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AI race redraws Asian air cargo, replacing e-commerce as growth engine
The global race to build artificial intelligence is redrawing Asia's air cargo map, prompting airlines to redesign networks around growing semiconductor manufacturing hubs as cross-border e-commerce loses momentum.
A new media ecosystem is taking root on the left, reshaping Democratic politics
More progressive Americans are swearing off traditional media. They’re turning to independent podcasts, social media and digital news for information. This shift could impact Democratic primaries by...
Google DeepMind dismantles Nobel-winning AlphaFold team in strategy shift
Landmark project that solved protein folding gives way to a wider race to build AI systems for scientific discovery
Crawley and Brook help Sunrisers beat Super Giants
Leeds Sunrisers end Manchester Super Giants' unbeaten start to the season after chasing down 182 thanks to half-centuries from Mitch Marsh and Zak Crawley while Harry Brook chips in with 42.
Newsom affair as mayor resurfaces amid presidential run rumors
Rippey detailed her ongoing struggle with alcoholism and sobriety.
Houston’s minority business contracting program ruled unconstitutional
A white couple from Spring sued the city in 2023, alleging their lawn care business, Landscape Consultants of Texas, Inc., could not “compete on an equal footing with other businesses.”
Tower Health is laying off 160 workers at Pottstown Hospital while expanding emergency department, behavioral health
The job cuts amount to 22% of the Pottstown workforce and come seven months after Tower eliminated 131 jobs at the Montgomery County facility in an earlier round of layoffs.
Turkish politician hit by rent-a-crowd scandal
Kemal Kılıçdaroğlu, court-appointed head of Turkey’s oldest party, denounced corruption during party event
Lindsay Clancy case trial puts a tragic spotlight on postpartum mental health
As the Lindsay Clancy trial draws national attention, many mental health experts following the case hope it will help educate people about how common it is for new mothers to struggle.
Bilimeters now in every Sanford Health Sioux Falls clinic
Bilimeters are handheld digital devices that give an instant reading of newborn babies' bilirubin levels, as opposed to a blood draw.
Essay Penned by UNC Health Physician Published in Annals of Family Medicine
Family doctor draws on his experience to highlight relationship-centered care, especially in rural and underserved communities.
Cyberpunk: Edgerunners was reportedly being turned into a 2.5D brawler by CD Projekt Red and Shantae studio WayForward, but its fate is uncertain
The spin-off was in development between 2025 and 2026, before layoffs hit the retro-inspired developer famous for its beat 'em ups and platformers.
How 209 Mare Turned The Humble Towel Into A Luxury Fashion Business
How 209 Mare turned a €500 towelling blazer into a global luxury business, using Monaco, social media and smart distribution to create Rivierawear.
Churchill: Does New York care about your health and happiness?
Has the state's rapid expansion of legalized gambling options been good for overall societal health? What about legalized recreational cannabis?
Senate Democrats Press Blanche on Times Subpoenas
Days before a committee vote on Todd Blanche’s nomination to be attorney general, Democrats demanded answers about the since-withdrawn subpoenas.
Spurs Sports & Entertainment hosting hiring event in San Antonio
Spurs Sports & Entertainment is hosting a hiring event on Wednesday, July 29, at Frost Bank Center for part-time event security positions.
D-FW Business Datebook: Tattoos, indie books and cinema earnings
Key North Texas companies reporting earnings include Cinemark, Wingstop, Builders FirstSource, HF Sinclair and office giant CBRE.
House ethics panel investigating Gooden, who rejected the allegations
Gooden said allegations related to spending are ‘baseless.’
National Youth Science Camp welcomes 2026 class of delegates in Parsons
Free three-week STEAM program draws students from nearly all 50 states and eight Western Hemisphere nations to Camp Horseshoe.
Fancy Farm picnic set to draw major political attention ahead
Kentucky’s Fancy Farm Picnic returns as a key political platform, featuring U.S. Senate hopefuls and statewide leaders.
Private Claude Chats Exposed in Google and Bing Search Results
The screwup shows how tricky it can be to stop web crawlers from making ostensibly private conversations with AI chatbots entirely too public.
