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Hubble finds four hidden stars just 65 light-years from Earth that astronomers could never see before
Astronomers have directly detected four previously hidden white dwarfs orbiting nearby red dwarf stars, solving a long-standing observational challenge and improving our understanding of how close binary star systems evolve. The newly confirmed stellar remnants lie within 20 parsecs (around 65 light-years) of the Sun and had remained concealed because their faint light was overwhelmed by the much brighter glow of their companion stars.
How To Get Your Business Data Ready For AI Agents
Discover four practical steps for making business data ready for agentic AI while reducing risks around governance, compliance and accountability.
Guernsey health pilot finds 107 undiagnosed high cholesterol cases
The four-month health pilot also found 65 undiagnosed cases of islanders with high blood pressure.
Scientists Just Discovered A Contagious Cancer In A Catfish, The Fourth Known To Science. Meet The Other Three
Only four transmissible cancers are known, contagious cell lineages that spread between animals. Meet the dog, devil and shellfish cancers behind the catfish.
Josh Shapiro may be biggest fundraising juggernaut Pa. politics has ever produced
Between the start of 2023 and June 8, Shapiro raised more than $60 million, 56% more than the $39 million he raised at this point four years ago when adjusted for inflation.
Green Bay Packers Quietly Built One of NFL’s Best Advantages
The Green Bay Packers spent much of last season making third down easier than it looked.According to analytics expert Warren Sharp, Green Bay ranked fourth in the NFL with an average of 6.4 yards to go on third down.The Packers finished behind the Los Angeles Rams and Buffalo Bills, while matching the San Francisco 49ers […] The post Green Bay Packers Quietly Built One of NFL’s Best Advantages appeared first on HEAVY.
Three wins out of four for basketball sides
Scotland men's hopes of reaching the quarter-finals of the 3x3 Basketball at the Commonwealth Games suffered a blow with a 21-13 defeat by New Zealand. The Scots had defeated Nigeria 21-16 earlier on Sunday but now sit third in the Pool A table behind Australia and New Zealand. While Scotland have won three of their five games, the two Antipodean sides have won four, with Australia also having a game in hand.
Iran war casualty count eclipses 600 as Pentagon quietly changes accounting
The Pentagon updated its war casualty database Saturday, recording more than 140 new wounded and restoring the four soldiers killed due to Iranian strikes last weekend.
There are political races in Arkansas this year
They aren’t getting a ton of attention, but there are races for Congress and the U.S. Senate in Arkansas this year. Democrats are challenging Republican incumbents in all four Congressional...
Kendry Rojas Continues To Impress In Short Notice Start
Rojas tossed four scoreless innings in a spot start on Saturday, a day in which he did not expect to start.
New Giants DC Leans Into Abdul Carter-Micah Parsons Comparisons
Dennard Wilson can see why Abdul Carter is the New York Giants' most valuable player. Wilson explained the comparisons between Carter and Micah Parsons, even though the Giants' edge "wants to be his own person." Carter had a disappointing rookie season, stat wise, with only four sacks in 17 games.
Turkish students win 19 medals at four international science olympiads
All six Turkish students competing in China's Math Olympiad won medals, including one gold medal
The best way to save giant sequoias may be more fire
Giant sequoias are built to withstand ordinary fires, but recent extreme wildfires killed thousands of trees that had survived for centuries or even millennia. A new analysis of about 26,400 sequoias found that trees in areas treated with prescribed burns were nearly four times more likely to survive. Researchers estimate the controlled fires prevented about 1,900 deaths and could have saved thousands more if used across every grove.
Pedro Pascal teases Reed Richards’ dynamic with Robert Downey Jr.’s Doctor Doom in ‘Avengers: Doomsday’
‘Fantastic Four’ star Pedro Pascal is sharing Reed Richards’ perspective on Robert Downey Jr.’s villainous Doctor Doom in ‘Avengers: Doomsday.’
Transport BPO Launches First-Week-Free Dispatch and Call Answering Service for Transportation Businesses
Transport BPO has launched a first week-free program giving taxi, towing, trucking, courier, and NEMT operators one-week of 24/7 live dispatch and call answering at no cost, with agents answering in each client's company name across four countries. ...
