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Mom-and-Pop Business Owners Grapple with Harsh Times

Report shows small business owners in NYS less optimistic about the economy. Taxes, inflation, labor costs and competition from larger businesses are major concerns right now, they say By Aaron Gifford [caption id=attachment_11067 align=alignright width=300] Ashley Ranslow is director for New York state at The National Federation of Independent Business (NFIB).[/caption] Owners of mom-and-pop businesses in New York state have been less optimistic lately than their peers in other parts of the country, a recent report indicates. The National Federation of Independent Business (NFIB), based on a survey of 11,000 of its members in the Empire State, reported that taxes, inflation, labor costs and competition from larger businesses are major concerns right now. “Indeed, while taxes are a major problem in New York and the United States overall, New York small businesses notably are struggling more with the state’s onerous, multi-level tax burden,” Ashley Ranslow, NFIB’s director for New York state, said in the July report. Compared with surveys of business owners in other states, far fewer New York respondents rated their businesses as in excellent or good health. The report also said labor costs here are about 25% higher than the national average and are the “single most important problem” facing businesses. One respondent to the New York-specific survey complained that too much red tape, taxes and laws that restrict high-yielding companies have stifled their operation’s growth. Others said high disability and workers’ compensation insurance costs, alarming increases in utility rates and excessive building regulations are discouraging. Statewide, New York has a gross domestic product of $2.53 trillion (third in the nation, followed by Texas, $2.90 trillion; and California, $4.25 trillion), a per capita income of $90,500 (sixth) and an unemployment rate of 4.6% (34th). There are 2.4 million small businesses that employ 3.9 million people. [caption id=attachment_11112 align=alignright width=451] Member of the Greater Liverpool Chamber of Commerce gather at one of the several functions the chamber organizes monthly. “Everyone in this business community encourages each other to shop local. Everyone just wants to see each other succeed,” says Megan Wilmot, the chamber director[/caption] “New York state boasts one of the largest, wealthiest and most diverse cities in the world — and that’s still only about half the state’s population,” the report said. “In other words, the state is both its iconic city and so much more — geographically, demographically, economically. But New York is not without its challenges, challenges that include notably high taxes and other weaknesses that impact the small business environment,” it said. The report includes an optimism index that compares responses from New York (NFIB) members with those of their peers in other states across several categories. This ranges from plans to increase employment to expectations for higher sales, to plans to increase inventory or expand. The scores for Empire State business owners were lower in most categories, but they did score higher than the national average in noting that they have current employment openings, and that they are hopeful that the economy will improve. “The metrics so far paint a picture of a state with a series of challenges for small businesses, from a slightly below national average Optimism Index to a more seriously below national business health to very substantially below national Employment Index. What is going on with businesses that are creating these differences?” the report stated. In Central New York, the regional labor force comprises nearly 398,000 workers. The median household income here is $71,463, and the gross domestic product for the region last year totaled $61.3 billion, according to the CenterState CEO economic development and research organization. About half of the region’s labor force works for small and mid-sized businesses, although the number of people employed in that sector has decreased by 7% since 2010, according to CenterState’s 2026 economic forecast report. “While record-high employment in large-scale enterprises provides a strong foundation for Central New York,” the report says, “the long-term health of communities depends on a thriving small business sector to serve as a stabilizer.” Area employers identify several barriers to Central New York’s anticipated growth, including lack of specialized or skilled workers, government regulations, unaffordable housing options and long-term construction disruptions. In the city of Syracuse, the number of jobs in retail trade decreased by 1,500 or 4.7% between July 2025 and this past July. By contrast, the number of jobs in the leisure and hospitality sector increased by 2.5% or 700 jobs, in the same annual period, according to the New York State Department of Labor. Still, there’s plenty of interest for new businesses across Central New York. U.S. Census figures show that the number of applications for new businesses in all four counties increased significantly in the past 20 years. In Cayuga County, there were 324 applications in 2005 compared to 470 last year. In Madison County, the number increased from 385 to 480; Onondaga County, from 2411 to 4132; and Oswego County, from 553 to 836. Downtown Cazenovia is exemplary of Madison County’s trend: In the past year, the village welcomed a bait shop, a thrift store, a vitamin infusion center, a pizzeria, a Pilates studio and an Italian restaurant. A candy store is scheduled to open on the main drag in the months ahead. Oswego’s list of interesting new businesses in the past year includes a bubble tea shop, a hot dog eatery in Fulton, a specialty grocery store that features New York state products in Mexico, a beauty and esthetics studio in Hannibal and a hardware and farm supply store in Sandy Creek. In Onondaga County, the Liverpool area has also enjoyed a steady stream of new shops and eateries in recent years. That suburban community is unique in that, unlike neighboring communities, most of the restaurants are family-owned and not part of a national chain. [caption id=attachment_11116 align=alignright width=300] Megan Wilmot is the executive director of the Greater Liverpool’s Chamber of Commerce.[/caption] Megan Wilmot, executive director of the Greater Liverpool Chamber of Commerce, said independent business owners in her community maintain a strong sense of pride in holding their own against national companies. The chamber helps boost morale with red carpet events, ribbon cuttings, coffee hours and five-year anniversary celebrations for participating businesses. “We have built such a strong community,” Wilmot said. “Everyone in this business community encourages each other to shop local. Everyone just wants to see each other succeed.” In Syracuse, the downtown retail occupancy rate last year was about 82%, a slight improvement from 2024, according to the Downtown Syracuse Committee’s most recent annual report. Buildings with the largest amount of vacant space included The Galleries, One Park Place, and Equitable Towers, though not all of those spaces are designated for retail use. New businesses that opened in downtown Syracuse last year: Better with Time Clothing, Dakshin Curry & Biriyani, Havana Tattoo Society, Milano Bean Café, Miss Daisy, Pausa Coffee, Sweets for Babe, The Society CNY and Yafah Beauty Studio. The Destiny USA mall’s occupancy rate decreased from 80% in 2023 to 72% by the end of 2024, according to Integra Realty Resources. That leaves more than a quarter of the mall’s retail space vacant. “Looking ahead, the retail market is expected to see minimal rent growth, with vacancy rates likely remaining stable in community and neighborhood centers but continuing to rise in enclosed malls,” Integra’s report said. “New construction activity is low and redevelopment plans for former malls like Shoppingtown and Great Northern are still in the planning stages. The proposed Micron chip plant may spur development, but challenges remain in finding co-developers for large-scale projects.” Nationally, the U.S. Chamber of Commerce expects that small businesses will remain resilient and see their sales and revenues eventually improve. That organization, in a recent national survey, found that 25% of small business owners expect the economy to improve in 2027, while 45% indicated that they plan to increase employment in the next 12 months. And 69% said they believe their small business is in good shape and 70% said they are comfortable with their current cash flow. Thirty-one percent of small businesses reported raising their prices in July and 28% are planning to raise their prices within the next three to four months, the report said. Twelve percent indicated that this is a good time to expand their business. “Small business owners voice optimism for future revenues and hiring,” the report said. “High costs continue to be a wet blanket on reinvestment.” The NFIB reported in July that Main Street, despite gas price hikes, “is OK … for now.” Its small business economics trend report said sales across the country have been strong compared to last year, but continued inflation and higher prices from mom-and-pop establishments are causing some “cracks” to show. “If costs stay this high for much longer, reduced investment will have a tangible economic impact,” the report said. “The status quo is OK, but the outlook? The outlook is uncertain.”

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Oct 14 • 8:23 AM EDT • Business • oswegocountybusiness.com
Uvi raises $7.5M to help AI agents learn business context and run at eight times lower cost

Uvi raises $7.5M to help AI agents learn business context and run at eight times lower cost - SiliconANGLE

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Oct 14 • 8:00 AM EDT • Business • siliconangle.com
‘Early on I saw how much depends on the environment around science’

The environment in which science occurs is as critical to the end result as the work itself, finds Germfree Laboratories' Carol Houts.

