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Zay Flowers listed as questionable
Ravens RB Zay Flowers questionable for Week 5 after three limited practices
Rockettes ring in Christmas with a brand-new tap number
The Radio City Rockettes are gearing up to get a kick out of the holiday season!
Lamar Jackson not available for Week 5
Ravens QB Lamar Jackson missed all three practices this week and has been ruled out
Jessica Chastain on crafting creepy ‘Other Mommy’ and reaction to her look
Oscar winner Jessica Chastain got ‘a lot of texts’ after the first trailer for ‘Other Mommy’ — she tells EW about the reaction to it, how she crafted the role, and what she loves most about the Rob Savage movie.
Rams Reacts: Fans ready to rebound with the team
Fans are believing in the Rams again
Tony Pollard not on injury report for Week 5
Titans RB Tony Pollard should see normal workload after full practice
From family practice to business leadership: Dr. Michael App continues his journey at Davenport
Michael App, M.D., is a lifelong resident of Grand Rapids and a busy man. He runs his own private medical practice, leads the largest network of independent physicians in West Michigan, serves as medical director for Interim Hospice and Home Health Care of West Michigan, and is a student at Davenport University.
Assistant Professor of Climate Data Science | The Journal of Blacks in Higher Education
Boston University invites applications for a faculty position at the rank of Assistant Professor in the Department of Earth Environment. This tenure-track position in Climate Data Science , beginning on July 1, 2027, is part of the ongoing cluster hire in Environmental Data Science and complements faculty searches within the Faculty of Computing and Data Science.rnrnWe particularly welcome candidates whose research focuses on the physical basis of climate, climate variability, and climate change, and who employ data science methodologies to deepen our understanding of how the climate system is changing and how these changes affect the global environment. Areas of interest include—but are not limited to—the changing frequency and intensity of extreme weather events; interactions between the atmosphere and terrestrial, oceanic, biospheric, and cryospheric systems; and improved understanding of Earth system predictability at seasonal, decadal, and longer time scales. We envision this position playing a central role in connecting and enhancing existing departmental strengths in climate-related research and teaching, including terrestrial and marine biogeosciences, land surface and coastal processes, paleoclimatology, energy and economic policy, and environmental sustainability. This faculty member will also contribute to university-wide interdisciplinary initiatives — including the Urban Biogeoscience and Environmental Health (URBAN) program, the Institute for Global Sustainability, and the Center for Climate and Health at the School of Public Health — and is expected to develop collaborative ties with the Faculty of Computing and Data Sciences, where shared interests in machine learning, large-scale data analytics, and Earth system modeling provide natural ground for joint advising, co-teaching, and grant development. This hire reflects our commitment to advancing interdisciplinary scholarship at the intersection of climate and data science. This position contributes to the University convergence themes of Global Sustainability as well as Artificial Intelligence, Data Science, Computing that are core pillars of BU's cross-disciplinary research priorities.rnrn Position Qualifications:rn Candidates should have a PhD or equivalent degree, demonstrated ability to obtain external funding to support their program of research and scholarship, and a commitment to excellence and innovation in teaching, education, and mentorship of students. The successful applicant will be expected to supervise graduate research in Ph.D. programs, teach at all levels in the Earth Environment curriculum, and maintain an externally funded research program. We seek applicants whose research complement strengths in the Department and around the University. For more information about the Department, see
Digital detox how-to; artificial intelligence in nursing; when to see your doctor about GI issues; plus other stories with Vanderbilt Health sources
Prevention interviewed Beth Malow, MD, Professor of Neurology and Pediatrics in the Vanderbilt Sleep Division, about a study that found insomnia is linked with a 26% higher risk of stroke and 28% higher odds of hospital admission. William Schaffner, MD, Professor of Health Policy, was quoted by Parade about the most common COVID symptoms people are experiencing right now, HealthLeaders interviewed Deonna Taylor, PhD, ACMP, RN, Vice President and Chief Nursing Officer, Adult Ambulatory Nursing, about how artificial intelligence will affect nursing practice. The Wall Street Journal interviewed Joseph Schlesinger, MD, Professor of Anesthesiology Critical Care Medicine, for a story about ICU alarms keeping patients from getting sleep and creating alarm fatigue for nurses. Cathy Eng, MD, Executive Director of the Young Adult Cancers Program was interviewed by the The New York Times about GI symptoms that patients should not ignore. Heather Jackson, PhD, APRN, Administrative Director, Advanced Practice, was interviewed by Fox17 about nurse practitioner roles becoming the fastest growing job in the next 10 years. Prevention interviewed Jonah Garry, MD, Assistant Professor of Medicine, Division of Cardiovascular Medicine, for stories about how sleep impacts your heart health and how to do a digital detox.
