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Everything Apple Still Has Coming in October
Apple debuted three new home products today, but the October announcements aren't over yet. Rumors suggest there will be another "event" on October 27, plus we're still waiting on the iPhone Duo. Here's everything we're expecting to see launch or be announced in October. October 16 - iPhone Duo pre-orders start. October 23 - iPhone Duo launches.
Welcome Home: Everything Apple Announced on October 13
Apple didn't hold an event today, but it did refresh its lineup of smart home products with the Apple HomeView, HomePod mini 2, and fourth-generation Apple TV 4K. The $299 HomeView is an all-new device that serves as a central home hub, offering apps, widgets, and personalized content for up to six people. The $299 Apple TV 4K now has microphones for Siri, more internal storage, a faster A19 chip, and Wi-Fi 7, while the $149 HomePod mini has a faster chip and new colors.
Apple's Get Ready service is now available for iPhone Duo pre-orders
You can have everything set up ahead of time so that you only need to click one button when pre-orders go live. Apple unveiled the iPhone Duo, its first...
HomePod Mini 2 Works as Default Speaker With Select Macs
The new HomePod mini 2 can be used as a default speaker on all Mac models with Wi-Fi 6E or later, according to Apple. You can use a single HomePod, or a pair for stereo sound. The previous-generation HomePod mini can also be used as a Mac's speaker via AirPlay, but it cannot be set as the default audio output. The previous-generation HomePod mini can also be used as a Mac's speaker via AirPlay, but it cannot be set as the default audio output.
It looks like Apple Music is getting a new icon
This new Apple Music app looks like sheet music.
iOS 27.2 adds new app icon for Apple Music, more design updates
iOS 27.2 beta 4 debuted today for developers, and the update includes a new app icon for Apple Music alongside other design updates.
iOS 27.2 beta 4 no longer includes Apple's overhauled Health app
An overhauled Apple Health app is coming, but it looks like iOS 27.2 won’t include it. Apple first announced the...
Apple's HomePod mini 2 is here with Siri AI, new colors and improved sound
The smart speaker is priced at $149. Alongside the new Apple HomeView, upgraded Apple TV 4K, and Apple Home Collection, the company also unveiled the...
Apple TV 4K And HomePod Mini 2 Hands-On: A Look At The Audio Updates And Siri AI
Listening to Apple's new audio features with Siri as our binge-watching companion.
RIP, homeOS
MacRumors was first to reveal the name "HomeView" last week, after discovering a trademark filing from a secretive shell company that we correctly suspected was linked to Apple. Apple was likely behind a "homeOS" trademark filing as well, but the company ultimately decided to stick with generic "HomeView software" naming, just like it refers to the HomePod's operating system as "HomePod software".
New Apple TV 4K Supports Surround Sound via Four HomePods
As was rumored prior to today's announcements, the new Apple TV 4K can connect to up to four HomePods in front-left, front-right, rear-left, and rear-right positions, enabling an all-Apple surround sound system for home theater setups. You can connect four of the new HomePod mini 2 speakers to the new Apple TV 4K, or you can mix and match pairs of HomePod mini 2 and full-sized HomePod 2 speakers, so long as the front and rear pairs of speakers match.
Apple unveils new smart home devices that showcase upgraded Siri AI
New products from Apple include the HomeView, an iPad-like device that acts as a hub for other smart home gadgets
Apple Says HomePod Mini 2 Won't Support Siri AI Right Away
Siri AI support on the new HomePod mini 2 will be "available later" as part of a "future software update," according to Apple. In other words, do not expect Siri AI to be available on the speaker when it launches on Friday, October 30. In other words, do not expect Siri AI to be available on the speaker when it launches on Friday, October 30.
Apple Wants to Invade Your Home With a Mountain of Cameras, Doorbells, and More
Apple's new smart home cameras and thermostats work with Apple Home and are processed on Apple servers, but they're not made by Apple.
