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Why half of America's small business owners think their own marketing looks cheap
UPrinting reports that over half of U.S.
Sirio bets on longevity with science-backed ingredients in fun formats
Amid a trend for healthy aging, Sirio built a longevity platform for daily habits that it introduced at Vitafoods Europe 2026. Nutrition Insight meets up with the company to discuss its take on longevity — science-backed ingredients in fun formats for daily adherence that are marketed responsibly.“We’re really just getting started,” Maria Pavlidou, head of Marketing at Sirio Europe, tells us. “It’s fascinating what is going on with longevity in different fields.”
Lakers layoffs part of sweeping changes to business operations
More than a dozen people were informed they would be losing their jobs, including those in marketing, communications and team content.
Lakers layoffs part of sweeping changes to business operations
More than a dozen people were informed they would be losing their jobs, including those in marketing, communications and team content.
From Art And Science To Current Affairs: The 30 Under 30 Asia Content Creators Using Their Platforms To Educate And Entertain
Content creators on the 30 Under 30 Asia: Social Media, Marketing & Advertising list are inspiring others to pursue their passion and demystifying complex topics for a Gen-Z audience.
How AWS SMGS uses an AI-powered conversational assistant to transform business management with Amazon Bedrock AgentCore
In this post, we share how we built NarrateAI using Amazon Bedrock AgentCore to deliver business intelligence at scale for the AWS SMGS (Sales, Marketing and Global Services) organization. You will learn about: the two-layer architecture that separates batch processing from real-time interaction, the specialized AI agents that power intelligent routing and validation, key engineering patterns for production deployment, and how to build similar solutions with AWS services.
UT Health Sciences Team Earns 4 Statewide Communications Awards
The University of Tennessee Health Sciences Office of Communications and Marketing earned four awards, including two top honors, at the 2026 Tennessee College Public Relations Association (TCPRA) conference.
SOM grad turns part-time job into grocery career
Mark LoMaglio ‘26 to continue at Wegmans as part of its marketing trainee program.
Business leaders launch new marketing campaign
If Boston has a 'marketing problem,' civic leaders hope this new marketing campaign will help.
AdExchanger
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce
BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping.
Loyola’s Data Science in Everyday Life
Loyola University Maryland will hold “Data Science in Everyday Life: Applicability, AI, and Other Trends,” a networking and panel event exploring data science from a range of perspectives across industry and government.A keynote address delivered by data science industry expert David Norton, MBA ’95, will begin the event. Norton is the chairman and chief marketing officer of GALE Partners, a digital and analytics-based branding agency. He was named Chief Marketing Officer of the Year in 2010 and wrote “The High Roller Experience,” a book about data-driven marketing.Norton will moderate the panel discussion, which includes:• Elise Beisecker, senior data scientist in the U.S. Government Accountability Office• Amanda Muller, Ph.D., chief of responsible technology at Northrop Grumman• Franklin Hernandez, MBA ’13, M.S. ’20, senior lead machine learning engineer at Booz Allen Hamilton• Joseph Girsch, M.S. ’21, machine learning analyst at The Johns Hopkins University Applied Physics Laboratory• Mark Wicks, retired vice president of data science, data scientist, machine learning engineer and software developerHernandez and Girsch each earned an M.S. in Data Science from Loyola.The event is free and open to the public. Networking and appetizers will begin at 5:30 p.m. followed by the keynote address and panel discussion at 6:30 p.m. and audience questions and closing remarks at 7:30 p.m. To learn more and register to attend or stream the event online, visit the event webpage.
Don't worry, GTA 6 is still planned for November, marketing push will begin this summer
Overnight, Take-Two CEO Strauss Zelnick allayed fears that that Grand Theft Auto 6 may not launch in November after all.
GTA 6: No Delay or Price but Marketing on Track for Summer
"Grand Theft Auto 6" does not yet have an announced price, and Take-Two Interactive CEO Strauss Zelnick has revealed why.
Why the Enhanced Games is a sports marketing campaign you can actually believe
I’ve been fooled once before, but not this time.
GTA 6 Marketing Plan 'Reflects Where Audiences and Attention is Today', Says Take-Two CEO
Take-Two CEO has revealed that there is marketing in place for GTA 6, but that it reflects where audiences and attention are today.
