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Scientists’ credibility depends on audience and perceived motives
A new study from Virginia Tech found that scientists’ credibility often hinges on their perceived motivations. “Our study finds that perceptions of scientists’ motivation to serve the public good are the strongest predictor of whether Americans trust them, accept their information as credible, and support science-based policies,” said Dara Wald, associate professor in environmental policy and planning.
Josh Grisetti dead: Broadway, ‘Marvelous Mrs. Maisel’ actor was 44
Josh Grisetti, the Broadway actor who charmed audiences with roles in "Something Rotten" and TV's "The Marvelous Mrs. Maisel," died by suicide. He was 44.
Mick Jagger slams idea of artists talking politics at concerts
OPINION: Mick Jagger, lead singer for The Rolling Stones, explained in an interview why he doesn’t want to “lecture” his audience at concerts, in comparison to more political arti…
Mick Jagger against giving audiences a 'lecture' on politics during concerts
Mick Jagger, reflecting on Bruce Springsteen's outspoken approach, says he prefers to avoid political \
Scientists' credibility depends on audience and perceived motives
A new study from Virginia Tech found that scientists' credibility often hinges on their perceived motivations. "Our study finds that perceptions of scientists' motivation to serve the public good are ...
George Washington's prayer life, private struggles take the spotlight in New Museum of the Bible play
As the United States marks its 250th anniversary, the Museum of the Bible is inviting audiences behind the scenes of the American Revolution with A General s Prayer, a new one-man play exploring
Mick Jagger doesn't want to 'lecture' fans, says his job is to make people 'have the best time'
Legendary Rolling Stones frontman says his job is making audiences forget their problems, but his 2024 jab at Louisiana Gov. Jeff Landry at New Orleans Jazz Fest sparked a public feud.
Men found ‘Love Island.’ Then they started betting on it.
Prediction market apps are turning America's hottest dating show into a different obsession — and bringing a new audience into the villa.
‘Palworld 1.0’ Is Putting Up Enormous Steam Player Numbers At Launch
Palworld, the former viral sensation, has just launched its 1.0 version, and it has shown it still has a huge audience eager to play.
UConn Professor Sir Cato T. Laurencin Has Audience with Pope Leo XIV
Sir Cato T. Laurencin presented the Cato T. Laurencin Regenerative Engineering Founder’s Award Medal to Pope Leo XIV at the Vatican.
All Five HUNGER GAMES Films Return to Theaters from Lionsgate and Fathom Entertainment in Anticipation of THE HUNGER GAMES: SUNRISE ON THE REAPING
The odds will be in audiences’ favor as fans of the The Hunger Games saga—new and returning—experience all the magic of the franchise once again, with all five Hunger Games films returning to theaters September 3- 7, 2026. Back in theaters from Lionsgate and Fathom Entertainment each of the entries in The Hunger Games: All Five Films will […]
Scientists’ credibility depends on audience and perceived motives
A new study identifies five audience "classes" based on people's perceptions of scientists’ credibility.
Science Communications Research to Practice Webinar: Know Your Audience
Register for the next best practices webinar: Are You Talking to ME? Audiences for Science Communication.
Will the new 'Moana' live up to the original? What past Disney remakes tell us, in 4 charts.
Live-action remakes have been box office gold, but audiences and critics say most fail to recapture the magic of the animated classics that inspired them.
‘SOULM8TE’ director talks ‘M3GAN’ spinoff’s return as digital release (exclusive)
‘SOULM8TE’ director Kate Dolan talks about the ‘M3GAN’ spinoff’s return as a digital release. ‘There’s such an audience for this movie, whether it be at home or in the theater.’
“M3GAN” spinoff “SOULM8TE” boots back up: Director talks erotic thriller’s new life as a digital release (exclusive)
“There’s such an audience for this movie, whether it be at home or in the theater,” Kate Dolan tells EW.
The Politics of Provocation: The ECtHR’s Ruling in Miladze v Georgia
A recent judgment of the European Court of Human Rights concerning a TikTok video published by a Georgian self-defined civil activist adds another layer to the Court’s increasingly messy Article 10 case law. The applicant repeatedly insulted public officials in crude and sexually explicit terms while broadcasting to a large online audience. Domestic courts imposed only a modest administrative fine, later reduced on appeal. The ECtHR did not find a violation of the applicant’s right to freedom of expression – raising several questions about the limits of legitimate political speech online.
Nielsen eyes further methodology changes ahead of football season
It appears as if Nielsen is preparing to find yet another way to keep sports viewership trending upward ahead of the upcoming football season. The audience-measurement firm, whose data is treated as the gold standard within the television business and is the currency by which networks sell advertising to media buyers, plans to formally roll…
Is this a breakthrough moment for soccer in the US?
Victory for the national team against Belgium on Monday could mean the sport takes further strides among American audiences.