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Oct 14 • 2:00 AM EDT • Science • siliconrepublic.com
Bob Mackie's surprising cause of death is revealed

A death certificate reveals fashion icon Bob Mackie’s true cause of death, clarifying initial reports that the designer died of pneumonia.

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Oct 13 • 11:25 PM EDT • Entertainment • latimes.com
Health

Content filed under the Health category. | Page 368

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Oct 13 • 6:40 PM EDT • Health • countynewscenter.com
It looks like Apple Music is getting a new icon

This new Apple Music app looks like sheet music.

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Oct 13 • 4:05 PM EDT • Technology • theverge.com
iOS 27.2 adds new app icon for Apple Music, more design updates

iOS 27.2 beta 4 debuted today for developers, and the update includes a new app icon for Apple Music alongside other design updates.

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Oct 13 • 3:06 PM EDT • Technology • 9to5mac.com
*POSTPONED* Behind the Science with Paleontologist and Curator of Dinosauria Dr. Matthew Carrano

***Due to speaker illness, this event has been postponed. A new date will be announced in two weeks. If you registered for this program, please check your email for more information. We apologize for the inconvenience.*** Is the 21st Century the real Age of Dinosaurs? Today, more paleontologists are discovering more dinosaur fossils from more places in the world than ever before. Our understanding of these amazing creatures has leapt forward while their popularity has surged. Museums sit at the junction of these phenomena. The Smithsonian has been a center for dinosaur research for more than a century, and its collections include many iconic and scientifically important specimens. Today, Smithsonian researchers continue to discover new dinosaurs, but they are also uncovering more information about the ones we already know and love. New techniques and approaches allow them to investigate aspects of dinosaur biology, ecology, and evolution in ways that would have been inconceivable to early paleontologists. The result is an ever-improving understanding of dinosaurs as living, breathing, and thriving animals. This month, go behind the science with paleontologist Dr. Matthew Carrano, Curator of Dinosauria at the National Museum of Natural History as he discusses new discoveries at home and abroad, in the field and in the museum. Registration is encouraged. Space is filled on a first come first served basis. ---------------- About the Series: Behind the Science A monthly after-hours series featuring NMNH scientists and researchers Each month, join the National Museum of Natural History for the new series, Behind the Science, where NMNH researchers share insights into their latest discoveries and explore the fascinating questions driving their work—from the origins of life to the future of our planet. Come learn what’s happening behind the scenes and how science shapes our understanding of the natural world. Programs take place in Q?rius, the Coralyn W. Whitney Science Education Center. Topics and speakers announced on a rolling basis, but save the dates now!

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Oct 13 • 2:32 PM EDT • Science • naturalhistory.si.edu
Scientists control where 2D semiconductor crystals begin to grow, addressing key challenge in stacking AI chips

Two-dimensional (2D) semiconductors, only a few atomic layers thick, are promising materials for making AI chips faster and more energy efficient by stacking additional semiconductor layers on top of ...

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Oct 13 • 11:40 AM EDT • Science • techxplore.com
Griffin Museum of Science and Industry begins makeover of historic entrance

The museum is breaking ground on a project to reopen its original entrance, while preservationists raise concerns about changes to the building’s iconic design.

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Oct 13 • 11:23 AM EDT • Science • fox32chicago.com
Grand Theft Auto's Iconic Cover Design Only Exists Because Of 9/11 And Was Created At The Last Minute

The franchise's famous cover layout was apparently designed in about 48 hours

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Oct 13 • 11:00 AM EDT • Technology • kotaku.com
Inside the iPhone Duo and 18 Pro Cooling System: Apple Engineers Reveal a Simple Trick

In an exclusive interview with PCMag, Apple’s silicon and thermal teams explain the engineering that lets the A20 Pro chip run hotter and faster without cooking your phone.

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Oct 13 • 10:53 AM EDT • Technology • pcmag.com
“Big Brother” producers weigh in on if icons had unfair advantages in game

Rich Meehan and Allison Grodner address what players and fans alike have been debating.

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Oct 13 • 10:15 AM EDT • Entertainment • yahoo.com
Dan Houser Reveals How 9/11 Changed GTA Forever

25 years later, Dan Houser recalls how GTA’s iconic cover art style only exists because of 9/11.

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Oct 13 • 9:15 AM EDT • Technology • ign.com
Business video automation startup Clueso raises $10M to kill off manual production processes

Business video automation startup Clueso raises $10M to kill off manual production processes - SiliconANGLE

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Oct 13 • 8:00 AM EDT • Business • siliconangle.com
Five Iron Golf: Launches Five Iron Lounge, a new licensing platform

BrewDog named inaugural licensing partner, with first Five Iron Lounge planned for Las Vegas

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Oct 12 • 7:01 PM EDT • Entertainment • firstcallgolf.com
John Stamos says Beach Boys' Mike Love is facing 'serious health challenges'

The "Full House" star has been playing with the iconic band for over 40 years.

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Oct 12 • 5:30 PM EDT • Health • nbc25news.com
John Stamos says Beach Boys' Mike Love is facing 'serious health challenges'

The "Full House" star has been playing with the iconic band for over 40 years.

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Oct 12 • 5:30 PM EDT • Health • komonews.com
John Stamos says Beach Boys' Mike Love is facing 'serious health challenges'

The "Full House" star has been playing with the iconic band for over 40 years.

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Oct 12 • 5:30 PM EDT • Health • nebraska.tv
Cavaliers Icon LeBron James Named Most 'Fascinating' Player in NBA

Cleveland Cavaliers icon LeBron James remains one of the more interesting players in the NBA.

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Oct 12 • 2:29 PM EDT • Sports • sports.yahoo.com
Greatest 9️⃣ ever! Ronaldo's historic Barcelona goal turns 30

Ronaldo Luís Nazário de Lima, now 50, was taking the football world by storm exactly thirty years ago.It was on October 12, back in 1996, that the Phenomenon scored one of the most iconic goals of h...

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Oct 12 • 10:55 AM EDT • Sports • sports.yahoo.com
Iconic pop star, 45, stuns in sheer leather ensemble
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Oct 12 • 10:36 AM EDT • Entertainment • nypost.com
Brandy Set To Bring Her Iconic R&B Catalog To Lagos For Flytime’s House Of R&B

The Grammy-winning singer will take the stage at the Eko Convention Centre on December 20, opening six nights of concerts during the city's annual holiday festivities.

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Oct 12 • 9:55 AM EDT • Entertainment • essence.com
Amazon's $7 billion Decart talks echo a deal that changed its cloud business

Amazon's 2015 acquisition of Israeli chipmaker Annapurna Labs helped lay the foundations for its in-house silicon business. Now, the tech giant is reportedly pursuing Decart, an Israeli AI startup whose technology can help AI models run more efficiently on chips, including Amazon's own Trainium processors.

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Oct 12 • 3:00 AM EDT • Business • calcalistech.com
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Kaley Cuoco Played A '70s Icon In The Behind-The-Scenes Brady Bunch TV Movie

At age 14, before Kaley Cuoco became a star herself, she portrayed one of the stars of The Brady Bunch in a TV movie about the making of the show.

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Oct 11 • 5:12 PM EDT • Entertainment • yahoo.com
Flahy uses knowledge graphs to support AI-powered healthcare

Flahy uses knowledge graphs to connect biological and clinical data, supporting personalized decisions in AI-powered healthcare.

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Oct 11 • 12:05 PM EDT • Health • siliconangle.com
Brave, Brave, Brave, Brave Sir Richard

If I were an atheist, I would feel pretty discouraged about now by the New Atheist icon.

