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Apple Debuts The Apple Home Collection Of Smart Devices, Including Cameras, Thermostats And Door Locks
Apple collaborated with LG and Schneider Electric on products that work with its HomeView display.
Kawhi Leonard Available for 2026 Raptors Debut Tuesday Against Knicks
As he continues to get into game shape, it seems his first chance to play with his new teammates is coming tomorrow.
How Did Bruce Thornton Perform in his Rockets Debut?
Taking a look at how rookie guard Bruce Thornton performed in his Houston Rockets' debut.
Mavs' Dusty May Scouts 'Artist' Kyrie Irving Debut
Kyrie Irving made his return from over a year and a half sidelined with injury. He immediately made an impression on his new head coach.
“Big Brother” star Amber Siyavus dies at 46
Siyavus made her debut on the CBS reality show on season 8.
Apple 'Welcome Home' Launch: Everything to Expect Tomorrow
Apple's "Welcome Home" product launch is happening tomorrow. As the name suggests, Apple is going to debut new home accessories, including the long-rumored home hub. Below, we've listed all the rumors we know about the three devices Apple is set to introduce. HomeView Apple's home hub, which will be called HomeView, is a multi-function device designed for all of a home's occupants. It's built around Siri AI, and will have an A18 chip and 8GB of RAM.
Google unveils new Fitbit Edge tracker as tech giant expands health monitoring ambitions
Google on Monday its debuted its second Fitbit tracker of the year, the Fitbit Edge, which sits between the screenless health tracker Fitbit Air and the more advanced Pixel Watch. | The new device also builds on Google’s health tracking ambitions by combining advanced health sensors with AI-powered insights designed to identify changes in a user’s health and translate those signals into personalized guidance.
Gears of War: E-Day's Xbox debut tops Halo, can't surpass Forza Horizon 6
Gears of War: E-Day's high Xbox player count makes it the second-biggest game to launch on Xbox in 2026, behind only Forza Horizon 6.
(BPRW) SRT Entertainment Revives Knock’em Out The Box Records With 001myke’s Debut Album “SEVENTEEN” - “Picture Perfect” Official Music Video - Submitted for GRAMMY® Consideration
(Black PR Wire) SRT Entertainment has revived Knock’em Out The Box Records, the New York hip-hop label founded in 1989 by veteran record executive D.A. Johnson whose career includes Bellmark/Life, Malaco, eOne and C&C Music Factor...
SM founder Lee Soo-man returns home with tech-driven double debut
Three years after a boardroom battle pushed him out of SM Entertainment, the company he founded, K-pop mogul Lee Soo-man unveiled two new idol grou...
When AI goes rogue, who should get sued?
The AI industry has been buzzing with concern about potentially catastrophic risks to humanity — a hum of anxiety that’s grown louder as Anthropic prepares to make its stock market debut next month.
Matias Soule tipped to start against Real Madrid
After a 0-0 draw at Como, Roma, who had been down since the 53rd minute, are ready to make their Champions League debut at the Stadio Olimpico. Wednesday’s fixture is a huge one: Mourinho’s Real M...
Goldson gets back to business in season debut, secures a clean sheet
Senior goalkeeper Isaiah Goldson makes his season debut securing his first clean sheet of the year.
Florida: Shane Beamer's Postgame Comments Should Bother Gators Players
After a demoralizing home loss, the South Carolina Gamecocks’ bold plan to silence The Swamp exposes a lack of grit that threatens to derail Jon Sumrall’s once-promising debut season.
The Social Reckoning Crashes Hard at Box Office, Turns Into a Major Flop
Sony’s Facebook drama opened to just $5.5 million in North America, finishing fifth. The Social Reckoning box office debut fell short of even modest expectations and left it far behind the film that i...
Tigers Fans Can Only Watch as Skubal Pitches in NLCS
Trading their two-time Cy Young winner for prospects haunts Detroit as the dominant southpaw debuts in the Championship Series, fueling a bitter debate over small-market baseball economics.
