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Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
Nearby business bracing for impact after PepsiCo plant closure announced
Pepsi Co. is shutting down its South Knoxville bottling plant, laying off more than 100 workers.
Penn State expected to miss Bowl Games by multiple outlets
Penn State was nearly a consensus College Football Playoff pick earlier this year, and now they are expected to miss out on Bowl Games.
SpaceX quarterly revenue jumps, beats estimates as AI business surges
Oct 20 (Reuters) - Elon Musk's SpaceX on Tuesday said its third-quarter revenue more than doubled, beating estimates as AI and Starlink grew, while capital spending nearly tripled as it invested in compute infrastructure, sending its shares up about 3%...
Nearly $1 million worth of rare Pokémon and sports cards stolen from FedEx truck in California
Nearly $1 million in rare trading cards were stolen from a FedEx truck parked near a Santa Ana, California, business, according to police.
Apple's Touchscreen OLED MacBook Pro: Everything We Know
Apple is working on a high-end MacBook Pro, and it's nearly ready to launch. It will have several firsts in a Mac, including an OLED display and a touchscreen. Design Apple hasn't redesigned the MacBook Pro since the launch of the M1 Pro and M1 Max models in 2021, so it's due for a new look. The new MacBook Pro is expected to feature some minor design changes.
White House pitches $8 billion to farmers as midterms near
The aid comes as Republicans struggle electorally in previously reliable agricultural states.
Nearly $1 million worth of rare Pokémon and sports cards stolen from FedEx truck in Santa Ana
Nearly $1 million in rare trading cards were stolen from a FedEx truck parked near a Santa Ana business, according to police.
Spurred by Pulitzer Prize-winner's visit, business leaders grapple with state's housing crisis
The capital of Georgia — a city of more than 500,000 people nearly 1,200 miles away, where African-Americans outnumber their white counterparts — bears a striking similarity to New Hampshire’s capital. In Atlanta, like in Concord and countless municipalities across the country, housing costs have far eclipsed what working people can afford. Brian Goldstone, journalist […]
Haley Friedman Joins Linden Entertainment (EXCLUSIVE)
Haley Friedman has joined Linden Entertainment as Senior Digital Talent Manager after nearly four years at digital talent management firm Made By All.
Can U.S. Rep. Don Davis beat a gerrymander?
A year ago, Republican state lawmakers redrew North Carolina’s 1st Congressional District to make it more conservative. But as Election Day draws near, incumbent Congressman Don Davis appears to have an increasingly strong shot at keeping his seat.
As Summer Crowds Fade, Keystone Businesses Navigate the Annual Shift to Winter
After a summer defined by packed streets, Fourth of July festivities, and celebrations marking America’s 250th anniversary at nearby Mount Rushmore, the tourist hub of Keystone is settling into its quiet off-season
France could face even worse destruction with second weekend of planned riots, State Dept warns
An internal State Department document warns antifascist protests near Marine Le Pen's National Rally congress in Orléans could spark new unrest.
'Unsolved Mysteries' ventures into a new realm: video podcasts
Over the course of nearly four decades, the celebrated show 'Unsolved Mysteries' has evolved amid the changes in the TV business.
Medical Center Chief Communications Officer John Howser to retire
Howser, the Medical Center’s communications leader since 2012, will retire in March 2027 after nearly 40 years at Vanderbilt.
