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Health fair draws more than 1,000 in its 45th year
More than 1,000 people turned out for the 45th annual Baxter Health and KTLO Health Fair and Expo on Oct. 7 at the Mountain Home Community Center. Baxter Health CEO Ron Peterson said 75 vendors and more than 250 volunteers and staff worked the daylong event, which offered free screenings, resources and health information. He
Why is health-related economic inactivity on the rise?
More people in the UK of working age are leaving the labour force because of poor health than in other similar countries. An effective policy response requires understanding the rise of work-limiting mental health issues among younger workers and musculoskeletal conditions among older workers.
Commentary: Pennsylvania's GOP members of Congress are failing us on measles.
Tragically, more than 1,000 people in Pennsylvania have been infected with measles in 2026, now associated with 198 hospitalizations and five deaths. In neighboring New York, Gov. Kathy Hochul just declared a statewide health emergency as cases surge in rural counties. Yet of Pennsylvania’s 1,078 cases in 41 counties (as of last Thursday), less than […]
'It could have been a very different history': Researchers are finally starting to pin down how many Indigenous people were living in the Americas when Columbus arrived
Archaeologists and geographers have been trying to estimate the pre-1492 population of the Americas for decades. But it's difficult.
Over a hundred people gather in College Station to raise awareness about mental health
Today is World Mental Health Day, and people across the globe are hoping to break through the stigma surrounding mental health and show others they are not alone.
Celebrating Indigenous Peoples Day in the Face of Political Erasure
Overview: Indigenous Peoples’ Day offers an opportunity to recognize and celebrate Native peoples, confront historical revisionism and ongoing efforts to erase Indigenous contributions, and promote greater understanding of Native history, cultures, and sovereignty. Guest Opinion Falling on the second Monday of October, Indigenous Peoples Day is a chance to collectively celebrate the history, cultures, and […]
The science, instinct and hard work behind Roosters’ success
Enter your email address to get each Tribune edition sent to your inbox Subscribe There’s a fair bit of unseen work that goes into winning an NRL premiership, dating back many months - just ask Simon Jones. The Sydney Roosters Head of Performance, who hails from Southland, has been in the thick of it. He played a lead role in guiding the 2026 champions through a marathon campaign that ended with a grand final win over the Newcastle Knights. The Roosters had to navigate the lengthy round-robin competition, including the pre-season, before playing through all four weeks of the finals series. It was a demanding stretch that tested the players and the staff responsible for keeping them on the field. “It is a hell of a beast, mate, to be honest,” Jones told The Roar Podcast. “There’s such a great group of staff there that know what they’re doing, and the boys are pretty professional.” Jones believed the Roosters managed the physical demands well, pointing to the health of the squad throughout the campaign and the decision to rest a significant portion of the playing group in the final round of the regular season. That call, made by head coach Trent Robinson and his coaching staff, proved valuable as the Roosters entered the finals with some energy in reserve. “We did finish the season physically where we needed to be, and we’d sort of had a pretty healthy squad all year,” Jones said. “To the team that do that, mate, mission accomplished, really.” It is the sort of work that often goes unnoticed when the spotlight falls on the players scoring tries and making match-winning plays, but Jones knows the cumulative effect of those decisions can be significant over a long season. After a win over Penrith had helped establish them as premiership favourites, losses to the Wests Tigers and Dolphins were followed by a defeat to the Panthers in the opening week of the finals. Rather than panic, the club refocused to position itself to challenge for the title. “The Tigers’ performance was probably the only one where you’re really quite disappointed because it’s hard to get to the top of the competition,” Jones told The Roar Podcast. “We had proof that we could; we knew what we needed to do. We just had to get back to that.” For Jones, the answer was not necessarily a radical change to the programme. It was about executing the basics consistently, both on the field and in preparation. “We just do the basics better than anybody else,” he said. “Whether that is actually the way you play the game or how you’re preparing, it’s just be really consistent, do the basics really, really well.” Like many professional sports teams, the Roosters are entrenched in sports science and performance data. The club has access to a range of information, including players’ sleep, GPS metrics and neuromuscular scores, helping staff assess how individuals are coping with training and competition. “We