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Checklist: 10 Tactics for Building Killer Entertainment Experiences
As immersive entertainment experiences continue to thrive, brand-side event profs break down 10 tactics for building top-notch campaigns.
Moderate Republicans force House vote on expiring healthcare subsidies
The vote is a last-ditch effort by some Republicans to show support for extending healthcare subsidies in some form.
A new era for sports communication at UNC Hussman | UNC Hussman School of Journalism and Media
As director of UNC Hussman’s Sports Communication Focus Program, Distinguished Associate Professor of Sports Communication Livis Freeman is building on the work of the school’s legendary Distinguished Professor for Sports Communication John Sweeney. Sweeney, who retired last year, developed one of the most respected sports communication programs in the country. Freeman, now in his 12th year at the school, is launching an ambitious expansion of the program that is transforming how UNC prepares students for careers in sports media. The most visible change came this fall with a reimagining of “MEJO 377: Sports Communication.” Previously offered as two sections with 30 students each, the course expanded to 96 students and welcomed former UNC basketball star and NBA veteran Tyler Hansbrough as the co-instructor with Freeman, bringing real world professional experience directly into the classroom every week. The course has been a huge success. Students have participated in recording a podcast with Hansbrough and learned from an impressive lineup of guest speakers. Steve Kirschner, UNC’s senior associate director of athletics for communications, was the first in the course’s guest speaker series, followed by UNC Hussman alumni including Kaitlyn Schmidt ’23 from Bleacher Report, Deaton Bell ’90 from Turner Sports and Becca Royer ’19 from the Philadelphia 76ers. Travis Tygart, CEO of the U.S. Anti-Doping Agency, also shared his insights with the class. The highlight of the semester came when Roy Williams, who coached Hansbrough and the Tar Heels to a national championship in 2009, visited the classroom. Former UNC men’s basketball players Luke Maye and Marcus Ginyard showed up to support their former coach and Hansbrough, creating an unforgettable experience as Williams entertained students with stories and insights that captivated the room. Student demand has been overwhelming. The course reached capacity within two days of registration opening, with more than 40 students on the waitlist. “Students want to learn from people who have actually lived these experiences,” Freeman said. “Tyler shares insights into media relations, broadcast production and athlete communications that you simply can’t get from a textbook.” The model proved so successful that the school secured funding to continue it for the next five years, with a different former professional athlete co-teaching each fall. The school’s curriculum committee approved a proposal to expand the course to 150 to 200 students starting in fall 2026. This change will make it an introductory course accessible to students from across the University, transforming it into a showcase course for the entire campus. The course redesign represents just one piece of a broader sports communication program overhaul. This fall, the curriculum committee approved “MEJO 390: Sports Play by Play,” the first course of its kind at UNC. Limited to 10 advanced students, the course will be taught by Matt Krause, the current voice of UNC women’s basketball and an ACC Network broadcaster. Students will call actual games across multiple sports including women’s softball, soccer, volleyball, field hockey and lacrosse, as well as men’s soccer and lacrosse. They will also shadow broadcasts of men’s and women’s basketball games. “The sports broadcasting industry is exploding with streaming platforms and conference networks creating unprecedented demand,” Freeman said. The course emerged directly from student advocacy, led by Anna Laible ’26 and others who pushed for hands-on broadcasting experience. Professional equipment has been acquired, partnerships with UNC Athletics are in place and a soft launch began this semester with three experienced students calling games to test the system. The program’s growth extends into other specialized areas as well. Last spring, Stembler Professor Charlie Tuggle launched a new sports event management and hospitality course in partnership with On Location, a company that manages major sporting event experiences. The course provided students with opportunities to travel to the Super Bowl and NFL Draft, and Tuggle plans to take a group to the 2026 Milan Olympics this spring. Looking ahead to spring 