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What Genres and Streamers Won 2025? And Who Lost? Plus Six Strategy Thoughts
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Okay, time for the tenth and final article in my ten-part series recapping 2025. As I wrote two articles ago, my barometer for whether these articles are worth writing/publishing is whether they yield strategic insights, and once again, every subsection in this article has a strategic takeaway (or two). Honestly, these are the most important takeaways, since I step back and look holistically at the streaming wars in 2025. After I declare which streamers won and lost the year and which genres won and lost the year, I have six bonus thoughts. If you’d like to review the whole series... You can find the film flops here and here. You can find the TV shows flops here and here. You can find the top films here. You can find the top TV shows here, here and here. Then I declared my winners and losers in various categories here. You can find my 2024 recaps here. You can find the 2023 recaps here and here. And my 2022, 2021 and 2020 are all stored here. Yeah, it’s halfway through the year, and I’m just finishing this series up now. This year, I tried to space things out to not clog up my writing calendar, plus I had to wait for Fallout to (finally) drop off the charts. Well, that ended up pushing this series wayyyyy too far back on the calendar. Oh well. Next year, the goal will be to finish this series in March, but frankly, I just need more staff to make that happen. So please subscribe. Or, if you’re an advertiser (movie studio, FYC firm, or other), please reach out. Subscribe Streamer of the Year: Netflix Honorable Mention: Paramount (and CBS) So, just last week, I wrote about how Netflix has lost seven of its top twelve scripted shows in the last year. And I shared two very dour looks at Netflix’s potential slowdown this year and last. Guess what? They’re still the number one streamer in America. In 2025, they dominated new streaming shows (even if most of those new hit shows aren’t coming back for future seasons), they had the two biggest films, and they had the top returning TV show by a mile. The world is complicated, nuanced and messy. There may be warning signs of a future Netflix slowdown, but in 2025, Netflix was still the number one streamer. Note what I didn’t say? That Netflix has “won” the streaming wars, because obviously the streaming wars are still ongoing and, more importantly, YouTube is still growing—so now YouTube has “won” the streaming wars?—while Netflix’s share of TV consumption has stalled out. Avoid simplistic talking points, especially if they’re constantly repeated and could fit on a bumper sticker. I had trouble picking the second-place streamer this year, because all of the candidates for second place—Prime Video, HBO Max, and Paramount+—had some hits, but no one stood out. Then I saw this update from Nielsen on the top shows on TV in the 2025-206 season. Sure enough, Netflix had five of the top ten shows! And they had ten of the top 31 shows and fifteen of the top fifty. But CBS/Paramount+ actually had more shows in the top thirty and the top fifty. Paramount+/CBS had twelve of the top thirty shows and nineteen of the top fifty. Let me emphasize that: CBS/Paramount+ had more top shows in the 2025-2026 season than Netflix. And this look was just for TV shows, not live sports, an arena Netflix barely plays in. Meanwhile, Paramount-Skydance’s market cap is a fraction of Netflix’s. That’s weird, right? Streaming Loser of the Year, TV… We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...what streamer lost the year in TV... …whether Netflix could win the title for “film” streamer too… …who won the Disney vs Warner Bros. battle for theaters… ...what TV genres won and lost the year... ...what film genres won and lost the year... ...what film genre people think is thriving on streaming but isn’t… …why F-BOSSS TV shows don’t hold the same sway in the 2020s… …what it means to “flop” as a film on streaming… …UK shows underperforming on streaming… And a lot more... ...please subscribe! We can only keep doing this great work with your support. If you’d like to read more about why you should subscribe, please read this article about the Streaming Ratings Report, why it matters, why you need it, and why we cover streaming ratings best.
Paramount Skydance seeks business counterpart to CBS News editor Bari Weiss, Axios reports
Paramount Skydance is scouting candidates to oversee the business side of operations, who would work alongside CBS News' editor-in-chief Bari Weiss, Axios reported on Tuesday, citing two sources familiar with the matter.
Hollywood workers rally against Paramount-Skydance deal
As he spoke at a gathering on Saturday to protest Paramount Skydance's proposed acquisition of Warner Bros. Discovery , stand-up comedian Adam Conover framed the ongoing media consolidation as an existential threat to an industry that made the United States a cultural power.
Paramount Sports Entertainment hires three execs for leadership team
Stefanie Markman, Alix Teppel and KC Warnke are joining Paramount Sports Entertainment -- home to Skydance Sports -- in senior leadership positions.
NAU Athletics Celebrates 65 Student-Athlete Graduates as Part of Spring 2026 Class
FLAGSTAFF, Ariz. (May 8, 2026) – As part of Northern Arizona University's spring commencement ceremonies to be held in the Walkup Skydome on Friday and Saturday, 65 current and former NAU student-athletes will earn their degrees.
Paramount earnings, revenue beat expectations as streaming business offers a boost
Paramount Skydance said it added streaming subscribers during the first quarter even as it instituted its first price hike since 2024.
Warner Bros. Discovery shareholders approve Paramount Skydance deal
Warner Bros. Discovery announces stockholders approved its merger with Paramount, aiming to create a next-generation media and entertainment company.
What a combined Paramount-Warner would mean
HBO Max, “Harry Potter,” “Top Gun,” CBS and CNN may all be placed the control of the upstart Paramount Skydance soon. That’s because shareholders of Warner Bros. Discovery approved an
Warner Bros. Discovery shareholders approve Paramount takeover
Warner Bros. Discovery shareholders have cleared the way for CNN, HBO and Warner’s other media brands to join Paramount Skydance later this year.
WBD shareholders approve Paramount deal, reject David Zaslav's pay
Warner Bros. Discovery shareholders voted to approve the Paramount Skydance deal but against the pay package for CEO David Zaslav.
