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Meta is expanding its AI agent Muse to small businesses
The tech giant says the agent can help owners run their business and find new customers.
Students Discover a 309-Million-Year-Old Creature Was Actually a New Species, and Name It After Their Moms
The ancient creature had been mistaken for another species for years — until two Field Museum interns took a closer look and gave it a very personal name
Meta gives small businesses an AI agent that knows their work
Meta's Muse for Small Business connects business tools and accounts to help owners plan campaigns, manage tasks and get more done.
Meta expands Muse AI agent to small business market
Meta expands Muse AI agent to small business market
Meta is expanding its Muse AI agent to target small businesses
The new Muse for Small Business connects to tools including Canva, Slack, and Intuit, and links to Meta ad accounts and business profiles
Meta expands Muse AI agent for small businesses
Meta Platforms is expanding its AI agent Muse to small businesses, adding integrations with tools such as Shopify, QuickBooks, Stripe and Canva to help owners run their businesses and find new customers, as the Facebook-parent aims to diversify its revenue beyond advertising.
Meta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI market
Following the success of its Muse personal AI agent, Meta is introducing a specialized version for small businesses.
Landlocked Chungcheongbuk-do Welcomes First National Marine Science Museum
Landlocked Chungcheongbuk-do Welcomes First National Marine Science Museum Digital aquarium and experiential exhibits bring ocean science to inland residents after six-year development
BRAHM celebrating 15th anniversary with Community Day on Oct. 1
BRAHM, the Blowing Rock Art & History Museum, celebrates its 15th anniversary on October 1 with free public events including tours, art projects, live music, and a special anniversary beer brewed with Blowing Rock Brewing Company to honor the museum’s community and artistic growth.
Children's museum emphasizing fun and science
A plan to find a permanent home for a traveling children’s museum is moving along and funds are being raised to create a permanent home for the STEM focused project,
Kamin Science Center kicks off 35th Anniversary with an addition
PITTSBURGH — Pittsburgh’s most visited museum — the Daniel G. and Carole L. Kamin Science Center — is marking its 35th anniversary with an addition to one of its most beloved experiences. The Miniature Railroad and Village has reopened with an exact replica of the Andrew Bayne Memorial Library in Bellevue, Pa., continuing a tradition […]
Kamin Science Center kicks off 35th Anniversary with an addition
PITTSBURGH — Pittsburgh’s most visited museum — the Daniel G. and Carole L. Kamin Science Center — is marking its 35th anniversary with an addition to one of its most beloved experiences. The Miniature Railroad and Village has reopened with an exact replica of the Andrew Bayne Memorial Library in Bellevue, Pa., continuing a tradition […]
A Minnesota science museum began trying to protect land around its river research station after it opened in 1989; 37 years later, the final 130 acres are protected, completing a 300-acre conservation goal
A conservation effort that began when a Minnesota science museum opened its river research station in 1989 has taken nearly four decades to reach its final stage. According to the Science Museum of Minnesota, it has permanently protected the last 130 acres around its St.
Meta Goes All-In On AI for Businesses Before Muse Goes Horribly Wrong
Nothing to see here, folks.
Philadelphia shouldn’t give up on the Academy of Natural Sciences’ historic museum
The Academy's 150-year-old building faces roughly $150 million in deferred maintenance costs. While that may seem daunting, it is not insurmountable.
Behind the Science with Paleontologist and Curator of Dinosauria Dr. Matthew Carrano
Is the 21st Century the real Age of Dinosaurs? Today, more paleontologists are discovering more dinosaur fossils from more places in the world than ever before. Our understanding of these amazing creatures has leapt forward while their popularity has surged. Museums sit at the junction of these phenomena. The Smithsonian has been a center for dinosaur research for more than a century, and its collections include many iconic and scientifically important specimens. Today, Smithsonian researchers continue to discover new dinosaurs, but they are also uncovering more information about the ones we already know and love. New techniques and approaches allow them to investigate aspects of dinosaur biology, ecology, and evolution in ways that would have been inconceivable to early paleontologists. The result is an ever-improving understanding of dinosaurs as living, breathing, and thriving animals. This month, go behind the science with paleontologist Dr. Matthew Carrano, Curator of Dinosauria at the National Museum of Natural History as he discusses new discoveries at home and abroad, in the field and in the museum. Registration is encouraged. Space is filled on a first come first served basis. ---------------- About the Series: Behind the Science A monthly after-hours series featuring NMNH scientists and researchers Each month, join the National Museum of Natural History for the new series, Behind the Science, where NMNH researchers share insights into their latest discoveries and explore the fascinating questions driving their work—from the origins of life to the future of our planet. Come learn what’s happening behind the scenes and how science shapes our understanding of the natural world. Programs take place in Q?rius, the Coralyn W. Whitney Science Education Center. Topics and speakers announced on a rolling basis, but save the dates now!
