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Republicans need evangelicals to turn out in the midterms. Faith leaders are sounding the alarm they may not
Conservative leaders are sounding the alarm that more needs to be done in the final weeks before the midterm elections to educate and mobilize white evangelicals, a critical voting bloc in the president’s coalition. Republicans fear if they stay home, that could hand victories to Democrats in key races across the country with control of Congress at stake.
Discover the latest science on probiotics for active lifestyles
Sports nutrition is moving beyond elite performance. Discover how science-backed probiotics and postbiotics can support gut health, immunity, mental wellbeing and recovery across active lifestyles
Therapy animals: a special support system for Olympians’ mental health – “They can really help emotionally”
From therapy dogs to furry friends, animals have become adored and adorable companions to Olympians and Paralympians across the sporting world.
Whistleblowing Portal Launches in U.K. for Entertainment Industry Workers to Report Abuse, Harassment and Discrimination
Workers across the U.K.’s film, TV, music and theater sectors are now able to report whistleblowing concerns, including those relating to harassment and abuse, following the launch of a new portal by ...
Remembering 1970 Britain — a cautionary tale
Well, if you listen to the polls and the political talking heads these days, in less than a month we will see a blue something sweep across the electoral map. Some say a blue wave and bolder predictors claim a blue tsunami is coming. Heck, I’ve even seen a prediction that Kansas might elect a […]
Colorado protects the places that sustain us
Across the country, communities are confronting difficult questions about their future. How do they protect the places that make their communities livable? Keep rivers healthy and drinking water clean? Prepare for wildfire? Ensure every child has a safe place to play outside? As president and chief executive of Trust for Public Land, a national nonprofit […]
Small group health insurance market rates announced
Media Release, Office of Superintendent of Insurance (OSI) Santa Fe, NM – The New Mexico Office of Superintendent of Insurance (OSI) has approved 2027 health insurance premium rates for the small group health insurance market. As of March 2026, over 31,000 New Mexicans were enrolled in a small group plan. The average increase across small group plans is 19.8%. These rates take effect on January 1, 2027. The carriers offering small group coverage in New Mexico in 2027 are: Blue Cross Blue Shield of New Mexico (HealthCare Service Corporation) Presbyterian Health Plan Presbyterian Insurance Company UnitedHealthcare of New Mexico UnitedHealthcare Insurance Company Key Factors Driving the Rate Increases The primary factors that contributed to the 2027 increases are: Claims Experience - Higher than expected 2025 New Mexico claims experience, which is the foundation for the 2027 rate development. Cost Trend - Higher utilization and inflation impacted healthcare costs services, which impacts medical services and pharmaceutical costs nationwide. Risk Pool Changes - Nationwide, businesses with healthier employees are opting for alternative health coverage not under the Affordable Care Act (ACA). This results ina smaller and less healthy small group ACA risk pool. Final approved rates will be posted on the OSI website. To view the carrier rate sheets and rate increase specifics, visit the Office of Superintendent of Insurance website here. The Rate Review Process Conducted by OSI The OSI rate review process focuses on approving rates for health insurance plans that are actuarially sound, not excessive, inadequate, or unfairly discriminatory and ensuring health insurance rates comply with all state and federal laws. For more information, visit the Office of Superintendent of Insurance website at https://osi.state.nm.us/en/. *** About the Office of Superintendent of Insurance The Office of Superintendent of Insurance (OSI) is New Mexico’s regulatory agency responsible for overseeing a wide range of insurance products, including private health and life insurance, auto, home, business, and title insurance. OSI regulates private health plans in the individual, small group, and large group markets, ensuring that premium rates are fair, companies are financially sound, and health care insurance coverage is reliable. While OSI does not have authority over self-funded health plans, where an employer assumes the financial responsibility for paying employee health care claims, Medicaid, Medicare, or TRICARE, OSI plays a vital role in protecting consumers by reviewing premium rates, monitoring insurance company conduct, and licensing producers (formerly known as insurance brokers and agents).
From Melbourne to Madrid, housing is shaping modern politics. But who benefits?
Housing crises across advanced economies are reshaping political loyalties, but which parties reap the rewards is hard to predict.
Access to Genius: 10 Scientists and Thinkers Who Changed What We Know
5 WOMEN Five voices across science and scholarship 5 MEN Five more stories across discovery and innovation 10 FOR OCTOBER Ten people across a two-part October feature October is National Disability Awareness Month, an annual observance recognizing the contributions of people with disabilities to workplaces and communities. The 2026 theme, “Celebrating Value and Talent,”...
