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Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Insurance professionals urged to adapt as industry changes
Insurance professionals should build their personal brands, develop skills that remain valuable as the industry changes and be prepared to take risks in managing their careers…
5 things to know in life sciences: Week of Oct. 5, 2026
Each week we highlight five things affecting the life sciences industry. Here’s the latest.
Sportico Transactions: Moves and Mergers Roundup for Oct. 9
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry. PERSONNEL X Games Appoints Sports Steve Rogers as Chief Operating Officer X Games has named sports and entertainment executive Steve Rogers as chief operating officer, as the company continues the expansion of the MoonPay X Games …
Life Science Legal Strategy Summit 2026
Partner Bart Jong and associate Jasmeen Bahous will attend the Life Science Legal Strategy Summit 2026, taking place 13–14 October in Frankfurt. The event will bring together legal professionals and industry leaders to explore key legal, regulatory, and strategic developments shaping the life sciences sector.
Healthcare workers at 'tipping point' as union ballots for industrial action
Nipsa has been holding meetings with members working across the health service and said they had given a clear message over their frustrations.
OSHA awards $10.2M in safety and health training grants
Training and education will be aimed at small businesses in high-hazard industries.
Beef Industry political ‘isms’
Amidst this high-tension political season, everybody and their dog (er, cow) wants to lay strident, negative political monikers on all the political persons that they disagree with. All the good ol’ political system standard “isms”...
Trucking industry hit by string of bankruptcy filings as diesel costs surge
At least eight transportation-related companies sought Chapter 11 protection in September as the trucking industry grapples with higher fuel costs.
Hard Pressed: Alaska Journalists Rewrite the Rules of Survival
The revival of the Anchorage Press as a weekly newspaper defies an industry-wide tide of media outlets going online or out of business.
‘The Maine Question’ podcast explores how Maine can expand its healthcare industry
From hospital unit closures and job vacancies to an aging workforce, Maine is facing several challenges in sustaining its healthcare industry. Yet there are still opportunities for the state to bolster its healthcare workforce and services if industry and higher education work together. The University of Maine is working with…
Guest column: Bringing health care concerns directly to policymakers
Mountain Family Health Centers hosted a roundtable discussion Sept. 27 with attendees holding tremendous influence over our health care system. Those who joined the discussion were Centers for Medicare & Medicaid Services Administrator Dr. Mehmet...
Are the AI industry’s apocalyptic warnings just a marketing ploy?
When tech CEOs say their products might kill us all, are they trying to sell us something?
Why the fight over the Chesapeake’s most political fish is coming to a head
Conservationists say plummeting osprey reproduction is a warning to restrict the bay’s industrial menhaden fishery
UK's Oxford Metrics warns about annual loss on entertainment industry spending cuts
Oct 9 (Reuters) - British smart sensing tech firm Oxford Metrics warned about an annual loss on Friday, hit by spending cuts and studio consolidation across the film and TV
UK’s Oxford Metrics warns about annual loss on entertainment industry spending cuts
Oct 9 (Reuters) - British smart sensing tech firm Oxford Metrics warned about an annual loss on Friday, hit by spending cuts and studio consolidation across the film and TV industry and tighter research budgets, sending its shares 15% lower. Here are...
OUTx speakers celebrate Queer visibility in business industries
UMich students, faculty and community members gathered Thursday evening for OUTx, an event featuring five Queer business-affiliated speakers.
Korean cosmetics stocks surge as K-pop entertainment shares fall
Cosmetics makers led gains on the Korea Exchange, while K-pop and content companies suffered the market's sharpest industry decline.
Eide Bailly to expand with Washington accounting firm
Accounting and advisory firm Eide Bailly announced that Bellevue, Wash.-based Loveridge Hunt & Co. PLLC will join the firm, effective Oct. 19. Loveridge Hunt provides tax, accounting, audit and consulting services nationwide, specializing in the affordable housing industry. The move will give Loveridge Hunt clients access to Eide Bailly’s expanded tax, advisory and technology services.…
Fresno ranks No. 40 among top U.S. industrial investment markets
Fresno ranked among California’s strongest markets for industrial real estate investment according to a recent analysis from LoopNet, ranking No. 40 nationally among 139 U.S. cities. The Fresno market received a score of 60.2. The
New ASU podcast asks: What if the future of news starts with people?
Andy Pergam has spent his career thinking about journalism not only as an industry, but as a public service that has to keep earning its place in people’s lives.
The New Golden Age of Science: The Trump Administration's Over $6 Billion Investment in Science
The Trump administration has announced a more than $6 billion investment across the Federal Government, industry, academia, and philanthropy as part of “the most ambitious set of science initiatives in decades.” “Under President Trump’s leadership, we are ushering in a New Golden Age of Science powered by super intelligence, a return to merit, and bold […]
Henrico Business Watch: Business license filings Oct. 1-7, 2026
Henrico County reported the following business license filings with start dates during the week. The filings are listed alphabetically by business or trade name, followed by a registered address and business industry classification. A C Flooring LLC, 6423 Morningside Drive, Henrico – Henrico general contractor. A1 Brows Inc., 10327 West Broad
Purdue's College of Veterinary Medicine and One Health Innovation District expansion aims to strengthen workforce pipeline
The dean of Purdue University’s College of Veterinary Medicine says the development of the One Health Research Institute could help address the industry’s labor shortage. Dr. Bret Marsh says the effort is part of a larger statewide push to increase workforce retention. “It’ll be attractive to students, faculty, and staff,” he says. “We’re looking at the potential for […]
Mars’ ‘oddest cloud’ may be even more unusual than scientists thought
The cloud is 1,800 km long, nearly twice the length of the UK, and appears every spring and summer in Mars' southern hemisphere during the Martian dusty season.
South Korean shipbuilders face potential mass strikes
South Korea’s shipbuilding industry faces mounting headwinds as wage and collective bargaining talks continue, with HD Hyundai Heavy Industries Company Ltd. and Hanwha Ocean Company Ltd.
Mipcom: Why Pragmatism Is Reshaping Global TV Deals
At Mipcom, global TV executives face industry’s shift from bidding wars to pragmatic deals, shared rights, consolidation and YouTube-driven IP.