are very science-backed, and some people would say data-driven, but it’s people first,” he said. “The reason you collect all this data is to try and be the best for that person.” Jones said the club was also prepared to reconsider testing methods if they were not generating useful discussions or helping staff make better decisions. In an environment where technology is continually evolving, he believes experience and gut instinct remain important. “The data is no good unless you have conversations,” he said. “When you strip it right back, mate, trust the gut still and obviously, you know, just doing the basics really, really well.” The return of halfback Sam Walker provided a further example of the importance of individual determination and the work of the club’s medical team. Walker underwent ankle surgery late in the regular season, with his premiership campaign appearing in doubt. However, he was determined to return for the preliminary final. Jones said Walker was back at the training ground three days after surgery, walking freely enough to surprise those around him. While the surgeon’s work was crucial, Jones credited the halfback’s mindset as a major factor in the remarkable turnaround. “He was quite clear with Robbo after he got the surgery that he was going to make it back for the prelim finals,” Jones said. The Roosters’ performance programme also sits within a wider club culture that Jones believes is central to their success. Each season, players develop their own team mantra through a lengthy process facilitated by Robinson. It provides principles that the squad can connect to its actions on the field. Rather than simply carrying over the previous year’s wording after a successful campaign, the club repeats the process because the players’ ownership of it is what gives it meaning. “When it’s led, player-owned and player-led, mate, it’s really powerful,” Jones said. Get more from Logan Savory in the Substack app Available for iOS and Android Get the app Jones joined the Roosters in 2024 and said the environment had evolved as experienced players departed and younger members of the squad took on greater responsibility. Maintaining continuity in the club’s culture and preparation had helped the group navigate those changes. The premiership was a significant achievement for Jones, who acknowledged how difficult it was to win the NRL’s ultimate prize. However, he is already looking at how the performance programme can improve. “There’s still things within my role and things that I’d like to help improve at the club,” he said. For Jones and his team, the challenge now is to review the season, refine their systems and prepare for another campaign. The celebrations may have followed a memorable title win, but the work behind the scenes never really stops. The Southland Tribune is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
Plies Defends Trans People: ‘What Have They Done to Y’all?’
A comment about children and drag shows turned into a tense online exchange.
Kyrie Irving Reveals Bigger Purpose Behind His Mavericks Return
Kyrie Irving returned to competition Sunday in China with a message about what comes next. Fans have waited patiently for this day to come, and boy he didn’t disappoint. After more than 19 months away, the Dallas Mavericks guard spoke about his love for basketball, his legacy and the people he hopes to reach through […] The post Kyrie Irving Reveals Bigger Purpose Behind His Mavericks Return appeared first on HEAVY.
How ‘people power’ and business transformed medicine, but created a whole new set of risks
We’re seeing what happens when consumer demand collides with commercial interests for drugs including GLP-1s, psychedelics and testosterone. It’s a huge shift.
Study finds positive parenting teaches children how to experience joy—and could lead to better mental health
More than one in five adults in the U.S. experience mental illness each year, according to data from the National Alliance on Mental Illness. And more than one in seven young people ages 6–17 experience ...
Some Republicans reject Trump’s move to import diesel fuel from Russia
“It’s a grave error by the president,” said Rep. Don Bacon, a Nebraska Republican. “People realize that the sanctions on Russia are appropriate when Russia’s invading a country."
Business People: Hilton exec Mark Weinstein to lead Target marketing
RETAIL Target Corp., Minneapolis, announced that Mark Weinstein has joined the company as chief marketing and guest experience officer. Weinstein joins Target from Hilton, where he served as global chief marketing officer for all 28…
Over a hundred people gather in College Station to raise awareness about mental health
Over a hundred people gather in College Station to raise awareness about mental health
The Guardian view on mental health: overdiagnosis is not the problem facing young people
Editorial: Parity of esteem with physical healthcare remains a distant prospect. Ministers must do more to tackle rising distress
Do Women Really Suffer More Pain Than Men? Here’s What the Science Says.
An analysis of more than 6 million people found women reported pain more often across 11 body areas. The reasons remain unclear.