Need a sports physical? Dallas group offers back-to-school services
The free event will help families check off multiple back-to-school tasks, including sports physicals, haircuts and buying school supplies.
Louisiana’s Bill Cassidy, John Kennedy call for more information on Iran conflict
Both senators say the U.S. should not withdraw from the conflict, but they say President Donald Trump’s administration should give the public more information about why it is happening and what the objectives are.
At Blandy, Virginia kids ponder ‘what scientists look like’
Young students became environmental scientists this summer through a research camp at Blandy Experimental Farm.
NASA’s Swift Sees ‘Wandering’ Mega Black Hole Shredding Star
NASA’s Neil Gehrels Swift Observatory captured an “orphan” black hole lighting up as it devoured a star on the outskirts of a faraway galaxy. These phenomena
Top Pelosi aide will become Connie Chan’s campaign spokesperson
Ian Krager will join Chan’s campaign Aug. 1 as director of communications. He will return to Nancy Pelosi’s office after the November election to help her wind down her House career.
Armored combat draws Madison students to a ‘Cream City clash’
Two college students commute to practice with the Milwaukee Iron Stags, a weapon-wielding mixed martial arts team that fights in suits of medieval armor.
As El Niño cooks Pacific, Calif. scientists warn ocean losing oxygen
A new study offers one solution.
Did League Cup come too early for Saints?
Does the League Cup group stage come too early in the season for teams like St Johnstone? Simo Valakari's side were one of two Premiership sides, Falkirk were the other, that failed to progress to the last 16 of the League Cup. St Johnstone finished third in Group F with seven points after their 1-1 draw with East Fife, which Dick Campbell's side snagged a bonus point in after winning the shootout.
Dovbyk yet to give his OK for Bologna transfer
Artem Dovbyk will leave Roma, despite taking part in yesterday’s friendly draw against Cannes, where Gasperini’s team drew 3-3. The Ukrainian striker was already in Bologna’s sights during the w...
Business First Bancshares (BFST) Could Be 4% Undervalued On Earnings Dividends And Buybacks
Business First Bancshares (BFST) has drawn fresh attention after reporting second quarter and six month 2026 results, affirming both common and preferred dividends, and updating investors on recent share repurchases. See our latest analysis for Business First Bancshares. At a share price of $31.16, Business First Bancshares has seen momentum build recently, with a 20.40% year to date share price return and a 25.46% total shareholder return over the past year, alongside ongoing dividends and...
After OWI arrest, Tony Romo withdraws from Texas State Open
Tony Romo has yet to say anything publicly since Thursday's arrest in Milwaukee for suspicion of operating while intoxicated.
Today in Sports - Greg Lemond becomes the first American to win the Tour de France
Today in Sports, July 27 - Greg Lemond becomes the first American to win the Tour de France
Giants Waive 2 Players as Training Camp Draws Near
The C.J. Ravenell era with the New York Giants only lasted about three weeks. Ravenell, whom was claimed off waivers from the Tennessee Titans, was one of two Giants waived Saturday mere days before they opened camp. Cam Jones, a linebacker who the Giants signed in March, was also among those released.
Goals will come for Kilmarnock, says Kiltie
Greg Kiltie has "full faith" Kilmarnock will find their scoring form once the Premiership season gets under way. Despite creating a slew of chances, the Ayrshire side drew a blank in a goalless draw at Peterhead in their final Premier Sports Cup group game on Saturday. Despite losing the penalty shootout, a point was enough to ensure they finished top of Group H and progressed to the last 16.
Why strawberries are one of the best fruits for health, weight loss
Strawberries pack an impressive amount of nutrition into every bite, with fiber being one of their standout nutrients.
Big Tech’s Money Men Don’t Care About the Backlash
Meet the two political brawlers unleashing the AI industry’s massive cash on the midterms.
Trump’s systematic assault on science
The government is politicising funding for basic research
Kansas City dessert shop with family mission draws big crowds at new location
The family business has partnered with a famous KC barbecue joint to serve a treat not often seen in the area.
