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Sunday Night Football open thread: Cowboys at Packers
Come chat during the big Sunday Night Football game between the Packers and Cowboys.
Cowboys vs. Packers live updates, inactives, where to watch: Dak Prescott, Jordan Love face off on 'Sunday Night Football' in Week 6
Ex-NFL CB Terence Newman arrested hours after he was honored by Kansas State for going into the College Football Hall of Fame
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
Black and Gold take care of business in Conway
App State football traveled down to Conway, South Carolina Friday. The Black and Gold looked to bounce back after a heartbreaking loss to Old Dominion University in a back and forth shootout with rival Coastal Carolina University. The first quarter was off to a shaky start. App State, who let penalties rule it last week...
‘The Field Is Atrocious,’ ‘Risking Players’ Health’ — Super Bowl Champion, NFL Fans Rip Playing Surface in London for Jaguars-Texans Game
The NFL’s 2026 international series has gotten off to a solid start, with games in Australia and Brazil followed by two matchups in London. Now, the fifth international game of the season, and third in London, features the Jacksonville Jaguars and Houston Texans at Wembley Stadium in Week 6.
Sunday football open thread
OK, no time for frills, fuss, or too many words. Tottenham Hotspur’s men’s team doesn’t play football until Monday afternoon/evening when they host Coventry, but there are still football games to watch and talk about, if you wanna do so. Which I assume you do, because there are always comments on these open threads, and […]
Five players who stood out in Nebraska football’s loss to Oregon
Saturday night hope turned into Sunday morning heartbreak for Nebraska football fans this weekend. Former Husker quarterback Dylan Raiola entered the game down five points in the fourth quarter and led Oregon to victory on his new home field. Nebraska (5-2, 2-2) lost 17-14 to the Ducks (4-2, 2-1) in Autzen Stadium late Saturday night. Over the last two weeks, fourth-quarter execution has plagued NU, with Oregon and Indiana outscoring them 25-7 in the final period.
‘They Want to Get Into the Taylor Swift Business’ — Media Analyst ‘Rationalizes’ Travis Kelce Possibly Coming in as Troy Aikman’s ESPN Replacement
Kansas City Chiefs tight end Travis Kelce re-signed with the franchise this offseason, and the Chiefs have come flying out of the blocks to a 4-0 record. Once the current season ends, however, there is some speculation about where Kelce may head next, particularly if it comes to a role in the broadcasting booth.
Sunday Night Football: How to watch the Dallas Cowboys vs. Green Bay Packers game tonight
‘Your health is your wealth’: Martin Ho, away from the game
The Tottenham boss on golf, yoga and why switching off makes him better at the day job, plus the Spurs staff who’d give him a game.
Where to watch Packers vs. Cowboys: Channel, live stream, time, schedule for NFL 'Sunday Night Football'
Here is everything you need to know to watch Packers vs. Cowboys, including TV and streaming options for the game.
Yahoo Top 10: After one of the wildest college football Saturdays in years, which team deserves top spot?
Georgia’s Last-Second Loss Sends Shockwaves Across the SEC
The #1 Georgia Bulldogs (6-1, 4-1 SEC) are one piece of a chaotic Saturday in the college football landscape. Georgia fell in shocking fashion to the Auburn Tigers by a score of 27-24. The Bulldogs were in the midst of a frantic comeback effort, but QB Gunner Stockton cost them the game with a late-game […] The post Georgia’s Last-Second Loss Sends Shockwaves Across the SEC appeared first on HEAVY.
Nebraska vs Oregon – Game Thread of STAYING ALERT!
Are you awake? Are you ready to go? What an incredible day in college football. Georgia lost. Texas lost. Indiana lost. Alabama lost. Missouri lost. Right now Notre Dame is…… just took the lead against BYU. Miami and FSU are in overtime. What will Nebraska do? We will be doing a watch along on Youtube,.
Nebraska football vs. Oregon live updates, stats and highlights
Nebraska heads out west to face Oregon. The Huskers are coming off a 20-17 loss to Indiana, while the Ducks lost 17-15 to UCLA at Autzen Stadium.
UAlbany football rips Golden Apple Trophy away from Stony Brook
UAlbany neutralized Stony Brook's pass rush, which led the nation with 24 sacks. The Seawolves finished with one sack and defensive end Khalid Bueno, first in FCS with 10 1/2 sacks, had none Saturday
Hate Auburn When You Can
The more college football changes, the more important rivalries become.
North Carolina Football vs. Duke: Betting Lines, Injury Report
Fresh off an upset at Pitt, the underdog North Carolina Tar Heels visit Durham to battle the Duke Blue Devils.
24-Team College Football Playoff Coming as Soon as 2027
The 12-team playoff era didn’t last long. After just three years, it seems all but official that the playoff will double in size to 24 teams making it feel much more like the NCAA basketball tournament than the original 4-team playoff that lasted from the 2014-2023 season. With the news, we explain the details and […]
Newcastle join Juventus and Roma in race for Sporting’s Doumbia
Newcastle have joined Juventus and Roma in tracking Sporting midfielder Issa Doumbia, just months after his move to Portugal.As noted by Tuttomercatoweb, A Bola splashed the story across its front pag...