Apple Home Collection launches with LG and Schneider cameras, thermostats, and sensors
None of them need a separate app or account. Apple had a busy day today. The company introduced its HomeView smart display, the next-generation Apple TV...
Inside the iPhone Duo and 18 Pro Cooling System: Apple Engineers Reveal a Simple Trick
In an exclusive interview with PCMag, Apple’s silicon and thermal teams explain the engineering that lets the A20 Pro chip run hotter and faster without cooking your phone.
Apple confirms HomePod mini 2 won’t have Siri AI at launch
HomePod mini 2 ships October 30, but the fine print on Apple’s website and press release confirms Siri AI won’t be available on launch day.
HomeView's Wall Model: Pay More, Get Less Speaker
Apple offers two versions of the HomeView, one that can be mounted on the wall and one that's a standalone model with a speaker base. The wall-mounted version and the speaker version are both priced at $299, with no discount for the base-free model. Wall mounting is the more expensive option because most buyers will need hardware that's sold separately and is currently priced starting at $60. There are three options for mounting the HomeView on the wall.
The Apple TV 4K Gets Siri AI, an A19 Chip, and a $299 Price Tag
Apple also updated the Apple TV 4K today. Last updated in 2022, the Apple TV 4K’s fourth-generation update is focused on bringing an improved surround sound experience to the Apple TV, along with Siri AI. From the outside, the new Apple TV 4K looks like the old one: a nondescript black box that sits under
Two High Courts Grapple With Climate Accountability
Last week marked a watershed moment for climate accountability in two country’s highest courtrooms. In a landmark decision, the High Court of Australia ruled in favor of climate action in MACH Energy Australia v. Denman. Simultaneously, across the Pacific, the United States Supreme Court convened to
Apple refreshes its Homepod mini with a new chip and $149 price tag
The new $149 HomePod mini with Siri AI and a 'SoundGlow' visual feature will be available starting October 30.
Apple's new smart home line-up includes a smart lock, thermostat and video doorbells
The new devices work with HomeView, the company's new smart home hub which can be used to control accessories and interact with apps.
Apple releases HomeView smart home hub with screen as showcase for Siri AI
The iPhone maker also announced the new Apple TV 4K and HomePod Mini.
Apple Launches 'Apple Home Collection' With Cameras, Lock, Thermostats and More
Apple today debuted the "Apple Home Collection," an accessory lineup it developed with LG Electronics and Schneider Electric. The collection includes cameras, thermostats, temperature sensors, and a door lock. All of the home devices are designed to work with the HomeView, Apple's new home hub. Apple says each one is made from premium materials with a minimal aesthetic.
Apple unveils Apple Home Collection smart home accessories developed with LG and Schneider
Apple today confirmed that it is working with at least two third-party companies to develop a new lineup of smart home accessories, including cameras, thermostats, and a smart lock.
Apple launches a new Apple TV 4K with Siri AI and remote-free voice commands
The new Apple TV 4K costs $299, comes with Siri AI, and will be available on November 13.
Apple Unveils Its First HomePod mini in Six Years
The HomePod mini 2 supports next-gen Siri AI features.
Apple enters new product category with HomeView device
If the HomeView takes off, Apple will have tightened its grip on its ecosystem, making it harder to move to a rival like Google or Amazon.
Apple Announces $149 HomePod Mini 2 With Siri AI, 'Sound Glow', and Four-Speaker Surround Sound
Apple today announced a new HomePod mini equipped with Siri AI, new colors, and improved audio experiences. The new HomePod mini has an S10 chip that supports advanced computational audio, and Apple says it optimizes dynamic range, loudness, and acoustic performance in real-time. A Sound Glow feature turns the HomePod mini's top into a "visual canvas" that glows and animates in sync with music, reacting to bass and treble.
New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, and More
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, and more. The new Apple TV 4K can be pre-ordered starting today and launches on November 13. The new Apple TV 4K can be pre-ordered starting today and launches on November 13.
Updated HomePod mini 2 comes with new colors and surround sound option
Apple has unveiled its first-ever update to the HomePod mini, concentrating on how it can be part of a smart home setup alongside devices like the Apple TV 4K.
