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CMS proposes Medicare payment cuts in 2027—physician groups pledge to bring about change
Cardiologists received a nice bump in pay in 2026 thanks to a one-time 2.5% conversion factor increase. That expires at the end of the year, however, and physicians will see their payments decrease as a result.
Jalen Brunson to Join Variety’s Inaugural Sports & Entertainment Studio in New York
Variety is bringing its acclaimed Sports & Entertainment franchise to New York City in its first-ever interview studio featuring conversations with the voices shaping the future of the sports and ente...
No Timeouts: CLAS Student Combines Passions in Summer Sports Internship
Vincenzo Carbone ’27 (CLAS) is bringing his education in statistical data science and communication to the professional world
Texas Democrats demand answers after two deadly ICE encounters
Two shooting deaths of men in cars by Immigration and Customs Enforcement agents — one in Texas, the other in Maine — are bringing new attention to ICE’s tactics and training.
USA Roller Sports National Championships Bring Elite Competition to Lincoln
Athletes from across the country are in Lincoln this month for the 2026 USA Roller Sports National Championships, where competitors of all ages are vying for na
Battlefield 6 is bringing back a feature we've not seen since Battlefield 2, and teasing a fitting Top Gun collab alongside it
Battlefield 6's upcoming season may be bringing more to the game than we initially thought, and some of it was entirely unexpected.
Tamron 12-20mm f/2.8 Review: A Whole New Direction
Tamron bring a fresh new look to its professional lenses. They may have brought fierce competition as well.
Ralph Scott describes his early role with Tennessee basketball
Freshman wing Ralph Scott explains what Tennessee basketball is asking of him early in his career, from guarding the ball to bringing energy and hard defense.
Raiders Get Strong Fernando Mendoza Take From Former NFL Coach
The Las Vegas Raiders have a decision on their hands with training camp nearing, and that’s whether the Silver and Black should go with veteran Kirk Cousins or hand the keys to the franchise over to Fernando Mendoza.Having Cousins start the season can allow Las Vegas to bring Mendoza along slowly. Nonetheless, one former NFL […] The post Raiders Get Strong Fernando Mendoza Take From Former NFL Coach appeared first on HEAVY.
Kendrick Perkins’ bold Anthony Edwards statement causes a stir
The Minnesota Timberwolves’ trade for LaMelo Ball turned them into championship contenders in some fans and analysts’ eyes. Others believe the star point guard will bring out the best in Anthony Edwards, helping him win the NBA‘s highest individual award.…
California State Fair Brings 17 Days Of Food, Fun And Entertainment Starting Friday
The 172nd annual California State Fair returns to Cal Expo with nationally known concerts, exciting new attractions, carnival rides, award-winning exhibits,
Rochester sports complex indoor phase potentially on hold
Plans to bring covered sports facilities to the city may be stopped.
Donald Thompson: Psychological safety isn’t enough. Train your team to pitch ideas
Teach your team to bring you evidence, business logic and clear asks — not just observations.
Silverstein brings emo favorites to Capitol Theatre
Emo band Silverstein will bring familiar favorites and new songs to Capitol Theatre on Saturday, July 18.
Copa Fest Detroit: Free Soccer Festival Brings Together Sports, Culture, and Entertainment on World Cup Final Day
Detroit Street Soccer will throw a free festival on Sunday, July 19, at the Lincoln Factory. It lines up with the World Cup championship match. Copa Fest Detroit starts at…
REELSHORT AND WWE® PARTNER TO BRING ORIGINAL LIVE-ACTION MICRODRAMA TO FANS WORLDWIDE
LOS ANGELES, CA — July 14, 2026 — ReelShort, the world's leading microdrama platform, and WWE, the global leader in sports entertainment, today announced a partnership to produce an original live-action microdrama, marking the first collaboration between a major sports and entertainment brand and a microdrama platform.
Three grocers walked away from a vacant Fillmore Safeway. Now it’s a political battle
Supervisor Bilal Mahmood argues the failure to revive the site shows the need for his proposal to bring Mamdani-style government grocery stores to SF.
