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PROOF OF THE PUDDING EXPANDS NATIONAL SPORTS AND ENTERTAINMENT FOOTPRINT WITH ACQUISITION OF RS3 STRATEGIC HOSPITALITY
Strategic Move Strengthens Hospitality Company’s Growing Presence Across Texas, Enhances Partnerships In Sports, Entertainment, Golf And Large-Scale VenuesATLANTA, Dec. 08, 2025 (GLOBE NEWSWIRE) -- Proof of the Pudding has acquired RS3 Strategic Hospitality, an established hospitality provider serving sports, entertainment and community venues throughout Texas and major markets across the country. The move is a reflection of Proof of the Pudding’s continued nationwide expansion. RS3 brings a bro
Joel Sherman's 3 Things I Think: Winter Meetings primer as Pete...
Is it Pete Alonso, Kyle Schwarber, or Kyle Tucker who can be identified as “The Domino” who must fall first so the seal on deal-making can be broken for the rest of the market?
UK publishes small business finance review findings
The review focused on debt finance barriers, lending market trends, alternative finance, and underserved entrepreneurs.
The Clinton Health Access Initiative (CHAI) and Reproductive Health Supplies Coalition (RHSC) release the 11th edition of the Family Planning Market Report - Clinton Health Access Initiative
The 2025 Family Planning Market Report presents an analysis of public-sector contraceptive procurement trends from 2020–2024, complemented by qualitative insights on the 2025 funding outlook following the dismantling of USAID and the anticipated impact of these broader funding shifts. This year’s report serves as a critical reference point for understanding the state of the family...
Uber is turning trip and takeout data into insights for marketers
Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform will encourage more spend.
Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors motivating fans to tune in and engage.
Conmed to exit gastroenterology business
As part of the strategic pivot, Conmed will double down on core markets and drop VIABIL stent rights.
Sports Marketing & Media Grad Finds Her Path to the NFL
Sports Marketing & Media grad Tahira Bellot has channeled her Boston-born passion for sports into a career as Director of Premium Service for the Las Vegas Raiders.
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency’s insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world.
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency’s insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world.
The maker of the Yankees' iconic stadium clock files for bankruptcy after smartwatch gamble backfires
E. Gluck Corporation — maker of Armitron watches and the Yankees' stadium clock — filed for bankruptcy after a failed push into the smartwatch market.
Magnum Ice Cream valued at $9.1 billion in Amsterdam listing
Shares in the Magnum Ice Cream Company traded at 12.8 euros per share on Monday, implying a market capitalisation of 7.84 billion euros ($9.14 billion), as the company finalised its long-awaited spinoff from Unilever to list in Amsterdam.
China’s trade surplus hits $1tn for first time despite Trump’s tariffs
Trade data shows China’s exports topped forecasts in November, driven by a surge in shipments to non-US markets
AdExchanger
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Trump says Netflix-Warner deal 'could be a problem'
Trump said Netflix's $72 billion acquisition of Warner Bros and their combined market share could be a problem.
Micron Exits Consumer Business And Focuses On AI And Data Center Sales
Micron announced that it will exit the consumer memory business by February 2026 and focus on the more lucrative enterprise and data center markets.
Missouri sports betting market officially launched: Get $3,000 in sportsbook sign-up bonuses right now
Missourians can now place sports bets with mobile apps and get Missouri sports betting offers for the Missouri betting launch
Extreme Heat Adaptation: Resilient Design for Business Stability
The climate our infrastructure was built for is changing. Allianz is adapting to these changes by revising data and backing low-regret measures that keep customers operational.
An 88-year-old worked 5 days a week at a supermarket. Then strangers raised almost $2 million so he could finally retire.
The internet rallied behind 88-year-old Ed Bambas, who has been working at a supermarket after losing his pension from General Motors.
Omaha small business vendors see improved sales at Midwest Fest weekend
Holiday shopping season is crucial for vendors who rely on outdoor markets to supplement income.
605 Made Holiday Market draws strong crowd of shoppers
Despite a snowy day, plenty of people supported local makers and shopped the 605 Made Holiday Market.
Assessing Goldman Sachs After a 301% Five Year Surge and Business Model Shift
If you are wondering whether Goldman Sachs Group is still a smart buy after its huge run up, or if you are late to the party, you are in the right place to unpack what the current share price actually implies. The stock has climbed 3.5% over the last week, 8.7% over the past month, and is up a striking 48.6% year to date, capping a 45.4% 1 year gain and a 301.0% increase over 5 years that has clearly shifted how the market views its risk and growth profile. Recent headlines have highlighted...
