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Dylan Sprouse Tackles Alleged Trespasser at His Home
Sprouse also had a gun during the confrontation, but reports vary as to whether he ever brandished it.
Dylan Sprouse Tackles Alleged Trespasser at His Home
Sprouse also had a gun during the confrontation, but reports vary as to whether he ever brandished it.
Dylan Sprouse Tackles Alleged Trespasser at His Home
Sprouse also had a gun during the confrontation, but reports vary as to whether he ever brandished it.
Politics News Site NOTUS to Become ‘The Star’
The Washington publication is rebranding as it expands its local news and sports coverage in the wake of substantial layoffs at The Washington Post.
Omnicom brews Olixir from FCB Health, rebranding storied agency after Interpublic takeover
Omnicom Health has stamped its mark on the recently acquired FCB Health New York,
After sale of its shoe business, Allbirds pivots to AI
Allbirds is ditching wool sneakers for AI servers, rebranding as NewBird AI after locking in a $50M convertible financing facility.
After sale of its shoe business, Allbirds pivots to AI
Allbirds is ditching wool sneakers for AI servers, rebranding as NewBird AI after locking in a $50M convertible financing facility.
Assessing Six Flags Entertainment (FUN) Valuation After Rebrand And Recent Share Price Momentum
Six Flags Entertainment (FUN) has drawn investor attention after its recent rebranding from Cedar Fair, L.P. The newly named operator of amusement and water parks now reflects a unified identity across its North American properties. See our latest analysis for Six Flags Entertainment. The share price has climbed to US$19.94, with a 7 day share price return of 11.52% and a 30 day share price return of 24.70%. However, the 1 year total shareholder return of 38.07% and 5 year total shareholder...
A Look At Madison Square Garden Entertainment (MSGE) Valuation After New Impossible Foods Partnership
Partnership with Impossible Foods puts food trends in focus for MSGE stock Madison Square Garden Entertainment (MSGE) is in the spotlight after announcing a multiyear partnership with Impossible Foods that introduces a dedicated plant-based concession concept inside The Garden. The agreement ties Impossible Foods branding to New York Knicks and New York Rangers home games and expands plant-based menu options across concourses and premium areas, giving investors a fresh angle on how MSGE...
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
Are you a ‘HENRY’? Why 90% of financial advisers will waive their minimums to get your business.
Most advisory firms’ $500,000 or $1 million thresholds are actually just branding tools. Here’s how to tell if you’re actually a good fit for their services.
Microsoft starts removing unnecessary Copilot buttons in Windows 11
Microsoft has rolled out a Notepad update for Windows Insiders that removes the Copilot branding and icon from within the app, Windows Central has reported.
How to fix the UN Decade of Ocean Science
In a previous post an uncomfortable reality was highlighted: that the UN Decade of Ocean Science for Sustainable Development (2021–2030) has, so far, delivered more branding than transformati…
Brandi Gabbard launches St. Pete mayoral bid with focus on infrastructure, housing, energy and critique of Ken Welch
Gabbard used much of her own remarks to lay out her vision for the city.
Expansion gives millions of entities access to business tax accounts
The IRS said Monday it is opening the online, self-service accounts to partnerships, Indian tribal governments, tax-exempt organizations, and federal, state, and local governments.
Female DJ from Omaha breaks down barriers in entertainment space once reserved for men
An Omaha native has followed her adventurous spirit to become a pioneering, enterprising DJ and hype girl in Miami and beyond. Branding herself DJ ReRe, this vivacious, visionary millennial thrives in a male-dominated field through her for-profit ReMixed Events that supply DJ and concierge services for elite weddings, corporate events, parties, fashion shows, cruises and […]
Your Odin 3 Might Not Actually Use the Snapdragon 8 Elite, but There’s More to the Story
The Odin 3’s chip story just got messier, as AYN replaces Snapdragon 8 Elite branding with Dragonwing Q8 across its official landing page.
FishBait Solutions rebrands as Pivotal Sports & Entertainment
Some 18 years after is after its founding by Rick Jones as FishBait Marketing, the boutique agency known as fishboat Solutions since 2021, is rebranding to Pivotal Sports & Entertainment.
Fighting Hawks Sports Partnerships to Launch Uniform Branding RFI on March 31
GRAND FORKS, N.D. – Fighting Hawks Sports Partnerships (FHSP), the sponsorship arm for University of North Dakota Athletics and the Ralph Engelstad Arena, will distribute a Request for Information (RFI) beginning Tuesday, March 31, as it explores potential uniform and apparel branding partnerships across UND Athletics programs.
