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Tampa named best large U.S. city to start a small business
WalletHub names Tampa the best large U.S. city to start a business in 2026. Local owners share their experiences with networking, marketing, and costs.
Royal Credit Union, UW-Eau Claire presented with Regents Business Partnership Award
The award was presented Thursday at the Royal Credit Union headquarters downtown.
New Report Highlights How Private Credit Powers Businesses Across America
Dunham: "Private credit direct lending plays a critical role in our economy, supporting countless small and midsized businesses across the U.S."
The Crooks family business is volleyball excellence
Wesleyan Christian Academy's Nejari Crooks is heralded as a 5-star volleyball prospect committed to Penn State. Her coaches at WCA are her own parents, each of which have their own storied history with the game of volleyball.
Small business optimism dips in September NFIB survey
Small business optimism slipped in September as owners grappled with rising costs, higher interest rates and a persistent shortage of qualified workers, according to a monthly survey released by the National Federation of Independent Business. The NFIB Small Business Optimism Index fell 0.8 points to 97.9, just below the survey’s 52-year average of 98.0. The […]
P2 Physio Founder Luis Ferrer Joins Vanessa Certain for Pinecrest Business Spotlight
Getting your Trinity Audio player ready... Luis Ferrer, MPT, CSCS, Founder & CEO of P2 Physio, is the featured guest in this Pinecrest Business Association interview hosted by Vanessa Certain, Owner of VEC Development. Ferrer’s professional background spans physical therapy, strength and conditioning, and healthcare leadership. He earned his master’s degree in physical therapy from […]
How American Express Is Helping Business Owners Prepare for Agentic Commerce
How American Express Is Helping Business Owners Prepare for Agentic Commerce
How well have past GOTY winners sold?
We’re less than two months away from 2026’s The Game Awards, and what a year it’s been for fantastic games, including Resident Evil Requiem, Forza Horizon 6, Slay the Spire II, the Blood of Dawnwalker, and Control Resonant – just to name a few. So as we approach the end of the year, we thought we’d look back on our estimates for the GOTY winners of the past four years. In terms of revenue, Elden Ring (2022 winner), Baldur’s Gate 3 (2023), Astro Bot (2024), and Expedition 33 (2025) have generated a combined $3.8B via 73M copies sold: Let’s have a look, then. Elden Ring has generated $2B in revenue Elden Ring is a phenomenon in every sense. It’s sold a whopping 36.4M copies across Steam (50%), PS5 (35%), and Xbox (15% across console and PC). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Elden Ring also just passed an astronomical milestone: $2B in revenue. While PlayStation and Xbox account for half of Elden Ring’s copies sold across these three platforms, they account for 57.5% of revenue. This – as ever – is due to regional pricing and the higher relative share of PC gamers in lower-priced markets. For example, around 17.4% of Elden Ring’s Steam copies sold were in China, where the game costs about 26% less than the price in the States. There’s an … interesting narrative going around these days that console gamers are only interested in ball-and-gun games and have the patience for little else. Well, Elden Ring’s impressive sales prove that is simply not true, and across all platforms. What’s more, over 9.8M people have played Elden Ring for over 100 hours, with nearly 3.5M people getting all of the achievements and trophies. For reference, 10.9% of Elden Ring’s PlayStation players have the platinum trophy, while 10.5% of players on Steam and 3.9% of Xbox players unlocked all the achievements. Git gud, Xbox players! Of the 1.5M people who played Elden Ring on PlayStation last month, 4% also played Dark Souls 3 last month, 4% played Bloodborne, and 3% played Sekiro. There’s those Soulsborne diehards for you. By many accounts, including my own, Elden Ring is one of the best games of all time. It’s an evergreen seller that will continue to be a cash cow for Bandai and FromSoftware for years to come. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Elden Ring has sold another 2M copies across Steam, PlayStation, and Xbox this year, generating almost $110M. This means it’s outperforming many of this year’s high-profile releases. Even Elden Ring’s standalone run-based PvE spinoff, 2025’s Nightreign, has sold 7.8M copies and generated $282M in revenue. Baldur’s Gate 3 is another billion-dollar-plus banger Another cross-platform phenomenon is Baldur’s Gate 3, which has sold 23.2M copies and generated over $1.2B in revenue. About 18.7M of these copies (80.6%) are via Steam, 2.9M via PS5 (12.7%), and 1.6M (6.8%) via Xbox. Around 1.3M folks on Steam bought BG3 before it hit 1.0. The PlayStation version launched about a month after the PC 1.0 release, while the Xbox version came four months later due to technical issues around developing local co-op on the Series S. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Across platforms, Baldur’s Gate 3’s monthly active users have never dropped below 2M, including 2.2M MAUs last month (68.5% on Steam, 21.9% on PS5, and 9.6% on Xbox). And it still regularly brings in 280K to 400K players every day: About 1% of BG3’s Steam player base has played for over 500 hours! That’s a little under 200K people. Astro Bot is also an evergreen seller, albeit a more niche, family one Astro Bot, 2024’s winner, has now sold 4.7M copies and generated $291M in revenue. The budget, including marketing, is almost certainly under $100M, given the small Japan-based core team and three-year dev timeline. You can really see why the tides are changing toward less expensive hubs. Astro Bot is the only first-party winner on this list, but follows other first-party winners of The Last of Us Part II (2020’s winner), God of War (2018), and Breath of the Wild (2017). Around 46.6% of Astro Bot’s copies sold have been physical, which is far higher than the typical game. This makes sense for a couple of reasons: There’s a large family audience for this one, and physical boxes are an item to wrap when giving Astro as a gift. Astro has collector value for the PlayStation core (this is nostalgia-fueled platformer celebrating PlayStation’s history) Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Astro is another one of those games that continues selling over time, regularly selling more than 100K a month. It’s sold around 1M more copies this year ($60M in revenue) and is a popular title with families. We can see this using the Alinea platform’s MAU crossover tool: Astro Bot’s top #2, #3, and #4 games by crossover in any given month this year are Minecraft, Fortnite, and Roblox – without fail. The #1 title every month, though, is Astro’s Playroom, a pack-in with all PS5 consoles. For every month this year, between 20% and 30% of Astro Bot players also played Astro’s Playroom that month. So the free pack-in is a noice funnel for converting players to a full paid product. Expedition 33 sells 8.7M despite Game Pass cannibalisation Finally, we have last year’s winner – Expedition 33. The turn-based-RPG banger has generated $366M via 8.7M copies sold, with 58.8% on Steam, 35.7% on PS5, and 5.5% on Xbox. Xbox’s share of copies sold is this low due to Expedition 33 launching on Game Pass, where 4.3M people across console and PC accessed the game. A little under 700K Xbox players used their subscription to play Expedition 33 this year. That said, the game’s 1.5-year Game Pass deal ended last week on October 16, and we’re already beginning to see a positive trend on Expedition 33’s copies sold via Xbox (but the jury’s still out!). There’s understandably a lot of French pride behind this one, as France is the game’s #3 market on both Steam and PlayStation. Vive la France! One thing that stood out to me is that the GOTY winners aren’t $300M Hollywood productions made in the US. They’re mostly mid-budget studios outside the traditional AAA cost centres. Lots to think about there. Also, good games sell well; who’d have thunk it!? And there’s a whole load of them this year, with GTA 6 still to come, too. GTA just made the cutoff point for the VGAs this year. What a coincidence! Loading... Cool links and other stuff Our physical games newsletter from Tuesday was picked up by GameSpot, Eurogamer, TweakTown, and a bunch of others. We’re offering a free trial of our platform for games companies. Send us a message here, or reply right here on Substack/email, and we’ll set you up. Next week, we’ve got some exciting news regarding the future of our newsletter, so stay tuned! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. Want to see why these companies (and many others) are subscribed to Alinea? Get a free platform trial! [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Roaming Tap provides mobile keg solution for gatherings
A Sioux Falls couple who wanted to explore entrepreneurship have started with The Roaming Tap Co., a rentable custom-built trailer with four taps that can dispense any beverage sold in a keg.