Is Elevance Health, Inc.'s (NYSE:ELV) Stock's Recent Performance A Reflection Of Its Financial Health?
Elevance Health's (NYSE:ELV) stock up by 7.3% over the past three months. Given that the market rewards strong...
Betting scandals broke sports. Could prediction markets do the same to politics?
You can now place bets on elections, wars, and deportations. Should you?
Betting scandals broke sports. Could prediction markets do the same to politics?
You can now place bets on elections, wars, and deportations. Should you?
I tried Apple's app of the year. It's more than a tool for people with ADHD.
Tiimo is an AI-powered visual planner that's marketed towards those with neurodivergent brains. It's Apple's pick for the best iPhone app of 2025.
Missouri sports betting market officially launched: Land $3,000 in sportsbook sign-up bonuses right now
Missourians can now place sports bets with mobile apps and get Missouri sports betting offers for the Missouri betting launch
What's next for WA health care buyers?
People who buy their own insurance off the ACA marketplace face premium increases if Congress doesn't extend pandemic-era tax credits.
At US$27.97, Is Golden Entertainment, Inc. (NASDAQ:GDEN) Worth Looking At Closely?
While Golden Entertainment, Inc. ( NASDAQ:GDEN ) might not have the largest market cap around , it received a lot of...
A 24-year-old Stanford Ph.D. dropout shares how she lured Meta's top AI researchers and raised $64 million for her math startup
24-year-old Axiom Math founder Carina Hong wooed top Meta researchers in a competitive AI talent market.
Long Beach must claim a larger share of sports market, mayor says
Long Beach is home to new professional teams and has a long history of athletic success at the high school and collegiate levels. Soon, it will have worldwide attention as host to nearly a dozen events at the 2028 Olympic Games.
County Health Officials Warn About Potential Measles Exposures At Supermarket
Around 90 percent of unvaccinated people who are exposed to the virus become infected, according to the Rockland County Health Department.
Masters in Business: JP Morgan's Paul Zummo
Barry Ritholtz looks at the people and ideas that shape markets, investing and business.
Health AI hits point-solution burnout
As the health AI market matures, the pressure to deliver real value for all stakeholders is intensifying.
Akron business fights censorship with subscription book service
Banned Books Box is a subscription service that delivers recipients one or two recently banned or challenged books each month. Books and accessories can also be purchased at the Northside Marketplace in Akron.
Accel Entertainment stock initiated with Market Outperform rating by Citizens By Investing.com
Accel Entertainment stock initiated with Market Outperform rating by Citizens
What I’m Hearing: Timo Werner, coaching changes, transfers as MLS Cup approaches
From coaching news to the trade market and potential January transfers, here's the latest in the world of MLS.
Missouri sports betting market officially launched: Obtain $3,000 in sportsbook sign-up bonuses now
Missourians can now place sports bets with mobile apps and get Missouri sports betting offers for the Missouri betting launch
SmartMarket Solutions Awarded FBA's 2025 Business Opportunity of the Year
SmartMarket Solutions is proud to announce that the company has been awarded 1st Place for Business Opportunity of the Year at the 2025 Franchise Brokers Association (FBA) Award Ceremony. This recognition is especially significant as 2025 marks the company's inaugural year in the FBA inventory.
Wells Fargo Adds Key Front-End Traders to Grow Markets Business
Wells Fargo & Co. hired two short-duration traders from Deutsche Bank AG, part of efforts to expand its markets business after the Federal Reserve lifted an asset cap on the bank earlier this year, according to people familiar with the matter.
Battle for sports betting market heats up as Polymarket announces return to the U.S.
The prediction market giant rolls out mobile platform almost four years after regulators banned it from the U.S.
La La Land: the crazy politics of the world’s oldest asset
Our podcast on markets, the economy and business. This week, why land is an asset like no other
Missouri sports betting market officially launched: Get $3,000 in sportsbook sign-up bonuses now
Missourians can now place sports bets with mobile apps and get Missouri sports betting offers for the Missouri betting launch
Photos That Reveal the Human Side of Science
The Wellcome Photography Prize awards photographers who show how science affects human health around the world.