2026, Associate Professor Ryan Thornburg will debut a sports data visualization course, adding another dimension to the program’s skill-building offerings. The curriculum expansion reflects the increasingly diverse career paths available in sports media, from traditional journalism and broadcasting to digital analytics and strategic communication. The program is also diving into one of college athletics’ most transformative developments: Name, Image and Likeness rights. Freeman’s “MEJO 466: Sports Marketing” class collaborated last spring with Associate Professor Gary Kayye’s “MEJO 371: Advertising Creative” class on a project with UNC’s Carolina NIL group to help rebrand their organization. That same semester, Kayye’s class envisioned Chapel Thrill, UNC football’s new pregame concert and entertainment experience. And Shaun Anderson, the school’s Knight Chair in Sports, Race and Media, continues to explore the broader implications of NIL through his research and teaching. These NIL-focused initiatives give students direct exposure to the business side of college athletics at a moment when the landscape is rapidly evolving. “Our students aren’t just learning about these changes,” Freeman said. “They’re actively helping shape how schools and athletes navigate them.” The transformation of UNC Hussman’s sports communication program reflects a broader philosophy about how to prepare students for careers in a rapidly changing industry. By bringing in professional practitioners like Hansbrough and Krause, partnering with industry leaders like On Location and ACC Network, and engaging with current issues like NIL, the program ensures students graduate with both theoretical knowledge and practical experience. For alumni who remember the foundations John Sweeney built, the expansion represents an evolution rather than a departure. The program still emphasizes strong reporting, strategic communication, ethical communication and critical thinking. But now it also offers students the chance to call live games, work on real NIL campaigns and learn directly from former professional athletes. “We’re not just teaching students about sports media,” Freeman said. “We’re giving them the tools, experiences and connections to actually build careers in it.” With new courses launching, professional partnerships deepening and enrollment expanding, UNC Hussman’s sports communication program is positioning itself as a national leader in preparing the next generation of sports media professionals. For current students, the message is clear: if you’re interested in sports communication, there’s never been a better time to be at UNC Hussman. And for the hundreds of students trying to get off waitlists and into these new courses, the school is working to create more opportunities. The program John Sweeney built is growing in ways that honor his legacy while meeting the demands of a new era in sports media.
I tried to do all my Christmas shopping at Costco in one trip. Here are the 12 best gifts and deals I found.
While shopping for Christmas gifts at Costco this year, I found deals on stocking stuffers and name-brand items from brands like Touchland and Dyson.
A CT restaurant that saw hard times has been reborn. Business booming in sparkling clean rebranding.
“Our intention is to bring unity and community together. People are loving it completely,” said one of the new owners
Matches to Return Under New Ownership
The retailer, as well as its beloved in-house brand Raey, has been acquired by Mile founders Joe Wilkinson and Mario Maher, forming a new luxury group.
Thierry Henry wins 2025 Sports Personality of the Year Lifetime Achievement award
Thierry Henry will be honoured with the Lifetime Achievement award at BBC Sports Personality of the Year on Thursday.
No vote coming on extending healthcare subsidies, US House Speaker says
Healthcare subsidies for millions of Americans are all but certain to expire in the new year as Mike Johnson confirms the US House won't vote on extension.
MIT professor from Porturgal shot at home has died, police say
Nuno F Gomes Loureiro, 47, a nuclear science and engineering professor was shot "multiple times" on Monday.
Minister orders probe into foreign financial interference in UK politics
Communities Secretary Steve Reed says the country "must learn the lessons" from a recent court case.
Afcon 2025: Defenders 'scared' of Nigeria's Victor Osimhen, says Frank Onyeka
Victor Osimhen is described as a striker "on another level" by team-mate Frank Onyeka ahead of Nigeria's bid to win the 2025 Africa Cup of Nations.
Newcastle: Howe says side's consistency is a 'horrible feeling'
Newcastle United head coach Eddie Howe says it is a "horrible feeling" to not know what he is going to get from his side.
