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Toppenish School District receives $7.5 million federal grant to expand mental health services for students
The BriefThe Toppenish School District has been awarded up to $7.5 million through Project AWARE (Advancing Wellness and Resiliency in Education), a federal grant administered by the Substance Abuse and Mental Health Services Administration (SAMHSA).The grant will provide up to $1.5 million annually over five years to expand mental health services, strengthen substance use prevention and intervention, and improve access to support for students.District officials say the funding will help address identified gaps in services, particularly drug and alcohol counseling at the high school level, and will allow the district to build capacity for long-term mental health support.TOPPENISH, WASHINGTON — The Toppenish School District has been awarded up to $7.5 million through Project AWARE (Advancing Wellness and Resiliency in Education), a federal grant administered by the Substance Abuse and Mental Health Services Administration (SAMHSA), to expand mental health services and substance use prevention for students.District officials said access to mental health resources has been limited, making it difficult for some students and families to get the support they need. The federal Project AWARE grant will help address those challenges by bringing schools and local healthcare providers together to better support students.The grant will provide up to $1.5 million annually over five years to expand mental health services, strengthen substance use prevention and intervention, and improve access to support for Toppenish students. Deputy Superintendent Dr. Jeff Camero said the district is focused on coordinating with service providers in the area to work as a unified team."We made the awareness with the grant. But looking at all the service providers in the area and how can we all together work as a team?" Camero said.Camero said the district wants to use those resources to reach students earlier and provide more support for those struggling with their mental health. The district plans to address a range of mental health challenges, from anxiety and depression to youth suicide risk. Camero emphasized the importance of supporting students in grades eight through twelve, where suicide rates are a particular concern."Making sure from anxiety to depression, making sure that we can help support our students at those levels, but also the youth suicide risk, looking at that as a top in this area, in our grades, you know, eight, for example, eight through 12, looking at suicide rate and looking at how whether we look at the ACES or whatever program we're looking at, that's federal, how that connects and how we can better serve our students with this extra funding," Camero said.The funding will allow the district to bring in additional staff, including mental health and substance use specialists, to work directly with students and connect families with community resources. The district is already posting positions, including a director role, with additional positions expected to follow.District officials are also thinking beyond the grant's five-year timeline. Brittany Kaple, Director of Public Relations for the Toppenish School District, said the intent is to build capacity and establish connections that will sustain mental health services even after the grant funding ends."We do have the director position already posted, with some of our other positions following really close behind that. But the intent is to, you know, it's a five-year grant, so those positions would be funded for that five years. But there's also the intent to build capacity and make those connections so that at the end of the grant, when that money, you know, if that money is not renewed," Kaple said.As student mental health needs continue to evolve, access to drug and alcohol counseling has become an important priority for the district. Kaple said teachers and staff have been raising concerns about the need for more support, especially at the high school level."And that was something that was also an identified need by our high school staff when the superintendent met with them last school year. They said that that was a really great need, something that they felt was a gap in services that we were providing for our students. And so this is going to be one way to help support that need," Kaple said.The Toppenish School District says its goal is to ensure students and families have access to the support they need, both now and in the years ahead. Additional positions, including drug and alcohol counselors and family engagement specialists, are expected to be posted in the coming weeks. News Sunnyside City Council navigates 2027 budget planning Monique Garcia News "Dancing with the Stars" champion J.R. Martinez shares message of resilience during Central Washington visit Tyler Wargo News Toppenish, Mattawa educators honored at state Educator of the Year Awards Erin Wencl News Kennewick educator named 2027 Washington Teacher of the Year Erin Wencl News Voters to decide the next Yakima County Sheriff Monique Garcia COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
5 Apple TV Features Every Family Should Be Using
Apple TV has a number of surprising features that you may not be aware of, but you should definitely consider using them to make your life easier.
Li & Baby LLC wins first ever Bismarck Business Pitch Challenge
A mom is the winner of a $15,000 forgivable loan to boost her small business that creates practical and science-driven baby products.