Windows Search just got a faster, cleaner overhaul - how to try it today
I tried the new Windows Search, and it offers a refreshing change with an updated layout that makes it easier to find what I need.
Could England cause the Open final round to move?
The Open Championship could bring forward Sunday's last round tee times to avoid a clash with the World Cup final, if England make it.
Trump’s Plan to Corrupt American Science
OMB’s Russell Vought would bring all federal research grants under direct political control, to align with ‘the president’s agenda.’
New local business aims to bring on-site car maintenance to De Pere
DE PERE, Wis. (WFRV) — A new business is coming to the De Pere area to help anyone seeking car maintenance and repairs, according to a press release. HMS Mobile Auto opened its doors for business on J...
Westphal Staffing hires director of business development
Nicole Williams has joined Westphal Staffing as its director of business development, Westphal Staffing announced today. Nicole Williams Williams brings a
Gavin Gallaher’s UNC Return Gives Diamond Heels Crucial Infield Continuity
Gavin Gallaher went unselected in the 2026 MLB Draft, clearing the way for his return to UNC. His decision means the Diamond Heels can bring back three of their four starting infielders from a national runner-up team.
Sabres add ex-Rangers, Blue Jackets president to front office
The Buffalo Sabres are adding to their front office, bringing in an executive with 20 years of NHL front office experience.
The ESPY Awards return to New York City this week: Presenters, attendees and more
The star-studded ceremony will celebrate major sports achievements, revisit unforgettable moments, and bring together the sports industry's fan favorites and biggest stars.
UW Health agreement adds Beaver Dam medical center to its growing system
MADISON (WKOW) — UW Health and Marshfield Medical Center-Beaver Dam have officially reached an agreement to bring the medical center into the UW Health system of care, according to a
UW Health Finalizes Agreement To Acquire Marshfield Medical Center–Beaver Dam
BEAVER DAM — UW Health has finalized an agreement to bring Marshfield Medical Center–Beaver Dam into its health system, a move officials say will strengthen ... Read more
Amazon Business Brings AI Spend Visibility Tools to Spanish Procurement Teams
Amazon Business now offers Prime Business customers in Spain some new artificial intelligence-powered features, according to a Monday (July 13) press
Judge: Trump sought to ‘manipulate the judicial process’ with his IRS lawsuit and attempted $1.8B fund
A federal judge Monday said a controversial lawsuit brought by President Donald Trump against the IRS sought to “manipulate the judicial process” and that he acted in bad faith in bringing it.
Poetslife Entertainment hosting Grown & Saxy's 106 & Poetry this Saturday
Acadiana's Local News Leader -- bringing Lafayette the latest news, weather, sports and entertainment
Dragon's Dogma 2: Dark Arisen brings big changes to the 2024 RPG
The game's creators want more casual players to enjoy Dragon's Dogma 2 ahead of a major update
EA SPORTS™ presents Beckham, Zidane and Zlatan together for the first time.
EA SPORTS™ Presents Icons of Football brings together David Beckham, Zinédine Zidane and Zlatan Ibrahimović for a first-ever football conversation, premiering July 18.
Science at Home: Mass, density and orange peels
Each week, we bring you a quick and easy experiment you can do at home to explore a concept in science. This week, we look at mass and density using oranges.
Solésence Brings Patent-Backed Skin Health Innovation to Hair and Scalp
New White Label Collection, Powered by WHSPR™ and Kleair™, Debuts with Revitalizing Scalp Serum and Scalp Screen Dry Shampoo SPF 45+ Sunscreen Scalp Screen Dry Shampoo SPF 45+ Sunscreen Named a Finalist for the 2026 Cosmopack Award for Best Formulation at Cosmoprof Las Vegas ROMEOVILLE, Ill., July 13, 2026 (GLOBE NEWSWIRE) -- Solésence, Inc. (Nasdaq: SLSN), a leader in scientifically-driven health care solutions across beauty and life science categories, today announced the launch of two new mar
Fall Sports Single Game Tickets Are Now Live!
KANSAS CITY, Mo. - The fall sports season is gearing up for action and the Roos are bringing the action to the city as Kansas City's College Team! Single gam...
