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Fernando Mendoza on Brady and Business
Fernando Mendoza on life as the Raiders' No. 1 pick, Tom Brady lessons, LinkedIn, and branding off the field.
Fernando Mendoza on Brady and Business
Fernando Mendoza on life as the Raiders' No. 1 pick, Tom Brady lessons, LinkedIn, and branding off the field.
Marketing genius or own goal? Science World soccer ball free advertising for Adidas, FIFA
The giant soccer ball installed over the Science World dome in Vancouver has prominent Adidas and FIFA branding on it, even though neither organization paid into the project.
Roundup: Small business owners / Elevated car prices / Teacher bonuses
Content creators: Some 73% of small business owners now identify as creators, showing how entrepreneurship is increasingly tied to content creation. These owners are building businesses through social media, audience engagement and personal branding alongside traditional operations. Overall, this reflects a shift where being a “creator” is becoming a core part of running a small […]
Trump’s name removed from Kennedy Center website branding
The Kennedy Center website logo no longer includes “Trump” after a federal judge ruled President Donald Trump’s name had to be removed from the institution’s branding.
What to expect from WWDC 2026: Siri's highly anticipated revamp and Apple Intelligence updates
Apple's WWDC nears: here's what you can look forward to.
Brandin Podziemski sends powerful message in graduation speech at his alma mater
Warriors guard Brandin Podziemski returned to Wisconsin in late May to deliver the graduation speech at St. John’s Northwestern Military Academy.
Houston Rockets unveil new uniforms, branding for 2026-27 season
With a nod to their “ketchup and mustard” history, the Rockets are updating their uniforms and branding for the NBA’s 2026-27 season and beyond.
America’s 250th birthday celebration increasingly centers on Trump
The White House has built a set of highly visible, centrally controlled events — many created by presidential directive — that emphasize spectacle, branding, and new traditions.
Deloitte's CMO shares tips for creating successful sports sponsorships
Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and client engagement.
Loyola’s Data Science in Everyday Life
Loyola University Maryland will hold “Data Science in Everyday Life: Applicability, AI, and Other Trends,” a networking and panel event exploring data science from a range of perspectives across industry and government.A keynote address delivered by data science industry expert David Norton, MBA ’95, will begin the event. Norton is the chairman and chief marketing officer of GALE Partners, a digital and analytics-based branding agency. He was named Chief Marketing Officer of the Year in 2010 and wrote “The High Roller Experience,” a book about data-driven marketing.Norton will moderate the panel discussion, which includes:• Elise Beisecker, senior data scientist in the U.S. Government Accountability Office• Amanda Muller, Ph.D., chief of responsible technology at Northrop Grumman• Franklin Hernandez, MBA ’13, M.S. ’20, senior lead machine learning engineer at Booz Allen Hamilton• Joseph Girsch, M.S. ’21, machine learning analyst at The Johns Hopkins University Applied Physics Laboratory• Mark Wicks, retired vice president of data science, data scientist, machine learning engineer and software developerHernandez and Girsch each earned an M.S. in Data Science from Loyola.The event is free and open to the public. Networking and appetizers will begin at 5:30 p.m. followed by the keynote address and panel discussion at 6:30 p.m. and audience questions and closing remarks at 7:30 p.m. To learn more and register to attend or stream the event online, visit the event webpage.
Samsung TV Plus to Stream Monthly SM Entertainment K-Pop Concerts
Samsung TV Plus is expanding its collaboration with SM Entertainment to bring monthly K-Pop concert broadcasts to Samsung TVs and compatible devices
Samsung to use Galaxy Z Fold 8 and Z Fold 8 Ultra branding for upcoming foldable lineup
The Galaxy Z Fold 8 Ultra will be the direct successor to the Galaxy Z Fold 7, while the Fold 8 name is going to a new, wider model.
Misbranding, undeclared allergen prompt public health alert for bratwursts made in Pound
A public health alert has been issued for bratwursts made in Pound.
The Sugar Bowl and LHSAA announce new sponsorship deal. What ended the old one?
All LHSAA championships for the next six years will include the Sugar Bowl branding after the announcement of a sponsorship agreement that will run through the 2031-32 academic year.
From gaming to AI: Allied rebrands as All In FutureTech Alliance
Name change marks Allied’s shift toward AI digital infrastructure, rebranding as All In FutureTech Alliance while it seeks a Nasdaq ticker update.