Colts' Josh Downs Ready to Make 'Star Leap?'
Indianapolis Colts fourth-year wide receiver Josh Downs is ready to flourish in a new role.
Timeline: Key dates from Hawaii’s political bribery case
In a 30-page indictment handed down Friday by an Oahu grand jury, the state Department of the Attorney General alleged a wide-ranging conspiracy involving Lt. Gov. Sylvia Luke and four others: Tobi Solidum, Ryan Yamane, Ford Fuchigami and Leo Asuncion Jr.
Phillies host the Yankees on home losing streak
New York Yankees (59-45, second in the AL East) vs. Philadelphia Phillies (56-49, second in the NL East) Philadelphia; Sunday, 7:20 p.m. EDT PITCHING PROBABLES: Yankees: Will Warren (7-4, 4.00 ERA, 1.37 WHIP, 97 strikeouts); Phillies: Cristopher Sanchez (12-4, 2.65 ERA, 1.19 WHIP, 151 strikeouts) LINE: Phillies -175, Yankees +143; over/under is 8 runs BOTTOM LINE: The Philadelphia Phillies aim to end their four-game home losing streak with a victory over the New York Yankees. Philadelphia has a 27-27 record at home and a 56-49 record overall.
Recap: Sporting KC suffers 4-0 defeat at LAFC
Sporting Kansas City (4-11-2, 14 pts.) suffered a 4-0 defeat against LAFC (10-5-3, 33 pts.) at BMO Stadium on Saturday. Three clinical counter attacks in the first half put Sporting into a halftime deficit before LAFC added a fourth goal late on. Head coach Raphael Wicky made one change from
Nasa boss from Hitchin praises rise of women in science
Dr Nicola Fox says she was one of four women on her science course at university in the 1991.
Selinsgrove grad leads Trenton to 3-game sweep of Crosscutters
TRENTON, NJ (WBRE/WYOU)– Former Selinsgrove Seal Ryan Reich tossed four innings of relief for the Trenton Thunder on Saturday night. Reich recorded the win for Trenton over Williamsport, 7-3 behind Reich’s effort. The Selinsgrove alum struck out seven batters, allowing just one run on four hits and a walk. The win is the first of […]
ENTERTAINMENT: 24 Hour Plays on tap; local theaters to offer ‘Les Mis’
More than 70 Central Arkansas playwrights, directors, actors, stage managers, musicians, designers and technicians create six brand-new short plays for the fourth annual edition of The 24 Hour Plays: Little Rock, 7 p.m. Monday at Argenta Contemporary Theatre.
Yankees predicted to make five trades by MLB deadline to upgrade four positions
This five-trade prediction for the Yankees is a very interesting one.
Manatee County commissioners weigh $80 million sports complex proposal
Manatee County is considering Project Grace, a $80 million indoor sports complex in Lakewood Ranch with four hockey rinks.
Scientists put the “recycling is a distraction” claim to the test
Recycling, greener diets, and other personal climate choices do not seem to distract people from supporting major environmental reforms. A four-year study of nearly 2,800 Australians found that these habits neither increased nor reduced later political engagement.
Coffee may help shield the liver from fat, scarring, and cancer
A major long-term study linked coffee consumption with lower risks of cirrhosis, liver cancer, and death from liver disease. Coffee drinkers also showed healthier liver scans and blood protein patterns, with less fat, inflammation, and scarring. Benefits appeared even at one or two cups daily and were strongest around three to four cups.
Wales make history with 3x3 wheelchair basketball win
Team Wales experienced its first 3x3 wheelchair basketball action in the Commonwealth Games today as the women's team of Anastasia Blease, Chloe Morgan, Libi Phillips, Molly Lander beat India 16-1 in Glasgow. Captain Blease led the way with seven points, while Landa scored five and Phillips added four. Wales will play two further group games against Nigeria and Scotland.
