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FULL SHOW: Inside INdiana Business 10/11/26
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11 Players Withdraw From WTA Wuhan Open
As the Asian swing continues the final stretch of the season prior to the WTA Finals, a significant number of withdrawals have affected the Wuhan Open just days before the tournament starts. Which Players Withdrew from the WTA Wuhan Open? Elena Rybakina is among the most surprising withdrawals from the tournament. Weeks after becoming World …
Bills' Josh Allen offers challenge for Rams' defensive progress on Monday night
Allen accounted for 342 yards passing and 82 yards rushing without a turnover in his memorable last visit to SoFi Stadium.
Bills' Josh Allen offers challenge for Rams' defensive progress on Monday night
Allen accounted for 342 yards passing and 82 yards rushing without a turnover in his memorable last visit to SoFi Stadium.
Retail holiday hiring shaping up to be worse than last year
The push to hire retail workers for the holiday shopping season is both starting earlier and ending at a lower total than in recent years.
October 11th Injury Report For Houston Rockets vs Dallas Mavericks
While it's hard to say for sure who will and won't take the court in this last overseas postseason game, let's walk through some of the possibilities.
Leclerc Points at Ferrari: “We Have Lost Pure Performance”
The Monegasque is not satisfied with third position in the Sprint qualifying in Singapore, assures that the SF-26 has lost competitiveness in the last races and that it is still not at the level of Verstappen and Russell over one lap.
Franciscan Health, Diocese of Gary partner for Respect Life celebration
DYER, Ind. – More than 600 Catholic school students from across Northwest Indiana gathered at Franciscan Health Dyer last week for the 33rd annual Respect Life Celebration. The event, co-hosted by Franciscan Health and the Diocese of Gary during Respect Life Month, aims to celebrate life at all stages with the goal of drawing attention to the lives lost to abortion. The theme for this year’s Respect Life Month is “Mary, Mother of Life.” The Most Rev. Bishop Robert J. McClory of the Diocese of Gary presided over the service. Bishop McClory used the analogy of pumpkin farming
Israel's hottest degrees: medicine leads demand as AI expands, computer science declines
Some 350,900 students are expected at 57 institutions, a 2.1% increase; around 70,000 served in the military reserves last year, while women account for 58.6% of enrollment and 61% finish bachelor's degrees on time, versus 43% across the OECD
Grades for Cardinals Starting Pitchers in 2026
As a unit, the St. Louis Cardinals’ starters posted mediocre-to-slightly-below-average full-season stats in 2026. They finished 20th in ERA (4.27), third in HR/9 (0.99), 14th in FIP (4.09), and 26th in batting average against (.250). But there was more good than bad to take away, as several of St. Louis’ young starters took steps in …
Tuipulotu is called in after Capstick ruled out
EXETER have signed No.8 Carwyn Tuipulotu for the rest of the season. The 25-year-old, who has represented Wales at Under-20 level, played in France last season for Pau and was a free agent. He has most recently been training with Dragons having previously played for Scarlets, and had a spell with Saracens in 2025. “After […] The post Tuipulotu is called in after Capstick ruled out appeared first on The Rugby Paper .
DOJ says it's investigating whether White House TV pool's coverage halt violated antitrust law
The U.S. Department of Justice is investigating whether the decision of the White House television press pool to halt coverage of President Donald Trump last month violated antitrust law.
DOJ says it's investigating whether White House TV pool's coverage halt violated antitrust law
The U.S. Department of Justice is investigating whether the decision of the White House television press pool to halt coverage of President Donald Trump last month violated antitrust law.
DOJ says it's investigating whether White House TV pool's coverage halt violated antitrust law
The U.S. Department of Justice is investigating whether the decision of the White House television press pool to halt coverage of President Donald Trump last month violated antitrust law.
Maple Leafs Get Telling Sergei Bobrovsky Reaction From William Nylander
As part of their monumental summer of change, the Toronto Maple Leafs brought in multiple new faces, including the likes of Nick Paul and Darren Raddysh from the divisional rival Tampa Bay Lightning, along with goaltender Sergei Bobrovsky, who had played the last seven years with the rival Florida Panthers. Of course, Bobrovsky had helped […] The post Maple Leafs Get Telling Sergei Bobrovsky Reaction From William Nylander appeared first on HEAVY.