Business student finds room to pursue big goals at Oglethorpe
Already a decorated equestrian, business administration student Kat Fuqua '30 reflects on how OU has helped her pursue her passions.
Students Take a Bus Ride to a Different Rutgers
A new seminar helps undergraduates connect their interests to research they never knew existed For Dave Bushek, the obstacle to bringing students to Rutgers’ field stations across New Jersey was getting them there. A visitor to Rutgers’ shellfish research facilities wondered why more students weren’t seeing them, too. Bushek, a professor of marine and coastal […]
'This is despicable': Amy Acton responds to Ohio attack ad
Her Republican opponent Vivek Ramaswamy is airing the ad featuring her estranged mother, whose husband was charged with sexual abuse in her childhood.
Marquette Business to host Marburg Memorial Lecture, Oct. 30
Free to attend, the lecture will feature Dr. Leah Boustan, professor of economics and director of the Economic History Program at Yale University.
Jimmie Johnson on the NASCAR business world: "It's a war"
Johnson made a name for himself a seven-time Cup Series champion, but he's now experiencing the 'race within the race' as a co-owner at Legacy Motor Club
Indoor golf facilities a booming business across the state
Indoor golf is booming in Delaware as Flight Indoor Golf and Back Nine Golf open, expand, and draw year-round players.
HVAC issue ignites fire at business on Marketplace Drive in Hampton
HAMPTON, Va. (WAVY) – Crews in Hampton responded to a business fire Thursday morning. According to officials, firefighters were called to that fire, in the 100 block of Marketplace Drive, jus…
Data center developers to host Nov. forum in Southwest Virginia
Oasis Digital Properties is considering constructing up to four data center buildings in Russell County, with a Nov. 18 public forum planned.
Coast Business Council details changes and future plans
The Gulf Coast Business Council meeting provided changes as well as a look into the area's future in terms of economic development.
Coast Business Council details changes and future plans
The Gulf Coast Business Council meeting provided changes as well as a look into the area's future in terms of economic development.
Goldman Sachs spends big to give small businesses an AI boost
The Wall Street giant is committing $500 million to expand its 10,000 Small Businesses program and launch an AI institute, partnering with Google, Meta, OpenAI and Anthropic to bring AI know-how to Main Street. NBC's Christine Romans spoke exclusively with Goldman Sachs CEO David Solomon and with small businesses figuring out how to make AI work for them.
Kroger's 3,000 Corporate Job Cuts Made the News, But the Real Test Is What It Does With the Savings
Cutting costs strengthens a business when the savings are reinvested in better operations, happier customers, and long-term value creation.
TxDOT, RGV Business Leaders Tackle Overweight Truck Corridor Dilemma at Infrastructure Summit
TxDOT leaders Alex Meade, Pete Alvarez, and Brian Barth discuss a hot topic at RGV Partnership summit.
TxDOT, RGV Business Leaders Tackle Overweight Truck Corridor Dilemma at Infrastructure Summit
TxDOT leaders Alex Meade, Pete Alvarez, and Brian Barth discuss a hot topic at RGV Partnership summit.
Larry Gies pledges $100M matching gift to Gies College of Business
CHAMPAIGN, Ill. (WICS/WRSP) - Larry Gies has announced a new pledge of $100 million to Gies College of Business in Champaign.
Selective partnerships define Scottie Scheffler’s off-course business strategy
Scottie Scheffler’s endorsement strategy prioritizes select, values-aligned partners over volume, resulting in $30M annually off the course versus $50M in PGA Tour earnings, a rare split among elite athletes.
