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Internal OpenAI memo touts Amazon partnership as key driver of enterprise business
CNBC's Kate Rooney reports on an internal OpenAI memo that touts its Amazon partnership as a key driver of its enterprise business.
Live updates: Swalwell drops bid for California governor; Trump and Pope Leo feud
Get live updates and the latest news as Eric Swalwell drops his bid for California governor amid sexual misconduct allegations and Trump feuds with Pope Leo over his criticism of the Iran war.
How the AI and crypto industries are pouring tens of millions of dollars into elections
An analysis of campaign finance reports shows the web of super PACs backing — and going negative — on candidates with funds from big-name executives and companies.
Eric Swalwell drops bid for California governor after sexual misconduct allegations
The Democratic candidate faced immediate calls to end his campaign, with many supporters withdrawing their endorsements.
Santee business owner arrested for allegedly threatening deputies
A Santee business owner was arrested this weekend after allegedly threatening to shoot sheriff's deputies who had responded to reports of gunshots, officials said.
Black Maternal Health Week: The impact of racism and how patients can advocate for themselves
It’s Black Maternal Health Week. Storm Team4’s Jessica Faith spoke with Dr. Tamika Auguste about the impact of implicit bias and structural racism on outcomes for Black mothers and how patients can advocate for themselves.
Masters 2026: Rory McIlroy holds on to win his second straight Masters
McIlroy had a six-stroke lead after two rounds, but entered the final round in a tie for first place. On Sunday, he pulled away on the back nine for his second green jacket.
AIPAC may be a new litmus test for Democratic candidates. Leaders say voters' heads are elsewhere.
Last week's Democratic National Committee meeting illustrated a party trying to stay focused on economic issues while grappling with strong, changing opinions on Israel.
The transformative power of sports with Telemundo and FC Dallas
Players aged 5 – 12 took part in soccer clinics w/ FC Dallas coaches, giveaways & more!
Phillies rookie Andrew Painter scratched from Sunday afternoon's start
Phillies rookie right-hander Andrew Painter was scratched from his scheduled start on Sunday due to a migraine, the team announced.
Some House members say they'll vote to expel Reps. Eric Swalwell and Tony Gonzales
Reps. Eric Swalwell, D-Calif., and Tony Gonzalez, R-Texas, have faced sexual misconduct allegations from former staffers.
Science 4 Everyone: Why aren't your plants growing back after the winter?
Are your plants not growing after winter? You aren't alone. Storm Team4 meteorologist Ryan Miller explains why winter conditions affect your plants.
Cuba leader says island will ‘resist’ U.S. threats, refuses to release political prisoners
“I have no fear. I am willing to give my life for the revolution.”
Cuban leader does not commit to releasing political prisoners amid U.S. demands
In an exclusive interview with Meet the Press, Cuban President Miguel Díaz-Canel is asked whether he is willing to commit to meeting key U.S. demands, including releasing political prisoners and scheduling multi-party elections.
Denver beats Wisconsin 2-1 for its 11th national title and 3rd in 5 years
Denver's Johnny Hicks continued his stellar play by making 29 saves, just two days after a personal-high 49 against Michigan.
Iraq elects Kurdish politician Nizar Amidi as president amid Iran war fallout
Iraq's parliament voted Saturday to elect Nizar Amidi as president, five months after a parliamentary election that didn't produce a decisive majority.
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
A mom and tech entrepreneur building AI advocate for rare-disease families like hers
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How Kodak is trying to turn around its business after teetering on bankruptcy
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Report: Dianna Russini "will not be reporting" during internal investigation
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RFK Jr.’s new vaccine panel rules may help sidestep court order, experts say
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Kamala Harris' early 2028 advantage: From the Politics Desk
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Acting CDC director delayed release of study showing benefit of Covid vaccines
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Richard Roeper joins NBC Chicago as entertainment & culture contributor
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Everything to Know About Hoops Legend Sue Bird, NBC Sports' New WNBA Analyst
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Looking for weekend plans? Book fair, Open Streets: West Walnut offer entertainment for all
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Penner Sports Group becomes largest minority owner of MLB's Colorado Rockies
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How the White House tried – and failed – to push a candidate out of a Republican state Senate primary in Indiana
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Behind China's 'active efforts' for an Iran ceasefire: Business trumps politics
The big risk for Beijing is that the Iran war drags down global demand for the exports that are driving China's economic growth.
Behind China's 'active efforts' for an Iran ceasefire: Business trumps politics
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Cuban president urges US dialogue without conditions of political change
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NBC Sports Broadcaster Mike Tirico ’88 to Speak at Commencement
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Trump admin shifts focus of Title X program away from birth control
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Couples may need more than $400,000 to cover health-care costs in retirement, even with Medicare
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Republicans block effort to halt Trump's war with Iran after 'civilization' threat
House Democrats tried to force a vote on a war powers resolution during recess. Senate Democrats will launch a more serious attempt to rein in Trump when Congress returns next week.
Justice Department investigating the NFL over subscription fees, source says
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Amazon debuts Masters coverage, becoming the tournament's fourth-ever media partner
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Estrogen patch shortages are getting worse and could last for years
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Warriors still waiting for a real glimpse at their highest on-court priority
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Michael Patrick of 'Game of Thrones' Dies at 35. Motor Neuron Disease, Explained
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Got my dream job after graduation; worried I peaked, felt lost
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Cardio vs. Strength: Cardiologist on Which Is Better for Heart Health
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Democrats fighting for Iowa Senate seat tussle over Chuck Schumer and super PACs
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Global women's sports revenue to top $3 billion in 2026, according to new report
Soccer and basketball are expected to be the the top revenue-generating women's sports.
Global women's sports revenue to top $3 billion in 2026, according to new report
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Ohio legislation would require in-person sports betting, ban parlays and prop bets
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Former sports radio host Mike Missanelli arrested for assault, officials say
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NBCUniversal on Entertainment Licensing's Excitement & Challenges
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Photos of Patriots coach Mike Vrabel and NFL reporter at Arizona hotel are misleading, reporter says
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Live updates: Democrats demand Trump's ouster; Republicans win Georgia special election
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Brawl breaks out between Braves pitcher Reynaldo López and Angels slugger Jorge Soler
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Why the U.S. Navy’s retail business is fighting Walmart and Amazon to fund its own future
The Navy runs more than 300 stores globablly but its operations are at risk because retail giants like Walmart, Amazon and Target are taking market share.
How the Navy's retail business is working to pull off a turnaround
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Kirk Cousins will now wear the "best jersey in pro sports"
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San Francisco Giants – NBC Sports Bay Area & California
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J.T. Realmuto hurt — and what we learned in Phillies' sloppy loss
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Can political divisions be fixed as shutdown and gridlock continue
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Power outages disrupt North Texas businesses, raise concerns in Celina
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7 Foods With the Most Thiamin for Heart and Brain Health
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From The Sports Desk: Michigan’s ‘Mercenaries’
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Dallas State Senator Nathan Johnson talks about his run for Texas Attorney General
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Wisconsin Supreme Court Election 2026 Live Results
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Georgia House Special Runoff Election 2026 Live Results
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RFK Jr. rewrites rules on CDC panel after judge blocks vaccine changes
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