Torrance named president, CEO of Fenimore museums
Joshua Campbell Torrance has become president and CEO of Fenimore Art Museum and Fenimore Farm and Country Village in Cooperstown, succeeding Paul D’Ambrosio.
Google is killing off Gemini's Gems in favor of 'skills'
As all-in-one AI agents like Meta's Muse and Instinct take off, Google is opting to end a feature which built task-specific agents.
Science Museum of Virginia Opens Interactive “Rescue” Exhibit
Watch Virginia This Morning each weekday from 9 to 10 a.m. Find the show on Facebook and Instagram at @VirginiaThisMorning.
Buffalo Museum of Science unveils permanent Bills, Sabres and Bandits exhibit
The Buffalo Museum of Science opened the $3M Science Stadium interactive, a permanent exhibit that focuses on the Bills, Sabres and Bandits and brings the science and engineering behind professional sports to life.
Beach Institute, Savannah African Art Museum hosting community chat on women’s health
The Beach Institute and the Savannah African Art Museum are partnering to launch a community conversation focused on women’s health and wellness in October.
100,000 Square Foot Expansion Breaks Ground at Liberty Science Center
One of the Garden State’s most prominent museums will be getting an otter habitat, goat playground, physics-themed mini golf, and more as part of a $40 million revamp.
Pictures from last day of the Academy of Natural Sciences
Founded in 1812, the oldest natural science museum in the Americas closed its doors to the public at 5 p.m. on Sunday, Sept. 27, 2026.
Meta's Muse AI assistant raises major cybersecurity and privacy concerns
Meta's Muse AI assistant is helping users save money on subscriptions, but it requires access to personal bank accounts and credit cards. Liz Peek warns of potential cybersecurity risks and the threat of rogue agents.
‘Samizdat Sundays’ at Wende Museum is political resistance through art
Wende Museum workshops center on samizdat, in which Soviet dissidents hand-typed literature to bypass state censorship. At a time when the U.S. government is curtailing public discourse, the practice remains relevant for cultivating forms of individual resistance.
‘Samizdat Sundays’ at Wende Museum is political resistance through art
Wende Museum workshops center on samizdat, in which Soviet dissidents hand-typed literature to bypass state censorship. At a time when the U.S. government is curtailing public discourse, the practice remains relevant for cultivating forms of individual resistance.
BUSINESS BRIEFS September 28, 2026: Business news in the Berkshires and beyond
Business news from MCLA, The Clark, Berkshire Film and Media, Willams College Museum of Art, Mill Town Foundation, and more
Sept. 28: Science Central to host 11th annual science fiction cosplay event
FORT WAYNE — Science Central Marketing Director Kristen Peck was helping a film crew at the hands-on museum when she stopped to answer a few questions about Sci Fi Central,
Newly Identified Frog-like Creature Named by Student Scientists After Their Moms
A newly identified frog-like creature that lived before dinosaurs has been named—by 2 student scientists who discovered it— after their moms.
A final day at the Academy of Natural Sciences bring tears, nostalgia and disbelief
Inside the museum, a steady stream of visitors took photos, touched the skin of of a scaly anteater being circulated by educators, and guided toddlers in dinosaur costumes through exhibits.
Pokémon Space Trail and Pokémon Merchandise Land at the Science Museum in World Space Week
Pokémon fans can join a new space-inspired adventure at the Science Museum from Friday 2 October, when an out-of-this-world trail takes over the museum’s galleries as Trainers around the world cel…
Small Business Tech News: Could One ChatGPT Prompt Help Earn You $100K?