Blackhawks star Connor Bedard could make season debut during homestand
The center could be in the mix for one of three upcoming home games depending on the results of a follow-up medical appointment.
Kings Acuff Jr. Praised Simmons After Preseason Debut
Ben Simmons flashed elite athleticism and scoring touch against Golden State, earning high marks from teammates for his defensive versatility and poised playmaking in Sacramento.
Quentin Tarantino’s first stage play will debut in London with Sacha Baron Cohen as star
Quentin Tarantino is bringing a swashbuckling stage comedy to London's West End.
AP Entertainment SummaryBrief at 7:00 p.m. EDT
Quentin Tarantino's first stage play will debut in London with Sacha Baron Cohen as star
Quentin Tarantino's first stage play will debut in London with Sacha Baron Cohen as star
Quentin Tarantino is bringing a swashbuckling stage comedy to London's West End | KYW Newsradio
Quentin Tarantino's first stage play will debut in London with Sacha Baron Cohen as star
Quentin Tarantino is bringing a swashbuckling stage comedy to London's West End.
Quentin Tarantino's first stage play will debut in London with Sacha Baron Cohen as star
Quentin Tarantino is bringing a swashbuckling stage comedy to London's West End.
Quentin Tarantino's first stage play will debut in London with Sacha Baron Cohen as star
LONDON (AP) — The latest project from Quentin Tarantino is a swashbuckling stage comedy featuring “Borat” star Sacha Baron Cohen.Sony Pictures Entertainment and Sonia Friedman Productions announced Su...
Jeff Blashill Reveals Connor Bedard Could Play Tuesday vs Penguins
Connor Bedard practiced in full contact Sunday. Coach Jeff Blashill won't rule out a Tuesday debut. Get the latest on the Blackhawks star's recovery.
Quentin Tarantino's First Stage Play Will Debut in London With Sacha Baron Cohen as Star
LONDON (AP) — The latest project from Quentin Tarantino is a swashbuckling stage comedy featuring “Borat” star Sacha Baron Cohen. Sony Pictures Entertainment and Sonia Friedman Productions announced Sunday that the Oscar-winning filmmaker’s first stage play, “The Popinjay Cavalier,” will open in ...
49ers inactive list: Ephesians Prysock will make his NFL debut
The 49ers are thin at safety today against the Seahawks.
'Other Mommy' scares up N. American box office win
Horror flick "Other Mommy" starring Oscar winner Jessica Chastain debuted atop the North American box office with $27.5 million in ticket sales, while awards hopeful "The Social Reckoning" flopped with...
John Leguizamo says his ‘Miami Vice’ paycheck paid for 2 things that most ‘actors don’t have’
John Leguizamo, who made his TV debut on ‘Miami Vice,’ has revealed the two things that his first-ever paycheck helped him pay for.
Packers Week 5 Inactives: Kevin Zeitler to make his debut
Meanwhile Caleb Williams is inactive for Chicago, as expected.
New Apple TV 4K and HomePod Mini to Ship on October 30
The new upcoming Apple TV 4K and HomePod mini models will launch on Friday, October 30, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said the devices will ship to customers and arrive in stores on that day. Apple is expected to announce the new devices at its October 13 "Welcome home" event, which will also debut "Homeview" – the company's new smart home hub, whose name was first spotted by MacRumors in a trademark filing.
Alta Home Lending puts family first in its first year of business
Alta Home Lending named top small employer in San Antonio in its debut in Top Workplaces rankings.
SM Entertainment founder's A2O Entertainment to debut A2O Soul and A2O Lite
A2O Entertainment will debut boy band A2O Soul and girl group A2O Lite together, with former SM producer Yoo Young-jin overseeing their music and performances.
Lee Soo-man’s A2O Entertainment debuts A2O Soul and A2O Lite
A2O Entertainment will debut boy band A2O Soul and girl group A2O Lite together, with former SM producer Yoo Young-jin overseeing their music and performances.
