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CSU researchers test AR ‘X-ray vision’ technology for judging distance in blocked-visibility situations
Research being conducted at Colorado State University is bringing technology once thought to be science fiction one step closer to reality. Augmented reality technology allows three-dimensional objects to be placed in real-world surroundings as if they were physically present. It is most commonly found in mixed reality headsets such as the Apple Vision Pro or...
Who slept best last night: Max Verstappen
Two in a row for the four-time world champion. Bring on 2027...
Over a hundred people gather in College Station to raise awareness about mental health
Today is World Mental Health Day, and people across the globe are hoping to break through the stigma surrounding mental health and show others they are not alone.
ATEEZ announces 2027 world tour, sets January kickoff in Incheon
K-pop group ATEEZ will return to the global stage in 2027 with a world tour spanning Asia, Europe and the Americas, extending its momentum ahead of...
Andrew Garfield says OpenAI film 'Artificial' turns lens on creators of 'new world'
LONDON, Oct 11 (Reuters) - Curiosity and fear powered actor Andrew Garfield's performance in Luca Guadagnino's OpenAI movie "Artificial", which premiered at the London Film Festival on Sunday.
Extreme heat threatens maternal health and newborn wellbeing worldwide
Extreme heat has led to a marked increase in the risks faced by pregnant women and their babies, according to a survey of 1,000 healthcare professionals in countries including Brazil, India and Zimbabwe.
William Shatner says he learned about ‘the world of homosexuality’ from kinky Alexander Skarsgård movie
William Shatner says he made a connection between a playful shove in the face from his friend Neil deGrasse Tyson and Alexander Skarsgård’s erotic drama ‘Pillion’ — specifically, about ‘the world of homosexuality.’
New Skeleton Horsemen thunder into the Old World
Tomb Kings of Khemri reinforcements rise from the sands.
GIA Hong Kong: Inviting the public to discover the science and wonder of natural diamonds
Behind the brilliant sparkle of every natural diamond lies a geological miracle formed deep within the earth over billions of years. To deepen public appreciation for these natural treasures, the Gemological Institute of America (GIA), the world’s leading authority on gemmology and creator of the 4Cs, is highlighting the scientific magic behind diamonds. GIA is helping enthusiasts, consumers, and industry professionals see natural diamonds in a whole new light while empowering the next generation of talent through its comprehensive educational programmes in Hong Kong.
World Street Series: BVB takes over Times Square
From morning to evening, Broadway between 43rd and 44th Streets became a temporary arena featuring two small-sided pitches decked out in black and yellow. More than 300 young players aged eight to 18 ...
Turning AI Ambition into Real-World Advantage
As enterprises race to adopt AI, Amitabh Sarkar, argues that AI’s real test is on infrastructure, and durable transformation will depend on converging networks, cloud, security, governance and trust.
World Food Championship returns this week
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Bishops around the world ask for prayers for Pope Leo XIV’s health
Prayers for the pope’s health have been pouring in from all over the world.
3 Stocks With Exposure to Prediction Markets as US Event Trading Grows
Prediction markets tied to sports, politics and real world events are suddenly trading like mainstream derivatives, and that surge is colliding with listed US exchange operators that already run futures and options markets. A new player like Kalshi floating an IPO story at a reported US$40b valuation hints at fresh competition and fresh demand. This piece walks through three stocks from the US regulated derivatives and exchange operators screener that appear positioned as potential winners...
8 fierce animals show just how metal nature is
‘Nature is Metal: It’s A Life-Eats-Life World’ shows Earth’s flora and fauna in all of their hungry glory.
WHO Director-General Candidates Address Global Health Reform In First Public Campaign Event
BERLIN - The WHO Director-General election process ignited its first public candidate conversation on Sunday (11 October) at the 2026 World Health Summit in
Statement From Archbishop Ronald Hicks on the Health of Pope Leo XIV
Your prayers mean the world to me, and please know that I am praying for each of you as well.
Hughes focused on Albania before World Cup dream
Wales forward Elise Hughes admits reaching the World Cup would fulfil a lifelong ambition.