Fruit and sugary drinks stood out in a three-year study of teenage mental health
A three-year study of 6,537 Australian adolescents found that higher fruit consumption was associated with a lower risk of elevated depression and anxiety symptoms, while greater sugar-sweetened beverage intake was associated with increased risk. Vegetable consumption showed no significant association with either outcome, and the observational findings cannot establish cause and effect.
Changes for the Chargers? Jim Harbaugh Will ‘Address Everything’
Following an 0-6 start and a six-point performance in Kansas City, head coach Jim Harbaugh hinted at potential offensive changes during the Chargers' bye week, including a possible move away from offensive coordinator Mike McDaniel. The post Changes for the Chargers? Jim Harbaugh Will ‘Address Everything’ appeared first on LA Sports Report.
‘The user is hacking himself’: How AI exposes Israel’s political inner circles
The Urich leak raises concerns about AI-assisted programming, third-party messaging services, and the potential for personal accounts to expose sensitive political communications. Every 90 seconds, an...
Dodgers’ Free Agent Sends Heartfelt Message to Fans
Los Angeles Dodgers free agent reliever Alex Vesia sent a message to Dodger fans before heading into free agency this offseason. Vesia played all but five games of his MLB career thus far with the Dodgers, spending his last six MLB seasons in Los Angeles. He has a 2.66 ERA through 367 games with the […] The post Dodgers’ Free Agent Sends Heartfelt Message to Fans appeared first on LA Sports Report.
Kobie Turner set to miss several weeks
Rams DE Kobie Turner on track to miss time after Week 6 groin injury
Who speaks for Mars? Scientists call for ethical debate before terraforming begins
Transforming Mars into a more Earth-like world could irreversibly destroy scientific evidence about the planet's history and the possibility of extraterrestrial life. In an opinion article published in ...
Advancing Women's Health to Improve Outcomes in All Phases of Life
The Executive Order (“EO”) makes it federal policy to prioritize turning women’s health research into better clinical care at every life stage, and it directs HHS, through NIH, to set up a new Women’s Health Division within 90 days. In coordination with the NIH Office of Research on Women’s Health, the Division will focus on, among other things, understudied women’s health conditions, greater inclusion of women and girls in clinical trials and grant recipients’ adherence to NIH's policy on sex as a biological variable. The EO also creates a White House Women’s Health Task Force, co-chaired by the Secretary of HHS and the Assistant to the President and Chief of Staff and composed of officials from other departments and agencies.
Lung cancer can grow silently for years, here’s who qualifies for screening
Only 15% of eligible Americans get screened for lung cancer, translating to tens of thousands of preventable deaths every year, doctors warn.
Opinion | US-China AI talks must ensure safety of both tech and business
A hotline and an ad hoc dialogue are not enough. Safety concerns are growing for both the technology and leveraged tech companies.
'There's No One Person That Has This Whole Thing in Their Head' — GTA 6 Devs Had Freedom to Add Cool Features Just Like RDR2's Horse Balls
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Megyn Kelly Bemoans ‘You Can See Everything’ ‘Political’ Charlie Kirk Mentions: ‘Cannot Go Anywhere’
Megyn Kelly is still recommending "You Can See Everything" to her audience even if the Charlie Kirk mentions angered her.
Was Miami’s Win Over Florida State RIGGED?
Miami escaped Florida State with a controversial double-overtime victory, but questionable officiating has fans accusing the ACC of protecting its top team. Did Florida State just get absolutely ROBBED against Miami? The Hurricanes escaped Saturday night’s rivalry matchup with a 43-35 double-overtime victory, keeping their undefeated season alive. However, the biggest storyline wasn’t Miami’s performance.…
Elizabeth Holmes doc ‘You Can See Everything’ has huge opening weekend
NEW YORK — Nathan Fielder and Lance Oppenheim’s film about Theranos founder Elizabeth Holmes opened to box office numbers not seen in more than 20 years for a narrative documentary.