Rayo-Athletic to be played behind closed doors
The Rayo-Athletic Club match was suspended after 20 minutes of play on October 10. Now, the sole competition judge has decided that the match will be played at a press conference.The match was suspend...
Germany win over 80 World Cup
Germany's over 80 team has won the inaugural World Cup title in Australia and said that this success goes beyond football. "We need to ensure that more older people take part in sport," player Michael Rätsch from Hertha Berlin told dpa.
Alabama vs. Tennessee: How to watch today's NCAA college football game, where to stream and more
How to watch the Alabama vs. Tennessee game this Saturday.
Notre Dame vs. BYU: How to watch tonight's NCAA college football game, where to stream and more
How to watch the Notre Dame vs. BYU game this Saturday.
Ohio State vs. Indiana: How to watch today's NCAA college football game, where to stream and more
How to watch the Ohio State vs. Indiana game this Saturday.
Oregon makes girls flag football history. Nike, Seattle Seahawks helped make it happen
With support from some of the Pacific Northwest's biggest names, Oregon makes history for itself and hits a milestone for the nation.
MSU vs. Northwestern. How to watch Big Ten football game
The MSU Spartans host Northwestern at noon Saturday, Oct. 17. Fans are in for sunny, yet cold, weather.
Where to watch Tennessee vs. Alabama today: Channel, live stream, time, schedule for Vols vs. Tide
Tennessee hosts Alabama in the latest edition of the college football rivalry. Here's how to watch it with TV and live streaming information.
Today's 5️⃣ top stories: Tebas-Florentino war, Bellingham until 2031
Saturday, October 17 is here, bringing a day packed with football and news. So let's run through the five stories you can't miss to start your day...The Tebas–Florentino Pérez feud is heating up���...
Tebas’s Real Madrid TV comments draw CSD review
Spain’s Consejo Superior de Deportes (CSD) is studying whether to act on its own initiative over remarks by LaLiga president and Spanish federation vice-president Javier Tebas about Real Madrid TV, ...
High school football: Friday's scores
Results from CIF City and Southern Section high school football games on Friday, Oct, 16.
Valencia football takes care of business in matinee win over Canyon
High winds or a moved-up kickoff time, nothing stopped the Vikings from winning on Friday as Valencia came away with a 71-7 over the Cowboys and spoiled Canyon’s senior night. […]
Quakertown football wins fourth straight with victory over CR North
Quakertown dispatched Council Rock North in a Suburban One League Continental Conference high school football game. The Panthers have won 4 straight.
Provo businesses hoping for tourism spike from Notre Dame-BYU football game
Irish fans exploring Provo's Center Street Friday afternoon said they had traveled from places like Connecticut, Ohio and California to catch the big game.
Good Sports: Bulldog Blitz descending back into the Valley
Some traditions are just too good to stay grounded as a Valley skydiving team is making its way to high school football games.
Lobo football team treats paradise like a business trip
The real challenge Hawaii may pose could lie in the travel required to visit the islands.
Kentucky gets some good news linebacker on Friday
Kentucky football has dealt with several injuries at linebacker, but received some good news prior to their game against Oklahoma.
Sports Overtime: Week 8 (Friday, Oct. 16, 2026)
Watch highlights and view scores from Week 8 of the 2026 NSAA football season.
Manny Diaz has Suggestion to Fix Transfers in College Athletics
Duke football head coach Manny Diaz has a great suggestion on how to fix transfers in college athletics.
Football Obsessions Impact Productivity and Health for Fans
Learn how football obsessions impact productivity, how to safely deal with football fandom in safe ways. Manage being a football fan with grace.
College Football Playoff Expansion Could Change Everything For Texas A&M
A proposed 24-team College Football Playoff could give Texas A&M more postseason opportunities, but Mike Elko faces bigger problems with the Aggies struggling in 2026.
Important Players to Watch: College Football Week 5
The season is progressing but Jesse Legree and Jeremiah Smith are elevating every week along with others
Indiana football hosts Ohio State: 3 Things to watch for
Indiana football is set to play its biggest home game in program history Saturday. Here’s what to watch for.
Tennessee-Alabama football game score predictions
Tennessee versus Alabama football game score predictions in Week 7.
John Mills urges Washington football OL to keep pushing forward
After struggling through the first half of the season, John Mills has urged Washington's offensive line to keep pushing forward.
OU football head coach contracts details: What is Brent Venables' buyout?
OU football head coach Brent Venables’ contract extension details were released Friday morning, which the OU Daily obtained.
Napoli must separate McTominay contract negotiations from their midfield plan
Scott McTominay’s reported contract discussions have brought Napoli’s approach to retaining important players back into focus.The immediate temptation is to read every negotiating position as a pr...
Double trouble: Sister duo powers nationally ranked flag football team's 15-0 run
Together, the sisters have produced more than 1,800 yards of offense during the Titans' undefeated season.