Senate panel hears testimony on online sports betting, prediction markets
Senate lawmakers grilled sports betting industry officials during a hearing focused on recent cheating scandals, companies' marketing tactics and regulatory battles.
MAD: Apple's Cue Is Cannes Lions' Entertainment Person Of The Year
Created in 2019 (Lorne Michaels was the first recipient) the award recognizes the important role that entertainment plays in the marketing and communications landscape, according to the organization.
Seed Health hires Anisha Raghavan as first CMO
Consumer marketing veteran Anisha Raghavan said she wants to apply her experience from companies like Unilever and PepsiCo to grow the brand.
How AI is revolutionizing Prudential Advisors’ referrals business
“Everyone's looking for these ways that AI can help,” Mike Klein, Prudential Advisors’ chief marketing officer.
Post AI analysis of sports on TV detected an excess of gambling ads
Has the marketing gone too far?
Why CMOs must become enterprise growth leaders
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
Political violence and civil unrest trends 2026
War has overtaken civil unrest as the political violence exposure companies fear most, as conflicts in Europe and the Middle East disrupt global trade flows, strain political alliances and heighten risks to business assets.
Whoa! Netflix is Sending Narnia Heading to Theaters...What This Means for the Future of Film
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Here’s a funny thing about the debate over whether streamers should release their movies in theaters first: Both sides think the other side represents the “conventional wisdom”. If you’ve been reading me for any amount of time, or even just scanned my front page, you know I think movies make more money by having a robust theatrical window compared to going straight-to-streaming. I’ve published thousands of words on this topic. And for years, I felt like I was standing up to a wave of opposition. See, while the “put your films in theaters to make money” take was obvious at any point before 2019, post-streaming revolution, most of the trendy thinkers took the opposite point of view. Big names argued that Netflix putting their film straight-to-streaming (“S-to-S” from here on out) actually made more money. Netflix was “disrupting” theaters, just as they disrupted Blockbuster Video, and since innovation is always good, this too was a great idea. This thinking then leaked into the mainstream business outlets like the Wall Street Journal and Bloomberg. I read many articles whose take boiled down to “Netflix makes tons of money from S-to-S releases” and “theaters were in structural decline” anyways. Covid-19 shutting down theaters and the 2023 strikes shutting down film production seemingly justified this point of view, as the box office struggled to return to 2017-2019 heights. Yet I’ve also read folks arguing the opposite point: the conventional wisdom says to put films in theaters! From some writers’ points of view, “everyone” actually agrees/agreed with my “send your films to theaters” take—especially the stodgy traditional studios—and folks still didn’t understand Netflix’s genius. I feel like, for the last two years, many people have argued this point as if it’s conventional wisdom. You know what? I may have been wrong. At this point, the “S-to-S strategy makes money” might be the minority viewpoint. Especially with the news this month that Netflix will put at least one film—Greta Gerwig’s Narnia film The Magician’s Nephew—in theaters in 2027 for a full 49-day run is big news. So that’s the story of the week, but I’ll also explain why they’re making this move now and why Netflix may not completely embrace theaters, along with other topics, like how I don’t buy Disney’s “super app” strategy, the latest good news out of the unions, my take on the latest attacks against free speech, and a whole lot more. Let’s get started. Subscribe Most Important Story of the Week - Netflix Goes to Theaters! Listen, I promise not to victory lap too hard today. As I just wrote, I’ve argued against sending films straight-to-streaming for—checks calendar—eight years now. Since 2018. Yikes. That’s a long time. And for years, others painted my thinking as “conventional” in that I was standing up for the status quo against trendy, cool disruption. And that’s not cool! But math is math, and I never could make the S-to-S numbers work. The only thing that ever enabled that model was Wall Street’s brief exuberance for it. It seems like the heads of Netflix now agree with me. (There were always rumors that former head of film for Netflix Scott Stuber argued internally for theatrical releases as well.) As they announced: “The Magician’s Nephew_—the first film in a Narnia series of films—will open on 12-Feb-2027, with a 49 day theatrical exclusive run.”