Bringing Virginia Politics into the Light
In a time of declining faith in our public institutions, veteran journalist David M. Poole offers a hopeful story about achieving bipartisan trust and keeping the public informed. Poole will […]
Jeff Ettinger Would Be an Effective CEO of the MN Business Partnership
Hormel’s interim CEO could bring instant credibility to the business association that needs to right its ship.
‘Take Me Home’: The science of why singing together brings us closer
The cameras panned across thousands of fans, arms draped over the shoulders of friends and strangers alike, singing at the top of their lungs. As John Denver’s “Take Me Home,
Syria to host 1st US business forum after sanctions eased
Event in Damascus to bring together officials and business leaders as economic ties begin to recover | Anadolu
18th annual Neutrino Day brings free science activities and researchers to Lead
10 PM KOTA Territory News - Saturday
Stockton-con brings pop culture celebration to Adventist Health Arena
Stockton-con returned this weekend, uniting fans of gaming, comics, and shows for two days of activities and special guests in Stockton.
Opening weekend at North Dakota Horse Park brings action, family-friendly entertainment
Park staff say they've moved more of the races to Friday evenings to beat extreme heat and to catch folks before they go on weekend summer getaways.
Pokémon Go at 10 and the millions still trying to catch 'em all
Michael Steranka, vice president at the mobile game's owner Scopely, says it has always been about bringing people together.
Final day of Infinity Con brings more fans with entertainment for all ages
Sunday marked the final day of this year’s Infinity Con in Tallahassee, giving people a mix of pop culture, comic books, and anime.
TPA plans to bring more local businesses into upcoming Airside D
As Airside D rises at Tampa International Airport, local businesses and franchises are vying for storefronts.
Beyoncé Brings the Business Capri Suit to the Stage With Jay-Z
It was a family affair at the first of three anniversary shows for Jay-Z, bringing out both Beyoncé and Blue Ivy Carter.
Microsoft may make big changes to bring Android and Windows 11 closer together
Microsoft is reportedly working on several major changes to improve and expand upon Phone Link, deepening Android integration.
Willie Colon's Aaron Rodgers Prediction Could Change Steelers' 2026 Outlook
Despite the Steelers making several significant moves this offseason, some believe bringing back Aaron Rodgers won't be enough to elevate the team. In fact, one former Steelers Super Bowl champion believes Pittsburgh still has a few surprises in store. Willie Colon appeared on Good Morning Football, where he urged the crew not to overlook the Steelers in 2026.
The AI era is bringing recurring layoffs
Tech layoffs are becoming a recurring feature of the AI era as companies repeatedly reshape their workforces while investing in the tech.
Bringing relief to NC maternity deserts
Program won’t try to eliminate NC maternity deserts, but will find ways to ease burden on rural mothers needing obstetric healthcare.
Naomika Saran, Dimple Kapadia's granddaughter, brings effortless elegance in a black saree at ‘The Odyssey’ Mumbai premiere
View this post on Instagram A post shared by Snehkumar Zala (@sneyhzala)
Editorial: Buckeye State rated best for business
Ohio’s designation by the cable TV business channel CNBC as “America’s Top State for Business” is a very significant achievement that will bring JobsOhio ...
4 Car Brands Bringing Back The Inline-6 Engine
Discover 4 car brands bringing back the inline-6 engine. We review how automakers like Mazda, Stellantis, Mercedes-Benz, and Land Rover use the tech.
The First Test of Bar Harbor's New Entertainment Rules.