Trump Begins Branding America's 250th anniversary as a Christian Celebration
“We welcome Jesus into this place!”
How Penn’s Penn Interactive Layoffs and Restructuring Will Impact PENN Entertainment (PENN) Investors
Penn Entertainment recently cut more than 75 jobs in its Penn Interactive division, affecting theScore Bet, online casino, and social gaming operations as part of a broader restructuring following pressures in the sports betting market and the fallout from its ESPN Bet branding deal. The layoffs, including several senior roles, highlight management’s push to streamline a loss-making digital segment even as online sports betting and iGaming revenues have been improving. Next, we’ll examine...
Microsoft appears to rebrand Xbox as XBOX
Microsoft changes Xbox account name to XBOX after fan poll Microsoft appears to be changing Xbox branding to “XBOX”, at least across part of its public
Southbridge Mall rebranding as a recreation and entertainment complex
“Now we're just trying to reenergize the mall,” Lee said. “Our vision is to make it a community center, entertainment center, family entertainment center. Get things in there that bring
Google Previews Android 17 With 'Gemini Intelligence' a Month Before Apple's iOS 27 Reveal
Google today previewed Android 17, the next version of Android that it is bringing to smartphones and other devices. Android 17 includes multiple new AI features, and it comes about a month ahead of when Apple plans to unveil iOS 27 with new AI capabilities. Google is now calling the AI features on Android "Gemini Intelligence," branding similar to Apple Intelligence.
Google Prepares "Googlebook" as a Chromebook Successor, Powered By Gemini
Google is preparing to refresh its laptop lineup, replacing the traditional Chromebook branding with the new "Googlebook" name. According to a now-deleted XDA Developers post, archived by some Redditors, Google is collaborating with several PC OEMs to launch what seems to be the successor to its wel...
How AI Is Reshaping Entrepreneurship for Gen Z and Small Business Owners
Artificial Intelligence (AI) is transforming entrepreneurship by lowering barriers like cost, connections, and expertise. As a result, 77% of founders say it’s now accessible to start and grow a business regardless of background. Gen Z is driving this shift, with 73% managing multiple income streams and using AI to start and grow businesses. The result is a rise in flexible “portfolio careers,” where networks, personal branding, and digital tools are key to success. Key findings from LinkedIn’s research: 77% of founders say entrepreneurship is accessible regardless of background 73% of Gen Z entrepreneurs have multiple income streams 69% of founders say entrepreneurship is more achievable than ever 75% of entrepreneurs say networks are critical to success 68% of Gen Z entrepreneurs say AI is important to their business How are Gen Z entrepreneurs reshaping business? New research from LinkedIn shows how the use of AI, shifting career priorities, and evolving definitions of success are reshaping how businesses are started and grown. Gen Z is leading a shift toward more flexible ways of working, with nearly three-quarters (73%) of Gen Z entrepreneurs reporting multiple income streams, compared to 56% of Gen X. This highlights growth in “portfolio careers” designed to build resilience and create greater control over work and income. How is AI making entrepreneurship more accessible? AI and digital tools are making entrepreneurship more accessible, lowering traditional barriers such as cost, connections, and expertise. More than three-quarters (77%) of founders say entrepreneurship is accessible regardless of background, while 69% say it is more achievable today than ever before. Younger entrepreneurs are driving this change, with more than two-thirds (68%) of Gen Z entrepreneurs reporting that AI and digital tools are important to their business, more than twice the rate of Baby Boomers (27%). Nearly one in five (18%) Gen Z entrepreneurs say AI made starting their business feel possible. AI is also helping small business owners compete for talent: 57% of US entrepreneurs say that AI can help them compete with larger companies to find and attract better candidates. Related: The AI Edge for Entrepreneurs
Aetherflux Rebrands, Pivots Business—and Raises $275M
To better align with its new business, Aetherflux is rebranding to Cowboy Space Corporation.
Springfield entertainment center debuts new sign, name
In November, Incredible Pizza announced it would be rebranding in 2026. The Springfield location now bears the new name Incredible Food and Fun.