Messi's India tour a reminder that brand is king in sport
In 2025, many global sports stars went on promotional tours purely to support their individual brands. Lionel Messi's tour of India is a reminder of how sport is changing.
Nicholas Hum: Australian Paralympic long jump medallist dies aged 32
Australian Para-athlete Nicholas Hum, who won bronze in long jump at the Tokyo Paralympic Games in 2021, dies at the age 32.
Sports Personality of the Year 2025: Date, time, how to vote & nominees list
BBC Sport has everything you need to know about BBC Sport's Personality of The Year 2025 and how to vote.
Mears: Life in the asylum hotels generating 'excessive profit'
Asylum accommodation provider Mears has had to return £13.8m to the Home Office after making more profit than its contracts allow.
Innovation, evolution, revolution - golf's new faces championing change
With an influx of new people at the head of the sport's most important bodies, the groundwork is being laid for rapid change, writes Iain Carter.
Holow Knight: Silksong - Sea of Sorrow DLC revealed
Holow Knight: Silksong has just revealed brand new DLC, which is known as Sea of Sorrow. Team Cherry is prepping it for a 2026 debut. Sea of Sorrow will feature new areas, bosses, tools, and more. Team Cherry teases: “Hornet’s adventures continue in our nautically themed expansion, coming free for all players next year. We’ll keep further details a secret...
All 1,600 Kentucky battery plant employees laid off as Ford pivots away from EV business
All 1,600 employees of the brand new electric vehicle battery plant in Kentucky will be laid off before Ford converts it to manufacture batteries for data centers and other utilities.
Donald Trump is sports-fan-in-chief : The NPR Politics Podcast
President Trump has built a brand as the sports-fan-in-chief, attending roughly a dozen major sporting events so far this year. We discuss how professional men’s sports align with Trump’s political brand.This episode: senior White House correspondent Tamara Keith, White House correspondent Franco Ordoñez, and senior political editor and correspondent Domenico Montanaro.This podcast was produced by Casey Morell and Bria Suggs, and edited by Rachel Baye.Our executive producer is Muthoni Muturi.Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics.
Donald Trump is sports-fan-in-chief : The NPR Politics Podcast
President Trump has built a brand as the sports-fan-in-chief, attending roughly a dozen major sporting events so far this year. We discuss how professional men’s sports align with Trump’s political brand.This episode: senior White House correspondent Tamara Keith, White House correspondent Franco Ordoñez, and senior political editor and correspondent Domenico Montanaro.This podcast was produced by Casey Morell and Bria Suggs, and edited by Rachel Baye.Our executive producer is Muthoni Muturi.Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics.
Cardiff v Chelsea: Pep proteges Barry-Murphy and Maresca reunite
Pep Guardiola proteges Enzo Maresca and Brian Barry-Murphy will reunite when Chelsea face Cardiff City in their EFL Cup quarter-final.
Want to support small businesses this holiday season? Start with how you shop.
Skip the one-day shipping. A small-business expert shares how shoppers can help small brands grow through slower spending and thoughtful purchases.
Prengwyn man admits part in illegal dog breeding business
Thomas John Jones, 27, admits to the charge which dates back to March 2015 when he was 17 years old.
Mariah Carey to sing at 2026 Winter Olympics opening ceremony
American pop superstar Mariah Carey will perform at the opening ceremony of next year's Winter Olympics, organisers announce.
The Business of Flip-Flops: Inside the Rise of Dallas-based Hari Mari
Entrepreneurs Jeremy and Lila Stewart built Hari Mari into a premium flip-flop brand with purpose—and profit. Now, the husband-wife duo is stepping on the gas.
Scotland boss Steve Clarke urges fans not to go into debt for World Cup tickets
Steve Clarke is urging Scotland fans not to put themselves into debt to follow their team to the World Cup.
Jac Morgan: Wales captain to join Gloucester from Ospreys
Wales captain Jac Morgan is set to join Gloucester at the end of the season.