Billionaires want to live in Florida. Eric Silagy wants them to know it's a great place to do business, too
'Economic development is not political.'
Oyster farming is big business in the Big Bend
Wild caught Florida oysters used to be plentiful, but Florida fisheries have seen a massive decline in production. We feature oyster farming on today's Speaking Of.
Ohio State names Chandrasekaran dean of Fisher College of Business
The Ohio State University has named Aravind Chandrasekaran (AC) dean of the Max M. Fisher College of Business, pending Board of Trustees approval. Chandrasekaran has served as interim dean of the college since June 2025, building on more than 15 years as a faculty member, scholar and academic leader at the college. He will also continue to ho...
Nasdaq Revenue Rises 14% as Financial Technology Business Expands
Nasdaq reported higher third-quarter revenue and earnings Thursday (Oct. 22), supported by growth in its financial technology and capital markets
The Pollwatcher: Another fraudulent pollster is out of business, and a third group just disappeared
Why a fake poll got into mainstream poll trackers, how it was discovered and the common thread behind both fake poll scandals this year.
PACK EXPO International 2026 Delivers Innovation, Connections, and Business Opportunities in Chicago
The largest, most comprehensive packaging and processing event in North America brings together the industry for four days of technology discovery, education, and business connections.
NBCUniversal's Home Entertainment, Live Plays Business Segment Sees 12.7% Q3 Revenue Decline
NBCUniversal’s studios’ “other” business segment, which includes home entertainment, live plays and third-party content distribution, reported revenue of $285 million, down 12.7% from revenue of $326 million in the previous-year period. Top-selling titles in the quarter included Obsession, Disclosure Day and The Super Mario Galaxy Movie, among others. Overall studios segment operating income increased 18.6% … Continue reading "NBCUniversal’s Home Entertainment, Live Plays Business Segment Sees 12.7% Q3 Revenue Decline"
Irondale cuts fire protection water bills after businesses report massive rate increases
IRONDALE, Ala. (WBMA) — After an Irondale business reported its monthly fire protection water bill skyrocketed from $78 to more than $1,700, city leaders have a
Partnership opens nominations for 2027-28 DSM Fellowship Program
The Greater Des Moines Partnership is accepting employer nominations for its 2027-28 DSM Fellowship Program, a 15-month professional development initiative designed to help early-career professionals strengthen their leadership skills and build connections throughout the region. The program offers mentorship, networking, community engagement and professional development opportunities. Employers may nominate individuals with three to seven years…
Op-ed: Brooklyn’s small businesses can’t wait any longer on child care
Brooklyn is home to more than 74,000 businesses, and the vast majority are small. You cannot build a competitive workforce, or a healthy economy, on top of a broken child care system.
Sen. Louise Lucas indicted on federal drug charges
Virginia Senate President pro tempore L. Louise Lucas was charged Thursday in connection with an alleged criminal enterprise.
Hyundai unit will add 1,275 more jobs at Joliet truck factory
Hyundai Translead had previously planned to create about 2,500 jobs at the former Caterpillar and Lion Electric factories in Joliet.
eMudhra kills its certificate business after researchers cracked its private keys in under a second
eMudhra is shutting down its SSL/TLS certificate business after researchers cracked its intermediate private keys in under a second, prompting global browser bans.
Health insurance costs continue rising for American workers, new survey finds
new KFF survey found that Americans with employer-sponsored health insurance are paying more for coverage in 2026, with workers at small businesses facing the steepest increases.
Entertainment this week: Tahoe City Zombie Crawl, Steely Dead and more
Friday, October 23 2026 Business Walks – Incline Village. Description Tahoe Property Center October 19-23, the Tahoe Prosperity Center and partners from across the region will visit businesses around the Lake for the 2026 Tahoe...
Downtown Greenfield star sponsorships now available for small businesses
The Greenfield Business Association has opened orders for its annual holiday star sponsorship program in downtown Greenfield.