'Office Space' star Richard Riehle dies at 78
Actor Richard Riehle arrives at the premiere of New Line Cinema's 'A Very Harold & Kumar 3D Christmas' at Grauman's Chinese Theatre on November 2, 2011 in Hollywood, California. (Jason Merritt/Getty Images)Richard Riehle, known for his role in the 1999 film Office Space, has died. He was 78.A statement shared by Artists & Representatives and Wright Entertainment, Inc. announced Riehle's passing on Monday, writing, "Our industry has lost an exceptional talent, and our community has lost a truly wonderful man.""We are deeply saddened to confirm the passing of our beloved client, Richard Riehle, this past weekend," the statement said. "A remarkable actor whose career in theater, film, and television spanned nearly five decades and more than 400 projects, Richard leaves behind an extraordinary legacy."The statement continued, "Beyond his immense talent, he will be remembered for his genuine goodness, boundless kindness, and unwavering generosity, particularly toward emerging actors and filmmakers, whom he encouraged and supported at every opportunity."Born on May 12, 1948, Riehle starred in many television series and films over the years.Notable projects include Casino, The Man from Earth and Deuce Bigalow: Male Gigolo.He got his start as an actor at the University of Notre Dame, where he was involved in the University Theatre and starred in several stage productions. He went on to earn a Master of Fine Arts in acting and directing from the University of Minnesota.While he's played characters that have an "average Joe" presence, he always made the most of his brief screen time.Some roles that he is remembered for include The Quartermaster in Glory, the train guard in The Fugitive, Reverend Scroggins in Fried Green Tomatoes and Bill Cozbi in Bridesmaids.On television, he starred as Principal Ed Rooney in the 1990 series Ferris Bueller and as grandfather Walt Finnerty in the early 2000s sitcom, Grounded For Life.In 2023, he also played Warden Reynolds in Barry.Riehle is survived by his wife, Jane Latham, and their four children.Copyright © 2026, ABC Audio. All rights reserved.
Astronomers uncover new secrets of the Universe’s first five minutes
Scientists have achieved a major breakthrough in understanding the Universe’s earliest moments, measuring the amount of helium formed in the first five minutes after the Big Bang with unprecedented precision. Using one of the world’s most powerful telescopes, an international team studied 15 remarkably pristine galaxies that act as cosmic time capsules, preserving clues from nearly 13.8 billion years ago.
Australian Visitor Grateful to Holy Cross Health for Saving Her Life During Fort Lauderdale Visit - Florida Hospital News and Healthcare Report
Nearly 10 months after receiving emergency treatment at Holy Cross Health for a ruptured brain aneurysm, Australian resident Sarah Frost is reflecting on her recovery and the care that helped […]
Nearly 2-In-3 Small-Business Owners Sacrifice Their Pay As Costs Soar
The survey, conducted by Small Business for America’s Future, found that 72% of respondents believe running a business has become more difficult over the past year,
United CEO Scott Kirby calls for wealth tax and a near-100% inheritance tax
United Airlines CEO Scott Kirby says wealth inequality threatens society and calls for a national wealth tax and steep inheritance taxes.
'The Simpsons' resurrects Apu after nearly a decade of silence
The Halloween-themed episodes of “The Simpsons” have always been a treat of spooky stand-alone storylines. On Sunday, the show surprised viewers with the resurrection of Apu. The beloved Indian Kwik-E-Mart
Honeywell forecasts nearly 10,000 new business jets by 2035
Honeywell forecasts 9,950 new business jets by 2035, with global business aviation fleets growing 29% and flight hours increasing 34%.
Walmart rolls out new bundle combining Walmart+, Sam’s Club Plus
Walmart shoppers can now get Walmart+ and Sam’s Club Plus together for $120 a year, nearly $100 less than buying both memberships separately.
James Maddison marks first Tottenham start in nearly 18 months with stunning goal in first Premier League win of season
Tottenham playmaker struck opener in 3-1 win over Coventry which moved side off foot of Premier League; the 29-year-old was making his first start following torrid long lay-off after suffering an ACL injury
Michel Sanchez Provides Injury Update On Ajax Defender Daley Blind
Michel Sanchez has revealed that Daley Blind is nearing a return to action.
Does your vote matter in Ohio? Political experts weigh in ahead of the midterms
Election Day is near, and while many are already early voting, some eligible voters may feel disengaged from politics or concerned about the state of our democracy. We'll talk to experts about your election questions and why your vote matters.