_ I’m a little surprised at how little coverage this big change actually got. Credit to Bloomberg for leading with it and Matt Belloni’s The Town for highlighting it with the provocatively titled podcast “Hell Hath Frozen Over”. But after that? Instead of getting as much coverage as, say, the FCC’s latest egregious crackdown on free speech, this news story got crickets. But it’s massively more important for the future business of entertainment. So let’s start with the obvious question… Why Put Your Movies in Theaters? So…why should Netflix put (some!) of their movies in theaters? Well, I’ve already written that in a very, very, very long article from 2022: [ ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) [ The Data Is In: Theatrical Films Massively Outperform Straight-To-Streaming Films ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) Entertainment Strategy Guy · April 5, 2023 [ Read full story ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) To summarize, theatrical runs make much more money, especially blockbusters, because they earn more money per viewing,1 and that helps boost home entertainment sales. Theatrical films also perform as well or better than the streaming-only films. Now, partially this is driven by increased marketing for said films, but said marketing ultimately boosts the awareness of the movies and drives improved streaming and library performance as well. Again, I’ve made this case after reviewing the economic models and streaming data for years. Just last week, Emily Horgan also made the case for kids films! Yes, it is probably conventional wisdom, but that’s also because it’s true! I’d also argue we’ve seen a lot of data in the various studios’ behavior. As I’ve noted before, the more a studio needs to make money, the likelier they are to put films in theaters. As such, Disney, Universal, Warner Bros., Paramount and Sony all send their major films to theaters. Even if they once made a big S-to-S push (*cough* Disney *cough*), they’ve since relented and returned to theaters. The tech companies don’t need to make money, per se, so it took them years to embrace theaters. Apple doesn’t need to make money because it doesn’t disclose their (likely) Quibi-sized losses each year. (They fear bad press more than losing money.) Amazon announced two years ago that they planned to make Amazon-MGM Studios/Prime Video profitable on its own, and guess what? Now they’re putting films in theaters. That leaves Netflix. They’re in between the “no need to make money at all” and the “desperately need to make money to offset linear TV declines”, so they had less pressure to put some films in theaters. Plus, for years, they were the sexy disruptor, and Wall Street rewarded them for that. (Honestly, they still do.) Yet, even Netflix likely saw the money they were leaving on the table (I’ve estimated it at an easy billion dollars before) so they changed their course. I heard one pundit argue that, because Netflix already makes so much money, they don’t need to make more money, which sort of goes against everything I’ve ever learned about business and economics. Again, to be super-nuanced, sending “films to theaters” does not mean EVERY film. TV movies have been a thing for decades. Lifetime films, Hallmark holiday films, Disney Channel Original Movies, and so on, don’t need theatrical runs. But films above a certain budget level (say $25 to 50 million) almost certainly need theaters to maximize their revenue. The Scenarios (with a Dose of Skepticism) Now time for some skepticism: it won’t surprise me at all if Netflix re-changes course. Specifically, Netflix announced that their Narnia film will go to theaters. And I’d bet anything we see KPop Demon Hunters 2: The Huntering2 also goes to theaters, cause it’s the surest hit outside of a Disney animated sequel right now. But how much does Netflix truly commit to theaters? They’ve already tried to emphasize that this is a one-off move. I see three broad scenarios:
2026 Healthcare Marketing Impact Awards
Learn about the 2026 Healthcare Marketing Impact Awards from Ad Age and Modern Healthcare, honoring impactful healthcare advertising, marketing and communications campaigns.
I was laid off then founded a business with 27 AI agent employees
After being laid off from eBay, Linara Bozieva launched an AI-powered marketing agency which she runs with 27 custom AI agents.
‘Worst marketing in sports’: WNBA snubs Caitlin Clark in advertising graphic
Caitlin Clark is the biggest name and face in the WNBA right now, but you wouldn’t know that from a recent WNBA advertising graphic. Sunday featured a few high-profile games and matchups between some of the league’s most high-profile players with A’Ja Wilson and the Las Vegas Aces taking on Angel Reese in the Atlanta…
Is Android still an operating system? Google says no, but here's why that's a stretch
The "intelligence system" rebrand is bold marketing, even if Android hasn't actually changed that much.