The Bar Harbor Story is generously sponsored by the Bar Harbor Historical Society. BAR HARBOR—The Finback Alehouse was the first real test of the town’s new special amusement permit process, July 7 while eight other permits sailed through the process last week. The permit allows music in places where liquor is served. The town’s ordinance which was recently tweaked for a new process allows for the regulation of noise and hours of activity. The only discussion at the July Town Council meeting was about the Finback Alehouse on Cottage Street, in the heart of Bar Harbor’s downtown district. The Finback’s distinctive design—a front wall that is like a garage door that can be opened and closed—was a key to that discussion. The restaurant, which often hosts live bands, singers, and karaoke, at night, has had one substantiated noise complaint this season, which is documented on its application. According to Bar Harbor Police Chief David Kerns, most complaints about noise happen after 10 p.m., and if the Finback had two more violations within a year, they’d have to stop having music. One town councilor said that he’d have no problem reissuing the permit if the door was down. The permit passed through the process with no conditions. Vice Chair Earl Brechlin moved the motion with two time changes for two holiday weekend dates. It passed unanimously. The council asked the Finback why they’d chosen an indoor license with a wall that can be opened to the street. Dale Stockburger, representing the Finback, said he’d applied for an indoor permit rather than an outdoor structure or partial structure (which is usually applied to tents or pavilions). The restaurant has traditionally had an indoor license. Stockburger said that whether the door is open or closed is immaterial because he now stands outside with a decibel reader to make sure that the music isn’t too loud. OTHER SPECIAL AMUSEMENT PERMITS New Councilor Deborah Vickers worried that she had potential conflicts of interests on two other renewals due to the location of her employee housing. Vickers co-owns the Black Friar Inn. They have employee housing directly behind the Finback, which is also 300 yards from the Bar Harbor Inn, she explained. The Bar Harbor Inn also had a permit up for renewal. The councilors unanimously voted she did not have a conflict of interest. The councilors approved permits at The Bluenose Inn, 90 Eden St, Class A; Acadia Hotel Downtown, 20 Mount Desert St, Class A and C; the Bar Harbor Inn, 8 Newport Dr, Class A, B, C and D; C-Ray Lobster, 882 State Hwy 3, Class D; Holiday Inn Bar Harbor Regency, 123 Eden Street, Class B; Finback Alehouse, 30 Cottage St, Class B; Project Social, 278 Main St, Class C and D; Bar Harbor Beer Works, 119 Main St, Class B and D; and Mainely Meat BBQ Dreamwood Hill, 369 State Hwy 3, Class D. That process is laid out in the Special Amusement Ordinance of the Bar Harbor Town Code which is Chapter 14 of the town code. Special amusement permits have class codes. These are the meanings: Number - how many musicians are allowed by the permit. Class A - Indoor non-amplified entertainment. Class B - Indoor amplified entertainment or dancing. Class C - Outdoor non-amplified entertainment. Class D - Outdoor amplified entertainment. RESIDENCE LICENSES RENEWED AND A TAXI LICENSE The councilors also renewed the licenses for three specific sorts of residences that require that yearly renewal per the town code. The employee living quarters at Atlantic Oceanside Hotel, 119 Eden St and another at 278 Main Street were renewed. The shared accommodations license renewal at 39 Kebo Street also occurred. These are annual renewals. Bernard Taxi Services’ license was also renewed. This license had been added to the agenda at the meeting. Bar Harbor Update on Leaf and Grass Clipping Disposal BAR HARBOR — Bar Harbor residents will still have a place to throw away their leaf and grass clippings this summer. The town’s agreement with EMR in Southwest Harbor for disposing of those items will continue through November 30. The agreement, according to a town press release, will continue “while the Town continues evaluating long term composting solutions and the required state permitting process.” As of July 1, residents bringing their grass and leaves across the island to the facility in Southwest Harbor will have to fill out a property registration card. Each property can throw out up to 85 pounds of the grass and leaves. “Any disposal exceeding the 85 pound allowance during this period will be the responsibility of the property owner at the applicable disposal rate,” the press release explains. LINKS TO LEARN MORE Watch the meeting Meeting agenda QUICK NOTE: We’d released the Bar Harbor Leaf information as a brief, but wanted to make sure that people saw it, so we’ve included it here, too. HELP SUPPORT THE BAR HARBOR STORY When we started The Bar Harbor Story, we didn’t know if anyone would read it. But you showed up. You shared. You sent tips. Now—over 400,000 views every month later—it’s clear: people here care about their community and each other. We’ve kept everything free because news should never be out of reach, but every one of our stories takes time to write, and your support keeps The Bar Harbor Story going. If you value our work, please consider a paid subscription, a founding membership, or a sponsorship. It truly helps us cover one more meeting, tell one more story, shine one more light. Even $5 a month makes a difference. Click here to become a one-time supporter now. Thank you so much for being here. Founding member information can be found here. Have questions about sponsorships? Just send Shaun an email at sfarrar86@gmail.com, he’d love to hear from you. Subscribe Share Bar Harbor Story Share Leave a comment
Tattoo Arts Festival to bring artists, vendors and entertainment to Houston
Tattoo Arts Festival to bring artists, vendors and entertainment to the city for three days
Makers market brings ‘small business love’ to Pottsville
Heather Schlein hopes her new pop-up makers market — a summer-long series of gatherings by women, for women — is a future Pottsville tradition in the making.