Two former starters remain out for Purdue football vs Minnesota
Not much has changed on Purdue football's injury report. It's still missing a full time starting lineman from last season and a key defensive back.
TST Best Bets: October 10, 2026
Two unbeaten SEC heavyweights meet in Tuscaloosa on Saturday night, as Georgia visits Alabama with both teams looking to take control of the conference race. After splitting their meetings last season, the Bulldogs and Crimson Tide have another chance to make an early statement in the national title chase.Meanwhile, USC heads to Happy Valley for Penn State’s White Out game. The Trojans are looking to build on last week’s comeback win over Washington, while the Nittany Lions need a response after
How Spurs can make changes while preserving 'delicate ecosystem'
Mitch Johnson must balance the Spurs' starting lineup, player roles and team chemistry to preserve last season's NBA Finals magic.
Brewers Name Jacob Misiorowski NLCS Game 1 Starter Vs Dodgers
The Milwaukee Brewers have officially named Jacob Misiorowski their starting pitcher for Game 1 of the National League Championship Series (NLCS) against the Los Angeles Dodgers. The hard-throwing right-hander will take the mound Sunday night at American Family Field as Milwaukee looks to get off to a strong start in a rematch of last year’s [...]
10-man Tottenham strike back to hold Man Utd
Dominic Solanke rescued a 1-1 draw for 10-man Tottenham to ramp up the pressure on Manchester United boss Michael Carrick on Saturday.Manchester City won 1-0 at Old Trafford last month despite playing for more than an hour with 10 men.
Rayo Plastic Balls Protest Forces La Liga Match Suspension
Rayo Vallecano’s long-awaited return to their Vallecas stadium ended in chaos on Saturday. The La Liga match against Athletic Club was suspended after local fans repeatedly interrupted play by throwing hundreds of small plastic balls and paper airplanes onto the pitch, a coordinated protest against club president Raúl Martín Presa, in what should have been […] The post Rayo Plastic Balls Protest Forces La Liga Match Suspension appeared first on HEAVY.
Dire Estimated Gears of War: E-Day Sales Raise Queries About Last-Minute PS5 Cancellation
Predictions peg full-price sales at just 230k
Is Elevance Health (ELV) Undervalued After Its Recent Share Price Rally?
Elevance Health (ELV) has been on investors’ radar after a recent share price move, with the stock last closing at US$412.70. That shift now meets a business generating US$201.1b in annual revenue. Recent trading has been firm, with a 1-day share price return of 2.93% and a 7-day share price return of 6.80%. Elevance Health’s year-to-date share price return of 16.50% and 1-year total shareholder return of 19.16% point to momentum building despite a small 3-year total shareholder return...
Week 5 Preview: Los Angeles Rams vs Buffalo Bills
The Los Angeles Rams return home to face Josh Allen and the Buffalo Bills in another primetime game on Monday Night Football. The Rams will get a chance to prove themselves against a quality opponent.
Brian Schottenheimer Must Answer for More Than the Offense
Brian Schottenheimer faces scrutiny after the Cowboys’ loss to Tampa Bay exposed problems that extend beyond the offense and into his entire team.
Projected lineup for last-place Tottenham vs. Manchester United
Tottenham returns to the international break with a trip to face Manchester United on Saturday, Oct. 10.
No Celtic deal for Bakayoko, and rightly so
Contrary to rumours flying around over the last few days, Celtic will NOT be offering a contract to former French international Tiemoue Bakayoko…Tiemoue Bakayoko of AC Milan celebrates with the fans...