Moonlighter dev delays Steam playtest for its "Tower Defensevania" ReVamp over concerns that AI copycats might clone it before launch
Digital Sun has delayed a planned Steam playtest for ReVamp due to "games being reverse-engineered, cloned and published before the original."
A Beloved Hi-Fi Specialist Just Dropped a Gorgeous Pair of Audiophile Loudspeakers
The revered audio brand's entry-level loudspeaker range just got a new addition.
Metascience Fellowship
With the need for evidence-based, nonpartisan science policy leadership more urgent than ever, fellows will serve a vital role in innovating and accelerating American scientific enterprise.
This Guy Is Endurance-Racing 1:64 Diecast Cars On A Belt Sander And The Cars Have Been Running 29 Days Nonstop - Watch Live!
A clever youtuber is racing 1.64 ("Hot Wheels sized") cars using a belt sander as a treadmill/road for endurance races that stretch on for weeks
Salazar Accused By City Of Manufactured Dispute To Tank Entertainment District
by Glen Richardson Cities in Colorado are finding that entering into a seemingly binding contract with a developer to construct a critical downtown project does not mean it will ever, in fact, be done. The City and County of Broomfield entered into a $300 million agreement in 2019 with developers to construct a Broomfield Town […]
Trump Wades into Israeli Politics
Netanyahu is stumbling toward the finish line of this election cycle with Israel isolated internationally more than ever before, as major European partners have all but turned their backs on the Jewish state, and a majority of Americans view Israel negatively.
Hackers Exploit Plex2Shell Flaws to Install Crypto Miners and Linux Proxy Backdoor
Attackers exploit four Plex Media Server flaws chained as Plex2Shell to deploy XMRig miners and reverse proxy software after PoC release.
Business students gain global experience
Every summer, students in Susquehanna University's Sigmund Weis School of Business put their knowledge into practice while interning around the globe.
Exclusive | Unilever Agrees to Sell Welly Bandage Business to Private-Equity Firm
Forward Consumer Partners is acquiring the company known for its colorful bandages and bringing back its founder as an adviser.
Review: Miley Cyrus is an ambivalent comeback queen
LOS ANGELES — "For me, performance can't be everything," Miley Cyrus declared on Friday night, and you had to admire her choice of setting: onstage at the Hollywood Bowl in
EasyTone Lab Introduces Science-Led Supplement Lineup for Everyday Wellness
EasyTone Lab launches science-led EGT, NMN and White Tomato supplements for cellular wellness, daily energy and skin radiance, made in the U.S....
Axa XL names former Everest exec to E&S casualty role
Axa XL on Monday named former Everest Insurance executive Erin Bouren underwriting manager for E&S casualty in the Western U.S.
One of the rarest GameCube consoles sells for thousands of dollars today
Like most consoles, the GameCube had a few models that were never widely released and thus command a hefty price today.
Does your gut health predict a vaccine fever?
New research suggests your gut microbiome may influence whether you develop a fever after receiving a vaccination.
Apple’s last-gen Mac Mini with the M4 is $150 off
Only $50 more than the original (pre-price hike) cost.
AI 101: Business Uses for Frontier Technology
To help Alaska businesses leverage AI’s potential, local experts explain, in simple terms, how companies can use the newest technology.
Would never do it again: Ex-international regrets Germany decision
Former Germany international Kerim Demirbay regrets his decision to play for the German national team. The 33-year-old said as much in an interview with Turkish journalist Yağız Sabuncuoğlu, in whi...
CT Business Blend: Oct. 19, 2026
Hartford Business Journal’s Greg Bordonaro and WTIC’s Brian Shactman explore the people, companies and trends shaping Connecticut’s business scene every Monday at 8:30 a.m. on WTIC 1080 AM.
Is death a black hole with no escape? Science and religion draw very different conclusions
It’s hard to imagine wireless headphones ever getting lighter than these
Lightweight headphones that aren’t earbuds.