Pixel 11 Series Release Date, Price, Specs, Expectations
The number of days before Google brings us new phones to obsess over are dwindling quickly. Assuming Google keeps to a familiar timeline for Pixel releases, the Pixel 11 series should arrive...
What will Devlin bring to Rangers?
Sections of the Rangers support have long called on the club to recruit the Scottish Premiership's best talent, and the Ibrox hierarchy appear to be acting on that this summer. Both Lawrence Shankland and Cammy Devlin were among Hearts' standout players as they came within minutes of a historic Scottish top-flight triumph. The Ibrox club have signed both without needing to pay a transfer fee and have also plucked manager Derek McInnes from Tynecastle.
Mother-son duo launches mobile businesses focused on food, entertainment
A local mother-and-son team is bringing a mix of catering, desserts, and interactive entertainment to events across Owensboro and the surrounding region through two new mobile businesses.
Michael Edwards’ exit leaves Liverpool mired in uncertainty. It’s a bad look for FSG
U.S. owners worked ferociously to bring back Liverpool's former sporting director. His exit now has created huge upheaval
Downtown shops making success of all businesses everyone's business
One of the things we love most about summer in downtown Bellingham is the way it brings people together. Whether it's gathering with friends on a patio ...
Midnight Mania! Jones Squashes Poatan Beef
Bringing you the weird and wild from the world of MMA each and every weeknight!
Sports salmon season reopens in CA, bringing big catches and new hope to North Bay fishermen
After nearly a three-year closure, Bay Area sport salmon fishing is back, and North Bay fishermen are celebrating a season already producing impressive catches.
Unstable building brings scrutiny to office conversions
The evacuation of a building on East 42nd Street undergoing conversion from office space to apartments is putting these projects under scrutiny.
Second pregnancy changes the brain in surprising new ways
Researchers found that every pregnancy rewires the brain in its own way, with a second pregnancy bringing a different pattern of changes than the first. The discoveries could lead to better ways to recognize and treat maternal mental health challenges, including peripartum depression.
MARSP mini-grant brings science to life for third grade students
IRON MOUNTAIN — The Dickinson Country branch of the Michigan Association of Retired School Personnel, or MARSP, awarded a $250 mini-grant to Iron Mountain North Elementary third grade teacher Sommer Spencer. The funds were used to purchase materials for students to participate in Ecosystems in Action: Growing Scientists Through Hands-On Investigation, an science project that […]
Even with U.S. eliminated, Connecticut businesses seeing World Cup bump
NEW HAVEN, Conn. (WTNH) — While the United States is out of the World Cup, the games are continuing to bring out fans to businesses across Connecticut, with the quarterfinals well underway. Trinity…
Apple accuses OpenAI of telling recruits to bring Apple prototypes to interviews
Apple accuses OpenAI of telling recruits to bring confidential prototypes and hardware to job interviews in a new trade secrets lawsuit
Bedford County joins Roanoke Regional Partnership in bid to attract business, jobs
Bedford County has officially joined the Roanoke Regional Partnership — a nine-locality group that markets the region to companies looking to expand or relocate. County leaders say the move could bring new business and economic growth to Bedford, but residents are asking a pointed question: Is the money worth it?
