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Poll: The Cost of Health Care Remains at the Top of the Public’s List of Economic Concerns, Even as Concerns About Gas Prices Climb
Health care costs continue to top the public’s list of economic anxieties, even as fuel prices and economic uncertainty rose following the start of the Iran war, a new KFF Health Tracking poll finds. Nearly two-thirds (64%) of U.S. adults are worried about being able to afford health care costs, including three in ten who say they are “very worried.” The same share (64%) are worried about gasoline or other transportation costs, up from about half (52%) in January.
KFF Health Tracking Poll: Health Care Costs and the Midterms
This KFF poll finds that health care costs continue to top the public’s list of affordability worries, even as concerns about gas prices have risen in recent weeks, with two-thirds of the public expressing worry over affording health care costs.
Collaborative Coding, Better Scaling, Health Tracking: HAI Awards $2.17M to Innovative Research
Seed grants will fund 29 research teams pursuing novel research ideas across disciplines.
How to track time and attendance
Tracking time and attendance is key to running an accurate, efficient and compliant business. T In this Small Business Smarts, ADP’s Laci Buzzelli shares modern tools that can replace manual timesheets, streamline payroll and support compliance. For more information, visit ADP.com/SPARK
Sunburn — The morning read of what’s hot in Florida politics
Morning Ledger: Tracking Florida’s political moves
It's the best-value running watch we have tested this year
Lightweight, durable and packed with advanced tracking features, the Amazfit Active 3 Premium is a great budget alternative to Garmin and Suunto smartwatches.
This one change to your exercise routine could add years to your life
Mixing up your workouts might be the real secret to a longer life. Long-term research tracking over 100,000 people for more than three decades suggests that doing a variety of physical activities—rather than just more of the same—can significantly lower the risk of death. Interestingly, the benefits don’t keep rising endlessly; they seem to level off after a certain point, hinting at a “sweet spot” of activity.
2026 NFL Draft Day 3 live picks tracker with grades: Every selection in Rounds 4-7
Day 3 of the 2026 NFL Draft is here. USA TODAY Sports will be tracking all 157 remaining selections and providing grades for the most notable picks.
FDA fast-tracking its review of two psychedelic drugs for mental health treatments
Hallucinogenics are illegal under federal law but that isn’t stopping the FDA from fast tracking 3 psychedelic drugs to treat mental health
Last week, President Donald Trump signed an executive order directing the FDA and other federal agencies to speed research and loosen restrictions on psychedelics, a class of hallucinogenic drugs which remain illegal under federal law.
Fathers' early involvement with babies is directly linked to long-term physical and mental health
A long-term tracking from the first year at home ties early interactions between fathers and their babies to lasting childhood health.
UK to end project tracking potential Israeli violations: Report
UK newspaper reports that Foreign Office unit logging possible war crimes has shut amid funding cuts.
Foreign Office unit tracking Israel’s potential breaches of international law closed
Exclusive: Officials warn department will lose access to database of 26,000 verified cases by cutting funding
Detroit Lions NFL Draft rumor tracker: Latest news, reports
Tracking all of the Detroit Lions rumors in regards to the 2026 NFL Draft.
AI just discovered new physics in the fourth state of matter
Physicists have taken a major step toward using AI not just to analyze data, but to uncover entirely new laws of nature. By combining a specially designed neural network with precise 3D tracking of particles in a dusty plasma—a strange “fourth state of matter” found from space to wildfires—the team revealed hidden patterns in how particles interact. Their model captured complex, one-way (non-reciprocal) forces with over 99% accuracy and even overturned long-held assumptions about how these forces behave.
APM’s Gutknecht looks back on ESPN work ahead of NFL Draft
In advance of the NFL Draft, which APM Music will be soundtracking, APM VP/Sports Entertainment Matthew Gutknecht revisits some of the company’s high-profile work with ESPN.
Scientists sacrifice delicious opossums to fight Florida’s invasive pythons
$190 tracking collars lead scientists right to a snake's stomach.