LAHS 2026 Graduating Senior Rocco Del Mauro To Pursue Business Degree At Colorado State University
Rocco Del Mauro is a 2026 Los Alamos High School graduating senior who has built a strong foundation in marketing, business law and entrepreneurship through the UNM dual credit program. He will be …
Gaming operator Affinity Interactive hires Chad Brown
Gaming operator Affinity Interactive has appointed Chad Brown as chief marketing officer. In this role, Brown will lead marketing strategy and brand development at Affinity and across the broader A...
Urban Science survey: Dealers confident in sales process, wary of AI for lead follow-ups
The sixth annual automotive research study by Urban Science in collaboration with The Harris Poll highlighted that nine in 10 U.S. car buyers said a traditional
How Munetaka Murakami is teeing up business for White Sox and Chicago companies
“As soon as we signed him we changed our thinking and moved our ticket sales targets up because we anticipated him bringing in more interest,” Sox chief revenue and marketing officer Brooks Boyer said.
Xperia 1 VIII AI photos outrage: Nothing CEO calls out Sony for "engagement farming"
Sony's Xperia 1 VIII launch is facing backlash over its AI Camera Assistant, with critics roasting the flagship phone for its questionable AI image processing. Amid "engagement farming" accusations from Nothing CEO Carl Pei, the key to the controversy might be a marketing misunderstanding.
Fresno podcaster launches sports rep firm, signs UFC contender
What originally started off as a media brand built on hustle and relationships has now grown into a full-service athlete marketing venture for Central Valley entrepreneur Frank Dalena. Dalena, the founder of the popular podcast
With sports fragmentation, following the fans is crucial
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why advertising inventory during live sports commands a premium. […]
Free the Economy podcast: Pension politics with Jarrett Skorup
In this week’s episode we cover more legal headaches for the Trump tariffs, keeping kids safe in an AI world, and California’s latest government boondoggle. Our guest this week is Jarrett Skorup, vice president for marketing and communications at the Mackinac Center for Public Policy in Midland, Michigan. We talk about his latest study, “Unions […]
LinkedIn cuts marketing staff, boosts AI usage for growth
LinkedIn is cutting marketing roles and trimming paid media spend as it leans on AI, its CMO Jessica Jensen says in an internal email.
Introducing Northwood Insights, a New Blog for the Next Generation of Business Leaders
New content platform strengthens the university’s digital presence, broadens its reach among prospective students, and establishes Northwood as a thought leader in business, free enterprise, and entrepreneurial education. Northwood University has launched Northwood Insights, a new blog designed to position the university as a leading voice in business education, free enterprise, entrepreneurship, and career development. The platform delivers expert, research-informed content to prospective students, current students, and the broader professional community, meeting audiences where they already are online and searching for answers. “Northwood has always been about preparing people to move forward with clarity and confidence,” said Marketing and Communications Officer Rachel Valdiserri. “With Northwood Insights, we’re meeting students where they are with content that’s relevant, direct, and built for how they discover and learn today. It’s not about adding more noise; it’s about delivering ideas, perspectives, and insights that help them make more informed decisions earlier in their journey.” The blog features a growing library of articles spanning Northwood’s core academic strengths, including business administration, automotive and mobility studies, sports management, and entrepreneurship. Each piece is written to inform and guide, answering the real questions students are asking while organically connecting readers to the academic programs, faculty expertise, and career outcomes that define a Northwood education. Each article is crafted to reflect Northwood’s institutional voice while being optimized for the search behaviors of today’s prospective students, a generation that begins researching universities long before they apply. By appearing in those early search results, Northwood establishes credibility, builds familiarity, and creates a meaningful connection with students the moment they are most open to influence. “This platform is a natural extension of our enrollment strategy,” said Dr. Matthew Bennett, vice president of enrollment and strategic alliances. “When a prospective student searches for career paths, we want Northwood to be the source they trust. Northwood Insights makes that possible at a global scale.” Beyond enrollment, Northwood Insights serves the university’s broader advancement mission. As a platform built to demonstrate expertise and institutional relevance, it reinforces Northwood’s standing as a thought leader in free enterprise education and entrepreneurial leadership, directly supporting alumni engagement, donor confidence, and community partnerships. The content signals that Northwood is not only preparing students for the careers of today but actively shaping the conversations defining the industries of tomorrow. “Attention isn’t given anymore; it’s earned,” said Milada Dzevitski, Northwood’s digital content and technical writer who manages the Northwood Insights blog. “This platform is built to meet that standard, with content that’s relevant, direct, and worth engaging with.” Northwood Insights is live now and will continue to grow with new content published regularly. Share this page
How Larroudé’s CEO built an AI system to improve and expedite business operations
Larroudé CEO Ricardo Larroudé is building an internal AI system to connect sales, inventory, manufacturing and marketing across the footwear company.
