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I Was Shocked to See How Much This Fast-Growing Business Is Adding to Walmart's Bottom Line
Even at less than 1% of fiscal year 2026 sales, this is already a game changer for the business and the stock.
No experience needed? Novices, newcomers dominate field in SC’s open coastal seat in US Congress.
SC’s 1st Congressional District race is packed with outsiders — just five candidates have ever held elected office. Mark Sanford’s surprise entry is reshaping an already crowded primary and making the path tougher for lesser-known hopefuls.
Sports Highlights for April 8, 2026
Sean Xiao: Sean Xiao, a sophomore on the Lakeridge boys tennis team, is already proving himself as a No. 1 singles player in 2026. Through three matches at the start […]
Sports Highlights for April 8, 2026
Sean Xiao: Sean Xiao, a sophomore on the Lakeridge boys tennis team, is already proving himself as a No. 1 singles player in 2026. Through three matches at the start […]
Sports Highlights for April 8, 2026
Sean Xiao: Sean Xiao, a sophomore on the Lakeridge boys tennis team, is already proving himself as a No. 1 singles player in 2026. Through three matches at the start […]
Nearly launched LG Rollable smartphone reveals its innovative internals in teardown video
Even Samsung’s 2026 foldables pale in comparison. If LG had not decided to exit the smartphone business, we could have seen a first rollable smartphone as early as 2021, one that was already more innovative five years ago than anything the foldable phone segment has produced recently, as a teardown shows.
Downtown Bismarck gets back to business after snow
Several inches of snow fell across Bismarck in less than a day, but by afternoon, downtown was already starting to bounce back.
Roma tracking Alajbegovic and Arribas ahead of summer
Roma are also looking to the future, with just eight games remaining before the end of the season. If, as seems likely, Paulo Dybala will say goodbye after four years, the Giallorossi have already ide...
Legacy, Regence Health split over rates; Oregon families scramble for healthcare
Melanie Bobbett was already facing mounting medical expenses when her partner received a notification that his insurance plan was ending on April 1.
Dying stars are devouring giant planets, astronomers discover
Dying stars may be wiping out nearby giant planets as they expand into red giants. Astronomers found that these close-in planets become increasingly rare around more evolved stars, suggesting many have already been swallowed. The likely cause is a gravitational tug that drags planets inward until they break apart or fall into the star. It’s a dramatic glimpse into the chaotic final stages of planetary systems.
Downed fighter jet punctures Trump’s and Hegseth’s claims of air invulnerability
An Iran war that was already proving quite unpopular with the American people has entered a new, more problematic phase for President Donald Trump.
Trapped by his own image: Trump’s Iran War and the politics of ego
The judgment on the Trump administration’s war on Iran is already largely settled across mainstream media, public opinion, and much of the analytical sphere.
iPhone 18 Pro Launching Later This Year With These 12 New Features
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for more than five more months, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the screen on the devices, which will result in merely a smaller Dynamic Island.
The Oppo Find X9 Ultra shows itself in real life and already overtakes the Vivo X300 Ultra in one way
How do you like them 7,000 mAh apples?!
Cal Poly student Parker Jones calls out professors' slowness on AI
This Cal Poly computer science student says professors lag on AI as students already use tools like ChatGPT for learning, not cheating, in class.
Jim Bob Duggar scolds son Joseph for ‘terrible decisions’ in jailhouse email: ‘Pray that God would have mercy on you’
'19 Kids and Counting' star Jim Bob Duggar had some advice for Joseph, his second son to be charged with a sexual crime related to children: "You have made some terrible decisions, but God has already forgiven you if you have asked him.'
Senators Postgame: Sens Beat Sabres, Kleven Leaves Early
Talk about a gutsy effort. With an already depleted defensive group, the Senators lost yet another d-man tonight as Tyler […]
Has Madison Square Garden Entertainment (MSGE) Run Too Far After A 93% One-Year Surge?