Brandi Gabbard sets kickoff as St. Petersburg mayoral candidates build early war chests
Gabbard has been active in several high-profile city issues including the ongoing debate over redevelopment of the Historic Gas Plant District.
Brandi Gabbard looks for fundraising surge to close Q1
Next month's finance reports will be telling as the cycle starts to heat up.
Miami Marketing Leader Bruce Turkel Talks Branding, Business Growth, and Miami’s Evolution on “Localized Miami”
50 Years of Environmental Data Can Predict Health and Strandings of Sea Lions Pups in California
For more than 50 years, NOAA Fisheries has conducted vital research on seal and sea lion populations at a remote research station on San Miguel Island, California. The long-term data set provides clues to help us understand what environmental conditions lead to malnourished California sea lion pups and increased stranding levels. This information is important for managing their populations and helping rehabilitation centers prepare for periods when sea lion pup strandings may be elevated.
HOMETOWN ENTERTAINMENT: Lots of events across southwest and central Virginia this weekend
Grandin Chillage returns Friday to Roanoke with live music and food, along with the long tradition of the MDA Car Show in Salem
Apple Business Essentials goes free as Apple merges enterprise tools into Apple Business
Apple is offering Apple Business Essentials for free as it merges device management, branding tools, and support under the new Apple Business platform.
Apple sets June date for WWDC 2026, teasing "AI advancements"
Apple will host its next Worldwide Developers Conference the week of June 8. The company is expected to announce major updates to Siri with advanced AI capabilities.
The problem with Trump promoting "gold standard science"
This simplistic branding is confusing, misleading, and potentially harmful to scientific literacy.
Apple’s Worldwide Developers Conference returns the week of June 8
Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 8-12.
The Problem With Promoting ‘Gold Standard Science’
Opinion | Branding scientific research with a simplified label risks misleading the public and harming scientific literacy.
One of Chicago’s biggest warehouse developers is rebranding
The rebranding aims to avoid confusion with similarly-named commercial property developers as the Chicago company expands into new markets.
Conservative media figures lose court bid for WA House press passes
A federal judge ruled Tuesday that Washington state lawmakers were within their rights when they declined to issue press passes to three conservative media figures.
US to end prosecution of Turkiye’s Halkbank over alleged business with Iran
US prosecutors say Turkish assistance in negotiating ceasefire , release of captives from Gaza contributed to settlement.
Charlton College of Business students explore luxury branding in France during Winter Session
Seniors gain global perspective on European brand strategy at emlyon business school
Proactiv Entertainment
New branding and redefined values strengthen the company's global position in the live entertainment industry
The Making of the Music of Kirby Air Riders — Part 1 - News
Interviewees Masahiro Sakurai (middle) Director of Kirby Air Riders. Worked on the Kirby™ series, Super Smash Bros.™ series, Kid Icarus™: Uprising, and more. Noriyuki Iwadare (right) Composer. Best known works include the Grandia series, LUNAR serie…
Two ETSU lectures highlight health and humanities
ETSU’s 2025-26 Great Lecture Series concludes on March 6 with lectures by Drs. Brandi Eveland-Sayers and Scott Honeycutt.
NEW: Arlington County police investigating series of armed robberies at local businesses
Police are looking for one or two suspects who have been robbing local businesses while armed. The robberies happened around 8 p.m. the past two days, each by a 20-something year-old man wearing dark clothing and a face mask. On both nights, a man brandished a gun and demanded cash at a pair of nearby
Driving large-scale hearing and balance research through data science investments, and an update on NIDCD’s January Advisory Council meeting
Enabling access to large-scale multimodal databases is essential to advancing science across all institutes at NIH. As both datasets and analytical methods become more complex, proper data infrastructure can enable multidisciplinary research efforts at a scale greater than that of individual studies alone. In line with NIH-wide strategic plans, NIDCD is making investments in data science that address long-standing research gaps, provide important resources for the research community, and preserve and protect participant privacy and data security.
Cipher Mining (CIFR) Jumps 12.5% on Strong Revenues, Business Transition
We recently published 10 Stocks Winning the Market. Cipher Mining Inc. (NASDAQ:CIFR) was one of the best performers on Tuesday. Cipher Mining saw its share prices jump by 12.48 percent on Tuesday to finish at $17.12 apiece as investors cheered the company’s strong bitcoin mining performance, while digesting its rebranding initiative to reflect its business […]
Sony reveals the Death Stranding 2 required PC specs
Designer Hideo Kojima might be known for spectacle in his projects, but the minimum specs for Death Stranding 2 on PC are quite reasonable.
