • wlox.com
Trump recovers from 4-1 down to lead Wilson

World number one Judd Trump recovers from a slow start to take a narrow lead over Gary Wilson in their first-round match at the World Snooker Championship.

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Apr 21 • 8:56 AM EDT • Sports • sports.yahoo.com
Trump tells PBS News that ‘lots of bombs start going off’ if Iran ceasefire expires

The statement came during a phone call with White House correspondent Liz Landers focused on the Iran war, as a U.S. delegation is preparing for more peace talks.

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Apr 20 • 9:56 AM EDT • Politics • pbs.org
Report: Giants unlikely to trade Kayvon Thibodeaux

The Giants traded defensive tackle Dexter Lawrence to the Bengals over the weekend, but a report on Monday indicates that they aren't expected to ship out another veteran defender ahead of the draft.

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Apr 20 • 9:48 AM EDT • Sports • nbcsports.com
Vampire Survivors’ new spinoff switches genres but keeps the good vibes

Vampire Crawlers is a whole new style of game, and it works really well.

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Apr 20 • 9:00 AM EDT • Technology • theverge.com
10 best cities for college graduates in 2026

This year's college grads are up against a lot. These 10 cities may offer them a better shot at the American dream, with more jobs and affordable housing.

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Apr 19 • 10:51 AM EDT • Business • businessinsider.com
Housing waitlist, new entertainment venue, more: Cape Cod Times top stories

Catch up on the four most-read stories on the Cape Cod Times website from this past week.

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Apr 19 • 5:02 AM EDT • Entertainment • capecodtimes.com
Lucas Sanabria, Joseph Paintsil help Galaxy rally for tie with Dallas

Lucas Sanabria and Joseph Paintsil scored late in the first half after Petar Musa scored twice to give Dallas the lead, helping the Galaxy rally for a 2-2 draw.

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Apr 19 • 1:22 AM EDT • Sports • latimes.com
Kap Vert causes shock in Scottish Grand National triumph

Kap Vert causes a 20-1 shock by storming to a surprise win in the Scottish Grand National at Ayr.

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Apr 18 • 11:36 AM EDT • Sports • sports.yahoo.com
The Blogs: A President, A Pope, And Politics At The Water’s Edge

From the blog of Seth Cohen at The Times of Israel

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Apr 18 • 10:39 AM EDT • Politics • blogs.timesofisrael.com
Which 2026 NFL Draft prospects could slide to later picks?

Expectations rarely align with reality in the NFL draft, and these five prospects could have a longer wait than many might have them pegged for.

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Apr 18 • 7:49 AM EDT • Sports • sports.yahoo.com
Barcelona at breaking point over Lewandowski and Rashford decisions

Barcelona are heading into a defining phase of their summer planning, with two major attacking decisions staring right in their face. The situations involving Robert Lewandowski and Marcus Rashford a...

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Apr 18 • 3:40 AM EDT • Sports • sports.yahoo.com
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Two arrested after 29 illegal gambling machines seized at Tallahassee business

Two people are behind bars after law enforcement seized over two dozen illegal gambling machines from a Tallahassee business.

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Apr 17 • 9:06 PM EDT • Business • wctv.tv
Entertainment News: April 17, 2026

Get caught up on the latest in Hollywood, technology, and more with FOX 17 Morning Mix's Entertainment News.

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Apr 17 • 12:06 PM EDT • Entertainment • fox17online.com
What’s Behind the Push to Make Schools Adopt the Science of Reading?

Restrictive laws about reading instruction repeat historical patterns of trying to privatize and centralize what happens in the classroom.

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Apr 17 • 9:25 AM EDT • Science • progressive.org
Pirates Konnor Griffin takes responsibility for error vs. Nationals

Pittsburgh Pirates shortstop Konnor Griffin's error contributed to the loss to the Washington Nationals, which the rookie took full responsibility for.

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Apr 17 • 5:39 AM EDT • Sports • sports.yahoo.com
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8K views · 107 reactions | U.S. lawmakers on Thursday confronted...

U.S. lawmakers on Thursday confronted Health Secretary Robert F. Kennedy Jr. on vaccines, the Trump administration’s handling of health care fraud and comments he made about psychiatric medications...

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Apr 16 • 8:55 PM EDT • Health • facebook.com
Netflix co-founder Reed Hastings to leave the company in June

Netflix co-founder Reed Hastings will leave the company's board in June to focus on philanthropy and other efforts, the streaming company said Thursday.

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Apr 16 • 4:28 PM EDT • Entertainment • latimes.com
Entertainment News: April 16, 2026

Get caught up on the latest in Hollywood, technology, and more with FOX 17 Morning Mix's Entertainment News.

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Apr 16 • 11:58 AM EDT • Entertainment • fox17online.com
Wausau Chamber of Commerce annual business expo today

The Wausau Chamber of Commerce holds business expo, Rothschild

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Apr 16 • 7:52 AM EDT • Business • wsaw.com
Sunderland near another landmark

Sunderland go to Aston Villa with a carrot dangling this weekend. The Black Cats have won 46 points in the Premier League, a tally which is already their most in a top-flight season since 2010-11 (47). Regis le Bris' side have 12 wins in the Premier League during the campaign.

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Apr 16 • 6:59 AM EDT • Sports • sports.yahoo.com
Jonesboro cardiologist to be featured on Discovery, Science channels

A St. Bernards cardiologist will showcase her expertise on the Discovery Channel and the Science Channel this weekend.

