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Hazle Township Early Learning Center enjoy science program
On Oct. 5, second-grade students at the Hazle Township Early Learning Center participated in a Title I federally funded parent engagement program, Joe Romano’s Is it Magic or Science? This event was organized to promote literacy within s…
Iowa Football Midseason Grades: Skill Position Leaders
Our midseason grades begin with the leaders at every skill position group, including quarterbacks Jeremy Hecklinski and Hank Brown.
Chesapeake Bay health rebounds to C+ in best grade yet
The Chesapeake Bay’s ecological health rebounded in 2025 and scored its highest ever mark — by one percentage point — in the 40 years that the University of Maryland Center
Flutter Entertainment (NYSE:FLUT) Reaches New 1-Year Low After Analyst Downgrade
Flutter Entertainment (NYSE:FLUT) Reaches New 1-Year Low After Analyst Downgrade
WDM Chamber opens nominations for High School Leadership Academy
The West Des Moines Chamber of Commerce, in partnership with West Des Moines Community Schools, is accepting nominations for its 2027 High School Leadership Academy. The free program offers up to 30 students in grades 9-12 an opportunity to develop leadership skills, explore career pathways and connect with local businesses through hands-on experiences and professional…
Six Flags Stock After Fatal Roller Coaster Accident Has The Bull Case Changed?
Six Flags Entertainment reported that a man died and several guests were injured after falling from the Goliath roller coaster at Six Flags Over Georgia on October 12, 2026, and stated that the park is cooperating fully with local authorities. The incident adds fresh scrutiny to Six Flags Entertainment's ride safety practices and could affect operating costs, legal exposure, and capital priorities related to park maintenance and attraction upgrades. This article now examines how Six Flags...
Daldrop Opens for Business in Southern Oswego County
$10 Million Facility in the L. Michael Treadwell Oswego County Industrial Park marks the largest expansion outside of Germany in the company’s 73-year history By Stefan Yablonski [caption id=attachment_11076 align=alignright width=450] Daldrop SBB CEO Jens Daldrop addresses attendees at the 2025 groundbreaking for the project. Daldrop also chairs the advisory board of Germany-based Daldrop Group.[/caption] A new era of cleanroom technology is underway in Central New York. The Daldrop Group’s advanced manufacturing facility and U.S. headquarters is physically built within the L. Michael Treadwell Oswego County Industrial Park. This industrial park is located in the town of Schroeppel. It marks the largest expansion outside of Germany in the company’s 73-year history. Daldrop SBB is based in Neckartailfingen, Germany. It is a global supplier of cleanroom technology, primarily to the pharmaceutical industry. It designs and builds advanced cleanroom environments for the pharmaceutical, biotechnology and medical technology industries. It nvested $10 million in the new project. “We broke ground in 2025; we were under construction all winter. We just opened this spring, early spring,” said Benjamin Morrow, operations manager and control. The company consolidated sites in Salina and DeWitt into the industrial park in Schroeppel, Morrow added. “The next move here is to maximize every square inch of this facility and then we are already looking at the expansion. So, it is more capital investment on equipment — definitely higher-end automation in additional equipment so we can produce more components and then to support the ever-growing base in North America,” Morrow continued. “We are the headquarters for service, maintenance and spare parts. So as Daldrop has more and more installations, they need more and more service, maintenance and spare parts. So that will come out of this facility as well — it already is.” “As a global leader in GMP (global manufacturing support) pharmaceutical cleanrooms for decades, I am very proud to bring manufacturing jobs to Upstate New York,” said Mike Sullivan, president of Daldrop US operations. Key to choosing Southern Oswego County [caption id=attachment_11077 align=alignright width=450] Daldrop SBB at the L. Michael Treadwell Oswego County Industrial Park when the company announced the start of construction.[/caption] Sullivan said that the selection of the Schroeppel industrial park was mainly due to the help of Operation Oswego County and two people in the organization. “Prior to being purchased by Daldrop International from the Stuttgart region of Germany, Vince Bongio was a founding partner in SBB Inc. as well as our head of engineering. We based out of Syracuse due to Vince’s skills in HVAC and the manufacturing capabilities found in Syracuse,” said Sullivan. Bongio moved to Syracuse from California in the 1970s to work in Carrier’s Industrial Division of Large-Scale Petrochemical Refrigeration. Next, he advanced to General Electric’s TV Tube Plant where he got into cleanrooms ,leading to his role of head of engineering for Clestra Cleanrooms where he met Sullivan, their New England distributor. “Vince Bongio is a phenomenal engineer. Formerly of Carrier, he grew up in California and went to Cal Poly,” Sullivan explained. “Carrier hired him right out of college and he moved to Syracuse. He is the reason we are in Syracuse today. He is retiring this year. We are very proud and his legacy is having brought Daldrop to Syracuse.” In 2000, Sullivan, Bazinet, Bongio Inc (SBB) was formed