Investors may be wondering whether Madison Square Garden Entertainment, at around US$60 a share, still offers value or whether most of the opportunity has already been priced in. The stock has returned 6.1% over the last 7 days, is up 11.0% year to date, and has gained 92.5% over the past year. These moves can change how the market views both its potential and its risks. Recent coverage has focused on Madison Square Garden Entertainment as a pure play on live entertainment venues and...
This tiny claw in a 500-million-year-old fossil just rewrote the origin of spiders
What started as routine fossil cleaning turned into a major scientific surprise when researchers uncovered a tiny claw in a 500-million-year-old specimen where no claw should exist. That detail revealed Megachelicerax cousteaui, the oldest known relative of spiders, pushing the origins of this group back by 20 million years. The fossil shows that key features of modern spiders and horseshoe crabs were already emerging during the Cambrian Explosion.
Ingrid teaser trailer released for Street Fighter 6
It's only been a few weeks since Alex released in Street Fighter 6 alongside the big balance update, but we're already getting to see what's coming next for the game.Capcom just dropped the official teaser trailer ...
Netflix Already Has Two New ‘Peaky Blinders’ Series — and a New Duke Shelby
'Peaky Blinders: The Immortal Man,' starring Barry Keoghan as Tommy Shelby's (Cillian Murphy) bastard son Duke, premiered on Netflix just 13 days ago.
Iterative Health, US Heart & Vascular Partner to Advance Community-Based Cardiovascular Research
April 2, 2026 — Iterative Health and US Heart & Vascular (USHV) have announced a strategic partnership to advance research through community-based innovation in cardiovascular care. "Clinical research is one of the most powerful ways we expand access, improve patient outcomes, and shape the future of cardiovascular care," said Robbie Allen, chief executive officer of US Heart & Vascular. "By partnering with Iterative Health, we are strengthening our ability to bring innovative therapies directly into the communities we serve. This collaboration ensures our physicians and patients have access to leading-edge trials while allowing US Heart & Vascular to remain focused on delivering exceptional, physician-led care." Under the agreement, USHV research sites will join Iterative Health’s global site network, which now spans over 100 sites across three continents. The companies share a commitment to advancing clinical research as a driver of care innovation, and this collaboration represents a major milestone for both organizations, strengthening USHV's leadership in community-based cardiovascular research and expanding Iterative Health's multispecialty focus beyond GI, hepatology, and obesity into cardiology. USHV clinical research sites will gain access to Iterative Health's centralized operational backbone, providing end-to-end support across clinical research operations, services, business development, technology innovation, and corporate functions. The strategic partnership reduces operational complexity and unlocks growth potential for USHV research sites while enabling all USHV physicians to expand access to cutting-edge therapies to the thousands of patients they serve annually. "Innovation in cardiovascular medicine shouldn't be limited to a few academic centers," said Thomas Waggoner, DO, MD, RPVI, FACC, FSCAI, FSVM, RPVI, Structural Cardiologist and Medical Director for Clinical Research at Pima Heart & Vascular, and USHV Physician Champion for Clinical Research. "By expanding community-based research across USHV, we're ensuring more patients have access to clinical trials and breakthrough therapies close to home, where trusted relationships with their physicians already exist." This alliance reinforces Iterative Health's standing as the definitive research partner across specialized therapeutic areas, now spanning GI, hepatology, obesity, and cardiovascular care. Trusted by many of the nation's leading provider organizations and biopharma sponsors, Iterative Health's global site network delivers industry-leading trial performance, accelerating life-changing therapies to market at scale. "Entering cardiology through our strategic partnership with US Heart & Vascular is a defining moment for Iterative Health and reflects the strength of our site-serving model," said Jonathan Ng, founder and CEO of Iterative Health. "Together, we are ensuring that thousands of patients have access to the newest available therapies, and that sponsors have a credible, high-performing partner to accelerate cardiovascular trial success." For more information, visit www.iterative.health and https://usheartandvascular.com/.
