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Barcelona vs Getafe – Predicted lineup and team news
Barcelona will aim to extend their perfect start to the La Liga season to eight wins when they welcome Getafe to Camp Nou on Saturday.The Catalan side head into the game in outstanding form and sit at...
DJ Moore remains sidelined
Buffalo Bills WR DJ Moore unable to practice with shoulder injury
OpenAI's math dump rattles researchers who saw programs wiped out
OpenAI's release of hundreds of AI-generated math papers raised questions over its training data and what it would do to the academic norms in math.
Trump again says he should have won Nobel Peace Prize
President Donald Trump said the Nobel Peace Prize is “forever discredited” after the 2026 honor was awarded to human rights pioneer Navi Pillay, speaking to supporters at a rally in Syracuse, New York.
Gov. Hochul opts NY into Trump’s federal school voucher program
NEW YORK — Gov. Kathy Hochul on Friday said New York will participate in President Donald Trump’s school voucher program, setting up a clash with the teachers unions and elected
Trump takes suit against Hillary Clinton over 2016 election to Supreme Court
Oct 9 (Reuters) - President Donald Trump asked the US Supreme Court on Friday to revive his dismissed lawsuit against his 2016 Democratic rival Hillary Clinton accusing her of conspiring along with fo...
Inside Trump and Mamdani’s 2-hour phone call after the New York City ICE shooting
The friendly relationship between President Donald Trump and New York City Mayor Zohran Mamdani hit one of its toughest tests yet Thursday after a series of calls over a shooting involving immigration agents in the Bronx.
Trump deal for Russian diesel sparks anger in Ukraine, doubts among analysts
President Donald Trump said on Friday he secured an agreement from Russian President Vladimir Putin to supply markets with Russian diesel fuel as he works to bring down energy costs ahead of the midterm elections.
Restaurant report cards? Mon County health officials consider letter grades
Health officials in Monongalia County are studying a proposal to post letter grades on local restaurants following regular inspections.
Local healthcare officials, Rep. Jimmy Panetta sound alarm about Medicare, healthcare access
Medicare open enrollment begins next week and on Thursday afternoon, outside of Santa Cruz Community Health’s Live Oak Health Center, Rep. Jimmy Panetta and Santa Cruz healthcare officials discussed the future of Medicare and healthcare a…
Wladimir Klitschko granted temporary guardianship of Hayden Panettiere estate
Wladimir Klitschko appeared in virtual court on Thursday alongside 11-year-old daughter Kaya, who he shares alongside Panettiere. Kaya is the sole heir of the “Heroes” star’s estate, following the death of the actor Aug. 16.
Silver Bay residents voice concerns during Defend Northland Healthcare Tour
Concerned residents of Silver Bay had the opportunity to address their worries about rural health care challenges ahead of Medicaid cuts, clinic closures and its impact.
Trump rally brings road closures, business prep to Clarksville
President Trump is scheduled to fly into Fort Campbell on Saturday, Oct. 10, for a midterm rally. His motorcade will travel across town to the F&M Bank Arena near the Austin Peay campus.
Seahawks Injury Issues: Coach Earns Credit For Finding Answers
With key starters sidelined, first-time coordinator Brian Fleury earns praise for stabilizing Seattle’s offense through creative adjustments and steady leadership amidst a wave of early-season roster volatility.
El-Sayed talks corporate money, healthcare, artificial intelligence at Lansing town hall
Corporate influence in politics and its ripple effects on issues ranging from data centers to healthcare, was the focus of a town hall Friday in downtown Lansing hosted by Democratic U.S. Senate candidate Abdul El-Sayed, who was joined by End Citizens United President Tiffany Muller.
El-Sayed talks corporate money, healthcare, artificial intelligence at Lansing town hall
Corporate influence in politics and its ripple effects on issues ranging from data centers to healthcare, was the focus of a town hall Friday in downtown Lansing hosted by Democratic U.S. Senate candidate Abdul El-Sayed, who was joined by End Citizens United President Tiffany Muller.