Apple acqui-hires AI startup founded by former NotebookLM developers
The European Union’s Digital Markets Act transparency site lists Huxe as Apple’s newest acqui-hire, and at least the fourth AI-related deal disclosed this year. Here are the details.
Amid drama, Clemson clarifies position on Protect College Sports Act. What to know
Despite sending a letter pushes for changes to the bill’s realignment clause, the university said it’s not trying to “derail” the PCSA.
Questionable tag for Keenan Allen
Colts WR Keenan Allen questionable despite full practice Friday
Rico Dowdle listed as questionable for Week 5
Steelers RB Rico Dowdle questionable after three straight limited practices
How Baton Rouge businesses are putting AI to work
Artificial intelligence is moving faster than many businesses anticipated, forcing leaders to continually rethink how their organizations adopt the technology, train employees and improve efficiency. For Baton Rouge companies, the challenge is not simply implementing AI, but finding practical ways to integrate it into everyday operations. As Business Report writes in its Best Places to […]
Training: Getting ready for a return to action
View the best images from training on Friday... Features Liverpool v City: The Premier League returns! A long-awaited return to action following the international break is moving closer.City head to...
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Indiana Pork expands disease prevention efforts as part of its Swine Health Advisory Committee
The director of producer education for Indiana Pork says protecting the health of the U.S. swine herd remains a top priority for producers in 2027. Stacy Herr, director of producer education, says disease prevention isn’t a one-size fits all approach. “PEDV virus and PRRS virus have significant impacts on production,” she says. “What would it […]
Data center lawsuit alleges Frederick County executive put politics ahead of development
Maryland data center developer filed a lawsuit against Frederick County and County Executive Jessica Fitzwater, alleging Fitzwater unlawfully blocked developmen
Data center lawsuit alleges Frederick County executive put politics ahead of development
Maryland data center developer filed a lawsuit against Frederick County and County Executive Jessica Fitzwater, alleging Fitzwater unlawfully blocked developmen
Brock Bowers on track to play in Week 5
Raiders TE Brock Bowers set for normal workload after taking part in practice
COME ON DOWN! Greg Abbott Offering Access to Texas Governor’s Mansion in Exchange for Political Support
DALLAS, TX – Come on down!Career politician Greg Abbott would love to have you over to the Texas Governor’s Mansion, but only if you help him get reelected first.Through his Abbott Impact app, users earn points for completing various political activities for the Abbott campaign, like getting people out to vote for him, knocking on doors, and making phone calls. And just in time for the holidays, the app also lets you find out which political party your contacts belong to and how they’ve voted in
Sutter Health care model safely expands local Alzheimer's treatment
A multidisciplinary care model developed across Sutter Health helped general neurologists address a practical challenge facing health systems nationwide: how to safely offer newer Alzheimer's disease treatments in community settings to more patients.
SAIC acquires quantum encryption firm
Reston-based federal contractor Science Applications International Corp. has acquired quantum encryption firm Information Security Corp. for an undisclosed amount.
Bears QB Caleb Williams returns to practice, questionable for Sunday
Bears starting quarterback returned to practice Friday and is questionable for Sunday's game against the Packers.
Trump administration relaxes rules around political events for Blanche, other Senate-approved appointees
The Department of Justice is making it easier for Attorney General Todd Blanche and other Senate-confirmed DOJ appointees to participate in political activities, according to a new internal memo obtained by PBS News.