Two Weather Implications Of A 24-Team College Football Playoff
The potential weather and climate implications of a 24-team NCAA college football playoff system.
College Football 27 predicts Alabama vs. Tennessee in Week 7
Alabama travels to Tennessee this Saturday for a huge rivalry matchup. Here is who the College Football 27 video game predicts to win.
Pat McAfee Net Worth in 2026: ESPN Salary, NFL Earnings and Business Ventures
Pat McAfee has turned a seventh-round punting career with the Indianapolis Colts into a sports media fortune, and his next ESPN contract could double what he al
Main SEC football storylines for Week 7
Alabama-Tennessee and Missouri-Ole Miss take center stage
Alabama Football 2026: Previewing the Tennessee Defense
The Vols have found themselves with a great defense. Can Alabama break that spirit?
How Congress' college sports bill could impact Delaware’s student athletes
Despite its recent gridlock, the U.S. Senate last month passed the Protect College Sports Act with broad bipartisan support, even as the bill divided Delaware’s normally lockstep delegation.
A 24-team College Football Playoff is the death of college football's regular season
Say goodbye to the best regular season in sports.
Maryland football vs. Rutgers preview
The Terps are looking to snap a four-game skid with their first Big Ten win.
Sports quiz of the week: love, songs, speedy skating and celebrations
Have you followed the big stories in football, rugby, tennis, boxing, basketball, skateboarding, F1 and the NFL?
Vikings’ Standout Receives Blunt Update Among Contract Concerns
Everyone is trying to figure out whether or not the 2026 Minnesota Vikings are a contender or a pretender.Offensively, the Vikings have fielded one of the worst offenses in football through five weeks. Thankfully, the unit showed some signs of life during Minnesota’s 23-13 victory over the New Orleans Saints last Sunday.On the other side […] The post Vikings’ Standout Receives Blunt Update Among Contract Concerns appeared first on HEAVY.
Stats for Arkansas football's 2027 commitments
How Arkansas’ 2027 football commitments are faring.
Auburn Faces Difficult Decision at Center After Cole Best's Struggles
Auburn football faces questions at center after Cole Best struggled against Tennessee. Ahead of facing No. 1 Georgia, Alex Golesh could evaluate Kail Ellis, Cole Skinner and Kenneth McManus as offensive line alternatives, though a starting change appears unlikely this week.
Eagles Select Standout SEC Defender In 2027 NFL Mock Draft
Approaching the midway mark of October, it’s starting to become mock draft season in the NFL world. Since the Philadelphia Eagles are potentially just a few more losses away from reaching a selling point, it seems like the perfect time to glance at some potential additions from the rookie pool. In Pro Football Focus’s first […] The post Eagles Select Standout SEC Defender In 2027 NFL Mock Draft appeared first on HEAVY.
Inside the science and routine behind Maryland football’s strict nutrition regime
Team nutritionist Addie Quinn crafts meal plans and organizes team dinners up to months in advance to help players reach their individual fitness goals.
College football player dies after suffering 'traumatic injury' during game
Southern Nazarene University sophomore safety Tyler Ulrich has died following an injury sustained during a game.
Science Hill vs Maryville - Boys Varsity Football 10/16/2026
Watch the Science Hill vs Maryville - Boys Varsity Football 10/16/2026 live and on demand online on the NFHS Network
Turk Wharton is healthy, relieved, and ready to play
The Panthers defensive tackle had a long and tedious spring and summer, undergoing neck surgery and recovering to get back in football shape. Now, he feels ready to dominate.
Seahawks vs. Broncos live updates, inactives, where to watch: Jaxon Smith-Njigba, Sam Darnold take on short-handed Denver secondary on ‘Thursday Night Football’
Unfinished business in Istanbul? Vincenzo Grifo and Julian Schuster address Freiburg’s European dreams
SC Freiburg supporters have made it abundantly clear that last season’s Europa League final defeat has done nothing to diminish their dreams of European glory. Ahead of Thursday evening’s 3-2 Conf...
NCAA reportedly expanding College Football Playoff to 24 teams
NCAA reportedly expanding College Football Playoff to 24 teams
Thursday Night Football live updates: TV channel, start time, where to watch Broncos vs Seahawks
The Broncos and Bo Nix look to get their offense rolling against the reigning Super Bowl champion Seahawks on "Thursday Night Football."
IP Saves the Day On Streaming
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.
USA Football to host Nations Cup flag football tournament as sport's Olympic debut approaches
USA TODAY Sports unveils 2026 Midseason All-America Football Team
USA TODAY Sports unveils its 2026 Midseason All-America high school football team, honoring the nation's top offensive and defensive players.
Broncos' depth chart for today's game vs. Seahawks
Take a look at the Broncos' depth chart for their 'Thursday Night Football' showdown with the Seahawks.
Giants DC Dennard Wilson: We love being home underdogs
The Giants are 3-1-1 heading into Sunday's home game against a 1-4 Saints team that was excoriated by their owner this week, but oddsmakers don't view the Giants as heavy favorites to win that game.