FTC Announces New Health Care Task Force
In a development likely to ramp up regulatory pressure on an industry already under significant federal scrutiny, Federal Trade Commission (FTC) Chairman Andrew Ferguson recently directed leaders…
Pam Bondi already fired as attorney general, Cabinet official teed up as replacement: sources
President Donald Trump reportedly fired Attorney General Pam Bondi and is considering replacing her with EPA Director Lee Zeldin, sources familiar with the matter say.
Space now has 10 toilets
Artemis II's four astronauts share one toilet—and it already had issues.
Golden Entertainment Deal Gives VICI New Partner And Valuation Gap To Watch
Golden Entertainment shareholders have approved a master transaction agreement with VICI Properties. The deal clears the way for VICI to participate in Golden Entertainment's take private transaction. Upon completion, Golden Entertainment is expected to de list from Nasdaq and work with VICI as a key real estate partner. For investors watching NYSE:VICI, this move adds a fresh angle to the story around a company already known for its focus on gaming real estate. The shares most recently...
Columbus is betting big on women's sports — and the payoff is already here
Columbus is going all in on women's sports — and the city's bottom line is already feeling it.
PS5 Price Increases Start, Live Now at Some Retailers
GAME and Argos already up their costs
'A considerable gamble' at 'a fragile moment'
Only Tottenham would respond to the current bin fire at the club by turning to a famously incendiary manager to put out the flames. After tens of thousands of supporters lined the streets in an act of unity, the Tottenham board split the fanbase by appointing Roberto de Zerbi. The Italian, known for his high-pressing, attacking football, arrives with a reputation that has already prompted concern from supporter groups and the Tottenham Hotspur Supporters' Trust.
Cleveland Browns NFL Draft Profile: QB Cade Klubnik, Clemson
Cleveland’s QB room likely already has enough backups without adding another one in the draft.
Hampton Roads is already a hub of innovation, business leaders say
Speakers at the region’s first State of Innovation Address talked rockets to Mars, the deep sea — and unicorns.
‘The White Lotus’ Announced The Season 4 Cast — And Some Stars You Probably Already Know And Love
Helena Bonham Carter, Rosie Perez and more are headed to France to film the new season of the hit HBO show.
Windows 11 is getting new features for Task Manager
Microsoft is preparing some useful new features for Windows 11's Task Manager, and you can already try them out.
NCAA imposes steep penalties for 'ghost' transfers, but many already doubt they will stick
The NCAA approved sweeping penalties Wednesday for programs that sign players outside the transfer portal window. Coaches and attorneys across the sport aren't convinced the rules will hold
Demand for business degrees surges at UMaine, filling incoming class early
Demand for business degrees at the University of Maine is surging, with the Maine Business School nearing capacity for its incoming class weeks before the May 1 enrollment deadline. The school will cap enrollment at 330 first-year students this fall, and nearly half of those spots were already filled before…
Eve-of-election hearing set for lawsuit to delay Surfside runoff due to Passover
Judge Lourdes Simon will weigh religious liberty claims against risks of disrupting an election already in motion.
Oh, Canada? How Trump has Changed Canada’s Politics, and How It Already Differed from the United States
Structurally, Canadian politics is far different from U.S. politics, and those differences filter down into electoral patterns.
Viewpoint: New taxes on sports betting in Michigan create risks for players
Gov. Gretchen Whitmer’s proposed taxes on legal sports betting and iGaming are a mistake – and one that Illinois has already made.
Trump’s Iran War and the Politics of Ego
The judgment on the Trump administration’s war on Iran is already largely settled across mainstream media, public opinion, and much of the analytical
Eliminating Cervical Cancer Is A Global Health Equity Challenge
Cervical cancer should no longer be killing women. It is one of the few cancers that we already know how to prevent, detect early, and treat effectively.
🔍 Nacional host Cúcuta: through, but under scrutiny
Atlético Nacional returns to the Atanasio Girardot this Wednesday at 20:30 to face Cúcuta Deportivo. Although Diego Arias’ team has already secured its spot in the Liga BetPlay-I playoffs with an ...
Big Tech promised AI would disrupt labor — just not like this
Oracle is reportedly laying off thousands of employees, adding to an already long list of tech giants cutting staff while spending hundreds of billions of dollars on AI data centers.