EBay's New Sports Card Price Guide Could Change The Game for Collectors
EBay Inc. (NASDAQ:EBAY) is rolling out a comprehensive pricing tool designed to revolutionize how trading card collectors navigate the marketplace. New Pricing Tool Targets Trading Card Collectors The online marketplace giant is introducing a price guide for trading cards that draws on actual marketplace data from completed and paid transactions, collectible news site CLLCT reported last week. The feature offers "a clearer view of everything from rarity to real market value," eBay Vice President
Ipsos
Ipsos | Global Market Research and Public Opinion specialist.
ENTERTAINMENT: BIG holiday parade set for Saturday; Keo hosts pecan festival
The Little Rock Convention & Visitors Bureau’s BIG Little Rock Holiday Parade through downtown Little Rock starts at 3 p.m. Saturday at Broadway and West Markham Street, continuing east along Markham street through the River Market and concluding near Interstate 30.
MrBeast is building a platform to connect creators and big advertisers
Top YouTuber MrBeast is building a marketplace to connect creators with Fortune 1,000 brand advertisers.
Missouri sports betting market officially launched: Receive $3,000 in sportsbook sign-up bonuses
Missourians can now place sports bets with mobile apps and get Missouri sports betting offers for the Missouri betting launch
Is There Now an Opportunity in PENN Entertainment After Steep 5 Year Share Price Decline?
Wondering if PENN Entertainment’s beaten down share price is a hidden bargain or a value trap? This article will walk through the numbers with you, step by step. Despite some big swings over the last few years, PENN now trades around $14.69, with returns of -0.3% over 7 days, -11.6% over 30 days, -23.6% year to date, and a steep -33.0% over the last year that has clearly shifted market sentiment. Those declines sit on top of an even tougher long term picture, with shares down -55.9% over 3...
Business News: As China Retreats And The U.S. Wobbles, Is India The Next Great Hope For The Luxury Watch Market?
India is getting richer, and young consumers see mechanical watches as luxury items of status, desire, and self-expression.
Counteracting the Market Dominance That Keeps Health Care So Expensive
Research by UCLA Luskin’s Wesley Yin is one of several projects made possible by nearly $55 million in awards to the school.
We combed our Marketplace to give shoppers looking for affordable sports cars a place to start.
These three late-model used sports cars offer high levels of driving enjoyment at a low price.
School Specialty's New Edition of Its Phenomena-Based Science Curriculum--FOSS Pathways™--Wins Parent and Teacher Choice Award
School Specialty, a leading provider of supplies, furniture and curriculum for the education marketplace, today announced that its newly released FOSS Pathways™ Edition for PreK–5 has been named a Parent and Teacher Choice Award winner. The new edition of the highly-respected Full Option Science System™ (FOSS®) curriculum, developed at the Lawrence Hall of Science, University of California, Berkeley, introduces a next-generation, phenomena-based, hands-on science program designed to meet rigorou
Companies cut 32,000 jobs in November, ADP says
Economists had been expecting to see jobs added, not lost. The latest data signals a labor market that could be on unsteady ground.
Holiday market pops up in Financial District
Over 50 local vendors are taking over Two Embarcadero Center through Dec. 21.
Missouri sports betting market officially launched: Bank $3,000 in sportsbook sign-up bonuses
Missourians can now place sports bets with mobile apps and get Missouri sports betting offers for the Missouri betting launch
San Francisco sues 10 companies that make ultraprocessed food
The lawsuit alleges that the companies marketed and sold foods that they knew were harmful to human health.
Amazon is speeding up its delivery with a new ultrafast test that arrives in 30 minutes or less
Amazon says customers in certain markets can get thousands of essentials delivered in under 30 minutes. Walmart is also racing to speed up delivery.
A Koch-funded group is tapping star marketers for a $250 million push to 'reignite the American spirit'
The Koch-funded Stand Together is supporting a new effort that's lined up top marketers to boost civic engagement around America's 250th birthday.
Why the Best Health Brands Are Built on Trust, Not Marketing Gimmicks
For health and wellness founders, this skepticism isn’t a creative problem – it’s a trust problem.
Dave Coulier reveals he has tongue cancer, his 2nd diagnosis in a year, after beating non-Hodgkin lymphoma
The "Full House" star also shared that he created AwearMarket, a digital marketplace that sells toxin-free products.