Earning $100K may be possible with a single ChatGPT prompt. Also - HubSpot and Teams have new features and Meta's Muse is popular.
Could AI Commerce Reshape Meta (META)’s Business Model?
Meta Platforms, Inc. (NASDAQ:META) is expanding the commercial capabilities of its Muse AI assistant through a strategic partnership with Shopify, giving investors another potential avenue for AI monetization beyond digital advertising. On September 21,Shopify CEO Tobias Lütke announced a partnership with Meta to bring Shop Pay agentic checkout to Muse, allowing users to shop from […]
People in Business: Variety appoints; City Museum names; Saint Louis U-Madrid appoints
Catch up on local business appointments, awards and hires.
Dinosaur costumes, signs mark last push to save Academy of Natural Sciences Philly rallies to save Academy of Natural Sciences
Philadelphia supporters rallied outside the Academy of Natural Sciences ahead of its planned Sept. 30 closure, urging Drexel to keep the museum open.
‘Charming and disarming’ … how Meta’s technology-packed Muse harnesses the power of cuteness
The tech giant has launched a cute ‘little guy’ that can answer emails, book travel or do your weekly food shop
Inside Meta's AI success and how Nat Friedman drove Muse's launch
Meta's Muse became an App Store hit after a rocky start for its AI team. Here's how Nat Friedman, new hires, and AI training turned things around.
Historian Price to present program at Owensboro Museum of Science and History
Author and historian Eddie Price will present the historical program "Homemaking on the Kentucky Frontier" at 6 p.m. Monday, Sept. 28, at the Owensboro Museum of Science and History.
William Penn Foundation offers funding to keep Academy of Natural Sciences museum open
A Drexel spokesperson did not say whether the school had declined the offer, but said, “No proposal has been presented that would provide a permanent, sustainable path forward" for the museum.
Councilmembers call for special hearing on Academy of Natural Sciences
The Academy of Natural Sciences of Drexel University in Philadelphia will permanently close its museum after its final day open on Sept. 27.
What does Meta’s Muse do that Spotify’s AI can’t?
Muse can make playlists, too. Its bigger pitch is connecting your listening to the rest of your plans.
Mütter Museum will display bonus collection items for after-hours ‘Frankenstein’ finale
The Nov. 12 Meet & Geek will explore the science and medicine behind Mary Shelley’s novel as the museum closes out its seasonal pop-up.
Game on for Science Stadium at Buffalo Museum of Science
The Buffalo Museum of Science has opened its $3 million Science Stadium interactive exhibit. Developed in partnership with the Buffalo Bills, Buffalo Sabres, and Buffalo Bandits, the permanent exhibit brings
Scientists Discovered a New Species in a 309-Million-Year-Old Museum Fossil and Named It After Their Moms
Jeanerpeton was long labeled as another species, highlighting how much ancient amphibian diversity may have gone unnoticed.
Anida Yoeu Ali is 'The Buddhist Bug' in a compelling exhibit at VPMA
Performance artist Anida Yoeu Ali's exhibit, 'Anida Yoeu Ali: The Buddhist Bug,' features a 328-foot-long performance installation of an orange bug that explores race, religion, feminism and immigration, and will weave in and out of the gallery rooms.
Grammy Museum expands Olivia Rodrigo exhibit with ‘Note by Note’
ANAHEIM, Calif. — The Grammy Museum in Los Angeles is inviting Olivia Rodrigo fans on a trip down memory lane. The new “Note by Note” exhibit, which opened Friday and
Science Museum of Minnesota Permanently Protects 130 Acres Along St. Croix River
It brings the museum's total conserved land near the river to more than 300 acres.
Meta debuts Tamagotchi-style AI agent
Meta is creating a tiny, portable Muse Charm device for carrying around the company's AI agent, CEO Mark Zuckerberg has announced.
The bell tolls for the Academy of Natural Science's museum
Philly is losing a nearly 200-year-old institution and one of the premier museums along the Benjamin Franklin Parkway.
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Meta built its $243 billion ads business on human attention. Agents could be next in line.