Las Vegas tourism agency approves spending up to $464M on marketing city
The Las Vegas Convention and Visitors Authority board of directors approved extensions and updates to five contracts, emphasizing the need for speed, flexibility and scale in promoting the destinat...
From sidelines to strategy: UT adds new sports marketing program
Yabili Nyandwe has always wanted to work in sports marketing. An unplanned change in universities and a new program being offered at the University of ...
From marketing to wealth management, financial services leader draws on family business background
This week's Up-and-Comer is Jordin Edwards, wealth management services relationship manager at First Bank & Trust.
Madison Square Garden Entertainment Q3 Earnings Call Highlights
Madison Square Garden Entertainment (NYSE:MSGE) reported higher fiscal third-quarter revenue, supported by concert activity at Madison Square Garden, growth in suites and marketing partnerships, and the final performances of the latest Christmas Spectacular season, while adjusted operating income de
How sports marketing is shifting from media buys to moment-based activation
Discover how sports marketing activation uses live data and fan behavior to drive engagement across digital channels.
Solopreneurs use AI to enhance marketing and customer outreach
AI enhances marketing for solopreneurs in jewelry and web design by acting as a creative partner and optimizing client follow-ups.
‘Stellar Blade 2’ Will Leave Sony Behind To ‘Fully Reflect Its Identity’ In Marketing
Shift Up, developer of Stellar Blade, has just made a big announcement that it will also be the publisher for its sequel, Stellar Blade 2.
Marketers say NAD+ pills and infusions can boost longevity. What's the evidence?
Wellness and longevity influencers are pushing a compound called NAD+. There's scientific interest in its potential, but researchers say the marketing claims have gotten ahead of the science.
Avalere Health expands to Japan with a full-service Advisory, Medical, and Marketing offering, led by industry veteran Junji Yokokawa
/PRNewswire/ -- Avalere Health, a global strategic partner for the healthcare industry, today announces the launch of its Japan office. The move marks a...
Avalere Health expands to Japan with a full-service Advisory, Medical, and Marketing offering, led by industry veteran Junji Yokokawa
/PRNewswire/ -- Avalere Health, a global strategic partner for the healthcare industry, today announces the launch of its Japan office. The move marks a...
Avalere Health expands to Japan with a full-service Advisory, Medical, and Marketing offering, led by industry veteran Junji Yokokawa
Avalere Health, a global strategic partner for the healthcare industry, today announces the launch of its Japan office. The move marks a significant expansion of Avalere Health's global footprint, and the launch of a new strategic offering is designed to support Japanese biopharmaceutical companies end-to-end across the product lifecycle.
Fans Think New GTA 6 Emails From Sony Signal Something Big
It sure does seem like Take-Two and Sony are ramping up for some sort of big Grand Theft Auto 6 marketing push
Official-looking Xperia 1 VIII images show new design, colors; launch date, price increase tipped
After leaked Amazon listing, fresh marketing images have revealed the redesigned Sony Xperia 1 VIII in all colors. Set for a potential May 20th launch, the 2026 model faces controversy over a rumored price hike and the removal of the continuous optical zoom.
Bryce Jordan Center marketing director earns highest honor in live event industry
Kate Bean, director of marketing and public relations for the Bryce Jordan Center, has received the Event and Venue Marketing Conference’s highest honor, highlighting her leadership in live event marketing and her commitment to mentoring Penn State students.
Before Opening for Zara Larsson: Enrico Rao on Music, Business, and His Big Moment
For Enrico Rao (Questrom’28), business and music go hand in hand. The marketing and business analytics student has been making waves at Questrom and in the Boston music scene, from […]
Old Navy turns to retail, entertainment vet to invigorate turnaround
Michael Francis has led marketing at Walmart, Target and Dreamworks and is now taking newly created roles at Gap Inc. and its value brand.
Balance of power in influencer marketing shifts toward platforms
EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored content itself.