Rush Funplex proposes third KC metro entertainment center in Lee’s Summit
The metro already has Rush Funplex locations, which feature laser tag, go-karts and other entertainment, in the Northland and in Shawnee.
Phillies news: Andrew Painter, Chase Utley, Munetaka Murakami
Phillies fans are already in midseason form.
Science Just Gave Coffee Drinkers Some Very Good News About Their Brains
When I come across a massive new study suggesting something I'm already doing every single day might be good for me, I'll pay attention. Today's habit:
Las Vegas Super Bowl announcement brings hope to local businesses
As Las Vegas prepares to host another Super Bowl, local business owners say they’re already weighing the economic boost it could bring.
Coatue Projected $1.995 Trillion Valuation for Anthropic in 2030
In a presentation to prospective investors in January, Coatue offered a rare look at how it justifies Anthropic’s heady valuations. An anonymous source sent me the slides, which give a unique look at how a top investment firm values Anthropic’s business. This is a moment in time when some of America’s most valuable, growing technology companies remain private. In the January presentation, Coatue estimated that Anthropic would lose $14 billion in EBITDA on $18 billion in revenue in 2026, ending the year with $30 billion in annualized run-rate revenue. Most recently, it’s been reported that Anthropic is at $19 billion in ARR, which could suggest Anthropic is already running ahead of Coatue’s expectations. By 2031, Coatue projected that Anthropic would be generating $48 billion in EBITDA profits on $200 billion in revenue, with $224 billion of ARR. That would give Anthropic a 41x forward EBITDA multiple at a projected $1.995 trillion valuation in 2030. Coatue told the investors it was pitching that Anthropic could be worth $2.413 trillion in 2031. In February, Coatue co-led a $30 billion Series G investment in Anthropic that valued it at $380 billion. Coatue declined to comment on this story. I first shared this slide and talked about the presentation on my new podcast, the Cerebral Valley Show, which I host with my CVAI co-hosts Max Child and James Wilsterman. I’ve got a few other slides from the Coatue presentation for Newcomer subscribers.
Bluesky's new AI tool Attie is already the most blocked account other than J.D. Vance
More than 125,000 Bluesky users have blocked Attie in just a few days, sending a strong message from the user base.
Leaked GTA IV Dev Kit Reveals Unfinished Zombies Mode And More
Fans have already found loads of beta content via this newly leaked dev kit, including cut weapons and early cutscenes
How Baton Rouge businesses are reacting to surging gasoline prices
A sharp rise in gas prices this month driven largely by global geopolitical tensions has quickly increased the cost of doing business for companies that rely on transportation. But for now, many B… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Governor’s race accusations roil an already tense legislative session
Two House Republicans backing billionaire Rick Jackson are now openly accusing Lt. Gov. Burt Jones of bottling up their bills in retaliation for endorsing his rival.
Liverpool urged to give more opportunities to young midfielder
Liverpool’s Next Midfield Evolution: Nyoni Emerging as Endo’s HeirLiverpool’s midfield has undergone a steady recalibration in recent seasons, but the next phase may already be unfolding in plai...
Eurozone Business Confidence Falls on Iran War
Confidence among firms and consumers tumbled in March as the war in Iran dealt a fresh blow to already fragile sentiment.
7 storylines that could define the 2026 MLB season
The 2026 MLB season already feels different, and you can sense it from the very beginning. Some teams are chasing history, while others are just trying to prove they belong. At the same time, a few are simply hoping to…
USC CHIRP Lab program uses barbershops, Fitbits to address health gaps for Black and Latino men
Researchers at the University of South Carolina are testing a new approach to reach Black and Latino men where they already gather, the barbershop, to improve mental health, physical health, and overall well-being.