Senators fear sports gambling is getting out of control, raise regulation
A string of scandals involving illegal gambling and alleged game rigging in pro sports is getting the attention of lawmakers on Capitol Hill, with some arguing Congress should have a greater role i…
Winter campaign encourages people in Cornwall to stay healthy
Those with long-term conditions share their tips for staying well as part of the NHS campaign.
Broncos vs. Packers second quarter recap
The Green Bay Packers began the second quarter with a second down inside the 15. After a short completion to bring up third and six, Jordan Love’s pass was broken up at the goal line by Riley Moss to bring out Brandon McManus for another field goal. Packers 6, Broncos 0. The Denver Broncos offense […]
Former Tigers player Brandon Inge supports youth sports through new facility
These watch and jewelry brands are dominating the 2025 resale market. Some resell for more than their original price.
Rebag released its 2025 Comprehensive Luxury Appraisal Index for Resale report. These are the luxury jewelry and watch brands that topped the list.
UFC Vegas 112 results: Manuel Kape annihilates Brandon Royval in minutes, makes case for title shot
The final UFC fight of 2025, and on ESPN, was a short one.
He created Grand Theft Auto. Now he's back with a novel about an AI that hijacks your mind
A Better Paradise is a dystopian vision of the near future in which an AI-led computer game goes rogue.
Brandon Aiyuk's 2025 season officially ends with 0 games played and Niners future in doubt
Aiyuk and the Niners appear headed to a divorce in the coming months.
A Car Designer From A Top Brand Used AI To Create This Lexus EV In 24 Hours
A professional car designer turned two simple sketches into a Lexus EV concept in 24 hours using only AI
2025 in politics: Reform’s rise, Labour’s woes and Trump
Reform’s rise, Labour’s woes and Trump’s presence have changed our politics. What will the next 12 months bring?
Redistricting Rush, Crockett’s Climb, and Cuellar’s Comeback
Co-hosts Brandon Rottinghaus and Jeronimo Cortina delve into the latest news in politics
BMA warns of flu 'scaremongering' ahead of doctor strikes
The health secretary should focus on offering a deal instead of "scaremongering the public", the BMA says.
Stuart Findlay wants permanent Hearts move
Hearts defender wants longer-term say, Rangers' sporting director target leaves door open and panel backs controversial Rugby Park calls.
Bernardo Silva: Manchester City midfielder in his own words
Manchester City midfielder Bernardo Silva sits down with Kelly Somers to discuss his career, what he will do once he retires, and playing for Pep Guardiola.
SCV’s top cop speaks with business community
Santa Clarita Valley Sheriff’s Station Capt. Brandon Barclay, the SCV’s de facto “chief of police,” shared a message with the business community Thursday, touting another month of reduction in overall crime numbers […]
Michigan Science Center unveils brand new planetarium with 8K projection
Guests experience a demonstration of the Michigan Science Center's newly renovated planetarium during a VIP preview event on Friday, Dec. 12, 2025 in Detroit.
The rise and fall of Hooters
Since 1983, Hooters has been an iconic brand. But in 2025, its franchisor, Hooters of America, went bankrupt. Can the original founders save it?
Shop Taylor Swift-Worn Brand Forme
Shop Taylor Swift-worn activewear brand Forme. We rounded up the best Forme pieces you can buy online, including the best-selling Forme power bra
This Stellantis Brand Is Quietly Preparing Its Most Radical Steering Wheel Yet for Production
The Hypersquare steering wheel and steer-by-wire technology are headed for a production car soon, as Peugeot begins early prototype testing
Amazon pulls AI recap from Fallout TV show after it made several mistakes
The errors included getting dialogue wrong and incorrectly claiming a scene was set 100 years earlier than it was.