Canadian business owner says trade tensions forced closure of all U.S. shops
A Canadian small business owner is sounding the alarm over the cost of doing business across the border amid trade tensions between the U.S. and Canada.
39-year-old unvaccinated woman becomes 6th measles death in Pennsylvania
As of Friday, state health officials reported 1,136 cases across 41 counties.
Wisconsin farmer weighs in on Save Our Bacon Act
The measure, which some want to see included in the new Farm Bill, is a response to a California law that some farmers across the nation abide by to maintain access to the state’s large market.
Wisconsin farmer weighs in on Save Our Bacon Act
The measure, which some want to see included in the new Farm Bill, is a response to a California law that some farmers across the nation abide by to maintain access to the state’s large market.
For Wave Sports & Entertainment, less is more in terms of cutting through the noise
Wave Sports, with around 120 full-time employees, is set up to serve three different groups: the audience (young millennials and Gen Z, in particular); the talent; and the advertisers. Across of its 10 shows, there are now over 1 billion views per month, with 75% of the audience under the age of 35.
Ballad Health mobile mammography unit to travel for Breast Cancer Month
Ballad Health is marking Breast Cancer Awareness Month by taking its mobile mammography unit to several new locations across the region, expanding access to bre
Business owners prepare for looming PA skill games deadline
LANCASTER COUNTY, Pa. (WHTM) — The clock is ticking, and when Wednesday rolls around, skill games across Pennsylvania will go dark. If bars, convenience stores, and non-profits haven’t …
Barcelona monitoring 6 up-and-coming young talents
The scouting department at La Liga giants Barcelona are keeping a close eye on the development of no fewer than six young players from across world football at present.That’s according to Diario Spo...
SIU zoology, computer science researchers team up for IDNR deer density study
The study focuses on white-tailed deer, a familiar sight across Southern Illinois and a species whose population levels can affect everything from agriculture to highway safety.
Christian entertainment brings faith, families and community together across North Louisiana
By Stacey Tinsley, Bossier Press-Tribune Christian music and faith-based entertainment are becoming an increasingly familiar part of the cultural landscape across North Louisiana, giving families...
CHIME time, AI transparency in research, ‘Evolution’ on PBS, and faculty honors
Yale researchers help prove the utility of an innovative radio telescope in understanding the expanding universe and offer thoughts on how to best use AI in science. Meanwhile, faculty members in physics and astronomy are honored for breakthroughs across an array of fields.
Lancet Commission identifies seventeen catastrophic threats to global health
Global experts warn that today's decisions across health, finance, climate, defense and security sectors will determine how many years of good health future generations gain - or lose - to preventable illness and early death by 2100.
Rio Grande Valley Construction and Agriculture Face Workforce Pressures
Employment declines in construction and agriculture are raising concerns about workforce availability across South Texas, according to an October 7, 2026, investigation by The Washington Post.
RWJBarnabas Health and Rutgers Cancer Institute Among Only Six Health Systems Nationwide
RWJBarnabas Health and Rutgers Cancer Institute have earned a systemwide accreditation from the American Society for Radiation Oncology’s (ASTRO) APEx – Accreditation Program for Excellence®, a national program recognizing radiation oncology across the entire health system for meeting rigorous national standards for safety, quality and patient-centered care.
Why Lee Health's insurance standoff stands out from others across the US
More than 30 health systems across the country are currently in disputes with insurance companies, and many of those battles center around Medicare Advantage.
Early morning fire destroys Crawford County business
A restaurant and bar in Conneautville were deemed a total loss after a fire tore through the building early Monday morning. Crews from across Crawford County were called to the 900 block of Main St…
CVS Health’s Valuation Suggests Opportunity, but Can Earnings Deliver?
CVS Health Corporation (NYSE:CVS) operates across several areas of healthcare, including health insurance, pharmacy benefit management, and retail pharmacy services. Although its diverse range of businesses provides it with access to a variety of revenue sources, increasing medical costs, pressures relating to reimbursement, and ongoing regulatory scrutiny are still affecting its profitability. For investors, the main […]
Do Social Media Longevity Trends Actually Work?
Viral health trends across social media claim to increase both stamina and longevity, but do they really work? TODAY medical contributor Dr. Natalie Azar joins TODAY to differentiate fact from fiction by breaking down social media health claims, from cold plunges and cortisol levels to wearable trackers and more.
Women’s health R&I in Europe: growing investment, persistent gaps, and the case for a coordinated response
The evidence points to a clear but incomplete shift in women’s health R&I: political attention and investment are growing across Europe, but funding, eviden
Join Us at INVEST Digital Health for a Conversation on Consumer-Centered Care across the Healthcare Ecosystem
Register for INVEST Digital Health, scheduled for October 29 in Dallas, for an engaging discussion on the impact of consumer-centered care from diagnostics to employer benefits and more.
