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Apple rolling out RC for iPadOS 27.2, watchOS 27.2, and more
Apple is rolling out RC (release candidate) versions of iPadOS 27.2, watchOS 27.2, and more. Here’s what that means. iPadOS...
Apple releases iOS 27.2 RC for iPhone
Apple has released the first iOS 27.2 release candidate for iPhone. The update brings Apple’s next iPhone software release one...
Apple Announcing New Products Next Week: 'Pro and Tell'
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week". Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week.
Apple’s iPhone Duo Sold Out In Minutes. The Last Time Apple Reinvented The Phone, One Apple Supplier’s Stock Soared About 1,200% In A Decade
Apple's first foldable iPhone sold out in minutes and sent investors scrambling to find the supplier that could pull off what one obscure chipmaker did after the original iPhone launched in 2007.
Save $900 on Apple's M5 Max 16-inch MacBook Pro while supplies last
The $900 discount delivers the lowest price of the season for the Space Black M5 Max 16-inch MacBook Pro.
Apple’s last-gen Mac Mini with the M4 is $150 off
Only $50 more than the original (pre-price hike) cost.
Car Keys in Apple Wallet coming soon to three popular vehicle brands
Apple Wallet car keys are about to get a big expansion, with GM adding support for three vehicle brands: Cadillac, Chevrolet, and GMC.
Ben Logan Environmental Science Club celebrates 10 years of discovery
From planting trees and creating wildlife habitats to exploring local ecosystems, Benjamin Logan students are discovering that environmental science isn’t just something they study in a classroom. It’s something they can experience, investigate, and influence right in their own community. The Benjamin Logan Environmental Science Club kicked off its 10th year with a visit to Jolly Acres, where 28 student members pressed fresh apple cider, painted pumpkins, and explored a...
GM Says Apple Wallet Car Keys Coming to These Vehicles
In a late September press release that we just discovered now, GM announced that it has started rolling out Apple Wallet car key support in select Cadillac, Chevrolet, and GMC vehicle models, with additional models to follow over time. Google Wallet and Samsung Wallet will also be supported, with a related Samsung press release mentioning availability in the U.S. and Canada. GM said the rollout will occur as follows, with model years listed in parentheses.
Some iPhone Duo orders getting moved up to earlier dates
A number of users have started reporting that their iPhone Duo pre-orders now show earlier delivery dates than originally estimated.
Fire damages Appleton business
APPLETON, Wis. -- Fire damages a business in Appleton. Crews were called to a commercial building in the 200 b...
Nobody should buy the $299 Apple TV 4K, but it could have been worse
My colleague Zac Hall described HomeView as one of the best ways to spend $299 on an Apple device and...
New TV shows to watch this week: Tune in to ‘Eternally Yours’ on CBS, stream ‘Yaga’ on AMC+ and revisit ‘Servant’ on Apple TV
Plus, Connie Britton plays a mom under suspicion in "Phony," and "The Diplomat" returns for Season 4.
New iPhone spyware can steal passwords and photos
P7 DarkSword iPhone spyware can steal saved passwords, photos, Apple Notes and cryptocurrency wallet data by checking for commands every 15 seconds.
US teens can access ‘nudify’ apps despite Apple and Google’s parental controls, report finds
Exclusive: Using test accounts, Tech Transparency Project downloaded 135 apps with features to generate nonconsensual nude imagery
Here’s how iPhone Duo’s battery capacity compares to other iPhones
After pre-orders for iPhone Duo opened, Apple uploaded an EU regulatory document that finally revealed the true battery capacity for...
Airtel Enhances Family Postpaid Plans with Apple Entertainment and Cloud Storage Services
Airtel Enhances Family Postpaid Plans with Apple Entertainment and Cloud Storage Services
Amazon Discounts New Mac Mini by Up to $149, Mac Studio by $200
Amazon has Apple's brand new Mac mini for up to $149 off this weekend, with deals focused on the M6 Mac mini this time around. You'll also find $200 off the M5 Max Mac Studio below. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. One of the best deals is on the M5 Max Mac Studio with 36GB RAM and a 512GB SSD, on sale for $2,299.00, down from $2,499.00.