Blues Recall Dylan Peterson From Springfield
2020 third-round pick brought up with injuries to Toroipchenko, Dube; could make NHL debut Tuesday against Senators
Cavan Sullivan hits historic new heights with Philadelphia Union
By José NuñezRecords are meant to be broken. For Cavan Sullivan, that has been the story of his breakout 2026 season.Fresh off his historic USMNT debut, the 17-year-old midfielder delivered two assi...
Kings’ Murray, Simmons Will Make Preseason Debut Against Warriors
Sacramento’s revamped rotation faces a crucial defensive test as two healthy wings return to provide the veteran playmaking and perimeter shooting needed to spark a bounce-back season.
Mykel Williams is officially back
The Niners have officially activated Mykel Williams to make his season debut.
Italy talent Palestra finally makes Chelsea debut
Italy international Marco Palestra finally made his Premier League debut for Chelsea today and showed his versatility, as in just 20 minutes he played two different roles.The 21-year-old was a big sum...
Justin Timberlake, Jessica Biel's son Silas makes acting debut in 'Matchbox'
Justin Timberlake and Jessica Biel's son is ready for his time in the spotlight Silas Randall Timberlake, the 11-year-old son of the "Mirrors" singer, 45, and the "Illusionist" actress, 44,
Spence makes Inter debut: how the former Tottenham defender fared
Djed Spence finally made his Inter debut in Saturday’s 3-0 win over Parma, and showed a few glimpses of what he can offer.The former Tottenham defender came on in the 73rd minute with the result lon...
NI debut 'something I thought had passed'
Northern Ireland's World Cup hopes may have all but come to an end against Portugal, but for Kess Elmore the 4-0 defeat marks the start of a long-awaited international journey.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
Apple today added the first-generation Apple TV 4K from 2017 to the vintage products list on its website, just four days before a new model is finally expected to debut. Apple today added the first-generation Apple TV 4K from 2017 to the vintage products list on its website, just four days before a new model is finally expected to debut.
How to Watch Fire Country Season 5 Premiere
Fire Country is back for a fifth season and the first episode of the season premieres Friday night at 9 p.m. ET on CBS CBS debuts the fifth season of Fire
Spence in contention for Inter debut against Parma: ‘He’s available’
England international Djed Spence is finally in contention to make his Inter debut this coming weekend after being declared fit and available by head coach Cristian Chivu: ‘We’re pleased that he��...
Tennessee Titans' Brian Daboll came away 'impressed' by Atonio Mafi
Tennessee Titans offensive coordinator Brian Daboll praised new guard Atonio Mafi following his impressive debut last week.
James suffers defeat on 76ers debut in pre-season
LeBron James says it's "going to take some time" for his new team-mates to gel after suffering defeat on his debut for the Philadelphia 76ers in a pre-season game.
Huawei Mate 90 series wallpapers are now up for download
Huawei Mate 90 series has launched with five models and a bunch of new wallpapers, which are now available for download. These images come in QHD+ (Quad High Definition Plus) resolution, offering a stunning vibe to the home screen. Mate 90 series debuted last week as a new performance flagship line. Like every Huawei phone, […]
Three takeaways from LeBron James' preseason 76ers debut
James produced 10 points, five assists and four rebounds across 18 minutes.
Henderson Is One of Brewers’ Biggest Strengths in NLCS
Fresh off a poised postseason debut, the young right-hander brings elite command and unshakable composure to the mound as Milwaukee battles a powerhouse Dodgers lineup for the pennant.
Mitchell Robinson Sends Strong Message About Celtics After Knicks Exit
Mitchell Robinson reveals what will change with the Celtics after leaving the Knicks as he prepares for his Boston preseason debut. The post Mitchell Robinson Sends Strong Message About Celtics After Knicks Exit appeared first on HEAVY.
Sydney Godfrey shining in varsity debut for Williamston swimming
LSJ girls athlete of week winner Sydney Godfrey set a pool record in her first 500 freestyle race of the season.
Apple will reportedly debut its first touchscreen MacBook in three weeks
The event could take place weeks after Apple’s “Welcome home” presentation.