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Oct 11 • 10:30 AM EDT • Science • scienceandculture.com
CEO SUNDAY: Denny’s CEO shares the simple rule guiding his turnaround of the iconic diner chain

As Denny’s pursues its turnaround strategy, CEO Christopher Bode says staying focused on the company’s biggest priorities is critical to avoiding “organizational creep."

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Oct 11 • 7:00 AM EDT • Business • foxbusiness.com
Tech Workers Have Long Resisted Unions. Will AI and Politics Change the Equation?

Silicon Valley’s white-collar workers have been largely detached from organized labor. Artificial intelligence and ICE are giving employees new reasons to unionize.

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Oct 11 • 7:00 AM EDT • Politics • kqed.org
Wealth Science Advisors LLC Sells 2,311 Shares of Broadcom Inc. $AVGO

Wealth Science Advisors LLC cut its position in Broadcom Inc. (NASDAQ:AVGO - Free Report) by 15.5% in the 3rd quarter, according to its most recent disclosure with the SEC. The fund owned 12,560 shares of the semiconductor manufacturer's stock after selling 2,311 shares during the period. Broadcom m

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Oct 11 • 6:17 AM EDT • Science • marketbeat.com
Silicon Valley’s Dream City Has Crashed Into Small-Town Politics

A bitter standoff between tech-backed developers and local county leaders helped doom a $3-billion project at the edge of the Bay Area.

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Oct 10 • 7:00 PM EDT • Politics • wsj.com
Inside Silicon Valley's bet on a new path to landing a job in the AI era

Andreessen Horowitz-backed Horowitz Andreessen Academy is betting that "proof of work" and AI skills can offer some students an alternative to the traditional college path.

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Oct 10 • 12:00 PM EDT • Business • foxbusiness.com
NVIDIA Reportedly Ending the RTX 5090, Reserves GB202 Silicon for Workstation GPUs

NVIDIA has reportedly stopped allocating GB202 silicon to the GeForce RTX 5090, according to leaker MEGAsizeGPU (@Zed__Wang) on X. "No more GB202 for 5090, confirmed," the leaker posted, adding in a follow-up that "all future GB202 supplies are RTX Pro exclusive." GB202 is the largest "Blackwell"...

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Oct 10 • 7:36 AM EDT • Technology • techpowerup.com
According to Science, People Who Use Emojis in Texts Have Higher Emotional Intelligence

You probably do it without thinking. A thumbs-up after confirming dinner plans, a laughing face to soften a sarcastic remark, a heart slipped into a goodnight message. Emojis have become so woven into the way we text that most of us never stop to wonder what those tiny icons actually say about us. But researchers...

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Oct 10 • 7:30 AM EDT • Science • graziamagazine.com
Anime News, Top Stories & In-Depth Anime Insights

Stay on top of anime news and updates straight out of Japan with Crunchyroll News. From breaking stories to evergreen content, get all your anime and manga news updates in one place. You heard it here first!

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Oct 9 • 8:00 PM EDT • Science • crunchyroll.com
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Rockingham Speedway, iconic NASCAR track, is up for auction

Rockingham Speedway, once an iconic NASCAR track, is up for auction and its future remains uncertain.

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Oct 9 • 7:12 PM EDT • Sports • sports.yahoo.com
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College of the Redwoods Hosting 35th Annual Science Night October 16th

“College of the Redwoods will hold its 35th annual Science Night Friday, October 16th, 2026, 5 pm – 8 pm.”

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Oct 9 • 3:00 PM EDT • Science • kymkemp.com
States bet big on rural health startups, with a Silicon Valley twist

A handful of states set aside money from their share of the $50 billion federal Rural Health Transformation Program to quickly invest in new technologies.

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Oct 9 • 2:28 PM EDT • Health • modernhealthcare.com
Scientists Uncover Two Hidden Forms of Disorder in Next-Generation Semiconductors

A study of twisted two-dimensional semiconductors reveals how subtle material disorder can emerge at different spatial scales. Two distinct forms of hidden disorder may influence how ultrathin semiconductors emit light. One extends across relatively large areas of the material, while the other is concentrated around tiny defects. A new theoretical approach offers a way to

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Oct 9 • 2:20 PM EDT • Science • scitechdaily.com
Five Iron Golf Launches Five Iron Lounge, a New Licensing Platform for Hospitality and Entertainment Venues

BrewDog named inaugural licensing partner, with first Five Iron Lounge planned for Las Vegas NEW YORK — Five Iron Golf...

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Oct 9 • 12:57 PM EDT • Entertainment • thegolfwire.com
Superbowl-winning player and coach Ditka dies aged 86

NFL icon Mike Ditka, who coached the Chicago Bears to the Super Bowl XX title in 1986, dies aged 86.

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Oct 9 • 12:32 PM EDT • Sports • sports.yahoo.com
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Remembering 'Da Coach': Mike Ditka, Chicago icon and NFL legend, dies at 85

Mike Ditka loved Chicago and Chicago loved him back.

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Oct 9 • 11:14 AM EDT • Sports • axios.com
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Apple’s new ‘second-party’ HomeKit products will have this exclusive iPhone feature

Apple could showcase its new co-developed smart home accessories as soon as next week. Ahead of that, a new leak...

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Oct 9 • 10:10 AM EDT • Technology • 9to5mac.com
Scientists Just Built a Computer Out of DNA—and It Runs Without Electricity

A new DNA computer performed 700 computations across several experiments—without silicon or continuous energy input.

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Oct 9 • 8:30 AM EDT • Science • popularmechanics.com
Street Fighter 6 Producer Reveals How He Helped Save Capcom’s Iconic Fighting Game Franchise From ‘Dying’

Street Fighter 6 producer Shuhei Matsumoto revealed how dire things were for Capcom’s flagship fighting game franchise during the Street Fighter V era and explained how he and director Takayuki Nakayama worked together to save the series from death.

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Oct 8 • 6:11 PM EDT • Technology • ign.com
Rochester-area businesses expect boost from under-construction Micron plant near Syracuse

As construction of Micron's massive semiconductor plant gets underway near Syracuse, companies in the Rochester area are now recruiting and training to be a part of the semiconductor supply chain.

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Oct 8 • 4:59 PM EDT • Business • 13wham.com
New hot dog restaurant opens in iconic SLO spot. It forgot one thing: a health permit

The restaurant had to pay a penalty after it launched without a valid health permit and inspection last week, the county health department confirmed.

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Oct 8 • 4:34 PM EDT • Health • sanluisobispo.com
Fundamental Brings Nexus to LA Galaxy and L.A. Live Through New Official Partnership with AEG

Fundamental's NEXUS model joins two of Southern California's most iconic sports and entertainment properties, bringing predictive technology to the business of sports and live entertainment LOS ANGELES, Oct. 8, 2026 -- Fundamental, an AI company whose Large Tabular Model (“LTM”), NEXUS is reimagining enterprise decision-making, and AEG, the world’s leading

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Oct 8 • 1:54 PM EDT • Entertainment • lagalaxy.com
William Shatner reflects on 60 years of ‘Star Trek’: ‘A phenomenon that can’t be repeated’

To celebrate 60 years of ‘Star Trek,’ William Shatner discusses the origins of the iconic franchise and his unforgettable run as Captain Kirk.

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Oct 8 • 9:00 AM EDT • Entertainment • ew.com
The Red Barn Theatre preps for upcoming season

Key West’s Red Barn Theatre has pulled out all the stops in the line-up for their 47 th season under the banner of shows that are “Bold, Dazzling, and Iconic.”

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Oct 8 • 12:00 AM EDT • Entertainment • keysnews.com
Editorial: Dave McCormick dreams of strengthening science, but Trump is researchers’ worst nightmare

In a recently published op-ed extolling the lifesaving virtues of federally funded research at institutions such as Children’s Hospital of Philadelphia, Sen. Dave McCormick called for doubling funding for the National Institutes of Health.