Milwaukee Brewers announce 2026 NLCS roster vs Los Angeles Dodgers
The Milwaukee Brewers have enjoyed several well-deserved days off after clinching a berth in the National League Championship Series by defeating the San Diego Padres 3-1 in their best-of-five series. Like last year, they will face the Los Angeles Dodgers for the chance to earn their first World Series appearance since 1982, and their first [...]
Kona Destroys You Like No Other Ironman. We’ve Got the Receipts to Prove It.
From muscle micro-tears and brain fog to gut distress, science explains why racing - or even watching - the Ironman World Championship in Hawaii leaves you utterly steamrolled for days.
‘It’s Going To Solidify as One of the Greatest Games in History’ – Developers, Players, and Analysts Reveal How GTA 5 Took Over the World
Could GTA 6 be as big as its predecessor? We take a look at how GTA 5 became one of the biggest games in history, selling over 230m copies and being played by millions of people every week for over a decade.
Warm-Up Science Mapped: Nearly 1,000 Studies Reveal Where the Evidence Ends
A scoping review of 964 studies finds warm-up research dominated by short-term jump and sprint proxies, while injury endpoints, competition outcomes and real-world implementation remain strikingly underexplored.
Who gets to be a genius? Matilda effect and the women missing from science
Albert Einstein is probably the most quoted scientist in the world, and among the lines most popularly credited to him is one he almost certainly never said.
11 Players Withdraw From WTA Wuhan Open
As the Asian swing continues the final stretch of the season prior to the WTA Finals, a significant number of withdrawals have affected the Wuhan Open just days before the tournament starts. Which Players Withdrew from the WTA Wuhan Open? Elena Rybakina is among the most surprising withdrawals from the tournament. Weeks after becoming World …
📸 This week’s kit news 👕
Official reveals, leaks... it's been another news-packed week in the world of football shirts.On the agenda: special Pink October shirts, plus upcoming shirts for Real Madrid, featuring the return of ...
Photos: British Airways' Airbus A380 with world's biggest business class
British Airways unveiled its cabin designs for its retrofitted Airbus A380s, including 106 business-class suites spanning the upper deck.
Tim Samuelson: Altering the Griffin Museum of Science and Industry’s entrances will destroy its essence
When originally constructed as the Palace of Fine Arts for Chicago’s 1893 World’s Fair, the building was singled out for being perfect.
Column: Proposals up for vote and world health concerns
Two proposals involving a Constitutional Convention and reforming political spending in Michigan. are among the decisions voters will make in the November election.
Globo, Endemol Shine Brasil Pact for Global Entertainment Alliance
Brazil’s Globo and Endemol Shine Brasil forge strategic pact to develop and produce non-scripted IP franchises from Brazil or the world.
Galion woman speaks on mental health and aging at United Nations HQ
Duana Patton, CEO of the Area Agency on Aging in Ontario, recently spoke about mental health and older adults at the World Mental Health Week Leadership Forum.
Political Polarization Science Is Stuck on America, Landmark Review Warns
A landmark Nature Communications review warns that nearly half of all political polarization research focuses on the United States, producing findings and interventions that may not apply to the rest of the world.
Scientists Say the Secret to a Happier, Healthier Society May Begin in Childhood
How children are raised may matter for social well-being worldwide, with surveys across three culturally different countries linking supportive childhoods to adults’ trust and sense of belonging. At home, a child seeking comfort depends on a caregiver’s response, while time for free play offers room to explore. A University of Nottingham-led study linked these experiences,
Stalled publications: Inside the deadlock at the world's top climate science body
KATE ABNETT and SUDARSHAN VARADHAN, of Reuters, report on challenges ahead of UN climate talks in November, 2028...
Knicks champion Karl-Anthony Towns opens up about grief for World Mental Health Day
Knicks champion Karl-Anthony Towns is still grieving the loss of his mother six years ago to COVID-19.
AI is among 17 potentially ‘catastrophic threats’ that researchers say require targeted action
More than a dozen “interconnected catastrophic threats” pose significant risk to global health and wellbeing through the remainder of the 21st century, researchers say – including the potential for extinction. But targeted action from world leaders can help avoid worst-case scenarios.
USWNT Gets a Measuring Stick Ahead of the World Cup
The USWNT is still finding its footing after falling to No. 1 Spain.