Google Cloud unveils persistent Gemini Agents for long-running tasks, and they get their own Gmail, Calendar, and Drive storage
While Google supplies its own Gemini models, the agent can already use Anthropic's Claude models, with support for additional proprietary and open-weight AI models planned.
Produced water forum brings science, questions to Iraan
More than 50 residents, ranchers, elected officials, industry representatives and water stakeholders gathered at the Iraan Civic Center Friday, Oct. 2, for a first-of-its-kind local discussion centered on whether highly saline produced water from Permian Basin oil and gas operations could one day be treated and beneficially reused. Hosted by Friends of the Pecos River and the Texas Produced Water Consortium, the forum ran from 9:30 a.m. to noon and included presentations, refreshments and an extended public question-and-answer session.
The Math Singularity Is Here, and Science May Be Next
OpenAI has released an extraordinary body of mathematical work produced by an unreleased frontier model: 722 manuscripts spanning 372 research families across fields including number theory, complexity theory, and mathematical physics. Each result required, on average, the equivalent of roughly three hours of ChatGPT Pro reasoning. A New Era of Discovery We may be witnessing the beginnings of a “math singularity”: a point at which machine-generated discovery accelerates beyond humanity’s ability to independently reproduce, verify, or fully absorb it. If frontier models can generate hundreds of meaningful results in the time it takes a human researcher to investigate one, the constraint will no longer be producing new mathematics. It will be our capacity to validate, interpret, and integrate it. This does not make mathematicians obsolete. It changes their role. They may increasingly serve as guides, critics, and meaning-makers. Increasingly, they will decide which questions matter, determining which results can be trusted, and explaining why they are important. Mathematical insight may become abundant, while human judgment becomes more valuable than ever. Mathematics May Be Only the Beginning Every scientific discipline could eventually experience a similar acceleration. AI systems could generate and test hypotheses, connect findings across specialized fields, and explore possibilities at a scale no human research community could match. In medicine, imagine models identifying overlooked disease mechanisms, designing drugs and clinical trials, personalizing treatments, or discovering cures in months rather than decades. In materials science, AI could help create better batteries and cleaner industrial processes. In climate science, it could accelerate advances in energy, forecasting, and carbon removal. In biology, it could uncover relationships hidden across enormous genomic and molecular datasets. The result would not simply be faster research. It could expand the frontier of what is scientifically possible. The New Bottleneck Scientific discovery, however, is not the same as scientific progress. A medical breakthrough must still survive laboratory testing, clinical trials, regulatory scrutiny, manufacturing constraints, and real-world deployment. As machine-generated ideas multiply, the bottleneck may shift from producing breakthroughs to validating them safely and translating them into practice. We may soon have more hypotheses than laboratories can test, more drugs than clinical trials can evaluate, and more mathematical results than experts can review. That imbalance will require better systems for automated verification, reproducible research, prioritization, peer review, and collaboration between AI and domain experts. The importance of OpenAI’s work is not merely the number of manuscripts produced. It offers a glimpse of a world in which intelligence can explore thousands of intellectual paths in parallel. If ideas cease to be scarce, humanity’s defining challenge will be deciding which are true, which matter, and how to turn them into progress. The math singularity is not the end of human inquiry. It is the beginning of a new kind—one in which machines expand the frontier of knowledge and humans decide where it should lead. Subscribe Share Leave a comment
UK alum brings exercise science to thoroughbred racing
A Kentucky Derby broadcast sparked Carly Schuerger’s passion for horse racing. Now, the UK graduate is combining exercise physiology with hands-on racing experience as one of just 12 people selected for Godolphin Flying Start, a two-year international program preparing future industry leaders.
A Business and Regulatory Navigator to Accelerate Electrification
Demand for electrification is moving faster than the system it connects to. Electric vehicles, heat pumps and electrified industrial processes are scaling1, and the the United Nations Climate Change Conference (COP31) Presidency has set a global target of 35% of final energy demand met by electricity by 2035, up from around 21% today.2 What now
NFL Canada Partnership Could Be A Game Changer For Penn Entertainment Stock (PENN)
PENN Entertainment recently saw its theScore Bet unit secure a multiyear role as an official NFL partner for sports betting and online casino in Canada, alongside an analyst upgrade that reflected these business developments. The Canadian NFL tie-up gives PENN Entertainment another channel to push its digital betting brand into a live sports audience, which could affect user acquisition costs and long term engagement across its broader entertainment ecosystem. We will now look at how PENN...
Hawaii Business Magazine features women leaders in Hawaiʻi's tech industry
Hawaii Business Magazine’s Jennifer Ablan and Grant Nakasone talk about their 2026 Wahine Issue focusing on women in the workforce.
Who Won August and September: Original Films or Franchises?