Hisense Nabs Former Samsung Home Entertainment Marketing Chief to Steer U.S. Growth
Hisense has hired a former Samsung marketing chief as its new CMO as the company increases TV and home entertainment market share.
Incredible Health Reaches 1.5 Million Nurses as AI Voice Agents Drive Record Growth
SAN FRANCISCO, December 02, 2025--Incredible Health, the largest AI company powering healthcare hiring, today announced it has reached 1.5 million nurses on its career marketplace, representing half of active nurses in the United States. The company now serves more than 1,500 US healthcare employers. Eight weeks ago, Incredible Health introduced Gale and Lyn, two purpose-built AI voice agents designed to revolutionize the hiring experience for both healthcare workers and employers. The agents ar
How To Scale Your Business With Influencers
Influencer marketing has evolved from experimental tactics to a channel driving impact across the full funnel, with leaders recognizing its bottom-line value.
Intensifying Regulatory Pressures Force Seismic Shift in Health Plan Concerns for 2026 According to HealthEdge Research
BOSTON, December 02, 2025--As healthcare organizations navigate an increasingly complex policy environment, 85% of health plan executives say regulatory pressures are impacting their costs and margins, according to new research published today by HealthEdge®. The report, "The Great Rebalancing: Inside the New Realities Shaping Health Plan Performance," identifies the top challenges in the payer market, how they are evolving, and strategies health plans are deploying to overcome them.
SharkNinja Named to Inc.’s 2025 Best in Business List for Innovation and Marketing
NEEDHAM, Mass., December 02, 2025--SharkNinja, Inc. (NYSE: SN), a global product design and technology company, announced today its inclusion on the Inc. Best in Business list in the Innovation and Marketing categories. Inc.’s annual Best in Business Awards celebrate the exceptional achievements and contributions of companies that have made a profound impact on their industries.
AI valuations heighten risk of ‘sharp correction’ in stock markets, Bank of England warns
Rolling coverage of the latest economic and financial news, as the Bank of England releases its Financial Stability Report
Why AMC Entertainment Stock Got Mashed on Monday
Key PointsThe Thanksgiving weekend period didn't compare favorably to the 2024 version.
Exchanging a holiday gift? Science is on your side. | News
Gift givers aren't nearly as offended by returns as the recipient may think, SDSU marketing research shows.
Staff Spotlight: Adan Delval, College of Arts and Sciences
Adan Delval is the program manager with the Department of Computer Science where he oversees two National Science Foundation grants: the S-STEM Scholarship Program, which provides scholarships to...
From Chiefs to Cardinals: Missouri’s Sports Betting Market Expected to Soar
Today (Monday) marks a big change for Missouri sports fans—sports betting is officially live. As operators go online, the big question is what bettors need to know about gambling responsibly. Christopher Boan, an analyst at BetMissouri.com, told Missourinet that the main thing to remember is to stick with a name you know. “Obviously the nine […]
Marketing Daily: Audi, Kia Partner With Kia For Entertainment
Two Audi models play a role in Disney's new movie "TRON: Ares."
Science must move from materialism to mystery
Theoretical physicist and neuroscientist Àlex Gómez-Marín argues that modern science has become trapped in a framework that mistakes matter for the whole of reality. In this wide-ranging interview, Gómez-Marín challenges the foundations of materialism, defends the scientific study of near-death experiences, and calls for a new type of science grounded in mystery and a renewed sense of the sacred. He suggests that abandoning materialism could open the door to a deeper understanding of consciousness, death, and the purpose of human existence. Simon Custer: You are both a theoretical physicist and a neuroscientist, and you have also been fiercely critical of materialist theories of mind and consciousness. What do you think the ultimate nature of reality is?Àlex Gómez-Marín: I don't know what the ultimate nature of reality is, but what I try to first assess is whether the stories that they [mainstream science] have told us about it are right, or maybe whether there are other alternatives. That's why I've been a fierce critic of materialism. As a scientist, I realized that they had sold us this idea that to be a good scientist you also had to subscribe to many other -isms, like materialism, reductionism, and even secularism. And so first I think one needs to unmount these -isms, and then, as is happening today in consciousness studies, we have a huge landscape where there isn't only one game in town, the idea that matter is the only thing that really exists. But because we are studying the hard problem of consciousness, it may be the case that other views of reality, like idealism, or even dualism, or other theories like dual aspect monism... these are philosophical ideas that now, I think, have room in science to be taken seriously. How does something like materialism relate to dualism or idealism? What is materialism in the first place?Well, materialism is the philosophical position that matter is the only really ‘real’ thing in the universe. And I think that worked kind of well because science started 400 years ago and Galileo made that split, I call it the foundational wound. It was a great business move.He said, let's start doing science on that portion of reality that lends itself more easily to mathematization and measurement. So, for some reason, the solidity of this table or the