First Brands Advances Business Stabilization Initiatives and Long-Term Paths to Create Value and Drive Growth
ROCHESTER HILLS, Mich., December 12, 2025--First Brands Group, LLC ("First Brands" or the "Company"), a leading global supplier of aftermarket automotive parts, announced today a series of decisive steps the Company has taken to stabilize its operations, strengthen leadership, and maintain continuity of supply and service for customers, including:
Mohamed Salah in Liverpool squad for Brighton match on Saturday
Liverpool forward Mohamed Salah is in the squad for Saturday's Premier League match against Brighton after talks with head coach Arne Slot on Friday.
League Cup final victory would 'validate' Celtic process
Celtic manager Wilfried Nancy says victory in Sunday's Premier Sports Cup final against St Mirren would "validate" what he is trying to implement at his new club.
Speculative Meta Analysis of Mega Dimension DLC Megas in Pokémon GO
The Mega Dimension DLC of Pokémon Legends: Z-A is here, and the brand-new addition has fans on the edge of their seats with the revelation of new Mega Evolutions! Legends: Z-A brought a host of new Megas whose stats, when translated, gave us a good idea of how meta-relevant these Mega Evolutions would be in […]
Netflix launches second entertainment venue in Dallas
Netflix House immerses guests in their favourite Netflix brands
Trump calls affordability a "hoax"; Democrats take note
In the first year of his second term, President Donald Trump has focused his attention on foreign policy and made numerous trips abroad – with an eye toward the Nobel Peace Prize. But as he discusses peace deals with foreign leaders, his ratings domestically have fallen. Critics say that he isn’t doing enough to ease American’s economic concerns. So, this week, Trump returned his attention stateside and kicked off his affordability tour in Pennsylvania, while simultaneously branding “affordability” as a democratic “hoax.” Today on the politics roundtable, we discuss why Trump’s tour signals the administration’s concerns about the politics of affordability, and how some Democrats could use this as a way to gain an edge during the 2026 midterms. Host Colby Itkowitz speaks with Dan Merica, the co-anchor of our politics newsletter, The Early Brief, and White House Bureau Chief Matt Viser.
NFL: Atlanta Falcons fight back to upset Tampa Bay Buccaneers after Kyle Pitts hat-trick
Kyle Pitts enjoys the best game of his NFL career to help the Atlanta Falcons come from behind and clinch a last-gasp 29-28 win over the Tampa Bay Buccaneers.
Celtic: 'Wilfried Nancy exposed to brutal life as manager as Hampden beckons'
BBC Scotland's chief sportswriter, Tom English, dissects Wilfried Nancy's start as Celtic manager with the Premier Sports Cup final looming.
Mega Man Returns In 2027 With A Brand-New Entry For Switch And Switch 2
Here's a first look at the gameplay
Google asks UK experts to find uses for its powerful quantum tech
UK researchers will get a chance to develop applications for the tech giant's quantum processor.
Sugar23 Reorganizes Amid Evolution Into Next-Generation Branded Entertainment Studio, Six Managers Expected To Depart
Sugar23 has announced a comprehensive reorg amid its transition into a next-gen branded entertainment studio.
Big Play Entertainment opens Dunwoody center in time for holiday break
Brandon and Ray Wooldridge, the father and son who own Big Play Entertainment Atlanta, picked a spot in Dunwoody after a tornado demolished the family’s business outside of Nashville.
Lorwyn Eclipsed's Proliferating Elf Commander Might Put Lathril Out of Business
Christmas comes early for elf players with a brand new Golgari elf commander that brings back proliferation, -1/-1 counters, and introduces us to the new blight mechanic from Lorwyn Eclipsed!
Libstar divests fresh mushroom business but keeps Denny brand
The South African company is retaining the Denny brand but licensing it to the buyer of the mushroom operations.
Kenyan court suspends US health aid deal over data privacy concerns
The landmark $2.5bn Kenya-US deal has been stopped until the court hears the case over data privacy.