Paramount-Skydance seeks to remain icon in American entertainment
Paramount churned classics like 'Titanic' and 'Forrest Gump.' Now its seeking ways to continue to shape the American entertainment industry.
Paramount-Skydance seeks to remain icon in American entertainment
Paramount churned classics like 'Titanic' and 'Forrest Gump.' Now its seeking ways to continue to shape the American entertainment industry.
Paramount prepares an RTO mandate for fully remote employees
Remote workers at Paramount Skydance may soon need to decide whether to hire a moving company or update their résumés.
Horvath Moves To Protect Entertainment Jobs and Evaluate Economic Impact of Warner Bros. Acquisition - Supervisor Lindsey P. Horvath
Supervisor Lindsey P. Horvath introduced a motion calling for a comprehensive economic impact study of the proposed Paramount Skydance acquisition of Warner Bros.
K&C Sports & Entertainment Law Weekly Roundup
Paramount Skydance Corp. raised its offer to buy Warner Bros. Discovery Inc., leading to Netflix Inc. dropping out of the dramatic competition for the legendary Hollywood studio. Netflix Backs...
Paramount tells employees their year-end bonuses, changes calculation
Paramount Skydance told employees how big their year-end bonuses will be for 2025, days after winning the bidding war for Warner Bros. Discovery.
Paramount makes two big hires to jump-start its ads business
Paramount Skydance has poached a top ad exec from Amazon, Danielle Carney, to lead its US ads business.
David Ellison's Paramount shuffles key tech team as he battles Netflix
Paramount Skydance is shuffling the structure of a streaming key team as it prepares to absorb Warner Bros. Discovery.
From box office bomb to media powerhouse: Skydance’s 20-year rise to overtake Paramount, Warner Bros
It's a come-from-behind story fit for Hollywood itself. Skydance's unlikely triumph in the battle for Warner Bros. Discovery, sealed with Netflix's step back, is a win two decades in the
Why Netflix Actually Won Even Though It Lost Warner Deal
The king of streaming preserves its business model, while Paramount Skydance will have to deal with a massive postmerger debt load.
David Ellison Used Political Ties, Deep Pockets to Buy Warner Bros.
After the board of Warner Bros. Discovery Inc. concluded a meeting Thursday afternoon, Chief Executive Officer David Zaslav called David Ellison and Ted Sarandos to let them know the results. The board had deemed Ellison and Paramount Skydance Corp.’s latest bid superior to that of Netflix Inc. and Sarandos.
Entertainment expert discusses Paramount Skydance bid for Warner Bros. Discovery
WBD considers partnering with David Ellison, Paramount over Netflix
David Ellison's Paramount Skydance has a new offer for WBD that may force Netflix to pay more money, or drop its pursuit altogether.
Paramount Raises Stakes in Warner Bros. Fight - Los Angeles Business Journal
The fight for Warner Bros. Discovery Inc. gained more traction Tuesday as Paramount Skydance Corp. announced a “ticking fee” of $650 million for each
Man City keep tabs on Alexander-Arnold
Manchester City are keeping tabs on Trent Alexander-Arnold, Liverpool get positive response after approaching Xabi Alonso, Chelsea recall Aaron Anselmino from Borussia Dortmund loan, plus more.
Golden Nuggets: 2026 is already looking brighter than 2025
Your daily San Francisco 49ers news for January 1st, 2026
Dealmakers 2025: Taylor Swift and Paramount to a Rapper’s Presidential Pardon, the Power Players Behind the Year’s Seismic Showbiz Shakeups
Dealmakers 2025: Taylor Swift and Paramount Skydance to a Rapper's Presidential Pardon, the Power Players Behind the Year’s Seismic Showbiz Shakeups
Warner Bros. Discovery wants its shareholders to reject Paramount’s latest offer
Netflix’s co-CEOs don’t see it for Paramount Skydance, either.
What Netflix's co-CEOs are saying after WBD rejected Paramount's hostile bid
Warner Bros. Discovery just turned down a hostile bid from Paramount Skydance. Netflix's co-CEOs sent a letter about the decision and the deal.
Why WBD says shareholders should reject Paramount's bid and go with Netflix
Warner Bros. Discovery's board rejected Paramount Skydance and CEO David Ellison again. Read WBD's full letter to shareholders.
Netflix CEOs Defend Warner Bros. Deal in Memo to Employees: ‘We See This as a Win for the Entertainment Industry, Not the End of It’
Ted Sarandos and Greg Peters, the co-CEOs of Netflix, issued a memo to staffers that conveyed their belief that the company's deal to buy Warner Bros. and HBO Max will withstand a counterattack by David Ellison's Paramount Skydance and will clear regulatory hurdles.
’60 Minutes’: Scott Pelley Gives Blunt Verdict on New CBS Owners
The longtime news anchor admits they were 'concerns' following Paramount-Skydance merger.
A hostile streaming showdown for the future of Hollywood
Netflix's acquisition of Warner Bros. hit a major roadblock in the form of Paramount Skydance. Here's how the offers from both companies compare.
Leaked Paramount memo reveals what CEO David Ellison told staffers about its hostile WBD bid
Netflix made a winning bid for Warner Bros., but Paramount Skydance has not given up. Read Paramount CEO David Ellison's memo to Paramount employees.
Paramount goes hostile in its bid for Warner Bros Discovery
It is the same bid that Warner Brothers rejected in favour of the offer from Netflix last week.
Netflix to acquire Warner Bros. studio and streaming business for $72 billion
The acquisition, announced Friday, would bring two of the industry’s biggest players in film and TV under one roof and alter the entertainment industry landscape.
Netflix reportedly closes in on Warner Bros deal
The streaming giant has emerged as the top bidder ahead of rivals Comcast and Paramount Skydance, reports say.