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Women's health strategy: 'I still don't feel listened to'
New plans to improve healthcare for women and girls have been set out, but will they change anything?
Man fatally stabbed in New Cross after business deal 'went sour'
Ayowale Aladejana was killed after the couple accused of his murder drove to his home, a court hears.
Capital One Spark Miles rebrands as the Venture Business. Earn up to 150,000 bonus miles with a new account
The basics of this Capital One business credit card remain the same, but several new perks have been added.
REV unveils flagship service for residential and business customers
Telecommunications provider REV has launched REV Fiber, its flagship brand for fiber internet services, as the company accelerates network expansion across south Louisiana. REV will remain the … Already an INSIDER? Sign in. Already an INSIDER? Sign in
Microsoft Surface price hikes further add to appeal of the MacBook Neo
Even Windows fans saw the MacBook Neo as a stunning buy, with many saying that Microsoft and other brands were...
TPG to Acquire Learfield, the Leading College Sports Media Sales and Technology Provider
Investment to support continued transformation of college sports and live entertainment through digital and physical sports IP, brand sponsorship, and fan engagement solutions DALLAS, SAN FRANCISCO & FORT WORTH, TEXAS – TPG, a leading global alternative asset management firm, today announced the signing of a definitive agreement to acquire Learfield, the nation’s leading media and […]
TPG to Acquire Learfield, the Leading College Sports Media Sales and Technology Provider
Investment to support continued transformation of college sports and live entertainment through digital and physical sports IP, brand sponsorship, and fan engagement solutions DALLAS, SAN FRANCISCO & FORT WORTH, TEXAS – April 14, 2026 – TPG, a leading global alternative asset management firm, today announced the signing of a definitive agreement to acquire Learfield, the […]
Sony Pictures offers sneak peek of 'Spider-Man: Brand New Day' at CinemaCon
Sony Pictures Entertainment kicked off CinemaCon on Monday with a sneak peek of "Spider-Man: Brand New Day" and a new installment of "Jumanji".Sony Pictures Entertainment also unveiled a first glimpse...
Introducing: Two Bracelet Updates For Tudor, Including A Full Ceramic Black Bay Bracelet
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Bongbong Marcos fights ill-health rumours with star jumps
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Harry and Meghan: Sussexes arrive in Australia for four-day tour
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Dozens arrested as protesters urge Schumer, Gillibrand block bomb sale to Israel
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Julie’s new AI chatbot aims to fix a major gap in women’s health information
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Trump, Iran Tensions, Birthright Citizenship Fight, and Texas Senate Drama
Co-hosts Brandon Rottinghaus and Jeronimo Cortina delve into the latest news in politics
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Assessing Six Flags Entertainment (FUN) Valuation After Rebrand And Recent Share Price Momentum
Six Flags Entertainment (FUN) has drawn investor attention after its recent rebranding from Cedar Fair, L.P. The newly named operator of amusement and water parks now reflects a unified identity across its North American properties. See our latest analysis for Six Flags Entertainment. The share price has climbed to US$19.94, with a 7 day share price return of 11.52% and a 30 day share price return of 24.70%. However, the 1 year total shareholder return of 38.07% and 5 year total shareholder...
Old Republic spins out TPA business as standalone brand after 30 years
Unit steps out from under PMA Companies with its own identity
Old Republic spins out TPA business as standalone brand after 30 years
Unit steps out from under PMA Companies with its own identity
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County Tyrone: Campaigners claim gold mine plans would risk public health
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Entertainment Is Now the Engine of Brand Growth, Small World Reports
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Red Wings Recall Brandsegg-Nygard For Season-Ending Road Trip
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How is online abuse putting young people off Manx politics?
A youth parliamentary committee warns online abuse is impacting attitudes towards Manx politics.
Barron Trump’s beverage brand unveils first flavors ahead of launch
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SIR in West Bengal: How exclusion of nine million voters could shape state politics
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NH Food Bank unveils new brand and strategic vision
The New Hampshire Food Bank, a program of Catholic Charities New Hampshire, has launched a new brand and strategic vision, including a new logo, mission statement and vision statement. The
Stormont urged to delay workers' rights reforms by business leaders
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Who Had “New OS For The Z80” On Their 2026 Bingo Card?