Here are the PC specs for Death Stranding 2: On the Beach
Kojima Productions has shared the PC specs for Death Stranding 2: On the Beach.
New research suggests some cases of autism could be preventable
Studies say avoiding environmental exposures, especially pre-conception, may help. Influencers are branding the idea “trimester zero,” but the science is in early stages.
New research suggests some cases of autism could be preventable
Studies say avoiding environmental exposures, especially pre-conception, may help. Influencers are branding the idea “trimester zero,” but the science is in early stages.
Brandin Podziemski leads Warriors to upset win over Nuggets
Brandin Podziemski leads Warriors to upset win over Nuggets
How Jack Silverstein became Chicago's sports historian
“That’s a self-applied title,” Silverstein said. “I love history, I love sports. I thought that was good branding. I thought ‘Chicago sports historian’ was crisp and gave me something it live up to.”
Brandi Glanville 'Petrified' as Doc Removes Gooey, 'Ripped' Implant That Caused Her Health Woes: ‘Worse Than I Expected’
Brandi Glanville suffered a "complete rupture” of her breast implant. The ‘Real Housewives of Beverly Hills’ alum, 53, admitted that she was “petrified" after the doctor removed the "ripped" and gooey implant.
Samsung says the Galaxy S26 isn't a smartphone, and that's a dangerous gamble
Rebranding the word smartphone is a bold move
"What the f**k are they thinking" - Original God of War creator slams Sons of Sparta, branding it "one of worst decisions" ever made
It is fair to say God of War creator David Jaffe is less than enamoured with the series' newest entry, 2D side-scroller Sons of Sparta.
Opinion | He Studied Cognitive Science at Stanford. Then He Wrote a Startling Play About A.I. Authoritarianism.
A brisk theatrical thriller, “Data” perfectly captures the slick, grandiose language with which tech titans justify their potentially totalitarian projects.
Death Stranding 2: On the Beach coming to PC on March 19
Publisher Sony Interactive Entertainment and developer Kojima Productions will release Death Stranding 2: On the Beach for PC via Steam and Epic Games Store on March 19, the companies announced.
Regulating Digital Health Technologies
Randi Seigel examines the evolving regulatory landscape for digital health tools.
Brandi Carlisle and blue men: Best entertainment bets in the Twin Cities for February
Sony confirms WF-1000XM6 release date in first official teaser
Sony has confirmed the long-awaited release date of its WF-1000XM6 earbuds. Dubbed rather grandiously as the 'next generation of earbuds', Sony has offered a peek at its design too. The successors to the WF-1000XM5 can already be viewed in two colours though, thanks to recent leaks.
St. Pete Council backs Brandi Gabbard push for Ken Welch to pause Gas Plant District redevelopment talks
The City Council cast a 6 to 2 vote in favor of Gabbard's resolution.
Trump to launch TrumpRx.gov, branding his push to lower prescription prices
The president has argued his drug-pricing initiative ‘should win us the midterms.’ Experts say its impact could be positive but limited.
Maryland Companies Celebrate Global Collaborations, Industry Honors and Local Partnerships
The Maryland Marketing Partnership, which helps drive Maryland's branding and marketing efforts to attract businesses, create jobs, and grow the state's economy, today shared a summary of the latest news from companies and organizations that invest in the partnership. "Maryland's marketing partners are starting the year with major investments in our state's workforce and economy," said Harry Coker Jr., Secretary for the Maryland Department of Commerce. "From clean energy to biopharma to higher education to commercial real estate, these investments are helping us build a stronger and more competitive Maryland economy." BGE , Maryland's largest natural gas and electric utility, along with the Exelon Foundation , announced a $250,000 grant for Civic Works' Baltimore Shines solar initiative to support solar installations for 30 homes in Baltimore. According to Civic Works, homeowners will receive free rooftop solar installations, adding clean energy to the grid and generating more than
Intel sets a 7467 MT/s+ memory requirement for Panther Lake Arc B-series iGPU branding, slower configs show up as “Intel Graphics”
Intel Arc Xe3 B-Series won't appear with its full marketing name, unless laptop has memory meeting the standard Intel appears to be tying Panther Lake
IRS proposes using NAICS to determine lines of business for certain fringe benefit exclusions
The North American Industry Classification System, already in use for other tax purposes, replaces a specified manual that has not been updated since 1974.
M Health Fairview brand to end with newly approved agreement
Patients are expected to continue to have access to the same doctors as the health system changes branding under new agreement between U, Fairview.