Science Museum of Minnesota permanently protects 130 acres along the St. Croix River
Partnership with the Minnesota Land Trust and Washington County completes permanent protection of the St. Croix Watershed Research Station—more than 300 acres in total
‘It’s been transformational’ | Ribbon cut for Science Stadium, celebrating partnership between Bills, Sabres, Bandits and Buffalo Museum of Science
Science Stadium, the new Buffalo Museum of Science (BMS) exhibit created in partnership with the Buffalo Bills, Buffalo Sabres, and Buffalo Bandits, was celebrated with a ribbon-cutting ceremony on Thursday – in a very Buffalonian way.
Buffalo Museum of Science unveils new STEAM activities for WNY sports fans
Buffalo Museum of Science unveils new STEAM activities for WNY sports fans
Buffalo Museum of Science opens $3M Science Stadium exhibit with Bills, Sabres and Bandits
The Buffalo Museum of Science is opening a new $3 million exhibit that combines STEM education with the world of professional sports. The exhibit is in partnership with the Bills, Sabres and Bandits.
Meta gets to consumer AI device market before OpenAI, but Zuckerberg's strategy remains unproven
Meta CEO Mark Zuckerberg's new Muse Charm device is intended to put his company ahead of rivals like OpenAI and Google in AI agents and consumer hardware.
Harvest Festival returns to Littleton Museum
As trees begin to shed their leaves and fall sets in, many are searching for autumnal festivities to celebrate the season. Luckily, Littletonians don’t need to search far from home,
‘It’s been transformational’ | Buffalo Museum of Science cuts ribbon on Science Stadium
New exhibit, a collaboration with Sabres, Bills, Bandits, celebrates Buffalo sports and explores career options in the field.
MSU College of Letters and Science Distinguished Professor to talk about pursuing passions and excellence in Oct. 8 lecture
Brian Bothner will reflect on a career advancing biomedical research, mentoring students and expanding scientific opportunities across Montana in a free, public lecture at the Museum of the Rockies on Oct. 8.
Science Museum will preserve 130 acres on the St. Croix River
Advocates say the move will permanently protect land surrounding a research station while inspiring future generations of scientists and artists.
Interactive sports exhibit set to open at Buffalo Museum of Science
The new $3 million exhibit at the Buffalo Museum of Science includes a new sports simulator, an anchor desk that allows visitors to record their own highlight reel as a broadcaster, a sports medicine lab, and a mascot design studio.
Melania Trump hosts China’s first lady
WASHINGTON (AP) — Melania Trump and Peng Liyuan on Thursday toured one of the largest Asian art museums in the United States, celebrating cultural ties between the U.S. and China during a high-profile diplomatic visit to Washington. Leaving their husbands behind at the White House, the first ladies visited the Smithsonian’s National Museum of Asian […]
MOCA names Jonathan Abbott new director after years of turmoil
The Museum of Contemporary Art has appointed Jonathan Abbott, formerly of GBH in Boston, as its new chief executive and director. Abbot will be the institution's sixth leader since 2008.
Griffin MSI’s new design must go back to the drawing board: ‘Carbuncle in the park’
The two-story, 458-foot long entry pavilion threatens to visually overpower the landmark museum's historic entrance and great lawn.
Muse will apparently let you download its entire filesystem
With a little coaxing, Meta’s AI will reveal all its secrets.
Meet the Muse mascot, Jolly. Who doesn't love a little guy?
Jolly joins a long line of mascots tasked with making companies feel more approachable.
Meta's New AI Device Is This Tamagotchi-Like Muse Charm Keychain
Meta says the keychain will be ready to ship by the holiday season, like some kind of bizarre AI stocking stuffer.
Get messy with Mess Fest at Science Museum of Virginia
8News got a visit from a special guest who brought some special items about a Science After Dark event at the Science Museum of Virginia on Friday.
Meta’s Muse AI Charms can interact with each other
More details about Meta’s Tamagotchi-like AI charm.
The Massachusetts lesbian bar that broke the internet
Did the spat spur political commentators, culture-war scolds, and those bemused by the Pioneer Valley’s charm? Yes, yes, and yes.
Meta's Charm gadget carries CEO Zuckerberg's big AI ambitions
Mark Zuckerberg took repeated digs at Apple during Meta's annual event on Wednesday, only to borrow a page from Steve Jobs' playbook for a surprise reveal: a pocket-watch-sized device that carries Meta's viral Muse AI agent into the real world.