with engineering and manufacturing, based in Syracuse, and sales and construction based in Massachusetts as it is today. “SBB Inc. started in Syracuse. I had a design–build contracting firm out of Massachusetts that was primarily doing all the new technologies coming out of MIT,” Sullivan said. “I started a manufacturing side. A big thing for cleanrooms is the HVAC. Most cleanroom suppliers are architecturally focused people. The strength in Syracuse is HVAC. So, SBB developed with me running sales and construction out of Massachusetts and manufacturing out of Syracuse.” “Daldrop wanted to have a relationship in the States and of those who approached us, they were the only ones who really understood HVAC. So, we were the right fit for them. We did a joint venture focused out of Massachusetts from 2012 to 2018 leveraging their technologies,” Sullivan explained. “The commitment was if we brought their product to the States, we would do that if they built it here. “The pieces that had to be in place to make the investment, they wanted to acquire us, we were great with that. If you looked at business recommendations the general guidance was to build in a low labor area — something like North Carolina — but Syracuse had a strong background in HVAC and we chose Syracuse and Oswego County to be our headquarters in the States. So, it is built off of history, technology and the existing supply chain — bringing jobs back to the area.” During the initial discussions with Daldrop about coming to the U.S., SBB agreed to sell under the conditions Daldrop would manufacture in the U.S. There are many areas that offer incentives and economic packages, but the strength of HVAC expertise and skilled manufacturing was a big part of the discussions for site selection. Coming home [caption id=attachment_11078 align=alignright width=451] Construction moves forward in March at the L. Michael Treadwell Oswego County Industrial Park.[/caption] The second key person to building in Oswego County is Ben Morrow, Sullivan added. “Ben has been working with Daldrop SBB for more than 12 years and has advanced to COO of manufacturing and engineering. Ben grew up in Phoenix, so building a factory for the Germany company in Phoenix is a strong success for both his community and the appreciation of Ben’s skills as a team leader,” Sullivan said. “I went to high school in Phoenix. So, this is like full circle for me. It’s a small world,” Morrow said. “I hadn’t been back to Phoenix since graduation. This is one of the properties that John Trimble of C&S, he is the former president of C&S, he just retired, suggested. He and I were very good personal friends. John was from Mexico and I was from Phoenix. We knew each other from high school. And the architect of this building, Ed Smart of smartDESIGN Architecture in Batavia — I went to high school with him. So, this was a project that’s full circle a coming home kind of thing. The three of us knew each other — kind of like it was meant to be. Very serendipitous.” Schroeppel was one option for Daldrop to consider; the original intent was just to get a warehouse to store some product, he added. The facility is Daldrop’s largest outside of their native country. Total payroll at the facility will be approximately $2.4 million once fully staffed. “Here is 32,000 square feet and we plan to expand and put in an additional 10,000 square feet,” Morrow said. “We have 17.5 acres. We can put at least three more facilities here, just on this property. The master plan submitted for the current building is the first of possible three buildings on the campus.” “If we can find the right people and advance the production according to the plan, we should be able to grow for the next decade. One of the first jobs we filled was our new HR manager, with a primary focus posting and filling new positions,” Sullivan said. Stop the exodus, start hiring [caption id=attachment_11080 align=alignright width=452] Principals at the local Daldrop SBB headquarters, from left: Ben Morrow, Mike Sullivan and Jens Daldrop.[/caption] “I have been coming to Syracuse for 30 years. One of the things I had a hard time watching was the exodus of factories. One of the toughest things is to watch it with my partners’ kids who had to move away for jobs. It is important for us to give opportunity where people’s kids don’t have to leave the area to get work,” Sullivan said. “My responsibility is to find people who have skill sets that want to work and then I have to build opportunity for that work to happen. “After years of watching companies and Vince’s three sons all move out of the areas to get jobs, it is important to us to provide opportunities for the Syracuse region and help grow our company. We have been hiring for our new factory and will continue for the next few years.” “We are hiring and will continue to hire. Currently we have about 19 on staff right now,” Morrow said. “We expect to grow that by about 10 to 15 in the next 12 to 18 months or so. We are at 19 currently — one in the wings. It’s been great being able to hire locally. All these folks that we’ve been hiring, they all live within a few miles from here.” “We hired someone this past week (end of August). She grew up in the area, raised a family and is working down in Florida. She just took a job with us so she can move back and be with her family. We will be moving her back and she should be starting in October. We are very happy to see this happen,” Sullivan said. “I feel strongly about having a spot for the kids to not have to move out