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Apple and Google are reportedly pointing users to nudify apps
Nudify apps are not only still available but being actively promoted by Google and Apple, according to a new report.
ChatGPT’s new ‘Thinking’ mode just hit a 94% reasoning score — 7 prompts it can solve that standard AI can’t
OpenAI's latest flagship model, GPT-5.4, introduces an "Extended Thinking" toggle — here is how to use its 94% reasoning power to solve "impossible" tasks
Workplace wellness and health promotion
In recognition of the role this research plays in UN Sustainable Development Goals 3 and 8, this Collection is open to original research on workplace wellness ...
Wildfire smoke lingers, prompting parent concerns on students' health
parts of horry county started this week with thick smoke because of that fireit's prompted concern from parents about sending their child to school with that sm
Live Nation illegally monopolized live events, jury says
Live Nation Entertainment Inc., the largest U.S. concert promoter and ticket seller, illegally monopolized the live events industry and overcharged fans, a New York federal jury concluded Wednesday.
AI-rendered Val Kilmer debuts in 'As Deep as the Grave' trailer
The filmmakers behind “As Deep as the Grave” have used AI to recreate Val Kilmer in a prominent role | KMBZ
Democratic lawmakers seek fix to Colorado’s stalled prison population plan
Colorado’s prison population plan was designed to prevent overcrowding. Instead, eight months after it was triggered, the system remains strained and largely ineffective, prompting two Democratic lawmakers to push for changes through new legislation. According to its sponsors, Senate Bill 036 lays out the proposed changes. Sen. Mike Weissman and Sen. Julie Gonzales say the […]
RFK Jr. promotes peptides. Now the FDA weighs easing limits on the unproven chemicals
A panel of outside advisers will review seven peptides at a meeting in July to determine if the unapproved drugs can be safely produced by pharmacies.
Alabama Gov. Kay Ivey signs bills to expand rural health care, promote healthier SNAP buys
Gov. Kay Ivey has signed a package of bills into law aimed at expanding rural health care access in Alabama.
South Africa names new US ambassador amid tense Trump ties
South Africa has appointed a prominent Afrikaner politician, Roelf Meyer, to the ambassadorial role in Washington. This comes amid allegations from the Trump administration of a "white genocide" in the country.
Adobe's Firefly AI Assistant works across Photoshop, Premiere and other apps
Adobe is taking on AI apps like Gemini's Nano Banana with its new prompt-based Firefly AI Assistant.
Overwatch's Switch 2 version is currently missing the promised 60 FPS boost, but a fix is coming soon
The long-awaited Nintendo Switch 2 port of Overwatch is missing its 60 FPS boost despite it being at the centre of the announcement.
"The most fun I've had in the last week playing" - Marathon players react to the mid-season update, and its new friendly-first features
Marathon players react to the new C.A.R.R.I features added to the game, which promote a more friendly approach to the otherwise ruthless extraction shooter.
Opinion | GLP-1 Experimentation Is Everywhere, and Science Can’t Keep Up
Millions of Americans are experimenting with the drugs. Science can’t keep up.
Opinion | GLP-1 Experimentation Is Everywhere, and Science Can’t Keep Up
Millions of Americans are experimenting with the drugs. Science can’t keep up.
In Charlotte, Kamala Harris calls out Trump’s ‘obviously wrong’ Pope Leo post
The former vice president and presidential candidate was back in Charlotte Tuesday night promoting her campaign memoir.
Microsoft Issues Patches for SharePoint Zero-Day and 168 Other Vulnerabilities
Microsoft fixes 169 vulnerabilities including exploited SharePoint CVE-2026-32201, prompting CISA remediation by April 28, 2026.
Beyond the aroma: The science-backed reason your grandmother boiled Rosemary
Discover how boiling rosemary can purify your indoor air, remove pollutants, and promote better health. Learn the science behind this ancient practice and how to easily incorporate it into your daily routine.
Hungary’s Populist Paradox
We look at what Viktor Orban’s defeat tells us about a model of government in which politics are more important than the economy.
Overwatch launches on Nintendo Switch 2 with performance issues, Blizzard confirms patch in the works
Overwatch just launched on Nintendo Switch 2 today, but things haven’t gone smoothly. Soon after release, players reported issues with the port – notably with performance. Blizzard promised that the new Nintendo Switch 2 version would run up to 60 frames per second. However, some fans thought that the Nintendo Switch 1 version was accidentally uploaded since the action felt...
Roundup: Business optimism / Cleveland’s housing answer / America at 250
Slipping further: U.S. small business optimism fell for a third straight month in March, hitting its lowest level in nearly a year as the Iran conflict drove up energy costs and uncertainty. Owners reported weaker expectations for profits, sales and economic conditions, while plans for capital spending dropped sharply. Rising input costs are also prompting […]
‘A great fight town.’ UFC returns to Philly as latest major sports event planned for 2026
UFC 330 will be the MMA promotion’s first event in the city since 2019, and the first “numbered” event here since 2011.