How Investors May Respond To Madison Square Garden Entertainment (MSGE) Profit Squeeze And Kalshi Branding Deal
Madison Square Garden Entertainment Corp. has reported its fiscal third-quarter 2026 results, with revenue rising to US$246.26 million while net income eased to US$5.11 million, and separately entered a multi-year partnership making Kalshi an Official Prediction Market Partner with naming rights to the sixth-floor Kalshi Concourse at Madison Square Garden. Despite higher expenses weighing on quarterly profit, management’s confidence in robust full-year growth and the Kalshi collaboration’s...
Google Is Rebranding the Fitbit App to ‘Google Health’
Google is sunsetting Google Fit by year’s end. While Fitbit remains very much alive, the rebranded Google Health app is your one-stop shop for all things health and fitness.
Google Is Rebranding the Fitbit App to ‘Google Health’
Google is sunsetting Google Fit by year’s end. While Fitbit remains very much alive, the rebranded Google Health app is your one-stop shop for all things health and fitness.
'I think it should happen.' On NIL proposal for high school athletes, other proposals
Indiana High School Athletic Association board of directors to vote on Personal Branding Activity (NIL). Also, other proposals up for vote.
How a Spanish startup pivoted to video AI and built a $230 million ARR business with no VC funding
Freepik is rebranding itself as Magnific, as cofounder and CEO Joaquín Cuenca Abela rebuilds the company for an AI future.
Microsoft drops Copilot branding in Notepad for Windows 11 for everyone, but it’s really just a rename
I noticed that Notepad on my production PC was auto-updated, and it no longer has any reference to Copilot, but AI integration is not gone.
Microsoft Gaming reverts to Xbox branding
"Microsoft Gaming describes our structure, but it does not describe our ambition," says CEO Asha Sharma and CCO Matt Booty
Western Athletic Conference to enter league-rebranding partnership in July
The WAC’s merge into the United Athletic Conference is expected to reduce costs.
Warriors guard Brandin Podziemski seeking contract extension in offseason
Brandin Podziemski is hoping to secure a long-term contract extension with the Golden State Warriors this offseason.
Politics News Site NOTUS to Become ‘The Star’
The Washington publication is rebranding as it expands its local news and sports coverage in the wake of substantial layoffs at The Washington Post.
Omnicom brews Olixir from FCB Health, rebranding storied agency after Interpublic takeover
Omnicom Health has stamped its mark on the recently acquired FCB Health New York,
After sale of its shoe business, Allbirds pivots to AI
Allbirds is ditching wool sneakers for AI servers, rebranding as NewBird AI after locking in a $50M convertible financing facility.
After sale of its shoe business, Allbirds pivots to AI
Allbirds is ditching wool sneakers for AI servers, rebranding as NewBird AI after locking in a $50M convertible financing facility.
Assessing Six Flags Entertainment (FUN) Valuation After Rebrand And Recent Share Price Momentum
Six Flags Entertainment (FUN) has drawn investor attention after its recent rebranding from Cedar Fair, L.P. The newly named operator of amusement and water parks now reflects a unified identity across its North American properties. See our latest analysis for Six Flags Entertainment. The share price has climbed to US$19.94, with a 7 day share price return of 11.52% and a 30 day share price return of 24.70%. However, the 1 year total shareholder return of 38.07% and 5 year total shareholder...
A Look At Madison Square Garden Entertainment (MSGE) Valuation After New Impossible Foods Partnership
Partnership with Impossible Foods puts food trends in focus for MSGE stock Madison Square Garden Entertainment (MSGE) is in the spotlight after announcing a multiyear partnership with Impossible Foods that introduces a dedicated plant-based concession concept inside The Garden. The agreement ties Impossible Foods branding to New York Knicks and New York Rangers home games and expands plant-based menu options across concourses and premium areas, giving investors a fresh angle on how MSGE...
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
Are you a ‘HENRY’? Why 90% of financial advisers will waive their minimums to get your business.
Most advisory firms’ $500,000 or $1 million thresholds are actually just branding tools. Here’s how to tell if you’re actually a good fit for their services.
Microsoft starts removing unnecessary Copilot buttons in Windows 11
Microsoft has rolled out a Notepad update for Windows Insiders that removes the Copilot branding and icon from within the app, Windows Central has reported.
How to fix the UN Decade of Ocean Science
In a previous post an uncomfortable reality was highlighted: that the UN Decade of Ocean Science for Sustainable Development (2021–2030) has, so far, delivered more branding than transformati…
Expansion gives millions of entities access to business tax accounts
The IRS said Monday it is opening the online, self-service accounts to partnerships, Indian tribal governments, tax-exempt organizations, and federal, state, and local governments.