Billionaire boarding school drops $17M on superyacht for science class
Le Rosey in Switzerland, the world's most expensive boarding school, has taken delivery of a $17 million solar-electric superyacht just so that the students can leave campus to study sailing, ocean...
Americans trust science more than peers around the world, survey shows
Just 40 percent of Americans reported a lot of confidence in U.S. hospitals and health clinics, the same proportion as in Portugal and Uruguay.
Wellcome Global Monitor 2026: Trust in science has declined worldwide, but the picture varies sharply by region
Based on surveys of more than 140,000 people in 140 countries, the Wellcome Global Monitor shows that trust in science has fallen since the Covid-19 pandemic and is lowest among people who feel the systems around them are not working for them.
Wellcome Global Monitor 2026: Trust in science under pressure
The Wellcome Global Monitor is the world's largest study of how people think and feel about science and health. The 2026 edition draws on surveys of more than 140,000 people in 140 countries, making it a uniquely rich and globally comparable data set on public trust in science.
Knicks' Towns opens up about grief for World Mental Health Day
Karl-Anthony Towns shared his emotional journey following the death of his mother six years ago to mark World Mental Health Day on Saturday.
Informanté on Instagram: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Spac
1 likes, 0 comments - informante_news on October 10, 2026: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Space Week is being held under the theme “Rocket Revolution”, reflecting the transformation of space technology from the first human-made satellite launched in 1957 to modern spacecraft, satellites, space stations and missions beyond Earth. Full story: https://informante.web.na/?p=401904 Photo: National Commission on Research, Science and Technology - (NCRST)".
Spain strike first and beat the United States in Washington
The Spain women's national team, led by Sonia Bermúdez, beat the United States 2-0 in a blockbuster clash between the world champions and the Olympic champions.Blistering start from La RojaSpain quic...
Mystery surrounds young worker's death at Russia lab studying severe diseases
The World Health Organization says it still doesn't know what caused the death of a young worker at a Russian lab focused on plague and other illnesses
Mystery surrounds young worker's death at Russia lab studying severe diseases
The World Health Organization says it still doesn't know what caused the death of a young worker at a Russian lab focused on plague and other illnesses.
The 6 Best Science Fantasy Books Released Since 1990, Ranked
From The Fifth Season to Gideon the Ninth, these science fantasy novels blend magic, technology, and unforgettable worlds.
Science-backed tips for improving mental health during World Mental Health Day
Saturday is World Mental Health Day, and psychologist and author Eli Susman joins Good Day Seattle to speak about the positive effects of "Micropractice."
Science-backed tips for improving mental health during World Mental Health Day
Saturday is World Mental Health Day, and psychologist and author Eli Susman joins Good Day Seattle to speak about the positive effects of "Micropractice."
Weekend Reading on Women's Representation: Arizona Congress Candidate Speaks Out About Her Rape, 'It’s OK to Talk About It’: Will Alexandria Ocasio-Cortez Run for President?
Weekend Reading on Women’s Representation is a compilation of stories about women’s representation in politics, on boards, in sports and entertainment, in judicial offices and in the private sector in the U.S. and around the world—with a little gardening and goodwill mixed in for refreshment! —Friday, Oct. 9, marked 115 years since the men of California went to the polls to decide whether the women they lived alongside would be permitted to join them there. —Bernadette Greene-Placentia, the Democratic nominee in Arizona’s 8th Congressional District with a real chance to upset her opponent, was reportedly raped while fixing one of her yard signs. "She chose to share her story because she knows many survivors struggle in silence, and she hopes that by speaking about her experience, others will know they are not alone," said a campaign spokesperson. —Pew Charitable Trust reports that 37 percent of Americans now believe a woman will not be elected president in their lifetime. I urge women like AOC to seriously consider a presidential bid in 2028. —The poet, essayist and translator Anne Carson was awarded the Nobel Prize in literature for her genre-defying work. Since 1901, the Nobel Prize in literature has been awarded 122 times to 104 men and just 18 women. ... and more.
World Mental Health Day: 4 Mental Health Tips For Busy Workdays
This World Mental Health Day, discover four practical ways to improve your mental health at work, manage daily stress and make wellbeing a priority.
Going from the business world to the statehouse
In Focus host Mike Kallmeyer hits the road to the Ohio Statehouse to talk with Senate President Pro Tempore Bill Reineke (R-Tiffin).