Superbet Group becomes Super Technologies, shaping the future of digital entertainment ecosystems
BUCHAREST, Romania, Dec. 11, 2025 (GLOBE NEWSWIRE) -- Superbet Group, a leading company in the global technology and entertainment space, announces its rebrand as Super Technologies. The new identity, which will be simply known as Super, reflects the company’s evolution, its expanded vision for the future, and its commitment to building innovative solutions for a rapidly changing world. At the same time, the company will continue to operate its commercial brands across existing territories, with
Maker’s Mark nets first sports league sponsorship with Unrivaled
The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.
Cracker Barrel diners are sounding the alarm – here’s what reportedly has them furious
Cracker Barrel customers slam restaurant chain for poor food quality as company works to regain customer confidence in the wake of its failed rebrand.
Tiiny AI Pocket Lab: Mini PC with 12-core ARM CPU and 80 GB LPDDR5X memory unveiled ahead of CES
Tiiny AI is an American startup that has introduced a brand-new mini PC with one goal - putting large LLMs in user's pockets. The impressively tiny Pocket Lab mini PC packs a 12-core ARM CPU along with an NPU that is capable of up to 160 TOPS of compute power. Memory is crucial, taken care of by 80 GB of LPDDR5X RAM.
Mental health: Psychosis patients failed by lack of official data
Margaret Gibney, who cares for a loved one with psychosis, says they are struggling to access help.
Samsung seemingly won't rebrand Qi2 for its magnetic Galaxy S26 accessories
While a camera upgrade will be missing, Samsung’s upcoming Galaxy S26 series is seemingly getting a big upgrade in the...
WTA Tour and Mercedes-Benz sign potentially largest partnership deal in women's sport
The Women's Tennis Association announces a long-term partnership with Mercedes-Benz that has the potential to be the largest in women's sport.
The Native Brand, P&G Studios and dentsu Entertainment Launch America’s First Brand Co-Produced Feature-Length 'Microsoap' for the Vertical Video Era Produced by Pixie USA, Titled 'The Golden Pear...
LOS ANGELES, Dec. 10, 2025 (GLOBE NEWSWIRE) -- Native, a clean beauty and personal care brand, P&G Studios, a division of Procter & Gam...
The Native Brand, P&G Studios and dentsu Entertainment Launch America’s First Brand Co-Produced Feature-Length “Microsoap” for the Vertical Video Era Produced by Pixie USA, Titled “The Golden Pear Affair”
Trailer and series launch in January 2026; social-first distribution to be followed with a proprietary app experienceLOS ANGELES, Dec. 10, 2025 (GLOBE NEWSWIRE) -- Native, a clean beauty and personal care brand, P&G Studios, a division of Procter & Gamble, and dentsu Entertainment, a division of dentsu, today announced the first brand co-produced feature-length “microsoap” in the US. The social-first, short-form scripted series, “The Golden Pear Affair,” produced by Pixie USA, reimagines the cla
Aryna Sabalenka v Nick Kyrgios: Battle of the Sexes event 'not damaging' to women's sport
Aryna Sabalenka and Nick Kyrgios defend their controversial Battles of the Sexes-style match, saying the "fun" event will attract new fans to tennis.
Football gossip: Salah, Semenyo, Alysson, Zirkzee, Affengruber, Grealish
Saudi Arabia keen to bring Mohamed Salah to league in January, Antoine Semenyo prefers Liverpool move but Arsenal and Manchester City also interested.
How Kate Spade is using the Coach bag playbook to try to win Gen Z
Tapestry, the parent company of Coach, is applying its Gen Z "road map" to Kate Spade as it looks to boost the brand.
Czech billionaire Babis becomes PM with promise to cut ties to business empire
If he honours his pledge, he will no longer benefit from the sale of any Agrofert product, from frankfurters to fertiliser.
Danone's Oikos and Silk bring science-backed nutrition to Big Ten campuses
Here's the deal: Danone, a leader in nutrition science and innovation, is now the Big Ten Conference's first official partner for yogurt and plant-based beverages, featuring Danone's Oikos and Silk brands.