Letters -- Mosques, Dallas council members, mental health
Readers enjoyed the story on the open houses at area mosques, criticize Dallas council members, defend Democratic socialism and discuss mental illness.
Lead pollution poses health risk, says review sparked by FT investigation
Animals reared near ex-mining sites ‘can have high, potentially toxic concentrations of metals’, academics find
Singer Zach Top slams modern country music, says it lacks 'soul'
Zach Top says modern country music sounds "perfect" and has lost its "soul," explaining why bluegrass and raw sounds are resonating with fans now.
'No panic' despite shock cup exit, says Valakari
St Johnstone boss Simo Valakari insists there is "no panic" from him despite his team suffering a shock exit from the Scottish League Cup. A draw with third-tier East Fife ensured Saints could not progress from the group stage.
Small businesses file lawsuits against Trump's new sweeping tariffs
Trump’s tariffs are headed to court — again. Two lawsuits filed by small businesses are challenging Trump’s sweeping tariffs announced Thursday that impose double digit levies on 60 trading...
OpenAI releases health bot amid lawsuit alleging faulty medical advice
If ChatGPT were a doctor, it would be "guilty of medical malpractice," a lawyer says.
OpenAI releases health bot amid lawsuit alleging faulty medical advice
If ChatGPT were a doctor, it would be "guilty of medical malpractice," a lawyer says.
Archers dominate Outlaws in Western Conference clash
First blood has been drawn in the push for the Western Conference regular-season crown. Through the whipping winds and driving rain, the Utah Archers dominated their conference rivals, the Denver...
Changes called for as Sinner and Djokovic withdraw
The tournament director of the Canadian Open says changes need to be made to the "demanding schedule" of players after Jannik Sinner and Novak Djokovic pull out of the Masters 1000 event.
Has Oscar Health (OSCR) Run Too Far After Its 68% 90 Day Rally?
Oscar Health (OSCR) has been drawing attention after a strong share price run, with investors weighing that performance against mixed valuation signals that suggest the stock is not an obvious bargain. See our latest analysis for Oscar Health. Recent trading has cooled slightly, with the share price down around 3% over the past month and 7 days. That comes after a strong 90 day share price return of about 68% and a very large 3 year total shareholder return, suggesting momentum has been...
Good Sports: Basketball twins draw Division I attention before starting high school
Fraternal twins Iman and Jihan Qamhiyeh have their sights set on playing basketball at the highest level, and their talent is already attracting attention from college programs before they begin high school.
Trump administration admits grants for clean energy were canceled based on politics
The Trump administration has again acknowledged in court documents that it terminated $7.6 billion in grants for hundreds of clean energy projects “based solely on the political identity of the...
“Graphic Talk About Science: Adventures in Science Engagement”
Mount Wilson Observatory (MWO), Southern California’s esteemed home to several of the most groundbreaking astronomical discoveries in history, welcomes the public to the third Saturday Evening Talks & Telescopes of the season on Saturday, July 25, 2026. MWO is honored to present “Graphic Talk About Science: Adventures in Science Engagement,” a lecture by Clifford V. Johnson, from UCSB. This lecture explores how graphic storytelling can make cutting-edge physics more accessible, as Johnson discusses the science and creative process behind his illustrated book, “The Dialogues: Conversations About the Nature of the Universe.” Tickets are available here: www.mtwilson.edu/events/lecture072526 During the six-month season, each Talks & Telescopes event runs from 5:30pm to 11:30pm with the “talk” portion of the evening beginning in the Observatory’s Auditorium. The 60+ minute presentation is followed by picnic dining—bring your own, or purchase from a food truck or caterer—and then, after the sun goes down, stargazing through Mount Wilson’s immense telescopes, the largest in the world made available to the public. Additional stargazing around the grounds will be available thanks to members of the Los Angeles Astronomical Society. Both the 60-inch telescope and the 100-inch—the latter famously used by Edwin Hubble to discover the expanding