Powerful Virginia Lawmaker Indicted Over Marijuana Business
L. Louise Lucas, a Democrat from Portsmouth, was the focus of F.B.I. searches earlier this year.
Henrico Planning Commission advances proposed marijuana business regulations to board of supervisors
A new package of zoning restrictions on recreational marijuana businesses will advance to the Henrico Board of Supervisors, after the Henrico Planning Commission blessed the proposal Oct. 15. Commissioners voted unanimously for approval after only a few questions and no comments from the public. Supervisors will consider the regulations during
UA-PTC lands $3 million healthcare workforce training grant
The University of Arkansas – Pulaski Technical College (UA-PTC) has been awarded a five-year grant of nearly $3 million to boost the healthcare workforce. The $2,997,621 Strengthening Institutions Program (SIP)...
Ategrity Specialty’s underwriting gains offset by investment losses
Excess and surplus lines insurer Ategrity Specialty reported lower third-quarter profits Wednesday despite improved underwriting results.
Indigenous tourism awards recognize professionals, artisans and emerging leaders
The American Indigenous Tourism Association honored tourism professionals, entrepreneurs and artisans at its 2026 Excellence in Indigenous Tourism Awards, presented Oct. 21 in Tulalip, Wash. Gary Snow (Mandan, Hidatsa and Arikara Nation), Earth Lodge Village supervisor for MHA Nation Tourism, received the Industry Professional of the Year award. His work includes partnerships with state and […]
Munich Re expands CEO Blunck’s leadership role
Germany-based Munich Reinsurance Company has appointed Thomas Blunck to lead its property and casualty reinsurance business in Europe and Latin America, effective Nov. 1, while retaining his role as…
Tunisia proposes 50% insurance subsidy for Africa exports
Tunisia plans to cover 50% of the insurance premiums for business exports to African markets under its proposed 2027 budget bill, with the provisions applying for 12 months after the law takes effect…
BioVivo Science secures organic certification for US facility and broccoli seed ingredient
The firm has secured organic certification for its Indiana botanical extraction facility and BrocoVio O broccoli seed ingredient, strengthening its US-made organic ingredient offering ahead of SupplySide Global
Sokaogon partners on workforce training for $72M broadband network
A new broadband workforce partnership will launch in spring 2027 to support a $72 million tribally owned fiber network planned for northern Wisconsin. The Sokaogon Chippewa Community, Nicolet College and the Wisconsin Department of Workforce Development’s Bureau of Apprenticeship Standards are developing the one-year broadband service technician apprenticeship. The program combines 2,000 hours of on-the-job […]
Photos: Fall Business Expo in Woodland Park
The Greater Woodland Park Chamber of Commerce‘s Fall Business Expo, held Oct. 21 at the Ute Pass Cultural Center, allowed local businesses to show off their services and wares to the community.
Virginia state Sen. L. Louise Lucas indicted in connection with marijuana business
Lucas, the 82-year-old president pro tempore of the Virginia Senate, is one of the state’s most powerful Democrats.
New business gets ‘knotty’ in downtown Selma
Local pretzel business Knotty Chix has planted its roots in downtown Selma, located just across from Lincoln Park at 1920 High street.
Partnership is the key to small business success
Greater Rochester Chamber of Commerce highlights how partnerships accelerate small business success and regional economic growth through collaboration and innovation.
Trinity Health plans $628M bond deal with $34M for CT hospital improvements
Trinity Health plans a $628M multistate bond deal, including financing for CT hospital improvements and refinancing existing debt.
How a Legal Backlash Against Big Tech Is Forcing Big Changes
A series of lawsuits has created a new de facto regulatory regime as courts order companies like Meta and Google to change their business practices — and pay up.
CT secretary of the state warns businesses of phishing email scam
Connecticut Secretary of the State Stephanie Thomas warns businesses about a phishing email scam impersonating her office.