Bradbury Art Museum receives 'Big Read' grant
The Bradbury Art Museum (BAM) at Arkansas State University has been awarded a 2026–27 National Endowment for the Arts (NEA) Big Read grant, making it the only organization in Arkansas...
China-Russia space camp in Malaysia opens to youth in Southeast Asia
Private initiative brings together a Russian astronaut trainer and a Chinese science museum to teach ethics and space science in Penang.
Meta made a Tamagotchi-like wearable for its Muse AI agent
The tiny hardware device creates another mobile home for its AI agent Muse.
Mark Zuckerberg debuts $1,299 Meta VR Glasses and Muse Charm pendant amid AI agent push
Meta CEO Mark Zuckerberg reveals $1,299 Meta VR Glasses and Muse Charm gadget for AI agents.
Meta gives Muse more power, teases handheld AI device
Meta is giving Muse more power, will add to handheld device, smart glasses.
ENTERTAINMENT: ‘Barbie and Friends’ come to ESSE Museum; Laman library hosts wrestling
ESSE Museum & Store opens “Barbie and Friends” with a 5-8 p.m. Thursday opening reception that offers the opportunity to “meet two real live Barbies in person,” according to a news release.
MN Science Museum’s Pine Needles, Tanglewood lands permanently protected
The new protections mean the museum’s entire 300-acre St. Croix Watershed Research Station has been conserved.
First impressions of the Lucas Museum on opening day
'Star Wars,' R2-D2, Padmé Amidala, D'Arcy Carden, C.S. Lee: Lucas Museum of Narrative Art opening day visitors on L.A.'s newest cultural institution.
Zuckerberg to unveil new AI products as Meta’s Muse app tops charts
Social media group’s personal AI ‘agent’ that can shop and schedule has become most downloaded app in US
Alamo Museum Brings Karankawa History to Life for Students
Homeschool students received a hands-on lesson in Texas Indigenous history Sept. 22 as Maria del Pilar Garza Museum Director Alejandro Oyoque shared his knowledge of the Karankawa people and guided students in building a bow.
Fernbank Museum to welcome Bean Sprouts Café this week
Fernbank Museum of Natural History will welcome a new café this week as part of the museum’s ongoing transformation.
Attleboro Arts Museum holding 35th Benefit Art Auction
ATTLEBORO, Mass. – The Attleboro Arts Museum announces its 35th Benefit Art Auction. The Attleboro Arts Museum’s annual Benefit Art Auction is one of the museum’s largest fundraising events of
Mobile children’s museum ‘in the business of restoring childhood,’ one building block at a time
In advance of brick-and-mortar, Heart of Play hosts pop-up exhibits throughout Whatcom County
Interoperability roundup: New AI connections, more QHINs
HealthEx enables users to connect medical record data to more applications and devices, including Meta's Muse artificial intelligence assistant, as more health tech companies and HIEs participate in TEFCA.
Armand Hammer's private art collection arrives at Sotheby's L.A.
Hammer Museum founder Armand Hammer's private art collection will go up for auction after a preview exhibition at Sotheby's L.A. Works include Mary Cassatt's "Summertime" and Edgar Degas' "Trois danseuses."
Lunch Break Lecture: Keith Hebert to discuss the history of sports entertainment
BY ANN CIPPERLYFOR THE OBSERVER OPELIKA— Keith Hebert, the Draughon Professor of Southern History at Auburn University, will speak at the Lunch Break Lecture Series at noon on Sept. 30 at the Museum of East Alabama.He has published several award-winning books on the history of the Civil War, including “Cornerstone of the Confederacy,” which won […]
Utica Children's Museum Will Offer Free Activities for 'Worldwide Day of Play' September 26
Families can enjoy a day of free activities and creative fun at the Utica Children’s Museum during the "Worldwide Day of Play" celebration.
Entertainment-Booking Startup Ande Raises $52 Million From Lightspeed, Redpoint
Personal AI agents like Instinct and Muse have promised to take away the hassle of booking hard-to-get restaurant reservations, Broadway tickets and sporting events. Now, a startup is coming out of stealth to do the same for corporate entertainment—events, group dining, catering, sporting events ...