My Smartwatch Gives Me Health Anxiety. Experts Explain How to Make It Stop
After dealing with health anxiety caused by tracking my body's metrics on smartwatches, I took matters into my own hands with expert advice.
Google Wallet adds Live Update for flight tracking
As previously teased, Google Wallet for Android now offers Live Updates for tracking your current flight. If you add...
Meta's new AI tool tracks staff activity, sparks concern
Meta deploys keystroke-tracking software on US employees' computers, sparking privacy concerns and internal backlash.
Digital Science Introduces Compass by Dimensions to Transform Medical Affairs Publication Insights
Compass unifies citation data and attention metrics in a single solution for real-time publication intelligenceLondon, United Kingdom--(Newsfile Corp. - April 20, 2026) - Digital Science, a leading technology company serving stakeholders across the research ecosystem, today announced the launch of Compass by Dimensions, a dedicated publication impact tracking solution designed for medical affairs teams.Compass - initially available to publication planners and medical affairs professionals in a..
Can You Really Trust Your Sleep-Tracking Wearable?
As sleep-tracking wearables gain popularity, so does a critical question for consumers and patients alike: Can you actually trust the data on your screen?
14 defaults I think are worth changing: Windows 11 feels modern, but many out‑of‑box settings push services, tracking, and clutter.
Windows 11 ships ready for cloud and recommendations; this guide shows the 14 default settings to change for better privacy, performance, and clarity.
Trump signs order fast tracking review of psychedelics for mental health disorders
President endorses psilocybin and ibogaine: "Can I have some, please?"
Health-Tracking Pet Collar Acts Like a Smartwatch for Dogs and Cats
Tractive has two new smart collars armed with GPS tracking, AI-powered health monitoring and other tech tools.
It doesn’t matter how much you sit — walking more could lower your risk of death and disease
Sitting all day might not be as damaging as once feared—if you’re willing to move more. A massive study tracking over 72,000 people found that simply increasing daily steps can significantly reduce the risk of death and heart disease, even for those who spend long hours sedentary. Hitting around 9,000–10,000 steps a day delivered the biggest benefits, cutting mortality risk by nearly 40% and cardiovascular disease by over 20%.
Council demands more transparency from Mayor Mamdani on mental health response program
The City Council on Thursday passed legislation that requires the mayor’s office to submit regular reports tracking the performance of B-HEARD.
Google brings individual hotel price tracking to Search for all your summer travel needs
After adding the ability to track city-wide pricing last year, Google is introducing individual hotel price tracking.
Panthers mock draft roundup 9.0: Tracking the latest 2026 projections
With the start of the 2026 NFL Draft now one week away, let's look at some of the latest first-round projections for the Panthers.
How seals' whiskers make them master underwater hunters
Their sensitive facial hair may be the harbor seals superpower for tracking fish, scientists are learning.
Google’s new Fitbit band has continued hiding in plain sight, software too [Gallery]
Google is working on a new Fitbit tracking band in the same vein as the popular Whoop band, and it’s...
Common IBS medications linked to higher risk of death in major study
A massive, nearly 20-year study tracking over 650,000 Americans with irritable bowel syndrome is raising new questions about the long-term safety of common treatments. Researchers found that some widely used medications—including antidepressants and certain antidiarrheal drugs—were linked to a small but noticeable increase in the risk of death over time.
Using atomic nuclei could allow scientists to read time more precisely than ever
Most clocks, from wristwatches to the systems that run GPS and the internet, work by tracking regular, repeating motions.
Google, Microsoft, Meta All Tracking You Even When You Opt Out, According to an Independent Audit
“This is the Strait of Hormuz in the data economy. If you want to make a change, this is where you cut it off. Anything short of that is theatrical political posture.”
As WhatsApp faces lawsuit, Elon Musk launches 'no tracking' messaging app XChat
App will offer encrypted chats, voice and video calls, large group messaging and disappearing messages, initially for iPhone and iPad users only, with no ads or phone number required to sign up
College basketball transfer portal tracker: Fit grades for every top commitment from the 2026 cycle
Tracking and grading the major commitments as the 2026 college basketball transfer portal season heats up
Insights from CLI: Tracking AI's Impact on Offices and Business Parks in APAC
April 11, 2026 -- Artificial intelligence (AI) will be one of the most consequential technological shifts of the current era. It will fundamenta...