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I just heard someone say that if you’re reading a pundit or data analyst, and they don’t tell you that they got anything wrong, they’re not a pundit but an “influencer”. I agree with that. You have to tell your audience when you get things wrong, or they won’t (or shouldn’t) trust you as much. Today, we’ve got another edition of “What I Got Right, What I Got Wrong”. In general, I’m patting myself on the back (and patting very hard) about a few things like IP at the box office, LIV golf, horror films, crowdfunding movies, superheroes, and old people going to the theaters. That said, I also made a couple of data mistakes on the streaming bubble popping and HBO’s datecdotes, so I’m not perfect. But first, I need your feedback... Subscribe Follow-Ups: What Should We Call Mid-Budget Movies Which Aren’t Cinematic Enough for Theaters But Are Too Expensive to Make Money on Streaming? After I asked for feedback on what we should call straight-to-streaming films that are too big to pencil out on streaming but not really big enough to resonate in theaters, I got some great suggestions from you all, including... “Moldilocks” from John Aboud “Little Big Indie” from Travis Frick1 “Midflicks” from Jonathan Funke. “Extra-Medium” from Jona Nwuke. (Read the explanation in the footnote.) Between these and Brandon Katz—who suggested “Bermuda Budget Triangle”, “The Platform Gap” and “The Distribution Deadzone”—we’ve got some excellent suggestions. And they’re better than my suggestion, the “Streaming Budget Dead Zone”, so let’s take a poll! The winning entry becomes the new term. Loading... RIGHT: LIV Golf is Fully Bankrupt…Is Anyone Else Next? A few years ago, I was always a bit perplexed at all the articles I’d read praising LIV Golf and their strategy to disrupt the PGA. LIV Golf, a brand new professional golf league, offered PGA stars ten times what they made on the PGA Tour to join their new league. And folks praised this strategy for its initial “success” in that a lot of big names did indeed leave the PGA. Yeah, of course the players came over. LIV Golf paid them so, so, so much more! But LIV Golf hadn’t discovered a way to increase potential revenue. So think about this in basic business terms… They paid much more in costs… …but had no real way to increase revenue. That’s not a strategy! That’s deficit financing. It won’t work unless you bankrupt the competition (and then turn around and pay those same golfers much, much less). It’s not a sustainable strategy and only lasts as long as the company/person/nation backing it decides they’re cool with losing money. For LIV Golf, that meant Middle East oil wealth, in particular Saudi Arabian money. Clearly, the current Iran War has hurt Middle East finances, so they need to trim their more exorbitant spending. And LIV Golf was part of that trimming. This should be a major warning for others. TGL’s parent company, TMRW Sports, just got a $1 billion valuation, despite TGL’s (the indoor golf league) horrible TV viewership of less than half a million viewers per match. Unrivaled, the women’s basketball league, just secured a $650 valuation, despite its horrible TV viewership and a new rival (Project B) entering the scene next year. To relate this to streaming, Hollywood should ask which streamers may have wealthy patrons funding their losses. (Let’s be clear: Google, Amazon and Apple.) Could those patrons lose their appetite? For Amazon, probably not. But Apple has a new boss, so maybe! WRONG: My Analysis of the Streaming Bubble Was Missing a Week I’m going to be congratulating myself a lot today, but I make mistakes too, like this data goof. When I last compiled the data on the decline in TV shows, I was missing one week at the end of June. If you look at the first image, you can see that one week was mislabelled as “July”. Mainly, this image got updated to show a 27% decline, not 29%: This change doesn’t really impact the overall analysis, but it is two percent better. By the way, through the third quarter, the decline increased and it’s now a 30% decrease since 2022. (I’ll write/visualize this in an upcoming article.) But I want you to trust me and my data. Especially these days, when many people are using LLMs that I know are inserting faulty data into their charts, I want to keep earning my audience’s faith. So that’s the accurate data. RIGHT: IP Remains Very, Very Popular In July, I wrote a giant (and I mean giant) article on Backrooms, Obsession, and the box office, going over what we know, what we don’t know about what works in theaters, looking at YouTubers, IP, the horror genre, comic book movies, and a whole lot more. The month of August really tested a lot of my theses and, being honest, mostly supported my arguments. Let’s start with IP. Looking at 8-Aug (the weekend after Spider-Man: Brand New Day came out) to 18-Sep (the weekend that Resident Evil came out, which I think provides a nice bookend to this time period), there were seven films based on pre-existing IP: Resident Evil (2026) ($126 million) Practical Magic 2 ($65 million) _Insidious: Out of the Furthe_r ($65 million) Coyote Vs. Acme ($59 million) Paw Patrol: The Dino Movie ($53 million) Tony ($15 million) Super Troopers 3 ($7 million) Compare those to the notable original films from the past month—I actually could have included more movies, but here are just thirteen, bringing us to an even twenty films—including.... The End of Oak Street ($54 million) Buddy ($26 million) Mutiny ($15 million) By Any Means ($15 million) The Dog Stars ($14 million) Runner ($14 million) One Night Only ($11 million) Hope ($8 million) Spa Weekend ($7 million) The Uprising ($6 million) Teenage Sex and Death at Camp Miasma ($6 million) Onslaught ($3 million) Eli Roth’s Ice Cream Man ($2.8 million) Here’s that in chart form: Five of the top six films in this time period were all based on IP. I made a big chart of films that grossed over $200 million at the box office before Spider-Man: Brand New Day and The Odyssey hit theaters. Let’s update that chart! By the way, if you want to see how I categorized each film—so another bar chart—here it is: I know that many of my fellow critics/pundits/analysts dislike films based on IP and how Hollywood is making so many of them. And I’m sympathetic to this point of view. As I’ve written many, many times before, you need a balance between existing franchises, new IP, and original films. And Hollywood clearly needs to make more films like Resident Evil (a well-made film from a visionary director) and fewer Practical Magic 2’s (which didn’t get critical or customer buzz). But at some point, critics and pundits need to contend with what audiences are telling them: Movie-goers aren’t showing up to original films. Audiences are speaking with their dollars, telling you they want more IP and franchises. You can try to convince studio heads to make fewer IP-based films and franchises, but the data and numbers aren’t there. Instead, critics need to work harder to convince audiences to show up for original films. Aim your ire/concern at the average person, not studio heads.2 Because they’re just making the films that audiences are telling them to make. WRONG: Original Horror Films Didn’t Break Out I’ll be honest, even though I wrote an article casting some skepticism on the horror genre in July, if you asked me to make a prediction, I would have predicted that, in August, a new, original horror film would have blown up. No, seriously, I just assumed that Obsession and Backrooms presaged a change in audience behavior. But none of the buzzy new original horror films from August—Teenage Sex and Death at Camp Miasma, Onslaught (not an action film in spite of the ads), The End of Oak Street, Eli Roth’s Ice Cream Man, or _Buddy—_broke out. To be clear, exactly one of those films (Buddy) had good “ROI”, but again—I try to be specific