Apple announces the HomePod Mini 2, but it isn’t ready for Siri AI at launch
We waited six years for color LEDs?
Apple Updates The HomePod Mini With More Audio Features And New Colors
The new model arrives on October 30, but its Siri AI features are coming later.
The new Apple TV 4K has built-in microphones so you can talk to Siri AI
”Hey Siri, find my remote!“
Apple Debuts The Apple Home Collection Of Smart Devices, Including Cameras, Thermostats And Door Locks
Apple collaborated with LG and Schneider Electric on products that work with its HomeView display.
Apple launches HomeView, its first smart display for the home
Hello, HomeView. What took so long?
Apple's Next Launch is Today: 'Welcome Home' in New York
Apple plans to unveil the HomeView, a HomePod mini 2, and an updated Apple TV 4K as part of its "Welcome home" launch today. The devices will likely be unveiled in press releases shared on the Apple Newsroom website at around 9 a.m. Eastern Time today, as that is when Apple's private "Welcome home" experience in New York begins. At the experience, invited reporters and content creators will likely receive hands-on time with the devices.
Yakima company combines fruit packing with cutting-edge technology
Automated cameras, computer programs and other split-second technology provide up to 270 photos of each apple as it races along conveyer belts.
Appleton-area high school sports results for Monday, Oct. 12
High school golf, volleyball, soccer and swimming teams were in action.
Poor harvest and rising costs for apple farmers
An apple farmer says business will be affected after a 5,000 tonne drop in harvest this year.
The iPhone Duo’s cooling system hides a clever trick inside its hinge
While a folding iPhone posed a new challenge for Apple’s thermal engineering team, they came up with a creative way to leverage the device’s hinge to their advantage.
UW-River Falls to Offer Halloween Carnival and “Haunted Lab” Science Demonstrations ⋆ 715Newsroom.com
Two special Halloween-themed events are planned at the University of Wisconsin-River Falls on Tuesday, Oct. 20, including a Halloween carnival and “Haunted Labs” science demonstrations. Children in 4K through fifth grade are invited to attend the annual “Halloween in the Halls” event from 4:30 to 6:30 p.m., hosted by UWRF Residence Life. Instead of trick-or-treating through residence halls, Residence Life will host carnival activities, such as cornhole, apple bobbing, an egg walk, a bouncy house, crafts and sticker activities. The carnival will be held behind Grimm and Parker Halls, in front of Hathorn Hall and between Johnson and May Halls.
Apple’s new ‘Switch to Safari’ campaign details why you should ditch Chrome
Apple is kicking off a new campaign today to promote Safari’s benefits over Chrome. With a new “Switch to Safari”...
Five Things presented by Compass Minerals: Sporting visiting runaway leaders Nashville
Sporting Kansas City hits the road this week to take on table-toppers Nashville SC at GEODIS Park on Wednesday night. Kickoff is set for 7:30 p.m. CT and will be available to stream on Apple TV, while the game will also be broadcast locally on the radio via Sports Radio
M5 Pro MacBook Pro vs Microsoft Surface Laptop Ultra: Compared
The Microsoft Surface Laptop Ultra uses Nvidia graphics in a bid to take over from the 14-inch MacBook Pro with M5 Pro as a productivity favorite. Here's how the two powerful notebooks compare.
Apple 'Welcome Home' Launch: Everything to Expect Tomorrow
Apple's "Welcome Home" product launch is happening tomorrow. As the name suggests, Apple is going to debut new home accessories, including the long-rumored home hub. Below, we've listed all the rumors we know about the three devices Apple is set to introduce. HomeView Apple's home hub, which will be called HomeView, is a multi-function device designed for all of a home's occupants. It's built around Siri AI, and will have an A18 chip and 8GB of RAM.