From roller rinks to laundromats, this Bywater company builds memorable marketing experiences at big events
"Audiences wanted to touch grass again and build relationships with brands in a more realistic way and not just get hammered by digital trash."
Oversharing Can Be Dangerous: How Digital Nomads Can Build an Audience While Staying Safe
Use social media intentionally to grow your business by sharing your digital nomad lifestyle authentically while prioritizing safety.
A Q&A with Graham Nash
Currently on a 2026 U.S. tour, Graham Nash performs with a talented three-piece band and incorporates classics like “Immigration Man” and “Chicago” to resonate with contemporary issues and audiences.
How the Museum of Ice Cream and Other Companies Woo Visitors From Art Institutions
As arts institutions struggle to increase attendance, entertainment centers marketed as museums are wooing those who once might have gone to view art.
Wimbledon 2026: The watches that A-listers are wearing
Wimbledon 2026 is underway, and its audience is filled with celebrities wearing coveted watches. Serena Williams and David Beckham are among them.
Is the World Cup becoming America’s biggest sports betting event ever?
The world’s most popular sporting event is being played in North America, so U.S. audiences can see the games live while the sun is out or in the early evening
India's Yash Raj Films Backs Rusk Media in Vertical Entertainment Push
Bollywood studio Yash Raj Films invests in Rusk Media to build original vertical microdramas and animation IP for Gen Z and Gen Alpha audiences.
Govee's smart nugget ice maker makes every iced drink feel like a luxury
For some people, the ice in a beverage is almost as important as the drink itself. That's the audience Govee had in mind when designing its latest ice
Grease is the word at Sutter Street
FOLSOM — Sutter Street Theatre will transport audiences back to the halls of Rydell High this summer with its production of “Grease: School Version,” running through July 26.
10 Game-Changing Entertainment Venues Designed by Populous
A look at 10 entertainment venues by Populous, spanning esports, concerts, and more, that are redefining audience experiences worldwide.
Trump tries out midterms message that focuses on ‘communists’
Trump warned an audience of religious conservatives that communism is spreading in the U.S., a new theme for his midterm campaign.
Science Heroes: Digging It at Groton Public Library
Unearth your love for science in this fun and interactive S.T.E.M. show for the whole family. With help from audience volunteers, we’ll conduct exciting experiments about the changing states of […]
Oprah reveals Whitney Houston moment she begged audience not to share
Oprah Winfrey has revealed she "begged" audience members not to release photos of Whitney Houston falling off the stage at her show in 2009.
'Voicemails for Isabelle' is Netflix's latest big hit — but viewers should expect tears
Zoey Deutch's Netflix rom-com has pleased both audiences and critics alike. But what viewers weren't expecting was how many tissues they would need while watching.
Business travel is predictable again — and that’s a powerful signal for marketers
Business travel has moved beyond recovery and into a steadier rhythm, giving marketers greater confidence in audience behavior and long-term planning.
The Entertainment Trends Shaping What Audiences Watch in 2026
What will audiences watch in 2026? Dive into entertainment trends shaping the future. Explore insights and get ahead with these industry's latest shifts.
Why Combat Sports Continue to Attract Global Audiences
No sports experience can beat the adrenaline rush of witnessing two opponents battle each other on equal footing, armed only with skills, preparation, and sheer willpower. Throughout the ages, boxing, MMA, wrestling, and judo have continued entertaining people all over the globe, uniting fans from many different backgrounds with a common language. Discover how fascinating […] The post Why Combat Sports Continue to Attract Global Audiences appeared first on Native News Online.
'The View' uses Barbara Walters in on-air ad urging viewers to push back against FCC: 'Use your voice'
'The View' used Barbara Walters in a new commercial urging audience action against the FCC amid legal drama: 'Use your voice,' an ABC spot advised.
Why every brand needs to think like an entertainment brand
Brands that adopt entertainment strategies engage audiences more deeply, drive loyalty and stand out in a crowded market by delivering memorable experiences.
'Overcommunicating': Byron Donalds talks media decentralization and advocates for 'long-form' videos from politicians
Politicians must 'master and utilize all forms' of communication to reach the entire audience.
Gears of War: E-Day's strong summer showing triggers series-wide popularity spike
Gears of War: E-Day's strong showing this summer, coupled with its recent Xbox exclusivity, has led to the Gears franchise doubling its audience.
How Sean Evans turned 'Hot Ones' into one of entertainment's most important interview shows
The longtime host discusses consistency, audience-building, and why creator-led shows deserve a seat at the table.
Letter: Love of country should trump personal politics
I was disheartened to see that Donald Trump was booed by fans at Game 3 of the NBA Finals in New York City on June 8. The next day, I had an amazing discussion with a neighbor about whether Trump would be met with a standing ovation or booed by an audience here in Hawaii. I argued that we have more aloha for America than disdain to boo a president.
Share your talent at Open Mic Mondays
Do you enjoy singing and performing for an audience? Take the stage at the Waynesville American Legion's Open Mic Mondays from 7-9 p.m. every Monday in June.