Trump announces diesel fuel deal with Russia
President Donald Trump said Friday that he and Russian President Vladimir Putin agreed to a deal to supply the United States with Russian diesel fuel. Diesel prices remain a significant issue ahead of the 2026 midterm elections amid the war in Iran. Trump administration officials were previously working on freeing up Russian diesel, which had […]
DOL Prevails in Circuit Court Appeal Over Diverted Contributions, Unpaid Health Claims
The US 5th Circuit Court of Appeals affirmed a Louisiana district court’s decision to grant summary judgment on claims a company president breached his fiduciary duties.
Buccaneers coach Todd Bowles suffers health scare after taking helmet to the stomach during celebration
Tampa Bay Buccaneers coach Todd Bowles took a helmet to the stomach during celebrations and went down to a knee while grimacing in pain.
Trump Casts Himself as Columbus’s Protector in Pitch to Italian Americans
President Trump sought to inject the Genoese explorer into the current political conversation.
Live Nation Entertainment prices $730M and €600M senior notes due 2032, nets blended 5.89% via swaps
Live Nation Entertainment priced $730,000,000 of 7.125% senior notes and €600,000,000 of 6.125% senior notes due 2032.Key Highlights:Original SEC Filing: Live Nation Entertainment, Inc. [ LYV ] - 8-K - Oct. 09, 2026This is an AI-powered summary. It may contain inaccuracies. Consider verifying impor…
Billi Hunt named Iowa State vice president for external relations
Billi Hunt, executive director of America’s Cultivation Corridor since 2018, has been named Iowa State University’s vice president for external relations, pending approval by the Iowa Board of Regents. Hunt, an Iowa State alumna, will begin her new role Oct. 12. Hunt has more than 25 years of experience in government affairs, strategic partnerships, communications,…
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka was “Iron Mike” as a player who revolutionized the tight end position and later became the easily recognizable and often imitated fiery, mustached and sweater vest-wearing “Da Coach” of the Chicago Bears during a Super Bowl-winning tenure.Ditka died Friday at 86, his family announced in a statement.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86
Trump names commentator Katie Zacharia of his media company as next White House press secretary
WASHINGTON (AP) — President Donald Trump announced Friday that Katie Zacharia, a communications adviser for his media company, will succeed Karoline Leavitt as White House press secretary.Trump reveal...
Ducks test positive for bird flu in St. Louis County, Health Dept. urges caution
Residents in St. Louis County are being encouraged to avoid birds following two ducks testing positive for avian influenza, also known as bird flu, on Friday.
Nvidia's head of corporate communications leaves after four months
Anna Soellner has left Nvidia after roughly four months as head of corporate communications. She joined the AI chip giant from Reddit.
Trump establishes committee to investigate Federal Reserve's Lisa Cook in latest effort to fire her
The inquiry will include a hearing at the White House Nov. 5, President Donald Trump said in a written memo, that Cook “shall” attend to answer questions from the committee.
From family practice to business leadership: Dr. Michael App continues his journey at Davenport
Michael App, M.D., is a lifelong resident of Grand Rapids and a busy man. He runs his own private medical practice, leads the largest network of independent physicians in West Michigan, serves as medical director for Interim Hospice and Home Health Care of West Michigan, and is a student at Davenport University.