GTA 6 Fan Spends 3 Months Charting the Planetary Positions for Every Rockstar Trailer Drop Since 2007 to Predict Trailer 3 Release Date
The hype for GTA 6 has led fans down some excessively deep rabbit holes in an effort to predict the game's marketing cycle, most recently when Trailer 3 will be released. This latest fan theory, though, comes direct from the stars.
San Antonio veterans getting direct pipeline to small business ownership through new city program
The City of San Antonio's Small Business Accelerator program involves partnering veterans with mentors and companies that can help with business models, financial management, marketing and securing capital.
Roku and TCL Accused of Bricking Smart TVs Through Software Updates
A class action lawsuit argues that marketing materials promise reliable performance and ongoing improvements through updates that actually ruined consumers' TVs.
U.S. Embassy Supports Tunisian Business Delegation at 2026 SelectUSA Investment Summit - U.S. Embassy in Tunisia
U.S. EMBASSY SUPPORTS TUNISIAN BUSINESS DELEGATION AT 2026 SELECTUSA INVESTMENT SUMMIT The SelectUSA Investment Summit is the premier U.S. investment event, connecting thousands of investors, companies, economic development organizations, and industry experts to make deals happen. Media Note TUNIS, May 5, 2026 – U.S. Embassy Tunis is pleased to support a delegation of 11 Tunisian companies traveling to the United States to participate in the 2026 SelectUSA Investment Summit at National Harbor, Maryland, May 3-6, 2026. The Summit is an opportunity for these dynamic entrepreneurs to establish new connections and explore business and investment opportunities in the United States. This year, three Tunisian women entrepreneurs and members of the delegation representing Spiraw and Sotetel were accepted into the Select Global Women in Tech year-long mentoring program which will kick off at the summit. Since 2022, more than 50 Tunisian entrepreneurs in fields ranging from e-gaming, robotics, software engineering, coding, online fashion, and green tech have participated in SelectUSA Investment Summits, where they have taken their businesses to the next level. Hosted by the U.S. Department of Commerce, the SelectUSA Investment Summit is a one-stop shop for companies considering expanding to the United States and provides economic development organizations (EDOs) with the opportunity to meet directly with international companies to facilitate investment deals. Since inception, the SelectUSA Investment Summit has attracted tens of thousands of companies and economic development representatives, generating over $250 billion in new investment projects that support more than 125,000 jobs across the United States and its territories. The previous SelectUSA Investment Summit saw record-breaking numbers with more than 5,500 participants, including EDOs from 54 U.S. states and territories and over 2,700 business investors from 100+ countries, including Tunisia. The following Tunisian businesses will take part in this year’s SelectUSA delegation: AquaDeep – Revolutionizes aquaculture with AI-powered monitoring solutions, including a real-time larva counting system and a SaaS platform for environmental monitoring. The company is expanding operations across Tunisia, Europe, Africa, and the United States. Bouraoui Group – Specializes in event venues, hospitality experiences, innovative real estate development, and technology driven customer solutions. The business develops experience- focused and tech enabled lifestyle destinations that combine entertainment, culture, retail, and smart services, and is seeking international partners to co-develop hospitality, PropTech, smart retail, and experiential digital projects. Digital Cook – Builds HR and recruitment software solutions, including HRMS, ATS, and custom tools that streamline hiring, employee management, and talent development. It provides custom software, system integration, and scalable HR platforms for SMEs, large enterprises, and recruitment agencies seeking efficient, user-friendly ways to manage their workforce and improve recruitment. El Kanaouet – Provides high-quality and low-cost hydraulic infrastructure for the supply and distribution of drinking water. The company manufactures prestressed concrete structures based on current technological developments in the field and trends in integrated and digitalized management. El Kanaouet aims to enter the U.S. market with its production of centrifugal prestressed concrete pipes and other technical products and services. Fluoink Nanotechnologies – A deep‑tech startup developing next‑generation antimicrobial additives for paints, coatings, and industrial materials, enabling everyday surfaces