'Tokenmaxxing' is the new Silicon Valley AI debate
Some engineers are "tokenmaxxing," or spending as many AI tokens as possible. But are leaderboards tracking token use the answer?
Smart farts and the underwear all-stars
While this gas-tracking underwear is not available for purchase just yet, the innovation joins a rapidly diversifying ecosystem of medical wearables.
Apple's New M5 MacBook Air Hits $949 Record Low Price on Amazon
Amazon has introduced a few new record low prices on the M5 MacBook Air this week, with up to $150 off these notebooks. We started tracking these deals over the weekend, and the selection of color options at best-ever prices has only expanded since then. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Avalara to Deliver Fully Embedded, Automated Sales Tax Compliance Tool to Small Businesses Within the Clover Platform
New integration brings seamless access to daily tax set-aside, real-time tracking, and guaranteed filing and remittance DURHAM, N.C., April 8, 2026 /PRNewswire/ -- Avalara, Inc., the agentic tax...
Quantum computers keep losing data. This breakthrough finally tracks it
Quantum computers struggle with a major flaw: their information vanishes unpredictably. Scientists have now created a new method that can measure this loss over 100 times faster than before. By tracking changes in near real time, researchers can finally see what’s going wrong inside these systems. This could be a big step toward making quantum computers stable and practical.
Binge is a movie tracking app that warns you of jump scares in real time
The app uses iPhone Live Activities to alert you when scary scenes are about to happen, while also tracking what to watch and where to stream it.
Health insurance stocks: UnitedHealth Group, CVS, and Humana are rising on Medicare Advantage news
Backtracking on an earlier proposal after intense lobbying, the Trump administration will now increase insurer payments more than expected.
The Science Behind Fish Markets And DNA Tracking In The Arabian Gulf
Scientists in Bahrain are building the country’s first DNA reference library for sharks and rays using fish market samples, unlocking the full potential of environmental DNA to identify species in one of the hottest and most understudied seas on Earth.
5 Things You Didn't Know Your Apple Watch Can Do In 2026
Your Apple Watch brings you a ton of capability to your wrist -- calls, texts, exercise tracking, etc. -- but there are more functions you should know about.
Amazon Takes Up to $200 Off M5 MacBook Air With New Record Low Prices
Amazon has introduced a few new record low prices on the M5 MacBook Air this weekend, with up to $200 off these notebooks. We're tracking $149 off the 13-inch M5 MacBook Air and up to $200 off the 15-inch models. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Roma tracking Alajbegovic and Arribas ahead of summer
Roma are also looking to the future, with just eight games remaining before the end of the season. If, as seems likely, Paulo Dybala will say goodbye after four years, the Giallorossi have already ide...
Avi-Go Launches Avi-Go.AI, Building the Intelligence Layer for Business Aviation
Discover Avi-Go.AI, Avi-Go’s upcoming AI-native platform for smarter business aviation intelligence, analysis, and workflow automation. Avi-Go.AI represents a fundamental shift in how intelligence is accessed and applied in business aviation” — Colin, CEO & Founder of Avi-Go. SINGAPORE, April 2, 2026 /EINPresswire.com/ — In business aviation, competitive advantage is no longer defined only by access […]
CDC pauses testing for rabies, Epstein-Barr, monkeypox and other viruses
Disease tracking is also temporarily halted for monkeypox and other common viruses such as Epstein-Barr and varicella zoster virus.
CDC pauses dozens of types of lab testing during evaluation and in wake of downsizing
The federal government’s disease-tracking agency has paused its diagnostic testing for rabies, monkeypox and a number of other infectious diseases.