of the area. It is better to have people moving into the area.” Currently, Daldrop SBB has openings for finance manager, COO of construction and delivery, as well as mechanical, electrical designers and Revit modelers, construction managers, commissioning agents and many other skills that are needed. Along with Daldrop’s reputation in life science cleanrooms, there is a strong history in semiconductor, electronics, glass, photonics, aerospace and other markets. This may be helpful with any new technologies building in the market such as the Micron expansion and the support network, Sullivan said. “We acquired this property and closed on it two months before any announcement from Micron. It is serendipitous that they’re right down the street from us,” Morrow added. “Everybody started thinking ‘you guys are supporting Micron.’ We were here first. That is not a goal of ours. We may or may not … they are talking to us; it is an opportunity.” The long run [caption id=attachment_11079 align=alignright width=450] Benjamin Morrow, operations manager and control at Daldlrop, speaks during a recent ribbon-cutting event in Schroeppel.[/caption] “Long term, we will expand the Phoenix facility,” Sullivan said. “We built our facility with a campus approach. Sustainability is big. We designed our rooms to be more sustainable. Our building has no gas lines for heat. We put geothermal wells in the ground. We put heat pumps in for heating and cooling out of those wells and we put a large layer of solar panels up on the roof. We worked with National Grid for metering. Our building is a high efficiency model. We upgraded all the instillation and the glass filtering. So, it is a very green building. We will have a very minimal carbon footprint. It also adheres to LEED (Leadership in Energy and Environmental Design) construction standards.” “We are a bunch of HVAC engineers. We did a large scale geothermal and spent the money up front because we knew it made sense in the business sense in the environmental sense and sustainability,” Morrow said. “We have insulated metal panels on walls and roof; we are an envelope from the exterior.” Daldrop, as a global player, has a strong culture of sustainability that is found in all its products including the new facility. The building has been designed with (sixteen) 400-foot deep geothermal wells, high efficiency construction methods, approximately 70 kilowatt solar photovoltaic panels, electric vehicle chargers and 26% recycled content. “Daldrop thinks of long-term investing,” Sullivan said. “On the roof, photovoltaic panels supplement our power. Over half the energy that I use is coming from the sun. We have chargers up front for employee electric vehicles. This place is built to last. This slab that we are walking on, normal buildings are four inches, some go to six inches, we are nine inches all the way through — except where the heavy equipment is — that is 10 to 12 inches thick, solid concrete. It allows us to reconfigure for whatever type of equipment we want to bring in,” Morrow said. “We are authorized by Underwriters Laboratory to self-certify so we don’t need to have an inspector come out and recertify. We get audited often, but we certify our own electronics. The control system in this building is rather high-end. Our thermostat in every room is zoned, independent. We analyze the data; incorporate it with our solar panels.” “There is a lot of competition for people to work. It’s not just about how much salary they are going to make — it’s about the work environment, the ability for stability. We want to make sure our employees have the best environment to work in,” Morrow added. Similarities “One of the reasons I believe why Daldrop chose this area, Phoenix in particular, is because it is a village, a river-based village. Neckartailfingen in Germany where Daldrop is based is also a river-based village, manufacturing community. So, there is a lot of similarities — that smalltown feel,” Morrow said. “We have a lot of connections through multiple employees that lead back to Carrier, also. Everything came together, the timing everything.” “We are thankful for all the economic development support. Everyone has been helping make this happen. So, keep it up, it is working, that is all I got to say, Sullivan said. “If you look at historical industrial manufacturing, this region has skills that have been un-utilized. The northern industrial region has a lot of skills that if we can tap before they go away, we can leverage them. That is what we are trying to do. You’d be surprised at the supply chain left behind from Carrier — that supply chain is still there.” “Operation Oswego County has been fantastic,” Morrow added. “I can’t say enough good things about that group.” What Is Cleanroom Technology Cleanroom technology is a system of specialized engineering, filtration and operational controls used to maintain an extremely low concentration of airborne particles, microbes and chemical vapors. How It Works • Air Filtration: Uses HEPA or ULPA filters to remove 99.97% of tiny particles down to 0.3 microns. • Airflow Control: Directs air in a steady, unidirectional (laminar) or filtered turbulent pattern to push dust away from work areas. • Environmental Regulation: Maintains precise control over temperature, humidity and positive air pressure to block outside air leaks. • Specialized Attire: Requires personnel to wear full-body garments (“bunny suits”), gloves and masks to stop human shedding
Delta unveils its upgraded business class. Take a look.