Charlotte's Black developers describe challenges
Three prominent Black Charlotte real estate developers spoke at the weekly Sarah Stevenson Tuesday Forum, sharing insights on why they remain outliers in an industry that they said remains dominated by white males.
Beef is making a comeback – does it fit into a healthy diet?
The protein craze is in full swing and beef consumption is on the rise, particularly in the US, where health agencies are promoting red meat as part of an optimum diet. So, how much beef should we really be eating, and how does it impact our well-being?
Google introduces "Skills" in Chrome to make Gemini prompts instantly reusable
You can save custom prompts you find useful or grab a premade Skill from Google's library.
Google adds AI Skills to Chrome to help you save favorite workflows
Google is adding “Skills” to Chrome, letting users save and reuse AI prompts across websites. The feature builds on Gemini’s browser integration.
Postal Service union launches ad campaign promoting mail voting as Trump seeks to limit it
The 30-second message features a variety of voters, among them a busy farmer and a flight attendant, explaining why they cast their ballots by mail.
What I’ve learned from 25 years of automated science, and what the future holds: an interview with Ross King
We’re excited to launch our new series, where we’ll be speaking with leading researchers to explore the breakthroughs driving AI and the reality of the future promises – to give you an inside perspective on the headlines. Our first interviewee is Ross King, who created the first robot scientist back in 2009. He spoke to […]
Postal Service union launches ad campaign promoting mail voting
The 30-second union ad features voters explaining why they vote by mail and will start airing in Ohio this week
Adobe fixes PDF zero-day security bug that hackers have exploited for months
It's not clear how many people were compromised by this hacking campaign, but a security researcher said the hackers were targeting victims since at least November 2025.
Millions of Rockstar Games Business Records Stolen, Hacking Group Says
A hacking group with a history of compromising major global corporations said it had stolen nearly 80 million business records from video game developer
Z2 Entertainment Goes With Tixr For Colorado Venues, Including Boulder and Fox Theaters (Exclusive)
Ticketing platfom Tixr has partnered with Colorado independent promoter and venue owner Z2 Entertainment, a deal that includes ticketing at the Fox and
Jon Prosser Still Not Fully Cooperating in Apple's iOS 26 Trade Secrets Lawsuit
A joint status report filed yesterday in Apple's trade secrets lawsuit against YouTuber Jon Prosser and Michael Ramacciotti shows Prosser is still failing to comply with discovery, prompting Apple to seek a court order to compel him. The latest filing, submitted to the U.S. District Court for the Northern District of California yesterday, covers developments since the parties' last update in February 2026.
World Quantum Day at UTC set to educate, intrigue and inspire
On April 14, the University of Tennessee at Chattanooga will join the global celebration of quantum science as part of World Quantum Day 2026, an annual event that promotes awareness and understanding of the field.
Major gift promises to accelerate Princeton University’s leadership in quantum science
The gift from Andy Florance ’86 and Heather Florance will support the Princeton Quantum Initiative and will accelerate the next generation of quantum science research and discovery at the University.
Philippine president does jumping jacks to disprove health rumors
President Ferdinand Marcos Jr., 68, said the impromptu workout was meant to ease worries about his health as the Southeast Asian nation struggles with fallout from the Iran war.
STAR Seminar- Reimagining Youth Sport as a Brain-Based Environment for Mental Health
Youth mental health challenges are rising globally, yet one of the most accessible youth-serving systems — sport— remains underutilized as a public health strategy. This Stress, Trauma, and Resilience (STAR) Seminar explores how insights from developmental neuroscience, trauma research, and sport-based youth development can transform everyday sport experiences into environments that promote regulation, connection, and resilience.
Scientists finally know where the Colorado River’s missing water is going
For years, water managers have been puzzled as the Colorado River kept delivering less water than expected—even when snowpack levels looked promising. New research reveals the missing piece: spring rain, or rather, the lack of it. Warmer, drier springs mean plants are soaking up more snowmelt before it can reach rivers, fueled by sunny skies that boost growth and evaporation. In fact, this shift explains nearly 70% of the shortfall, tying the mystery directly to the long-running Millennium drought.
Vance had two high-profile opportunities to prove himself. Both fell flat
In the latter half of 2025, Vice President JD Vance’s future as the next Republican presidential nominee was looking fairly promising. It’s been a series of unfortunate events since then.
Millions of Rockstar Games business records stolen, hacking group says
A hacking group with a history of compromising major global corporations said it had stolen nearly 80 million records from video game developer Rockstar Games, the maker of Grand Theft Auto.
Gateway to Science is all in on space
The North Dakota Gateway to Science is all in on space exploration and doing what it can to promote STEM education and future Artemis missions.