in my language—none were “popular” in any broad sense of the word. None of them will be “saving” movies theaters like Backrooms or _Obsession_helped save the summer. The new Insidious film and Resident Evil, both based on IP, were far and away the biggest horror films since July. (We’ll see if this changes in October/Halloween season.) RIGHT: Stay Skeptical about Crowdfunding... I’ve long been skeptical about crowd-investing platforms as one of Hollywood’s saviors, mainly because there’s so much hype/buzz. People need to stay more skeptical about more things, explaining both the potential upside but also the downsides. In particular, the media often hypes crowdfunding at the start and never checks in on the actual results after they’ve come in later. And August gave us our first update! _Ice Cream Man—_directed by Eli Roth—grossed $6 million off of a $5.5 million budget. This is a production of The Horror Section, which was one of the first “crowd investing” studios with 2,400 investors, which means that 2,400 investors probably lost money. They certainly aren’t getting as great of returns as if they had just invested their dollars in the stock market. Hopefully Stiletto (Tagline: “Someone’s Going to Make it Rain Blood!”) does better next month. WRONG: Another Data Goof Here’s another data error. When the first episode of House of the Dragon came out, HBO put out that it had 21.5 million viewers in the first three days, and I read that to mean in the US…but no, it was global. So my US-only datecdotes charts shouldn’t have included it. We never got US-only numbers for the first episode, but for the final episode, HBO put out that it had 11 million US viewers. (And that global dropped to 21 million viewers.) Here’s the updated chart (which I’ve since used in the Streaming Ratings Report): Still, this show is absolutely huge. RIGHT: Superhero Films Remain Very, Very Popular After Supergirl flopped, I read a few takes that “comic book movies are going the way of the Western”. Post-Spider-Man: Brand New Day, that take didn’t age well. To be fair, I have a very nuanced take on the superhero genre right now; it’s down right now, for a lot of reasons. But it’s not “dead”. Maybe _Spider-_Man is just a really popular character? I saw that take, and it’s a fair counter-argument. (But pundits arguing that superhero movies were dead should have mentioned this $1.5 billion counter-argument…) But is it just Spider-Man? The next Avengers film already has $50 million in pre-sales (and I was skeptical that that film would do well) and the Avengers: End Game re-release topped the box office two weekends ago (over three original films). And I wouldn’t bet against Batman or Superman. So maybe it’s just Spider-Man, Batman, Superman and the Avengers. Oh, and Deadpool, of course. And Black Panther. And Wolverine. And probably the X-Men. Plus a well-made Wonder Woman or the Hulk film could break out. But that’s it! It’s just those ten characters/teams. Oh, what’s that? Lanterns is also doing well on HBO? (See previous section…) To be fair, I’m actually pretty sympathetic to the argument that more popular characters—like Spider-Man and Batman—anchor more popular films. In fact, I made that exact argument three years ago when I first wrote about the “Marvel-cession”. In many ways, you can blame The Guardians of the Galaxy for fooling Marvel Studios (and the rest of us) into believing that any character could pop. It turns out, the list of iconic characters is probably smaller than most people think. But it’s probably too early to say that superhero films and comic book movies are dead unless “death” means a slight decline over a longtime. RIGHT: Who Killed Theaters? Old People I get frustrated whenever I see headlines or analysis about how young people are “returning” to theaters. As I’ve detailed(for years), young people have always powered the US box office, despite narratives about “kids these days” and their “phones”. Really, what’s changed post-2020/pandemic is that old people aren’t going to the movies nearly as much. This summer, I saw a movie (from an older director) in a theater near a retirement community, and multiple older people at the theater were talking about how this was their first time seeing a movie in years. I dislike personal anecdotes, so YouGov can fill in the data, best summarized by this headline: “Who killed movie theaters? Not the youths”. According to them, 64% of people aged 18-29 have seen a movie in the last year, but only 30% of 65-and-older. 20% of 18-29 have seen a movie in theaters in the last week and 42% in the last month. Here’s the polling data: Most concerning? Many Americans (17%) think theaters are a worse or much worse experience than watching films at home. Slight WRONG: Hadestown Opens Big A live theater capture of the Broadway musical, Hadestown, made $20 million at the US box office, which begs the question: was I wrong to be skeptical about musicals a few years ago? Yes and no. On the one hand, $20 million is a far cry from being “popular”, so yeah, the genre isn’t that popular overall and Hadestown is one of the more popular musicals from recent years (i.e. the “Taylor Swift Data Fallacy” in action). On the other, I doubt filming this cost all that much, and I don’t think that they spent much on marketing, so this is a good source of ancillary revenue. Smaller Updates WRONG: As I mentioned in a Streaming Ratings Report, I underestimated the budget for Enola Holmes 3. It probably cost more like $50 million, if not more. But... I’m not sure that it really matters? At sub-10 million hours, prices have to come down to make this work. WRONG: Netflix is giving Ink a 27-day in theaters! To quote the kids/YouTubers these days, let’s go! Now I might actually have a chance to see Danny Boyle’s latest in theaters. I’d complained about this in a “Coming Soon” section, but I was heartened to read that Netflix is giving multiple films longer theatrical windows this year. RIGHT: Netflix is sending 4-5 films per year to theaters. Netflix is slowly but surely sending more and more films to theaters, as I cautiously predicted earlier this year. For now, it’s just three big films and a number of awards contenders, but still, this is great news. And they’ll be releasing box office grosses! Just this week, Ted Sarandos confirmed that KPop Demon Hunters 2 will come to theaters (and my guess is it performs in the box office top ten at a minimum). WRONG: Angel has 3 million subscribers! How do I know this? Well, they told Deadline, who reported it. I marked this as “wrong”, since they’ve doubled their subscribers in one year but, you know, they don’t really have a hit film to speak of and they’re still losing money. WRONG: Furious was only renewed for one more season. I accidentally wrote “two more seasons” in my latest “Renewals, Cancellations, Un-Orders and Removals Update”. RIGHT: House of David is ending with its third season. In July, Prime Video renewed House of David for a third season, as I just wrote in my latest “Renewals and Cancellations” report. Well, now it’s ending after that third season. Why? As I’ve been writing, its viewership wasn’t great. I got feedback that this show didn’t cost very much, but it cost enough that its limited viewership didn’t save it. WRONG: Adults was a Hulu original! So I missed Adults when it first came out last year; I saw that it aired on FX and just assumed that it was a linear-first program. Turns out, it aired three episodes on FX, but binge-released the rest of its episodes the next day on Hulu. Huh. So I should have covered it last year! But I just wrote about it. 1 “When I was a kid in the 90s, if you wore a t-shirt to school that wasn’t too big and also wasn’t too small, but somehow didn’t quite fit, we’d say you were wearing an “extra-medium” shirt.” 2 As always, a huge exception is Disney, which barely makes anything original anymore.