universe—will be available for viewing the night sky. Priced at $50, this event series offers the most economical stargazing event option on the mountain. Tickets and more information are available on Mount Wilson Observatory’s website here: www.mtwilson.edu/lectures. Advance purchases are highly recommended. UPCOMING SATURDAY EVENING TALKS & TELESCOPES OF THE 2026 SEASON August 22: “Towards a Functional Cosmology” www.mtwilson.edu/events/lecture082226 Join artist Lita Albuquerque for a lecture on her multidisciplinary practice at the intersection of art, science, and cosmology. Drawing on decades of work across painting, land art, performance, and installation, she reflects on projects created in remote, astronomy-linked environments and how they shape her exploration of time, space, and human perception. September 19: “The Brightness of Stars: Henrietta Leavitt and the Transformative Nature of Attention in Art and Science” www.mtwilson.edu/events/lecture091926 Visual artist and author Anna Von Mertens explores the life and legacy of Henrietta Leavitt, whose study of variable stars enabled the first reliable measurements of cosmic distances. Working among the Harvard Computers, Leavitt laid the foundation for breakthroughs at Mount Wilson, including Harlow Shapley’s mapping of the Milky Way and Edwin Hubble’s discovery of an expanding universe. Drawing from her book “Attention Is Discovery: The Life and Legacy of Astronomer Henrietta Leavitt,” Von Mertens shares archival materials alongside her own artwork inspired by Leavitt’s life, to celebrate how careful attention leads to both scientific discovery and a meaningful life. October 17: “The Duality of Genius and Struggle: G.E. Hale” www.mtwilson.edu/events/lecture101726 This talk, presented by Sam Hale, explores the extraordinary life and legacy of his grandfather, George Ellery Hale—the visionary behind some of the world’s most important astronomical institutions. Drawing on both history and personal connection, Sam Hale offers insight into a legacy that continues to shape science and culture today. VISITING MWO The gate to Mount Wilson’s campus opens at 10:00am daily and closes at 5:00pm from early April through November. Entrance to the grounds is free. Visitors can hike, gaze at the telescope domes and towers that dot the landscape, and take a look at historic Mount Wilson photos and letters in the Museum. The Cosmic Cafe (www.mtwilson.edu/cosmic-cafe), located above the main parking lot at the Observatory entrance, is open on weekends in the spring, summer, and fall. In addition to traditional menu items such as hot dogs, drinks, and snacks, the Cafe offers wraps, salads, and sweet treats from Little Flower. PARKING A U.S. Forest Service Adventure Pass is required to park at the Observatory. A $5 day pass or a $30 dollar annual pass may be purchased at the Cosmic Cafe on weekends between 10:00am and 5:00pm. During the week, passes are available at locations around Los Angeles. The most convenient location before heading up is at the Shell station in La Canada Flintridge at the bottom of the Angeles Crest Highway (https://find.shell.com/us/fuel/10007957-4530-angeles-crest-hwy/en_US). Visit the U.S. Forest Service website for more information about Passes and other locations to buy them: www.fs.usda.gov/r05/passes/adventure-pass For more information about Visiting Mount Wilson Observatory, please visit: www.mtwilson.edu/visiting NOT ADA-COMPLIANT Please be advised that access to the 100-inch dome is via an open-air, 53-step staircase inside the building. There is no ADA-compliant access.
SF: Entertainment Zone Launches In West Soma Neighborhood
A new entertainment zone has launched in San Francisco's South of Market neighborhood to help bring foot traffic and boost nightlife in the neighborhood, Supervisor Matt Dorsey announced this...
Independence Health, West Virginia University Health System merger draws support at public hearing
Independence Health, WVU Medicine merger draws support at public hearing
H-E-B store says goodbye after four decades in business
The store has been a community mainstay since the early 1980s.
Ukraine hits Russia's largest online marketplace, hurting small businesses and bringing the war home
The Ukrainian attacks on the sprawling Russian warehouses produced stark images, with massive pillars of black smoke rising above fires that raged at facilities of Wildberries, the country’s biggest online retailer and its equivalent of Amazon.