Column: Life lessons from the WYO Film Festival
What makes the annual WYO Film Festival — which just wrapped its ninth installment last weekend at the WYO Performing Arts and Education Center — such a unique opportunity is
Red Wings Prospect Discusses His Lost Summer
Excitement quickly turned to agony for Detroit Red Wings prospect Eddie Genborg. When his Swedish season concluded early last spring, […]
Washington’s Physicality Gap Amplified in Iowa Loss
Elijah Brown’s second-half performance struck life into the Washington offense, but it wasn’t enough to overcome the hole it dug itself against Iowa in the first half. The Huskies began the game with five straight punts. In what Jedd Fisch called a measuring stick game against the Hawkeyes, his team failed to measure up to …
From The Social Reckoning to Harriet Kemsley: your complete entertainment guide to the week ahead
Jeremy Strong plays Mark Zuckerberg in Aaron Sorkin’s sequel to The Social Network, and the Last One Laughing star reckons with divorce in her new standup tour
Zelda: Ocarina of Time Switch 2 pre-orders set Amazon record, dominating GTA 6
The Ocarina of Time remake and GTA 6 should overshadow all November competition. Yet physical Amazon sales of the Zelda title are moving at an unprecedented pace. Nintendo’s Switch 2 exclusive game has sold more than 100,000 copies in the last month alone.
How Long Does RAM Last In Your PC?
If conditions are ideal and you're mindful, RAM can last for decades, but there are a number of things to consider that could impact its lifespan.
Free Gemini app users now only have access to ‘Auto’ models
As announced last week, Google is rolling out a big change to the Gemini app experience for users on the free plan.
Dodgers tap NLCS rotation order to replicate dominance over Brewers
Dodgers pitching dominated the Brewers in last year's NLCS. They are hoping Tarik Skubal and Yoshinobu Yamamoto can set a similar tone in this year's rematch
Deadly 2026 heat season shatters state records for heat-related emergency calls, fatalities
The annual Maryland heat season ended with record-breaking heat-related illnesses and deaths: The 61 fatalities shattered the 2012 record of 42 deaths, and 1,657 emergency calls topped last year's 1,634, the previous record. Health experts point to climate change.
Nets’ Wolf, Traoré Taking Sophomore Leaps in Preseason
Explosive driving and elite playmaking from Brooklyn's rising sophomores signal a potential bench revolution, transforming last season's developmental growing pains into a formidable second-unit strength.
Elon Musk’s Ex-Wife Claims He Cut Daughter’s Health Insurance
Elon Musk’s estrangement from daughter Vivian Jenna Wilson is getting another deeply personal airing, this time from her mother. In […]
Democrats’ mail ballot shift: From the Politics Desk
Plus, what we learned from last night’s debates.
‘Avatar: Seven Havens’ review: Beloved franchise gets vibrant expansion
The sequel to "Avatar: The Last Airbender" and "The Legend of Korra," premiering Friday on Paramount+, is a worthwhile franchise addition, writes our reviewer.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Trump says US to get diesel from Russia
Trump’s shocking announcement comes after he signed a sweeping Russia sanctions law last month.
Five Bold Predictions For Ohio State Vs. Maryland
We had a decent week last week with two correct bold predictions! Let's keep that momentum going as Ohio State takes on Maryland this week.
Google rolling out Android 17 QPR2 Beta 7 for Pixel
Android 17 QPR2 Beta 7 is now available for Pixel devices even as testing on 17 QPR3 got underway last week.
Wake Forest vs NC State Preview
As Jake Dickert tries to put his own imprint on Wake Forest football, there is a major opportunity on Saturday. The Demon Deacons travel to Raleigh to face NC State, a school that has given Wake plenty of trouble in recent years. Wake comes into the game at 4-1 overall and 2-1 in ACC play. …
Bears can solidify contender status by landing 17.0 sack veteran
Chicago could use one last piece.
Kīlauea's swelling summit helps scientists forecast lava fountain eruptions
Episodic lava fountaining is a rare volcanic behavior in which repeated, hours-long bursts of molten lava and gas are spewed from volcanic vents, with quiet pauses lasting days to weeks between episodes. ...
'Avatar: The Last Airbender' reveals fourth series, this one based on Avatar Kuruk
News out of New York Comic Con!