movement of planets lend themselves very well to this foundational idea of science. But as time went on, 400 years later, we realized that we had forgotten the other side, which is what really matters.What really matters is pain, is love, is feelings, sensation, consciousness, which is very hard to define, but very intimate. We all know what it is. It's that thing that disappears when we go into deep sleep and comes back in the morning. SUGGESTED VIEWING On the edges of knowledge With Michael Shermer, Rupert Sheldrake, Güneş Taylor It's what it is like to be, as Nagel said. It's the feeling of being alive. So, materialism is good to study certain things, but then when it ossifies into this ideology and then is dressed like science, now it's preventing us from understanding these key questions that are really that everybody wants to know.Why are we here? Why do we feel reality? Where do we go when we die? And so we need other ways. We need pluralism. I'm only asking for having more options on the table and taking them seriously. Why does materialism fail to explain consciousness? For example, if you were to lobotomize me, I would not be a functional human being. What do you say to someone who might think that materialism adequately explains the mind?Well, here we could speak about different things. We could talk about physics or about neuroscience. I happen to have training with both.For instance, for neuroscientists, 99% of them, I'm not included in that portion, believe that the brain can only be a productive organ. It's an organ that somehow, somewhere, consciousness emerges. It's like a lamp. And then something happens, magic happens, and then consciousness emerges.That's the position you need to be if you're a materialist because if the only really ‘real’ thing is matter, then you need to say, just give us some more time and money and we'll figure out how mind emerges or is produced from matter. There are many philosophically sophisticated ways of criticizing this.Now there's another option, which is the brain as a permissive organ. This was said by William James more than 100 years ago.Now then the brain wouldn't be like this machine, like for instance, a heat engine whose smoke is consciousness, which is what we would have in the first big model, the productive model. But in the permissive model, the brain would be a kind of a filter. And so the brain would still have a very important role in consciousness, but it wouldn't be a productive role.It would be permissive, much like a filter or much like a prism which would receive light. And - I'm speaking metaphorically - it would receive the light of the mind and then it could reflect it and refract it.Now, with these two big options on the table, I think we can make progress into what I call the edges of consciousness, which are all these experiences, weird experiences that many people have, but we don't talk about enough, like near-death experiences, precognitive dreams, synchronicities. These experiences are very important for humans and they have a place in the permissive hypothesis and they are literally impossible in the productive hypothesis. So that's yet one more reason to explore alternatives to materialism. There may be anecdotal evidence for near-death experiences, but is there robust evidence that would be accepted by the majority of scientists who subscribe to the scientific method?Sure. And the plural of anecdotes, someone said, is data.And there's a lot of data. Actually, this year is the 50th anniversary, half a century, since Dr. Raymond Moody realized that we have two ears and one mouth and started listening to what his patients had to say about their experiences while they were clinically dead.The heart had stopped, breathing had stopped in these patients. These patients would come back and tell him these amazing stories that some people may say are hallucinations, but for the patients were hyper-real, like seeing light at the end of the tunnels, seeing deceased family members waiting for them, feeling bliss.___I would say the evidence suggests that the mind can survive the death of activity of the brain.___And so he and others started taking them seriously and writing their accounts down. And then you can do a science based on that material of experience that people have. Now, on the more objective side, more recently people have started to measure what's going on in the brain when people are clinically dead and brought back. This has opened a proper field of study, which is near-death studies.Evidence is a difficult word, because sometimes people think that when you say evidence, this is just the final proof. Evidence is like in a jury. You bring testimony, you bring pieces of data that point in one direction or another.I would say the evidence suggests that the mind can survive the death of activity of the brain. When brains are broken or shut off, there can still be mind going on. And that's revolutionary.That would entail that when we die, it's not game over, which, by the way, is the thesis of materialism. If consciousness survives, materialism dies. It's game over for materialism if something of us continues after we die. Do you think that there is mental continuity after death?Well, I think so, and I believe so, and I could also say I may have experienced it myself, because four years ago I had a near-death experience. I was in the hospital, I lost a lot of blood, and I saw those beings at the end of the tunnel, three beings, and there was yellow light. I was in a well, I was looking upwards, and I hadn't read about NDEs by then, but when I came back from this experience, I decided I would try to integrate this also in my professional life. Not just my personal life, of course, but