Nebraska regents approve $500 million Project Health increase, Gold contract extension
The University of Nebraska Board of Regents approved a $500 million increase to Project Health, a teaching hospital being built in Omaha. Regents also passed on a 6-2 vote a contract extension for NU President Jeffrey Gold.
The ROC Podcast Episode 65: From Business Owner to Second Chance Advocate with Bradley Lum
Public safety is strengthened when the criminal justice system supports accountability, successful reentry, and practical solutions that reduce recidivism. In this episode of The ROC Podcast, Britt Allen sits down with Mississippi State Director Bradley Lum to discuss his path from the administrative side of corrections to criminal justice policy. They explore how his experience
Chicago’s Divvy expansion deal hits a speed bump amid Lyft-Lime fight
The proposed contract extension would give Divvy a much larger territory where it enjoys priority over competitors, prompting Lime to warn that its Chicago business could be at risk.
Delegate work to ChatGPT agent
Watch a ChatGPT agent demo showing how it can research, code, and take action online to complete a business plan in minutes.
Garmin Enduro 4 Everything You Need To Know: What’s Actually New?
Garmin Enduro 4 vs Fenix 9 vs Enduro 3: What's Actually The Difference? I dive into all the features side-by-side to explain.
Former Youngstown clerk accused of falsifying business records
BUFFALO, N.Y. (WIVB) — A woman is facing charges after she allegedly used a Village of Youngstown account to make fraudulent transactions while employed as a village clerk, the Niagara County…
Pumpkin disclaimer: personality not included
The scariest thing in the Halloween candy aisle may be that we actually need the fine print regarding faceless Reese’s Peanut Butter Pumpkins.
Layne Riggs Tops NASCAR Truck Series Practice at Charlotte
Layne Riggs, who finds himself behind the eight ball, err, the No. 11 truck of Kaden Honeycutt — in the NASCAR Craftsman Truck Series championship standings, began his quest to reclaim the point lead by pacing practice for Friday night’s Ecosave 200 at Charlotte Motor Speedway. With a lap time of 30.132 seconds (179.211 mph), […] The post Layne Riggs Tops NASCAR Truck Series Practice at Charlotte appeared first on TobyChristie.com.
Rockstar HR Questioned Over Discord 'Mole' And Sudden Timing Of GTA 6 Dev Firings In Latest Labor Tribunal Hearing
A junior Rockstar employee was leaking trade union activity to management
Vance doubts Pentagon plan to livestream Fort Hood shooter's execution
The Republican vice president said, “I don’t know that that’s actually going to happen.”
Sportico Transactions: Moves and Mergers Roundup for Oct. 9
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry. PERSONNEL X Games Appoints Sports Steve Rogers as Chief Operating Officer X Games has named sports and entertainment executive Steve Rogers as chief operating officer, as the company continues the expansion of the MoonPay X Games …
Ohio political blogger found guilty in explicit Shrek meme trial
An Ohio political blogger let out a surprised laugh as he was found guilty of harassment after he sent an explicit digitally altered image of the cartoon character Shrek to a powerful lawmaker.
Eminem appears on new track 'Madara' with rappers Ez Mil, Hideyoshi
DETROIT — Eminem appears on "Madara," a new track from Philippines-born rapper Ez Mil, released overnight on Friday, Oct. 9. "Madara" also features Tokyo rapper Hideyoshi and voice actor Neil
Fatal Fury: City of the Wolves DLC character Reina from Tekken announced
SNK has announced Fatal Fury: City of the Wolves downloadable content characters Reina from the Tekken series. She will launch in December.
Houston police responded to a man in a mental health crisis. ICE arrested him
Houston Public Media obtained records showing interactions between HPD and ICE during a mental health crisis, suicide attempt and domestic disturbances.