Colorado House launches ethics review of Republican Rep. Ron Weinberg
The Colorado House will convene an ethics committee to review a complaint filed by Rep. Brandi Bradley, R-Roxborough Park, against fellow Republican Rep. Ron Weinberg, R-Loveland. It will be the first time since 2012 that the House has formed an ethics committee. The contents of Bradley’s complaint are confidential under House rules. Bradley has filed […]
The 10 most profitable sports teams in the world right now
Winning championships is the goal, but for the front office, the real scoreboard is the balance sheet. In an era where media rights, luxury suites, and global branding have turned franchises into financial powerhouses, some teams are simply playing in…
Inside new NIL policy for Michigan high school athletes from MHSAA
The Michigan High School Athletic Association expanded personal branding opportunities for high school athletes to profit off their own NIL on Jan. 27
Coming to Xbox Game Pass: Warhammer 40,000: Space Marine II, Death Stranding Director’s Cut, and More
Coming to Xbox Game Pass: Warhammer 40,000: Space Marine II, Death Stranding Director’s Cut, and more!
Register Now | Vogue Business Fashion Futures Dubai
Register to attend Fashion Futures taking place in Dubai
Apple to fine-tune Gemini independently, no Google branding on Siri, more
The Information has published a report with interesting tidbits about Apple’s partnership with Google to power Siri with Gemini.
Schenectady sports club undergoes rebranding, renovations
After a $5 million renovation project at the SPORTIME Schenectady facility, owners have decided to welcome new management and rebrand the club. SPORTIME Clubs will unveil SPORTIME Capital Region at…
Gabe Davis injury: Bills receiver has torn ACL, adding uncertainty to thin position group
Brandin Cooks, Tyrell Shavers and Keon Coleman will take on bigger roles on Saturday
KUSTOM ENTERTAINMENT, INC. COMPLETES THE DIVESTITURE OF ITS NOBILITY HEALTHCARE SUBSIDIARY; SHARPENS ITS FOCUS ON $100 BILLION LIVE ENTERTAINMENT AND ONLINE TICKETING MARKETS
OVERLAND PARK, KS, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Kustom Entertainment, Inc. (Nasdaq: KUST) (the “Company”), today announced that it has closed the sale of its 51% ownership interest in Nobility Healthcare, LLC, its healthcare billing and revenue cycle management subsidiary. This step is in conjunction with its previously announced major corporate rebranding, by changing its name to Kustom Entertainment, Inc. and its Nasdaq ticker symbol to “KUST”. The divestiture of the Company’s healthcare
Intelligence Entrepreneur: Tilt builds brands its own way in Baton Rouge
Celebrating 20 years, Baton Rouge–based Tilt is a branding and design agency specializing in brand strategy, logo design, web design, packaging and digital strategy.
Electronic filing for business tax returns starts next week
The IRS said it will begin accepting business tax returns electronically next week. No date has been announced yet for individual tax returns.
Dell revives its XPS laptops after a boneheaded rebranding
Dell has finally brought back its XPS brand, along with two new redesigned XPS 14 and 16 models.
Mike Tyson accuses ex-cannabis business partners of racketeering in $50M lawsuit
Heavyweight boxing champion Mike Tyson has filed a $50 million racketeering lawsuit accusing former partners at a Chicago marijuana branding company of defrauding him through kickback schemes, unauthorized bonuses and lavish personal spending.
Brookfield's retail division has a new name
The move back to General Growth Properties comes from an effort to reflect how the division operates as an independent business within Brookfield.
Brookfield's retail division has a new name
The move back to General Growth Properties comes from an effort to reflect how the division operates as an independent business within Brookfield.
Sandisk retires WD_BLACK and WD Blue branding, launches Optimus SSD tiers for 2026
Sandisk rebrands WD Blue and WD_BLACK SSDs as Optimus, GX, and GX Pro Sandisk used CES 2026 to introduce "Sandisk Optimus" as the new umbrella name for
Ondas Holdings (ONDS) Climbs 30% on Business Transformation
We recently published 10 Stocks Already Shocking 2026 With Massive Gains. Ondas Holdings Inc. (NASDAQ:ONDS) was one of the top performers last week. Ondas Holdings soared by 29.95 percent week-on-week as investors took its recent corporate rebranding as cue for a broader business transformation. Effective in the first quarter of the year, Ondas Holdings Inc. […]
The Brand Promise That Builds Your Business
In my forthcoming book, Branding as a Cultural Force: Purpose, Responsibility, and Resonance, I provide a framework to help small companies deliver on their word.