Cowboys guard Tyler Smith set to make his season debut against the Bucs
The 25-year-old Smith had been listed as questionable after not getting a chance to participate in a full practice during a short week.
LeBron James set to make highly anticipated 76ers preseason debut
76ers' superstar will suit up for the first time against the Brooklyn Nets
Nimesh Patel’s ‘Buy the dip’ finds humor and hope in a country in crisis
The comedian's debut Netflix special mines the pressures of being an Indian American comedian, raising a young child and caring for aging parents — while holding on to the hope that things can get better.
Rookies Caleb Wilson, Dailyn Swain Debut in Bulls' Preseason Action
Chicago's two first-round draft picks powered through slow starts in their first preseason game against the Suns.
Tekken 8’s Reina Teased as the Next Guest Character for Fatal Fury: City of the Wolves
Reina, who made her debut in Tekken 8, is coming to Fatal Fury: City of the Wolves. The announcement comes from a short teaser trailer from SNK Official.
Jonathan Groff gets rave reviews in Royal Shakespeare Theatre debut
A technical glitch with the set may have thrown a wrench into his latest opening night on stage, but that didn’t prevent Jonathan Groff from getting some glowing reviews earlier
The Carter Center Launches ‘Far Away, Up Close,’ a Podcast Sharing Stories from the Front Lines of Peacebuilding and Global Health
On Oct. 14, The Carter Center will debut “Far Away, Up Close: Global Stories from The Carter Center,” an immersive, behind-the-scenes podcast about Carter Center staff working around the world to advance peace and improve health.
Disney Believe to debut new entertainment and dining experiences in December 2027
Disney Cruise Line’s Disney Believe will enter service on 18 December 2027, with the new Wish-class ship set to introduce new entertainment, dining and accommodation across its public spaces and...
BBC Sport weekly quiz: What was odd about Lionel Messi's Argentina debut?
How much attention have you paid to what has happened in the world of sport over the past seven days?
Who Won August and September: Original Films or Franchises?
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I just heard someone say that if you’re reading a pundit or data analyst, and they don’t tell you that they got anything wrong, they’re not a pundit but an “influencer”. I agree with that. You have to tell your audience when you get things wrong, or they won’t (or shouldn’t) trust you as much. Today, we’ve got another edition of “What I Got Right, What I Got Wrong”. In general, I’m patting myself on the back (and patting very hard) about a few things like IP at the box office, LIV golf, horror films, crowdfunding movies, superheroes, and old people going to the theaters. That said, I also made a couple of data mistakes on the streaming bubble popping and HBO’s datecdotes, so I’m not perfect. But first, I need your feedback... Subscribe Follow-Ups: What Should We Call Mid-Budget Movies Which Aren’t Cinematic Enough for Theaters But Are Too Expensive to Make Money on Streaming? After I asked for feedback on what we should call straight-to-streaming films that are too big to pencil out on streaming but not really big enough to resonate in theaters, I got some great suggestions from you all, including... “Moldilocks” from John Aboud “Little Big Indie” from Travis Frick1 “Midflicks” from Jonathan Funke. “Extra-Medium” from Jona Nwuke. (Read the explanation in the footnote.) Between these and Brandon Katz—who suggested “Bermuda Budget Triangle”, “The Platform Gap” and “The Distribution Deadzone”—we’ve got some excellent suggestions. And they’re better than my suggestion, the “Streaming Budget Dead Zone”, so let’s take a poll! The winning entry becomes the new term. Loading... RIGHT: LIV Golf is Fully Bankrupt…Is Anyone Else Next? A few years ago, I was always a bit perplexed at all the articles I’d read praising LIV Golf and their strategy to disrupt the PGA. LIV Golf, a brand new professional golf league, offered PGA stars ten times what they made on the PGA Tour to join their new league. And folks praised this strategy for its initial “success” in that a lot of big names did indeed leave the PGA. Yeah, of course the players came over. LIV Golf paid them so, so, so much more! But LIV Golf hadn’t discovered a way to increase potential revenue. So think about this in basic business terms… They paid much more in costs… …but had no real way to increase revenue. That’s not a strategy! That’s