Emplify Health and Pearl Health Partner to Expand Accountable Care Across the Upper Midwest
/PRNewswire/ -- Emplify Health, the not-for-profit health system formed by Bellin Health and Gundersen Health System, today announced a partnership with...
NetJets Adds New Exclusive-Use Terminals Across the US
COLUMBUS, Ohio--(BUSINESS WIRE)--Oct 12, 2026--
Fullspan Health on Winning the AI Search Revolution
As AI becomes a primary source of health information, healthcare marketers face a new challenge: ensuring their brands appear in the answers consumers receive. | Learn how Fullspan Health is helping brands improve AI visibility, build trust and engage patients across the healthcare journey.
Penn State Health names Leslyn Williamson interim chief nursing executive
Penn State Health has named veteran health care leader Leslyn Williamson as interim chief nursing executive, expanding her leadership responsibilities to include nursing strategy and oversight across…
7 extraordinary Indigenous sites in the US, from Chaco Canyon to Chimney Rock
The Native Americans built impressive sites across what is now the U.S., including Walnut Canyon and Cahokia.
The Top Performers in the EFL
It has been another action-packed Saturday across 'The 72' and Playmaker is here to run you through some of the outstanding performers and statistics from the EFL.From the slickest passers enroute to ...
Bird CEO says AI is empowering 'high-agency' generalist workers
Bird CEO Robert Vis says AI gives an edge to high-agency, multidisciplinary workers who can take ownership across roles.
$5M donation bolsters push to open new Upstate behavioral health facility
Prisma Health’s Behavioral Health Hospital will open early 2027. Across the state, healthcare systems have moved to increase access to behavioral and mental health treatment.
Public priorities for the future of atmospheric science
A new public dialogue will explore how people across the UK think about atmospheric science and its future priorities, led by NERC and Sciencewise.
Schoellkopfs expand support for IU Columbus mental health counseling program
More students and residents across South Central Indiana will have access to mental health counseling services and counselor training opportunities at Indiana University Columbus thanks to Tom and Barbara Schoellkopf.
Over a hundred people gather in College Station to raise awareness about mental health
Today is World Mental Health Day, and people across the globe are hoping to break through the stigma surrounding mental health and show others they are not alone.
DK Metcalf stuck in neutral in Week 5
DK Metcalf set or tied season lows almost across the board in Week 5 against the Colts.
Republicans want Abdul El-Sayed to be the main character of the midterms. He's happy to oblige
Michigan’s Senate race has become a battle over Democratic nominee Abdul El-Sayed. Republicans portray him as a dangerous radical; El-Sayed responds by traveling across Michigan and meeting voters.
SUNY Optometry’s Inaugural Advancing Vision Summit Explores the Future of Eyecare, AI, and Public Health
NEW YORK—The SUNY College of Optometry Foundation recently brought together leaders from across healthcare for its inaugural Advancing Vision Summit: The Intersection of AI, Eye Care, and Public Health, held September 25, 2026 at CURE in New York City. The day-long event marked the Foundation’s 70th anniversary and explored the growing role eyecare can play in preventive health, an announcement from SUNY said. Sponsors and supporters of the event included EssilorLuxottica, CooperVision, Jobson Optical Group, Alcon, NFP, NYC Health + Hospitals/Gotham Health, Allison & Stephen Flink, Haag-Streit, Marco Lombart, Lavelle Fund for the Blind, Designs for Vision and VSP.
Albuquerque Balloon Fiesta brings crowds and boosts local businesses
Balloon Fiesta's large crowds generate significant revenue for some local businesses, with tourists flocking to shops and restaurants across the city during the nine-day event.
‘Demon Hunters’ India-Taiwan Action-Comedy Sets Netherlands Theatrical Release (EXCLUSIVE)
“Demon Hunters,” Mei-Juin Chen’s India-Taiwan action-comedy, will open in cinemas across the Netherlands on Oct. 29 via LAX Entertainment, extending a run that began theatrically in Taiwan and continu...
New Hampshire Business Finance Authority honors 5 lenders at...
The New Hampshire Business Finance Authority honored five lenders for financing projects that supported businesses, nonprofits and communities across the state.