In Business: Shingobee Sauna Club Near Walker Set To Open in November
https://youtu.be/sHx3gMF8BW4
Proposed New Visa for Home Health Aides and Nursing Assistants: What Healthcare Staffing Companies Need to Know
A new policy proposal published by the Brookings Institution recommends creating a temporary work visa that would let US employers sponsor foreign home health aides, personal care aides, and nursing assistants to help ease a growing shortage of caregivers. The September 29 proposal, authored by Brookings scholar Tara Watson through the Hamilton Project, would create an “H-1D” visa category built specifically for the direct-care workforce, launching as a pilot program of 30,000 visas per year. It would require employers to pay wages near the top of the local market, guarantee workers a minimum number of weekly hours, and contemplate a potential pathway to permanent residence after six years, although implementing that pathway would require additional changes to immigration law. The H-1D is only a proposal at this point. No H-1D legislation has been enacted, and employers cannot currently sponsor workers under this proposed classification. But if the idea gains traction, healthcare staffing companies could find themselves with both a significant recruiting opportunity and a new set of compliance obligations. This Insight walks through the proposal’s general immigration and employment requirements, then turns to the specific opportunities and challenges it could create for staffing firms.
Nearly 1.6M pounds of hot dogs, bacon and other meats recalled nationwide
Kayem Foods recalled nearly 1.6 million pounds of meat items such as hot dogs, bacon, brisket and ham after a warehouse cooler experienced temperature deviations.
Nearly $1M in sports, Pokémon cards stolen from FedEx truck in California
The cards were swiped from a trading card authentication company. One collector said he was “absolutely financially destroyed.”
REMSA Health recruits Australian paramedics to address Reno-area shortage
REMSA health partners with International Medic Solutions as nearly 60% of U.S. EMS agencies report staffing shortages
Richard Riehle, dependable TV and film character actor who was in 'Glory and 'Office Space,' dies
Beloved character actor Richard Riehle has died at 78. Wright Entertainment Inc. announced Monday that Riehle died on Oct. 15. Riehle's career spanned nearly five decades, with memorable roles in...
Rabid skunk found near Great Plains Regional Medical Center, health officials warn
The Oklahoma State Department of Health and Bcekham County Health DepartmentOR IMMEDIATE RELEASEOct. 19, 2026Contact: Erica Rankin-Rileycommunications@health.o
Brentwood business owner admits failing to pay employee taxes to IRS, prosecutors say
A Brentwood business owner pleaded guilty to failing to pay federal taxes tied to his employees' wages, a case prosecutors say involved nearly a decade of unpai
Integrated Openings Solutions opens Little Flock location
Integrated Openings Solutions, a Lenexa, Kan.-based commercial openings systems integrator, recently opened a new location in Little Flock, near Rogers. The opening at 1721 W. Acorn Drive, just off U.S....
Integrated Openings Solutions opens Little Flock location
Integrated Openings Solutions, a Lenexa, Kan.-based commercial openings systems integrator, recently opened a new location in Little Flock, near Rogers. The opening at 1721 W. Acorn Drive, just off U.S....
Accel Entertainment: Chicago Is Delayed, But The Investment Thesis Is Intact
Accel Entertainment stays a Buy with $13–$14 near-term and $16 upside post-Chicago rollout. Click here to read my analysis on ACEL stock.
Fairburn Road bridge project raises concerns for nearby South Fulton businesses
Kansas girls flag football championship halted following fatal crash
Depositphotos Kansas championship games suspended after fatal incident at soccer complex Kansas’ inaugural girls high school flag football championship was interrupted on October 17 after a fatal incident at Stryker Sports Complex in Wichita left 2 people dead and 10 others injured. The incident occurred on a nearby youth soccer field, prompting the Kansas State…
J.J. McCarthy Forces a Giants Quarterback Call on Harbaugh
Harbaugh benched Jameis Winston, and the former Michigan quarterback nearly stole the game back in 11 minutes. #GoBlue
Richard Riehle, prolific character actor known for roles in 'Office Space' and 'Casino,' dies at 78
Riehle's signature mustache and warm persona made him a regular staple in TV and film throughout his nearly 50-year career.