Jerry Jeudy Trade: Giants Connected to Browns WR
Jerry Jeudy is not living up to his paycheck, and one prominent NFL insider believes the Cleveland Browns could trade him despite the team's winning record. A first-round pick in the 2020 NFL Draft, Jeudy began his career with the Denver Broncos and established himself as a good but not great pass-catching weapon. However, he …
The modal numeber of citations is zero (in political science)
I was told when I was a graduate student that the modal published research paper was cited zero times. They then when on to say that the median was one or two, while the mean depended on how good t…
Trust company leaders honored for connecting donors with local giving
“These are charitable dollars that likely would never have found their way to South Dakota without someone inviting those families to give back here.”
F5 releases out-of-band patches for critical NGINX vulnerabilities
F5 has released out-of-band security patches to address multiple NGINX web server flaws, including three critical-severity vulnerabilities that can let attackers execute code on vulnerable systems.
Season over: Athletic confirm Guruzeta's cruciate ligament injury
Terrible news for Athletic Club and their fans. Striker Gorka Guruzeta will miss the rest of the season after the severity of the injury he sustained in the latest league match against Valencia CF at ...
Liverpool Reportedly Out: Chelsea Target ‘Dead Set’ on Joining Blues
Despite it being October, the transfer mill never truly stops spinning with clubs seemingly already lining up their business for January and beyond. Liverpool have started their season under Andoni Iraola fairly well, new reports indicate they won't look to strengthen certain areas in the winter window, which could open the door for Chelsea to …
Pierre Sage to remain Crystal Palace manager, but…
Despite being thrashed 5-0 by Brighton & Hove Albion at the weekend, Pierre Sage is nevertheless expected to be given more time to prove himself as Crystal Palace manager, according to reports in The ...
Every Rouen Métropole player drafted by the Boston Celtics
Let's take a look at every player who has been drafted by the Celtics out of Rouen Métropole.
Wyze moved the screen on its new smart scale to the handle so it’s easier to read at eye level
The screen on Wyze’s new smart scale is much easier to see.
Deutsche Telekom Leverages AudioCodes VoiceAI Connect to Bring AI-Powered Services to Mobile Business Customers
/PRNewswire/ -- Highlights Deutsche Telekom is leveraging AudioCodes VoiceAI Connect for Voice AI Notes Mobile, its new service that automatically summarizes...
Four questions with ThinkTennessee President Erin Hafkenschiel
Over the next several weeks, Tennesseans will head the polls to elect the state’s next governor. Meanwhile, Tennessee continues to face exponential growth and development — an issue the state’s
Are babies conscious in the womb before birth? Here’s what science can and can’t prove
The fetal brain is doing far more before birth than scientists once understood. The difficult question is where complex brain activity ends and conscious experience begins.
Veteran quarterback reportedly refused to sign with Eagles
The Philadelphia Eagles have been scrambling at quarterback ever since Jalen Hurts landed on injured reserve with a blood clot, and Sunday’s 25-14 loss to the Carolina Panthers only added to the urgency. However, there is one longtime NFL quarterback who seemingly has no interest in offering his asstance. Veteran quarterback Andy Dalton was released…
Rakim’s hip hop masterclass
Towards the end of his concert — where he held down iconic emcee Rakim on the tables — Technician the DJ said something everyone inside City Winery Friday night already knew. “Y’all are witnessing the definition of hip hop,” he said. “In the dictionary, if you look up hip hop, there are no words. There […]
Vibe coding is turning the music gear world upside down
LLMs have led to an explosion of custom firmware and hacks for synths, samplers, and grooveboxes.
The David Moyes Frustrations Continue at Everton
Everton manager David Moyes is someone who splits opinion among the fanbase, despite only recently suffering their first loss of the Premier League season.
New TV shows to watch this week: Tune in to ‘Eternally Yours’ on CBS, stream ‘Yaga’ on AMC+ and revisit ‘Servant’ on Apple TV
Plus, Connie Britton plays a mom under suspicion in "Phony," and "The Diplomat" returns for Season 4.