Ten Developments That Defined the Cardinals’ 2025 Rebuild
We are in the baseball dead zone between Christmas and New Year’s, so it’s as good a time as any to reflect on the last calendar year. We are now more than one year into the rebuild, regardless of how the Cardinals front office and ownership have changed the branding. There have been some notable […]
Vivek Ramaswamy is rebranding himself
Vivek Ramaswamy barreled into politics as a flame-thrower willing to offend just about anyone. He declared America was in a “cold cultural civil war,” denied the existence of white supremacists, and referred to one of his rivals as “corrupt.” Two years later, Ramaswamy says he wants to be “conservative without being combative.”
Top stories in business for 2025: TikTok, Labubus, space tourism and branding backlash
Major food chains are reinventing themselves. We ranked their efforts to see who's winning the Great Restaurant Reset.
Many restaurant chains have been undergoing rebranding efforts this year. Business Insider ranked each effort in order of effectiveness.
2 Steelers injured in win over Lions
Two Steelers were injured in Pittsburgh’s dramatic, down-to-the-wire 29-24 win in Detroit on Sunday. Speaking to the media in his postgame press conference, Steelers head coach Mike Tomlin said cornerback Brandin Echols suffered a groin injury and wide receiver Calvin Austin III suffered a hamstring injury. Neither were able to return to the game after […]
Hideo Kojima credits Super Mario Bros. for getting him to the industry, felt games "would one day surpass movies" because of it
Metal Gear Solid and Death Stranding creator Hideo Kojima speaks about his appreciation for Super Mario Bros.
Dallas Cowboys dominate Forbes’ most valuable teams list
Dallas Cowboys valued at $13 billion, leading Forbes' list. Discover how branding and stadium revenue play a crucial role in their success.
A CT restaurant that saw hard times has been reborn. Business booming in sparkling clean rebranding.
“Our intention is to bring unity and community together. People are loving it completely,” said one of the new owners
Trump calls affordability a "hoax"; Democrats take note
In the first year of his second term, President Donald Trump has focused his attention on foreign policy and made numerous trips abroad – with an eye toward the Nobel Peace Prize. But as he discusses peace deals with foreign leaders, his ratings domestically have fallen. Critics say that he isn’t doing enough to ease American’s economic concerns. So, this week, Trump returned his attention stateside and kicked off his affordability tour in Pennsylvania, while simultaneously branding “affordability” as a democratic “hoax.” Today on the politics roundtable, we discuss why Trump’s tour signals the administration’s concerns about the politics of affordability, and how some Democrats could use this as a way to gain an edge during the 2026 midterms. Host Colby Itkowitz speaks with Dan Merica, the co-anchor of our politics newsletter, The Early Brief, and White House Bureau Chief Matt Viser.
‘You won’t understand unless you chew on it’: Hideo Kojima wants you to remember his games for decades
With narrative storytelling, multimillion-dollar budgets and A-list casts, Hideo Kojima’s arthouse games — including the critically acclaimed “Metal Gear Solid” and “Death Stranding” franchises — are as cinematic as, well, cinema.
PlayStation's 2025 Wrap-Up is here, so you can see how many hours you've sunk into Death Stranding 2
Sony just unveiled the PlayStation 2025 Wrap-Up. This provides players with a digital card that chronicles their favorite games and genres from the year.
Super Bowl 2026: Pregame performers include Charlie Puth, Brandi Carlile
Charlie Puth will sing the national anthem, Brandi Carlile will perform “America the Beautiful,” and Coco Jones will sing “Lift Every Voice and Sing.”
Case Study | The Art & Science of World-Building
Once the preserve of a handful of high-end labels, world-building has become a powerful method for any brand to create a lasting impression and connect emotionally with customers. Pulling it off requires more than just consistent branding across channels.
Super Bowl LX Pregame Entertainment Lineup Revealed
The NFL announced the pregame entertainment for Super Bowl LX, which will take place at Levi's Stadium in Santa Clara on Sunday, Feb. 8, 2026, and air live on NBC, Telemundo and Peacock. The star-studded lineup features multi-award winning, Grammy-nominated singer and songwriter Charlie Puth, 11x Grammy-winning artist Brandi Carlile and Grammy-winning R&B breakout artist Coco Jones.
NFL announces historic first for Bad Bunny’s Super Bowl Halftime Show
Charlie Puth, Brandi Carlile and Coco Jones are among the Super Bowl LX pregame performers that are set to hit the Levi’s Stadium field on Feb. 8.
Super Bowl pregame performers include Charlie Puth, Brandi Carlile, Coco Jones
The Super Bowl pregame show will feature standout performers in Northern California