11th-century 'pizza peel' discovered in Russia doubled as a medieval game board
Archaeologists in Russia unearthed a flat wooden "pizza paddle" that had a board game carved into it.
Roman child’s grave contains coin to pay afterlife entry fee
The 1,750-year-old remains were unearthed under a construction site in Bulgaria.
800 Guests, 40 Countries: Chongqing Forum to Unveil Top 10 Science and Tech Foresights
The 2026 World Science and Technology Development Forum will be held in Chongqing from October 21 to 23, bringing together about 800 guests from nearly 40 countries and regions, including leading experts, international science and technology organization heads, and high-tech executives, to discuss “Co-evolution: Shaping a New Ecosystem for Future Industries.”
Whiskey rebellion over 1868 law on home distilleries heads to the Supreme Court
When John Ream got into brewing beer at home nearly two decades ago, starting out was as easy as opening the kit his wife bought for him as a gift.
Jameis Winston or J.J. McCarthy the starter?
New York Giants QB Jameis Winston was benched Sunday in Week 6, and QB J.J. McCarthy nearly led the team to a comeback win
Colts announce firing of general manager Chris Ballard after loss to Titans, DeForest Buckner criticism
Chris Ballard is out after nearly a decade as the Colts' general manager.
Too many political texts and calls as election nears? Here’s how to opt out
Political campaigns are exempt from the federal Do Not Call list.
IPCC scientists vow to press on with climate reports despite political deadlock
After governments again failed to agree a timeline, nearly 120 IPCC authors pledged to complete their assessment on time and with full scientific rigour
IPCC scientists vow to press on with climate reports despite political deadlock
After governments again failed to agree a timeline, nearly 120 IPCC authors pledged to complete their assessment on time and with full scientific rigour
Utah Democrats have been out of power for 50 years. As the state changes, here’s how they think they can win.
Utah seems poised to send its first Democrat to Congress in six years. Democrats and others say the state is nearing a potential turning point — and that outcry over data centers could be a sign of how to build progressive power in this longtime GOP stronghold.
‘Everything you would want from a politician’: who is Helen Haines, the MP allegedly attacked in Victoria?
Condemnation across political spectrum after incident in Wangaratta, as Nationals MP from nearby electorate says Haines ‘not a divisive figure’
Colorado businesses near this national park are working together to ride out seasonal ups and downs
In Mancos, near Mesa Verde National Park, sharing services and collaborating to lure people downtown gives businesses a boost in lean times
Law firm inks deal for big Fulton Market office
Simpson Thacher & Bartlett has leased nearly 94,000 square feet for its first Chicago office, continuing the neighborhood’s evolution into a corporate hub with white-collar professional services firms.
Addressing cascading mountain hazards requires scientific cooperation across borders
Editor's note: The devastating glacier collapse and ensuing debris flow near the China-Nepal border in August underscored the need for stronger cross-border cooperation in addressing mountain hazards. Against this backdrop, the Global Partnership for
This family business survived 100 years to build on East TN's housing boom
Christmas Lumber nearly went under. Four generations and 100 years later, the Harriman family business is helping meet East Tennessee's housing demand.
[Graphic News] Korean children rank high in skills, low in health and well-being
South Korean children ranked 27th overall among those in high-income countries, placing among the highest in academic skills but near the bottom in physical and
‘The little thieves and the bigger thieves’
During the 1950s, on one wall of each classroom at Holy Rosary Elementary School in Idaho Falls a huge pre-World War II map was posted. All the British Commonwealth holdings appeared in pink and seemed to cover nearly half the globe. Their Mercator projection made Canada appear immense, as well as Alaska. Tucked into Central […]
China's economy accelerated in the July-September quarter on robust exports
China says its economy grew 4.5% for the July-September quarter from a year ago. That moves the country closer to meeting its annual growth target as the year nears its
Rural health awards would bring $4.7 million to area organizations
Lakeshore Food Club, West Shore Community College, United Way of the West Shore and District Health Department No. 10 are listed for nearly $4.7 million in rural health funding aimed
China's economy accelerates on robust exports as domestic weakness persists
China says its economy grew 4.5% for the July-September quarter from a year ago, moving closer to meeting its official annual growth target as the year nears its end. The
Rincon tribe to close brewery, ending nearly a decade in craft beer
The Rincon Band of Luiseño Indians will close its tribally owned brewery at October’s end, citing changes and challenges in the craft beer industry.