my professional life as a physicist and as a neuroscientist. So I may have had the experience of glimpses of what an afterlife would be, and I'm not ashamed to say it in this way, and then one can do science of it, and then one can do philosophy of it.One can think about what -isms we were discussing, what views on reality would allow those experiences to be really ‘real,’ as opposed to, well, poor guy, the brain was kind of broken, it must have been a hallucination. Do you have a view about whether individuality or “the ego” persists after death, or whether we sort of merge into some sort of cosmic consciousness instead?I don't know, but my view would be along those lines you're suggesting. I think we could speak about a kind of universal mind, and then the problem is not how we emerge from matter, but how we fragment from a more holistic consciousness into these individual eddies and then when we die, this kind of dissipates.But I'm not sure. For instance, idealism would promote that view, but then what would survive of us after these eddies just vanish and become again the big Consciousness, I'm not sure what that would be. I don't know for sure, but I would tell you I believe something of us survives.And there are other lines of research, not just near-death experience, that can address this really hard question of survival. For instance, there are children who remember previous lives. This was studied by Ian Stevenson at the University of Virginia for more than 50 years.___Research takes place within a selection mechanism that also sometimes reinforces things that are not very scientific.___It's amazing research. He went all over the world, especially in the East, and collected all these case studies, all these stories. In plural, these were data of kids, very young age, who would describe up to 40 items that then he could go and verify.There was no internet. There was really no way the kid could know. Why would the kid say that when I was living in this other body and I was a woman and that's how my house would look like or that's how I would die, right? Again, there is evidence, not proof, but there's evidence not only that something weird and interesting is happening as we cross the threshold, but also when we come back to this life.Scientists should not be afraid of studying this, but they are because there's stigma. There's usually stigma upon the enigma, and this is so unfortunate. And one of the reasons is because of the ideology of materialism, because those things cannot be possible. What is wrong with the politics of science such that they have generated this stigma?So many things. Science is a human activity to begin with.So it falls prey to all our passions and ego and greed. That's one thing. Science is a job for the good and for the bad.You need to get a salary. You need to get grants. Research takes place within a selection mechanism that also sometimes reinforces things that are not very scientific.And then, we didn't have time to unpack this, but science for many years become entangled, as I was suggesting before, to other -isms, materialism, secularism. So anything that smells like the afterlife, people may think has to do with God, and then they freak out.Anything that suggests that there's something about the mind that may not need a physical material substrate to exist, it smells like non-materialism. So, all these -isms are ideologically blocking that kind of research, and then there are all these sociopolitical constraints as to what should be studied and what shouldn't be studied.I call it the backstage of science. Sometimes we scientists or science communicators seem to speak as if the data is the only thing that matters. We say, well, data and theory.But then there's a third leg of this stool, which is all the politics that goes behind the scenes. And we often don't speak about this, and it's quite vicious and petty, and it's very real. Why is materialism so attractive to most scientists?Well, an easy answer is because we've grown up with it.It's what the educational system promotes, and that's what you hear when you go to university. So it's like growing in a culture. It feels like the air in which you breathe.So it's very hard to begin with to detect, well, maybe there's another alternative. Maybe there are other ways of doing science, other environments in which one could do science. That's one reason.And other reasons maybe are more profound, and I'm not qualified to explain them, but I could say, looking at this 400-year history of science, since it started around 1623 with Galileo's book The Assayer, that science went and coupled with all what's going on in the West.And so the fall of religion, you could say, and science presented us this new alternative that then could be coupled very well with other -isms, and this idea of growth, and then science losing its good twin brother, which was philosophy. There's a whole natural history of science starting as philosophy, kind of emancipating or breaking out from philosophy, and then marrying technology, and then marrying other social systems.From that point of view, materialism is a very convenient idea to propose. There were attempts, like the German idealists tried to do a more romantic science. But no, the idea prevailed, like Francis Bacon said: You should pursue nature through all her corners, he said, and make her spill her secrets.Our attitude towards nature in the science that dominates is very much reflecting how we treat nature in our society, in our culture, like a resource to extract secrets by force and then dominate it. How is materialism related to the notions of growth and progress? What's wrong with having a productive citizenry?This is another very interesting