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
Apple Expected to Release New Products on Next Four Fridays
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman. The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28. If this timeframe proves to be accurate, then Apple will be releasing new products for the next four Fridays, with the other dates already announced.
Apple's HomeViews Reportedly Collected Dust in Warehouses 'For the Better Part of a Year'
The product pipeline was choked nearly to death by Siri delays.
Grab Apple's 2026 Mac Studio for $2,299, now $200 off
The lowest online Mac Studio price on the 2026 line is available at Amazon, with a $200 discount on the standard model.
Apple Accidentally Confirms a Redesigned iPad Mini on Its Own Site
Apple's regulatory site leaked an unreleased Smart Folio case, hinting at physical design changes for the upcoming iPad mini.
Apple Reveals iPhone Duo's Battery Capacity
Apple on Friday published an EU energy label for the iPhone Duo that reveals the device has a total battery capacity of 4,883 mAh. The document appears to confirm a previous leak that showed the iPhone Duo has 2,962 mAh and 1,921 mAh battery cells totaling 4,883 mAh. iPhone Duo is an eSIM-only device, so this battery capacity figure should apply worldwide, as there is no version of the device with a physical SIM card tray that would have a slightly smaller battery.
Apple's first touchscreen MacBook could debut on November 6: Here's what to expect
After over a decade of not adopting touch displays on its Mac notebook lineup, Apple will finally be releasing its...
Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake". "Let me cut to the chase: Apple made a major mistake here," he said.
Always on, always listening: New AI devices are pushing legal limits and could put users in jeopardy
AI always-listening wearables from Apple, Amazon, Meta and other startups are getting creative with privacy rules and fueling concerns about covert recordings.
UAlbany football rips Golden Apple Trophy away from Stony Brook
UAlbany neutralized Stony Brook's pass rush, which led the nation with 24 sacks. The Seawolves finished with one sack and defensive end Khalid Bueno, first in FCS with 10 1/2 sacks, had none Saturday
Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23. Apple Store employees told MacRumors that have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in expecting to buy the device, warning that they will be disappointed.
One of My Top Three Shows of 2026 Was Just Renewed—Finally
I watch TV for a living, so I see a lot of great television shows. But one of my favorite three shows of the year wasn't renewed for a new season—until this week. Here, why I'm so excited 'Maximum Pleasure Guaranteed' is getting a season two on Apple TV.
PSA: Apple’s official silicone iPhone Duo case will require adhesive to stick
iPhone Duo is just about a week away from launching, and now that preorders have opened, Apple’s official iPhone Duo...
Apple's New Home Collection Gives Investors Another Reason to Remain Bullish
The move into smart home products deepens Apple's customer relationship and ecosystem.
Top Stories: Apple HomeView, New Apple TV and HomePod mini, and Sold-Out iPhone Duo
It was another crazy busy week for Apple, headlined by Tuesday seeing the company take the wraps off of several home-related products as part of a "Welcome home" launch wave.
I've waited years for a new Apple TV 4K, but I won't be buying the 4th Generation streaming box
The shine of Apple's new streaming box has worn off...
Verizon Will Charge $10 a Month for iPhone Handoff
Verizon plans to charge customers $10 per month for the iPhone Handoff feature that Apple added in iOS 27. iPhone Handoff allows one phone number to be shared across two separate iPhones. Pricing was included in Verizon's iPhone Duo announcement today, with the carrier confirming iPhone Handoff will work with the iPhone Duo and the iPhone 18 Pro models.
Apple’s updated App Store rules go after ‘nudify’ AI apps
Developers must prevent and remove sexualized deepfakes.
Apple’s new App Store rules crack down on AI nudification and ‘bait-and-switch’ apps
Apple updated its App Review Guidelines today with a series of changes meant to strengthen protections against harmful content and deceptive app review practices.