IQVIA Launches IQVIA Life Science Models to Help Life Sciences Companies Predict Clinical Trial Outcomes
RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--IQVIA (NYSE:IQV), a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries, today at TechIQ 2026 introduced IQVIA Life Science ModelsTM to help predict clinica
Right wing laughter to take center stage in Naples
Three years ago, Arynne Wexler was working in the tech industry. Two years ago, she became a TikTok darling of the political right.
After topping $10B in revenue, Kirkland & Ellis will stop disclosing results
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Pork Politics Heat Up as American Meat Producers PAC Targets Save Our Bacon Act Backers
While the campaign frames its messaging around family farms and foreign ownership, industry groups warn of animal rights strategists driving the multi-million-dollar push to preserve Prop 12.
IQVIA Launches IQVIA Life Science Models to Help Life Sciences Companies Predict Clinical Trial Outcomes
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Exclusive: Inside Trump's AI science summit
The White House is announcing more than $1 billion in industry commitments.
Animal health company awarded 2026 Governor’s Bioscience Award
A global animal health company was named the 2026 recipient of the Governor’s Bioscience Award, which recognizes individuals or companies that make significant contributions to Nebraska’s bioscience industry.
Iran's Islamic regime continues war against secular entertainment industry
Tehran steps up its cultural crackdown, targeting cafes and theaters over mandatory hijab rules, 'vulgar' music, and on-stage contact.
Flutter Entertainment (FLUT), Why Is It Back In The Spotlight?
Executive Change Puts Flutter’s Governance In Focus Flutter Entertainment (NYSE:FLUT) has announced a senior legal transition, with Chief Legal Officer Don Liu resigning on September 30, 2026, and Group Company Secretary Edward Traynor stepping in as interim CLO from October 1. Flutter Entertainment’s share price has shown only a modest 0.7% move over the past day and a 2.4% gain over the week, yet the 30 day share price return is down 23.8% and the year to date share price return has fallen...
Builders Insurance Group commits $500K to modernize App State Brantley Risk and Insurance Center
Builders Insurance Group, under the leadership of Todd Campbell ’87, has made a $500,000 commitment to App State’s Walker College of Business, supporting the relocation and modernization of the Brantley Risk and Insurance Center. The relocation will help facilitate student connections with peers and industry partners, positioning them for career success.
M. A. Silva Expands Its Sales Team
North America's leading premium cork and packaging manufacturer, M. A. Silva USA, brings on two industry veterans to strengthen its growing sales operation.
Promising Entertainment Stocks To Consider
Spotify Technology, Walt Disney, Verizon Communications, Roblox, Skydance, Autodesk, and SEA are the seven Entertainment stocks to watch today, according to MarketBeat's stock screener tool. Entertainment stocks are shares of publicly traded companies involved in industries such as film, television
Was the Human Gut Healthier in Ancient Times?
The microbiome isn’t what it used to be in many parts of the world. The shift may be affecting the well-being of people in industrialized countries.
Dealroom.co | IIPR launches Series B preferred stock sale to fund life science loan
What's the deal? Innovative Industrial Properties (NYSE: IIPR),…
Trump Supporter Stunned as MAGA Crackdown Wrecks His Business
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Why a healthcare worker traded a career in hospitals for business ownership in Alexandria
After years of treating patients with preventable chronic illnesses, Nicole Batts wanted to leave the healthcare industry and help people get healthy before reaching the hospital. Batts took over ownership of Old Town's Fitness Together Alexandria (300 N Washington Street, Suite 106) in 2019. That comes after working in nursing in the surgical intensive care
Cantwell unveils AI safety framework as Congress stalls ahead of election
As AI races ahead, Sen. Maria Cantwell is pushing federal safety standards as industry leaders call for overnight and experts warn Congress is out of time.
The Politics of Sustainability Have Changed. The Business Case Hasn’t.
Corporate sustainability may have fallen out of favor in some executive and political circles, but the business case remains strong: Companies continue to invest because sustainability initiatives can deliver measurable gains in profitability, resilience, and growth. Drawing on research from NYU Stern’s Center for Sustainable Business and other recent studies, the article shows how four areas in particular—circularity, decarbonization, sustainable sourcing, and employee well-being—can lower costs, reduce risk, strengthen supply chains, improve productivity, and create new revenue opportunities. Examples from industries including automotive, healthcare, apparel, energy, consumer goods, and manufacturing illustrate how companies are capturing value through resource reuse, energy efficiency, resilient sourcing strategies, and investments in frontline workers. While the language of ESG may be losing momentum, the underlying business fundamentals have not changed: organizations that systematically address material environmental and social challenges, quantify the financial impact of their efforts, and embed sustainability into core decision-making are better positioned to improve operational performance and create long-term enterprise value.
The Politics of Sustainability Have Changed. The Business Case Hasn’t.
Corporate sustainability may have fallen out of favor in some executive and political circles, but the business case remains strong: Companies continue to invest because sustainability initiatives can deliver measurable gains in profitability, resilience, and growth. Drawing on research from NYU Stern’s Center for Sustainable Business and other recent studies, the article shows how four areas in particular—circularity, decarbonization, sustainable sourcing, and employee well-being—can lower costs, reduce risk, strengthen supply chains, improve productivity, and create new revenue opportunities. Examples from industries including automotive, healthcare, apparel, energy, consumer goods, and manufacturing illustrate how companies are capturing value through resource reuse, energy efficiency, resilient sourcing strategies, and investments in frontline workers. While the language of ESG may be losing momentum, the underlying business fundamentals have not changed: organizations that systematically address material environmental and social challenges, quantify the financial impact of their efforts, and embed sustainability into core decision-making are better positioned to improve operational performance and create long-term enterprise value.
How Do Data Centers Impact Public Health?