and very difficult question to answer.But there's this recent book coming out by Paul Kingsnorth. In it, he explains this idea of the machine and this idea of progress. And this, again, this conflation of more is better, of we need to go forward always, and convincing us that the way to do that is to continually extract more from nature. But because we don't have the religious context anymore, because God is dead, then what do we have? We have what we can do as humans with our own gadgets.It's kind of the story of the Promethean fire. We will just build anything to make ourselves God.A good example today is transhumanism. Transhumanism is this pseudo-religion dressed in technoscientific language whose goal is very religious. They promise immortality, they promise redemption, they promise transformation of the entire natural world, but it's done by human means through technology. Are you suggesting that we can't have ethics without religion?Well, we should have ethics with or without religion. That's another pruning that has happened in science. We say, forget about aesthetics, although some physicists still think that beautiful means probably true, and forget about politics. We pretend there's no backstage of science, and even let's forget about ethics.___Science needs to be in the service of mankind.___Scientists, when they become more like engineers, they're just thinking how to make things work so that they can go to the moon, go to Mars, make machines that think, but they don't think whether that's a good idea.And also consider metaphysics. Many scientists for a long time pretended, and maybe that comes from the stream of positivisms, that really one doesn't need metaphysics at all, except that materialism is always the metaphysics running the system.You see, it's not just ethics. It's the pruning of all of these, you could say, five main legs of philosophy that just makes a kind of unconscious science, a science that doesn't really know what it's doing. It's doing it very well locally, but it just doesn't know what it's doing globally. Do you think science has to have an ultimate vision and purpose behind it for it to be effective or for it to be meaningful and transformative?Yes, a way I would say that is that science needs to be in the service of mankind. And it hasn't been that. And we can see it through, you know, when we discovered the secrets of the atom, and all of a sudden, the Manhattan Project, and then we create nuclear weapons.And now we're trying to crack how machines may think, and now we're creating this mess, right? So science needs to be in service of mankind, not in service of a few ideas that maybe want to make more money or just dominate upon nature. What about planes, trains, automobiles, and modern medicine? Hasn't science served mankind by helping us develop those technologies?Yes and no. I see where you're going, and it's fair.I came here by plane, and it's a blessing. When I almost died, the surgeons did their job, and they saved my life. But these two forced choices between Luddites and Silicon Valley types, I think, of course, it's a false dichotomy.Progress, in a way, it's good, but we often don't speak about the dark side of the moon. We say the great things that progress has brought, and we don't speak about the disasters, the side effects that it has come with, and the same when we promise new technologies. We tend to think that any technology is great, that email is going to save us so much time because we don't need to write letters and send them anymore.Is that true? I spend so many hours a week writing emails. Let's just say there are great things about it and bad things about it. People like Harvard psychologist Steven Pinker, for example, argue that we've made moral progress over time because of the Enlightenment. Do you think that's totally wrong-headed?I think he's emphasizing a side of the moon, and he does that very well, and you can find tons of plots where there's a slope going up and say it's great. But I think he should also tell the not-so-friendly story.But if your ideology is just to resist and continue to explain that the Enlightenment is the best thing ever and reason is the best thing ever… this feels to me like you're worshipping these abstractions.I'm very critical of it and also of these, again, science communicators and scientists that say, Oh, science says, in the name of science, experts say. It's like, come on, let's be careful because we can shoot ourselves in the foot by putting forth to the people an image of science that we know is not really true. Recently there's been a resurgence of spirituality and of people who say that they're spiritual but not religious, especially in the United States. If materialism is going away, what is going to fill that gap? Are we going to return to traditional religion? Do you see that being connected with the rise of the political right?I'm not a fortune teller, so I don't know what's going to happen. But, yeah, we could say we're in this post-materialist age and even post-secular age. One cannot come back to the past, but maybe just to contact with the roots is a good idea.What do I mean by that? I think we need to do a science 2.0, a science that says thank you to Galileo and thank you to materialism, but we need to reinvent even a new kind of scientific method. We need to do so in a culture where we realize humans cannot thrive in a vacuum where there's this idea that the sacred has to be removed.Now, how do we do that without bringing in back all the vices of religion? I don't know. I'm from a Catholic country.Here we are in England, so there are differences and interreligious dialogue has always been a challenge. But I think maybe a way of putting it is: after