to act as long‑lasting barriers against harmful bacteria and pathogens without changing their appearance or performance. Mare Custos – A subsea robotics company specializing in ROV-based underwater inspection services for offshore energy, ports, and marine infrastructure, using high-precision imaging, PAUT, and NDT to inspect structures in challenging conditions. SmartMed SA – A fast-growing digital health company operating in Tunisia, Algeria, and Morocco, offering an integrated ecosystem that helps patients book appointments (MedPro), enables clinics to digitize workflows and EMRs (MedLink), and supports targeted digital marketing for healthcare and pharma (MedAds). With millions of appointments and users, SmartMed has become a leading e-health platform in North Africa. Sototel – Builds telecommunications networks and services, including fixed, radio, and mobile networks. Sototel focuses on technological innovation and continuous improvement, providing high-value-added digital solutions. SOTUPRIN HGE – Specializes in manufacturing household electrical appliances under the brand HGE and OEM. Expanded from the local market to North Africa, Central Africa, the Middle East, and Europe. Spiraw by Food4Future – Designs and manufactures smart, AI-powered cultivation systems allowing individuals and businesses to grow fresh, highly nutritious food – starting with spirulina – directly at the point of consumption. Combining patented hardware, controlled-environment agriculture, and a connected app with an AI assistant, Spiraw aims to decentralize food production and create a new category at the intersection of agri-tech, consumer health, and smart home ecosystems. WaterSec (Istidama) – A climate-tech startup that uses IoT, AI, and smart sensors to help high consumption facilities (such as industries, hotels, and commercial buildings) monitor water use in real time, detect leaks, and optimize consumption. The company’s digital platform turns raw water data into alerts and actionable insights, making water management more transparent, proactive, and sustainable. Learn more about the SelectUSA Investment Summit at https://www.selectusasummit.us/. Follow live developments from the summit on X at https://x.com/SelectUSA.
Ex-marketing employee of Hollywood business arrested in $63K fraud scheme, cops say
A former marketing employee of a Hollywood business was arrested in a brazen fraud scheme that bilked the company out of more than $63,000, authorities said.
AI Could Wipe Out Entry-Level Jobs, And That Should Terrify Business Leaders
AI is already reshaping entry-level jobs, in marketing, finance, law, software development and customer service, where junior workers often handle repetitive tasks.
Opinion | Target’s problem isn’t politics. It’s credibility.
Target didn’t lose customers because it took a stand. It lost them because it didn’t, marketing professor Akshay R. Rao writes.
Changing This One Marketing Question Helped Her Build a Business That's Thrived for Over Three Decades
Julia Huang is the founder and CEO Intertrend Communications, which prides itself on being "the Most Award-Winning Result Driven Asian American
Quad/Graphics: More Than A Print Business, And I'm Bullish
Quad/Graphics has transformed from a print-centric business to an omnichannel marketing and logistics provider. Check out why QUAD stock is a buy.
Spire completes sale of gas marketing business to Boardwalk Pipelines for $215 million
/PRNewswire/ -- Spire Inc. (NYSE: SR) today announced it has completed the sale of its gas marketing business, Spire Marketing Inc. (Spire Marketing), to...
Nova Classical STEM Academy taps athletic director to build sports program from the ground up
As it prepares to open its doors in August 2026, Nova Classical STEM Academy has named Tyler Turner as its physical education teacher and athletic director, bringing on an experienced educator and youth athletics leader to develop the school’s inaugural sports programs.
Graduate school is possible with JUMP - Gary W. Rollins College of Business
Students can take up to nine credit hours of graduate courses charged at undergraduate rates, driving faster completion for master's degrees.
He’s washing windows for free. Now it’s bringing new life to KC restaurants
Davis Roethler has been using his window cleaning business, Window Wolf, to promote local businesses that need a boost in its marketing.
Paloma cuts strategy, marketing execs and more after company revamp
Nearly a dozen staff are being cut. Paloma recently executed an overhaul of its operations amid investor redemptions.
Kaitlyn Frasor
The Partner Companies (TPC) announces Kaitlyn Frasor as Strategic Marketing Director amid growing demand for domestic manufacturing solutions.