Film Review: 'Ray Gunn' is a Visually Rich and Surprisingly Effective Science Fiction Neo Noir from Brad Bird
Awards Radar seeks to provide objective, thoughtful, and wide-ranging coverage of the awards season, as well as the entertainment world in general
For World Mental Health Day, a check-up on the music industry
Consider it a musical manifesto devoted to mental health
For World Mental Health Day, A Check-up on the Music Industry
Consider it a musical manifesto devoted to mental health
World Mental Health Day raises awareness today
PITT COUNTY, N.C. (WNCT) — Today, October 10, is recognized as World Mental Health Day. The World Federation for Mental Health (WFMH) established World Mental Health Day in 1992, and the Worl…
Care Starts Here: Self-care Strategies for World Mental Health Day
Small, intentional acts of care can support our mental wellbeing, strengthen our resilience and help us be more present.
Being your authentic self is serious work, founders say; why women need to be in the business of saying ‘no’
In a world that’s so focused on AI, now’s the time for entrepreneurs to lean into the authentic quirks that make their businesses different, said Colleen Robertson, encouraging women to “be OK doing something crazy and turning people’s heads.”
We're moms with 7 kids between us, and we went to Disney World alone
My friend and I are both moms and left our seven kids at home to go to Disney World. We visited three parks, rode 12 rides, and loved every minute.
Different voices, shared challenges: mental health in athletics | FEATURE
It was a fleeting exchange at a press conference, but it touched on a much wider issue.
The winners under I-194? Wealthy donors, PACs and politicians
Imagine a world where Elon Musk can spend hundreds of millions of dollars influencing Montana candidates and elections, while local organizations are prohibited from spending a dime; where media giants
What Killed Europe’s Ancient Wild Cattle? Scientists Find a Disturbing Answer
The fate of Scandinavia’s aurochs warns conservationists worldwide that curbing hunting alone may not save species facing depleted genetic diversity and fragmented habitats. The cattle on today’s farms descend from aurochs, wild animals that once roamed much of Europe, Asia, and northern Africa. They disappeared from Scandinavia thousands of years before the species became extinct
Focus on reading's benefits for mental health
A partnership between a library and charity is working on projects for World Mental Health Day.
Focus on reading's benefits for mental health in Guernsey
A partnership between a library and charity is working on projects for World Mental Health Day.
The midterms stakes are high for these 2028 presidential prospects
The shadow primary for the 2028 presidential contest is quietly playing out as most of the political world is focused on next month's midterms. Democratic and Republican presidential prospects have
From tax to slack: this World Mental Health Day, reclaim cognitive space in the era of machine speed
The Project Healthy Minds Workforce Lab, a first of its kind coalition of employers and Harvard Business School, is tackling what works in mental health.
Don't let America lose our title as world leader in research
The United States spent more than two centuries becoming a world leader in science and humanities research, but we’re quickly losing that title.
Don't let America lose our title as world leader in research
The United States spent more than two centuries becoming a world leader in science and humanities research, but we’re quickly losing that title.
NI debut 'something I thought had passed'
Northern Ireland's World Cup hopes may have all but come to an end against Portugal, but for Kess Elmore the 4-0 defeat marks the start of a long-awaited international journey.
Arsenal star’s father insists his son is world-class
Mikel Merino continues to prove his value at Arsenal, with the midfielder delivering important performances for club and country despite often being overlooked when discussions turn to the best player...
Crocker sets sights on route back to the top
Lewis Crocker is looking forward and not back at his world title defeat by Liam Paro as he prepares for his return against Owen Cooper in December at Belfast's 02.
We talk about mental health, but are we really listening?
For World Mental Health Day, a mental health reporter reflects on the people whose stories revealed the power of being heard.