Candidate's View: I'm running to stand up for our neighbors, health, future
From the column: "People are working hard, carrying heavy burdens, and feeling entirely left behind by a political system that treats rural life as an afterthought."
CityLine: Maternal health and healing
This week on CityLine, we sit down with the people and organizations making maternal health a priority.
Marc Summers Says His Parents ‘Never’ Thought He Was ‘Successful’ Despite Impressive Entertainment Career (Exclusive)
Summers knew that he loved the command of an audience from an early age
Sunday Thoughts on the Cesspool Comment
I grew up on internet sports message boards. Back in high school i posted on CNNSI.com boards as well as a few others. When I was a junior in college, i found Texags and started posting there. At the time the site was small enough to where people knew you and called you by your […]
‘It’s Going To Solidify as One of the Greatest Games in History’ – Developers, Players, and Analysts Reveal How GTA 5 Took Over the World
Could GTA 6 be as big as its predecessor? We take a look at how GTA 5 became one of the biggest games in history, selling over 230m copies and being played by millions of people every week for over a decade.
Leaf Them On The Ground: Benefit More By Doing Less Yardwork
Every autumn, homeowners and gardeners tend to engage in a familiar ritual. As trees shed their leaves, people drag out rakes, leaf blowers and lawn bags to strip their yards bare before winter
This Reading Habit Is Quietly Winning at Mental Health — Eight Science-Backed Reasons Right Now
Your screen time report is judging you, your group chat is on fire, and somewhere on the floor is the paperback you “mean to get back to” once life calms down. Spoiler: life is not calming down. Yet a small, stubborn group of people keep doing something almost quaint – they read novels for fun....
Trump proclaims US 'golden age' of science
At a tech summit, the US president announced what he called the most ambitious set of science initiatives in decades, with new "national missions" to inspire the American people. But where exactly is the money going?
Global trust in science lower than before Covid pandemic, report finds
The proportion of people expressing at least some trust in science has fallen 5 per cent since 2018
Communities worry for their health after Trump weakens pollution limits: 'It's a kick in the gut'
Biden-era changes to the Clean Air Act would have tightened regulations for industrial sites, but the Trump administration has given exemptions to hundreds of facilities. People living near the sites are concerned about air quality and their well-being.
3 science-backed reasons you prefer vinyl over streaming
Research can help you better understand why some people genuinely consider vinyl to be the superior format for listening to music.
People on TikTok Are Stomping on Salt for Better Sleep—Here’s What Doctors Think About the Trend
Plus, what doctors think about the sleep hack.
Names in the News: People shaping the future of Lake Area business
Day earns State Star Award Dean Day, center director of the Louisiana Small Business Development Center at McNeese State University, has been named the 2026 Louisiana SBDC State Star. The […]
Scientists Gave People 2 Nearly Identical Meals. One Triggered Much More Insulin.
"We were shocked."
With Senate majority up for grabs, candidates fight for 'kingmaker' voters
Eight Senate races are considered the most competitive, nearly all in states with significant swaths of people unaffiliated with either major party.
How the GOP weaponized trans issues and left Democrats searching for a strategy
For the second election cycle in a row, the rights of transgender people have taken center stage politically, despite their accounting for only about 1% of the U.S. population and many voters identifying other issues as far more important.
Hope Network awarded federal grant to expand mental health resources
The Hope Network has received a $600,000 federal grant to expand mental health awareness and suicide prevention training across Michigan, helping an additional 5,000 people over the next three years learn how to recognize and respond to…
Voters have many reasons to be upset
The rising costs of fuel, food, and housing are wearing on people, and the labor market isn't helping, economist Joel Naroff writes.
Texas woman charges up to $2,000 to decorate people’s porches with pumpkins — and her business is thriving
From stay-at-home mom to pumpkin porch makeovers, Brandi Hazelett turned a love of autumn decor into a successful family business.
Health care shouldn’t be another job: Abels
Abels: People are already working hard enough. They should not have to take on a second job fighting for health care.
Who Were the Vikings? 21 Graves Weave a Tale of Hunters, Nomads and Sorceresses.