Democrats lead across polls as Trump’s approval rating dips
An RNC official says the president’s rallies this month are aimed at getting Republican voters to the polls, even as his approval sits near record lows.
AI Breach of Australian Healthcare Website Sparks Regulation Debate
Nearly three months after a June attack involving OpenAI on the Australian Medicare website, the Australian government received a five-paragraph email from the company informing officials of the breach. Although the Australian government has promised to take further action, such as establishing task
Hooksett sewer project aims to spur Route 3A business growth
Hooksett approved a $1 million underwater sewer extension near I-93 Exit 10, aiming to support future Route 3A business growth without using residents’ property...
Carrot Top speaks out for the first time following suicide attempt
Comedian Carrot Top is breaking his silence, nearly a month after he was hospitalized following a suicide attempt.
Canines on the Creek will return to downtown Frederick
The Francis Scott Key Lions Club will host its seventh annual Canines on the Creek from noon to 5 p.m. Oct. 24 at Carroll Creek Linear Park in downtown Frederick,
Fifth annual CAFLS Graduate Research Symposium showcases student research with real-world impact
This year’s celebration of graduate student research brought nearly 200 attendees to Clemson’s Sandhill Research and Education Center, where presenters shared work spanning agriculture, natural resources, food and health. The fifth annual CAFLS Graduate Research Symposium was held October 13th, 2026 at the Sandhill Research and Education Center in Columbia.
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
Cindy Crawford breaks silence on son Presley Gerber’s death: ‘We are beyond heartbroken’
Cindy Crawford has penned a heartfelt tribute to her son, Presley Gerber, nearly one month after his death at 27: ‘So proud of how he showed up in the world.’
The Elizabeth Holmes documentary is crushing it at the box office. See how much it's made so far.
Nathan Fielders nearly three-hour documentary about disgraced entrepreneur Elizabeth Holmes is running up numbers at the box office
Apple's HomeViews Reportedly Collected Dust in Warehouses 'For the Better Part of a Year'
The product pipeline was choked nearly to death by Siri delays.
Fair Value Cut Raises Fresh Questions For Flutter Entertainment Stock (FLUT)
Flutter Entertainment has recently seen analyst fair value estimates marked lower following repeated guidance resets and ongoing regulatory pressures across key betting markets. The split between confidence in FanDuel’s customer momentum and concern over heavier promotions and regulation highlights growing uncertainty around Flutter Entertainment’s near term profitability profile. We will now look at how this more cautious tone on regulation and costs could reshape Flutter Entertainment’s...
Oracle Health data breach exposes nearly 20 million patients
The Oracle Health breach exposed medical records, Social Security numbers and diagnoses of nearly 20 million patients across multiple states.
Scientists Finally Figured Out Why Big Dogs Age Faster Than Small Dogs
A new study of nearly 900 dogs found that changes involving so-called 'jumping genes' may help explain why larger breeds have shorter lives.
Nearly 3-in-4 Americans say country is on the wrong track, poll says
A new poll found that 71% of adults think the country is on the \
Research suggests women living in states with abortion bans bear higher health insurance costs
Ten states with near-total abortion bans were compared with five states that did not implement bans, including Pennsylvania.