Miles Across MedStar Health 200-Mile Run Launches In Southern Maryland, Spans DC To Baltimore
A 200-mile Miles Across MedStar run launched from MedStar St. Mary’s Hospital in Leonardtown, promoting movement, wellness and chronic disease prevention across Southern Maryland, DC and Baltimore.
'We knew we had to act': Great Salt Lake gets $30M boost from business community
Three prominent families with Utah ties pledged a combined $30 million toward efforts to boost Great Salt Lake levels, as the lake faces impacts from a record-low snowpack.
Three Exit Black River Entertainment
SVP Promotion Bill Macky, Midwest regional Joe Carroll and West Coast rep Jim Malito have [...]
Windows 11 is finally removing the 32GB FAT32 capacity limit
Windows 11 Insider builds now let you format drives up to 2TB in FAT32 via Command Prompt, ending a decades-old arbitrary limit.
How 3 small Gainesville businesses are using — or rejecting
As the integration of AI becomes more prominent, local businesses are deciding how far they are willing to incorporate it into their systems.
Beware! This "Windows 11 24H2" update download can quietly steal your sensitive data
This Windows 11 24H2 update download could quietly compromise your system and steal sensitive personal data, putting your system's privacy and security at serious risk.
Jersey Bulls Women stay on course for league title
Jersey Bulls Women keep their promotion ambitions on track with a 6-0 win over Hartland at Springfield.
'Unbelievable' Liverpool star set for surprise exit offer
Hull City are keen on signing Andy Robertson if they get promotedis one of the two players who's guaranteed to be leaving Liverpool at the end of the current season.The Scotsman has been one of the Re...
Rep. Eric Swalwell suspends campaign for California governor after sex assault allegations
Rep. Eric Swalwell faced intense pressure to drop his bid for California governor after reporting Friday that prompted many supporters to drop their support for him
Club Sports strengthens community among Clemson students
While Clemson University promotes a wide range of activities to encourage on-campus engagement, almost one sixth of its student population is drawn to one
Eric Swalwell ends campaign for California governor after sexual misconduct allegations
Rep. Eric Swalwell said Sunday he would withdraw from the California governor’s race in the wake of allegations of sexual misconduct that led to a nearly immediate campaign collapse, as staffers quit and prominent Democratic supporters urged him to drop out.
Eric Swalwell ends campaign for California governor after sexual misconduct allegations
Rep. Eric Swalwell said Sunday he would withdraw from the California governor’s race in the wake of allegations of sexual misconduct that led to a nearly immediate campaign collapse, as staffers quit and prominent Democratic supporters urged him to drop out.
Infantino’s FIFA: Ten years of power, politics, and so-called ethics
Gianni Infantino promised reform, transparency, accountability, and a “new FIFA.” Ten years on, Infantino’s FIFA is instead defined by political proximity, weakened scrutiny, and an increasing alignment with state power at the highest levels.
Franklin youth sports event fight; gunfire reported, man arrested
Franklin police arrested a 36-year-old Illinois man on Sunday after a youth sports fight prompted gunshot reports, but investigators say no gun was fired.
Bay Area business owner re-dumps mountain of trash on customer driveway after broken promises on payment. Was he right?
This dumpster dispute really dumped things on a whole new level turning one missed payment into a trashy pile of fines, fees and chaos.
Samsung to fix Adaptive Clock glitch in One UI 8.5 update
Adaptive Clock has a glitch on One UI 8.5 devices, and Samsung is working on a fix. The problem has been acknowledged by a community moderator, who promised the addressal with the next Beta software update. It’s already a big day for Samsung users, thanks to One UI 8.5 rollouts. Whether it’s new Beta releases […]
Rockstar Games says hack will have ‘no impact’
Player data isn’t suspected to be compromised.
Prom 2026 photos. Forest Hill dance at Ice House in Jackson, MS
Forest Hill High School had its prom at the Ice House in Jackson, Miss., on Saturday, April 11, 2026.
Illinois Court Hears Final Lawsuit Challenging Marijuana Social Equity Business Licensing Lottery
“We just want a fair shot. We’re not asking for anything special, no special privileges, but what they promised from the very beginning.” By Hannah Meisel, Capitol News Illinois Nearly seven years after Illinois lawmakers approved recreational cannabis legalization, applicants who lost out on coveted business licenses are still battling the state in court, alleging […]
GSK sees blockbuster potential in targeted cancer therapy after promising early data
British drugmaker GSK's experimental targeted cancer drug Mo-rez has blockbuster potential, its head of oncology research has told reporters, after early data showed the drug helped shrink tumors in patients with advanced, hard-to-treat cancers.
Business Notes for April 12, 2026
The Gazette’s Business Notes is a compendium of the week’s promotions, new hires, certifications, added business lines and business events.