As artificial intelligence booms, data centers—the physical infrastructure driving AI—have become a topic of concern for towns across the United States. Research shows that even the industry's claims of modest economic benefits are overstated. They’re worsened by the staggering health and environmen
Ankeny council approves agreement for Accumold expansion; groundbreaking today
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Truckers thought the worst was over. Then diesel prices doubled
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Communities worry for their health after Trump weakens pollution limits: 'It's a kick in the gut'
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South Korea unveils $747 billion energy transition plan through 2035
South Korea's government on Wednesday unveiled a 1,000 trillion won ($747 billion) energy transition and decarbonisation strategy through 2035, aiming to expand renewable power, transform heavy industry and create new drivers of growth.
Will AI kill the Asian entertainment industry, or reinvent it?
Studios in China are turning to models from ByteDance and Kling to generate 100-minute short dramas for less than $3000.
Will AI kill the Asian entertainment industry, or reinvent it?
Studios in China are turning to models from ByteDance and Kling to generate 100-minute short dramas for less than $3000.
Is PENN Entertainment (PENN) Undervalued Following Deutsche Bank's Upgrade And NFL Partnership?
PENN Entertainment (PENN) drew fresh attention after Deutsche Bank upgraded the stock and highlighted an improved sector risk reward, while its theScore Bet unit signed a multiyear NFL betting and online casino partnership in Canada. For context, PENN Entertainment’s share price has moved sharply around these headlines, with a 5.36% 1-day share price return and 8.90% 7-day share price return, yet it is still down 20.92% on a 90-day share price basis and its 1-year total shareholder return is...
AMC Entertainment Holdings (AMC) Shares Just Moved, So What Is Driving Attention Now?
AMC Entertainment Holdings (AMC) has just refinanced about $3.97b of existing borrowings, rolling them into new first and second lien facilities and notes that run out to 2031 and beyond. The refinancing arrives after a volatile stretch for AMC Entertainment Holdings, with the share price at $2.95 and a 90-day share price return of 54.45%, alongside an 83.23% year-to-date gain that points to building short-term momentum, despite a weaker 3-year total shareholder return of 70.26% and a 5-year...
‘A period of lawlessness’: Sports industry professionals gather to discuss mental health and the future of collegiate sports
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Bush-Wells Sporting Goods to close its doors at the end of the year
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ARG Industrial Promotes Director of Sales
Anchorage-based hose, belt, and rigging supplier ARG Industrial promoted Regional Sales Manager Gordy Burks to Director of Sales.
S&C Electric leases big warehouse at transformed Allstate campus
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Hell Is Officially Breaking Loose For The Gaming Industry Thanks To AI
Viral games like Minecraft inside Elden Ring, PS5 emulators, and recent jailbreaks do not bode well for Sony, Microsoft, or Nintendo
Anduril plans $3.7B submarine shipyard in Maryland, promising 3,100 jobs
Anduril Industries plans to invest $3.7 billion in a submarine manufacturing shipyard at Sparrows Point, promising more than 3,100 permanent jobs at full operation as Maryland and Baltimore County consider
Brewers Must Closely Monitor May’s Workload in NLDS Game 3
The Milwaukee Brewers turn to Dustin May to eliminate the San Diego Padres. Success hinges on precise bullpen management and limiting his exposure against a desperate lineup.
The world has nearly burned through its oil stockpile buffer, executives say
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Why the CIO role is increasingly more about business than technology
The Trump administration and Anduril Industries unveiled plans Tuesday for a new “software-defined” shipyard that will help build attack submarines for the Navy
Helix Electric, LLC Promotes Marcia Campbell to Director of Business Development
Helix Electric, LLC (Helix), a leading electrical contracting firm with operations across Nevada and Utah, has promoted Marcia Campbell from Business Development Manager to Director of Business Development, recognizing her leadership, industry expertise and contributions
Autodesk names Diana Colella to lead architecture, engineering and construction business
Proven product leader to advance Forma industry cloud and AI strategy and drive the next phase of AEC growth SAN FRANCISCO, Oct. 6, 2026 /PRNewswire/ -- Autodesk, Inc. (NASDAQ: ADSK) today...
Autodesk names Diana Colella to lead architecture, engineering and construction business
Proven product leader to advance Forma industry cloud and AI strategy and drive the next phase of AEC growth
MS in AI in Business Starts Up at UMW Through Interdisciplinary and Industry-Spanning Courses
byThe new Master of Science in AI in Business is in its startup year at the University of Mary Washington, and the first-of-its-kind graduate program in Virginia is already attracting entrepreneurs and business owners, project managers and business analysts, account executive and directors, as well as engineers and vice presidents. The varied titles and career […]
Paramount-WBD deal closes; here are top quant-rated entertainment stocks
The merger of Paramount Skydance (SKYD) and Warner Bros. Discovery NASDAQ:WBD marks a major shift in the entertainment industry after months of competing bids, lawsuits, and uncertainty.With the deal now closed, here are the top 20 Seeking Alpha's quant-rated stocks in the Movies and Entertainment…
Business Strategy: Oklahoma aerospace is entering its next chapter
Kenton Tsoodle argues Oklahoma can build on its aerospace legacy as autonomous aircraft, advanced air mobility and other technologies reshape the industry.
Films and streaming prices - how the Warner Bros deal could affect you
The deal is expected to alter the entertainment and news industries but could it mean higher prices for consumers?
Paramount-Warner Bros merger: Four ways the deal could affect you
The deal is expected to alter the entertainment and news industries but could it mean higher prices for consumers?
PARAMOUNT COMPLETES ACQUISITION OF WARNER BROS. DISCOVERY, CREATING A NEW GLOBAL ENTERTAINMENT LEADER, SKYDANCE
Skydance Corporation (f/k/a Paramount Skydance Corporation) (NYSE: SKYD) ("Paramount") today announced the completion of its acquisition of Warner Bros. Discovery, Inc. (NASDAQ: WBD) ("WBD"), creating a combined company, named "Skydance." The company brings together two major film studios, two global streaming services, a premier television portfolio including CBS, HBO, and Paramount's and WBD's cable networks, two of the industry's most recognized news networks, CBS News and CNN, and a portfoli
Industry Insights: Q&A with Estée Lauder’s SVP of Global Clinical, Consumer Sciences on One-of-a-Kind Complexion Research
“A shade can be technically close to a person’s skin tone and still not look completely natural in every situation.”