Network for Hope hosts barbershop event on kidney health
Kidney disease remains an urgent health issue for Black Americans, and a local organization is bringing health education and screenings into the community.
HOMETOWN ENTERTAINMENT: Erin Lunsford celebrates ‘Rhinestones’ album release with Roanoke show
Fincastle native Erin Lunsford brings her new album Rhinestones to Roanoke’s The Spot on Kirk Saturday night.
Palworld Exits Early Access With 72 New Pals and Pages of Update Notes
As promised previously, Palworld 1.0 has officially launched on Steam, bringing with it an absolutely gargantuan list of updates, features, and fixes. The update officially launches the game out of Early Access and adds 72 new pals to the game, bringing the total to 287—over 50 more than in the...
Rural Health in Focus at NGA Health Policy Leadership Forum
Governors’ health advisors collaborate to sustain the rural health workforce, leverage the Rural Health Transformation Program and boost preventive care Charlotte, N.C. – The National Governors Association (NGA) this week hosted its Health Policy Advisors Institute, bringing together leaders from close to 20 states and territories to collaborate on strategies to advance access, trust and […]
Men found ‘Love Island.’ Then they started betting on it.
Prediction market apps are turning America's hottest dating show into a different obsession — and bringing a new audience into the villa.
12 South businesses offer ideas as they wait for parking answers from the city
Parking challenges continue across Nashville as FOX17 News continues to go neighborhood to neighborhood, hearing concerns and bringing them to the city.
⚽️ Y! Sports AM: Liberté, Égalité, Mbappé
Kylian Mbappé delivered yet again, leading France to a 2-0 victory over Morocco to bring Les Bleus within one win of reaching the World Cup Final.
WEBTOON Entertainment Brings Major Content Announcements, First Looks, and Creator Panels to San Diego Comic-Con 2026
LOS ANGELES –
🚨 Sadio Mané announces his international retirement
A page is turning.A few days after Senegal’s cruel elimination in the round of 16 of the 2026 World Cup (2-3) against Belgium, Sadio Mané announced that he was bringing his Senegal career to an end...
Auchter's Art: Class in politics
It did occur to me to make Elon Musk the guy in the cartoon. After all, the newly minted trillionaire is very much the poster child for an absurd concentration of wealth leading to an absurd concentration of power.
Annual Bigfork Rodeo draws thousands for 4 days of entertainment
For four days after the Fourth of July, the Bigfork Rodeo brings around 20,000 people to enjoy a display of professional entertainment.
Clarins Introduces Double Serum Eye, Bringing 30 Years of Longevity Science to the Eye Contour to Reduce Visible Eye Wrinkles, Puffiness, and Dark Circles
/PRNewswire/ -- Clarins, French prestige skincare brand, introduces their latest skincare advancement, the new generation of Double Serum Eye. Powered by 30...
All 5 HUNGER GAMES Movies Returning to Theaters This Fall
Lionsgate and Fathom Entertainment are bringing all five The Hunger Games movies back to theaters this fall ahead of Sunrise on the Reaping. The post All 5 HUNGER GAMES Movies Returning to Theaters Th...
iPhone 18 Pro could bring three controversial design changes
We’re just two months away from Apple announcing the iPhone 18 Pro. Rumors suggest Apple could have three design changes...
Weekend Entertainment | Y-Live Concerts and a Big Locomotive
This weekend will bring a trainload of major events. The biggest will be the Y-Live concerts, with headliners Jason Aldean and Eric Church.
Disney Entertainment Television Announces Panels, "Percy Jackson" Offsite, Hulu Animayhem, More
It’s the moment (at least some of us) have been waiting for. As revealed by Deadline this morning, Disney Entertainment Television is heading back to San Diego Comic-Con with a panel and activation schedule that includes Percy Jackson, Futurama, King of the Hill, and more. Up first, they’re bringing back Percy Jackson and the Olympians for another mythological adventure that begins […]
Behind Christopher Nolan’s 6-country epic undertaking to bring ‘The Odyssey’ to the big screen
Christopher Nolan has taken on the epic challenge of adapting “The Odyssey” into a large-scale Hollywood film.