The new Delta One business class rolls out next year.
13-Year-old Raji Doshi named America's Top Young Scientist for inventing an algae-aragonite alkalinity system to reduce CO2-driven ocean acidification
3M and Discovery Education today named 8th grader Raji Doshi as the winner of the 2026 3M Young Scientist Challenge, the nation's premier middle school science competition. Raji lives in...
Madison Square Garden Entertainment (NYSE:MSGE) Stock Bumped Down to "Hold" by Zacks Research
Zacks Research downgraded Madison Square Garden Entertainment from a "strong-buy" rating to a "hold" rating in a research note on Monday.
Ranji Trophy: Injury to Ayush Mhatre sours Mumbai’s win
Mumbai won the match by an innings and 155 runs on Tuesday, collecting a bonus point, but Mhatre’s injury took the sheen off the result. “Ayush has suffered a Grade 4 tear of his right hamstring. He should be out for at least one to one-and-a-half months,” a source in the Mumbai Cricket Association told TOI on Tuesday.
The Houston Rockets have Fixed their Point Guard Depth
Preseason shows major upgrades to the Houston Rockets' point guard depth
What grade did CBS Sports give the Vikings in Week 5?
The Vikings received high marks for their "well-rounded" victory over the Saints in Week 5.
Fifth Grade Girls Conduct Science Experiments During STEM Day
1 (Photo by Shelley Hanson) Fifth graders Victoria Stumm and Saydie Cain watch as their homemade lava lamps begin to bubble during the CTE Girls STEM Day at John Marshall High School on Tuesday. The girls attend Sand Hill Elementary School. 2 (Photo by Shelley Hanson) Central Elementary School fifth graders Nova Howard, at left, […]
Apple's HomePod mini 2 is here with Siri AI, new colors and improved sound
The smart speaker is priced at $149. Alongside the new Apple HomeView, upgraded Apple TV 4K, and Apple Home Collection, the company also unveiled the...
What grade did CBS Sports give the Browns in Week 5?
The Browns did not meet the moment they were in during Week 5.
Marshall County schools host girls STEM event to spark interest in science
Fifth-grade girls from Marshall County Schools spent Tuesday getting hands-on with science, technology, engineering and math during a STEM day designed to spark
See Cathay Pacific's upgraded premium economy and business class seats
Cathay Pacific is rolling out new premium economy and business-class seats on retrofitted Boeing 777-300ERs.
Apple unveils new smart home devices that showcase upgraded Siri AI
New products from Apple include the HomeView, an iPad-like device that acts as a hub for other smart home gadgets
Chesapeake Bay earns C+ grade, reaching highest health score in 40 years
The Chesapeake Bay received a C+ grade on its latest report card, marking the highest overall health score recorded in 40 years.
Framework Laptop 12 (2026 upgrade) review: Intel's Core Series 3 fixes a key flaw
Framework’s Laptop 12 was conceived as a Chromebook killer, but now it has a flagship chip inside. Does it work as a grown-up machine?