More clubs face European expulsion after Uefa ruling
More teams could be thrown out of European competitions after Uefa said it would continue its hard-line position on multi-club ownership.
Google unveils plans to try again with smart glasses in 2026
It is a significant turnaround for the tech giant after its first attempt - Google Glass - was pulled in 2015.
6 Ways to Turn Your Small Town Business Into a Local Success Story
Discover practical strategies to build brand awareness, attract loyal customers and stand out in a close-knit community.
Pebble's founder introduces a $75 AI smart ring for recording brief notes with a press of a button
After rebooting the Pebble smartwatch, founder Eric Migicovsky is expanding his company's device lineup with a new smart wearable: an AI-powered smart ring known as Index 01. Named for the finger where the ring is meant to be worn, the new $75 ring is not meant to be a competitor to the always-on, always-listening AI devices, like the AI pendant Friend, but instead offers a way to record quick notes and reminders with a press of a button on the ring's side. AI only comes into play via the open source, speech-to-text, and AI models that run locally on your smartphone, via the open source Pebble mobile app. That is, if the Ring's button is not being pressed, it's not recording. (And this is a press-and-hold gesture, too, which means you can't start the ring's recording and then let go to surreptitiously record a conversation.) You can wear the stainless steel ring while in the shower, washing hands, doing dishes, or in the rain, but you would have to take it off for other water-related activities, like swimming. At launch, it's water-resistant to 1 meter. The ring is also not a fitness tracker or sleep monitor. It doesn't record details about your heart rate or health. And it's not there to be your AI friend. "I'm not trying to build some AI assistant thing," Migicovsky told TechCrunch in an interview. "I build things that solve one main problem, and they solve it really well," he explains. "I think of as external memory for my brain...that's what this is. It's always with you." Plus, the ring has been designed to be highly reliable and privacy-preserving, he says, as all your thoughts are stored on your phone, not in the cloud. There is no subscription. Migicovsky has been wearing the ring for three months now and says he cannot imagine going back to a world where he doesn't always have a memory device with him. "The problem is that, during the day, I get ideas or I remember something, and if I don't write it down that second, I forget it," he says. The ring solves this problem, he adds, without becoming another device you need to charge. "The battery lasts for years," Migicovsky claims. Technically, the ring is said to support roughly 12 to 14 hours of recording. On average, the founder says he uses it 10-20 times per day to record 3-6 second thoughts. At that rate, he'll get about two years of usage. When the ring's battery dies, you can ship it back to the company for recycling. When using Index, you can record up to five minutes of audio, which can be saved to the ring and synced to your phone later. This makes sense for recording briefer, personal thoughts and notes, even when you don't have your phone handy, but it wouldn't work for recording a longer chat, like a presentation, meeting, or in-person interview of some kind. The ring also supports 99+ languages and has a bit of on-device memory, in case you're not in Bluetooth range of your device, where the recording is ultimately saved and transcribed. (The raw audio is retained, too, in case the speech-to-text is garbled due to loud background noise). If you own a Pebble smartwatch or one from another brand, your recorded thought can even appear on the watch's screen so you can verify it's correct. The ring works with Pebble's mobile app, which offers notes and reminders, but can optionally integrate with your phone's calendaring system, too, or other apps, like Notion. And the ring's software is open source, which makes it hackable by the community, the founder points out. Because of its open nature, the ring's button is already programmable. In addition to the press-and-hold gesture, you can program the ring to do other things with a single or double press, like play or pause your music or control the shutter on your phone's camera. You could use it to send a message through the universal chat app Beeper, which Migicovsky also created, or you could add your own voice actions via MCP. A new approach to hardware Migicovsky acknowledges that hardware can be difficult to get right -- as the previous exit of Pebble to Fitbit showed. (Fitbit, too, was later acquired by Google in 2021). "I didn't earn any money during Pebble -- we exited, but it was not a great exit," Migicovsky admits. This year, however, he decided to reboot the Pebble project after Google open sourced the PebbleOS, which opened up the door to new hardware. With his new company, Core Devices, Migicovsky plans to do things differently. Still, the founder doesn't regret his previous choices, he clarifies. "I wouldn't have gone back and changed anything. I loved what we built. I loved what we did. I love the company that we built, but it's not the only way to build a company," he told TechCrunch. " And, speaking as an ex-YC partner, there are -- there's a time and a place for building a venture-backed startup. Some companies are phenomenal when they raise money and build a big team, and I tried that...I think what I'm doing now is trying an alternative path, which is start from profitability," he says. The new company is a small team of five, self-funded, and focused on sustainability. So far, Core Devices has shipped the Pebble 2 Duo smartwatch with a black-and-white display. Its first run sold out, and the company is now preparing to ship the upgraded version, the Pebble Time 2. The newer device, which has seen 25,000 pre-orders, is a stainless steel watch with a larger, color e-ink screen. As for the Index 01, the ring's pre-order offer ends in March 2026. After that, the price increases to $99. It currently comes in silver, polished gold, and matte black and works with iOS and Android devices. Customers can select from eight ring sizes and three colors.