Digital detox how-to; artificial intelligence in nursing; when to see your doctor about GI issues; plus other stories with Vanderbilt Health sources
Prevention interviewed Beth Malow, MD, Professor of Neurology and Pediatrics in the Vanderbilt Sleep Division, about a study that found insomnia is linked with a 26% higher risk of stroke and 28% higher odds of hospital admission. William Schaffner, MD, Professor of Health Policy, was quoted by Parade about the most common COVID symptoms people are experiencing right now, HealthLeaders interviewed Deonna Taylor, PhD, ACMP, RN, Vice President and Chief Nursing Officer, Adult Ambulatory Nursing, about how artificial intelligence will affect nursing practice. The Wall Street Journal interviewed Joseph Schlesinger, MD, Professor of Anesthesiology Critical Care Medicine, for a story about ICU alarms keeping patients from getting sleep and creating alarm fatigue for nurses. Cathy Eng, MD, Executive Director of the Young Adult Cancers Program was interviewed by the The New York Times about GI symptoms that patients should not ignore. Heather Jackson, PhD, APRN, Administrative Director, Advanced Practice, was interviewed by Fox17 about nurse practitioner roles becoming the fastest growing job in the next 10 years. Prevention interviewed Jonah Garry, MD, Assistant Professor of Medicine, Division of Cardiovascular Medicine, for stories about how sleep impacts your heart health and how to do a digital detox.
R&S Holdings Acquires Residential Addiction Treatment Operator Innovo Detox
R&S Holdings, a behavioral health organization that offers addiction treatment and behavioral health services through its subsidiaries, has added a
R&S Holdings Acquires Residential Addiction Treatment Operator Innovo Detox
R&S Holdings, a behavioral health organization that offers addiction treatment and behavioral health services through its subsidiaries, has added a
Trump Says He Will Import Russian Diesel Fuel Amid High Prices
President Trump said Russia had agreed to ship potentially millions of tons of diesel fuel in the coming months. But Russia has an ongoing ban on exporting diesel.
Google employees praise latest Gemini 4 internal model
Google is rolling out new Gemini 4 models to staff ahead of a public release. The latest is called Carbon, and staff are loving it.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
'Staff are scared and exhausted' Concerns raised by Health Department after resident died at Hopkinton assisted living residence
After a resident died in a 99-degree room at the assisted living facility, documents obtained by 5 Investigates show temperatures nearing 90 degrees in several areas of the building.
Céline Dion falls during her Paris residency, but she gets back up
Céline Dion slipped in front of live audiences while performing 'Dans un Autre monde' during her Paris residency on Oct. 7. But the French Canadian singer quickly got back up and signaled to fans that she was A-OK by flashing a thumbs-up.
Trump’s Nobel Prize quest is now the butt of the joke
Earlier this year, President Donald Trump used his status as the world’s most powerful man to effectively coerce the Nobel Peace Prize winner to give him the medal she won.
mherst Public Health Department Hosting Vaccine Clinic
AMHERST, MA – The Town of Amherst Public Health Department will be hosting a vaccine clinic offering Flu and COVID shots on Thursday, October 22 from 4:00 to 6:00 pm at the Bangs Community Center (70 Boltwood Walk). Register here or by going to: northamptonma.gov/2219/vax Registration is highly recommended as there is limited walk-in availability. Vaccines are available for all Massachusetts residents ages 6
Hourigan promotes new construction, Central Virginia leaders
Richmond-based Hourigan promotes Michael Henley to president of construction and Mark Hourigan Jr. to vice president of Central Virginia unit.
Nebraska regents approve $500 million Project Health increase, Gold contract extension
The University of Nebraska Board of Regents approved a $500 million increase to Project Health, a teaching hospital being built in Omaha. Regents also passed on a 6-2 vote a contract extension for NU President Jeffrey Gold.
The ROC Podcast Episode 65: From Business Owner to Second Chance Advocate with Bradley Lum
Public safety is strengthened when the criminal justice system supports accountability, successful reentry, and practical solutions that reduce recidivism. In this episode of The ROC Podcast, Britt Allen sits down with Mississippi State Director Bradley Lum to discuss his path from the administrative side of corrections to criminal justice policy. They explore how his experience
Trump selects Katie Zacharia as next White House press secretary
President Donald Trump has selected Katie Zacharia, a conservator commentator who worked briefly at the Department of Homeland Security, as his new press secretary, multiple White House officials told CNN.
States bet big on rural health startups, with a Silicon Valley twist
A handful of states set aside money from their share of the $50 billion federal Rural Health Transformation Program to quickly invest in new technologies.