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Report: Hideo Kojima's Physint New Casting Details Unearthed, Teasing a Villain
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Oldsmobile Almost Became Muscle Car Tyrants With A 32-Valve 455 V8
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Shropshire sports charity's £510k award to get people moving
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Clorox Purell Deal Reshapes Health And Hygiene Investment Story
Clorox (NYSE:CLX) has completed the acquisition of GOJO Industries, the company behind the Purell brand. The deal brings Purell hand sanitizer and related hygiene products into Clorox's health and hygiene solutions portfolio. The acquisition is intended to support broader global reach and a more comprehensive offering in cleaning and disinfecting products. For you as an investor, this move connects a household cleaning name with a widely recognized hand hygiene brand under one umbrella...
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Prom 2026 photos. Pisgah prom at Pisgah High School in Brandon, MS
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Luzerne County Arts & Entertainment Hall of Fame announces Class of 2026
Luzerne County’s arts community will welcome a new group of honorees this fall as the Arts & Entertainment Hall of Fame unveils its Class of 2026.The inductees
Masters 2026: Rory McIlroy can't stop riding Augusta rollercoaster
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A Look At Madison Square Garden Entertainment (MSGE) Valuation After New Impossible Foods Partnership
Partnership with Impossible Foods puts food trends in focus for MSGE stock Madison Square Garden Entertainment (MSGE) is in the spotlight after announcing a multiyear partnership with Impossible Foods that introduces a dedicated plant-based concession concept inside The Garden. The agreement ties Impossible Foods branding to New York Knicks and New York Rangers home games and expands plant-based menu options across concourses and premium areas, giving investors a fresh angle on how MSGE...
New Myrtle Beach distillery, brewery set for grand opening at Broadway at the Beach
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Non-toxic South Shore brand Minot Candles explains why sustainability is so important to business
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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Contreras was hit by a Brandon Woodruff pitch in the third inning Monday night
Business in Brief: New Van Ness businesses; Intelsat auction canceled; Whale Tea rebrands; I’m Eddie Cano bankruptcy update | Forest Hills Connection | News and Life in Our DC Neighborhood
Some Forest Hills Connection reporting involves poking our heads through open doors. Doing so recently yielded the news that the last remaining vacant retail space at Park Van Ness (4455 Connecticut Avenue) has been leased to an IV hydration spa. A contractor getting the space ready told us Hydralive Therapy is moving in. Similarly, we […]
Bourbon demand is down and tariffs aren't helping. But distillers keep building.
Like many whiskey distillers, Heaven Hill Brands is rolling back bourbon production this year, as demand lags. Yet, as the American spirit faced a tumultuous market in 2025, the Kentucky company built a new, $200 million distillery in the heart of bourbon country, adding 155,000 barrels of capacity.
Bone rescans 'another example of health inequalities' in Jersey
Patients have been called for a repeat scan after an independent review found "potential concerns".
‘No Labels’ Arizona Wants to Rebrand as the Independent Party
Both the Democratic and Republican parties in Arizona have been locked in a legal battle with a chapter of the group “No Labels” as it tries to rechristen itself.
Sporting v Arsenal: How Viktor Gyokeres could end old club's Champions League run
Viktor Gyokeres' impact at Sporting will never be forgotten, but he returns on Tuesday hoping to help fire Arsenal into the Champions League semi-finals.
Work begins on major expansion of Cambridgeshire science campus
It will cover an area two and a half times its current size, with new laboratories and homes.
Businesses scramble to get noticed by AI search
Firms are changing the way they present information on their websites, so they get noticed by AI.
Lil Nas X assault case to be dismissed if he completes mental health programme
The judge said the musician's behaviour when he was arrested in LA last year was "aberrant from his normal conduct".
3 Things to Know: Brands and Social Issues, Adult Recreational Sports League Participation Rebounds, and Sports Betting Partnerships
CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how our partners achieve superior marketing outcomes here. 1. Consumers hold mixed expectations on brand activism, with Democrats more likely to switch or boycott based on personal values, while Republicans [...]Read More... from 3 Things to Know: Brands and Social Issues, Adult Recreational Sports League Participation Rebounds, and Sports Betting Partnerships
Trump endorses ex-UK political strategist Steve Hilton for California governor
Steve Hilton, who advised the former prime minster and hosted a Fox News show, is running as a Republican.
What OpenAI’s TBPN deal reveals about branded entertainment’s limits
Brands like OpenAI are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.
Kanye West was booked as a festival headliner. Brands are now pulling their sponsorship
Pepsi and brewery company Diageo have withdrawn their sponsorship of the UK’s 2026 Wireless Festival after it was announced that Kanye West would headline the three-day event.