Apple blames ‘extraordinary’ demand as foldable iPhones sell out
Deliveries of the $2,000 Duo slip to 2027 within hours of going on sale
Apple's $79 iPhone Duo Case Sticks On With Adhesive
Apple's iPhone Duo Case uses adhesive to attach to the device, according to people who have picked one up. The case comes in two pieces and uses adhesive strips along the inside edges to attach securely to an iPhone Duo. An included insert instructs users to peel off the adhesive's protective film, put each half on the Duo, and then press down to make sure it's well-adhered. The iPhone Duo Case is made from polycarbonate and comes in Sand and Navy Blue.
HomeView will include these Apple apps at launch
Apple’s HomeView is available to pre-order now and ships November 13. Here are the Apple apps you’ll be able to use on HomeView at launch.
Why Apple is finally making its own smart home devices
The Home Collection might not be for you
Augusta Health to Host Community Career Fair in Waynesboro on October 22 Careers & Connections event will offer job opportunities, same-day interviews, and career resources
FISHERSVILLE, VIRGINIA — Augusta Health invites everyone —from experienced professionals and career changers to students and those simply exploring what’s next —to discover career opportunities at Careers & Connections: More Than a Job Fair. The event takes place Thursday, Oct. 22, 2026, from 10 a.m. to 8 p.m. at the Best Western Plus, 109 Apple […]
iOS 27.2 has three new changes just added this week
iOS 27.2 is launching soon, and Apple keeps introducing new updates with each beta. Here are three changes added to iOS 27.2 this week.
Apple TV 4K and HomePod Mini Price Increases 'Much More Striking' Than New Features
Daring Fireball's John Gruber shared his first impressions of the new Apple TV 4K and HomePod mini 2 this week, and he concluded that the price increases the devices received are "much more striking" than any of the new features introduced. Prior to receiving price increases in late June, the previous Apple TV 4K started at $129 in the U.S., while the previous HomePod mini was priced at $99.
Want Apple's folding iPhone? Duo you have patience?
Expected ship dates for Apple's iPhone Duo, the company's first foldable phone, have already slipped from October to January 2027.
Small business optimism dips in September NFIB survey
Small business optimism slipped in September as owners grappled with rising costs, higher interest rates and a persistent shortage of qualified workers, according to a monthly survey released by the National Federation of Independent Business. The NFIB Small Business Optimism Index fell 0.8 points to 97.9, just below the survey’s 52-year average of 98.0. The […]
Apple's New CEO Just Demonstrated How to Stay Classy While Insulting the Competition
John Ternus described other folding phones as feeling 'kind of cheap and crappy.'
Ben Hollingsworth says 'Virgin River' is 'apple pie entertainment'
The 42-year-old actor credited the success of "Virgin River" to the fact that "it is a comforting show," which he compared to "a warm fuzzy blanket, or a hug."
The new Apple TV 4K just got its first (very small) discount
The electric screwdriver’s half off.
The best Amazon deals this weekend: Score big brands like Yeti, Lego, Apple and more for up to 70% off
We found fabulous fall discounts on everything from kitchenware and vacuums to holiday gifts, headphones, skin care and more.
HomePod is about to get free upgrade with these new features
There’s no new full-size HomePod launching yet, but Apple has confirmed three features coming to the existing HomePod 2 soon.
iPhone co-creator Fadell on Duo: There are both business and entertainment uses for these devices
iPhone co-creator and former Apple executive Tony Fadell joins 'Squawk on the Street' to discuss Apple’s opening of pre-orders for the iPhone Duo, use cases for HomeView, and more.
iPhone co-creator Fadell on Duo: There are both business and entertainment uses for these devices
iPhone co-creator and former Apple executive Tony Fadell joins 'Squawk on the Street' to discuss Apple’s opening of pre-orders for the iPhone Duo, use cases for HomeView, and more.
Best iPhone Duo cases now available for purchase 9to5Mac
Apple’s new iPhone Duo has arrived and if you managed to secure one (before next year), we have collection of...
Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K
Pre-orders are now live on Apple's newest devices, including the HomeView and Apple TV 4K, and Amazon has the first-ever discounts on these devices. We're also tracking great deals on MacBook Pro, Mac mini, and Apple Watch SE 3 in this week's best Apple deals. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Amazon cuts 2026 Apple TV 4K, HomeView prices with preorder deals
Amazon has issued 2026 Apple TV 4K and HomeView discounts today, despite the devices being announced mere days ago.
Apple’s first foldable iPhone sells out within minutes as preorders begin
Investing.com -- Apple shares rose 2% in premarket trading Friday after the company’s first foldable iPhone sold out shortly after preorders opened, with delivery estimates now extending to January 25 as orders continue.
Apple iPhone Duo preorders sell out, deliveries extend to late January
Apple's iPhone Duo preorders sell out immediately.
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
iPhone Duo pre-orders began today in the U.S. and many other countries. If you have yet to place a pre-order on Apple's online store, however, wait times are longer now. The first customers who pre-ordered right when pre-orders began at 5 a.m. Pacific Time today will have their devices delivered on Friday, October 23. By just 5:20 a.m. Pacific Time though, select configurations on Apple's online store in the U.S. are now showing delivery estimates into late December for new orders.
First Apple TV 4K Pre-Order Discount Arrives at Amazon
Following in the footsteps of a small pre-order discount on the HomeView, Amazon is now offering the first cash discount on the brand new A19 Apple TV 4K. You can get this model for $289.99, down from $299.00. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Citizen Science Groups Grapple With the Rise of A.I. Slop
Facing a flood of A.I. slop, groups bent on democratizing science create new checks and balances.
Online Apple Store goes down ahead of iPhone Duo pre-orders
The online version of the Apple Store has gone temporarily offline, all in preparation for the opening of pre-orders for the iPhone Duo, Apple's first-ever foldable iPhone.
Here's when Apple will show off its touchscreen MacBooks and the OLED iPad mini
It looks like it's not going to be a traditional keynote. Last week, Bloomberg's Mark Gurman reported that Apple is planning a second October launch...
Apple lists unreleased iPad mini accessory ahead of rumored launch
While Apple is rumored to be gearing up to introduce an OLED iPad mini later this month, an oversight on the company’s French site might have just confirmed the product’s existence.
Oops, Apple's Website Just Hinted at iPad Mini 8
Apple has an unreleased iPad mini Smart Folio listed on its French regulatory website, hinting that a new iPad mini is coming. The case's A3632 model number doesn't match current or past iPad mini cases. Apple appears to have added the case to its website recently, and it's listed alongside iPhone 18 Pro accessories added in September. The listing doesn't include any iPad mini specs, but it does suggest design changes to the device it's meant for.
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
Apple is "pretty much done" with M6 chips, Bloomberg's Mark Gurman reiterated today on his podcast. Apple debuted the M6 chip in the Mac mini and has plans for an M6 iMac and entry-level 14-inch MacBook Pro, but the company is not planning to make M6 Pro, M6 Max, or M6 Ultra chips. Apple will instead go from the M5 Pro, M5 Max, and M5 Ultra to the M7 lineup.
IP Saves the Day On Streaming
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.
Touchscreen MacBook Pro Could Launch on November 6
Apple is planning to introduce new OLED touchscreen MacBook Pro models on October 27 or October 28, and the machines could launch on Friday, November 6, Bloomberg's Mark Gurman said during his latest podcast. Apple retail stores apparently have a "big floor reset" scheduled for the evening of Thursday, November 5, and into Friday, November 6, which Gurman says could be in preparation for the new Macs.
New Withings Users Must Pay $99/Year for Apple Health Syncing
Withings, the maker of smart scales for measuring body weight, has announced that customers who create an account on October 13, 2026 or later must have a Withings+ subscription for automatic syncing of data to third-party apps, including Apple's Health app. In the U.S., Withings+ costs $99.50 per year. If you created your account on or before October 12, 2026, automatic syncing to third-party apps remains free.