You Can Now Set Up Your iPhone Duo Pre-Order
Apple has opened its "Get Ready" service for iPhone Duo pre-orders, allowing customers to pre-select a variety of options to streamline the process of ordering and have a better chance of grabbing one on launch day. The iPhone Duo launches on October 23, while pre-orders go live on October 16 at 5 a.m. Pacific Time or 8 a.m. Eastern Time.
Apple Plans Two-Day Event to Showcase Trio of New Macs and iPad Mini
Apple is planning to invite content creators to a two-day product showcase in Los Angeles on October 27 and October 28, according to Bloomberg's Mark Gurman. Do not expect a traditional Apple Event with a live-streamed video on either of those days, as Gurman said that these will be "experiences" for content creators, similar to one that Apple is holding in New York this Tuesday, October 13.
You can now start the iPhone Duo pre-order process
iPhone Duo pre-orders officially kick off on Friday, but Apple is letting you prepare now. Starting today, you can head...
Apple's 2TB M5 Pro MacBook Pro plunges to $2,399 ($600 off)
Amazon has slashed Apple's 14-inch M5 Pro MacBook Pro with 2TB of storage to $2,399, a $600 discount.
Apple confirms Beats x Pokémon collaboration with Pill speaker teaser
It looks like Apple’s Beats and Pokémon are teaming up for a Beats Pill Bluetooth speaker collaboration. Beats shared a...
Apple has reportedly increased its iPhone Duo orders by 30%
A new report indicates Apple is anticipating much higher demand for iPhone Duo than initially expected, despite pre-orders not starting yet.
Amazon Discounting 2026 MacBook Pro by as Much as $600 This Week
Today we're tracking a pair of massive discounts on Apple's newest MacBook Pro models, including $500 off a 16-inch model and $600 off a 14-inch model on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The 15-Core M5 Pro 14-inch MacBook Pro with 24GB RAM and 2TB SSD has hit $2,399.00 on Amazon, down from $2,999.00.
New Apple TV 4K launching this week with five big upgrades
A new Apple TV 4K will be unveiled tomorrow as part of Apple’s ‘Welcome home’ event, here are five upgrades it’s rumored to bring.
Apple's all-new HomeView smart home hub leaked ahead of tomorrow's event — alongside new Apple 4K TV and HomePod mini 2
We know what Apple is about to reveal
Former Plaud exec raises $26M for AI app that listens to you in the background
Ambi is releasing apps for iPhone, Mac, and Apple Watch that enables ambient capture
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How is Microsoft's Magnetic Connect different from Apple's MagSafe for MacBooks?
Apple's MagSafe chargers are proprietary, and the charging port can't be used for peripherals. Microsoft's Magnetic Connect solves both of these frustrations.
Apple MacBook Pro 16 vs Microsoft Surface Laptop Ultra: Poll shows clear winner
With the launch of the newest Microsoft Surface Laptop Ultra, many people are comparing the laptop to the Apple MacBook Pro 16 with the M5 Pro. This comparison is quite apt, as both machines target the same audience. A poll run by Hardware Canucks has now revealed which laptop users prefer more.
CSU researchers test AR ‘X-ray vision’ technology for judging distance in blocked-visibility situations
Research being conducted at Colorado State University is bringing technology once thought to be science fiction one step closer to reality. Augmented reality technology allows three-dimensional objects to be placed in real-world surroundings as if they were physically present. It is most commonly found in mixed reality headsets such as the Apple Vision Pro or...
New Apple TV 4K and HomePod Mini 2 Pre-Orders Expected to Begin This Week
Bloomberg's Mark Gurman today reported that new Apple TV 4K and HomePod mini models will be unveiled on Tuesday, October 13 and launch on Friday, October 30. Bloomberg's Mark Gurman today reported that new Apple TV 4K and HomePod mini models will be unveiled on Tuesday, October 13 and launch on Friday, October 30.
New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a trademark filing discovered by MacRumors.
The original Apple TV 4K from 2017 is now officially "vintage"
Apple changed its status in preparation for its upcoming smart home product event. The smart streaming box/stick market is a bit weird for sure. There are...