Woman allegedly hit business owner with a closed fist when he tried to stop robbery
WOAI NBC News Channel 4 San Antonio provides local news, weather forecasts, traffic updates, investigations, and items of interest in the community, sports and entertainment programming for San Antonio and nearby towns and communities in South Central Texas, including Windcrest, Uvalde, Universal City, Somerset, Seguin, Schertz, San Marcos, Sabinal, Poth, Poteet, Pleasanton, Pearsall, New Braunfels, Live Oak, Kerrville, Hondo, Helotes, Goliad, Fredericksburg, Floresville, Eagle Pass, Devine, Del Rio, Cuero, Crystal City, Converse, Cibolo, Castroville, Carrizo Springs, Boerne, Bandera.
Thirty Seconds in Texas Costs $12,000 as Politics Dominates TV
Buying a 30-second television ad in Harlingen, Texas, typically cost political candidates less than $500 two years ago. These days the spots are going for the price of a serviceable used car in the small city near the Mexican border.
Regional Science Consortium Researching Harmful Algal Blooms
If you've noticed large buoys or boats out on the bayfront and wondered what they were, you're not alone. The Regional Science Consortium is collaborating with Princeton Hydro on a research project funded by the U.S. Army Corps of Engineers to study ways to control harmful algal blooms. Dr. Jeanette Schnars, the Executive Director of the Regional Science Consortium, explained the goal of the research."We are researching different ways to control blue-green algae, which creates harmful algal blooms and releases toxins," Dr. Schnars said.The project aims to identify potential techniques for controlling harmful algal blooms in Presque Isle Bay.Schnars explained that people may notice circular floats in the water near Perry's Landing and Liberty Park. Those floats are part of the testing process."You might see a circular float, almost like a hula hoop, that is out in the bay, near Perry's Landing and Liberty Park area, and those limn corrals go all the way to the bottom. And what we will do are some treatments within the limn corral in the bottom," Schnars said.After samples are collected, they are brought back to the laboratory at the Tom Ridge Environmental Center for analysis."A lot of those samples are coming back here. We are going to test them for the harmful algal bloom toxins before, during, and after, and see how effective the testing was," Schnars said.Sarah Magyan, an aquatic biologist with the Regional Science Consortium, explained that the team also collects samples from locations throughout the region."We pull samples every week from 30 different sites, and then we bring those back here, we preserve them and run them through the ELISA test," Magyan said.Schnars said researchers hope the results will help them develop effective ways to reduce harmful algal blooms in the future."If we can do some treatments over space and time in upcoming seasons, we may be able to reduce the number of harmful algal blooms we have in this area," Schnars said.The research is also important for public and animal safety. Magyan explained that toxins produced by certain algae can affect the skin, nervous system or liver.While toxin levels may be low for people, she emphasized the importance of protecting pets that swim in local waterways."Toxins can either be skin toxins, nerve toxins, or liver toxins. While we have low levels for people, it is important that we are keeping our pets safe because we recreate with our animals in the water, and we see hundreds and hundreds of dogs on Presque Isle and the rest of the shoreline," Magyan said.Testing began in September, and Schnars said researchers expect to conduct at least another six to eight weeks of testing to better understand the effectiveness of the treatments.
Scientists link a strange sugar in red meat to a 63% higher diabetes risk
A study of nearly 90,000 adults found that people consuming the most of a little-known sugar found in red meat had a 63% higher risk of developing type 2 diabetes. Scientists suspect the sugar may trigger chronic inflammation, potentially revealing a hidden connection between red meat and diabetes that goes beyond weight gain.
Brow: I've been a mom for nearly 10 years. I've never lied to my kid.
I've never lied to my daughter, even about Santa Claus. I believe being honest with kids builds trust, even when the truth is uncomfortable.
A $2 trillion deficit looms over the midterms
(CNN) — The federal budget deficit rose to nearly $2 trillion for the past fiscal year, which ended September 30, the Treasury Department reported Friday.
Why Buffett's Berkshire is betting nearly $1 billion on Bending Spoons
Warren Buffett's storied company has historically avoided tech stocks, but Bending Spoons is a long-term acquirer that prizes ownership and learning.