Maeda leaves big gap at Celtic after massive impact
When Daizen Maeda joined Celtic as a relatively unknown J-League attacker in 2022, no one could have imagined the kind of success he would go on to have in Glasgow's east end. Maeda arrived in the early days of the Ange Postecoglou era, making the switch from Yokohoma F Marinos to Glasgow initially on loan in late December 2022 before completing a permanent switch in the following summer. Over his four years in Scotland, Maeda played over 200 games, contributing 79 goals and 38 assists.
Robinson delays captaincy decision until cup group games complete
Aberdeen head coach Stephen Robinson intends to name his captain for the season ahead of their Premiership opener with Hearts, saying he has "four or five" options. Robinson has rotated the responsibility so far, with Kevin Nisbet, Brad Lyons and Dan Happe all being handed the skipper's armband during their three Premier Sports Cup victories. "We will change it again," said Robinson.
Astros bring win streak into game against the White Sox
The Houston Astros are looking to prolong a four-game win streak with a victory against the Chicago White Sox
Reds try to prolong win streak, play the Cardinals
Cincinnati Reds (48-54, fifth in the NL Central) vs. St. Louis Cardinals (52-51, fourth in the NL Central) St. Louis; Saturday, 7:15 p.m. EDT PITCHING PROBABLES: Reds: Hunter Greene (2-1, 6.06 ERA, 1.16 WHIP, 26 strikeouts); Cardinals: Andre Pallante (10-6, 4.02 ERA, 1.26 WHIP, 75 strikeouts) LINE: Cardinals -150, Reds +122; over/under is 8 runs BOTTOM LINE: The Cincinnati Reds are looking to keep their three-game win streak alive when they visit the St. Louis Cardinals. St. Louis has a 26-28 record in home games and a 52-51 record overall.
Four types of thinker have been identified. Which one are you?
Investigation finds evidence of distinct groups, from big-picture thinkers to those who sweat the small stuff
Stemple Creek Ranch opening Petaluma meat store soon after a popular CSA stops service
Fourth-generation West Marin agribusiness Stemple Creek Ranch on Monday is opening a store in its new headquarters and shipping center in Petaluma.
Milford Pioneer Days continues this weekend with four new events
Annual celebration features parade, live entertainment and free family activities
Arkansas basketball Bahamas games to be streamed by FloSports
FloSports is a monthly subscription service that can be canceled after the four games. Razorbacks radio broadcaster and former assistant coach Matt Zimmerman will be on the call alongside Chris Sylvester.
Hawaiʻi AG Investigation Into Political Bribery Case Goes Before Grand Jury
What began four years ago with the convictions of two state lawmakers is now looking at the lieutenant governor and other officials.
H-E-B store says goodbye after four decades in business
The store has been a community mainstay since the early 1980s.
LeBron James signs with Sixers as Philadelphia loads up with hopes of winning first title since 1983
The Sixers' wild offseason continued Friday when they added four-time NBA champion LeBron James.
Four pharmacy trends every business leader should be watching
Commentary: For business leaders trying to manage healthcare costs, the pharmacy component has become a strategic priority.
How do scientists know if climate change made a heat wave, extreme storm or wildfire worse?
A National Academy of Sciences report examined the latest advances in extreme event attribution science. As four of the authors explain, the type of disaster makes a difference.
Can Emery transform Aston Villa again?
Aston Villa will still be seeking another top-four finish next season - when the Premier League landscape looks certain to be a lot different from last season and Villa are without many of their previous squad. After ending their 30-year wait for a trophy with May's Europa League win, can Emery continue to produce his magic? Last season, Villa's expected points was 48.50, which would have left them 12th - eight places below where they eventually finished.
Reckitt to take £175mn hit from sale of Russian hygiene business
Consumer goods group began process to dispose of division more than four years ago
Euro zone business activity returns to growth in July for first time in four months, PMI shows
Euro zone business activity returned to growth in July for the first time in four months, driven by a rebound in new orders, even as high inflation and renewed conflict in the Middle East clouded the outlook, a survey showed on Friday.