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Oct 7 • 11:00 PM EDT • Science • timesleader.com
Who Won August and September: Original Films or Franchises?

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I just heard someone say that if you’re reading a pundit or data analyst, and they don’t tell you that they got anything wrong, they’re not a pundit but an “influencer”. I agree with that. You have to tell your audience when you get things wrong, or they won’t (or shouldn’t) trust you as much. Today, we’ve got another edition of “What I Got Right, What I Got Wrong”. In general, I’m patting myself on the back (and patting very hard) about a few things like IP at the box office, LIV golf, horror films, crowdfunding movies, superheroes, and old people going to the theaters. That said, I also made a couple of data mistakes on the streaming bubble popping and HBO’s datecdotes, so I’m not perfect. But first, I need your feedback... Subscribe Follow-Ups: What Should We Call Mid-Budget Movies Which Aren’t Cinematic Enough for Theaters But Are Too Expensive to Make Money on Streaming? After I asked for feedback on what we should call straight-to-streaming films that are too big to pencil out on streaming but not really big enough to resonate in theaters, I got some great suggestions from you all, including... “Moldilocks” from John Aboud “Little Big Indie” from Travis Frick1 “Midflicks” from Jonathan Funke. “Extra-Medium” from Jona Nwuke. (Read the explanation in the footnote.) Between these and Brandon Katz—who suggested “Bermuda Budget Triangle”, “The Platform Gap” and “The Distribution Deadzone”—we’ve got some excellent suggestions. And they’re better than my suggestion, the “Streaming Budget Dead Zone”, so let’s take a poll! The winning entry becomes the new term. Loading... RIGHT: LIV Golf is Fully Bankrupt…Is Anyone Else Next? A few years ago, I was always a bit perplexed at all the articles I’d read praising LIV Golf and their strategy to disrupt the PGA. LIV Golf, a brand new professional golf league, offered PGA stars ten times what they made on the PGA Tour to join their new league. And folks praised this strategy for its initial “success” in that a lot of big names did indeed leave the PGA. Yeah, of course the players came over. LIV Golf paid them so, so, so much more! But LIV Golf hadn’t discovered a way to increase potential revenue. So think about this in basic business terms… They paid much more in costs… …but had no real way to increase revenue. That’s not a strategy! That’s deficit financing. It won’t work unless you bankrupt the competition (and then turn around and pay those same golfers much, much less). It’s not a sustainable strategy and only lasts as long as the company/person/nation backing it decides they’re cool with losing money. For LIV Golf, that meant Middle East oil wealth, in particular Saudi Arabian money. Clearly, the current Iran War has hurt Middle East finances, so they need to trim their more exorbitant spending. And LIV Golf was part of that trimming. This should be a major warning for others. TGL’s parent company, TMRW Sports, just got a $1 billion valuation, despite TGL’s (the indoor golf league) horrible TV viewership of less than half a million viewers per match. Unrivaled, the women’s basketball league, just secured a $650 valuation, despite its horrible TV viewership and a new rival (Project B) entering the scene next year. To relate this to streaming, Hollywood should ask which streamers may have wealthy patrons funding their losses. (Let’s be clear: Google, Amazon and Apple.) Could those patrons lose their appetite? For Amazon, probably not. But Apple has a new boss, so maybe! WRONG: My Analysis of the Streaming Bubble Was Missing a Week I’m going to be congratulating myself a lot today, but I make mistakes too, like this data goof. When I last compiled the data on the decline in TV shows, I was missing one week at the end of June. If you look at the first image, you can see that one week was mislabelled as “July”. Mainly, this image got updated to show a 27% decline, not 29%: This change doesn’t really impact the overall analysis, but it is two percent better. By the way, through the third quarter, the decline increased and it’s now a 30% decrease since 2022. (I’ll write/visualize this in an upcoming article.) But I want you to trust me and my data. Especially these days, when many people are using LLMs that I know are inserting faulty data into their charts, I want to keep earning my audience’s faith. So that’s the accurate data. RIGHT: IP Remains Very, Very Popular In July, I wrote a giant (and I mean giant) article on Backrooms, Obsession, and the box office, going over what we know, what we don’t know about what works in theaters, looking at YouTubers, IP, the horror genre, comic book movies, and a whole lot more. The month of August really tested a lot of my theses and, being honest, mostly supported my arguments. Let’s start with IP. Looking at 8-Aug (the weekend after Spider-Man: Brand New Day came out) to 18-Sep (the weekend that Resident Evil came out, which I think provides a nice bookend to this time period), there were seven films based on pre-existing IP: Resident Evil (2026) ($126 million) Practical Magic 2 ($65 million) _Insidious: Out of the Furthe_r ($65 million) Coyote Vs. Acme ($59 million) Paw Patrol: The Dino Movie ($53 million) Tony ($15 million) Super Troopers 3 ($7 million) Compare those to the notable original films from the past month—I actually could have included more movies, but here are just thirteen, bringing us to an even twenty films—including.... The End of Oak Street ($54 million) Buddy ($26 million) Mutiny ($15 million) By Any Means ($15 million) The Dog Stars ($14 million) Runner ($14 million) One Night Only ($11 million) Hope ($8 million) Spa Weekend ($7 million) The Uprising ($6 million) Teenage Sex and Death at Camp Miasma ($6 million) Onslaught ($3 million) Eli Roth’s Ice Cream Man ($2.8 million) Here’s that in chart form: Five of the top six films in this time period were all based on IP. I made a big chart of films that grossed over $200 million at the box office before Spider-Man: Brand New Day and The Odyssey hit theaters. Let’s update that chart! By the way, if you want to see how I categorized each film—so another bar chart—here it is: I know that many of my fellow critics/pundits/analysts dislike films based on IP and how Hollywood is making so many of them. And I’m sympathetic to this point of view. As I’ve written many, many times before, you need a balance between existing franchises, new IP, and original films. And Hollywood clearly needs to make more films like Resident Evil (a well-made film from a visionary director) and fewer Practical Magic 2’s (which didn’t get critical or customer buzz). But at some point, critics and pundits need to contend with what audiences are telling them: Movie-goers aren’t showing up to original films. Audiences are speaking with their dollars, telling you they want more IP and franchises. You can try to convince studio heads to make fewer IP-based films and franchises, but the data and numbers aren’t there. Instead, critics need to work harder to convince audiences to show up for original films. Aim your ire/concern at the average person, not studio heads.2 Because they’re just making the films that audiences are telling them to make. WRONG: Original Horror Films Didn’t Break Out I’ll be honest, even though I wrote an article casting some skepticism on the horror genre in July, if you asked me to make a prediction, I would have predicted that, in August, a new, original horror film would have blown up. No, seriously, I just assumed that Obsession and Backrooms presaged a change in audience behavior. But none of the buzzy new original horror films from August—Teenage Sex and Death at Camp Miasma, Onslaught (not an action film in spite of the ads), The End of Oak Street, Eli Roth’s Ice Cream Man, or _Buddy—_broke out. To be clear, exactly one of those films (Buddy) had good “ROI”, but again—I try to be specific in my language—none were “popular” in any broad sense of the word. None of them will be “saving” movies theaters like Backrooms or _Obsession_helped save the summer. The new Insidious film and Resident Evil, both based on IP, were far and away the biggest horror films since July. (We’ll see if this changes in October/Halloween season.) RIGHT: Stay Skeptical about Crowdfunding... I’ve long been skeptical about crowd-investing platforms as one of Hollywood’s saviors, mainly because there’s so much hype/buzz. People need to stay more skeptical about more things, explaining both the potential upside but also the downsides. In particular, the media often hypes crowdfunding at the start and never checks in on the actual results after they’ve come in later. And August gave us our first update! _Ice Cream Man—_directed by Eli Roth—grossed $6 million off of a $5.5 million budget. This is a production of The Horror Section, which was one of the first “crowd investing” studios with 2,400 investors, which means that 2,400 investors probably lost money. They certainly aren’t getting as great of returns as if they had just invested their dollars in the stock market. Hopefully Stiletto (Tagline: “Someone’s Going to Make it Rain Blood!”) does better next month. WRONG: Another Data Goof Here’s another data error. When the first episode of House of the Dragon came out, HBO put out that it had 21.5 million viewers in the first three days, and I read that to mean in the US…but no, it was global. So my US-only datecdotes charts shouldn’t have included it. We never got US-only numbers for the first episode, but for the final episode, HBO put out that it had 11 million US viewers. (And that global dropped to 21 million viewers.) Here’s the updated chart (which I’ve since used in the Streaming Ratings Report): Still, this show is absolutely huge. RIGHT: Superhero Films Remain Very, Very Popular After Supergirl flopped, I read a few takes that “comic book movies are going the way of the Western”. Post-Spider-Man: Brand New Day, that take didn’t age well. To be fair, I have a very nuanced take on the superhero genre right now; it’s down right now, for a lot of reasons. But it’s not “dead”. Maybe _Spider-_Man is just a really popular character? I saw that take, and it’s a fair counter-argument. (But pundits arguing that superhero movies were dead should have mentioned this $1.5 billion counter-argument…) But is it just Spider-Man? The next Avengers film already has $50 million in pre-sales (and I was skeptical that that film would do well) and the Avengers: End Game re-release topped the box office two weekends ago (over three original films). And I wouldn’t bet against Batman or Superman. So maybe it’s just Spider-Man, Batman, Superman and the Avengers. Oh, and Deadpool, of course. And Black Panther. And Wolverine. And probably the X-Men. Plus a well-made Wonder Woman or the Hulk film could break out. But that’s it! It’s just those ten characters/teams. Oh, what’s that? Lanterns is also doing well on HBO? (See previous section…) To be fair, I’m actually pretty sympathetic to the argument that more popular characters—like Spider-Man and Batman—anchor more popular films. In fact, I made that exact argument three years ago when I first wrote about the “Marvel-cession”. In many ways, you can blame The Guardians of the Galaxy for fooling Marvel Studios (and the rest of us) into believing that any character could pop. It turns out, the list of iconic characters is probably smaller than most people think. But it’s probably too early to say that superhero films and comic book movies are dead unless “death” means a slight decline over a longtime. RIGHT: Who Killed Theaters? Old People I get frustrated whenever I see headlines or analysis about how young people are “returning” to theaters. As I’ve detailed(for years), young people have always powered the US box office, despite narratives about “kids these days” and their “phones”. Really, what’s changed post-2020/pandemic is that old people aren’t going to the movies nearly as much. This summer, I saw a movie (from an older director) in a theater near a retirement community, and multiple older people at the theater were talking about how this was their first time seeing a movie in years. I dislike personal anecdotes, so YouGov can fill in the data, best summarized by this headline: “Who killed movie theaters? Not the youths”. According to them, 64% of people aged 18-29 have seen a movie in the last year, but only 30% of 65-and-older. 20% of 18-29 have seen a movie in theaters in the last week and 42% in the last month. Here’s the polling data: Most concerning? Many Americans (17%) think theaters are a worse or much worse experience than watching films at home. Slight WRONG: Hadestown Opens Big A live theater capture of the Broadway musical, Hadestown, made $20 million at the US box office, which begs the question: was I wrong to be skeptical about musicals a few years ago? Yes and no. On the one hand, $20 million is a far cry from being “popular”, so yeah, the genre isn’t that popular overall and Hadestown is one of the more popular musicals from recent years (i.e. the “Taylor Swift Data Fallacy” in action). On the other, I doubt filming this cost all that much, and I don’t think that they spent much on marketing, so this is a good source of ancillary revenue. Smaller Updates WRONG: As I mentioned in a Streaming Ratings Report, I underestimated the budget for Enola Holmes 3. It probably cost more like $50 million, if not more. But... I’m not sure that it really matters? At sub-10 million hours, prices have to come down to make this work. WRONG: Netflix is giving Ink a 27-day in theaters! To quote the kids/YouTubers these days, let’s go! Now I might actually have a chance to see Danny Boyle’s latest in theaters. I’d complained about this in a “Coming Soon” section, but I was heartened to read that Netflix is giving multiple films longer theatrical windows this year. RIGHT: Netflix is sending 4-5 films per year to theaters. Netflix is slowly but surely sending more and more films to theaters, as I cautiously predicted earlier this year. For now, it’s just three big films and a number of awards contenders, but still, this is great news. And they’ll be releasing box office grosses! Just this week, Ted Sarandos confirmed that KPop Demon Hunters 2 will come to theaters (and my guess is it performs in the box office top ten at a minimum). WRONG: Angel has 3 million subscribers! How do I know this? Well, they told Deadline, who reported it. I marked this as “wrong”, since they’ve doubled their subscribers in one year but, you know, they don’t really have a hit film to speak of and they’re still losing money. WRONG: Furious was only renewed for one more season. I accidentally wrote “two more seasons” in my latest “Renewals, Cancellations, Un-Orders and Removals Update”. RIGHT: House of David is ending with its third season. In July, Prime Video renewed House of David for a third season, as I just wrote in my latest “Renewals and Cancellations” report. Well, now it’s ending after that third season. Why? As I’ve been writing, its viewership wasn’t great. I got feedback that this show didn’t cost very much, but it cost enough that its limited viewership didn’t save it. WRONG: Adults was a Hulu original! So I missed Adults when it first came out last year; I saw that it aired on FX and just assumed that it was a linear-first program. Turns out, it aired three episodes on FX, but binge-released the rest of its episodes the next day on Hulu. Huh. So I should have covered it last year! But I just wrote about it. 1 “When I was a kid in the 90s, if you wore a t-shirt to school that wasn’t too big and also wasn’t too small, but somehow didn’t quite fit, we’d say you were wearing an “extra-medium” shirt.” 2 As always, a huge exception is Disney, which barely makes anything original anymore.