Federal agents descend on Tarzana as part of bust on alleged health care fraud; 1 in custody
One person was taken into custody in Tarzana Thursday morning as part of a federal crackdown on health care fraud in California.
5 Startups to Pitch at UToledo Business Incubator’s Tech419 Oct. 29
Three of this year’s five finalists have UToledo ties, with ventures spanning space research, orthopaedic surgery, manufacturing and facility maintenance.
Metamora, Creve Coeur look to expand business development
East Peoria has already purchased the land on Route 24 and Centennial Drive to expand housing development, while Metamora is developing housing, and possible business development, on 135 acres on Route 116.
Bronze Siskel & Ebert statue, with their theater seats, coming to Prudential Plaza
The sculpture will invite fans of Chicago's most celebrated film critics to sit in their iconic theater balcony seats.
NFIB honors Sen. Arthur Orr for small business support
The National Federation of Independent Business honored Senator Arthur Orr for his legislative voting record and recently endorsed his reelection campaign.
Caterpillar Names Derrick York to Lead Mining Business
Solar Turbines President Derrick York will lead Caterpillar Resource Industries on Nov. 1 as Denise Johnson moves to an advisory role ahead of retirement.
PODCAST: ‘Muscle Memory’
Native CDFIs know where their communities need capital. Turning that knowledge into a lending program takes another set of skills. In a new episode of Difference Makers 3.0, Pamela Boivin of the Native CDFI Network and Sheila Herrera, executive director of Tiwa Lending Services, join host Brian Edwards to discuss how NCN’s FORGE Certificate Program […]
Henrico Business Watch: Business license filings Oct. 15-21, 2026
Henrico County reported the following business license filings with start dates during the week. The filings are listed alphabetically by business or trade name, followed by a registered address and business industry classification. Carlyle Temp Agency LLC, 4112 Townhouse Road, Apartment F, Henrico – Employment agency. MJ Henley Powerwashing LLC, 4048
Food Industry Innovation: The Convergence of Science and Trends
Food industry innovation combines AI, culinary science, and local trends to deliver sustainable, convenient meals, writes Mildred Villegas.
79% of Small Business Owners Put Personal Money Into Their Business in the Past Year, New Flute Report Finds
Flute, the payments platform for the everyday economy, released "The Cost of Waiting To Get Paid," a report finding that 79% of small business owners put personal money into their businesses in the past year.
This founder built the RV he wanted for ski trips. It led to a $20 million business
Jim Ritchie felt that RVs looked like ‘1980s Vegas.’ His hybrid vehicle company, AEONrv, grew 4,231 percent in three years.
Sasin and Thai Airways Partner to Bridge Business Education and Real-World Experience
Sasin School of Management, Chulalongkorn University, and Thai Airways International Public Company Limited have signed a Memorandum of Understanding (MOU) to promote cooperation in education and student development, connecting classroom knowledge with practical experience in the business sector.
Unassuming historic Lafayette house, business destroyed by fire
The history of the small building at 309 N. Fifth St. destroyed by fire includes a time as a Chinese laundry and a visit from a famous movie star.
If Netflix Can’t Shine in Show Business, Who Can?
The streamer was once the prime example of modern entertainment. Now it’s being squeezed by Big Tech and user-generated content. What stock investors need to know.
Is APi Group (APG) Outperforming Other Business Services Stocks This Year?
Here is how APi (APG) and CBIZ (CBZ) have performed compared to their sector so far this year.
1Password Surpasses $500 Million in Revenue as AI Agents Drive Growth
As businesses and consumers increasingly adopt artificial intelligence agents, 1Password is aiming to position itself to deliver solutions for growing challenges around security, access and trust.