Sony’s PlayStation 6 Price Is Set To Surpass $1000, As RAM and SSD Costs Have Risen Over $680
PlayStation 6 RAM and SSD costs near $700, pointing to a PS6 price over $1000 and likely 32GB RAM / 2TB specs
Scientists Found Dozens of Hammerhead Sharks Hanging Out Near Swimmers. Here’s Why.
Drone surveys spotted groups of up to 100 young hammerheads near Australian swimming beaches, where shark control measures pose a threat.
Scientists Discover a 99-Million-Year-Old Insect With a Bizarre Feature Never Seen in Living Species
Like a bendy straw, an ancient insect’s folded mouthparts may have flexed without collapsing, revealing a feeding adaptation unknown in living planthoppers. About 99 million years ago, a tiny insect became trapped in tree resin with mouthparts nearly twice the length of its body. The resin hardened into amber, preserving an unusual feeding organ that
Michigan senior men bare nearly all for charity calendar benefiting aging center
MONROE, Mich. (WXYZ) -- A group of Monroe-area men are proving that age is no barrier to having fun for a good cause.
Bluebird Days brings live music, local food and entertainment to Greenbelt
KBOI-TV CBS 2 covers news, sports, traffic, and weather in the Treasure Valley and Boise, Idaho and nearby communities, including Meridian, Nampa, Garden City, Caldwell, Kuna, Middleton, Eagle, Mountain Home, Star, Melba, Payette, Weiser, Horseshoe Bend, Idaho City, Marsing, Homedale, Parma, New Plymouth, Murphy, Fruitland, Emmett, Wilder, Notus, McCall, Cascade, Donnelly, Council, and Vale, Oregon, and Nyssa, Oregon, Ontario, Oregon.
Carrot Top breaks silence weeks after reported suicide attempt
Carrot Top has broken his silence nearly a month after reports that he attempted suicide.
Fire damages Gyro Makers and nearby nail salon in Edmonds’ Westgate Village
A fire damaged a restaurant and an adjacent business Saturday morning in Edmonds’ Westgate neighborhood, South County Fire said.Firefighters responded at about
Brook Park OKs less on-site parking at Browns stadium, shifting demand to nearby businesses
Businesses like Ampex Metal Products are weighing whether they want to be part of the game-day experience in Brook Park, where there's a projected need for 10,000 off-site parking spaces.
New entertainment venue opens near Downtown.
New entertainment venue opens near Downtown.
Supporting quantitative skills in biomedical science with smart worksheets: intentions, impact and barriers to engagement
Every year, hundreds of thousands of students arrive at university with one shared weakness: the maths hiding inside their science. In biomedical science, where pipetting volumes, dilution factors, calibration curves and statistical spread underpin nearly every practical
Salt crystals could hold clues to life beneath Enceladus's ice
The ocean beneath Saturn's moon Enceladus lies under kilometers of ice, but some of its contents do reach the surface. Jets near the south pole spray out water vapor and icy particles, offering a way ...
Nearly $2M more comes in for David Jolly against Byron Donalds fundraising juggernaut
Can a Democrat flip the Governor's Mansion without significant help from the national party?
Voices: Jessie Trice Community Health System opening new facility
Jesse Trice Community Health System is opening up a new health facility near Liberty Square. Jawan speaks with CEO Ryan Hawkins and employee Patrice Gervin on what the new center will add to the community
TikTok Bans Musk Film Account, Citing Politics
Move comes just as Alex Gibney doc film expands to nearly 500 screens. Distributor Bleecker Street says it is appealing.
Orphaned walrus calf rescued from nearby polar bears in Alaska
The calf was transported over 800 miles to safety—without becoming a snack.
“I Know What You Did Last Summer ”cast, then and now: See the stars of the original slasher nearly 30 years later
The Southport gang has done a lot since their encounter with the mysterious hook-wielding fisherman.