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Oct 7 • 6:41 PM EDT • Entertainment • entertainment.substack.com
Teenage Engineering’s CEO says it’ll stop making synths

The end could be nigh for the iconic OP-1 according to a Highsnobiety interview.

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Oct 7 • 5:19 PM EDT • Technology • theverge.com
Wolfspeed secures $1.5 billion conditional loan commitment from US defense department

Chipmaker Wolfspeed said on Wednesday it has received a conditional loan commitment ​for up to $1.5 billion from the ‌US Department of Defense to expand domestic production of silicon carbide materials and power devices, ​sending its shares surging 27% in ​extended trading.

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Oct 7 • 5:09 PM EDT • Business • reuters.com
Ben Affleck explains why he was banned from Instagram twice

The actor also weighed in on his iconic smoking meme.

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Oct 7 • 1:28 PM EDT • Entertainment • yahoo.com
12 Years Later, Canceled Kojima Game 'P.T.' Makes A Comeback

Before Hideo Kojima began developing OD for Xbox, he made an iconic PlayStation horror game meant to kick off a new Silent Hill era

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Oct 7 • 12:57 PM EDT • Technology • polygon.com
Iconic Kentucky football throwback uniforms go viral with rave reviews

The Wildcats will look great for their primetime test against the Tigers.

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Oct 7 • 12:34 PM EDT • Sports • sports.yahoo.com
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Two icons, a glorious farewell and a potentially bitter ending

As Lionel Messi's international career ends in fond farewell, Cristiano Ronaldo's is at risk of petering out. BBC Sport takes a look at what could be the end of the international career's of two football greats.