Political science department holds bipartisan midterms panel
The Department of Political Science last Wednesday hosted "Perspectives on the 2026 Midterm Election” as part of the Peter J. Hoagland Integrity in Public Services Lecture Series at the Sheldon Museum.
San Francisco, it’s neen unBelievable — A message from Jim Pattison Jr., President of Ripley’s Believe It or Not! World Entertainment
For nearly 60 years, Ripley’s Believe It or Not! has been part of the fabric of Fisherman’s Wharf. After careful consideration, we have made the difficult decision to close our current …
Museum of Science Announces First Wave of Fall Programming for New William and Charlotte Bloomberg Public Science Common
One-night events with engineer and creator Mark Rober and GRAMMY-winning musician Jacob Collier. Additional headliners and programming to be announced in the coming weeks. BOSTON--(BUSINESS WIRE)-- The...
Bobcat Company pledges $1M to Fargo Moorhead Science Museum
Plans for a regional science museum in Fargo received a major boost after Bobcat Company committed $1 million to the project, the Fargo Moorhead Science Museum announced Monday.
Pokémon coming to Science Museum for space-themed experience
Pokémon Space Trail is created in partnership with the European Space Agency
AI connectors: How the App Store-big internet keys work
Meta is opening Muse connectors to developers. Here's how they could make AI agents more useful — and reshape online commerce.
How lip-syncing to AI let Forced Entertainment ‘play the game of theatre’
Today we have a fascinating piece by long-time Forced Entertainment fan Ben Kulvichit, speaking to Tim Etchells about their latest show Cold Sweat, how they are integrating lip-sync and AI voices into their work, the question of ‘authenticity’ on stage, and how lip-sync has even opened the door for them to make “something a little bit like drama”. This piece is a paid partnership with the Southbank Centre, where you can see Cold Sweat next month – we’re very grateful to the Southbank Centre for their ongoing support for Exeunt. Holly Williams ‘It was immediately interesting and uncanny’ **By Ben Kulvichit** “Is the microphone on?” So goes one of the opening lines of Signal to Noise, delivered by a human performer lip-syncing to an AI-generated voice. The voice is American, cheery but sluggish, slowed down into a gelatinous drawl. It repeats ad infinitum in a farce of stuckness; an answer never materialises. I find myself asking the same question as I hop on a Google Meet call with Tim Etchells, the artistic director of Forced Entertainment. We spend five or ten minutes frowning at each other, muting and unmuting, me gesticulating in semaphore into my webcam, checking if I am coming through now, restarting the laptop. To Etchells, I appear exaggeratedly mouthing words, my voice missing. In this gloopy purgatory of broken communication, life imitates art imitates life imitates art. We try a Zoom instead. Forced Entertainment, the pioneering British theatre company who have been at the avant-garde of performance since the 1980s, turned an interesting artistic corner with Signal to Noise, created on the occasion of their 40th anniversary. The whole performance employed this lip-sync technique to AI voices; on the face of it a left-field move from a company whose identity has long been grounded in the earthy, immediate presences of its performers and its unassuming, low-tech approach to theatricality. The technique, however, turned out to provide the company with a “rich new seam” of artistic enquiry, and has now spawned a trilogy of works. The second instalment, Cold Sweat, plays at Sheffield Theatres, Southbank Centre, and Lancaster Arts in October, while the third part, Everything Must Go, has been touring in Europe and is slated to come to the UK in 2027. As is often the case with Forced Entertainment shows, the main conceit for this work didn’t arrive until quite late. They were “four or five weeks into rehearsals for Signal to Noise,” Etchells recalls, and getting nowhere. Away from rehearsals, he had been playing around with feeding “weird texts” to AI voices to see how they would cope with them – “basically for my own amusement” – and was compelled by the uniformly “serviceable, benign, good-natured” tone they would read in, no matter how poetic, fractured or experimental the writing. On a hunch, he brought some examples into rehearsals and the performers gave lip-syncing a go. “It was immediately interesting and uncanny,” he recalls, with the performers having to deal in the moment with the problem of mapping themselves onto another artificial ‘performer,’ which itself was dealing with the problem of a very human text. “Almost all the writing for these projects would be useless to us unless it was done in this way,” says Etchells. “We