'He's a bad apple': Mamdani goes after Blakeman in political ad supporting Hochul
Mayor Zohran Mamdani has posted a political ad going after Republican candidate Bruce Blakeman in support of Gov. Hochul.
Apple is about to kick off four weeks straight of new product launches
Next week’s iPhone Duo launch kicks off what’s shaping up to be four straight weeks of new Apple products arriving in users’ hands.
Man, You’d Better Not to Break Your iPhone Duo Screen
At this point, the product is basically a walking (er, folding) advertisement for AppleCare.
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
On the latest episode of his Power On podcast, Bloomberg's Mark Gurman said he heard that Apple has tested both 60Hz and 120Hz ProMotion displays for the next iPad mini. However, he has not yet learned which option Apple has chosen. However, he has not yet learned which option Apple has chosen.
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
Apple announced the fourth-generation Apple TV 4K earlier this week, introducing the A19 chip, built-in microphones for hands-free Siri, four-speaker HomePod surround sound, and an updated Siri Remote. It replaces the third-generation model introduced in 2022, bringing a number of internal changes while retaining the same basic design and most of the same entertainment features. The new model costs $299 and comes with 128GB of storage.
I’ve Tested Echo Shows and Nest Hubs. Here’s How Apple’s HomeView Display Stacks Up
Apple’s new HomeView faces steep competition from Amazon and Google’s well-established smart displays. Here’s what I think, based on my past reviews.
Apple sets preorder date for its ambitious and expensive iPhone Duo
Apple's iPhone Duo is available for preorder Friday, Oct. 16.
Apple TV 4K, HomeView pre-order ship times now delayed to late November
Pre-order shipping times for new Apple TV 4K and HomeView products have already started slipping into late November for new orders.
Apple Lobbying Report Covers Trade and Public Health
Apple's Q3 2026 lobbying report covers IP, public health, and trade issues amid a pending ITC patent dispute. Read the full analysis to see what it means.
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
In a recent interview with TIME, Apple CEO John Ternus described some early foldable smartphones as feeling "kind of cheap and crappy". Samsung released its first foldable in 2019, but Apple opted to take its time and has now developed the iPhone Duo with a premium design and a barely-noticeable display crease.
Prime Video add-on streaming deals: $2 Apple TV, Starz, AMC+, and more
Through Oct. 28, you can save up to $13 per month on a two-month subscription.
Samsung says the Galaxy Z Fold 8 is more popular than ever thanks to iPhone Duo
Apple’s debut in the foldable market was always going to have an impact on Android foldables, with many brands having...
Apple sets cutoff time for getting fastest iPhone Duo pre-order
iPhone Duo pre-orders start tomorrow, and if you want the fastest checkout possible, Apple has a deadline for its ‘Get Ready’ process.
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
Apple today announced that customers have until 9 p.m. Pacific Time today to "get ready" for their iPhone Duo pre-order. By completing this process via Apple's online store or the Apple Store app, Apple said customers can "check out with a single click" when iPhone Duo pre-orders go live on Friday, October 16 at 5 a.m. Pacific Time. Pacific Time.
Touchscreen MacBook Pro and more launching at Apple event on Oct 28
We’ve long been awaiting the launch of the first OLED MacBook Pro, and a new report says that the official...
The 'renewable' iPhone Duo display layer may help buyers justify the price
The iPhone Duo starts at $1999 for the 256GB model and rises to an eye-watering $3199 for the 2TB version...
Vermont seasonal businesses try to make ends meet in a short window
From apple picking to finding the perfect pumpkin, business owners rely on customers to make their year-round work worthwhile.
Apple Now Inviting Media to October 28 'Launch Experience'
Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips.
Va. lawmakers, Spanberger grapple with loss of federal healthcare funds for trans youth
Federal Medicaid and Children’s Health Insurance Program money can no longer be used for certain gender-affirming care to young people in Virginia and other states, after a new U.S. Department of Health and Human Services rule took effect on Oct. 13.