As Swalwell’s campaign unravels, his rivals in California governor’s race scramble for an opening
The sexual misconduct allegations against Rep. Eric Swalwell are damaging his hopes of winning the governor’s race, with former allies revoking their endorsements and a growing list of prominent Democrats telling him to withdraw.
Early data promising on RI's evolving behavioral health model
Rhode Island's certified community behavioral health clinics are showing promising results, increasing access and improving outcomes, the author says.
AI health questions? 4 chatbot prompt tips to get the most accurate answers
AI chatbots can still get medical questions wrong, according to new research.
Entergy adds executives; new nonprofit CEO named, board additions at sports foundation
Take a look at some of the recent promotions and new hires announced at south Louisiana businesses.
Nintendo's Animated Films Challenge Disney's Box Office Dominance
Nintendo's expansion into theatrical animation, with billion-dollar films and an annual release slate, is challenging Disney's dominance while strategically promoting its gaming hardware and franchises like the successful Switch 2.
Tri-state people in business: New hires, promotions, recognitions
Elvis Kasi joined Medical Associates Clinic of Dubuque’s anesthesia department as a certified nurse practitioner.
Prom 2026 photos. Pisgah prom at Pisgah High School in Brandon, MS
Pisgah had its prom at Pisgah High School in Brandon, Miss., on Saturday, April 11, 2026.
Illinois star freshman Keaton Wagler to declare for NBA draft
Illinois freshman guard Keaton Wagler will declare for the NBA draft, his agency ProMondo Sports told ESPN.
RFK Jr. Once Touted Raw Milk. Now He’s Stopped Talking About It.
The health secretary has instead promoted whole milk, a politically safer choice, as he seeks to avoid “weird stuff.”
Seniors: Carol Watson, 72
Owner of Carol Watson Greenhouse and Landscaping in LaFayette enjoys her growing business — still puts in six-, seven-day weeks By Mary Beth Roach Carol Watson, the owner of Carol Watson Greenhouse and Landscaping, has been in gardens since she could walk. Literally. She said she learned to walk in her grandfather’s garden, which was next door to her current home and business in LaFayette. Today, at 72, she is running the business that her mother, Claire, opened in 1981 as Watson Greenhouse. Watson worked part-time for her mom until 1990, when she joined her full time. While she may not have had any formal horticultural experience, she said she learned so much about growing and raising plants from her mom, who had an abundance of energy and talent. Now, after 35 years in the business full time, Watson has no plans to retire, although she joked that she’d like a couple of days off a week. On her seven-acre site, complete with four greenhouses, Watson said her favorite parts of the job are working with and educating her customers; helping some of her young customers build terrariums; conducting occasional class field trips; and supporting local art by decorating the shop with an eclectic mix of pottery from at least four area craftspeople. A one-time employee of the former Dey Bros. department store in Syracuse, Watson said she loves merchandising and enjoys displaying unique pieces of art on shelves and even suspending from ceilings. “We’re creative. We also had top quality plants. We got a reputation of quality plants and unusual products,” she said. It’s tending to her customers and her plants, showcasing the unusual products, and hosting special events to benefit the community that keep her motivated to work six to seven days a week. “I just love it. I love taking care of the plants. I’m one of the few people that really enjoys watering,” she said. And while she has cultivated a solid customer base over the years, she remains savvy in her marketing efforts to draw in new customers. For example, she does a gardening segment on CNY Central television; her active Facebook page has thousands of followers; and she hosts a number of unique events and classes that not only introduce her shop to potential new clients, but some benefit nonprofits as well. About 13 years ago, when the local symphony orchestra was struggling, she said she wanted to help. So, partnering with the group, she began offering concerts, called Soirees, featuring the Syracuse Orchestra’s string quartet. Following up on a suggestion from a customer whose brother is a deejay in retirement, specializing in sock hops, she hosted the greenhouse’s first sock hop. Plants got moved back toward the walls to make room for dancing; a caterer was brought in, offering diner-like food; guests came in period outfits; and proceeds went to the Food Bank of CNY. She is excited about doing it again in October. Via her website, she promotes the greenhouse as an “oasis in the snow,” offering visitors the opportunity to pick up some decorating and gift ideas while taking in the floral and citrus scents. And she also caters to her four-legged friends. Over this past winter, she said, she came up with a “brilliant idea,” although at the time she didn’t appreciate just how brilliant it would become. Feeling it too cold outside to take her dog for a walk, she opted to bring it into the greenhouse. And before long, she was inviting people to bring their dogs into the big greenhouse as well. She looks forward to extending that invitation again this upcoming winter season. For Watson and her customers, the greenhouse is always in season.
U.S. Moves to Deport Son of Prominent Figure in Iranian Revolution
Federal agents arrested a man whose mother served as a spokeswoman for the Islamist embassy captors during the hostage crisis that began in 1979.
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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