'The difference is significant': Why tourists are flocking to South Korea for medical care
Travellers are increasingly adding comprehensive health check-ups to their South Korea itineraries, drawn by affordable prices, fast results and English-language support.
Reckitt to take £175mn hit from sale of Russian hygiene business
Consumer goods group began process to dispose of division more than four years ago
10 things you probably didn’t know about male nurses—until now
Fun fact No. 3: This year the American Nurses Association began recognizing men’s health as a nursing specialty. (It’s too soon to say whether the development will draw more men into nursing, but it certainly can’t hurt.)
CrossCurrents: HVACR Business Intelligence
Welcome to the first edition of CrossCurrents: HVACR Business Intelligence. Each installment curates the most important headlines from outside the traditional HVACR press, drawing...
Protect College Sports Act unlikely to be voted on before summer recess
The bill has drawn support from the NCAA and many Division I conferences, but not the Big Ten and SEC, which are recommending changes.
Trump administration admits legal errors and withdraws subpoenas of 3 NYT reporters
Criticized by a federal judge for sloppy legal work, the government on Thursday grudgingly withdrew subpoenas that would have compelled three New York Times reporters to testify about their sources for articles about President Donald Trump’s Qatari-gifted Air Force One jet.
Government withdraws subpoenas of 3 NYT reporters after admitting legal errors
The government had sought testimony from the journalists about their sources for articles about Trump's Qatari-gifted Air Force One jet
GalaxyCon Raleigh is back. What to know before you go
The annual event draws celebrities, creators, writers, cosplayers and fans into four-day "Festival of Fandom."
S.F.’s Pier 70 lands its first music festival
The festival, headlined by DJ and producer BLOND:ISH, will take place in September.
US House passes war powers resolution directing Trump to withdraw US military from Iran
Resolution, which comes after similar one in June, is largely symbolic, as Trump administration says it’s unconstitutional
Mosquito research draws KSU environmental science major to the woods for the summer
Kennesaw State University senior Brooklyn Galvan has found a happy place for the summer – in the mosquito-infested woods near Hattiesburg, Mississippi. The environmental science major is conducting research into mosquitoes as pollinators as part of the National Science Foundation’s Research Experiences for Undergraduates for Gulf Coastal Plains Ecology. The experience builds on Galvan’s experience researching the importance of mosquitoes to the ecosystem in the lab of KSU Assistant Professor of Microbiology Andrew Haddow.
Letters – World Cup, mental health, politics, GOP's elephant
Readers appreciate those who hosted the World Cup, say laws need to be changed regarding mental health, disagree with a letter writer and criticize showcasing an elephant.
Gen Z doesn't want normal politics. It wants results
Young voters on the left and right are drawn to candidates who promise disruption, authenticity and economic change.
Hawaii health officials warn of keiki fruit pouch recall
The Hawaii Department of Health is alerting residents to a recall for select Pumpkin Tree Peter Rabbit Organics Banana & Strawberry pouches for kids sold at Target.
Trauma-informed coaching program aims to keep more Chicago kids in sports
Chicago's WNBA All-Star festivities are highlighting some of the biggest names in women's basketball, but they are also drawing attention to the coaches shaping the next generation of athletes.
Outside Lands organizer gets green light for more S.F. concerts
San Francisco is doubling down on live music in Golden Gate Park, extending permits that will bring more concerts — and more crowds — to the city’s west side.
Summer Ag Fairs Draw New Audiences With Entertainment
Fairs use entertainment to get people interested and in turn to introduce them to agriculture where they are, even if that means concerts on the bed of a pickup truck.
Mark Lamster: What a new Dallas Mavericks arena should look like
Mark Lamster on how the Dallas Mavericks can transform Valley View into a fan and environmentally friendly neighborhood.
Private investment in youth sports draws state, federal scrutiny
U.S. Rep. Chris DeLuzio co-sponsored a bill to limit private investment in the $40 billion youth sports industry.