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Oct 7 • 11:12 AM EDT • Sports • sports.yahoo.com
Silicon Valley startup bets on North Bay to pioneer lab-grown diamond tech

Can Petaluma become the next high-tech manufacturing hub? Mountain View startup Diamond Quanta bets on lab-grown diamonds for cell phone screens and computer chips for a “Telecom Valley” revival.

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Oct 7 • 10:51 AM EDT • Business • mercurynews.com
Greensboro Science Center Winter Wonderlights

The magic of the holiday season is back! Winter Wonderlights, presented by Cone Health, returns to the Greensboro Science Center for Year 7, November 18 through January 3.Experience the wonder of the holidays surrounded by more than one million twinkling lights, handcrafted lanterns and the iconic g...

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Oct 7 • 10:32 AM EDT • Science • audacy.com
Greensboro Science Center Winter Wonderlights

The magic of the holiday season is back! Winter Wonderlights, presented by Cone Health, returns to the Greensboro Science Center for Year 7, November 18 through January 3.Experience the wonder of the holidays surrounded by more than one million twinkling lights, handcrafted lanterns and the iconic g...

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Oct 7 • 10:32 AM EDT • Science • audacy.com
Spotify Camp Nou to host Pedro’s farewell following retirement announcement

FC Barcelona icon Pedro Rodriguez has announced his retirement from professional football at the age of 39, bringing an end to a 20-year career. The former Barcelona forward, who enjoyed the most succ...

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Oct 7 • 10:20 AM EDT • Sports • sports.yahoo.com
Silicon Valley startup prospects for ‘Diamond Valley’ business cluster in new high-tech Petaluma facility

Can Petaluma become the next high-tech manufacturing hub? Silicon Valley startup Diamond Quanta bets on lab-grown diamonds for cell phone screens and computer chips for a “Telecom Valley” revival.

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Oct 7 • 9:00 AM EDT • Business • pressdemocrat.com
’80s icon Rick Springfield to preview new music at Riverside

At 77, Rick Springfield reflects on massive '80s fame, his battle with depression detailed in his memoir, and why he's still writing new music instead of just playing the classics.

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Oct 7 • 7:00 AM EDT • Entertainment • thegazette.com
Silicon Couloir's 15th Pitch Day showcases next generation of Wyoming entrepreneurs

At Silicon Couloir’s 15th annual Pitch Day, five Wyoming entrepreneurs took to the stage at the Center for the Arts in front of hundreds of people and made the case

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Oct 7 • 6:30 AM EDT • Business • jhnewsandguide.com
New X-ray Technique Helps Scientists Watch Quantum Materials Respond to Laser Pulses

Argonne researchers developed an X-ray imaging technique to track silicon carbide’s response to ultrafast laser pulses.

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Oct 7 • 6:28 AM EDT • Science • thequantuminsider.com
Where to watch Capitals vs. Penguins: Channel, live stream, time, schedule for Alex Ovechkin vs. Sidney Crosby

Hockey icons go head to head once again as Pittsburgh visits Washington. Here's when and where to watch.

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Oct 7 • 5:00 AM EDT • Sports • sports.yahoo.com
Hollywood icon Eva Marie Saint dies at 102

Eva Marie Saint, the Oscar-winning actress known for her roles in ‘On the Waterfront’ and ‘North by Northwest,’ has died at 102.

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Oct 6 • 5:32 PM EDT • Entertainment • ew.com
Ben Affleck recreates iconic “Good Will Hunting” scene, swaps out Matt Damon for Kerry Washington

Affleck’s new thriller, “Animals,” premieres on Netflix on Oct. 9.

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Oct 6 • 5:22 PM EDT • Entertainment • yahoo.com
The enduring popularity of Elvis Presley's Graceland is a monument to his legacy

Graceland, Elvis Presley's iconic home, continues to captivate fans decades after his death | WBBM Newsradio 780 AM & 105.9 FM

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Oct 6 • 4:54 PM EDT • Entertainment • audacy.com
Micron event at Syracuse science museum will introduce families to chip careers

The MOST in Syracuse will host a free family event Thursday, Oct. 8 offering hands-on semiconductor activities and career information tied to Micron's planned Clay chip factory.

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Oct 6 • 3:40 PM EDT • Science • syracuse.com
macOS 27.2 Further Hints at MacBook With Touch-Enabled OLED Display

The latest macOS 27.2 beta released this week further hints at the long-rumored MacBook with a touchscreen, which is expected to be unveiled by next month. Specifically, when you click and hold on an app icon in the Dock on the third developer beta of macOS 27.2, the icon gets a little bit larger. A similar animation occurs when you long press on an iOS or iPadOS app, so the fact that the animation now extends to macOS could be another subtle clue that a touch-enabled MacBook is coming.

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Oct 6 • 2:22 PM EDT • Technology • macrumors.com
iOS 27.2 gives Apple Books new design updates as iPhone Duo nears

Apple Books is my favorite app for reading, and it’s getting several welcome design updates in iOS 27.2 with the iPhone Duo drawing near.

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Oct 6 • 1:52 PM EDT • Technology • 9to5mac.com
Miley Cyrus’ new album “Bass Persuades” shockingly suffers one of the biggest drops from No. 1 in chart history

The “Hannah Montana” icon’s latest LP took a massive dip in its second week.

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Oct 6 • 1:14 PM EDT • Entertainment • yahoo.com
‘Crystal Lake’ star Linda Cardellini on tackling horror icon in her post-Emmy era (exclusive)

Linda Cardellini is Mother (Voorhees). The ‘Crystal Lake’ star talks about her biggest horror role to date, paying homage to Betsy Palmer’s ‘Friday the 13th’ character, and what’s next after her Emmy win.

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Oct 6 • 12:00 PM EDT • Entertainment • ew.com
Gears of War: E-Day - Surviving the First Night of Emergence

Today marks the worldwide launch of Gears of War: E-Day, now available on XBOX Series X|S, XBOX on PC, Game Pass and Steam. One of XBOX’s most iconic sagas returns to where it all began, taking players back to the opening hours of Emergence Day and the catastrophic event that changed the world of Sera […]

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Oct 6 • 11:00 AM EDT • Technology • news.xbox.com
LASAA Varsity Football @ Navarro

The Liberal Arts & Science Academy - Austin varsity football team has an away conference game @ Navarro (Austin, TX) on Thursday, October 8 @ 7:30p.

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Oct 6 • 9:02 AM EDT • Science • maxpreps.com
Telefónica is embedding climate action across its business to accelerate its path to net-zero emissions by 2040

Telefónica is embedding climate action across its business to accelerate its path to net-zero emissions by 2040

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Oct 6 • 8:07 AM EDT • Business • telefonica.com
Scientists develop new X-ray technique to watch quantum materials respond to laser pulses

Argonne scientists have developed a new X-ray imaging technique that reveals how silicon carbide responds to ultrafast laser pulses. The work provides new insight into creating quantum defects exactly where scientists want them — a longstanding goal for scalable quantum technologies.

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Oct 6 • 8:00 AM EDT • Science • anl.gov
Trump wants to rewrite the midterm lexicon

Changing the words may not change the politics.

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Oct 6 • 6:20 AM EDT • Politics • axios.com
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G-Shock's Most Expensive Watch Ever Gets a Way More Affordable Everyday Edition

While sharing the same inspiration and iconic square case, this new edition costs over 99 percent less, making it far more accessible.

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Oct 5 • 1:19 PM EDT • Technology • gearpatrol.com
Kathleen Turner Has An Iconic Response As Michael Douglas Admits To Past Affair

“What a fuss...”

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Oct 5 • 4:30 AM EDT • Entertainment • huffingtonpost.co.uk
Silicon Valley hottest funding source: the Bank of Best Friends

As big money deals in venture capital dry up, tech founders are asking mom, dad, and friends to open their wallets.