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch
The iPhone Duo unsurprisingly offers performance similar to the iPhone 18 Pro, according to an early iPhone Duo benchmark shared on Geekbench 7. Both devices are equipped with Apple's 2nm A20 Pro chip with a 6-core CPU and a 7-core GPU. The benchmarked iPhone Duo (iPhone19,4) is running iOS 27.1, as expected, and it had a single-core score of 3986 and a multi-core score of 11067. That's in line with multiple benchmarks collected from iPhone 18 Pro and iPhone 18 Pro Max models.
Apple and Schneider’s new smart thermostat could help cut your electric bill
Apple and Schneider's smart thermostat uses your iPhone to adjust temperatures and can shift energy use to cheaper, cleaner hours.
Apple doubled the price of its TV streaming box from $150 to $300, and even the company's hardcore fans are furious
The new generation of the Apple TV 4K costs so much that some longtime Apple enthusiasts are simply not interested.
The iPhone Duo's screen repair costs make Samsung foldables look like a bargain
Apple has revealed its iPhone Duo repair prices, with inner display damage costing $999 and other repairs potentially reaching $1,499.
Ubisoft plans cuts at German studios, adding to wave of workforce reductions
Ubisoft is planning to reduce its workforce in Germany, where it operates a trio of studios, by about 100 workers, Game File has learned. The company wants to offer employees buyouts to, should enough people accept, avoid having to lay anyone off. “In Germany, we initiated discussions with the Works Council last week regarding a proposed voluntary departure plan across Ubisoft Dusseldorf, Ubisoft Berlin & Ubisoft Mainz,” a company rep told Game File. A “works council” is a union-like group representing employees. “The voluntary plan is the primary measure being proposed to support the intended organizational changes,” the Ubisoft rep added. The company declined to confirm the scale of the potential headcount cut. Of the impacted studios, Mainz might be the best known to the public. It leads development of the Anno series and shipped the well-reviewed strategy game Anno 117: Pax Romana in November 2025. Berlin and Dusseldorf operate as support studios within Ubisoft’s creative network. Berlin recently supported the development of Rainbow Six Siege and the Rayman Legends Retold remake. Dusseldorf also contributed to those projects, as well as The Settlers and Ubisoft-branded escape rooms. Dusseldorf is the biggest of the three studios, with some 400+ workers, compared to just over 100 at the other two, a source familiar with the reductions and the teams told Game File. More than half of these new reductions of about 100 people are expected to happen at Dusseldorf. The planned cuts were announced at a town hall for the German studios on Tuesday of last week. In an email follow-up, the studio group’s managing director, Benedikt Grindel, said the cuts were intended to “best position our German studios for the future... with a clearer focus on their role, capabilities and organizational setup needed for the work ahead.” The email was an echo of the past. In January 2025, Grindel had emailed the Ubisoft developers in his region (or studio “zone”) to explain that a round of 185 cuts at the time, including about 65 at Dusseldorf, were “essential to improve our operational efficiency and ensure the long-term sustainability of our studios, the zone and the company.” A half-decade of continued job cuts Ubisoft has been aggressively cutting its headcount for years. At the end of September 2022, it had 20,729 workers. By the end of March 2026, that total was down to 16,590. Studio management is trying to trim costs as it grapples with a changing industry and a drought of releases, let alone hits. The company announced earlier this year that it had reduced its costs since 2022 by “nearly €325 million” ($362m) and planned to lower them through 2028 by another €180 million ($200m). In June the company said it was closing down its Winnipeg and Belgrade studios and cutting roles in its Barcelona team. Even commercial and creative success hasn’t spared studios from this ongoing company-wide contraction. As Game File was nailing down details around the proposed cuts in Germany, Ubisoft management was informing workers of cuts in its Singapore studio, which shipped a hit remake of Assassin’s Creed IV: Black Flag this past July. Some 70 positions in Singapore are being eliminated “to align the studio with upcoming production needs,” per a company rep’s statement to Game File. In early 2024, a large team in the Singapore studio launched the multiplayer pirate game Skull & Bones. It performed poorly but has been supported with regular content updates since. Many of Ubisoft’s studios around the world are heavily subsidized via regional grants and tax breaks. Singapore had been among them for years, but received no such local assistance in the 12 months ending this past March. News of the Singapore cuts broke today alongside word that Ubisoft is also proposing the closure of RedLynx, pending negotiations with officials. The Finnish studio behind the motorbike series Trials was founded in 2000 and sold to Ubisoft in 2011. As reported by VGC (and corroborated by Game File), Ubisoft management told employees it could not come up with a new, sustainable assignment for RedLynx. The 2025 workforce at Ubisoft Dusseldorf were straight-up cuts. This time, Ubisoft is hoping the reductions at its trio of German studios will largely come from workers taking a payout to leave. The company offered such voluntary dismissals at its Massive Entertainment studio (The Division) a year ago. For the German studios’ buyouts this time around, Ubisoft and the Works Council had discussed a formula that’d pay a worker’s monthly salary multiplied by 1.5 and by the number of years they’ve worked at the company, according to Game File sources. The formula is still subject to negotiations with the Works Council and has not yet been part of an official offer to workers. It could be adjusted up or down, and it could be supplemented with additional bonuses. Asked about the floated payout formula, a Ubisoft rep told Game File, “The terms of a potential voluntary departure program remain subject to negotiation with employee representatives. No final agreement has been reached, and we won’t comment on specific proposals while discussions are ongoing.” Game File is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe Item 2: Epic’s AI adventures Epic Games (Fortnite, the Unreal engine) is all-in on using AI to try to transform the way it makes video games and game-making tools. It’s leaders appear to be undeterred by any resistance among gamers and some game developers around generative AI—and instead emboldened by advances, particularly in AI-assisted programming. A recap of the last three days: On Monday, Bloomberg reported that Epic management told workers last week that development of an upcoming game combining Star Wars and Marvel characters would be “AI first.” Employees would be expected to use AI models such as Claude to code the game. A manager told Epic’s developers there would be “[n]o more hand-written code” and that art for the game would be “generated with full AI workflows,” per the outlet. Just ahead of that story running, Epic founder Tim Sweeney tweeted: “We have a huge pivot underway here at Epic, moving developers around to retool for maximum AI acceleration. The aim isn’t to do the same stuff with fewer people, but to enable everyone here to build MORE and BETTER stuff, and to bring the benefits to all teams using Unreal.” In a follow-up, Sweeney predicted that most game development processes would be at least three times faster a year from now than they were in January 2026, thanks to AI. To a person on X who told him he was failing to read the room, Sweeney said: “Much of the room wants it to be 2016 again, but it’s not. Our job, as the provider of tools and technology to much of the industry, is to design for the present that is and the future that will soon be.” On Wednesday, Epic announced it was releasing a faster launcher for its Epic Games Store marketplace. It did so by stating in a blog post as clear as could be that the launcher is an AI-enabled, vibe-coded project: Programming is hard. So, instead of doing that, we vibe coded a new Epic Games Launcher that’s way faster and more responsive than the current one, and has a new look. Programming is hard? That was unexpected phrasing from a company founded by a legendarily great programmer. Back in 2011, Sweeney told me that he’d picked up programming quickly as a kid and rejoiced at the power it gave him. “I could look at any program that anybody else had written and, with enough effort, build something cooler.” Item 3: The Xbox Labs experiment (and one of the people behind it) Microsoft’s Xbox division, which is flooding the zone with announcements lately, yesterday revealed a new internal tech-tinkering team called Xbox Labs. In the words of Xbox boss Asha Sharma Labs is “a small group of game makers, engineers and scientists whose job is to turn emerging ideas into things our players and developers can experience.” Conventional wisdom coming out of the announcement is that Labs is a team that’ll focus on ideas