all these conflicts and branchings I was quickly alluding to, science from philosophy and then also from religion, now there's a time of reconciliation perhaps and maybe debates in the proper sense, like exchange of ideas in service of learning and getting into something higher than both poles. We need science to talk to religious people and it's interesting when people say they're spiritual and not religious.I think this is just a way of saying, no, I don't want to go back, I want to go forward. But at the end of the day, religions have offered us practices and grounding that we now desperately need. Everybody can and should just meditate or pray or do whatever they want, but we're in a crisis and it's time for reconciliation. What do you say to critics that say you are merely projecting our need for meaning onto a fundamentally indifferent universe?Yeah, I know that the typical science communicator says something like this. But we're not projecting. Human beings feed on meaning.It's the other way around. If you're a materialist, because the only thing that there is is matter, all that comes next, free will, consciousness, meaning, this is a kind of illusion that we need to explain.They're just craving for meaning, but there isn't really for them. I would also like to remind my materialist friends that for decades, if not centuries, they've said in the name of science, we know that this and this and this doesn't really exist. I think now they sense they're forced to say, well, actually, we don't know. We've been saying, for instance, that there's nothing after you die, and now probably they need to admit that they don't know the answer.___We need to do a science 2.0, a science that says thank you to Galileo and thank you to materialism, but we need to reinvent even a new kind of scientific method.___So it's a moment to open up possibilities and also to gently but fiercely critique these claims that I think harm society. If you say in the name of science, get on with it, when your father dies, you'll never see him again. Well, what the F do you know about it? You haven't studied the literature, you haven't had any of those experiences, and basically what you're doing is you're just doing marketing on ideology. This needs to stop. Do you think that it's scarier for some people to entertain the thought that there might be life after death, compared to a materialist worldview where you just die, given that there might be consequences for unsavory behaviour?Well, death and dying is scary. It's maybe the ultimate ending. It's a limit on life, and when we're in this conquest mode, we don't like limits.And it also has, there's a shockwave backwards, so I think if you change your notion of what death is or may be, you live differently. It also has consequences, as you're saying, for the future because this is not our only goal here and we come back in whatever form. And again, different religions would say different things. I the East, they are more happy with the idea of reincarnation, and here in the West, there are other preferences. But in any case, it changes how we live, and that's really what matters.It's not about just projecting or imagining what we'll be after, but how we live now and also how we treat those who are dying. So it goes from the individual to the families, to the hospitals.Now in the near-death research I do, this has ramifications at all these levels, all the way to society.But our society is thanatophobic. It has a phobia of death. We don't want to hear about death, and this is another thing we need to put on the table and be willing to talk about it. Do you think that we might get closer to answering ultimate questions like why is there anything at all if we jettison materialism?That’s an excellent question, Simon. Two things: we should stop treating reality, I believe, as a great sudoku, as an enigma, as something that with intelligence, money, and time that we will crack and instead treat reality more like a mystery. And what you do for in front of a mystery is not to be the clever guy in a class and say “I’ll solve you” but more like “I will bow and you will transform me.”I know this sounds a bit like a scientist speaking like a mystic. But I think this reorientation is needed. In the end, we won’t crack the big questions, but they will transform us. If we free ourselves from this prison of materialism, the way we will explore these questions will be freer, more creative, and in service of mankind. Do you think exploring mystery is the reason why we are here?I think we are here because, and this pseudo-theological argument I’m making off the cuff, But the One, the Absolute, if there is such a thing, had everything except limitation. We are that absolute experiencing that contingency. It’s like an act of divine proprioception. It’s a wonderful adventure, it’s just incredible to be alive. Perhaps we have forgotten why we are here and the whole point is to experience the flesh.Let me end by saying this. I criticize materialism harshly. I bang on this dead horse, because I think it’s dead. But matter is a great mystery. So maybe my invitation is as follows: hey materialist friends, come here, let’s work on materialism 2.0! Consciousness is a mystery, but matter is also a mystery. The fact that we can have an intersubjective experience consensus, the fact that we can apply mathematics, that we can measure things... the physical world we take for granted, but it is a great mystery too.Maybe that’s related to your last question: why are we here? Why did spirit decide to incarnate? Being in the flesh may be a great thing if spirit decided to do so.Àlex Gómez-Marín, thank you very much.My pleasure.
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