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How CMOs can align marketing with real business outcomes
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
Deloitte's CMO shares tips for creating successful sports sponsorships
Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and client engagement.
Dem Senate candidate makes stunning admission about antisemitism in her party: 'Dangerous'
Mallory McMorrow bluntly stated the Democratic Party has an antisemitism problem during a Michigan Senate primary debate, sharing a personal incident.
Qdoba completes $435M whole business securitization
The transaction will allow the chain to refinance debt, providing liquidity to support its goal of reaching 2,000 units and its investments in remodels and digital makelines.
Vanta CMO - business ‘has been on fire’ since Series D round
Vanta CMO Scott Holden - business ‘has been on fire’ since Series D round
Bozeman Health recognized for hospital safety
Bozeman Health is getting national recognition after earning a hospital safety grade from a leading watchdog group.The Leapfrog Group recognized Bozeman Health
Seed Health hires Anisha Raghavan as first CMO
Consumer marketing veteran Anisha Raghavan said she wants to apply her experience from companies like Unilever and PepsiCo to grow the brand.
What critics are saying about “Star Wars: The Mandalorian and Grogu”
The latest "Star Wars" adventure opens May 22.
Intermountain Health St. James receives major stroke certification
Intermountain Health St. James Hospital received an important certification. The facility earned Primary Stroke Certification from The Joint Commission, which
Why CMOs must become enterprise growth leaders
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
CARE for Women: An investment in health system redesign
An expansion of preventative care could widely improve health outcomes for women. The CARE framework, by the Forum and McKinsey health Institute, can help.
Gaming operator Affinity Interactive hires Chad Brown
Gaming operator Affinity Interactive has appointed Chad Brown as chief marketing officer. In this role, Brown will lead marketing strategy and brand development at Affinity and across the broader A...
LinkedIn cuts marketing staff, boosts AI usage for growth
LinkedIn is cutting marketing roles and trimming paid media spend as it leans on AI, its CMO Jessica Jensen says in an internal email.
A pro-Ala Stanford super PAC has pulled its ads from TV in the final stretch of the Philly congressional race
Sources said that 314’s move to pull its TV advertising came after the organization commissioned a poll that showed Stanford’s voter support declined precipitously in recent weeks.
Heather MacLeod | ChicagoCMO ORBIE® Awards
Heather MacLeod is a ChicagoCMO ORBIE® Awards finalist.
Bozeman Health Deaconess Medical Center gets national recognition
Bozeman Health Deaconess Regional Medical Center got national recognition for being one of the nation's safest hospitals.The DRMC earned an 'A' Hospital Safety
New Rocket League Paris Major Bundle: All Net Sales Going to Competing Players & Teams
Net sales from the Paris Major Bundle will go directly to competing players and the teams that got them there.
Flathead Valley nonprofit joins international 2026 Horses for Mental Health campaign
A Flathead Valley nonprofit has been selected to take part in an international campaign focused on raising awareness about mental health through equine-assisted
Montana commerce dept. announces funding for Native American owned tourism businesses
The Montana Department of Commerce has announced that 21 Montana businesses will share $210,000 dollars of funding to assist small start-up or expanding Native
Cboe builds its corporate brand and enters the prediction market
Megan Goett, CMO of Cboe Global Markets, talks about growing the corporate brand with its flagship products at the center
Hops Downtown Grill to close Saturday after 18 years in business
Hops Downtown Grill in Kalispell announced it will permanently close after 18 years in business.In a social media post, the restaurant said its final day of se
Baptist hospital
PENSACOLA, Fla. -- When a patient’s heart and lungs are too weak to function, a specialized rescue treatment called ECMO can provide short- to long-term support
Michigan senate candidate defends her deleted posts after CNN report: ‘People are desperate for authenticity’
Michigan state Sen. Mallory McMorrow, a candidate in the state’s competitive Democratic senate primary, made the case for her “authenticity” while responding to criticism she’s facing after an investigation by CNN’s KFile revealed she deleted old social media posts criticizing the rural Midwest and praising California.