49ers’ Nick Bosa Appears to Celebrate Ryan Clark’s ESPN Firing
San Francisco 49ers star pass rusher Nick Bosa hadn’t posted on X in four years — until Thursday evening.Bosa returned to the platform with a subtle reaction to ESPN’s decision to part ways with former NFL defensive back and longtime analyst Ryan Clark earlier this week during a round of layoffs.Nick Bosa’s ReactionBosa reposted The […] The post 49ers’ Nick Bosa Appears to Celebrate Ryan Clark’s ESPN Firing appeared first on HEAVY.
Seven Brewers Who May Be Traded
Rival teams are eyeing the Milwaukee Brewers' elite pitching depth and four prized prospects at the trade deadline.
2026 AFC North Positional Rankings: Cornerback
During this year’s free agency cycle and 2026 NFL draft, all four AFC North teams made significant moves to add talent to their rosters. While more additions are still possible over the next few months, everyone’s core players are mostly set ahead of the 2026 season. How do the different positional groups in the division […]
GalaxyCon Raleigh is back. What to know before you go
The annual event draws celebrities, creators, writers, cosplayers and fans into four-day "Festival of Fandom."
Four ECU Health nurse practitioners graduate from inaugural Adult Gerontology Acute Care Nurse Practitioners program class
Four ECU Health team members are among the first graduates from East Carolina University School of Nursing's Adult Gerontology Acute Care Nurse Practitioner program.
Columbia\'s Fourth of July fireworks rescheduled; here\'s when
After Fourth of July storms caused widespread damage across Lancaster County, many event organizers had to decide whether to cancel or postpone their fireworks celebrations.
GOP Lawmakers Back Trump on Iran War
Just four House Republicans join Democrats in trying to rein in president’s war powers amid rising tensions, economic fears.
Montgomery County police investigating 4 burglaries at Bethesda businesses
Montgomery County police are investigating four burglaries that left Bethesda businesses cleaning up after overnight break‑ins.
Montgomery County police investigating 4 burglaries at Bethesda businesses
Montgomery County police are investigating four burglaries that left Bethesda businesses cleaning up after overnight break ins.
Four Young Mathematicians Receive Prestigious Fields Medals
The awards are bestowed only once every four years to mathematicians under the age of 40.
How Fanatics Fest became the place for sports' biggest stars to be seen (and heard)
The four-day convention is now home to dozens of athlete podcasts. And the competition to be there will only grow.
Entertainment for everyone
Sarah Gross, fresh off releasing her fourth studio album earlier this month, leads the entertainment coming to local and regional venues over the next couple of weeks. The folk/Americana singer-songwr...
Cow visit brings food science lessons to life for Rice summer campers
Nearly 30 fourth and fifth grade students got a firsthand look at where milk comes from July 16 when a dairy cow named Luna visited Rice University as part of the Center for STEM Engagement’s new C.H.E.F. Lab (Creating Hands-on Experiments in Food Science).
‘Got to be kidding me’: GOP officials pan Trump’s claims of shocking new election threats
Four days after President Donald Trump declared that his administration uncovered “shocking vulnerabilities in our election infrastructure,” dozens of state election officials from across the country gathered in Boston.
Early Access Begins Today
If you pre-ordered the Halo: Campaign Evolved Digital Premium Edition or Collector’s Bundle, you can enjoy early-access play in both solo and four-player cross-play co-op starting today!
French business confidence improves in July despite Middle East conflict, heatwaves
French business confidence rose to a four-month high in July despite a new flare-up in the U.S.-Israeli war on Iran and record heatwaves at home, a monthly survey showed on Thursday.
How four key Trump claims about the Iran war have fallen apart
Several of President Donald Trump’s key claims about the war with Iran have fallen apart.
Politics in the Park: Property taxes, data centers and maternal care dominate House candidate forum
CASPER, Wyo. — Divisions emerged Wednesday as eight Republican candidates vying for four Wyoming House seats sparred over how deeply to cut property
New Ideas in Science and Research: 50 Years of Air + Space
As the National Air and Space Museum built its collection and its identity, it also needed to find its footing as a place for science and research. In the third episode of our four-part limited series 50 Years of Air + Space, we’re exploring the history of scholarship at the Museum.