For ViewerCon, Joy Reid, Chris Witherspoon, and the ‘Raising Kanan’ cast are headed to Newark this summer
ViewerCon, a new entertainment event is making its debut in Newark this summer, betting that today’s audiences want more than
'View' studio audience members refused to clap for JD Vance as he walks out for interview
'The View' studio audience members refused to clap for Vice President JD Vance as the controversial politician made his way out to the set for an interview with Whoopi Goldberg, Sunny Hostin, more.
From YouTube to Hollywood: Digital creators are remaking the movie business
Some of the most promising young filmmakers in the movie business are arriving in Hollywood already experts at entertaining audiences and going viral. The twin sensations of “Obsession” and “Backrooms”
Ecsite 2026
Across three days of discussion and debate, museums and science centre professionals explored the opportunities and challenges shaping the future of public engagement with science
87 Percent of Creators Say Creative AI Is Growing Their Business and Audience, According to Adobe’s 2026 Creators’ Toolkit Report
Adobe’s 2026 Creators’ Toolkit Report, based on a global survey of more than 16,000 creators, finds that creative AI is accelerating business growth, becoming essential to creative workflows and reshaping how creators think about the future of AI.
Handcraft Bets On Global J-Pop With Aoki, Takarabe
The race to bring J-pop to a truly global audience has a new contender.
Electronic Arts Introduces EA Advertising, Launching Brands Directly Into Gameplay and Live Experiences
Connecting brands to highly engaged audiences through an exclusive EA SPORTS Partner Program, in-game integrations, creative partnerships, and scalable advertising capabilities across EA’s global portfolio Electronic Arts Inc. (NASDAQ: EA), the global leader in interactive entertainment, today announced the launch of EA Advertising , a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games. EA sits at the intersection of entertainment, sports, technology, music, and culture. Across console, mobile, and PC, our games and services reached more than 120 million players 1 each month during fiscal year 2026. Together, this scale and frequency of engagement create meaningful opportunities for brands to connect with audiences through authentic, interactive experiences. EA SPORTS is one of the largest interactive sports platforms in the world, connecting hundreds of millions of players across console, PC, and
Why Marketing Feels Harder as Your Business Grows by Nathan Tayloe
At some point, most growing businesses hit the same moment. What used to feel straightforward starts to feel more complicated. Marketing takes more effort. Results feel less predictable. What once worked consistently begins delivering mixed outcomes. It is easy to assume something is broken. In many cases, nothing is. The business has simply reached a different stage. What Worked Before Starts to Lose Its Edge Early on, growth is often driven by a few things working well at the same time: Referrals are strong The value of the offering is clear The team is aligned Decisions are made quickly Marketing, in that stage, tends to feel easier because the business itself is easier to understand. As the company grows, that simplicity fades. The audience expands. Services evolve. New people join the team. More channels are added. More decisions are made across more touchpoints. Marketing is no longer communicating one clear story. It is trying to represent a more complex business. Complexity Creates Friction That added complexity does not always show up immediately. It builds over time. Messaging starts to drift. Different parts of the business describe what they do in slightly different ways. The website no longer reflects how the company actually operates. Sales conversations evolve faster than the brand. At the same time, more activity is introduced to try to keep growth moving: New campaigns More content Additional platforms More tools and reporting The volume increases. The clarity does not always keep pace. That is when marketing starts to feel harder. It’s Not a Lack of Effort Most teams respond to this stage by doing more. More output More meetings More adjustments More experimentation That effort is not misplaced. It is often pointed in the wrong direction. When the underlying issue is a lack of alignment, more activity tends to create more noise. Results become harder to interpret. Decisions take longer. Progress feels inconsistent. From the outside, everything looks active. From the inside, it feels less certain. The Real Shift As businesses grow, marketing becomes less about execution and more about alignment. The companies that navigate this transition well tend to refocus on a few fundamentals: A clearly defined audience A strong, consistent position in the market Messaging that reflects how the business actually operates Alignment between leadership, marketing, and sales When those elements are in place, execution becomes more effective again. Marketing does not necessarily become easier, but it becomes more consistent. A Different Kind of Discipline Growth introduces more opportunity, but it also demands more discipline. What worked when the business was smaller often cannot be scaled without adjustment. The systems, messaging, and decision-making that once felt intuitive need to become more intentional. That is not a sign of failure. It is a normal part of growth. Marketing feels harder because the business has become more complex. The solution is not to outwork that complexity. It is to bring clarity to it. The companies that do that well tend to regain momentum quickly. Those who do not often stay busy without seeing the same level of progress. — Learn more about how we help organizations align strategy, brand, and execution. Visit tayloegray.com, or reach out directly at nathan@tayloegray.com.