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Oct 5 • 4:07 AM EDT • Business • businessinsider.com
Penguins Linked To $92.8 Million Star Forward

The discussion that fans of the Pittsburgh Penguins know is coming at some point is at least a full season away, but they won’t be able to ignore it much longer.The iconic duo of Sidney Crosby and Evgeni Malkin aren’t getting any younger, and both players are going to call it a career sooner rather […] The post Penguins Linked To $92.8 Million Star Forward appeared first on HEAVY.

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Oct 5 • 1:16 AM EDT • Sports • sports.yahoo.com
Iconic singer’s death at 63 rocks music world: ‘Was such a powerhouse bluesy vocalist’

Her family announced her death on social media.

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Oct 4 • 8:00 AM EDT • Entertainment • nj.com
Iconic singer’s death at 63 rocks music world: ‘Was such a powerhouse bluesy vocalist’

Her family announced her death on social media.

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Oct 4 • 8:00 AM EDT • Entertainment • silive.com
Can One Drink a Day Raise Your Cancer Risk? | Hartford HealthCare

Learn more about News Detail at hartfordhealthcare.org

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Oct 4 • 8:00 AM EDT • Health • hartfordhealthcare.org
Scott Bessent compares AI CEOs seeking regulation to Hannibal Lecter

Treasury Secretary Scott Bessent said Silicon Valley doesn't need the government to intervene.

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Oct 3 • 4:35 PM EDT • Business • businessinsider.com
🙂 Positive (50%)
Kramers bookstore marks 50 years of books, bites and DC history

Kramers — a bookstore, restaurant and D.C. icon — is celebrating its 50th anniversary this year, largely due to their commitment to authenticity.

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Oct 3 • 3:28 PM EDT • Business • wtop.com
Does civility in politics still exist? A perspective from our CEO

Does civility in politics still exist? MND CEO Travis Bembenek sees a welcome contrast in Mexico as U.S. midterm campaigns turn nastier.

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Oct 3 • 9:00 AM EDT • Politics • mexiconewsdaily.com
It’s “Mean Girls” Day! See 13 Rarely Seen Photos from the Making of “Mean Girls”, from Lindsay and Lizzy to the Iconic Mall Scene

Go behind-the-scenes and back to 2004 with these photos from the set of the forever-favorite film

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Oct 3 • 7:00 AM EDT • Entertainment • yahoo.com
Malaysia is building a new research corridor across Asia to meet China’s rise

From next-gen semiconductors to advanced catalysts, scientists are navigating geopolitical boundaries to focus on mutual discovery.

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Oct 2 • 10:00 PM EDT • Science • scmp.com
Paul Reubens' Big Auction to feature more than 400 items

Pee-wee Herman's iconic suit and bow tie, quirky furniture, annotated scripts and signed memorabilia will be among the 400-plus items sold at Paul Reubens' Big Auction.

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Oct 2 • 7:39 PM EDT • Entertainment • latimes.com
Disney cuts 300 workers, offers executives early retirement

Another round of job cuts comes as CEO Josh D'Amaro aims to consolidate the company's sprawling operations around a "One Disney" theme.

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Oct 2 • 5:25 PM EDT • Entertainment • latimes.com
TOTVS grounds enterprise AI foundation in business data- SiliconANGLE

TOTVS grounds its enterprise AI foundation in Brazilian business data while working with Dell on an emerging IaaS offering for customers.

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Oct 2 • 3:44 PM EDT • Business • siliconangle.com
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Studying Science in an Anti-Scientific Time