DITP Promotes Thailand's Entertainment Industry on the Global Stage with "Thai Night Busan 2026& ...
BUSAN, SOUTH KOREA - Media OutReach Newswire - 6 October 2026 - The Department of International Trade Promotion (DITP), Ministry of Commerce, has announced its readiness to bring Thai companies in the film and content industry to the Asian Contents & Film Market (ACFM) 2026, a major marketplace
Beauty Brands Are Coming for Sports—and They Want More Than Exposure
Beauty presents a distinct opportunity because brands within the category are decidedly investing to reach female fans. The industry also has an $11.4 billion global advertising budget and has historically spent little with rights owners and holders. Rights owners and holders must offer beauty brands more than visibility. However, properties that can successfully pair access to the demo with engaging on-site activations and measurable gains in awareness, purchase intent, and/or sales should be p
AI is changing entertainment. Here's what investors are betting on
New Delhi, Oct. 6 -- Recent investments in media and entertainment, from Prime Focus-backed Brahma AI raising $150 million to AI-native live entertainment discovery and ticketing platform thumpN raising over $3.75 million, might suggest that artificial intelligence has become the industry's newest…
In Business: Bemidji Woolen Mills Keeping Local Production Alive
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RFK Jr. moves to reveal health care costs
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Finalists Revealed for 2026 Centre County Business Awards
The Chamber of Business & Industry of Centre County on Monday announced the finalists in six categories to be honored at the 2026 Centre County
Executive MBA Grad Garners Industry Honors
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Did New Science Board Just Shift BioCryst's (BCRX) Investment Narrative?
BioCryst Pharmaceuticals recently formed a seven-member Scientific Advisory Board made up of experienced rare disease and drug development leaders to guide its research, clinical plans and regulatory approach. The depth of this board, spanning big pharma R&D, AI driven drug discovery and rare disease commercialization, directly targets BioCryst’s execution risk as it builds a broader pipeline beyond its current portfolio. We will now examine how BioCryst Pharmaceuticals’ investment narrative...
Why I Don’t Think Ride Or Die Should Have Been Cancelled (And What Company Should Save It...)
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) So…I recently came across a Reddit thread, talking about films on streaming, wondering why there are no reliable sources out there for streaming ratings data. Sigh. Honestly, as annoyed as I am that so many still don’t realize that we have streaming ratings, I somewhat get it. Until now, there was such a long delay between when a show or film came to streaming and when we got its viewership data; I understand why people were confused. (But, as you know, this just changed.) Also, even back in the day, how many people knew how well films did on television? Luckily, as a reader, you’re in the know. Okay, on to this week’s issue. I want to take a look at Prime Video cancelling Ride or Die and whether I agree with that decision. Overall, we didn’t have any breakout hits (no TV shows landed over 20 million hours according to Nielsen) but we have a lot of steady performers on the streaming charts. Plus, we’ll look at where $50 million in missing box office dollars went. (Spoiler: straight-to-streaming.) All that, plus new episodes of The Secret Lives of Mormon Wives, Supergirl heads to streaming, a new YA show does well on Netflix, the viewership for the Daily Wire’s $50 million fantasy show, what TV show hit-maker can’t make streaming hits, CD sales, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 7th to September 13th, 2026. You can find a link to my terminology here.) Subscribe Television - Ride or Die Is a Hit…But It Got Cancelled? What The Data “Says” I hate the phrase “here’s what the data says”, even though sometimes I find myself using it. If data just told us everything, we data folks would be out of a job! Data is often messy, complicated and nuanced. When it comes to strategy, many of the best decisions can’t actually use “data”, since it’s vastly too complicated to model. Anyways, I’ve been singing the praises of Prime Video’s Ride Or Die this summer, a show that did very well for them. And yet…it got cancelled. Now, usually when a show gets cancelled, a bunch of websites say “a hit show got cancelled”... Here’s the thing, though: in this case, they’re right! The data “says” that this show was a hit. Specifically, out of 522 first seasons to make a week on the Nielsen charts since 2020, it’s the 75th biggest. On Amazon, Ride or Die is eighth out of 41 first seasons: That’s top 15th percentile all time, almost exactly, which is my definition of a “hit”! I mean, outside of Reacher, Amazon needed a hit this summer! (Admittedly, Off Campus did well for Amazon in the spring, but Ride or Die performed even better.) So what happened? Why did Amazon cancel one of their rare 2026 bright spots? Well, Deadline reported a reason—which I’ll get to—but I’d break it down into three relevant questions: What is a given streamer’s reasoning? Is that reasoning sound? Could the stated reason not be the real reason? According to Deadline, Amazon felt the show “over-indexed” in middle-aged women. (This was based on leaks from within Amazon.) The logic is this: Amazon already reaches this demographic because of unlimited two-day shipping bundled with Prime, so they don’t really need more shows like this. Now, it’s my job to ask if that’s a good reason, and I’ll be honest, in this case, I don’t think it is. Sure, this show may “over-index” in middle-aged women—I’ll just assume that’s the case here—but I think folks often oversell how important over-indexing actually is. When a show is a “hit”, it isn’t a bit bigger than its rivals; it’s usually multiples bigger. For example, Elle only made the charts for two weeks at 8.3 million hours each. So Ride or Die was 80% bigger in its first two weeks, and likely had a much stronger hold, with its terrific 13 million hours in week three. Ride or Die was nearly three times bigger than Sterling Point through three weeks too. And that means that _Elle, Sterling Point a_nd other Amazon YA shows need to not just over-index a little with younger women (assuming that’s who Amazon prefers over middle-aged women), but massively over-index. Otherwise, more people in that demo (and a bunch more besides) likely watched Ride or Die. (I’ll try to explore this concept more in a future article.) And don’t get me started on how Ride or Die did compared to a certain (very, very popular, possibly the world’s most popular) YouTuber’s reality show…which didn’t make the charts after its first week and likely cost much, much more than Ride or Die. All to say, Amazon-MGM Studios/Prime Video can tell reporters that this