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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Trump bucks and the politics of mailing checks
The checks started going out last week, nearly one million of them, and mostly to battleground states. With a return address for the U.S. Treasury and a letter enclosed signed by President Donald Trump, these one-time checks for $500 were ostensibly government rebates for Obamacare enrollees who overpaid. In the accompanying letter, however, Trump attacks his predecessor and talks about his record in office on an important issue he’s not polling well on, which makes it seem more like the most expensive political mailer in U.S. history. The average piece of direct mail costs between 30 cents and $3, according to Mail Processing Associates, a print, mail, and fulfillment company. At $500 a pop plus roughly 50 cents each to issue the paper check, the cost of Trump’s healthcare mailer sent to more than 950,000 enrollees comes in at more than $475 million. Trump’s midterm healthcare message “For years, the Biden Administration overcharged you to fund the operation of HealthCare dot gov,” Trump wrote in the letter. “That money belongs to hard-working Americans, not the Government, and now, I am returning it to you!” In the letter, Trump makes false and misleading claims about his administration’s record on healthcare costs, an issue Democrats have a 20 point advantage on over Republicans, according to a recent poll from KFF, a nonpartisan health policy think tank. Trump touts his administration’s TrumpRX program, which he claims is “delivering massive discounts.” However, new research from KFF found that of a selection of drugs available on the TrumpRX platform, just five were the lowest price, while 13 were the highest price. Trump also falsely claims in the letter that he’s fighting to lower healthcare costs. In reality, average monthly premium payment costs for enrollees rose 58% under Trump while marketplace sign-ups declined 5%, per KFF. Under Trump’s One Big Beautiful Bill Act, it’s estimated 10 million more Americans will be uninsured by 2034. You get a check and you get a check and you get a check Trump’s long promised cash outs to his fans, from his days as a casino operator and gameshow host to his presidency. During the early days of the COVID-19 pandemic in 2020, the first Trump administration made the unprecedented move to put Trump’s name on checks that went out under the CARES Act (notably the $500 refund checks this time around don’t feature Trump’s name). Ever since, Trump’s been chasing that high. In his second term, Trump’s promised more stimulus that never arrived, like refund checks from DOGE cuts and tariffs, while he said at his party’s convention last month that he’d give out $5,000 checks to everyone if Republicans win in November. In reality, DOGE overstated its cost cutting and Trump’s government actually now spends more than former President Joe Biden’s, while Trump’s tariffs actually grew the trade deficit. His proposal for $5,000 checks would add about $1.2 trillion to the national debt. The problem is there’s no money to give. These $500 checks — plus $90 Medicare rebate checks also going out as well as $250 deposited this week in some Trump Accounts for kids courtesy Dell Technologies CEO Michael Dell and his wife Susan — represent the closest Trump’s going to get to making good on his promise to deliver cash fast. And the checks seem especially targeted. Though the $500 checks went out to enrollees in one of 30 states that use the federal HealthCare dot gov marketplace, a Reuters review found 71% of the payments, or $339 million, went to enrollees in 13 states that have the most competitive elections for governor and U.S. Senate. Most Americans don’t buy it Could Trump bucks sway the election? An Economist-YouGov poll found 57% of U.S. adults doubt Trump will deliver on his promise for $5,000 checks, compared to 21% who do. “I’m waiting on my DOGE check and I’m still waiting on my tariff check,” one 2024 Trump voter who’s since turned on him told a recent focus group. “It felt like kind of trying to buy people’s votes, which honestly felt like in elementary when the class president was like, hey we’re going to take you to the water park if you vote for me. It’s like, I don’t think it works like that.” But for voters in swing states who got a check, it could still matter. One survey published in 2022 found receiving a physically personalized check in the mail during the pandemic was associated with a much greater self-reported likelihood of voting for Trump in 2020, and those gains mainly came from out partisans. The issue for Trump comes if these checks are mostly going to Obamacare enrollees whose premiums have gone up by more than just $500 since he took office and who view the money as something like a bribe before the election rather than an actual long-term solution to lowering household costs. Spending $500.50 per mailer would be absurd as a normal campaign expenditure, but since Trump’s checks and letter are a government rebate, his campaign and super PAC didn’t have to spend a dime and he got out his message regardless. If enough voters in key states are swayed by the one-time payment, it could prove to be the best $0 the Trump campaign spent. 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