This Chronicle Review Deep Cut was first published in 2025. By Julianne Werlin Thanks for reading The Chronicle Review! Subscribe for free to receive new posts and support my work. Subscribe The last two decades have not been kind to science studies. Already bruised and battered by the “science wars” of the 1990s, by the 2000s sociologists of science — who had long argued that science had to be understood in its human context — were encountering the funhouse-mirror version of their own views in right-wing critiques of climate scientists. It was enough to give some prominent scholars pause. “Was I wrong to participate in the invention of this field known as science studies?” asked Bruno Latour, the most famous sociologist of science in the world, in 2003. “Should we apologize for having been wrong all along? Or should we rather bring the sword of criticism to criticism itself and do a bit of soul-searching here: What were we really after when we were so intent on showing the social construction of scientific facts?” In response, Latour proposed a change of method and attitude. Science studies, now chastened and contrite, would no longer seek to strip facts of their authority, but to enrich and enhance them. What this meant in practice was never fully clear. But his diagnosis of problems resonated, even if his solutions did not. Latour’s exercise in public hand-wringing signaled a shift in mood. By 2016, with the first election of Donald Trump, the idea that skepticism of science was a right-wing position, not a left-wing one, had become a commonplace, discussed eagerly in The New York Times. For liberals, vaccine denial during the Covid era and Trump’s second-term attacks on the funding of scientific research, covered extensively in these pages, added a new urgency to the defense of science on both practical and principled grounds. There was little appetite for a sociology or philosophy of science that emphasized the messiness and missteps of the scientific process rather than its integrity and triumphs. The distinguished historian of science Peter Dear’s new book, The World as We Know It: From Natural Philosophy to Modern Science (Princeton University Press, 2025), which seeks to tell the story of 18th- and 19th-century science for a general public, may seem comfortably remote from these bitter contests. In its 16 short chapters, Dear draws swift, sure sketches of major discoveries from Newton to Einstein, ably guiding the reader through debates on stellar nebulae, animal taxonomy, atomic chemistry, evolution, and other flashpoints in the history of science. But though a work of history, Dear’s book must still negotiate our polarized present. In a blurb on its back cover, the historian of biology Lynn K. Nyhart alludes to the “present moment, when scientific knowledge is being swamped by misinformation and its institutions are under siege.” Dear himself, in his conclusion, refers to the “yard signs” and “bumper stickers” that proclaim “Science Is Real.” One antidote to both anti-science propaganda and to reductive slogans in science’s defense is a robust history and philosophy of science: exactly what Dear’s scholarship has long offered. But his new book illustrates how difficult such work has become. Dear, an emeritus professor of history at Cornell University, is best known as a creative and philosophically minded historian of the Scientific Revolution. His edited volume The Literary Structure of Scientific Argument (1991) analyzed the rhetoric of Galileo’s thought experiments to brilliant effect. Discipline and Experience: The Mathematical Way in the Scientific Revolution (1995) was a major contribution to the analysis of scientific experiments in early modern Europe and beyond, while Revolutionizing the Sciences: European Knowledge in Transition, 1500-1700 (2001), now in its third edition, remains one of the best overviews of the profound epistemological upheavals of 16th- and 17th-century science. But Dear has also ventured into later periods. Nearly two decades ago, in The Intelligibility of Nature: How Science Makes Sense of the World (2006), he turned to the 18th and 19th centuries to sketch a history and theory of scientific knowledge. Aimed at a generalist audience, Dear’s simple prose belied serious philosophical ambitions. Science, Dear argued, has two aspects: “natural philosophy,” the quest to understand the true nature of the universe, and “instrumentality,” the applied skills and technologies that allow us to manipulate the world for human advantage. Both strands are ancient, but the innovation of the phenomenon we call “science” was to yoke them together. As Francis Bacon wrote, “Human knowledge and human power meet in one; for where the cause is not known, the effect cannot be produced,” an insight typically abridged to “knowledge is power.” Or, in Bertrand Russell’s characteristically blunt phrase, science has two functions, “1. to enable us to know things, and 2., to enable us to do things.” So far, so conventional. But Dear took issue with this familiar story in one respect. Bacon’s formula implied that theory and practice could be fused in a single method. In fact, Dear argued, the quest to understand nature and the desire to manipulate it were coupled only loosely. They could come together, but they could also pull apart. Focusing on natural philosophy, the “knowing” half of the scientific circle, he used a series of case studies from cosmology, taxonomy, chemistry, electromagnetism, and quantum theory to show how theories changed over time, in dialogue with practice, but never reducible to it. Take the case of matter, the basic substrate of the physical world. In the 18th and 19th centuries, scientists not only disagreed about what it was, but also about how well it could be known. In 1789, the chemist Antoine Lavoisier dismissed speculation about the atomic composition of chemicals as “discussions entirely of a metaphysical nature,” as he sought to orient chemistry away from philosophical abstraction and toward laboratory results. But in the 19th century, atoms returned with a vengeance in the atomic chemistry of John Dalton, who wanted to explain the underlying structure of nature. It was not just that Dalton and Lavoisier had a different set of experimental results, or even a different theory, Dear showed. What counted as an explanation had changed. In arguing that scientific theories depended on their intelligibility to human beings with complex arrays of beliefs and commitments, Dear was in sympathy with science studies. Key figures such as the sociologist Steven Shapin emphasized the importance of psychological mechanisms like trust in the formation and acceptance of scientific ideas. But in focusing on the scientific pursuit of knowledge, not its politics or economics, Dear resisted the more cynical perspective of some of his colleagues. The Intelligibility of Nature strikes a very different note than Shapin’s collection of a few years later, Never Pure: Historical Studies of Science as If It Was Produced by People With Bodies, Situated in Time, Space, Culture, and Society, and Struggling for Credibility and Authority (2010), to name just one example. Walking a very fine line, Dear depicted science as driven at once by complex social dynamics and by the intellectual power of real discoveries. It was a testament not only to his own acumen but also to the vitality of the field that he was able to do so. Nearly two decades later, The World as We Know It returns to the questions broached in The Intelligibility of Nature. Like Dear’s earlier study, it begins with the Newtonian cosmos and ends with debates between Einstein and Bohr on quantum physics. Beyond its terminal figures, many of the same characters appear in both studies, including the naturalists John Ray and the Comte de Buffon; the chemists Étienne François Geoffroy, Antoine Lavoisier, and John Dalton; as well as Charles Darwin and Michael Faraday, among others. Its subject is nearly identical: As in The Intelligibility of Nature, The World as We Know It considers natural philosophy as opposed to instrumentality, here defined as the “desire to create a picture of what the world is really like — the world as God knows it — rather than simply having instrumental or operational control over it.” The two books also overlap in insights — and sometimes even in language. The reader who has learned in The Intelligibility of Nature that Buffon’s method of classifying animals “reflected his belief in the importance of the senses and empiricism in learning about nature (a doctrine associated with Newton and the philosopher John Locke)” will experience a sense of déjà vu on reading, in The World as We Know It, that the classification “reflects Buffon’s commitment to the epistemological stance of Newton and his philosophical underlaborer John Locke, who stressed the role of the senses in creating natural knowledge.” Later in the passage, we read that, “because of its stress on understanding the ways of life of animals in their environments, Buffon’s approach could almost be labeled (anachronistically) as ‘ecological.’” And again, “an anachronistic way of putting it would be to say that Buffon recommends an ecological mode of understanding.” Likewise, in The Intelligibility of Nature we read of Dalton that he was initially drawn to meteorology, and that: He did a bit of experimental work on these things, especially having to do with the water-holding capacity of gases, but his real interest lay in understanding what, at an underlying natural-philosophical level, was really going on physically.” Whereas, in The World as We Know It: He did experimental work on these things, especially concerning the water-holding capacity of gases — although not at a very refined level quantitatively — but he was continually trying to develop a theoretical conception of what was happening physically. The final full chapter of each book closes on the same resigned note. Intelligibility: These days, most serious work on the natural philosophical underpinnings and implications of quantum mechanics is performed not by physicists but by philosophers of science. Among scientific practitioners themselves, Bohr’s attempt to use instrumentality as sufficient grounds for a respectable science has met with a high degree of success. And again, in The World as We Know It: Bohr’s and Einstein’s concerns are now questions that are mostly discussed by philosophers of science rather than by physicists themselves. The marginalization of these sorts of questions amounts to the demise of natural philosophy, at least in physics, in the 20th century. Quantum mechanics “works,” and that’s good enough for most scientists who encounter it. Examples could be multiplied. When handling the same subject matter, some echoes are inevitable. Scholars should not feel that because they have written “Isaac Newton died in 1727” in one book, in the next they must describe him as perishing, expiring, or meeting his maker. But the repetitions of language and arguments (not to mention six reproduced images) threaded throughout The World as We Know It are more extensive than that. They should have been caught by Princeton University Press or its reviewers, and revised. Because the two books have so much in common, it is easy to see where they diverge. The World as We Know It is a less theoretical work than its predecessor. The sociology of knowledge that organized The Intelligibility of Nature has been reduced in scale and folded into readings and examples. The taut interplay between history and theory, which gave the earlier study so much interest, is there, but it is subtle. In the earlier book, the case studies demonstrated theoretical claims about the character and development of science. In the later work, each narrative of discovery is an end in itself. Insights emerge from the history, but they do not control the organization of the study. With the theory muted, it can be hard to understand the logic uniting Dear’s sprawling history of more than two centuries of scientific knowledge. The 16 brisk chapters cover an enormous amount of material. But the closer the volume edges to comprehensiveness, the more obvious the missing elements become. A chapter on “Institutions and Pedagogy,” describing the birth of the research university, illustrates the problem. Inserted roughly halfway through the book, the unnumbered chapter is designed as an “entr’acte,” in acknowledgement that it does not fit the study’s organization around scientific discoveries. Yet as Dear is well aware, no general history of the development of modern science can bracket its 19th-century institutionalization and professionalization. It was the 19th-century university, after all, that gave us the “scientist,” a term coined by the Cambridge philosopher William Whewell. Dear’s history of scientific discoveries implies a wider social and institutional history, but it remains largely subterranean, only occasionally extruded under the pressure of the narrative. It must be said that the balance is not all on the side of the earlier study. There are some advantages to the more historical, less theoretical organization of The World as We Know It. Dear’s accounts of paradigm shifts are remarkably lucid, no small accomplishment given that they span fields and centuries. He makes excellent use of the wealth of new scholarship on Darwin and his influences, to which he has himself contributed. It is satisfying to see puzzle pieces from Buffon’s natural history, Georges Cuvier’s animal taxonomy, Thomas Robert Malthus’s demography, and Charles Lyell’s geology recombined seamlessly in the Darwinian jigsaw. Likewise, Dear’s discussion of stellar nebulae, divided between chapters two and 15, shows vividly how Newton, Kant, Herschel, and Hubble reimagined insights and observations as they sought to discover whether the diffuse light that filtered through early telescopes was a glowing, gaseous substance or discrete but distant stars. Yet despite such pleasures, the book remains a more modest work than The Intelligibility of Nature. Dear has clearly not changed his views about the history of science. But in the two decades that have elapsed, the discipline and the world around it have changed, making it harder to write a sociologically and philosophically ambitious history of science for the general reader. That is a shame, because in the age of Silicon Valley and biotechnology, both the reciprocity and the tensions Dear identified between the epistemological and instrumental ambitions of science are more evident than ever. In recent years, some of the most exciting new books on the history of science in early modernity have focused precisely on this pressure point. Important studies such as Pamela H. Smith’s From Lived Experience to the Written Word (2022), James Poskett’s Horizons: The Global Origins of Modern Science (2022), and Vera Keller’s The Interlopers: Early Stuart Projects and the Undisciplining of Knowledge (2023) all shed new light on how early modern science negotiated the relationship between its instrumental and epistemological ambitions, or in Russell’s phrase, knowing and doing. There is every opportunity for a philosophically informed approach to draw new insights from this wealth of material. Dear, unfortunately, has not done so in The World as We Know It. But for future scholars of the history of science, his body of work over nearly four decades may provide just the model. Julianne Werlin is an associate professor of English at Duke University. 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