4 Takeaways From Japan's Thrilling World Cup Draw vs. the Netherlands
There was no winner in Japan vs. the Netherlands but the audience. Here are four takeaways from the back-and-forth thriller in Atlanta.
The 50 greatest actors in movie history, according to fans
To determine American audiences' 50 favorite actors who are men, Stacker analyzed data from YouGov, current as of June 2024. See who came out on top!
The 50 greatest actors in movie history, according to fans
To determine American audiences' 50 favorite actors who are men, Stacker analyzed data from YouGov, current as of June 2024. See who came out on top!
Italy Politics
EU Parliament member and former Italian army general Roberto Vannacci addresses the audience as he concludes the two-day founding congress of his far-right party, Futuro Nazionale (National Future) in Rome,
Sen. John Kennedy speaks at 'Politics and Eggs', says 'never say never' to presidential run
Sen. John Kennedy has carved out his own space in American politics. The senator from Louisiana charmed his 'Politics and Eggs' audience with unique insights from Capitol Hill.
How 2026 campaigns are deploying creators to spread their message
With a growing number of adults using social media for political engagement, campaigns work with influencers on the platforms to advertise to new audiences. But are influencers profiting at the expense of voter transparency?
New series with veteran science journalist Miles O'Brien to feature ASU researchers
Extreme heat kills more people than hurricanes, floods and tornadoes combined in a typical year, but people don't recognize it as a serious problem. Why is that?That was the question veteran science journalist Miles O’Brien asked Arizona State University heat researcher Jennifer Vanos in front of a studio audience at Arizona PBS on Thursday.
How ‘Stop! That! Train!’ Producer Unapologetic Projects Built a Business Model on Diverse Voices and Audiences
Unapologetic Projects co-CEOs Chris Quintos Cathcart and Tyler Boehm explain their business model that's built on diverse voices and audiences.
Five things to know about women and sport
Women's sports are on a winning streak, reaching new heights and shattering records. From the 2024 Olympics achieving gender parity to the growing audience for women's sports, there is much to celebrate and explore. Yet many gender gaps remain. Here are five key things to know about women and sport:
Roundup: Small business owners / Elevated car prices / Teacher bonuses
Content creators: Some 73% of small business owners now identify as creators, showing how entrepreneurship is increasingly tied to content creation. These owners are building businesses through social media, audience engagement and personal branding alongside traditional operations. Overall, this reflects a shift where being a “creator” is becoming a core part of running a small […]
Judy Garland's daughter Lorna Luft explains why “The Wizard of Oz ”continues to captivate audiences
"The Wizard of Oz" premiered in 1939 and has had a resurgence in popularity thanks to its Las Vegas Sphere showings.
Xbox Boss Says a Mass Audience Can't Afford 'Thousands of Dollars' to Spend on a Next-Gen Console, So Microsoft Must 'Look at New Business Models'
The spiralling cost of new and existing consoles will require "radically different business models" over the coming generation, Xbox boss Asha Sharma has said.
Horrifying 'America's Got Talent' act makes judges and audience look away: 'Have you ever watched a film called 'Misery'?'
This 'America's Got Talent' act horrified onlookers with their gruesome act. Even the judges couldn't stand to watch.
'We'll Start To See Radically Different Business Models' - Xbox Boss Talks Future Of Consoles
She says mass audiences can't afford thousands on a console generation
‘Severance’ meets ‘Inside Out’ in Dacha Theatre’s ‘Dream, Carl, Dream’
Dacha Theatre’s new interactive, improvisational show puts audience members to work in the dream world.
Interactive ‘Severance’-meets-‘Inside Out’ Seattle theater show is a delight
Dacha Theatre’s new interactive, improvisational show puts audience members to work in the dream world.
K-Pop Powerhouse SM Entertainment Elevates Global Hitmaking with Solid State Logic ORACLE
Seoul, South Korea, June 9, 2026 — SM Entertainment, the multinational record label, talent agency, production company and music publisher that pioneered the introduction of Korean music artists to a wider global audience, has integrated a new Solid State Logic Oracle into BigShot Studio at its facility in Seoul, South Korea. Oracle, which introduces SSL’s […]
NBA, NHL Title Series Continue Delivering Big Audiences for ABC
The NHL is continuing its television audience growth wave.
‘Ragtime’ is still resonating with audiences 30 years since its Broadway debut
It's been nearly 30 years since Stephen Flaherty and Lynn Ahrens wrote the music and lyrics for “Ragtime,” the American epic musical about the intertwining lives of three New York families at the turn of the 20th century.
Stanley Cup Final Game 1 draws biggest audience since 2019
The NHL’s strong television run continued with Game 1 of the 2026 Stanley Cup Final drawing its largest audience in seven years. Game 1 of the 2026 Stanley Cup Final between the Vegas Golden Knights and Carolina Hurricanes averaged 4.8 million viewers on ABC, the largest audience for a Stanley Cup Final Game 1 since…
Entertainment, inspiration for all ages
The Averitt Center for the Arts announced earlier this week its Summer/Fall 2026 season for the Emma Kelly Theater, offering a range of entertainment for audiences of all ages.