Female DJ from Omaha breaks down barriers in entertainment space once reserved for men
An Omaha native has followed her adventurous spirit to become a pioneering, enterprising DJ and hype girl in Miami and beyond. Branding herself DJ ReRe, this vivacious, visionary millennial thrives in a male-dominated field through her for-profit ReMixed Events that supply DJ and concierge services for elite weddings, corporate events, parties, fashion shows, cruises and […]
Your Odin 3 Might Not Actually Use the Snapdragon 8 Elite, but There’s More to the Story
The Odin 3’s chip story just got messier, as AYN replaces Snapdragon 8 Elite branding with Dragonwing Q8 across its official landing page.
FishBait Solutions rebrands as Pivotal Sports & Entertainment
Some 18 years after is after its founding by Rick Jones as FishBait Marketing, the boutique agency known as fishboat Solutions since 2021, is rebranding to Pivotal Sports & Entertainment.
Fighting Hawks Sports Partnerships to Launch Uniform Branding RFI on March 31
GRAND FORKS, N.D. – Fighting Hawks Sports Partnerships (FHSP), the sponsorship arm for University of North Dakota Athletics and the Ralph Engelstad Arena, will distribute a Request for Information (RFI) beginning Tuesday, March 31, as it explores potential uniform and apparel branding partnerships across UND Athletics programs.
Miami Marketing Leader Bruce Turkel Talks Branding, Business Growth, and Miami’s Evolution on “Localized Miami”
Apple Business Essentials goes free as Apple merges enterprise tools into Apple Business
Apple is offering Apple Business Essentials for free as it merges device management, branding tools, and support under the new Apple Business platform.
Apple sets June date for WWDC 2026, teasing "AI advancements"
Apple will host its next Worldwide Developers Conference the week of June 8. The company is expected to announce major updates to Siri with advanced AI capabilities.
The problem with Trump promoting "gold standard science"
This simplistic branding is confusing, misleading, and potentially harmful to scientific literacy.
Apple’s Worldwide Developers Conference returns the week of June 8
Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 8-12.
The Problem With Promoting ‘Gold Standard Science’
Opinion | Branding scientific research with a simplified label risks misleading the public and harming scientific literacy.
One of Chicago’s biggest warehouse developers is rebranding
The rebranding aims to avoid confusion with similarly-named commercial property developers as the Chicago company expands into new markets.
Charlton College of Business students explore luxury branding in France during Winter Session
Seniors gain global perspective on European brand strategy at emlyon business school
Proactiv Entertainment
New branding and redefined values strengthen the company's global position in the live entertainment industry
Driving large-scale hearing and balance research through data science investments, and an update on NIDCD’s January Advisory Council meeting
Enabling access to large-scale multimodal databases is essential to advancing science across all institutes at NIH. As both datasets and analytical methods become more complex, proper data infrastructure can enable multidisciplinary research efforts at a scale greater than that of individual studies alone. In line with NIH-wide strategic plans, NIDCD is making investments in data science that address long-standing research gaps, provide important resources for the research community, and preserve and protect participant privacy and data security.
Cipher Mining (CIFR) Jumps 12.5% on Strong Revenues, Business Transition
We recently published 10 Stocks Winning the Market. Cipher Mining Inc. (NASDAQ:CIFR) was one of the best performers on Tuesday. Cipher Mining saw its share prices jump by 12.48 percent on Tuesday to finish at $17.12 apiece as investors cheered the company’s strong bitcoin mining performance, while digesting its rebranding initiative to reflect its business […]
New research suggests some cases of autism could be preventable
Studies say avoiding environmental exposures, especially pre-conception, may help. Influencers are branding the idea “trimester zero,” but the science is in early stages.
New research suggests some cases of autism could be preventable
Studies say avoiding environmental exposures, especially pre-conception, may help. Influencers are branding the idea “trimester zero,” but the science is in early stages.
Brandin Podziemski leads Warriors to upset win over Nuggets
Brandin Podziemski leads Warriors to upset win over Nuggets
How Jack Silverstein became Chicago's sports historian
“That’s a self-applied title,” Silverstein said. “I love history, I love sports. I thought that was good branding. I thought ‘Chicago sports historian’ was crisp and gave me something it live up to.”