“The Sea-King and the Sorceress” examines the lives and deaths of the diverse people who called themselves Vikings.
New 'Age-Positive Public Health' movement launches in Maine
The Maine Council on Aging (MCOA) and Maine Public Health Association (MPHA) have launched a new Age-Positive Public Health movement to help make Maine a place where longer lives are healthier lives. According to a joint news release, the partnership brings aging and public health leaders together around a simple idea: Mainers are living longer, and we need to be much more intentional about helping people live these additional years in good health.
Business People Northwest Arkansas
Kennedy Hill was one of four associates hired recently by Rose Law Firm, where she'll work out of the business office in the firm's Northwest Arkansas office.
Project Amistad hosts health and wellness fair in El Paso
EL Paso, Texas (KVIA) - Project Amistad partnered with the YMCA of El Paso on Saturday morning to host a health and wellness fair focused on connecting community members with health-related resources. The event provided information and resources on health care access, mental health and physical fitness. Flu vaccinations were also offered to people who
Trust in science falls as Covid-era confidence fades, finds global survey
Across countries surveyed before, during and after the pandemic, 72% of people expressed at least some trust in science in 2025, down from 80% in 2020 and 77% in 2018
'A little puppy love': Meridian event highlights dogs' role in mental health
Organizers said events like PAWS for Mental Wellness help showcase the many ways animals can support people, whether through therapy visits, service dog training or simply companionship.
Bixby hosts first Wellness Walk to raise awareness about mental health
A first of its kind mental health awareness walk was held in Bixby on Saturday, bringing people together to break the stigmas surrounding mental health.
Trust in science falls as Covid-era confidence fades, global survey finds
Global trust in science falls after Covid, with the steepest drop among people facing financial hardship, a Wellcome survey finds. Read more at straitstimes.com.
Sad to see clubs can’t run multiple sides
HAVING just read the first round results of local league action it pains me to see that some teams are unable to fulfil their fixtures for whatever reasons. Is this the sign of modern times? People do not want to play or clubs cannot afford to run multiple sides. Back in my days before Leagues, […] The post Sad to see clubs can’t run multiple sides appeared first on The Rugby Paper .
Erie police say mental health may be factor in shooting that killed 9
Erie police are investigating mental health issues as they look for a motive in the mass killing in which a 45-year-old suspected gunman killed nine people, eight of whom were related, before killing himself at a residence on Perry Street on Oct. 9.
Erie police say mental health may be factor in shooting that killed 9
Erie Police Chief Rick Lorah said investigators believe gunman killed six people inside house before killing two women outside and then killing self.
Over 500 people came out to the Better Business Bureau's 19th annual Secure Your ID Day
This event is meant to help community members protect themselves from fraud and identity theft. Folks were able to bring up to three boxes of documents to get destroyed.
Wellcome Global Monitor 2026: Trust in science has declined worldwide, but the picture varies sharply by region
Based on surveys of more than 140,000 people in 140 countries, the Wellcome Global Monitor shows that trust in science has fallen since the Covid-19 pandemic and is lowest among people who feel the systems around them are not working for them.
Wellcome Global Monitor 2026: Trust in science under pressure
The Wellcome Global Monitor is the world's largest study of how people think and feel about science and health. The 2026 edition draws on surveys of more than 140,000 people in 140 countries, making it a uniquely rich and globally comparable data set on public trust in science.
Isaias leaves thousands without power, kills at least 4 people
Downpours spread across the Appalachians and mid-Atlantic as Isaias’ remnants headed north after knocking out power to hundreds of thousands in three states and killing at least four people in
Bessent mocks Sen Warren, wishes her 'Happy Indigenous Peoples' Day' in response to letter
Scott Bessent accused Elizabeth Warren of having little knowledge about financial markets in a snarky response to her 10-year treasury yield letter.
Esports team DRX seeks to broaden territory into digital entertainment
The esports industry continues to expand, drawing large audiences across game titles and appealing to an increasingly diverse range of people. The...