Training TikTok creators in mental health communication improves audiences’ mental health knowledge, competencies | Harvard T.H. Chan School of Public Health
Providing training in mental health communication to social media content creators can help improve their audiences’ abilities to gather and understand mental health knowledge as well as boost their emotional support skills, according to a new study.
Will AI Replace Magic? The Bigger Threat May Be the Audience
AI may not master sleight of hand anytime soon, but it could weaken the human desire to gather, watch, and wonder together
Denver Broncos win Hashtag Sports Award for Best Youth Sports Partnership
The award recognizes a partnership that increased the visibility and/or accessibility of youth sports with players, fans, and/or new audiences.
Paris match a chance to grow rugby league
Wigan Warriors' trip to Paris to face Catalans Dragons will be a perfect stage to showcase rugby league to a wider audience, says Oliver Partington.
May's top PlayStation games by copies sold
Yesterday’s State of Play gave us an idea of where PlayStation’s heading next. But we’ve had our May estimates for a couple of days now (we always update our data daily for clients), so it’s time to look at what performed best on PlayStation last month. We’ve got a new IP at the top, two evergreens doing their evergreen thing, FC26 smashing it ahead of the World Cup Plus pivot, and a quiet but promising result for Lego Batman. Let’s have a look at the state of Play…Station’s top games for May. 007 takes #001 007 First Light sold 1M copies on PS5 in May, easily making it the month’s top PS5 game by copies sold. Over 80% of those May copies were digital, which is broadly in line with where PlayStation’s digital share has settled for new releases this year. To date, 007 First Light has sold through 2.2M copies across platforms (so no unsold retail copies in that figure). The platform split is 55.1% PS5, 33.1% Steam, and 11.8% Xbox (console, Windows, and cloud combined). In gross revenue terms, 007 First Light has generated $150M. Owing to regional pricing and audience composition differences, the consoles make up a higher share of revenue than they do copies. Of the $150M, 60.5% came via PlayStation, 27.6% via Steam, and 12.9% via Xbox. Part of this is because over two-thirds of 007 First Light‘s PlayStation audience is in North America (43.4%) or Western Europe (23.2%), where local currency means the game generates more revenue per player. On Steam, under half of First Light‘s audience is from those same regions (31.8% North America, 15.1% Western Europe). As we covered in last week’s 007 Steam piece, the Steam version is pulling in higher-than-expected numbers in China, which now accounts for 17.3% of First Light‘s Steam audience. 007 is the equivalent of $44 USD in China, which is roughly 37% cheaper than the US price and about 44% cheaper than Western Europe. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe The crossover data backs up what we’ve seen all year about launch-window cohorts. 11% of PS5 players who played 007 First Light in May also played Lego Batman: Legacy of the Dark Knight, which launched just a few days before. Last month was a great month for Denmark! IO Interactive is Copenhagen-based, and Lego Group is headquartered in Billund (TT Games is UK-based but produces work under Lego Group licence and direction). Speaking of which… A very blocky #2 and #3 Minecraft sold another 788K copies on PlayStation consoles last month. Business as usual, since Minecraft hasn’t sold fewer than 760K copies in a single month all year. With over 350M copies sold across all platforms, Minecraft is the best-selling game in history and one of the strongest brands in the world. Every month, a new cohort of children reaches Minecraft age, which guarantees a constant volume of new sales regardless of what the broader market is up to. The demographic refresh rate is truly impressive, with the audience renewing itself faster than it’s churning. Lego Batman: Legacy of the Dark Knight shifted 757K copies on PS5 last month, bringing its lifetime total on the platform to over 800K. Across all platforms, Legacy of the Dark Knight has now passed 1.5M sold through, so PlayStation accounts for over half of the game’s players. The May crossover data for Legacy of the Dark Knight on PS5 is also useful. 27% of those players also played Fortnite, 16% Roblox, 16% FC 26, and 14% NBA 2K. That’s the household-and-family cohort showing up, plus the launch-window cohort of core gamers who buy practically everything. FC 26 gets players through the door ahead of the World Cup FC 26 sold 411K copies on PlayStation last month (90% via PS5), the fewest copies FC 26 has sold all year and down heavily from April’s 700K. Part of this dropoff is because FC 26 has been available as a PlayStation Plus monthly game since 6 May, cannibalising premium sales. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe The strategic logic is straightforward for EA, which is sacrificing premium unit sales in May to build up the player base ahead of the FIFA World Cup, which kicks off on 11 June. Obviously, a bigger player pool going into the tournament means a bigger pool of potential Ultimate Team spenders during the period when football attention is at its peak. The early returns are around what you’d expect, with 4.4M new players accessing FC 26 via PS Plus last month – a substantial new spender pool. Anecdotally, a few of my mates who were ‘’skipping FIFA and Ultimate Team this year’’, were drawn back in via PS Plus. Lo and behold, one of them is buying packs like it’s going out of fashion. Whether this is all a smart trade for EA depends entirely on the Ultimate Team conversion rate over the next six weeks. Either way, the short-term engagement impact on the game as a whole is evident. FC 26‘s MAUs hit a record 24M on PlayStation in May, up 30% from the previous record set in April. GTA V does what GTA V always does Rounding out the top five is another evergreen title. Grand Theft Auto V shifted another 387K copies on PlayStation last month. No matter what else is happening in the industry, GTA V keeps pulling players in. It’s sold another 1.8M copies on PS5 in the first half of this year alone, helping the franchise pass the 230M-sold milestone across all platforms. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe I have a theory that Minecraft and GTA V are doing the same thing at different demographic levels. Both are functioning as generational gateway games that the audience ages into faster than it ages out of. Minecraft captures kids around age 6-10, GTA V captures much of the same audience around age 12-15 (unofficially, of course). The crossover data suggests this: 40% of GTA V‘s monthly PlayStation players typically play Fortnite in any given month, while 30% play Roblox. Household accounts aside, that’s not the original GTA V audience from 2013. Of course, the under-12 audience would love to get their hands on GTA, too. It’s always been the way of things, and some parents are happy to oblige. Mine did too back in the day, and I turned out just fine. Right? Right!? Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
How Science Works
The 2nd Weather and Climate Livestream is now underway. It is organized by a group of early-career researchers concerned about declining funding for the field and eager to demonstrate how weather and climate research makes a difference in our lives. Last year’s event was a great success, drawing terrific press coverage including a piece in the NY Times. This year features a strong lineup of talks aimed at a general audience — I highly recommend tuning in. Share I gave a talk yesterday about How Science Works in Three Steps. You can see the short presentation here (I’ve appended a transcript below): And please tune into the livestream here. It runs through tomorrow at 6 pm ET. Thanks for reading The Climate Brink! Subscribe for free to receive new posts and support our work. Subscribe Cleaned up transcript: Thank you, and thanks to everyone tuning in. I want to talk about something I think a lot of people don’t really understand: how science actually works. Arguments over any scientific topic — climate change, vaccines, you name it — revolve around competing claims. For climate change, the claims are: Is the Earth warming? Are humans to blame? What will the impacts be? Over the last 150 years, the scientific community has developed a remarkably robust method for sorting out which claims are true and which aren’t. That method is what I want to walk through. So how does science generate knowledge? If you ask a high schooler, they’ll give you the version they learned in ninth grade: an individual scientist forms a hypothesis, runs an experiment, and draws a conclusion. That’s more or less what happens at the individual level, though in practice it’s more iterative — you design, test, and refine all at once, landing on a slightly different idea each time until you reach a conclusion about whatever hypothesis you’ve ended up with. But this isn’t science. It’s only step one. Any individual scientist can make mistakes — scientists are human. Maybe there’s a bug in the code, maybe there’s an error in the experiment. Just because someone ran an experiment and reached a conclusion doesn’t mean it’s right, and scientists don’t treat a single result as settled truth. Step two is peer review, the first layer of quality control. The scientist writes up what they did and submits it to a journal, which sends the paper to other experts in the field. Those experts judge whether the methods are sound, whether it properly references prior work, and whether the conclusions actually follow from the data. Ask any scientist and they’ll tell you peer review is miserable — the comments come back brutal, often harsh, and you have to revise and resubmit, sometimes multiple times, before an editor finally accepts the paper. Peer review catches an immense amount of bad science, but it can’t catch all of it. Reviewers get sloppy or overworked, they miss obvious mistakes, and they can’t catch hidden errors — a bug in the code, a misread instrument. So a peer-reviewed paper making it into a journal doesn’t mean the paper is right. Nobody treats a single paper as the final word. That’s where step three comes in: the crucible of science. Important results get retested by the broader community. If you publish something interesting, it gets dissected. Sometimes people try to reproduce your work directly but more often they test its implications. If someone claims X is true, and that implies that Y is also true, then scientists will go check Y. If a claim survives this gauntlet long enough, it becomes accepted. That’s how we generate knowledge. Let me give an example: the ozone hole. In 1985 — and I doubt many people watching were around then, but I remember it well — Joe Farman and his colleagues published observations from Antarctica showing that a huge chunk of ozone was disappearing every year. This was shocking because most atmospheric chemists had expected ozone loss to occur at mid-latitudes and high altitudes, not over the South Pole. When scientists see something they don’t understand, they rush to explain it, and several competing hypotheses quickly appeared in the peer-reviewed literature. One pointed to chlorine chemistry from chlorofluorocarbons. A second blamed nitrogen chemistry, possibly driven by solar proton events — meaning the sun was responsible. A third argued it wasn’t chemistry at all but dynamics: winds were carrying naturally low-ozone air from the lower atmosphere up into the stratosphere. Then the community went to work testing which theory could survive the crucible. Aircraft flew into the ozone hole and found no nitrogen, ruling out the nitrogen theory. Measurements showed the air in the polar vortex was descending, not rising — which would bring high-ozone air down, eliminating the dynamics theory. Meanwhile, those same flights measured enormous amounts of chlorine, strongly correlated with exactly the regions where ozone was being destroyed. That became known as the “smoking gun” paper, and it established that