deficit financing. It won’t work unless you bankrupt the competition (and then turn around and pay those same golfers much, much less). It’s not a sustainable strategy and only lasts as long as the company/person/nation backing it decides they’re cool with losing money. For LIV Golf, that meant Middle East oil wealth, in particular Saudi Arabian money. Clearly, the current Iran War has hurt Middle East finances, so they need to trim their more exorbitant spending. And LIV Golf was part of that trimming. This should be a major warning for others. TGL’s parent company, TMRW Sports, just got a $1 billion valuation, despite TGL’s (the indoor golf league) horrible TV viewership of less than half a million viewers per match. Unrivaled, the women’s basketball league, just secured a $650 valuation, despite its horrible TV viewership and a new rival (Project B) entering the scene next year. To relate this to streaming, Hollywood should ask which streamers may have wealthy patrons funding their losses. (Let’s be clear: Google, Amazon and Apple.) Could those patrons lose their appetite? For Amazon, probably not. But Apple has a new boss, so maybe! WRONG: My Analysis of the Streaming Bubble Was Missing a Week I’m going to be congratulating myself a lot today, but I make mistakes too, like this data goof. When I last compiled the data on the decline in TV shows, I was missing one week at the end of June. If you look at the first image, you can see that one week was mislabelled as “July”. Mainly, this image got updated to show a 27% decline, not 29%: This change doesn’t really impact the overall analysis, but it is two percent better. By the way, through the third quarter, the decline increased and it’s now a 30% decrease since 2022. (I’ll write/visualize this in an upcoming article.) But I want you to trust me and my data. Especially these days, when many people are using LLMs that I know are inserting faulty data into their charts, I want to keep earning my audience’s faith. So that’s the accurate data. RIGHT: IP Remains Very, Very Popular In July, I wrote a giant (and I mean giant) article on Backrooms, Obsession, and the box office, going over what we know, what we don’t know about what works in theaters, looking at YouTubers, IP, the horror genre, comic book movies, and a whole lot more. The month of August really tested a lot of my theses and, being honest, mostly supported my arguments. Let’s start with IP. Looking at 8-Aug (the weekend after Spider-Man: Brand New Day came out) to 18-Sep (the weekend that Resident Evil came out, which I think provides a nice bookend to this time period), there were seven films based on pre-existing IP: Resident Evil (2026) ($126 million) Practical Magic 2 ($65 million) _Insidious: Out of the Furthe_r ($65 million) Coyote Vs. Acme ($59 million) Paw Patrol: The Dino Movie ($53 million) Tony ($15 million) Super Troopers 3 ($7 million) Compare those to the notable original films from the past month—I actually could have included more movies, but here are just thirteen, bringing us to an even twenty films—including.... The End of Oak Street ($54 million) Buddy ($26 million) Mutiny ($15 million) By Any Means ($15 million) The Dog Stars ($14 million) Runner ($14 million) One Night Only ($11 million) Hope ($8 million) Spa Weekend ($7 million) The Uprising ($6 million) Teenage Sex and Death at Camp Miasma ($6 million) Onslaught ($3 million) Eli Roth’s Ice Cream Man ($2.8 million) Here’s that in chart form: Five of the top six films in this time period were all based on IP. I made a big chart of films that grossed over $200 million at the box office before Spider-Man: Brand New Day and The Odyssey hit theaters. Let’s update that chart! By the way, if you want to see how I categorized each film—so another bar chart—here it is: I know that many of my fellow critics/pundits/analysts dislike films based on IP and how Hollywood is making so many of them. And I’m sympathetic to this point of view. As I’ve written many, many times before, you need a balance between existing franchises, new IP, and original films. And Hollywood clearly needs to make more films like Resident Evil (a well-made film from a visionary director) and fewer Practical Magic 2’s (which didn’t get critical or customer buzz). But at some point, critics and pundits need to contend with what audiences are telling them: Movie-goers aren’t showing up to original films. Audiences are speaking with their dollars, telling you they want more IP and franchises. You can try to convince