Gov. DeSantis gives new Isaias recovery update as crews clear roads, businesses get aid
Florida officials are expanding Hurricane Isaias recovery efforts across the Panhandle, with crews clearing debris from rural roads, businesses gaining access t
What agilon health (AGL)'s Jackson Clinic ACO Expansion Means For Shareholders
In late September 2026, The Jackson Clinic expanded its relationship with agilon health by joining agilon’s Senior Health Connect ACO. This extended value-based care support from roughly 8,000 Medicare Advantage seniors to an expected 9,000 additional Traditional Medicare beneficiaries. This move deepens agilon health’s role in coordinating prevention-focused primary care across Medicare programs, which could influence medical cost trends, operating efficiency, and long-term contract...
Health insurance rates rise across Colorado, with the biggest increases hitting the Western Slope
Health insurance premiums for Coloradans using the state’s Affordable Care Act marketplace are increasing by an average of 10% in 2027, lower than preliminary rates showed in June. Western Slope residents, however, are set to...
Do Women Really Suffer More Pain Than Men? Here’s What the Science Says.
An analysis of more than 6 million people found women reported pain more often across 11 body areas. The reasons remain unclear.
NH's Business: Addressing the trade job shortage across the state
Fred Kocher sits down with Heather McCann with NH Housing to talk about housing availability and affordability across the state.
Frosty Mornings Offer a Window into Nature's Hidden Science
By Lynn Michelsen, Crossroads at Big Creek -- As crisp autumn mornings arrive in Door County, many residents will begin to notice a familiar seasonal sight: delicate ice crystals sparkling across law...
NLCS notes: Tarik Skubal, Shohei Ohtani, Max Muncy
After a three-day hiatus, the Dodgers are back in business on Sunday as they begin the 2026 National League Championship Series against the Milwaukee Brewers. Tarik Skubal was handed the ball for Game 1 of the NLDS against the Atlanta Braves, and he managed to allow just one run while striking out seven across six […]
Horror is big business
The genre has become a tentpole across gaming, film, and television.
These Midterm Races Will Decide Data Centers’ Political Fate
From the Senate to governors’ mansions, candidates are trying to outcompete each other to be the most anti–data center in races across the US.
Hope Network awarded federal grant to expand mental health resources
The Hope Network has received a $600,000 federal grant to expand mental health awareness and suicide prevention training across Michigan, helping an additional 5,000 people over the next three years learn how to recognize and respond to…
Video: Living Under Threat of Political Violence
Our reporter Nick Corasaniti interviewed elected officials from across the political spectrum on what it’s like to live and work with threats of political violence.
Franciscan Health, Diocese of Gary partner for Respect Life celebration
DYER, Ind. – More than 600 Catholic school students from across Northwest Indiana gathered at Franciscan Health Dyer last week for the 33rd annual Respect Life Celebration. The event, co-hosted by Franciscan Health and the Diocese of Gary during Respect Life Month, aims to celebrate life at all stages with the goal of drawing attention to the lives lost to abortion. The theme for this year’s Respect Life Month is “Mary, Mother of Life.” The Most Rev. Bishop Robert J. McClory of the Diocese of Gary presided over the service. Bishop McClory used the analogy of pumpkin farming
Israel's hottest degrees: medicine leads demand as AI expands, computer science declines
Some 350,900 students are expected at 57 institutions, a 2.1% increase; around 70,000 served in the military reserves last year, while women account for 58.6% of enrollment and 61% finish bachelor's degrees on time, versus 43% across the OECD
Red River Rivalry: OU quarterback John Mateer will 'never forget' his redemption over Texas
DALLAS — John Mateer stood atop the Schooner wagon with a smile stretched across his face. Beaming, he received the “golden hat” and encapsulated the feeling of taking down No.
Trust in science falls as Covid-era confidence fades, finds global survey
Across countries surveyed before, during and after the pandemic, 72% of people expressed at least some trust in science in 2025, down from 80% in 2020 and 77% in 2018
Memorial Health System team members take part in AI Summit
Memorial Health System is sharing team members joined professionals from across the Coast for the inaugural Gulf Coast AI Summit. The summit focused on practical learning, collaboration, and the evolving role of artificial intelligence in the workplace and community. Memorial shared they served as a sponsor, team members also contributing as speakers and facilitators. Categories: Local News Tags: AI Summit,...
Scientists Say the Secret to a Happier, Healthier Society May Begin in Childhood
How children are raised may matter for social well-being worldwide, with surveys across three culturally different countries linking supportive childhoods to adults’ trust and sense of belonging. At home, a child seeking comfort depends on a caregiver’s response, while time for free play offers room to explore. A University of Nottingham-led study linked these experiences,
CVS Health (CVS) Opens New Pharmacy Sites As Undervalued Narrative Holds
CVS Health (CVS) is expanding its pharmacy-focused format by opening nearly 20 smaller neighborhood locations across the US in 2026, including a new Roxbury site in the Boston area. Recent headlines around CVS Health have mixed signals for investors, with Medicare Advantage star rating setbacks and a legal probe weighing on sentiment, while the extended Cardinal Health distribution deal and a reaffirmed dividend provide a steadier backdrop. Even after a one-day share price decline of 1.87%...