Insurers cut prices in hunt for new oil and gas business
Projects in safe regions become more highly prized and send premiums down as competition rises
St. Pete Beach parking: Business owners say higher rates drive customers away
Higher parking rates at St. Pete Beach are drawing criticism from local business owners who say the increased costs are keeping visitors away. One owner has launched an online petition urging city leaders to revisit the parking policy before more businesses are affected.
Texans’ Tank Dell Draws More Attention After Turning Heads
The Texans have missed him. The post Texans’ Tank Dell Draws More Attention After Turning Heads appeared first on HEAVY.
Louisiana Rep. Cleo Fields won't seek reelection after Democrat's seat was redrawn
Democratic U.S. Rep. Cleo Fields says he won’t not seek reelection to his redrawn Louisiana congressional district
Louisiana Rep. Cleo Fields won't seek reelection after Democrat's seat was redrawn
Democratic U.S. Rep. Cleo Fields says he won't not seek reelection to his redrawn Louisiana congressional district | Newsradio 1140 WRVA
Trump must divulge financial details about businesses in $10bn BBC lawsuit
US judge’s ruling could open up window into first family’s multiple ventures, in drawback of lawsuit on media
Measles surge puts West Coast health departments on alert
With U.S. measles cases nearing last year’s total, California and Oregon officials said Tuesday that fragile public health systems may struggle to handle new infections.
Pixar reportedly loses 150 jobs in new round of Disney layoffs
Pixar absorbed a large share of Disney’s latest studio layoffs, according to industry reports, even as “Toy Story 5” approaches another major box-office milestone.
The secret to successful sports organizations? Employees who feel safe enough to speak up
With major sporting events like Wimbledon and the FIFA World Cup drawing global attention this summer, new findings from a University of Florida researcher highlight an often-overlooked factor behind their success: the well-being of the employees working behind the scenes.
Private investment in youth sports draws state, federal scrutiny
US Sen. Chris Murphy and US Rep. Chris Deluzio cosponsored a bill banning predatory private equity investment in youth sports.
Axing UK science department risks slower policymaking, say tech leaders
Industry figures welcome Kanishka Narayan’s promotion as AI minister but warn shake-up could push sector down agenda
Laredo Public Health continues ABA caregiver workshop series
The Laredo Public Health Department will host the fourth session of its ABA Parent & Caregiver Workshop series, focusing on teaching life skills and independence for kids with special care...
Extreme heat is eroding health, productivity and incomes of Dhaka’s informal workers
DHAKA — On June 28, as the afternoon sun beat down on Bangladesh capital Dhaka’s sprawling Tejgaon neighborhood, Samiha Begum gathered her two school-aged children and headed for the shade of Hatirjheel Lake. Their narrow one-room home in a nearby slum had become unbearable. She said, “The room starts heating up as soon as the […]
LPI Scientists Honored with Asteroid Naming by the IAU
The International Astronomical Union (IAU) has recognized the scientific achievements of Universities Space Research Association (USRA) scientists Dr. Imene Kerraouch and Dr. Allison McGraw by naming asteroids (20452) Kerraouch and (20092) Allisonmcgraw in their honor.
New Super PAC with ties to Boston Mayor Wu draws rebuke from the senator she’s trying to defeat
A new Super PAC that appears to be aligned with Boston Mayor Michelle Wu has emerged ahead of the state primary, where two Wu-backed challengers are vying to expel the two senators Wu blames for killing her tax bill.
Private investment in youth sports draws state, federal scrutiny
Courtney Hamby and her husband spend close to $6,000 per year for their daughter Ellie’s cheer and tumbling classes, competition fees and uniforms. That doesn’t include their travel expenses for multiple out-of-town competitions, including hotel rooms, gas, meals, and sometimes even flights. “This should be something that everyone gets to play, and it shouldn’t be […]
Linklaters partners handed record £2.5mn payday as Asia business booms
‘Magic circle’ law firm cites Hong Kong listings work and growth in US as it reports bumper payouts for top ranks
AI-generated political ad in St. Charles County raises deepfake questions ahead of primary election
With two weeks until Election Day, a fully AI-generated political ad targeting candidates in the St. Charles County executive race is drawing scrutiny over the role of deepfakes in local elections
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
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