Democratic Michigan Senate candidate Mallory McMorrow explains deleted tweets following CNN report
Rangers 5, Tigers 4: Flaherty flounders again
The only question about Jack Flaherty is how long he can stay in the rotation. Tonight’s outing didn’t help his case.
'Gutfeld!': Another Dem politician hates America
Fox News host Greg Gutfeld and the 'Gutfeld!' panel discuss Michigan Senate candidate Mallory McMorrow's social media controversy.
DEAD OR ALIVE 6 Last Round ‘The King of Fighters XIV Collaboration’ trailer
Publisher Koei Tecmo and developer Team NINJA have released a new trailer for DEAD OR ALIVE 6 Last Round introducing the game’s collaboration downloadable content characters Mai Shiranui and …
Samba TV Appoints Entertainment, Technology, and Consumer Growth Executive Katie Soo to its Board of Directors
Brand-building trailblazer will contribute to Samba TV’s mission to help connect advertisers with consumers, wherever they view mediaSAN FRANCISCO, April 29, 2026 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced that media, technology, and cultural strategist Katie Soo has joined its board of directors. Having served in a variety of recent executive roles, including as COO of Dice, CMO of KiwiCo, and SVP Marketing at HBO Max, Soo has turned her foc
Kraft Heinz CMO revamps sponsorship strategy around memorable stunts
Kraft Heinz North America CMO Todd Kaplan lifted the lid on why he's ditching simple "logo slaps" for content designed to be shared.
‘Make me miss California’: In deleted tweets, Senate candidate Mallory McMorrow disparaged Middle America
As Democrats brace for a bruising primary in Michigan’s US Senate race, Mallory McMorrow, one of the party’s top contenders, has quietly deleted thousands of old tweets — including posts in which she took jabs at the rural Midwest, lamented ever leaving California, and said she continued to vote there after she said she’d moved permanently to Michigan.
Montana leaders seek public comment on future of shooting sports
Montana leaders are asking for public input as they shape the future of shooting sports facilities across the state.A new task force created under House Bill 89
Lake Erie College renames program to the Master of Reading Science
Lake Erie College in Painesville has officially renamed its Mastery of Literacy program to the Master of Reading Science, reflecting the college’s full alignment with the Science of Reading and Ohio’s updated expectations for educator pre…
✒️ Fulham star celebrates new contract with PL goal
It's been a fine week for Fulham full-back Ryan Sessegnon. The Cottagers defender committed his future to the London club this week by extending his contract until the end of the 2026/27 season.And, t...
Adobe Enterprise CMO explains how AI helps scale personalization
AI enhances marketing efforts, says Adobe Enterprise's Rachel Thornton, citing Ulta's approach to personalizing customer journeys with AI insights.
ECMO Support Saves Trevor's Life
Trevor Adams coded for nearly 40 minutes. At 35 years old and otherwise healthy, Trevor spent seven days on ECMO life support.
How a must-win Michigan Senate race turned messy for Democrats
Sitting in a coffee shop in his hometown of Ann Arbor, Abdul El-Sayed is ready to dispel the notion that he’s unelectable. “I think there is this notion that electability is about being the least offensive,” he told CNN. “If that were true, why would Donald Trump have won the presidency twice?” Whether he’s right could have enormous ramifications for control of the Senate. Michigan’s open Senate seat is now emerging as a GOP hedge against a potential takeover for Democrats, who need to net four seats to flip the chamber. Losing Michigan would make the Democrats’ task almost impossible, a major reason why a leading Republican outside group just announced plans to pour $45 million into the state this summer and fall to boost former Rep. Mike Rogers, the likely GOP nominee. El-Sayed faces US Rep. Haley Stevens and state Sen. Mallory McMorrow in a battle already riven by divides over Israel, immigration enforcement and health care.
Unlock New Rewards in the Rivals and Rockets
Complete cross-game Quests and Challenges in Rocket League and Fortnite to unlock rewards in both games.
Two physicians on ending the waiting-room era: bring care home
Aetna CMO Benjamin Kornitzer and former Senate Majority Leader Bill Frist on why home-based care for America's sickest seniors isn't a vision anymore.