LGBTQ groups issue open letter condemning political discourse around transgender people
Transgender rights have again become a focal point in South Carolina’s U.S. Senate race after President Donald Trump used an anti-transgender slur while critici
Informanté on Instagram: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Spac
1 likes, 0 comments - informante_news on October 10, 2026: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Space Week is being held under the theme “Rocket Revolution”, reflecting the transformation of space technology from the first human-made satellite launched in 1957 to modern spacecraft, satellites, space stations and missions beyond Earth. Full story: https://informante.web.na/?p=401904 Photo: National Commission on Research, Science and Technology - (NCRST)".
Early-onset Alzheimer's disease shows different warning signs from established risk factors
A study by the University of Oulu and the University of Eastern Finland found that people who developed Alzheimer's disease before the age of 65 accumulated a wide range of health problems, particularly ...
Trump’s Medicaid cuts strip refugees and other legal immigrants of their health coverage
Advocates warn that without Medicaid, many people will delay care or rely on ERs, and that will further strain the health system. The administration claims the cuts help ensure immigrants can support themselves without burdening taxpayer-funded programs.
Trump says he will ‘make a decision’ on Hegseth plan to live-stream execution
The Pentagon has said a firing squad for the Fort Hood shooter is scheduled for Dec. 3. “By showing it, maybe other people won’t be doing what he did,” the president said.
A healthy Nordic diet may help you to live longer, but liver benefits remain unclear
In general, people who eat a healthy diet give themselves a significantly better chance of avoiding some major diseases than those who don't. The Nordic diet, also known as a northern version of the Mediterranean ...
Being your authentic self is serious work, founders say; why women need to be in the business of saying ‘no’
In a world that’s so focused on AI, now’s the time for entrepreneurs to lean into the authentic quirks that make their businesses different, said Colleen Robertson, encouraging women to “be OK doing something crazy and turning people’s heads.”
12 reactions · 3 comments | A politician allegedly killed for...
A politician allegedly killed for promoting health measures in the fight against Ebola. Health workers attacked, medical facilities put on fire. What's behind people's anger in response to aid in the...
A small-town Alaska fisherman has Republicans on the defensive as they try to keep US House majority
Bill Hill is running for Congress as an independent in Alaska and he's positioning himself as a working-class candidate who can relate to people's frustrations with high fuel and other costs.
A small-town Alaska fisherman has Republicans on the defensive as they try to keep US House majority
Bill Hill is running for Congress as an independent in Alaska and he's positioning himself as a working-class candidate who can relate to people's frustrations with high fuel and other costs.
Loneliness may steal nearly 6 years of good health
A large study suggests loneliness and social isolation can cost people years of healthy life, especially when it comes to mental health. Men experiencing both lost about 5.8 years free from depression and anxiety, while women lost roughly 3.7 years.
Seedy K’s GameCap: Florida State
There are times when the aura of sports is as marvelous and heartening as Friday evening’s sunset. There’s the game. The fandom. The sense of community. Victory makes it better. But, when you find yourself the morning after, thinking about one of those people who passed in and out and in of your life and […]
According to Science, People Who Use Emojis in Texts Have Higher Emotional Intelligence
You probably do it without thinking. A thumbs-up after confirming dinner plans, a laughing face to soften a sarcastic remark, a heart slipped into a goodnight message. Emojis have become so woven into the way we text that most of us never stop to wonder what those tiny icons actually say about us. But researchers...
We talk about mental health, but are we really listening?
For World Mental Health Day, a mental health reporter reflects on the people whose stories revealed the power of being heard.
Greek recipe developer shares her 2 favorite Mediterranean diet recipes
Maria Koutsogiannis spends hours every week making, eating, and thinking about the diet of some of the world's longest-living people.
Speaker Han makes 3 wishes for Taiwan, calls for political compromise
Legislative Speaker Han Kuo-yu (韓國瑜) on Saturday wished for a secure Taiwan, prosperity for its people and a thriving democracy, while urging the government and the opposition to resolve their differences through compromise.
What happens when you grow up not knowing your family medical history?
People who have been adopted or are in care sometimes struggle to access family medical history which could be crucial to their own health.
What happens when you grow up not knowing your family medical history?
People who have been adopted or are in care sometimes struggle to access family medical history which could be crucial to their own health.