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Apr 15 • 8:30 PM EDT • Science • kait8.com
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Trial date set for suspects in Kansas City sports reporter’s death

A trial date has been set for the three suspects in connection to a Kansas City sports reporter's death.

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Apr 15 • 11:51 AM EDT • Sports • kctv5.com
Previewing Jaguars' tight end position ahead of 2026 NFL draft

With the 2026 NFL draft near, we will be taking a position-by-position look at where things stand with the Jaguars. Up next are the tight ends.

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Apr 15 • 9:48 AM EDT • Sports • sports.yahoo.com
Athens restaurant scores range from perfect to problematic

Health inspections show a mix of perfect scores and notable violations at various Athens restaurants.

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Apr 15 • 5:02 AM EDT • Health • onlineathens.com
East Tennesseans cross thin green line to support Cherokee cannabis shop

Great Smoky Cannabis Co. is reshaping the Eastern Band of Cherokee Indians economy, drawing support from marijuana consumers across East Tennessee.

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Apr 15 • 5:01 AM EDT • Business • knoxnews.com
Board: Two Iowa mental health professionals had sex with former clients

Two state-licensed mental health professionals are facing disciplinary actions tied to allegations of having sex with former clients.

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Apr 14 • 6:34 PM EDT • Health • kcrg.com
Painted Tree Boutiques abruptly closes all stores

The Painted Tree Boutiques closures impact Raleigh and Cary locations.

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Apr 14 • 3:56 PM EDT • Business • wral.com
What Is Business For? The Question Strategic Management Has Never Answered

The field of strategic management has grown more rigorous – and less relevant – as it avoids the question of business purpose.

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Apr 14 • 10:18 AM EDT • Business • poetsandquants.com
Hospitals offer chatbots to fight off ChatGPT

In this edition of STAT Health Tech: Hospitals offer their own chatbots, Medicare's ACCESS pilot, and an update Utah's 'AI doctor' experiment.

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Apr 14 • 9:26 AM EDT • Health • statnews.com
30 Under 30 Europe Sports & Games 2026: How Ellie Kildunne, Eberechi Eze And More Turn Competition Into Commercial Success

Ellie Kildunne, Antoine Dupont and Eberechi Eze are taking their winnings off the field. How these young leaders and more are changing sports, games and business for good.

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Apr 14 • 12:30 AM EDT • Sports • forbes.com
Rochester resident, business team up to feed TSA workers amid partial shutdown

The Med City is seeing community members lend a hand to those in need, one boxed lunch at a time.

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Apr 13 • 6:45 PM EDT • Business • kttc.com
Edina students pitch business ideas in ‘Shark Tank’ competition

An innovative claw clip, a way to recycle old flowers and bento boxes were some of the products pitched by Edina High School students at the sixth annual Edina Shark

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Apr 13 • 6:00 AM EDT • Business • hometownsource.com
Why Your Cat Keeps Walking Away From Their Bowl (And What Science Says to Do About It)

New science reveals why cats lose interest in food and how a simple scent change can bring them back to the bowl.

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Apr 13 • 5:24 AM EDT • Science • onegreenplanet.org
Blind Boys of Alabama to perform in Provincetown

The Blind Boys of Alabama, Grammy-winning gospel legends, will perform in Provincetown to benefit WOMR radio.

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Apr 13 • 5:06 AM EDT • Entertainment • wickedlocal.com
Dolce & Gabbana Appoints Stefano Cantino as Co-CEO

The recruitment of the former Gucci, Louis Vuitton and Prada executive follows the resignation of Stefano Gabbana as chairman in December.

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Apr 13 • 2:52 AM EDT • Business • businessoffashion.com
Wisconsin AD McIntosh to take new position at Big Ten

Wisconsin AD Chris McIntosh is set to become the Big Ten’s chief strategy officer, reporting directly to Tony Petitti. Exact responsibilities are TBD.

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Apr 12 • 7:26 PM EDT • Sports • sportsbusinessjournal.com
Wisconsin AD McIntosh to take new position at Big Ten

Wisconsin AD Chris McIntosh is set to become the Big Ten’s chief strategy officer, reporting directly to Tony Petitti. Exact responsibilities are TBD.

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Apr 12 • 7:26 PM EDT • Business • sportsbusinessjournal.com
News Analysis: Trump's Strait of Hormuz blockade risks clash with China

It is a high-stakes moment ahead of a closely watched summit between President Trump and Chinese President Xi Jinping in Beijing next month.

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Apr 12 • 1:37 PM EDT • Politics • latimes.com
Hawai‘i Might Just Slay Citizens United — And You Can Help

We have the authority — and the responsibility — to get rid of dark money.

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Apr 12 • 6:01 AM EDT • Politics • civilbeat.org
SDFC's winless run extended, downed 2-1 by Minnesota United

San Diego FC’s winless streak continues to grow, falling in back-to-back matches after a 2-1 Saturday night loss to Minnesota United FC at Snapdragon Stadium.

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Apr 12 • 1:53 AM EDT • Sports • sports.yahoo.com
L.A. Times readers celebrate UCLA women's basketball's title win

Times readers cheer UCLA coach Cori Close and players Gabriela Jaquez, Kiki Rice, Lauren Betts, Gianne Kneepkens, Angela Dugalic and Charlisse Leger-Walker.

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Apr 11 • 3:12 PM EDT • Sports • latimes.com
“AI polls” are fake polls

A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.

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