The 6 College Football Games to Watch in Week 6
Check out our conference preview for all the Big 10 action this weekend. Florida State at Louisville 7 p.m., ESPN (Friday) Both teams are in desperation mode as they try to avoid the season going into a complete tailspin. Florida State is coming in with momentum after pounding Virginia, although it’s been proven you can’t […]
Promising Entertainment Stocks To Watch Now
Verizon Communications, Spotify Technology, Walt Disney, Roblox, Take-Two Interactive Software, SEA, and GameStop are the seven Entertainment stocks to watch today, according to MarketBeat's stock screener tool. Entertainment stocks are shares of publicly traded companies involved in producing, dis
New Hampshire’s best business lawyers
Published annually, “The Best Lawyers in America®” is an exhaustive search for the country’s top attorneys. Here is a compilation of the top attorneys who practice in New Hampshire in dozens of legal specialties related to the needs of businesses, from administrative law to workers’ compensation. The complete list of New Hampshire lawyers in all specialties can be found in...
Political Pulse: Frank Kloucek on running for Public Utilities Commission as a Democrat
Former state lawmaker Frank Kloucek is running as a Democrat for the South Dakota Public Utilities Commission, pledging to act as a consumer watchdog.
Healthcare workers at 'tipping point' as union ballots for industrial action
Nipsa has been holding meetings with members working across the health service and said they had given a clear message over their frustrations.
Naples woman arrested; accused of running unlicensed massage business
Huiping was charged with practicing a health profession without a license, a third-degree felony, and failing to maintain or provide a customer log, a misdemeanor.
Deep-sea scientists discover creature eerily similar to SpongeBob's friend plus dozens of new species: Photos
Deep-sea scientists discovers 57 new species, including one they compare to "SpongeBob" character Patrick Star.
‘A Latino problem’: National Democrats clash with Andy Beshear over Texas governor’s race
Kentucky Gov. Andy Beshear hoped being chair of the Democratic Governors Association this midterms year would raise his profile and connections ahead of his expected 2028 run for president. But it’s also created an opening to ramp up pressure on him, with frustrations spilling into the open this week as multiple Texas Democratic members of Congress and national group leaders accused him of putting his book tour and potential 2028 activity ahead of helping Democratic nominee Gina Hinojosa win the Texas governor’s race.
AI data centers impact public health. Here’s how to report the story
AI data centers consume vast amounts of power and release emissions. Learn how unpermitted generators and permit loopholes threaten public health.
Valley Oaks Health Data Breach Settlement Gets First Nod from Court
Valley Oaks Health faced class action litigation over a June 2023 data security incident that affected 50,352 individuals. The consolidated lawsuit has Valley Oaks Health has agreed to settle a consolidated class action lawsuit stemming from a 2023 hacking incident that affected more than 50,000 individuals.
'This is a Chance to Build Something New': Stand Up for Science Rallies Around America’s Compact For Higher
Speakers highlighted importance of knowledge development; called on university leadership to stand support of academic freedom in higher ed.
A political blogger sent an explicit meme of Shrek to Ohio lawmaker. Now he’s on trial.
An Ohio political blogger had his first day in court Thursday, facing charges of harassment after sending a powerful state lawmaker an explicit picture of the cartoon character Shrek.
Longtime Purdue benefactor Parrish commits $42M to name new Daniels School building
WEST LAFAYETTE, Ind. — Purdue University has received a $42 million commitment from longtime benefactor and alumnus Roland G. Parrish to name the new flagship facility within the Mitch Daniels School…
Jessica Chastain's horror movie 'Other Mommy' is filled with jump scares. But is it actually scary?
Some critics say the film's nonstop attempts to frighten audiences ultimately have the opposite effect.
The plague never went away. Cases are reported in parts of Africa and the U.S. nearly every year
The plague, the rare bacterial infection infamously known for killing tens of millions in 14th-century Europe, never went away. It is now easily treated with antibiotics.
Official: Nico Gonzalez signs new contract with Juventus until 2030
Juventus have officially confirmed that Argentina international Nico Gonzalez has signed a new contract with the club which will run until the end of the 2029-30 season.Nico Gonzalez has re-establishe...
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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