Wall St futures slide as Trump signals tougher Iran strikes, oil jumps 6%
Futures tracking Wall Street's main indexes slid on Thursday as U.S. President Donald Trump signaled more aggressive attacks on Iran, dampening expectations for an end to the month-long war and sending crude prices up 6%.
Tracking the fate of the dollar a year on from 'Liberation Day'
A year on from U.S. President Donald Trump's sweeping 'Liberation Day' tariffs, the dollar looks in much stronger shape with its safe-haven credentials reasserted in the face of war in the Middle East.
From TMZ to Trump, pressure grows to bring Congress back during partial shutdown
TMZ built its brand tracking celebrities. Now it is turning its attention to Congress.
KFF Health Tracking Poll: The Public’s View of Immigration Enforcement Activities in Health Care Settings
Amid reports of Immigration and Customs Enforcement (ICE) at hospitals and President Trump's reversal of policy protecting "sensitive locations" like hospitals, KFF's Health Tracking Poll finds that a majority of the public say they are concerned about the Trump administration's actions in health care settings.
Samsung finally brings blood pressure tracking to US Galaxy Watches
Six years after it launched in South Korea, and you still need a traditional blood pressure cuff to calibrate it once a month.
Fuel surcharges from war in Iran harm Minneapolis small business recovery
On top of business challenges, including losing $250,000 during Operation Metro Surge, Bahman Razmpour of Sabores has had trouble tracking his siblings who live in Iran.
Navigating the social media minefield
Scientists and researchers seeking to announce promising findings, exchange ideas or contribute to policy discussions outside of academic circles may find social media an expedient tool.But increasingly, scientists and other professionals are discovering that online platforms can be a double-edged sword: while sharing their work and expertise is crucial for visibility and meeting funder expectations, it also exposes them to baseless criticism and even accusations of spreading false information."It is getting harder and harder for scientists, and researchers in general, to convey their findings without facing attacks on their legitimacy and accuracy of their research," says Valère Ndior, a professor of public law at the University of Western Brittany in Brest, France, who has spent more than a decade studying misinformation on social media. Researchers attempting to challenge deceptive online information may themselves be accused of political bias or not being objective in their research, he explains, adding that some scientists disengage because they feel overwhelmed and unable to sustain meaningful dialogue. "It is quite sad to see in some instances that researchers end up leaving social media altogether because they feel like the pressure is getting too intense or feel threatened," he says.Ndior, a past president of the Francophone Network of International Law, is also involved in European efforts to make science and research findings more accessible to the public. As an ambassador for the Science Comes to Town (SCTT) project, he has participated in recent discussions on public perceptions of science and online misinformation. The European Commission-funded initiative connects Brest and two other cities — Kiel in Germany and Split in Croatia — and aims to strengthen ties between communities, universities and research institutions to promote science awareness and cooperation across Europe.Coordinated campaigns around contentious topicsNdior draws a clear distinction between critical thinking and thoughtless criticism. Yet he sees online discussions being increasingly shaped by suspicious behaviour and coordinated information campaigns — including "raids" aimed at dominating discussions and "astroturfing," where small groups act as larger movements to sway debates. Tracking these patterns has become harder because some platforms have restricted data or charge for it, despite provisions of the European Union's Digital Securities Act aimed at ensuring researchers can have access to such data. According to Ndior, "platforms became more reluctant from the moment access to data became a legal requirement rather than a voluntary initiative."Unfounded claims and scepticism about science existed long before Internet chat groups. But the noticeable rise in online hostility has intensified around contentious topics, such as the coronavirus pandemic and climate change, alongside the weakening of gatekeepers to moderate content.For Ndior, dubious claims about pandemic countermeasures and vaccine safety highlighted the struggle between "balancing freedom of expression and the protection of public health and order." Efforts to remove social media content deemed false or risky for public health triggered accusations of censorship and the silencing of legitimate discussion, and in some cases, legal challenges.Concerns about attacks on the credibility of scientists and researchers have generated a flurry of academic papers in recent years and prompted professional communities to address ways to counter online attacks. Such unease extends to the generation that has grown up with digital media. Ndior points out that his students, some of whom research artificial intelligence regulation, hate speech, online