Grades for the Cardinals Bullpen in 2026
Over the last two seasons, the St. Louis Cardinals’ bullpen has been a bright spot, logging a 3.64 ERA in 2024 (7th in MLB) and a 3.74 ERA in 2025 (10th). But that wasn’t the case in 2026. St. Louis relievers fell to the bottom third of the league, finishing 22nd in ERA (4.46). They …
How a St. Louis sixth-grader turned her love of space into a published book
Inspired by her love of space and science, Ava-Marie McDonald turned a handwritten story into a published adventure, "The Moon Crystal."
Week 7 Nebraska volleyball grades
Nebraska volleyball notched another perfect week with wins against Indiana and Wisconsin. Sports writer Danny Berg highlights the best parts from the perfect week.
De Soto fourth grader starts business to fund love for Legos
Jackson Brady is a young businessman who loves fishing and building with Legos. A year and a half ago, the 9-year-old De Soto boy combined the two passions to start Lures for Lego Bricks, selling fishing lures at Madd Heifer boutique, 215 E. Main St., in De Soto and twice a month at the De Soto Farmers Market, 520 N. Main St. (open late April through October).
UW-River Falls to Offer Halloween Carnival and “Haunted Lab” Science Demonstrations ⋆ 715Newsroom.com
Two special Halloween-themed events are planned at the University of Wisconsin-River Falls on Tuesday, Oct. 20, including a Halloween carnival and “Haunted Labs” science demonstrations. Children in 4K through fifth grade are invited to attend the annual “Halloween in the Halls” event from 4:30 to 6:30 p.m., hosted by UWRF Residence Life. Instead of trick-or-treating through residence halls, Residence Life will host carnival activities, such as cornhole, apple bobbing, an egg walk, a bouncy house, crafts and sticker activities. The carnival will be held behind Grimm and Parker Halls, in front of Hathorn Hall and between Johnson and May Halls.
Science learning and more at Camp IslandWood
Lakeridge Elementary School fifth-graders recently visited Camp IslandWood on Bainbridge Island. They engaged in science learning and observations, experienced art and music connections, played many games and participated in “Soil to Snack” where they collaboratively cooked food with items from the IslandWood garden. They hiked the many trials down to Blakely Harbor and experienced the tidal zones and came together in “One Pride the Lion Way to build belonging between all 5th grade classrooms at Lakeridge,” reads a school district post. Photo courtesy of the Mercer Island School District
Belgrade road producer to Flint: Competition, permitting delays, affordability hinder business
Knife River in Belgrade, a local sand, gravel and asphalt producer, pointed to outside competition, permitting delays and affordability challenges as main hurdles affecting its business during a tour and
Christianity teaches us not to turn executions into entertainment
(RNS) — The history of public executions suggests that when they are staged in free countries, they serve to degrade the citizens.
Shane Gillis degraded women on 'SNL'. We aren't angry enough
Shane Gillis is not funny. The comedian and sitcom actor, 38, has made a career out of making lowest-common-denominator jokes that are offensive, boring and lazy.
New Apple TV 4K launching this week with five big upgrades
A new Apple TV 4K will be unveiled tomorrow as part of Apple’s ‘Welcome home’ event, here are five upgrades it’s rumored to bring.
Google Health and Fitbit Air are Getting So Many Huge Upgrades
In addition to the big news that is the Google Fitbit Edge this morning, Google also announced several major upgrades that are coming to Google Health, the Fitbit Air, and the Pixel Watch 3, 4, and 5. There’s actually more to dive into than you are probably expecting, so let’s just get straight to it....
Eagles grades by position after crushing loss in London
Here are Dave Zangaro’s position grades after an awful loss to the Jaguars in London.
Can In-House Option Upgrade Washington Nationals' 2027 Rotation?
With all eyes on how to fix the pitching staff, is a returning starter a viable option to step back into the Washington Nationals rotation in 2027?