Indian firm eMudhra exits global digital certificates business after vulnerability disclosure
Oct 22 (Reuters) - Indian digital trust services provider eMudhra on Thursday said it would voluntarily withdraw from the global SSL/TLS certificate business, following an incident in which its
Qlik Brings Governed Business Context and Analytics Workflows to Claude
Qlik’s MCP Server is now available through Anthropic’s Claude Directory, giving Claude users a simpler way to connect governed Qlik® data, analytical logic, and selected analytics and data workflows, so they can work with trusted business context instead of raw data alone. Key takeaways: Makes Qlik easier to discover and use inside Claude: Availability through Anthropic’s Claude Directory gives Claude users a more direct path to connect Qlik through MCP.Brings governed business context into Clau
Business Beat : Chamber to host “Your Website Your 24/7 Salesperson” seminar
COLDWATER, MI (WTVB) - The Coldwater Area Chamber of Commerce will host a business presentation titled "Your W...
Navvis Introduces New Solution to Help Health Systems Build the Operating Capabilities Required to Achieve High Performance in CJR-X
ST. LOUIS, October 22, 2026--Navvis, the leading value-based care enablement company, today announced a new CJR-X solution built to help health systems achieve high performance in the Centers for Medicare & Medicaid Services (CMS) mandatory and newly finalized Comprehensive Care for Joint Replacement Expanded (CJR-X) model. Joint replacement is one of the most profitable service lines for health systems across the U.S. today, and CJR-X gives health systems a mandatory new way to protect and grow
Introspection required if EU Inc fails, says start-up lobbyist
European start-ups have a new voice in Brussels. Startups for Europe, created from the merger of lobby groups Allied for Startups and the European Startup Network, is hoping to harness the momentum behind EU-Inc, a campaign that united start-ups and investors behind demands for a new pan-European company regime.At a launch event for the new association in Brussels on October 1, the mood was remarkably upbeat compared to a typical Eurobubble gathering, more Silicon Valley than Schuman roundabout.When asked whether this reflects a feeling that Europe is on the right track, chief executive Serena Borbotti-Frison said it’s a “scary” moment as the continent looks to boost its competitiveness amid a new technological arms race.“What is at stake is quite intense, and the way we can answer is by delivering, but also with hope,” she told Science|Business. “It’s what our industry does. It’s not about identifying a pain point and then saying it’s too hard.”For many in the start-up community, that sense of hope is dwindling. In March, the European Commission presented its proposal for EU Inc, naming its initiative after the grassroots campaign.EU Inc was meant to be a gamechanger: the ability to incorporate within 48 hours for less than €100 and scale up across Europe; a harmonised stock option regime enabling start-ups to compete for talent; and simplified insolvency procedures for innovative start-ups to reduce the cost of failure.However, haggling by EU governments has raised concerns that EU Inc will be stripped of the very features, including stock option harmonisation, that are meant to make it attractive for companies.“I fear we are proving to ourselves that the model doesn’t work,” Borbotti-Frison said of the policymaking process. “Everyone agrees we should have EU Inc. Everyone agrees it’s hard to scale and we need to scale to answer the competitiveness [challenge], and still we cannot deliver? [. . .] What does that say about ourselves?”The Commission has made EU Inc a cornerstone of its single market reform, and has agreed with the European Parliament and the Council of the EU to target an agreement by the end of 2026. However, several points are currently holding up an agreement, including national rules around employee participation in management decisions, and the provision that employee stock options always be taxed at the point of sale. Some EU governments have reportedly pushed back on the Commission’s choice of legal basis, contending that anything related to taxation requires unanimity in the Council.Trade unions have also protested against EU Inc, fearing it will be exploited by companies looking to undermine workers’ rights.“If this doesn’t work, it’s introspection time, on the way our institutions work, maybe the way our lobbies work, and maybe the way the cooperation between them works,” Borbotti-Frison said.