McMorrow seizes Senate fundraising lead. Rogers holds cash advantage
Democrat Mallory McMorrow raised the most money in the first quarter of the U.S. Senate race, while the GOP's Mike Rogers had the most cash on hand.
MrBeast is seeking his first CMO to help build an entertainment giant
MrBeast's Beast Industries has been on a hiring spree lately and is now looking for a top marketer to expand its entertainment and product lines.
Ally Bank reached 50/50 spend on men’s and women’s sports. Now its CMO is taking on ‘fanflation’
Women’s sports are booming, but rising prices could push out the very fans who built them.
High stakes, big budgets: How brands are navigating a massive sports year
Brands are ditching one-off bets for long-term partnerships. As sports marketing budgets hit record highs, CMOs are choosing their battles.
Grand Junction Girls Soccer scoring spree highlights busy day of spring sports
High School Spring Sports have sprung, as teams on the Western Slope get into the thick of their schedules.
Geico plans to stake its claim in women’s sports, starting with March Madness
Geico CMO Arianna Orpello shares her plans to cement the brand in women's sports, starting with a March Madness campaign.
UM hosts first women in business symposium in missoula
The University of Montana College of Business is hosting its first-ever Women in Business Symposium on Friday.The free event runs from 11 a.m. to 3:15 p.m. at t
Blue Reflection Quartet announced for PS5, Switch 2, Switch, and PC
Publisher Koei Tecmo and developer Gust have announced Blue Reflection series collection Blue Reflection Quartet for PlayStation 5, Switch 2, Switch, and PC (Steam). It will launch on July 30 world…
Educational Service Center awarded Teach Computer Science 2.0 Grant
The Educational Service Center of the Western Reserve has been awarded $584,614 through the Ohio Teach Computer Science 2.0 State Grant, a competitive initiative funded by the Ohio Department of Higher Education. As part of an $8 million…
Steelers showing strong interest in talented WR draft prospect
The Pittsburgh Steelers hosted Georgia wide receiver Zachariah Branch for a pre-draft dinner ahead of the 2026 NFL Draft.
A more personal digital health experience for people in Europe
Google and DocMorris have announced a partnership to create a more intuitive and supportive digital health experience.
FVCC logger sports team hosts fundraiser dinner, auction
The Flathead Valley Community College logger sports team held a fundraiser inviting the community to help support their athletic program.The fundraiser featured
Packers Free Agency: Contract Details for Jonathan Ford
Jonathan Ford is coming back in 2026, but his contract doesn’t promise him a roster spot.
Severe weather closes schools, businesses for March 11
Butte School District 1 schools closed for Thursday, Friday was a previously scheduled closure.Blackfeet Community College posted the following: Due to anticipa
The in-house entertainment studio is having its social media team moment
The last time CMOs faced a moment like this, the ones that hired seriously early built advantages that took competitors years to close.
Montana Tech to host Data Science Day for high school students
Montana Technological University is inviting high school students to campus later this month for a day focused on data science and technology.The university wil
CMOC Congo Mine Pollution Damaged Local Health, Report Says
Air pollution by the world’s biggest cobalt producer appears to have damaged the health of local communities in the Democratic Republic of Congo, according to an investigation by environmental groups.
The brains behind BI's new must-read newsletter explains why every marketer needs it in their inbox
In this Sunday edition of Business Insider Today, Lara O'Reilly, the anchor of BI's CMO Insider, discusses the newest Business Insider newsletter.
Rally to Take Back Science happening Saturday in Missoula
Happening this Saturday in Missoula — a rally aimed at defending science, public health, and democracy.Stand Up for Science is hosting what they’re calling the
Libby water health advisory lifted
The Lincoln County Health Department announces the Libby water health advisory is now lifted.The announcement comes after city personnel completed the required
Trump administration is removing history and science from Bent's Old Fort and other Mountain West parks, lawsuit alleges
At Bent's Old Fort National Historic Site, a sign describing a family's "ownership" of enslaved people was flagged.
Koei Tecmo's rock hard samurai action game, Nioh 3, has set a new series record as it passes impressive sales milestone
Nioh 3 has passed 1m copies sold worldwide, which Koei Tecmo has celebrated with an accolades trailer.