Atlanta Braves Reveal Michael Harris II Change Before Padres Game
The Atlanta Braves are currently taking on the San Diego Padres in a four-game series. After losing to the Padres on Tuesday, the series is now 1-1. For game three of the series, Atlanta has activated pitcher Martin Perez, and the Padres will roll with Michael King. Ahead of the Padres, the Braves revealed their […] The post Atlanta Braves Reveal Michael Harris II Change Before Padres Game appeared first on HEAVY.
Michigan law requires teachers to complete ‘Science of Reading’ training
Gov. Gretchen Whitmer signed a law July 21 requiring Michigan teachers to complete "Science of Reading" training within the next five years, as the state ranks 44th in the country in fourth grade reading levels.
Microsoft brings original Xbox backward compatibility to Windows PCs
First four compatible titles can be run with an 11-year-old graphics card.
Baton Rouge casinos hit a June swoon
Casino revenue declined across Louisiana's four gaming markets in June, including a 7.4% drop in Baton Rouge, according to the latest figures. The Capital Region's three casinos generated a combine… Already an INSIDER? Sign in. Already an INSIDER? Sign in
The first mom in space shares the weight of science
The “Once Upon a Time in Space” four-part series reveals the human stories that are often untold within conversations about the science of space exploration. New episodes premier Tuesda…
Xbox Announces Backwards Compatibility For PC, First Four Games Revealed
"Today, we’re introducing XBOX Backward Compatibility on PC"
Canadian Entertainment Biz Veterans Team To Launch Paper Route Studios
Four Canadian TV industry veterans have pooled resources to launch a production house, Paper Route Studios.
Hands On with Xbox Back-Compat for PC - a New Initiative That Begins with Four Classic Games
A vital step for game preservation - that still needs some work.
EA Sports FC 27 Kylian Mbappé cover reveal: Everything to know
Four years later, Mbappé is back on the cover — this time as the face of 'EA Sports FC 27'.
Best-selling games in the U.S. for June 2026 - Star Fox makes the top 5
Circana has released a listing of the top ten best-selling games in the U.S. for the month of June 2026. Nintendo will be happy to see that Star Fox made the list. In fact, it was the fourth best-selling title of the month. Another game that’s present for Nintendo is Tomodachi Life: Living the Dream. It barely dropped – it...
Ken Kollman to succeed David Campbell as Democracy Initiative director in January
As the University of Notre Dame’s Democracy Initiative approaches its fourth year, Inaugural Director David Campbell, the Packey J. Dee Professor of American Democracy, is preparing to transition leadership of the initiative to renowned political scientist Ken Kollman, the Dr. William M. Scholl Professor of Politics in the Department of Political Science and the Keough School of Global Affairs. Kollman began a six-month term as director-designate on July 1 and will formally take over as Democracy Initiative director on Jan. 1.
Family business faces third theft in six months
Lucy Hardware in Intervale is in its fourth generation as a family business. In that time, owner Taylor Lucy said it's never seen anything quite like this until now: three thefts at the business in the past six months.
Dimension Capital's $800M third fund shows the intersection of science and compute is booming
The four-year-old firm's latest fund is 60% larger than its second vehicle announced 18 months ago.
34 cooling towers on Upper East Side tested positive for live Legionella bacteria, health officials say
Thirty-four cooling towers at 33 buildings on the Upper East Side tested positive for live Legionella bacteria, the New York City Health Department announced Tuesday.
Smithsonian history museum chief rejects White House's radical leader claims
A White House report released on July Fourth criticized the museum as not telling history in an inspiring and unifying way
National Science Foundation awards $10M to the University of Nebraska System for STEM support
The University of Nebraska's Established Program to Stimulate Competitive Research received a four-year, $10 million grant from the U.S. National Science Foundation.
Shopping Options Expand on Fourth Avenue
A grand opening for Pacific Corner Market heralds more shopping options on Fourth Avenue, with an expanded Midnight Market next door.