Samsung says the Galaxy S26 isn't a smartphone, and that's a dangerous gamble
Rebranding the word smartphone is a bold move
"What the f**k are they thinking" - Original God of War creator slams Sons of Sparta, branding it "one of worst decisions" ever made
It is fair to say God of War creator David Jaffe is less than enamoured with the series' newest entry, 2D side-scroller Sons of Sparta.
Trump to launch TrumpRx.gov, branding his push to lower prescription prices
The president has argued his drug-pricing initiative ‘should win us the midterms.’ Experts say its impact could be positive but limited.
Maryland Companies Celebrate Global Collaborations, Industry Honors and Local Partnerships
The Maryland Marketing Partnership, which helps drive Maryland's branding and marketing efforts to attract businesses, create jobs, and grow the state's economy, today shared a summary of the latest news from companies and organizations that invest in the partnership. "Maryland's marketing partners are starting the year with major investments in our state's workforce and economy," said Harry Coker Jr., Secretary for the Maryland Department of Commerce. "From clean energy to biopharma to higher education to commercial real estate, these investments are helping us build a stronger and more competitive Maryland economy." BGE , Maryland's largest natural gas and electric utility, along with the Exelon Foundation , announced a $250,000 grant for Civic Works' Baltimore Shines solar initiative to support solar installations for 30 homes in Baltimore. According to Civic Works, homeowners will receive free rooftop solar installations, adding clean energy to the grid and generating more than
Intel sets a 7467 MT/s+ memory requirement for Panther Lake Arc B-series iGPU branding, slower configs show up as “Intel Graphics”
Intel Arc Xe3 B-Series won't appear with its full marketing name, unless laptop has memory meeting the standard Intel appears to be tying Panther Lake
IRS proposes using NAICS to determine lines of business for certain fringe benefit exclusions
The North American Industry Classification System, already in use for other tax purposes, replaces a specified manual that has not been updated since 1974.
M Health Fairview brand to end with newly approved agreement
Patients are expected to continue to have access to the same doctors as the health system changes branding under new agreement between U, Fairview.
The 10 most profitable sports teams in the world right now
Winning championships is the goal, but for the front office, the real scoreboard is the balance sheet. In an era where media rights, luxury suites, and global branding have turned franchises into financial powerhouses, some teams are simply playing in…
Inside new NIL policy for Michigan high school athletes from MHSAA
The Michigan High School Athletic Association expanded personal branding opportunities for high school athletes to profit off their own NIL on Jan. 27
Register Now | Vogue Business Fashion Futures Dubai
Register to attend Fashion Futures taking place in Dubai
Apple to fine-tune Gemini independently, no Google branding on Siri, more
The Information has published a report with interesting tidbits about Apple’s partnership with Google to power Siri with Gemini.
Schenectady sports club undergoes rebranding, renovations
After a $5 million renovation project at the SPORTIME Schenectady facility, owners have decided to welcome new management and rebrand the club. SPORTIME Clubs will unveil SPORTIME Capital Region at…
Gabe Davis injury: Bills receiver has torn ACL, adding uncertainty to thin position group
Brandin Cooks, Tyrell Shavers and Keon Coleman will take on bigger roles on Saturday
KUSTOM ENTERTAINMENT, INC. COMPLETES THE DIVESTITURE OF ITS NOBILITY HEALTHCARE SUBSIDIARY; SHARPENS ITS FOCUS ON $100 BILLION LIVE ENTERTAINMENT AND ONLINE TICKETING MARKETS
OVERLAND PARK, KS, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Kustom Entertainment, Inc. (Nasdaq: KUST) (the “Company”), today announced that it has closed the sale of its 51% ownership interest in Nobility Healthcare, LLC, its healthcare billing and revenue cycle management subsidiary. This step is in conjunction with its previously announced major corporate rebranding, by changing its name to Kustom Entertainment, Inc. and its Nasdaq ticker symbol to “KUST”. The divestiture of the Company’s healthcare
Intelligence Entrepreneur: Tilt builds brands its own way in Baton Rouge
Celebrating 20 years, Baton Rouge–based Tilt is a branding and design agency specializing in brand strategy, logo design, web design, packaging and digital strategy.
Electronic filing for business tax returns starts next week
The IRS said it will begin accepting business tax returns electronically next week. No date has been announced yet for individual tax returns.