Kenilworth/AmRev250 to Present Doo-Wop & Sock Hop
KENILWORTH, NJ – The Kenilworth/AmRev250 Committee invites everyone to step back in time at a fun-filled “Doo-Wop and Sock Hop” that is planned for Fri., October 23, 2026 (7 p.m.-11 p.m.) at the...
Bridges, Colorado Dems have embraced every tax hike
Kevin Grantham, the Republican nominee for state treasurer, exposed the single most important issue that defines Colorado Democrats during a debate with his Democratic opponent, state Sen. Jeff Bridges. Grantham is a Fremont County commissioner and former state senator from Cañon City who served as president of the Colorado state Senate when Republicans controlled the […]
Election stakes are high for Colorado’s farming future
U.S. Rep. Gabe Evans is running to defend his seat against Manny Rutinel. I don’t know either of the two, but I was able to visit with Evans for half an hour earlier this week and while we aren’t aligned on everything, we have similar feelings about dear Manny. Evans said he’s hearing the same […]
New iPhone spyware can steal passwords and photos
P7 DarkSword iPhone spyware can steal saved passwords, photos, Apple Notes and cryptocurrency wallet data by checking for commands every 15 seconds.
‘Everything you would want from a politician’: who is Helen Haines, the MP allegedly attacked in Victoria?
Condemnation across political spectrum after incident in Wangaratta, as Nationals MP from nearby electorate says Haines ‘not a divisive figure’
Elon Musk says he will give a SpaceX share to ‘every kid in America’
Elon Musk has said he will give every child in America a stake in SpaceX, his $2 trillion aerospace and artificial intelligence company, as tech firms face intensifying scrutiny over their social harms.
City of Memphis investing millions in Soulsville housing, development
Also this week, early voting is underway and a judge is pondering whether to lift a ban on several people who were barred from Memphis City Council.
'You Can See Everything' just become a major player in the Oscar race
Nathan Fielder and Lance Oppenheim's experimental portrait of Elizabeth Holmes is the kind of phenomenon that even the pickiest awards voters will need to pay heed to.
Pens Points: Korczak embracing fresh start with Penguins
Here are your Pens Points for this Monday morning… Sidney Crosby, Evgeni Malkin and Kris Letang recently marked 20 years since they first played together on Oct. 18, 2006. Twenty years later, the partnership—and friendships—still endure. [Post-Gazette] Defenseman Kaedan Korczak is embracing a fresh start in Pittsburgh after spending the first several years of his […]
What the Bible’s Most Political Book Can Teach Us
Esther asks tough questions, offers no easy answers, and remains more vital than ever as Americans go to the polls.
Women are baring their souls to make the midterm elections feel personal
By sharing their stories, everyday women are becoming trusted messengers on issues such as immigration, intimate partner violence and healthcare.
Opinion | Warning signs are flashing for Minnesota’s health care system
"However, having a strong health care system and having a sustainable health care system are two different things. Increasingly, Minnesota is struggling to achieve both," state Rep. Danny Nadeau writes.
Walmart chief people officer shares traits that get workers promoted
Walmart promotes roughly 500 employees every day. Two qualities help workers move up quickly, according to its chief people officer.
What Kills Schrödinger’s Cat? Scientists Just Ruled Out a 60-Year-Old Theory
Gravity has been proposed as a reason quantum superpositions become difficult to observe in everyday objects. A new experiment challenges one longstanding model of this process. A detector buried deep beneath an Italian mountain has challenged a decades-old theory about why quantum behavior disappears from the world we experience. After 62 days of measurements, researchers
Rising temperatures could boost pregnancy risks worldwide
As climate change fuels extreme temperatures and makes severely hot days more frequent, doctors are concerned about the health impacts on pregnant people.
Yankees news: Bombers showed past interest in Padres’ reliever
Yankees eyed Jeremiah Estrada in the past; third base remains a problem; which free agents are likely to return?