Trump selects Katie Zacharia as next White House press secretary
(CNN) — President Donald Trump has selected Katie Zacharia, a conservative commentator who worked briefly at the Department of Homeland Security, as his new press secretary, multiple White House officials
Garmin Enduro 4 Everything You Need To Know: What’s Actually New?
Garmin Enduro 4 vs Fenix 9 vs Enduro 3: What's Actually The Difference? I dive into all the features side-by-side to explain.
Trump says he is 'resurrecting' Christopher Columbus ahead of federal holiday
The president said the Italian explorer who landed in the Americas in 1492 is a hero
Carpenter’s heart attack after restraining donkey ruled compensable
A New York appeals court on Thursday upheld workers compensation coverage for a carpenter who suffered a heart attack after helping restrain a donkey at his employer’s owner’s residence.
Vance doubts Pentagon plan to livestream Fort Hood shooter's execution
The Republican vice president said, “I don’t know that that’s actually going to happen.”
Ruto versus experts: Questions as President mocks science on El Niño threat
Ruto questioned the shifting timelines for the heavy rains associated with the El Niño event.
United Animal Health names Brian Barker president and CEO
His previous leadership experience includes executive roles with Corteva Agriscience and Dow AgroSciences
Henrico proposes new marijuana business regulations
Henrico County officials are considering zoning changes that would establish regulations for recreational marijuana businesses in the county as a way to implement recent changes in Virginia law governing the distribution, processing and retail sale of cannabis. The changes, outlined in a 24-page draft ordinance amendment (linked below), will
The midterms stakes are high for these 2028 presidential prospects
As most of the political world focuses on next month's midterm elections, the shadow primary for the 2028 presidential contest is quietly playing out in public view.
Brian Barker Named President and CEO of United Animal Health
The seasoned agribusiness executive brings more than 25 years of leadership experience to drive the company’s strategic growth and science-based solutions for livestock producers.
SEC considering restoring archaic transfer policy
This would be a brutal development for the SEC.
The biggest changes Anthropic just made to Claude's rules
Anthropic spelled out a series of new usage provisions about deceptive campaigns, elections, weapons development, and surveillance.
P7 DarkSword iOS Exploit Kit Adds Crypto Wallet Data Theft and Remote Commands
P7 DarkSword adds on-device keychain and crypto wallet data theft to the iOS exploit kit, alongside two-way C2 communication.
Jimmy Kimmel Ridicules Trump For Awarding Elon Musk With Highest Science Award
“It is so nice when two terrible people can put their differences aside for the greater bad,” Kimmel said.
A Republican attack ad misidentifies its Democratic target. Twice.
A GOP ad used a photo of Republican Myron Lizer instead of Democrat Jonathan Nez. Nez is challenging Rep. Eli Crane (R-Arizona).
‘A Latino problem’: National Democrats clash with Andy Beshear over Texas governor’s race
Kentucky Gov. Andy Beshear hoped being chair of the Democratic Governors Association this midterms year would raise his profile and connections ahead of his expected 2028 run for president. But it’s also created an opening to ramp up pressure on him, with frustrations spilling into the open this week as multiple Texas Democratic members of Congress and national group leaders accused him of putting his book tour and potential 2028 activity ahead of helping Democratic nominee Gina Hinojosa win the Texas governor’s race.
Your Weekly Michigan Political Brief
Democratic U.S. Senate nominee Abdul El-Sayed has been endorsed by the Michigan Chapter of the Sierra Club, the Michigan Farmers Union and Detroit City Council President James E. Tate Jr. Republican Michael Bouchard Jr. was endorsed by the Southeastern Michigan Association of Chiefs of Police in his run for the 10th Congressional District. The American Federation […]
Does Leeds United have an advantage over Arsenal?
Paul Merson believes Leeds United could have an advantage over Arsenal when the two sides meet tomorrow. The fixture will be both clubs’ first match back after the international break, and the forme...
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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