show didn’t reach the right audience, but that excuse feels weak to me. So this leads to the third question: could other reasons have come into play? Yes! Renewal or cancellation decisions rarely (I’m tempted to say “never”) boil down to one variable. At its simplest, it’s two things: budget versus viewership. But often factors like critical acclaim, ownership and, yes, personal opinion come into play. In this case, Amazon has a new executive running things, and this show isn’t owned by Amazon-MGM Studios (unlike Elle). And yes, it may not have indexed with the right target viewers, too. Likely all of those factors came into play.1 My guess is ownership ended up mattering most. Amazon doesn’t own Ride or Die. It’s actually produced by another major studio. Fortunately/allegedly, this show is being shopped around. I can think of one brand new CEO who should consider it for one of his two major streamers…especially if he wants to rebuild goodwill in Hollywood. His name is on this list of exec producers of Ride or Die… If David Ellison needs some goodwill—and he does—rescue this female-led show tomorrow and grab some good headlines for a day. The data justifies it. Quick Notes on TV We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… How The Secret Lives of Mormon Wives latest season did on Hulu, post-controversy... Whether Supergirl soared on HBO Max... Why the box office is losing money due to the streamers... The viewership for the Daily Wire’s $50 million fantasy show... Updates on The Gentlemen, Lanterns, Outer Banks, King of the Hill and more... What former hit-maker has three streaming flops in a row... Whether The Mandalorian and Grogu popped in week two... All the flops, bombs and misses... And a whole lot more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Oh man, we’re almost caught up! We just have two more issues, then the streaming Ratings Report will be coming out just two weeks after a TV show premieres! Next issue, I’ll be looking at the first two weeks of the NFL Thursday night games on streaming, a huge new spinoff, Reacher’s Neagly on Prime Video, and the latest edition of Monster: The Lizzie Borden Story on Netflix, the return of Slow Horses on Apple and MobLand (quietly one of their biggest shows) on Paramount+, and Dancing with the Stars on both ABC and Disney+. Plus I’ll take a look at animation for adults in 2026. The week after, a ton of movies are coming to streaming: Toy Story 5 on Disney+, Backrooms on HBO Max, Jackass: Best and Last on Paramount+ and The Breadwinner on Netflix, plus a Unabomber film on Netflix and a romcom on Prime Video. Woody Harrelson and Matthew McConaughey have a show on Apple, along with a game show inspired by Willy Wonka that everyone seems to hate. Long term, some crazy (but hopefully crazy like a fox) IP news. FX ordered a new Sons of Anarchy show from Charlie Hunnam, but it’s not about the biker gang. No, it features the show’s cast playing themselves in a new “meta-thriller”. Huh. And a lot of the cast is coming back. Next, Ryan Gosling is producing a Flintstones movie about a “grown-up Bamm-Bamm Rubble”. Also, huh. This one is in “early development” so we’ll see what happens. Both projects are based on IP, but also seem to have crazy takes on the IP, which I like.
Yes on Prop 2: How We Can Get Money Out of Michigan Politics!
This November, Michiganders can vote yes on Prop 2 and get corporate spending — including by the data center industry — out of our politics.
Is It Smart To Buy Science Applications International Corporation (NASDAQ:SAIC) Before It Goes Ex-Dividend?
Regular readers will know that we love our dividends at Simply Wall St, which is why it's exciting to see Science...
A Political Brain Trust in an Upper West Side Building
Dick Gottfried and Ruth Messinger. Photo by Saul Dennis. By Saul Dennis Artists. Politicians. Actors. Chefs. Philosophers. Captains of industry,
Inaugural Delbert E. Day Lecture to be held Oct. 15
The first Delbert E. Day Lecture on Glass Science and Technology will be presented by Dr. Claudio Mazzali, vice president of global research at Corning, Inc. The title of his lecture will be “Precision at Scale: Navigating the Science-to-Factory Continuum that Reshapes Industries for Glass Manufacturing and Beyond.” The lecture will be held at 3:30...Continue Reading Inaugural Delbert E. Day Lecture to be held Oct. 15
Supermassive Games Layoffs Arrive With Over 70 People Let Go
More than 70 people have seemingly lost their jobs at Supermassive Games, as another batch of layoffs hits the gaming industry.
2026 Outstanding Women in Business
The 18th annual Outstanding Women in Business awards recognize a dozen well-accomplished professionals from across the region and in many industries who go above and beyond. The committee selected the winners from more than 80 nominations, all of whom were worthy. The criteria evaluated each nominee’s professional achievements, community impact, ability to break the glass ceiling and mentorship of other professionals, particularly women. In addition to profiling these women in the following pages, the Worcester Business Journal will celebrate this year’s Outstanding Women in Business at a special luncheon on Oct. 28 at the College of the Holy Cross. To join the celebration of these exceptional women, visit WBJournal.com and register. – Mark Conti, editor This Year’s Judges Worcester Business Journal considered 54 Central Massachusetts professionals for the 2026 Outstanding Women in Business awards, based on 83 nominations. These nominees were independently evaluated by two volunteer judges, who scored each on their professional achievements, community contribution and mentorship of young professionals. Samantha P. McDonald is a partner at Bowditch. She is an experienced, client-focused real estate lawyer, concentrating on business and real estate property law. She has been recognized as a WBJ Power 100 in the Class of 2026 and a “Top Women of Law” in Massachusetts Lawyers Weekly. Dr. Kavita Babu is chief medical officer and vice president of medical affairs at Heywood Healthcare, where she provides strategic and clinical leadership to advance high-quality, patient-centered care across the organization. She is also a member of the WBJ Outstanding Women in Business Class of 2025.
Why more tools are making independent agents less productive
Having more technology than ever, independent agents are spending more time on administration, not less. The industry selling them those tools carries more responsibility for that than it typically admits
After success in Ascension with steel plant, Iberville Parish proposes its own industrial zone
Proposed industrial area would abut the RiverPlex MegaPark in Ascension, which has drawn billions in investment and pollution concerns
'Clearly not working': Sam Altman hits AI industry over political spending
In a wide-ranging interview, the OpenAI CEO criticized the flood of AI dollars swamping the midterm elections and suggested a new liability framework is needed for autonomous hacks.