chlorine chemistry was the cause. Through this process, a consensus emerged. And it’s worth being clear that this consensus is organic. There’s no vote, no poll, no meeting where it gets decided. Scientists go to conferences, talk to one another, and independently arrived at the same answer. It’s the ultimate free market of ideas. After the consensus was established, the peer-reviewed literature doesn’t even mention the rival theories — it simply takes chlorine chemistry as given. That’s what a consensus looks like. It doesn’t mean every single scientist agrees, but it does mean there’s no longer any legitimate debate. So where can you see what scientists actually think? It’s all in the peer-reviewed literature, which contains the entire historical record of the argument: the discovery, the competing theories, the debate, the testing, and finally the community coalescing around one answer. But there’s a lot of room for misrepresentation. You can dig up an old paper claiming the ozone hole was caused by dynamics and wave it around as if there still was a debate about the cause of the ozone hole — without mentioning that the idea was disproven long ago and that even its own authors no longer believe it. There’s a bigger problem, though: the peer-reviewed literature is written in a language I call “nerd.” It’s extremely hard to read — honestly, some of it is hard for me to follow. It takes graduate students years to work through the literature in a single field, so we can’t expect policymakers or ordinary people to do it. This is where scientific assessments come in. The most famous is the IPCC — the Intergovernmental Panel on Climate Change. The job of an assessment is to read and summarize the peer-reviewed literature, synthesizing what’s settled, what’s been disproven, and what remains genuinely debated. To ensure the assessments accurately summarize the peer-reviewed literature, assessments are written by large teams, which are far less prone to bias than individuals and which dilute the influence of any one scientist with an axe to grind. The teams are deliberately assembled to avoid stacking the deck, and the reports themselves go through multiple rounds of peer review. That rigorous process is exactly why you can trust them and why people consider the IPCC to be the gold standard of what we know about the climate system. An assessment produced through a different process may well not be credible. You can even watch the consensus evolve across assessments. Take the attribution of warming. The 1990 IPCC report said the observed warming was broadly consistent with model predictions but also comparable to natural variability — in other words, we don’t know whether humans are responsible. By 1995, it concluded that the balance of evidence suggested a discernible human influence — a sentence only a committee could write, and one that barely commits to anything. By 2001, most of the warming over the previous 50 years was judged “likely” due to greenhouse gases; by 2007, “very likely”; by 2013, “extremely likely.” The 2023 report says essentially the same as 2013 — there’s not much stronger language available. So, to wrap up: science is our ultimate tool for deciphering the universe — the most successful method we’ve ever developed for determining what’s true and what isn’t. Our understanding is written into the peer-reviewed literature, so if you want to know what scientists think, that’s where to look. And for those of us who don’t speak nerd, scientific assessments are the Rosetta Stone — they translate nerd into English. Let me open the floor to questions. Thank you.
The work you can't always see: Beer is political, part 2
Recently I published a piece about beer, politics, and the question of who speaks up and who doesn’t. I meant every word of it. I still do. And then my inbox opened up. Cleveland Prost is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe I’ve been writing about beer since 2014. For most of that time, I kept things deliberately light — taproom profiles, new releases, the people behind the pints. Gradually, over years of building this thing, you gave me something I didn’t expect: permission. Permission to go deeper. To say what I actually saw in this industry and what I actually believed about it. That trust isn’t something I take lightly. It’s why that piece existed at all, and it’s why this one does too. I’m not walking anything back. But I want to go further. In that piece, I wrote that beer has never existed outside the system. That immigration policy affects who staffs breweries and harvests ingredients. That labor policy affects taproom workers. That civil rights policy affects who feels safe walking into a taproom. That “beer does not exist in a vacuum. The idea that it does is comforting. It is also false.” I believe that as much now as I did when I wrote it. But one idea came back at me, in different forms, over and over (from reader emails, comments, and conversations): that beer itself isn’t political — that it only becomes political when someone decides to make it that way. That what we’re really seeing is a choice by individuals to inject division into something that doesn’t inherently require it. It’s a comforting idea. It’s also wrong — and I think it’s worth being precise about why. That framing assumes that breweries operate outside the conditions shaping everything else. That politics is something you choose to bring into a room that was, until then, clean and neutral. That if you stay quiet, you stay clear of it. But the room was never neutral. It was never clean. Politics is already in the room. It’s in who walks through the door comfortably and who hesitates. It’s in whether a space can be used for organizing without fear. It’s in whether helping someone quietly might carry consequences you have to think carefully about in advance. It’s in who staffed the brewery, who harvested the grain, who can afford to be a regular. The idea that you opt out of all that by staying quiet is an illusion. You only change how visible your response to it is. This is, I realize, a hard thing to hear if you came to a beer newsletter for something lighter. I wrote recently that “beer, for me, has always felt like a refuge — a third place in an increasingly fractured world.” I meant that. I still do. But a refuge is not an escape from reality. It’s a place to gather strength to face it. Here’s what I actually missed — and what I want to correct. Multiple people in the industry reached out to me. I’m not naming them and I’m not identifying their businesses, because that’s not my call. If and when they want to be loud about what they’re doing, that agency belongs to them. What I can share is the substance of what they said, because it complicated something I presented too cleanly. The overall message: *You don’t know what we all are doing.