Apple TV 4K Getting A19 Chip and Easier-to-Find Siri Remote
Apple's new Apple TV 4K will be powered by a standard A19 chip, up from the A15 in the current 2022 model, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman also said a refreshed Siri Remote will come with a speaker to make it easier to find between couch cushions.
There's a vibe-coded Adobe Creative Suite vibecoded clone, and it's pretty good
Vibe-coded alternatives to Adobe Creative Cloud apps such as Photoshop and Premiere have been released. They may help Mac users save money, but there are some nuances to the situation.
Report: HomePod mini 2 to release on October 30 with these upgrades
In just a couple days, Apple should be unveiling its long-awaited new lineup of new Home products. That includes an...
Apple planning huge iPhone Duo demo experiences at select retail stores: report
iPhone Duo is just about two weeks away from releasing, and according to Bloomberg’s Mark Gurman, Apple has big retail...
Bloomberg: New iPad mini with OLED display will be significantly more expensive than current model
The current iPad mini sells for $599 in its starting 128 GB configuration. Apple is set to introduce the next-generation...
Apple testing two new features for upgraded Apple TV 4K, per report
Apple will hold its “Welcome home” product launch on Tuesday, with the headlining announcement expected to be the new “HomeView”...
New Apple TV 4K and HomePod Mini to Ship on October 30
The new upcoming Apple TV 4K and HomePod mini models will launch on Friday, October 30, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said the devices will ship to customers and arrive in stores on that day. Apple is expected to announce the new devices at its October 13 "Welcome home" event, which will also debut "Homeview" – the company's new smart home hub, whose name was first spotted by MacRumors in a trademark filing.
Apple smart home control center is called 'HomeView'
Apple's new smart home controller is the HomeView, and while it's not shipping in October, you'll be able to get your hands on it before the end of 2026.
Report: The Apple 'HomeView' smart display will ship in November, come in four colors
Bloomberg’s Mark Gurman today reported that the Apple home hub – set to be announced on October 13 as part...
What to expect from Apple’s ‘Welcome Home’ event
Get ready for a smart home hub, a refreshed HomePod Mini, a faster Apple TV, and maybe some LG smart locks.
Apple A20 outclasses Android rivals in our review: iPhone's lead is impressive
New iPhone 18 Pro reviewed! Our review shows what the flagship can do: a 2nm A20 Pro processor, 12 GB of RAM and a 6.3" ProMotion OLED display. Find out all about the camera upgrade (48 MP with a variable aperture), the long-lasting 4,056 mAh battery and faster 45-watt charging
Players of the game for Penn State vs. USC
Despite a loss to USC, Andrew Rappleyea and Tony Rojas stood out as key performers for the Penn State Nittany Lions.
MacBook Pro overhaul: entry-level model to gain new design sooner than expected
Earlier this year, Bloomberg’s Mark Gurman revealed that Apple has a new M7-powered entry level MacBook Pro in the pipeline...
Rumor: Apple to Announce New Partnership With ADT
Apple may be planning to announce a new partnership with home security company ADT, alongside the introduction of its all-new smart home hub, according to several clues. Apple has invited the media to a "Welcome home" experience in New York on Tuesday, October 13, so the partnership could be made official on that day. Since around July, ADT has posted "Low Voltage Technician" job listings in various U.S.
Scenes from the 34th annual Apple Scrapple Festival in Bridgeville
Take a walk around the 34th annual Apple Scrapple Festival in Bridgeville on October 10, 2026.
Apple discloses deal to hire team and license tech from personalized podcast startup Huxe
Is Apple hoping to get into the AI-generated podcast business?
Jessica Biel and Justin Timberlake’s son disapproved of her revealing outfit in ‘Matchbox: The Movie’: ‘Yuck’
The 11-year-old was “very concerned” about one of his mom’s looks in the new Apple TV film.