Recent health inspections for Branch County eateries
Routine food service inspections are vital to protecting a community's overall health, and the Branch-Hillsdale-St. Joseph Health Agency inspects licensed food services every month.
Elon Musk says he'll give a SpaceX share to every American child
Elon Musk's plan to gift SpaceX shares to U.S. children in 2027 would be worth equivalent to roughly $10.5 billion at current market prices.
How the No Surprises Act’s nonprofit arbitrators are operating like 'mini gods' and getting rich doing it
A STAT investigation found that several nonprofits are raking in massive sums by acting as arbitrators in a program that helps protect patients from surprise medical bills.
🎥 Pitch completely flooded! Referee still considers kicking off
This has to be satire. Or so you might think when you watch the following clip from Spain’s fourth division. A match there was called off last weekend due to severe flooding in the region. But that ...
France's riots highlight a growing risk for its battered bond market
Mass protests over living costs and school conditions swept across France over the weekend, with violence and looting breaking out in several cities.
A Giant Asteroid Spins Once Every 4 Minutes. Scientists Aren't Sure How It Holds Together
It's whirling far faster than something its size has any right to.
Warriors Get Terrible Update For Historically Old NBA Roster
Everyone knows the Golden State Warriors are entering the NBA season with an aging roster, but the team is even older than most realize. Rotoworld did a study that confirmed the Warriors are the oldest team in the league with an average age of 29.39 years old. Top players like Stephen Curry, Jimmy Butler, and […] The post Warriors Get Terrible Update For Historically Old NBA Roster appeared first on HEAVY.
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Jim Harbaugh to 'address everything' after latest loss drops Chargers to 0-6, leading to more Mike McDaniel questions
St. Petersburg dengue patient, 73, shares experiences with the mosquito disease
Maurice Kurtz tells CIDRAP News he woke up with 101-degree fever and "ached so much." After tests for flu and COVID came back negative, he went to an urgent care clinic for a dengue test.
A – C | NJBIZ In the Lead 2026: Women-Owned Businesses
In the Lead: Enterprises that innovate, disrupt, break molds and showcase the energy, talent, intellect and perseverance of women as business leaders.
D – L | NJBIZ In the Lead 2026: Women-Owned Businesses
In the Lead: Enterprises that innovate, disrupt, break molds and showcase the energy, talent, intellect and perseverance of women as business leaders.
M – S | NJBIZ In the Lead 2026: Women-Owned Businesses
In the Lead: Enterprises that innovate, disrupt, break molds and showcase the energy, talent, intellect and perseverance of women as business leaders.
T – Z | NJBIZ In the Lead 2026: Women-Owned Businesses
In the Lead: Enterprises that innovate, disrupt, break molds and showcase the energy, talent, intellect and perseverance of women as business leaders.
New Form of Superconductor Behavior Discovered That We've Never Seen Before
It was predicted 20 years ago.
3 Essential Tools Every PC Gamer Should Install
You have a lot of tools available to you to maintain and monitor your PC, but these three, in particular, are must-haves for any gamer.
As Michigan flu vaccinations drop, health risks increase
LANSING – Flu season is returning to Michigan as declining vaccination rates have become an important public health concern. Annual vaccinations help protect individuals from serious illness and reduce the risk of complications that can lead to hospitalization and death, medical experts say. However, fewer Michigan residents have been receiving flu vaccines in recent years, […]
The Rock's protein-heavy post-workout smoothie may not be right for everyone
A post-workout protein shake that Dwayne "The Rock" Johnson swears by packs 70 grams of protein powder, creatine and a surprising rice ingredient into one smoothie.
Ex-NCT member sees opportunity in K-pop music for kids
K-pop songs have long rung out across Korean kindergartens and elementary school classrooms, but few of them were ever written with children in min...
Anthony Volpe hasn’t earned the Yankees’ next opening
Eleven starts at second base shouldn’t settle the Yankees‘ next everyday job. Anthony Volpe deserves to compete for it, but […]
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
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