“Is it in the national interest? Is it a gap between political will and technical ability to operate? Is it speed? I don't know, but something needs to be fixed.”Ahead of last week’s European Council meeting, EU-Inc campaigners tried a new strategy: appealing directly to EU presidents and prime ministers. In an open letter, they urged EU leaders to “step in and give your negotiating teams a clear mandate to change course and reverse their objections to the Commission’s original proposal.”Lessons from EU-IncLike its predecessors, Startups for Europe will represent national start-up associations, but it is also targeting investors. The founding sponsors are venture capital firm Atomico and EQT, the investor selected earlier this year to manage the €5 billion Scaleup Europe Fund.It also wants to harness the knowledge and cross-border experience of European success stories. “Take the list of the 100 biggest unicorns in Europe. We are speaking to all of them,” Borbotti-Frison said. The association plans to publish a full list of supporters following the Slush tech conference in Helsinki in November.Andreas Klinger and Simon Schaefer, two key figures in the EU-Inc campaign, are both on the board of the new association, and Startups for Europe wants to take the lessons from their campaign.What was unprecedented about EU-Inc was “how rooted it was, and how strong it was in bringing everyone on board behind one clear pain point and solution to fix it,” Borbotti-Frison said. “This is an inspiration for us, and then we need to turn it into something more systematic, more bridged in Brussels, more connected to the policymaking game, and to scale it.”If it’s possible to unite such a broad coalition, it’s because the European start-up ecosystem is now mature, she said. “Maybe it was not ten years ago. Maybe it was not five years ago. But now, it’s mature to speak with one voice.”Open and liberal EuropeThe association plans to campaign on files related to three “pain points,” Borbotti-Frison said: “start and scale in Europe, fundraise and invest in Europe, and making Europe the most innovative continent.”As well as EU Inc, she cited public procurement, the EU’s simplification push, the Savings and Investments Union, and files related to AI adoption and technological sovereignty as priorities for the coming months.What these files have in common is that they relate not to subsidies but to the framework conditions influencing the availability of mostly private, or in the case of procurement, public, funding.Related articlesEmployee participation disagreement delays MEPs’ vote on EU IncCommission urges EU governments not to water down EU IncEU’s ‘ultra-fast’ €5B scale-up fund is set up to win, says its fund managerThe budget dispute over the next Horizon Europe programme will also impact start-ups, which are supported notably through the European Innovation Council. But EU innovation funding is a drop in the ocean compared to venture capital and public procurement budgets.“If competitiveness and innovation are a priority, then the [EU budget] should reflect it,” Borbotti-Frison said. However, she added that the main question is not how much public money is invested, but “how do we create the right conditions for the market to solve the problem?”The Scaleup Europe Fund mixes both approaches, using €1 billion in EU funding to crowd in private investors and address Europe’s lack of large-scale, late-stage growth funds. “It’s a proof of concept. Ideally, then the market will do it itself,” Borbotti-Frison said.Startups for Europe is also focused on bringing an alternative political narrative. Amid competing visions for open, global markets on the one side and a protectionist Europe on the other, it wants to offer “a third voice, to say we can be proudly European and build a strong continent in a liberal economy, open to the world, and global.”It can be tempting, when thinking about how Europe can better support innovation, to look across the Atlantic. But while it’s important to compare statistics to see where Europe needs to catch up, that’s where the comparison should stop, Borbotti-Frison said. “On everything else, we need to do it our own way. We don't have the same history. We don't have the same political model. We don't have the same way of life.”Many of the key files that could benefit the start-up community, including EU Inc and the Savings and Investments Union, rely on closer integration within Europe, making it easier to operate across borders.While the Commission has made deepening the single market a political priority, support at national level is more precarious. The coming months will see pivotal elections in Spain and France, while the German government has also been coming under pressure domestically. In each country, far-right parties have been gaining ground.When asked if she was concerned the political situation could jeopardise this progress, Borbotti-Frison responded: “Of course. I would be lying if I said I wasn’t.” However, she continues to believe that cooperation is the only way forward. “Doing it alone is not the solution. It’s also not who we are, it’s not the model we are building, and it’s not the scale we need.”
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