Netflix plans substantial layoffs, sources say
Netflix plans a substantial round of layoffs as the streaming giant faces rising competition and pressure to retain its subscribers, according to people familiar with the job cuts. The cuts
Author Talk Addresses Profiles of People With Disabilities
Jennifer Chassman Browne Chaucer's Books will host Jennifer Chassman Browne for a book talk and signing of “See Us, Know Us: Profiles of Disability,” 6
State Department watchdog probing Kimberly Guilfoyle amid alleged $100,000 demand
The department’s Office of the Inspector General is also investigating the U.S. Embassy in Greece, two people familiar with the probe confirmed to NBC News.
Digital detox how-to; artificial intelligence in nursing; when to see your doctor about GI issues; plus other stories with Vanderbilt Health sources
Prevention interviewed Beth Malow, MD, Professor of Neurology and Pediatrics in the Vanderbilt Sleep Division, about a study that found insomnia is linked with a 26% higher risk of stroke and 28% higher odds of hospital admission. William Schaffner, MD, Professor of Health Policy, was quoted by Parade about the most common COVID symptoms people are experiencing right now, HealthLeaders interviewed Deonna Taylor, PhD, ACMP, RN, Vice President and Chief Nursing Officer, Adult Ambulatory Nursing, about how artificial intelligence will affect nursing practice. The Wall Street Journal interviewed Joseph Schlesinger, MD, Professor of Anesthesiology Critical Care Medicine, for a story about ICU alarms keeping patients from getting sleep and creating alarm fatigue for nurses. Cathy Eng, MD, Executive Director of the Young Adult Cancers Program was interviewed by the The New York Times about GI symptoms that patients should not ignore. Heather Jackson, PhD, APRN, Administrative Director, Advanced Practice, was interviewed by Fox17 about nurse practitioner roles becoming the fastest growing job in the next 10 years. Prevention interviewed Jonah Garry, MD, Assistant Professor of Medicine, Division of Cardiovascular Medicine, for stories about how sleep impacts your heart health and how to do a digital detox.
Oracle Health data breach in 2025 compromised data of 20M people: report
A 2025 data breach of Oracle Health’s legacy Cerner system compromised personal information belonging to nearly 20 million people, Bloomberg
COME ON DOWN! Greg Abbott Offering Access to Texas Governor’s Mansion in Exchange for Political Support
DALLAS, TX – Come on down!Career politician Greg Abbott would love to have you over to the Texas Governor’s Mansion, but only if you help him get reelected first.Through his Abbott Impact app, users earn points for completing various political activities for the Abbott campaign, like getting people out to vote for him, knocking on doors, and making phone calls. And just in time for the holidays, the app also lets you find out which political party your contacts belong to and how they’ve voted in
Community Science Takes Centre Stage on World Migratory Bird Day
World Migratory Bird Day marks its second peak day of the year by celebrating the people whose observations help understand bird migration,
Poll: Young voters think there is too much money in politics
A new poll out this morning reveals young American voters from all political backgrounds think there is too much money in politics. They also believe rich people and wealthy organizations have more influence on members of Congress than the individuals who vote for them. MS NOW contributor, author and pollster John Della Volpe joins Morning Joe to discuss the findings — along with Jeff Clements, the CEO of American Promise, a nonpartisan group focused on reducing the influence of money in politics, which commissioned the poll.
Map of states where most people could lose health care under Medicaid shift
The Medicaid changes could increase the number of uninsured Americans by 7.5 million in 2034.
Long Island commemorates third anniversary of Oct. 7 attacks
Earlier this week, commemorations were held across Long Island to mark the third anniversary of Oct. 7, 2023, Hamas attacks in Isreal. Synagogues and organizations held programs where people gathered to reflect and find strength in community.
Jimmy Kimmel Ridicules Trump For Awarding Elon Musk With Highest Science Award
“It is so nice when two terrible people can put their differences aside for the greater bad,” Kimmel said.
HHS launches new NIH clinic to study, care for people with vaccine injuries
The Health and Human Services Department has launched a new National Institutes of Health clinic to study and care for people with vaccine injuries.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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