Introducing CMO Insider — your guide to the future of marketing
Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing.
What Is ECMO Life Support?
Kettering Health now has ECMO, an iron heart acting as life support for patients in extreme cardiac distress.
Democrats vying for Michigan Senate seat clash over corporate money at first forum
Mallory McMorrow no longer accepts donations from corporate PACs. Abdul El-Sayed boasts that he never did. Haley Stevens, who does, sidestepped a question about the issue.
Pokemon Pokopia is so damn cozy
Developed as a joint project between The Pokémon Company, GAME FREAK and KOEI TECMO, Pokemon Pokopia is a super cozy take on Animal Crossing featuring a ton of fan-favorite pocket monsters.
No. 11 North Carolina falls to unranked Miami, fresh off dramatic win over Duke
North Carolina didn't get caught looking ahead of last week's Duke game. Instead, the hangover got the Tar Heels.
Alibaba to spend $431 million for Lunar New Year AI push as chatbot war heats up
Alibaba said on Monday it will spend 3 billion yuan ($431 million) to attract users to its Qwen AI app during the Lunar New Year holiday, heating up a race between China's largest tech firms.
A Business Case For Looking Beyond The Usual Suspects Of Content Creators
Social Setting founder Christina Westley delivers under-the-radar content creators with quantifiable ROI to CMOs tired of overpaying for reach that doesn’t convert.
Apple's M5 iPad Pro Hits Multiple Record Low Prices on Amazon
Amazon this weekend is offering discounts across the M5 iPad Pro lineup, including both 11-inch and 13-inch models. The highlight this time around is a return of a low price on the 256GB Wi-Fi 11-inch M5 iPad Pro, which is on sale for $899.00, down from $999.00. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Kansas City, Missouri, leaders move to protect Midtown Costco amid business center rumors
Kansas City, Missouri, City Council leaders have taken action to ensure the global retail giant Costco in Midtown KCMO remains in place.
The inventor of the CMOS camera sensor just won the "Nobel Prize of Engineering"
The godfather of the active-pixel CMOS sensor, Eric R Fossum, PhD, has been awarded the 2026 Charles Stark Draper Prize for Engineering
McMorris' 12 lead Eastern Illinois over Western Illinois 57-55
CHARLESTON, Ill. (AP) Terry McMorris had 12 points in Eastern Illinois' 57-55 victory over Western Illinois on Tuesday.
Ad Age’s 2026 Business Forecast—how you can prepare for the year
Industry leaders share their 2026 advertising predictions, from AI and ad tech to CMO priorities and creative strategy shaping the year ahead.
ERPVAR.com Announces Fractional CMO Engagement with Innormax, SAP Business One Partner
ERPVAR.com, a specialized marketing and growth platform for ERP software partners, today announced a Fractional Chief Marketing Officer (CMO) engagement with Innormax, an established SAP Business One partner supporting small and midsize businesses across North America.
KCMO mayor discusses future of Truman Sports Complex with teams set to leave
With the Royals and Chiefs planning to move out, Mayor Lucas sees a new future for the Truman Sports Complex, including a potential demolition.
From Pinky’s to plating: Sheila Crowe’s catering business grows beyond the stand
After 10 summers serving sweet treats from her signature pink trailer on Owensboro’s west side, Sheila Crowe has closed the chapter on Pinky’s SnowCones and Snacks — but her food journey is far from over.
The 25 best Christmas movies of all time, from 'Elf' to 'It's a Wonderful Life'
Our ranking of the greatest Christmas-themed films, from animated classics to modern favorites.
How the Chiefs stole Christmas—CMO Lara Krug on holiday marketing and new entertainment plans
Lara Krug discusses transforming the Chiefs into a global entertainment brand through original content and innovation.
Logan Health providers seek unionization amid staffing concerns
Nearly 60 primary care physicians, nurse practitioners, and physician assistants at Logan Health clinics in Northwestern Montana have filed a petition with the
Hisense Nabs Former Samsung Home Entertainment Marketing Chief to Steer U.S. Growth
Hisense has hired a former Samsung marketing chief as its new CMO as the company increases TV and home entertainment market share.