driven by generative AI. In her announcement, Sharma cited some of the dizzying achievements in tech and gaming over the past month as AI agents and other AI tools have been deployed to swiftly figure out how popular games work, then rebuild them and mix them up. She mentioned seeing ”games rapidly decompiled and rebuilt to run on hardware they were never originally designed to support” and said “[p]erhaps more surprisingly, we’ve seen many of the biggest games in the world have been remixed into the source code of another.” (Minecraft plus Elden Ring, for example, or Fortnite + Super Monkey Ball + Overwatch + Diablo + others.) Sharma also cited the work of Windows PC games being ported to run in browsers, a seeming reference to a recent AI-assisted fan port of Halo. Or perhaps Call of Duty or GTA. Sharma didn’t use the specific term “AI” in her memo, but she came close, citing AI “agents” and their potential for game-making tools that Labs could help craft: I think XBOX has an important role to play here. Coding became the first major workload for agents because they can write, run, and test software. Games share many of those same properties, and people spend more than 72 billion hours a year playing XBOX games, roughly five times the estimated time spent writing code worldwide. We’ve spent 25 years learning how to make great games, and I want our game makers to help shape what these new technologies make possible. As we learn, we’ll share the tools we build with developers across the industry, just as we always have. When I asked an Xbox rep if Labs was an AI-centric team, they said genAI was not the focus, describing it as having a broader mandate for using new tech in new ways in gaming. As an example, they pointed to Xbox’s recently launched disc-to-digital gaming usage rights program. Microsoft didn’t specifically name anyone involved full-time in Xbox Labs yesterday, but on social media and LinkedIn, I spotted Adrian Mato IDing himself as leading the creatio of tools at Labs and talking up the launch. Mato first caught my attention in late September, when he said on X that he was “starting to build a new team at Xbox focused on products and tools for how games get built and distributed as agentic tools become more capable.” At the time, he framed AI-based tools as a supplement to traditional game dev tools. “I don’t think we need to replace them,” he said. Since then, he’s publicly shown interest in AI and in games. He’s recently spent some of his X feed marveling at the power of AI agents and praising the lighting in the latest Gears of War. Following the Labs announcement yesterday, he enthused about the Xbox Labs’ stylish landing page. He wrote: “We built some fun tools to art-direct shaders in real time, experimented with interactive ASCII art, and sprinkled in lots of tiny details. “Move your mouse to leave a colorful trail that reveals the original footage, or interact with the video to trigger bursts of particles. “A lot of love went into making it all feel just right. “More to come”
Hiyd is a health tracker that attaches to the watch you already wear
Former Apple engineers figured out how to get a biometric sensor to attach to your watch without any magnets or adhesives.
As a TV enthusiast, I was hoping for more from the Apple TV 4K
Enthusiasts’ hopes for audio passthrough and 120fps were dashed.
Repairing the iPhone Duo’s folding screen costs as much as a new iPhone
You might want to get AppleCare Plus.
How to wash your apples to eliminate pesticides -- according to science
Always wash your fruit.
iPhone Duo Compromises: Everything You Have to Give Up
Apple's $1,999 iPhone Duo asks buyers to pay more for a folding screen while accepting almost 40 compromises compared with the iPhone 18 Pro and iPhone 18 Pro Max, spanning camera capabilities, everyday usability, and ownership costs. At equivalent storage capacities, the iPhone Duo costs $800 more than the iPhone 18 Pro and $700 more than the Pro Max.
Apple HomeView Has These 15 Apps, Some CarPlay Apps and Widgets Also Supported
Apple's tech specs page for its all-new HomeView smart home hub contains a list of all of the built-in Apple apps available on the device. While it has no App Store, the HomeView can also display some CarPlay-enabled audio and video apps from a paired iPhone. This includes Audiobooks, Apple Music Classical, Apple News, and Apple TV, along with third-party apps such as Spotify, according to WIRED.
HomeView will support video apps like YouTube, Netflix—if they say yes
A newly published Apple document offers good news for anyone hoping the new HomeView will run third-party video apps like YouTube or Netflix.