Galaxy S25 users brace an important month ahead
April is on the verge, and Galaxy S25 users awaiting the One UI 8.5 update brace for an important month ahead. Samsung seems to have a different plan for the owners of its last year’s flagship lineup, which already feels frustrating. It’s all about the One UI 8.5 update. Galaxy S25 users want One UI […]
Warner farm’s lavender business flourishes, enabled by USDA value-added grant program
Growth is at the top of Missy Biagiotti’s mind. Already, she counts on the help of more than 20 employees during the busiest months of the year at Lavender Fields at Pumpkin Blossom Farm in Warner, while new horizons lie ahead for the business she co-owns with her husband, Mike. The couple is adding three […]
⚠️Footy Headlines teases Barça's NEW kit
Pending official confirmation from the club, access has reportedly already been obtained to the three designs for next season. We’re only just about to begin the month of April, but next season’s ...
California farmers were already struggling. Then came the Iran war
The war's disruption of exports and rise in fertilizer prices are hurting California farmers.
Avatar Legends: The Fighting Game reveals three new characters, launches in July
Aang, Korra, Zuko, Katara, Toph, Sokka and Azula have already been revealed for Avatar Legends: The Fighting Game. Earlier today during the Evo Awards 2026, a new trailer revealed the eighth, ninth and tenth characters for the game.Indeed, Zaheer ...
Maxence Lacroix ‘dreams’ about playing at the 2026 World Cup
His first selection for the French national team has barely sunk in, yet Maxence Lacroix (25) is already looking ahead to his future with Les Bleus. With, of course, the World Cup firmly in his sights...
Cruzeiro set priorities for the next transfer window 🛒
With the “domestic” window closed, Cruzeiro is already preparing for moves in the transfer market in the middle of the year.The next window opens on April 20. And Cruzeiro’s board already has it...
America’s long-haul truckers were already struggling. Then came $5 diesel
Diesel, the largest day-to-day expense in trucking, has jumped in price since the start of the Iran war. That’s hurting the trucking industry, particularly small fleet owners.
Trump wants a deadlocked Congress to move on AI. Frustrated states say they already have
State lawmakers have been stepping in to regulate artificial intelligence, clashing with the federal government's inaction as concerns about oversight and safety grow.
Luka Dončić again facing 1-game suspension with 16th technical foul of season
The Lakers star has already had two techs rescinded this season.
Braiding science, stories and indigeneity with Robin Wall Kimmerer’s ReadUP talk
Half an hour before the start, BC Aud was already overflowing. Attendees pressed shoulder to shoulder along stairways to hear Robin Wall Kimmerer, an author and environmental activist. Click the link to read the recap of her events on campus.
Good Sports: Clovis North pitchers learning from former Bulldog, MLB pitcher
It's the first season former major league pitcher Matt Garza is coaching the Broncos pitchers, and the team can already tell the difference.
Celtics Projected to Land Rising Alabama Star in Mock Draft
The Celtics are already loaded with forwards
Yankees Mailbag: Streaming headaches and bullpen musings
The 2026 season has already reminded us of the difficulties with actually watching baseball.
‘Promise and Pitfalls’ of AI in health care at center of URI Pharmacy conference
KINGSTON, R.I. — March 27, 2026 — Despite its relative infancy among world-changing technologies in human history—the wheel, the printing press, electricity, the Internet—artificial intelligence has most rapidly become ubiquitous, already adopted by billions of people just a few short years after becoming publicly available. AI has infiltrated virtually all aspects of life, including health […]
The 'Healthy Choice Waiver' is not about health — it’s about controlling the poor
Regulating the behavior of those already struggling does not address public health issues.
Ryan Gosling returning to Los Angeles for new secret film project this Summer
Ryan Gosling is having a moment — and Hollywood can’t get enough. Fresh off the stratospheric success of his sci-fi smash Project Hail Mary, the Oscar-nominated heartthrob is already lining up...
March Madness fuels debate on legal sports gambling
ATLANTA – March Madness is shining a spotlight on sports betting across the United States. The practice is already legal in a majority of states and Washington, D.C., leaving about a dozen, includi…
More concussions equal worse brain health 5 years after college sports
New concussion study deviates from the norm; most research in this space examines people in their 50s or 60s — decades after sport participation. Instead, this U-M study looks at college athletes in their 20s, and researchers already see the impact of concussion, which enables early intervention.