Samba TV Appoints Entertainment, Technology, and Consumer Growth Executive Katie Soo to its Board of Directors
Brand-building trailblazer will contribute to Samba TV’s mission to help connect advertisers with consumers, wherever they view mediaSAN FRANCISCO, April 29, 2026 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced that media, technology, and cultural strategist Katie Soo has joined its board of directors. Having served in a variety of recent executive roles, including as COO of Dice, CMO of KiwiCo, and SVP Marketing at HBO Max, Soo has turned her foc
Penn State Health appoints Dara Royer as senior vice president and chief marketing and communications officer
Penn State Health has appointed Dara Royer as its new senior vice president and chief marketing and communications officer. Royer will oversee systemwide strategy to strengthen alignment…
Northwood University Celebrates 2026 Class of Outstanding Business Leaders
Gala honors achievement, raises scholarship funds, and inspires students to pursue lives of meaning, leadership, and earned success Northwood University celebrated five honorees whose vision and leadership have transformed industries and communities on Saturday, April 18, during the 46th Outstanding Business Leader Awards Gala at the Henry Ford Museum in Dearborn, Michigan. The gala brought together honorees, alumni, students, donors, and university leaders for a signature event rooted in Northwood’s mission to develop free-enterprise leaders who drive global economic and social progress. This year’s honorees represented an array of industries, including entertainment, entrepreneurship, construction, manufacturing, motorsports, and automotive retail. “Outstanding Business Leader Awards is one of the most meaningful traditions at Northwood University,” said Dr. Kent MacDonald. “It gives our students the opportunity to learn directly from leaders who have built exceptional careers through vision, perseverance, personal responsibility, and service to others. What makes these honorees special is that their impact reaches far beyond business success. They create jobs, strengthen communities, open doors for others, and lead with purpose. They remind our students that free enterprise, when guided by character and integrity, can be a powerful force for good.” Since 1981, the Outstanding Business Leader Awards have recognized exceptional business leadership while supporting student opportunity through the Outstanding Business Leader Endowed Scholarship Fund. Prior to the gala, honorees met with Northwood students during a roundtable conversation designed to give students direct access to first-hand mentorship and career insight. The student-centered experience continued that evening, as each honoree was formally introduced by a Northwood student selected through a competitive process that drew more than 50 applicants this year. The experience reflects Northwood’s emphasis on learning through experience and providing students with meaningful opportunities to build confidence, connections, and professional momentum before graduation. The following honorees and presenters were featured at this year’s Outstanding Business Leader Awards Gala: Paul A. Glantz, chairman and CEO, EH Real Estate LLC; chairman emeritus, Emagine Entertainment Inc., was introduced by Kennedy Williams, a marketing communications and automotive aftermarket management student from Farmington Hills, Michigan. They are pictured with Gala Emcee Steve Madincea (far left) and Northwood University President Kent MacDonald. Jennifer Tenaglia Panning ’92, president, Artisan Tile Inc., was introduced by Karley Baker, a finance and marketing student from Washington Township who is enrolled in Northwood’s four-year bachelor/MBA track. Danny Sullivan, 1985 Indianapolis 500 champion, 1988 IndyCar World champion, and 1994 Rolex 24 at Daytona champion, was introduced by Max Hart, an automotive marketing and management student from Cheboygan, Michigan. Reagan Cordes, a sales management student from Davison, Michigan, is pictured introducing Linzie Venegas, chief operating officer of Ideal Group, who was unable to attend the gala. Larry Zinn, executive general manager of Warren Henry Auto Group and a 2008 Northwood alumnus, was honored to accept the Outstanding Business Leader Award on behalf of his father, Warren Henry Zinn ‘77, who was unable to attend Saturday’s gala. Larry Zinn was introduced by Bella Smylie, a data analytics student from Clare, Michigan. “This gala is about more than recognizing business excellence; it’s also about investing in students and reinforcing the relationships that make Northwood special,” said Advancement Vice President Murray Kyte. “We celebrate leaders whose lives reflect The Northwood Idea while raising scholarship funds to invest in students whose ambition, character, and entrepreneurial spirit reflect the values Northwood seeks to advance.” “During my time at Northwood, I’ve been fortunate to experience things I never could have imagined,” said Baker, who added she was honored to form a meaningful connection with her Outstanding Business Leader honoree. “…Northwood builds a network that stretches far beyond these walls, one shaped by shared values, a belief in free enterprise, and a conviction that business, done right, can change lives.” To learn more about this year’s honorees and gala sponsors, visit the Outstanding Business Leaders Awards webpage at www.northwood.edu/advancement/signature-events/outstanding-business-leader-awards/. Share this page
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