wouldn’t know what to do with it. It’s too poetic. It’s too fictional. It’s too tangled.” But exploring lip-syncing along to the text has opened “an enormous reservoir of ways of thinking about writing and performing.” Subscribe to Exeunt, and get two in-depth pieces on theatre a week, direct to your inbox Subscribe Forced Entertainment have long been sifting through the detritus of popular culture, from daytime TV to end-of-the-pier vaudeville, magic acts and clown shows, to find frameworks for their own unusual entertainments. Lip-syncing, then, makes sense for them to experiment with. As a mode of performance, it’s wired into popular consciousness through pop stars trying to convince stadium audiences of their liveness, or those same voices as channeled through the made-up lips of contestants on RuPaul’s Drag Race, or movie dialogue spreading virally through the host bodies of TikTok users. For Etchells, lip-syncing is often about “approaching real voices and trying to take on their aura,” subsuming that original human presence into yours. “There’s a very basic, elemental sort of theatre magic to it, produced in this very easy way.” This broad approach resonates with instances of lip-syncing within contemporary performance, too. In works like Re-Member Me and Showmanism, performance artist Dickie Beau acts as a kind of spirit medium for archival recordings (this process of re-membering – as in, giving corporeal form to voices – relies on his masterfully precise actor’s technique), while Frankie Thompson is similarly possessed by a host of characters ranging from a nine-year-old Jacob Rees-Mogg to Cliff Richards, all of whom she finds compellingly nauseating, in the exorcism ritual that is her latest show, Horrible Things. What’s different about Forced Entertainment’s use of lip-syncing is that here, there is no original presence to be channeled. The performers are instead taking on what Etchells describes as “the voices of nobody,” or rather the “phantasmic, aggregated echoes” of the many many voices on whose data the AI has been trained, and which are now conjuring into existence words they never actually said. There is a sort of mournful, empty quality to these voices, having “washed up” far away from the people they originally belonged to, to find themselves in stranger’s mouths listing objects, wondering if anyone can hear them and glitching in interminable loops. There is a cold, sad anonymity to it all. Etchells remarks that occasionally the software company he used has notified him that particular people are withdrawing their voices from the platform, instructing him to cease use of those voices. Using these technologies in performance certainly brings up ethical questions around digital rights, consent, identity and ownership, although in the grand scheme of things, Etchells is fairly blasé about it: of all the purposes someone’s voice might be put to without their knowledge, “an avant-garde performance is probably the least of their worries.” [ ](https://exeuntmagazine.substack.com/p/frankie-thompson-horrible-things-essay-mental-health-compulsive-behaviours-pleasance-courtyard-soho-theatre) [ Frankie Thompson: How I manage my own ‘horrible things’ at the Edinburgh Fringe ](https://exeuntmagazine.substack.com/p/frankie-thompson-horrible-things-essay-mental-health-compulsive-behaviours-pleasance-courtyard-soho-theatre) Exeunt · Aug 25 [ Read full story ](https://exeuntmagazine.substack.com/p/frankie-thompson-horrible-things-essay-mental-health-compulsive-behaviours-pleasance-courtyard-soho-theatre) For the performers, though, lip-syncing to these strange, artificial voices is an odd task, requiring them to bend their live, human presence into the shapes produced by machines. Politically, it mirrors processes that are already at play in the continued computational automation of human life. Etchells brings up James Bridle’s writings on new technologies as a reference point: one example Bridle gives is of “chaotic storage”, a logistics technique employed by Amazon fulfilment centres whereby items are stored not according to traditional methods of categorisation or alphabetisation, but in a way that an algorithm determines to produce the most efficient routes for ‘picking’ based on customer purchase patterns. This appears completely random and incomprehensible to humans, with paddling pools sitting next to USB sticks sitting next to blowtorches, and so for the warehouse workers, the process of picking items becomes completely reliant on technology which tells them where to go. Our world is increasingly being designed not with humans in mind, but rather machines. As Etchells puts it, “technology malforms the space, and then you end up having to live in it.” Initially, Forced Entertainment tried their best to live in the world of machines: “I was