surveillance and other controversial topics, hesitate to share their work or viewpoints online. "Many of them don't want to expose themselves too much because they don't feel ready to be faced with the backlash of other people criticising their research," he explains.Safer harbours for engagementLegal challenges against false or defamatory posts are not necessarily a solution — especially given the trans-jurisdictional nature of the Internet. Lawsuits also take time and money, and if they fail, can be counterproductive. Instead, Ndior advises scientists and researchers to be selective in how and where they communicate. Professional online platforms and moderated discussion spaces offer a better environment for engagement. He also highlights the value of more traditional formats, such as radio interviews and in-person discussions at schools, libraries and science fairs, which encourage dialogue with the public. "Personal contact makes a big difference," he says, while acknowledging that these approaches lack the global reach of social media.Ndior’s interest in digital law and online misinformation stems from his time as a doctoral student in international law in the early days of social media. He began analysing posts from governments and heads of state to determine if they could be considered official and thus used as evidence in litigation. His work attracted media attention and led to conference and speaking invitations. "This was not part of my plan," he says, "but this is what happens as a researcher — your interest is sparked by a certain event or phenomenon, and it suddenly becomes your focus."Ndior believes SCTT provides "a double benefit" for researchers, enabling them to connect with peers and interact with the public. "There is a wide community of people who are not in academia who are critical thinkers looking for opportunities to ask questions, to get information and contribute their ideas,” he says. "I really value that kind of feedback."Science|Business, which connects policymakers, academics and industry through its news reporting, analysis and events, is an SCTT partner.
Navigating the social media minefield
Scientists and researchers seeking to announce promising findings, exchange ideas or contribute to policy discussions outside of academic circles may find social media an expedient tool.But increasingly, scientists and other professionals are discovering that online platforms can be a double-edged sword: while sharing their work and expertise is crucial for visibility and meeting funder expectations, it also exposes them to baseless criticism and even accusations of spreading false information."It is getting harder and harder for scientists, and researchers in general, to convey their findings without facing attacks on their legitimacy and accuracy of their research," says Valère Ndior, a professor of public law at the University of Western Brittany in Brest, France, who has spent more than a decade studying misinformation on social media. Researchers attempting to challenge deceptive online information may themselves be accused of political bias or not being objective in their research, he explains, adding that some scientists disengage because they feel overwhelmed and unable to sustain meaningful dialogue. "It is quite sad to see in some instances that researchers end up leaving social media altogether because they feel like the pressure is getting too intense or feel threatened," he says.Ndior, a past president of the Francophone Network of International Law, is also involved in European efforts to make science and research findings more accessible to the public. As an ambassador for the Science Comes to Town (SCTT) project, he has participated in recent discussions on public perceptions of science and online misinformation. The European Commission-funded initiative connects Brest and two other cities — Kiel in Germany and Split in Croatia — and aims to strengthen ties between communities, universities and research institutions to promote science awareness and cooperation across Europe.Coordinated campaigns around contentious topicsNdior draws a clear distinction between critical thinking and thoughtless criticism. Yet he sees online discussions being increasingly shaped by suspicious behaviour and coordinated information campaigns — including "raids" aimed at dominating discussions and "astroturfing," where small groups act as larger movements to sway debates. Tracking these patterns has become harder because some platforms have restricted data or charge for it, despite provisions of the European Union's Digital Securities Act aimed at ensuring researchers can have access to such data. According to Ndior, "platforms became more reluctant from the moment access to data became a legal requirement rather than a voluntary initiative."Unfounded claims and scepticism about science existed long before Internet chat groups. But the noticeable rise in online hostility has intensified around contentious topics, such as the coronavirus pandemic and climate change, alongside the weakening of gatekeepers to moderate content.For Ndior, dubious claims about pandemic countermeasures and vaccine safety highlighted the struggle between "balancing freedom of expression and the protection of public health and order." Efforts to remove social media content deemed false or risky for