Dell revives its XPS laptops after a boneheaded rebranding
Dell has finally brought back its XPS brand, along with two new redesigned XPS 14 and 16 models.
Mike Tyson accuses ex-cannabis business partners of racketeering in $50M lawsuit
Heavyweight boxing champion Mike Tyson has filed a $50 million racketeering lawsuit accusing former partners at a Chicago marijuana branding company of defrauding him through kickback schemes, unauthorized bonuses and lavish personal spending.
Brookfield's retail division has a new name
The move back to General Growth Properties comes from an effort to reflect how the division operates as an independent business within Brookfield.
Brookfield's retail division has a new name
The move back to General Growth Properties comes from an effort to reflect how the division operates as an independent business within Brookfield.
Sandisk retires WD_BLACK and WD Blue branding, launches Optimus SSD tiers for 2026
Sandisk rebrands WD Blue and WD_BLACK SSDs as Optimus, GX, and GX Pro Sandisk used CES 2026 to introduce "Sandisk Optimus" as the new umbrella name for
Ondas Holdings (ONDS) Climbs 30% on Business Transformation
We recently published 10 Stocks Already Shocking 2026 With Massive Gains. Ondas Holdings Inc. (NASDAQ:ONDS) was one of the top performers last week. Ondas Holdings soared by 29.95 percent week-on-week as investors took its recent corporate rebranding as cue for a broader business transformation. Effective in the first quarter of the year, Ondas Holdings Inc. […]
The Brand Promise That Builds Your Business
In my forthcoming book, Branding as a Cultural Force: Purpose, Responsibility, and Resonance, I provide a framework to help small companies deliver on their word.
Ten Developments That Defined the Cardinals’ 2025 Rebuild
We are in the baseball dead zone between Christmas and New Year’s, so it’s as good a time as any to reflect on the last calendar year. We are now more than one year into the rebuild, regardless of how the Cardinals front office and ownership have changed the branding. There have been some notable […]
Vivek Ramaswamy is rebranding himself
Vivek Ramaswamy barreled into politics as a flame-thrower willing to offend just about anyone. He declared America was in a “cold cultural civil war,” denied the existence of white supremacists, and referred to one of his rivals as “corrupt.” Two years later, Ramaswamy says he wants to be “conservative without being combative.”
Top stories in business for 2025: TikTok, Labubus, space tourism and branding backlash
Major food chains are reinventing themselves. We ranked their efforts to see who's winning the Great Restaurant Reset.
Many restaurant chains have been undergoing rebranding efforts this year. Business Insider ranked each effort in order of effectiveness.
2 Steelers injured in win over Lions
Two Steelers were injured in Pittsburgh’s dramatic, down-to-the-wire 29-24 win in Detroit on Sunday. Speaking to the media in his postgame press conference, Steelers head coach Mike Tomlin said cornerback Brandin Echols suffered a groin injury and wide receiver Calvin Austin III suffered a hamstring injury. Neither were able to return to the game after […]
Dallas Cowboys dominate Forbes’ most valuable teams list
Dallas Cowboys valued at $13 billion, leading Forbes' list. Discover how branding and stadium revenue play a crucial role in their success.
A CT restaurant that saw hard times has been reborn. Business booming in sparkling clean rebranding.
“Our intention is to bring unity and community together. People are loving it completely,” said one of the new owners
Trump calls affordability a "hoax"; Democrats take note
In the first year of his second term, President Donald Trump has focused his attention on foreign policy and made numerous trips abroad – with an eye toward the Nobel Peace Prize. But as he discusses peace deals with foreign leaders, his ratings domestically have fallen. Critics say that he isn’t doing enough to ease American’s economic concerns. So, this week, Trump returned his attention stateside and kicked off his affordability tour in Pennsylvania, while simultaneously branding “affordability” as a democratic “hoax.” Today on the politics roundtable, we discuss why Trump’s tour signals the administration’s concerns about the politics of affordability, and how some Democrats could use this as a way to gain an edge during the 2026 midterms. Host Colby Itkowitz speaks with Dan Merica, the co-anchor of our politics newsletter, The Early Brief, and White House Bureau Chief Matt Viser.
Case Study | The Art & Science of World-Building
Once the preserve of a handful of high-end labels, world-building has become a powerful method for any brand to create a lasting impression and connect emotionally with customers. Pulling it off requires more than just consistent branding across channels.