Isaias leaves thousands without power, kills at least 4 people
Downpours spread across the Appalachians and mid-Atlantic as Isaias’ remnants headed north after knocking out power to hundreds of thousands in three states and killing at least four people in
Esports team DRX seeks to broaden territory into digital entertainment
The esports industry continues to expand, drawing large audiences across game titles and appealing to an increasingly diverse range of people. The...
South Texas Health System (@stxhealthsystem)
3 likes, 1 comments - stxhealthsystem on October 10, 2026: "Serving Health, Healing & Hospitality: Proper nutrition plays an important role in the healing process, helping patients recover, regain strength and achieve better outcomes. Across South Texas Health System's acute care facilities and behavioral hospital, our Nutrition & Dietary Services teams work diligently each day to provide nutritious meals and exceptional service to patients, visitors and staff. During National Healthcare Foodservice Workers Week, STHS proudly recognizes the dedicated Nutrition & Dietary Services teams at STHS McAllen, STHS Edinburg, STHS Children's, STHS Heart and STHS Behavioral for their hard work, professionalism and commitment to excellence. From developing specialized meal plans that support patient recovery to serving every meal with care and compassion, these team members play an essential role in creating a positive healthcare experience. Their dedication to both nutrition and hospitality is felt throughout our hospitals and contributes to the quality, compassionate care our patients receive every day. Thank you for the care, kindness and pride you bring to your work. Your commitment helps nourish our patients, support our caregivers and strengthen the communities we serve.".
MedStar Health introduces new helicopter to expand critical care capabilities
MedSTAR Transport, MedStar Health’s critical care transport program, is introducing a new Airbus H145 D3 helicopter to strengthen its ability to transport critically ill and injured patients across the Washington,
AI Shopping Is Here. Are Your Products Ready?
AI commerce platforms help small businesses make their products discoverable and purchasable across emerging AI shopping channels.
High school football: Friday's scores
Results from CIF City and Southern Section high school football games from across the Southland on Friday, Oct. 9.
Chattanooga businesses seeing resurgence from Walnut Street Bridge reopening
As pedestrians make their way across the Walnut Street Bridge once again, local businesses are experiencing a resurgence in foot traffic.
Mobile Trivia Launch Could Matter For AMC Stock And AMC Entertainment Holdings (AMC)
AMC Entertainment Holdings recently introduced AMC Movie Trivia Game Show, a free mobile app created with Hoyt Games and puzzle designer David L. Hoyt, offering daily movie-themed puzzles and thousands of trivia challenges across major app stores. The game links directly to AMC Stubs, turning loyalty membership into in-app bonuses that could deepen engagement with frequent moviegoers and digital audiences. We will now look at how AMC Entertainment Holdings' investment narrative interacts...
Flu levels low across Wisconsin, health officials urge early vaccination
Health officials saw a small uptick a few weeks ago as students went back to school, but those levels have since come down slightly.
Flu levels low across Wisconsin, health officials urge early vaccination
The Wisconsin Department of Health Services says flu levels are low across the state, including in northeast Wisconsin.
Flu numbers low so far but COVID on the rise, Vt. health officials say
Cold and flu season is underway in Vermont, and the state health commissioner said that while flu cases remain low so far, doctors across the state are seeing more cases of another seasonal illness pop up.
Trump rally brings road closures, business prep to Clarksville
President Trump is scheduled to fly into Fort Campbell on Saturday, Oct. 10, for a midterm rally. His motorcade will travel across town to the F&M Bank Arena near the Austin Peay campus.
AI Symposium on Research and Teaching Across the Humanities and Social Sciences
The College of Arts and Sciences is delighted to invite faculty, staff, and students from across campus to join us for the AI Symposium on Research and Teaching Across the Humanities and Social Sciences, scheduled on October, 29 from 9.00 am – 2.30 pm in the University Center Conference Room 315. The symposium will bring together… Continue Reading
Kyshawn George Emerges as Wizards Point Guard Behind Trae Young
Washington’s wing thrives in a dual role, anchoring the second-unit offense and stifling elite scorers. Can the versatile wing maintain this high-usage pace across a full season?
Why WA high school football teams will be wearing special helmet stickers
Teams across Washington will be wearing special helmet stickers in partnership with Hilinski's Hope to raise mental health awareness.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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