public health triggered accusations of censorship and the silencing of legitimate discussion, and in some cases, legal challenges.Concerns about attacks on the credibility of scientists and researchers have generated a flurry of academic papers in recent years and prompted professional communities to address ways to counter online attacks. Such unease extends to the generation that has grown up with digital media. Ndior points out that his students, some of whom research artificial intelligence regulation, hate speech, online surveillance and other controversial topics, hesitate to share their work or viewpoints online. "Many of them don't want to expose themselves too much because they don't feel ready to be faced with the backlash of other people criticising their research," he explains.Safer harbours for engagementLegal challenges against false or defamatory posts are not necessarily a solution — especially given the trans-jurisdictional nature of the Internet. Lawsuits also take time and money, and if they fail, can be counterproductive. Instead, Ndior advises scientists and researchers to be selective in how and where they communicate. Professional online platforms and moderated discussion spaces offer a better environment for engagement. He also highlights the value of more traditional formats, such as radio interviews and in-person discussions at schools, libraries and science fairs, which encourage dialogue with the public. "Personal contact makes a big difference," he says, while acknowledging that these approaches lack the global reach of social media.Ndior’s interest in digital law and online misinformation stems from his time as a doctoral student in international law in the early days of social media. He began analysing posts from governments and heads of state to determine if they could be considered official and thus used as evidence in litigation. His work attracted media attention and led to conference and speaking invitations. "This was not part of my plan," he says, "but this is what happens as a researcher — your interest is sparked by a certain event or phenomenon, and it suddenly becomes your focus."Ndior believes SCTT provides "a double benefit" for researchers, enabling them to connect with peers and interact with the public. "There is a wide community of people who are not in academia who are critical thinkers looking for opportunities to ask questions, to get information and contribute their ideas,” he says. "I really value that kind of feedback."Science|Business, which connects policymakers, academics and industry through its news reporting, analysis and events, is an SCTT partner.
New cholesterol guidelines could change when you get tested
A major new U.S. cholesterol guideline is shifting the focus toward earlier, more personalized prevention of heart disease. It urges people to start screening sooner—sometimes even in childhood—and highlights the importance of tracking not just LDL (“bad”) cholesterol but also genetic risk factors like lipoprotein(a). A new, more advanced risk calculator now uses broader health data to better predict heart attack and stroke risk over decades.
DDR5 Memory Prices Just Took a Noticeable Dive for the First Time in Months, and Google’s TurboQuant Might Be Behind It
DDR5 memory prices have been rising for several months now, but according to our tracking, there has been a widespread drop this week.
World Health Organization tracking new COVID variant, found in more than 20 states
The World Health Organization is tracking a new COVID variant, known as Cicada
LGBT People Experience Widespread Concerns and Challenges When it Comes to Health Care Affordability
This analysis highlights the health care affordability challenges facing LGBT adults, a growing population that faces health related disparities. Findings from KFF Health Tracking Polls show that LGBT adults face more widespread concerns with affording basic necessities, including health care, compared to non-LGBT adults.
New KFF Tracking Poll on Health Information and Trust Finds One in Three Adults Have Used AI Chatbots for Health Advice — The Monitor
KFF's latest Tracking Poll finds that one-third of the public report using AI chatbots for health information and advice in the past year. And a federal judge suspended, for now, the appointments of thirteen members of ACIP, halting a scheduled meeting and staying recent, widely debated, changes to the childhood vaccine schedule.
Poll: 1 in 3 Adults Are Turning to AI Chatbots for Health Information, Equaling the Share Who Use Social Media for Health
About a third (32%) of adults nationally say they have turned to artificial intelligence (AI) chatbots in the past year for health information, a new KFF Tracking Poll on Health Information and Trust finds. Most who turned to AI for health information say they were in search of quick and immediate advice, though challenges affording and accessing health care also play a role, particularly for younger adults.
KFF Tracking Poll on Health Information and Trust: Use of AI For Health Information and Advice
This poll finds that about as many adults are turning to AI for health information as social media, with health care costs and access driving many users, particularly younger users.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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