studio heads to make fewer IP-based films and franchises, but the data and numbers aren’t there. Instead, critics need to work harder to convince audiences to show up for original films. Aim your ire/concern at the average person, not studio heads.2 Because they’re just making the films that audiences are telling them to make. WRONG: Original Horror Films Didn’t Break Out I’ll be honest, even though I wrote an article casting some skepticism on the horror genre in July, if you asked me to make a prediction, I would have predicted that, in August, a new, original horror film would have blown up. No, seriously, I just assumed that Obsession and Backrooms presaged a change in audience behavior. But none of the buzzy new original horror films from August—Teenage Sex and Death at Camp Miasma, Onslaught (not an action film in spite of the ads), The End of Oak Street, Eli Roth’s Ice Cream Man, or _Buddy—_broke out. To be clear, exactly one of those films (Buddy) had good “ROI”, but again—I try to be specific in my language—none were “popular” in any broad sense of the word. None of them will be “saving” movies theaters like Backrooms or _Obsession_helped save the summer. The new Insidious film and Resident Evil, both based on IP, were far and away the biggest horror films since July. (We’ll see if this changes in October/Halloween season.) RIGHT: Stay Skeptical about Crowdfunding... I’ve long been skeptical about crowd-investing platforms as one of Hollywood’s saviors, mainly because there’s so much hype/buzz. People need to stay more skeptical about more things, explaining both the potential upside but also the downsides. In particular, the media often hypes crowdfunding at the start and never checks in on the actual results after they’ve come in later. And August gave us our first update! _Ice Cream Man—_directed by Eli Roth—grossed $6 million off of a $5.5 million budget. This is a production of The Horror Section, which was one of the first “crowd investing” studios with 2,400 investors, which means that 2,400 investors probably lost money. They certainly aren’t getting as great of returns as if they had just invested their dollars in the stock market. Hopefully Stiletto (Tagline: “Someone’s Going to Make it Rain Blood!”) does better next month. WRONG: Another Data Goof Here’s another data error. When the first episode of House of the Dragon came out, HBO put out that it had 21.5 million viewers in the first three days, and I read that to mean in the US…but no, it was global. So my US-only datecdotes charts shouldn’t have included it. We never got US-only numbers for the first episode, but for the final episode, HBO put out that it had 11 million US viewers. (And that global dropped to 21 million viewers.) Here’s the updated chart (which I’ve since used in the Streaming Ratings Report): Still, this show is absolutely huge. RIGHT: Superhero Films Remain Very, Very Popular After Supergirl flopped, I read a few takes that “comic book movies are going the way of the Western”. Post-Spider-Man: Brand New Day, that take didn’t age well. To be fair, I have a very nuanced take on the superhero genre right now; it’s down right now, for a lot of reasons. But it’s not “dead”. Maybe _Spider-_Man is just a really popular character? I saw that take, and it’s a fair counter-argument. (But pundits arguing that superhero movies were dead should have mentioned this $1.5 billion counter-argument…) But is it just Spider-Man? The next Avengers film already has $50 million in pre-sales (and I was skeptical that that film would do well) and the Avengers: End Game re-release topped the box office two weekends ago (over three original films). And I wouldn’t bet against Batman or Superman. So maybe it’s just Spider-Man, Batman, Superman and the Avengers. Oh, and Deadpool, of course. And Black Panther. And Wolverine. And probably the X-Men. Plus a well-made Wonder Woman or the Hulk film could break out. But that’s it! It’s just those ten characters/teams. Oh, what’s that? Lanterns is also doing well on HBO? (See previous section…) To be fair, I’m actually pretty sympathetic to the argument that more popular characters—like Spider-Man and Batman—anchor more popular films. In fact, I made that exact argument three years ago when I first wrote about the “Marvel-cession”. In many ways, you can blame The Guardians of the Galaxy for fooling Marvel Studios (and the rest of us) into believing that any character could pop. It turns out, the list of iconic characters is probably smaller than most people