In Pictures: Sporting photos of the week
A selection of some of the most striking sports photographs taken around the world over the past seven days.
Skims ventures into live entertainment with shoppable TikTok livestream
The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.
How the Chiefs stole Christmas—CMO Lara Krug on holiday marketing and new entertainment plans
Lara Krug discusses transforming the Chiefs into a global entertainment brand through original content and innovation.
‘A fight for our lives’: Ford teams up with Renault to make EVs that can rival Chinese brands
Renault and Ford will jointly develop small, cheaper Ford-branded electric vehicles for the European market to fend off rising competition from Chinese rivals, the companies said Tuesday.
World Sport Star of the Year 2025: Vote for nominees Caldentey, Crawford, Duplantis, McLaughlin-Levrone, Ohtani, Salah
Voting is open for the BBC Sports Personality's World Sport Star of the Year 2025 award.
Nexxen is latest programmatic player to widen TV's live sports window
The ad tech company wants to make it easier for buyers to funnel budgets from smaller brands into live sports TV ad avails.
Troy Deeney's Team of the Week: Verbruggen, Guehi, Guimaraes, Ekitike
After every round of Premier League matches this season, Troy Deeney gives us his team of the week. Do you agree with his choices?
Democratic firebrand Jasmine Crockett enters US Senate race in Texas
The Dallas-area lawmaker announced her U.S. Senate run Dec. 8. She's expected to face off in a competitive Democratic primary with James Talarico.
HBO Won’t Have To Do “Gymnastics” To Make Itself A General Entertainment Brand Under Netflix Ownership
Ted Sarandos and Greg Peters were talking about buying Warner Bros. Discovery's streaming and studio operations.
Premier League outbursts: 10 of the most iconic
After Mohamed Salah's extraordinary interview about his Liverpool future, we have looked at some of the other big Premier League outbursts
NFL results & pick of week 14: Packers beat Bears, Aaron Rodgers rescues Steelers, season over for Chiefs
Our pick of week 14 in the NFL as Aaron Rodgers salvages his season but it could be game over for the Kansas City Chiefs, while Josh Allen again shines for Buffalo
Lando Norris is 'only just getting going' after winning F1 title - and rank British world champions
Lando Norris has joined an illustrious sporting club, and is only just getting going at the very peak of F1, writes Andrew Benson.
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency’s insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world.
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency’s insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world.
Champions Cup: What did we learn from the opening weekend?
With the first round of matches in the 2025-26 Champions Cup all done and dusted, we take a look at what we learned from the opening weekend's fixtures.
Minister admits Jersey's health budget is 'concerning'
The government's proposed budget for 2026-2029 is set to be debated on Monday.
Campaigners celebrate dismissal of Waterstock science park plan
The Planning Inspectorate identified harm to the character and appearance of the area in Watersock.