Apple Plans to Let Rival AI Chatbots Integrate With Siri in iOS 27
Apple plans to allow third-party AI chatbots to integrate with Siri in iOS 27, reports Bloomberg. Apple already has a partnership with OpenAI that lets Siri hand questions off to ChatGPT, but Apple will expand that integration to other companies like Google and Anthropic. An iPhone user with the Claude or Gemini app installed will be able to send questions to those chatbots, like how the current ChatGPT feature works.
Apple Plans to Open Up Siri to Rival AI Assistants in iOS 27 Update
(Bloomberg) -- Apple Inc. plans to open Siri to outside artificial intelligence assistants, a major move aimed at bolstering the iPhone as an AI platform.The company is preparing to make the change as part of a Siri overhaul in its upcoming iOS 27 operating system update, according to people with knowledge of the matter. The assistant can already tap into ChatGPT through a partnership with OpenAI, but Apple will now allow competing services to do the same.The changes are part of an attempt to tu
Fatal collision highlights air traffic control challenges at LaGuardia
New York’s airports pose difficulties for an air traffic system already under strain.
Dartmouth hockey team brings championship experience to NCAA Worcester regional
The Dartmouth College men’s hockey team has already won a championship. Now the Big Green are looking for another one, and it starts Thursday in the NCAA Division I tournament’s
Michigan measles outbreak: Confirmed cases grow to seven, including child under 5
The Washtenaw County outbreak has seven confirmed cases and one hospitalization. Officials are asking that anyone unvaccinated or not already immune to measles stay away from others for a full 21 days after exposure.
The economy was already a big problem for Trump. The Iran war is making it worse
Amid the constant barrage of President Donald Trump’s often-unpopular actions, it can be easy to lose sight of what probably matters most politically: the sputtering economy.
Wednesday morning quarterback: If Republicans aren't scared after Special Election upsets, they should be
Guys and gals, this is not Chicken Little; the sky has already fallen.
Critically endangered hare spotted in surprising location for the first time in 40 years — but it was already dead
Scientists in China have announced the first confirmed sighting of the critically endangered Hainan hare in part of its native range in four decades, after spotting its completely flattened carcass on a roadside.
Who's a rising star in Capital Region health care?
Every seasoned health care leader started somewhere. The question is: Who in the Capital Region is just getting started, and already making an impact? That’s the focus of the Emerging Health Care Leader category in Business Report‘s inaugural Excellence in Health Care Awards. This recognition is for the early-career professionals who aren’t waiting their turn—the […]
Two-Time National Champion Boxer, Business Student Aidan Jubb: ‘When the Final Bell Rings…You’re Like, ‘Is It Already Over?’’’
'Winning is great, and that's when the hard work pays off'
How this Indiana teacher makes her AP personal finance class click for students
With over two decades of teaching under her belt, Kristin Lidstrom is piloting the AP class for Fishers students. “By the time students are making real financial decisions, they should already feel confident navigating them, not encountering the concepts for the first time,” she said.
PS Plus Essential April Free Games Leak Will Please RPG Fans
PS Plus Essential April 2026 monthly free games announcement is still a ways away, but one of the incoming games has already leaked.
Stephen Colbert to write next ‘Lord of the Rings’ movie after leaving late night
Stephen Colbert already has a new job lined up for when he ends his 11-year run as host of “The Late Show” in May – the comedian and well-known J.R.R. Tolkien superfan announced he will co-write and develop a new film in the blockbuster “Lord of the Rings” franchise.
The BlackBerry-Esque Smartphone With a Full Keyboard Just Launched on Kickstarter
This Android smartphone with a tactile QWERTY keyboard has already raised over $2.1 million.
Marvel Rivals Devs Won't Introduce Original Characters Anytime Soon, Because There Are Simply Too Many Marvel Characters Already
NetEase Games isn't worried about balance in Marvel Rivals as its roster expands with more playable heroes, but don't expect to see any original characters anytime soon.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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