in the it’s-got-to-be-perfect school of lip-sync,” says Etchells. But with their aesthetic being so tied to the failing act, the slipping mask, the shoddy costume, “it’s no surprise really that that didn’t last.” Instead, the performers got to enjoy being late for a line, or playing games with each other, “stealing” each other’s voices. Etchells compares it to the principles of ventriloquism, in which a free-floating voice unattached to a body is fundamentally discomforting and “sort of traumatic”. That discomfort is equally as alluring to Forced Entertainment as the satisfaction of precision, the pretence of authenticity only interesting if shown to be a pretence. Lip-sync has also opened up new avenues for the company. Having been allergic all their lives to Plays-with-a-capital-P, with Cold Sweat Forced Entertainment find themselves approaching something a little bit like drama. Rather than the presentational arena of Signal to Noise’s open white stage, Cold Sweat places us more decisively in a “fictional locale”: what appears to be “the aftermath of some disastrous party or backyard drinking binge” where three figures – family members, or neighbours, perhaps – are the last ones standing. “It’s all quite acrimonious and accusatory, everyone’s talking over each other.” For Etchells, this more fictional mode is “a door that we’ve never been able to open. We’ve just never really gone there.” Perhaps it is the technique of lip-syncing, an extra buffer of mediation, that allows them to venture away from the here-and-now without feeling that they have to commit to the “psychological claptrap” that comes along with acting; to be able to “play the game of theatre, without getting one’s hands too dirty.” As I wonder how else the impulses behind Forced Entertainment’s work have changed over time, it occurs to me that over the last ten years of new creations, with the exception of If All Else Fails, the company’s performers haven’t ever spoken on stage: there were two shows without any language at all, Out of Order and Under Bright Light, and then this trilogy of lip-sync works. Etchells agrees it’s a shift away from earlier productions, that were so often about “the actual voices of the performers and their actual presences. We had a lot of money, in some ways, on an authentic approach to what it might mean to speak on the stage.” But this sense of authentic presence itself had a fakeness to it; these days, Etchells can’t stand that mode of being onstage where performers “are here to be cheeky and witty versions of themselves. I don’t want to be charmed.” Pulling back into a more anonymous space has resulted in works that feel slightly sharper-edged, more brutal in a way. “All of these shows are post-Brexit, post-Trump, post-truth, post-everything,” Etchells notes. Speech, charisma, authenticity – these things feel politically loaded, and perhaps warmth and openness just don’t feel like the right tools to reflect the world we’re living in. “It feels like the space is closing down, and we’re trying to deal with the fact that the system, the structure that you’re in, is more oppressive and more powerful. It probably always was, but I think we’re just more tuned to it now.” Yet even without their voices, the performers’ distinctive presences – ones that many audiences have followed around for years, if not decades – still, inevitably, shine through as they physically navigate whatever unending task the system of the piece has set for them. They’re still trying to keep up with the onslaught of text, still running about, changing costumes, moving stuff around. The human is always stuck in the teeth of the machine, jamming the smooth, frictionless cheeriness of the not-real, gesticulating silently, trying desperately to communicate. Cold Sweat is at Sheffield Theatres, 2 to 3 October; Southbank Centre, London, 9 to 10 October; Lancaster Arts, 14 October [ ](https://exeuntmagazine.substack.com/p/exeunt-recommends-the-best-autumn-theatre-2026-lives-of-others-standard-of-living-our-friends-in-the-north-lanny-) [ Exeunt recommends... the best autumn theatre ](https://exeuntmagazine.substack.com/p/exeunt-recommends-the-best-autumn-theatre-2026-lives-of-others-standard-of-living-our-friends-in-the-north-lanny-) Exeunt · Sep 16 [ Read full story ](https://exeuntmagazine.substack.com/p/exeunt-recommends-the-best-autumn-theatre-2026-lives-of-others-standard-of-living-our-friends-in-the-north-lanny-) This piece was paid for by the Southbank Centre. Such support helps Exeunt to keep publishing the most interesting writing, about the most exciting theatre. Interested in partnering with Exeunt? Visit our Advertise with Exeunt page, where you can get more information, download an advertising pack, and find our contact details.
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