EA SPORTS™ College Football 27 brings the new era of College Football to life
EA SPORTS™ College Football 27 launches worldwide on July 9, bringing the new era of college football to life.
Really? Jerry Seinfeld brings new act to Baton Rouge on Saturday. Here are 10 bits of trivia.
Yada, yada, yada
Special Olympics Wyoming to Host Summer Sports Classic in Casper
CASPER, Wyo. — Special Olympics Wyoming will host its annual Summer Sports Classic in Casper on July 31 through Aug. 1, bringing athletes from across the
Sony brings back the superzoom RX10 with a stacked sensor and a high price
New sensor and autofocus. Same old lens.
Games are almost always cheaper in shops, says new report, just as Sony announces an end to PlayStation discs and brings retailers' futures into question
Why are people angry at Sony's decision to stop making PlayStation game discs? Well, the price of games, for one thing.
How to Bring More Data Science to YouTube and Creator Media
I am constantly writing about the challenge facing agencies and brands when in comes to YouTube. Is it TV? Social video? Search? Commerce? Do you fund it from all of those respective budgets, and measure it using all their respective metrics? Sean Odlum, Chief Product Officer at Tinuiti, says it may not make sense to try and “bucket'“ YouTube. “You kinda gotta treat it as its own thing,” he said. “Years ago, we had debates [along the lines of] ‘what is this?’ Ultimately we decided, it’s YouTube. It is hard to categorize because it is so protean.” Which ultimately means that almost every part of a media department or marketing group will likely touch YouTube in some fashion. And that it probably needs its own sets of metrics and measurement tools. At Tinuiti, that need has led the agency to develop the YouTube Intelligence Suite, which aims to help brands optimize YouTube campaigns while using all the traditional marketing tools they are used to, such as MMMs. “I wouldn’t say there is a YouTube playbook,” Odlum said. “[For media planners] there is this vast bubbling ocean, so where do you start?’ A lot of brands and agencies struggle.” “You don’t want to just brute-force it—spray dollars everywhere and eventually learn. You want to start intelligently and then learn iteratively.” The problem, Odlum and his team have found, is that “brands have largely defaulted into demand generation campaigns because they’re easier to measure.” However, “you can really build your own content ecosystem around these trusted experts.” Check out the full interview here: Thanks for reading Next in Media! Subscribe for free to receive new posts and support my work. Subscribe
EA SPORTS™ College Football 27 Launches Worldwide, Bringing New Era of College Football to Life
Do it For U with 138 Ways to Play in Dynasty Mode, Experience NIL and Build Your Legacy In Road to Glory Electronic Arts Inc. (NASDAQ: EA) today launched EA SPORTS™ College Football 27 worldwide on PlayStation®5, Xbox Series X|S and, for the first time ever, PC and mobile. Following the record-breaking return of the franchise, College Football 27 raises the bar once again, delivering the most authentic college football experience yet. College Football 27 captures real world elements that impact gameday like never before. College Football 27 is the definitive modern college football experience. Every major change happening in the sport — from NIL and coaching movement to recruiting, player development and game day — is now reflected in the game at unprecedented scale. Built around the current college football landscape, College Football 27 introduces the biggest changes to Dynasty Mode since the game's introduction, including all-new dynamic weather, expanded Road to Glory positions
Sony, Bungie settle with ex-Marathon director they accused of "predatory behaviour", bringing $200m wrongful dismissal lawsuit to a close
Former Marathon director Christopher Barrett departed Bungie in 2024, but filed a lawsuit after reports of inappropriate behaviour emerged.
Google Chrome finally brings an iOS-only feature to Android with new update
A new update for Google Chrome is rolling out to Android devices. It adds a dedicated back button and a new site controls option to Chrome.
Lexington Village Theatre brings big entertainment to a small town
The Lexington Village Theatre has become a destination for nationally touring musicians, comedy and live entertainment.
Gibraltar Business Capital Welcomes Fine as SVP, Account Executive
Michael Fine joined Gibraltar Business Capital’s credit team in July 2026 as senior vice president – account executive, bringing more than 30 years of banking