Microsoft offers MacBook Pro owners up to $1,000 to switch to Surface Laptop Ultra
Microsoft is offering MacBook Pro owners up to $1,000 in extra cash back when they trade in their Apple laptop and preorder the new Surface Laptop Ultra. The bonus is paid in addition to the device’s normal trade-in value, as Microsoft tries to lure Apple users to its $2,599.99 RTX Spark-powered flagship.
Amazon slashes $430 off 14-inch MacBook Pro M5 Pro, now $2,069
Early holiday deals are in effect at Amazon this weekend, with Apple's M5 Pro MacBook Pro dropping to $2,069 after a $430 discount. You can also save up to $600 on M5 Max models.
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple reportedly plans to unveil an all-new smart home hub as part of the "Welcome home" product launch it announced for Tuesday, October 13. Our image above is just a rough concept based on rumored design details, so be prepared for the device's actual appearance to be different. The device will likely be unveiled in a press release shared on the Apple Newsroom website at around 9 a.m.
iPhone Duo will greet some owners by name on its first boot
New owners of the iPhone Duo will get an extra treat if they buy it from an Apple Store, with the option to personalize the smartphone's boot-up screen to greet them by name.
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple has something special planned for customers who purchase an iPhone Duo in an Apple Store. Employees will be able to customize the Duo so it displays the name of the buyer at the "Hello" screen when it turns on for the first time. Bloomberg's Mark Gurman says Apple retail stores in the United States will have a personalization system for adding the buyer's name to an iPhone Duo, with English and Spanish language options.
iPhone Duo buyers to get a special surprise at U.S. Apple Stores, Gurman says
iPhone Duo buyers who purchase their device at an Apple Store in the US will be treated to a nice little surprise when they turn it on for the first time.
Can agritourism help small family farms in N.Y. survive?
From pick-your-own apples to hard cider and fall activities, farms are finding new ways to bring customers through the gates. But can agritourism help family farms navigate rising costs and labor challenges?
Apple acqui-hires AI startup founded by former NotebookLM developers
The European Union’s Digital Markets Act transparency site lists Huxe as Apple’s newest acqui-hire, and at least the fourth AI-related deal disclosed this year. Here are the details.
Preview | Rapids Return Home for Western Conference Clash with San Jose
The Colorado Rapids (11-13-3, 36 pts., 8th West) return home for a crucial Western Conference matchup against the San Jose Earthquakes (13-8-6, 45 pts., 4th West) on Saturday, October 10. Kickoff at DICK'S Sporting Goods Park is set for 7:30 p.m. MT with coverage available on Apple TV, Altitude Sports
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Preview: Sporting KC hosts Portland Timbers on Saturday at Sporting Park as club celebrates Latino Heritage
Sporting Kansas City vs. Portland Timbers 2026 MLS Regular Season | Game 28 Saturday, Oct. 10 | 7:30 p.m. CT (7:40 kickoff) Sporting Park | Kansas City, Kansas Watch: Apple TV | Pub Partners Listen: 810 AM | 1340 AM | SKC App More: Know Before You Go | 5
Apple marks first Apple TV 4K ‘vintage’ with new model imminent
The original Apple TV 4K from 2017 has just been added to Apple’s “vintage” products list. Here’s what that means.
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
Apple today added the first-generation Apple TV 4K from 2017 to the vintage products list on its website, just four days before a new model is finally expected to debut. Apple today added the first-generation Apple TV 4K from 2017 to the vintage products list on its website, just four days before a new model is finally expected to debut.
Apple event: Three new products are coming next week
Apple’s ‘Welcome home’ event is October 13. Here’s what to expect, including the HomePad smart display, a new Apple TV 4K, and HomePod mini 2.
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand.
Leak Details iPhone Features for Apple's LG Home Accessories
Smart home accessories that Apple reportedly helped LG develop could offer iPhone proximity controls and a way to begin setup before the devices have power, according to findings shared by the leaker known as "pdfu". The findings concern the upcoming LG-branded accessory range that Bloomberg revealed earlier this week. The lineup reportedly includes a thermostat, temperature sensor, deadbolt lock, wired video doorbell, and several security cameras.