think. But it’s probably too early to say that superhero films and comic book movies are dead unless “death” means a slight decline over a longtime. RIGHT: Who Killed Theaters? Old People I get frustrated whenever I see headlines or analysis about how young people are “returning” to theaters. As I’ve detailed(for years), young people have always powered the US box office, despite narratives about “kids these days” and their “phones”. Really, what’s changed post-2020/pandemic is that old people aren’t going to the movies nearly as much. This summer, I saw a movie (from an older director) in a theater near a retirement community, and multiple older people at the theater were talking about how this was their first time seeing a movie in years. I dislike personal anecdotes, so YouGov can fill in the data, best summarized by this headline: “Who killed movie theaters? Not the youths”. According to them, 64% of people aged 18-29 have seen a movie in the last year, but only 30% of 65-and-older. 20% of 18-29 have seen a movie in theaters in the last week and 42% in the last month. Here’s the polling data: Most concerning? Many Americans (17%) think theaters are a worse or much worse experience than watching films at home. Slight WRONG: Hadestown Opens Big A live theater capture of the Broadway musical, Hadestown, made $20 million at the US box office, which begs the question: was I wrong to be skeptical about musicals a few years ago? Yes and no. On the one hand, $20 million is a far cry from being “popular”, so yeah, the genre isn’t that popular overall and Hadestown is one of the more popular musicals from recent years (i.e. the “Taylor Swift Data Fallacy” in action). On the other, I doubt filming this cost all that much, and I don’t think that they spent much on marketing, so this is a good source of ancillary revenue. Smaller Updates WRONG: As I mentioned in a Streaming Ratings Report, I underestimated the budget for Enola Holmes 3. It probably cost more like $50 million, if not more. But... I’m not sure that it really matters? At sub-10 million hours, prices have to come down to make this work. WRONG: Netflix is giving Ink a 27-day in theaters! To quote the kids/YouTubers these days, let’s go! Now I might actually have a chance to see Danny Boyle’s latest in theaters. I’d complained about this in a “Coming Soon” section, but I was heartened to read that Netflix is giving multiple films longer theatrical windows this year. RIGHT: Netflix is sending 4-5 films per year to theaters. Netflix is slowly but surely sending more and more films to theaters, as I cautiously predicted earlier this year. For now, it’s just three big films and a number of awards contenders, but still, this is great news. And they’ll be releasing box office grosses! Just this week, Ted Sarandos confirmed that KPop Demon Hunters 2 will come to theaters (and my guess is it performs in the box office top ten at a minimum). WRONG: Angel has 3 million subscribers! How do I know this? Well, they told Deadline, who reported it. I marked this as “wrong”, since they’ve doubled their subscribers in one year but, you know, they don’t really have a hit film to speak of and they’re still losing money. WRONG: Furious was only renewed for one more season. I accidentally wrote “two more seasons” in my latest “Renewals, Cancellations, Un-Orders and Removals Update”. RIGHT: House of David is ending with its third season. In July, Prime Video renewed House of David for a third season, as I just wrote in my latest “Renewals and Cancellations” report. Well, now it’s ending after that third season. Why? As I’ve been writing, its viewership wasn’t great. I got feedback that this show didn’t cost very much, but it cost enough that its limited viewership didn’t save it. WRONG: Adults was a Hulu original! So I missed Adults when it first came out last year; I saw that it aired on FX and just assumed that it was a linear-first program. Turns out, it aired three episodes on FX, but binge-released the rest of its episodes the next day on Hulu. Huh. So I should have covered it last year! But I just wrote about it. 1 “When I was a kid in the 90s, if you wore a t-shirt to school that wasn’t too big and also wasn’t too small, but somehow didn’t quite fit, we’d say you were wearing an “extra-medium” shirt.” 2 As always, a huge exception is Disney, which barely makes anything original anymore.
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TST Best Bets: October 4, 2026
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