Amazon Small Business Event: Empowering the Next Generation and Scaling Service-Based Entrepreneurs
Join Hera Hub and Amazon for a hands-on workshop designed to help aspiring entrepreneurs and established service-based business owners bring new products to life. Amazon experts and small business owners will provide practical guidance, useful tools, and actionable next steps to launch a product and build a business with Amazon. This event is free but space is limited to 60 participants and will fill up. The event includes a light breakfast and lunch. Participants will choose from two specialized tracks based on their goals and stage of business. TRACK 1: NEXT GENERATION From Product Idea to Online Store Designed for aspiring young entrepreneurs, from junior high students through college and beyond, who have a product idea or want to explore the world of e-commerce. Amazon small business owners and Amazon experts will review topics such as: • How to develop and refine a product idea • How to set up and sell products on Amazon • What to consider when pricing, marketing, and fulfilling orders • Practical next steps for moving from idea to launch Whether participants already have a product in mind or are simply curious about entrepreneurship, this track will help them see what is possible and give them a roadmap to get started. TRACK 2: SERVICE EXPANSION Turn Your Expertise Into a Product Designed for consultants, coaches, speakers, creatives, and other service-based entrepreneurs who want to expand beyond trading time for money. Participants will explore how to transform their knowledge and expertise into tangible products such as: • Books and workbooks • Journals and planners • Card decks • Educational tools and resources Amazon small business owners will share how they identified viable product opportunities and created a product that can generate revenue beyond their one-on-one services. An Amazon expert will also review self-publishing and other ways to build a business with Amazon. By the end of the workshop, participants will leave with greater clarity, practical guidance, and a tangible next step toward launching or expanding their product-based business. The event includes a light breakfast and lunch. This event is free but space is limited to 60 participants and will fill up.
'Tip Toe' is one of 2026's most talked-about TV shows. Russell T Davies 'would love to be wrong' about it.
"In writing this, in saying what I believed about the state of the world, there was part of me hoping I was wrong."
Greek recipe developer shares her 2 favorite Mediterranean diet recipes
Maria Koutsogiannis spends hours every week making, eating, and thinking about the diet of some of the world's longest-living people.
World Mental Health Day: let’s talk and listen
World Mental Health Day on October 10 raises awareness around mental health. Find out what the EU is doing to improve our mental well-being.
Kenya prepared for Ebola. It still slipped through — a warning of wider cross-border spread
Kenya had spent months preparing for Ebola, one of the world’s deadliest viral diseases, screening hundreds of thousands of travelers and training nearly 5,000 health workers in case it crossed the borders.
As AI reshapes entertainment, can it ever replace human connection?
From gaming to live streaming, audiences are seeking authentic interactions in an increasingly automated digital world
Leclerc Praises Hamilton: 'He Is Driving at an Exceptional Level'
The Monegasque highlights his teammate's performance in his second season with Ferrari and notes that he is a seven-time world champion. Despite the on-track friction, the two's relationship remains solid, and Ferrari arrives in Singapore with moderate expectations.
Sonic Racing: CrossWorlds "Year Two" Roadmap Revealed - Major Free Updates, New Collabs And Much More
Return to the track this November
Street Fighter Cup Zero Build Reload in NA Central: Session 1
Ready? Fight! Throw down in the Street Fighter Cup and battle for a chance to earn cosmetic rewards. Let’s go, World Warrior!
“The Exorcist ”film, starring Scarlett Johansson, should feel ‘dangerous’: ‘It made me wildly uncomfortable’
“I want this to be a world where God is dead,” writer-director Mike Flanagan tells EW as the new trailer drops.
New CPT codes are expanding reimbursement for AI-powered CCTA tools
New codes for these technologies have made a world of difference for clinicians. Reimbursement for the use of AI is an area where cardiology is far ahead of most other healthcare specialties.
Greek takeaways: What did we learn from Lionesses' win?
England come away from Greece with a valuable first-leg lead in their Women's World Cup qualifying play-off - but who impressed in the 3-1 victory?
Sonic Racing: CrossWorlds Year Two updates and DLC announced
SEGA has announced new updates and downloadable content coming to crossover racing game Sonic Racing: CrossWorlds in Year Two, which officially starts on November 3.
Contest-Winning Microscope Thrown Out for Using Generative AI
Ning Xu's winning entry to Nikon Instruments' Small World in Motion competition was ineligible due to AI, a spokesperson for the contest told Gizmodo.
Sonic Racing: CrossWorlds Year Two DLC includes Hello Kitty, Persona, Final Fantasy VII, and more
SEGA hosted a special showcase revealing the next two DLC packs for Year Two of Sonic Racing: CrossWorlds, following Godzilla and Evangelion.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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