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Arkansas signs 'lucrative' deal with Tyson Foods for jersey patches in all sports
Arkansas AD Hunter Yurachek touted it as “the most lucrative true corporate sponsorship deal in college athletics.”
Zach Daniel Named General Manager of Houston Athletics’ Sports Properties Group - University of Houston Athletics
With over 17 years of business partnership and sales experience, Zach Daniel was named General Manager of Houston Sports Properties, the sponsorship arm of H...
MAD: Betway Selects M+C Saatchi Sport & Entertainment As Agency Partner
The agency's remit is a global sponsorship campaign.
Seattle Reign FC Announces Multi-Year Sponsorship with CVS Health
Purpose-driven sponsorship unites two organizations in advancing health and wellbeing through sport; CVS Health to serve as the club’s right sleeve partner and exclusive retail and community pharmacy partner of Seattle Reign FC Seattle Reign FC today announced a new multi-year sponsorship with
Way Announces First Major Sports Sponsorship with Chicago Fire FC
New partnership delivers easy, pre‑booked parking for Chicago Fire FC fans at every home match CHICAGO (Feb. 19, 2026) – Way.com today announced its first major sports sponsorship, becoming the Official Parking Partner of Chicago Fire FC. Through the partnership, Way will provide parking solutions for all Fire home matches
Bucknell Athletics Expands Partnerships with adidas and BSN SPORTS
LEWISBURG, Pa. -- Bucknell Athletics and adidas have announced another multi-year extension to their product and sponsorship agreement. The Portland, Oregon ...
LSU Unveils Jersey Patches, New Revenue Stream for Athletic Departments
Programs can soon begin cashing in on the recently approved uniform sponsorship patches, with LSU being the first to unveiled its partnership.
Watch Brands Increasingly Turn to Sports for Spark
In a cooling market, makers have been putting more emphasis on sponsorships and famous athletic ambassadors, especially in the United States.
Broadcasters prepare for 850 hours of winter sports action
The majority of the International Olympic Committee’s revenues come from broadcast rights and sponsorship deals
IndyCar tabs Monumental Sports & Entertainment as marketing, hospitality agency for Freedom 250 GP
Monumental Sports & Entertainment has been signed to “serve as the official marketing, sponsorships and corporate hospitality sales agency” for the Freedom 250 Grand Prix of Washington D.C., according to the IndyCar Series. MSE owns the Washington Wizards NBA team, the Washington Mystics WNBA team, the Washington Capitals NHL team,...
David Beckham explains why his Bank of America sports deal isn't your traditional sponsorship
From East London to global success, David Beckham teams up with Bank of America to give children opportunities that he says he was "lucky" to have had.
Business builds community through decade-long support of Kennesaw State athletics
For Jay Cunningham, owner of Superior Plumbing in Kennesaw, providing sponsorship of school athletics programs is a fundamental part of building the community. The way he sees it, the gifts he and Superior Plumbing have given to Kennesaw State University for more than a decade are a key part of his business.
Sphere Entertainment (SPHR) Valuation After Live Event Momentum And New Technology Leadership
Event snapshot and why Sphere Entertainment is on investors’ radar Sphere Entertainment (SPHR) is in focus after strong live event momentum around its Wizard of Oz production, fresh sponsorship deals, and the appointment of Felicia Yue as Executive Vice President and Chief Technology Officer for the Sphere division. See our latest analysis for Sphere Entertainment. Sphere Entertainment’s share price has been volatile, with a 10.22% 1 month share price return and a 64.29% 3 month share price...
Why $100 million in endorsements says Shohei Ohtani is the global face of sport
In 2025, the athlete making the most money from sponsorships and endorsements is a baseball player: the Dodgers’ Shohei Ohtani, of course.
How Seaport’s Upgrade Amid Mixed Fundamentals At Sphere Entertainment (SPHR) Has Changed Its Investment Story
In recent days, Sphere Entertainment received an upgrade from Seaport Global from Neutral to Buy, following a series of earlier positive analyst views tied to venue performance, sponsorship activity, and attendance trends. At the same time, Sphere’s fundamentals remain mixed, with weak long-term sales growth and constrained free cash flow raising questions about how effectively it can reinvest behind its high-profile partnerships and expanding venue platform. We’ll now explore how Seaport...
Oberlander, Thomas leading DRVN Sports & Entertainment
Former ASM CCO Jason Oberlander will be chairman and is teaming with former ASM SVP Carl Thomas, who is CEO of DRVN Sports & Entertainment, a startup with sponsorship sales and consulting capabilities including third-party sales, sponsorship consulting and packaging.
Community Service, Small Business, and Youth Entrepreneurship Strengthen Tampa’s Local Economy
Community events in Tampa highlighted support for healthcare workers, small businesses, youth entrepreneurship through public engagement & private sponsorship. TAMPA, FL, UNITED STATES, January 5, 2026 /EINPresswire.com/ — Across the United States, progress is shaped not only by public policy, but by the everyday efforts of healthcare workers, small-business owners, educators, families, and young people. […]
AI tool uses data to redefine sports sponsorships
Texas A&M researcher’s effort leverages artificial intelligence to help teams make smarter business decisions.
Delta Air Lines Named Official Airline Partner of Sphere
Delta Air Lines Will Entitle Sphere’s First Branded Hospitality Space – The Delta SKY360° Club At Sphere Sphere Entertainment Co. (NYSE: SPHR ) today announced Delta Air Lines as the Official Airline of Sphere. As part of a multi-faceted partnership, the Delta SKY360° Club also becomes the first branded hospitality space in the immersive entertainment venue. “Delta and Sphere share a commitment to innovation, technology and connecting people through world-class experiences,” said Marcus Ellington, Executive Vice President, Ad Sales and Sponsorships, Sphere. “We are proud to welcome Delta as our partner on two firsts for Sphere – our first official airline and first branded hospitality space – and we look forward to building on this collaboration, offering guests an elevated experience, and showcasing the best of each of our brands.” “At Delta, our mission is to make every journey matter, and that extends beyond the flight,” said Alicia Tillman, Chief Marketing Officer at Delta Air
Luxury brands bet on mass-market sports despite shift to exclusivity
Sponsorships and collaborations soar even as industry slowdown spurs renewed focus on wealthiest customers
Pac-12 agrees to deal with Playfly Sports
The Pac-12 is set to make Playfly Sports its exclusive partner for sponsorship development, a deal that is expected to kick in immediately.
The new Pac-12 Conference partners with Playfly Sports for Sponsorship Development
The Pac-12 Conference and Playfly Sports today jointly announced a partnership that will see the sports industry’s leading revenue-maximization company serve as the new Pac-12’s partner for sponsorship development. The partnership begins immediately, ahead of the new league’s launch for the 2026-27 season. As part of the partnership, Playfly will assist the Pac-12 in building a centralized revenue engine powered by data, valuation expertise and scalable brand integrations. This model will focus on developing innovative partnerships that align with evolving fan behavior and brand objectives.
Maker’s Mark nets first sports league sponsorship with Unrivaled
The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.