Hartford HealthCare Women’s Championship back for fourth year
AVON, Conn. (WTNH) — The Hartford HealthCare Women’s Championship is back for its fourth year and officially in full swing at the Golf Club of Avon. Karen Goyette, Executive Vice President and Chie…
Harry Styles Cancels Show in Brazil Over 'Health Issue'
The star was scheduled to perform four nights in the city, and Live Nation Brazil said Friday's show in São Paulo will proceed as normal.
Maine gubernatorial candidates differ on debate format
Democrat Hannah Pingree announced a slate of four televised debates sponsored by local news outlets.
A Photo of a Croissant Got 1.6 Million Views and Filled Their Restaurant for Four Months. Here's the Simple Strategy Behind It.
One photo of a croissant changed everything. Here's how a London restaurant turned a scrappy content habit into a customer pipeline.
Light Flip is the minimalist $299 Moto Razr throwback you’ve been waiting for
Light is back with its fourth device, and this time, it's calling back to one of the most influential phone designs of all time.
Three Taycans Weren’t Enough, So He Had Porsche Build Him A Special Fourth
Porsche built this special Taycan Turbo GT for a Swiss buyer who already had three of them sitting in his garage
Laredo Public Health continues ABA caregiver workshop series
The Laredo Public Health Department will host the fourth session of its ABA Parent & Caregiver Workshop series, focusing on teaching life skills and independence for kids with special care...
Federal agencies kick off youth sports, wellbeing initiative in Indianapolis
Four federal agencies are collaborating on connecting sports to academic success, health and job opportunities, particularly for youth living in public housing.
Football Prediction Splits Into Four Distinct Business Models
A new 2x2 of the football prediction market shows four well-capitalized categories fighting over money on the outcome, and one mostly empty quadrant where a newly launched app currently stands alone.
Four deaths reported in New York City Legionnaires’ disease cluster
A fourth person has died in connection with a cluster of Legionnaires’ disease cases in New York City, city officials said.
Fan Favorite Takes on TUF Winner at UFC Paris
Nathaniel Wood is back in action on September 5 in Paris, France. The Englishman puts his four-fight winning streak on the line against The Ultimate Fighter season 32 winner Mairon Santos. Both fighters will meet in the featherweight division.Multiple sources have confirmed the booking to Heavy.com. While both Wood and Santos remain unranked in the […] The post Fan Favorite Takes on TUF Winner at UFC Paris appeared first on HEAVY.
Mets fall behind Brewers early and never catch up
The offense continued to leave the few runners on base and the pitching allowed four home runs
Steven McBee Jr. Breaks the Fourth Wall Over Business Dispute: “Get This F—king Mic Off Me”
Learn why Steven McBee Jr. erupted over a business dispute with Kacie Adkison on The McBee Dynasty: Real American Cowboys.
Popular travel tech find hits its lowest price of the year
Travelers rely on Apple AirTags to keep tabs on bags and valuables — and this four-pack is now the cheapest it's been all year.
Biggest Questions Facing Wisconsin Football Before Fall Camp
What are the most pressing topics entering camp as Luke Fickell looks to turn it around in year four?
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
Fourth person dies in Upper East Side Legionnaires’ outbreak
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Atlanta Braves Announce Notable Austin Riley Change Before Padres Series
The Atlanta Braves are set to begin a new series in MLB. They defeated the Texas Rangers in a three-game weekend set to ensure their NL East lead stays put at three games. Now, the Braves will take on the San Diego Padres for a four-game series (at home). Before the Padres series, Atlanta released […] The post Atlanta Braves Announce Notable Austin Riley Change Before Padres Series appeared first on HEAVY.
Garmin CIRQA leaks in four colors with outdated sensor
Shortly before the launch of the Garmin CIRQA, leaked images reveal not only the design but also all four colors and even the sensor module. Garmin appears to be using a slightly older sensor to keep costs down.
Everything New in iOS 27 Beta 4
Apple is continuing to tweak iOS 27 ahead of its September launch, and the fourth developer beta is available as of today. There are fewer changes than in prior betas, but Apple is still adding new features. TV App In the Settings section of the Apple TV app, there's a new Automatic Downloads toggle. Turning it on will automatically download the next two episodes of shows you start in Continue Watching. They'll be deleted when you finish the episodes.