* And they’re right. I don’t. One example involved a collaboration brewed quietly to support another business facing serious challenges in a whole different region, with proceeds directed toward solidarity, community, and keeping operations afloat. No announcement. It could have been broadcast widely. The point was never publicity. Another example involved logistical support for community efforts: organizing safe transportation, providing space for meetings on otherwise closed days, facilitating gatherings under difficult conditions. All of it happening while balancing real financial pressure and genuine concern for personal safety. None of what they described is a brewer “deciding to make beer political.” It’s people responding to the conditions around them — conditions that are already shaping who feels safe, who has access, who can gather, who needs help, and who has the capacity to offer it. Politics, again, already in the room. Already shaping choices. Whether anyone announced it or not. I’ve spent decades in taprooms, at barrel releases, at festivals, in back offices and brewing floors, talking to the people who built this industry from nothing. I know how much happens that never makes it onto social media. I know the owner who quietly comp’d a tab for someone having a crisis. The brewer who drove an hour to pick up a stranger who needed a safe ride. The taproom that stayed dark on a Tuesday so a community group could use the space without it becoming A Whole Thing. None of that gets a post. Most of it never will. So when I wrote recently about silence — when I said that “silence right now doesn’t feel neutral, it feels like complicity” — I was writing about what I could see. And I was right about what I saw. The public silence of breweries that have the platform, the stability, and frankly the safety to say something and choose not to? That still troubles me. I’m not softening that. But some of what I read as silence is actually something else entirely. It’s people doing the work with their hands instead of their phones. It’s people who are genuinely afraid — not of being canceled, but of real consequences for their families, their employees, their ability to keep the doors open at all. That deserves more than a footnote. It deserves to be named clearly. Here’s the tension I want to sit with honestly: public statements matter. They matter because people can’t rally around something they can’t see. Visibility creates awareness and solidarity. It helps people find each other. It tells someone standing outside your taproom door, uncertain whether they’ll be welcomed inside, something they need to know — or whether it’s even safe for them to be in public at all. That’s not performative. I wrote recently that the craft beer movement “was built on collective defiance. It was built on rejecting consolidation. On pushing back against homogeneity.” I believe that too. And I’ll extend it: breweries should be at least as loud about their values as they are when they drop a new seasonal. Your hazy IPA gets a full rollout — the label art, the tap handle photo, the countdown post. Human dignity deserves the same energy. Be as loud about human rights as you are about your beer. There is no reason those two things should require different levels of courage from you. But visibility isn’t the only form of courage. And not everyone can be visible right now without real consequences — financial, personal, sometimes physical. There are people in this industry doing hard, unglamorous, sometimes risky work in the background, and announcing it would compromise it or paint a target on someone who’s already stretched thin. That’s not silence as complicity. That’s operational discipline under pressure. What I want to push back on — clearly, not gently — is the idea that behind-the-scenes action and public visibility are in competition with each other. The person organizing quietly in the back room and the person posting a statement of solidarity on a Tuesday morning are both doing something real. We need both. We need the quiet infrastructure and we need the visible signal. We need people to know that this industry — at its best, at its most independent, and human — gives a fuck. I closed that piece with a question: “Reactive and fearful? Or clear and values-driven?” That question still stands. But having heard from you, I’d add a corollary: the values-driven path isn’t always the loudest one. Sometimes it’s a phone call and a recipe. Sometimes it’s a room made available on a closed Tuesday. Sometimes it’s a drive across town for someone who needed a safe ride home. All of it is political. All of it was always political. You don’t get to opt out of that — you only get to decide what you do with it. I’ve spent more than a decade writing about this industry because I believe it can be exactly that. I’ve been lucky enough to build an audience that lets me say so plainly. That’s a privilege I intend to use. The work is happening. Some of it you’ll see. Some of it you won’t. Support it either way. Cleveland Prost is a reader-supported publication covering beer and brewing across New York state. To receive new posts and support this work, consider becoming a free or paid subscriber. Cleveland Prost is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
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