Sanford Health gets new helicopter upgrade
SIOUX FALLS, S.D. (KELO) – In a rural state, medical care in the sky plays a key role. Sanford Health has recently upgraded it’s Sioux Falls-based medical helicopters with a brand new a…
Scamming Becomes $422 Billion Business With AI Assistance
Like many industries, scamming is getting an artificial intelligence-powered upgrade. That’s according to a report Saturday (Oct. 10) by Bloomberg News,
Steelers report card: Jaylen Warren hot streak continues; Aaron Rodgers shines
The Pittsburgh Steelers graded out well in their 34-22 win over the Indianapolis Colts. Here's the breakdown by position group for the victory.
iPhone 18 Pro vs iPhone 17 Pro: Is the Upgrade Worth It?
iPhone 18 Pro vs iPhone 17 Pro: Check the camera, display, design, battery, charging, price and other one-on-one specs comparison here.
Report: HomePod mini 2 to release on October 30 with these upgrades
In just a couple days, Apple should be unveiling its long-awaited new lineup of new Home products. That includes an...
Apple testing two new features for upgraded Apple TV 4K, per report
Apple will hold its “Welcome home” product launch on Tuesday, with the headlining announcement expected to be the new “HomeView”...
What is the oldest Samsung device that still gets software updates in 2026?
Knowing how long your phone will get updates is important for deciding when to upgrade.
Apple A20 outclasses Android rivals in our review: iPhone's lead is impressive
New iPhone 18 Pro reviewed! Our review shows what the flagship can do: a 2nm A20 Pro processor, 12 GB of RAM and a 6.3" ProMotion OLED display. Find out all about the camera upgrade (48 MP with a variable aperture), the long-lasting 4,056 mAh battery and faster 45-watt charging
Grades for Cardinals Starting Pitchers in 2026
As a unit, the St. Louis Cardinals’ starters posted mediocre-to-slightly-below-average full-season stats in 2026. They finished 20th in ERA (4.27), third in HR/9 (0.99), 14th in FIP (4.09), and 26th in batting average against (.250). But there was more good than bad to take away, as several of St. Louis’ young starters took steps in …
Jeremy McNichols downgraded to out
Washington Commanders RB Jeremy McNichols ruled out with quad injury
Darius Slayton to miss Week 5
Colts WR Darius Slayton downgraded from questionable to out for Week 5
New Google TV Streamer: Big Upgrades are Coming
The Google TV Streamer is now well over 2 years old, if you can believe that. The streaming media box with its sleek pill-shaped design, was once the easiest recommendation in the business for someone looking to upgrade their not-that-smart smart TV. But because we’ve reached the 2-year mark and Google handed the streamer a...
HSBC’s Synopsys Upgrade Bets on a Business Model Shift. Can It Justify $700?
HSBC upgraded Synopsys Inc. (NASDAQ:SNPS) to Buy from Hold on September 25 and raised its price target from $490 to $700, implying a multiple of nearly 35 times HSBC’s fiscal 2027 EPS estimates. According to analyst Frank Lee, the company is evolving beyond its traditional slow-growth software profile as its licensing-plus-royalty model and agentic AI […]
Will Citi Upgrade Change Flutter Entertainment (FLUT) Stock Narrative
Flutter Entertainment confirmed that Chief Legal Officer Don Liu resigned at the end of September 2026, with Group Company Secretary Edward Traynor stepping in as interim legal head. FanDuel continues to show solid customer and handle momentum during the early NFL season. The same period combined legal leadership turnover, regulatory pressure in Brazil that led to a shutdown of operations there, and higher UK gaming taxes with ongoing cost transformation and heavy US investment. This...
Chris Bell set to play in Week 5
Dolphins WR Chris Bell on track to play after being upgraded to full practice
Restaurant report cards? Mon County health officials consider letter grades
Health officials in Monongalia County are studying a proposal to post letter grades on local restaurants following regular inspections.
Google's next TV Streamer sounds like a massive upgrade
Google's next TV Streamer could feature built-in microphones, presence detection, faster performance, and a redesigned remote.
Meharry Medical College’s G.O.A.L.S. Celebrates Five Years of Inspiring Middle School Students Through Hands-On Science and Health Exploration
Nashville, Tenn. – For five years, Meharry Medical College has been planting seeds of possibility in young minds through G.O.A.L.S.—Go Out and Love Science—an immersive, hands-on experience designed to introduce middle school students to science, medicine, dentistry and health-related careers. Recently, nearly 200 sixth, seventh and eighth graders from Haynes Middle School came to Meharry’s
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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