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3 science-backed reasons you prefer vinyl over streaming
Research can help you better understand why some people genuinely consider vinyl to be the superior format for listening to music.
Scientists make stunning discovery that could help explain why life exists
Scientists have discovered that the universe's fundamental physical constants may be finely balanced to make life possible. Even tiny changes to these constants could make liquids too thick or too thin for essential biological processes, potentially preventing life as we know it. Surprisingly, these life-friendly conditions existed billions of years before living cells appeared. The findings raise intriguing questions about why the laws of physics seem so well suited to life.
Ariel Roblin: Political differences should never diminish our concern for one another's safety
Normally, we like to focus our editorials on local or state issues – as federal issues tend to be immediately divisive. But this one hit Californians hard.
Ranking Wisconsin football's remaining opponents from best to worst
While it looks unlikely, if they can get through Halloween unblemished, then Wisconsin hold chance of being able to progress as far as they allow
New York Jets Flight Connections 10/11/26
Happy Sunday, Jets fans! The Jets are back in action today against the Cleveland Browns looking to end their three game losing streak. The weather is likely to be a factor. We will see whether the Jets can get back into the win column. Your daily links are below. Jets Activate WR Tim Patrick from […]
Tech Workers Have Long Resisted Unions. Will AI and Politics Change the Equation?
Silicon Valley’s white-collar workers have been largely detached from organized labor. Artificial intelligence and ICE are giving employees new reasons to unionize.
U.S. Department of Health and Human Services (HHS) Recommends Science-Based Thresholds to Target Dangerous Enhanced Kratom Products
Kratom products credit: CDPH DEA takes action based on updated recommendation from HHS October 11, 2026 - WASHINGTON - On Friday, the U.S. Department of Health and Human Services relesed the following: The U.S. Department of Health and Human Services (HHS) provided a new recommendation to the Drug Enforcement Administration (DEA) that establishes science-based thresholds for 7-hydroxymitragynine (7-OH) and mitragynine pseudoindoxyl (MGPI), potent opioid compounds associated with products marketed as kratom. The Department of Justice today announced that DEA issued new Notices of Intent reflecting HHS’ updated scientific analysis and recommendations, including a new Notice of Intent for 7-OH and MGPI incorporating HHS’ recommended concentration and ratio thresholds. Following a review of available scientific data and comments, HHS Assistant Secretary for Health Admiral Brian Christine, M.D., recommended that DEA use concentration or ratio-based thresholds to determine which products containing 7-OH and MGPI are subject to Schedule I control for purposes of temporary scheduling of these substances under the Controlled Substances Act. The recommendation is designed to target concentrated or chemically altered products while distinguishing them from natural botanical kratom products, which may contain trace amounts of 7-OH and MGPI. “We are drawing a clear line between natural kratom and dangerous, enhanced opioid products,” said HHS Secretary Robert F. Kennedy, Jr. “We listened to the public, followed the science, and developed a clear recommended threshold for temporary scheduling that targets concentrated 7-OH and MGPI without sweeping natural botanical kratom into Schedule I. The Trump Administration will continue taking decisive action against dangerous products that fuel addiction while making sure our policies are grounded in rigorous science.” Under the recommendation, 7-OH and MGPI would be controlled in Schedule I for purposes of temporary scheduling when either substance alone, or their combined amount when both are present: Exceeds 1 milligram per gram in solid powders, encapsulated material, or other solid forms, or exceeds 1 milligram per milliliter in liquid preparations; or When the mass of mitragynine present divided by the mass of 7-OH, or MGPI, or the combined amount of 7-OH and MGPI if both present, is less than 100. The ratio-based approach reflects the alkaloid composition of natural kratom products and provides a way to identify products intentionally enhanced or concentrated with 7-OH or MGPI. Available scientific data indicate that 7-OH occurs naturally in botanical kratom at relatively low or trace levels, while some evidence reviewed by FDA suggests MGPI may also occur at trace levels in some natural or kratom-derived products. FDA's scientific review found that 7-OH is substantially more potent than morphine in preclinical studies, with available data indicating approximately two to nine times greater potency depending on the study. FDA also identified evidence supporting a meaningful risk of opioid-like physical dependence and withdrawal from MGPI. “Our recommendation gives DEA a scientifically supportable framework to distinguish natural botanical kratom from products that have been concentrated or manipulated to deliver dangerous levels of potent opioid compounds,” said Assistant Secretary for Health Admiral Brian Christine, M.D. “This approach allows us to focus on the products that pose the greatest threat to public health.” In July 2025, following an FDA scientific and medical evaluation, HHS recommended that 7-OH above a specified threshold be placed in Schedule I of the Controlled Substances Act. In July 2026, DEA announced its intent to temporarily schedule 7-OH above a specified threshold, and HHS simultaneously sought public comment on the proposed threshold. DEA subsequently temporarily placed MGPI and two synthetic 7-OH derivatives, MGM-15 and MGM-16, in Schedule I. Since then, questions have emerged about how scheduling could affect natural botanical kratom products potentially containing trace amounts of MGPI. The new HHS recommendation responds to those concerns by providing DEA with a more precise threshold based on both the concentration of 7-OH and MGPI and their relationship to mitragynine, the predominant alkaloid in kratom. HHS and FDA will continue working with DEA to protect Americans from dangerous concentrated and synthetic opioid products while ensuring federal policy is grounded in the best available science. Source: HHS
Personal AI agents threaten companies profiting from consumer inertia
Personal AI agents are helping users lower bills and get refunds, exposing companies that rely on customers doing nothing.
Historians: Communalism and religion were driving forces in the early Chicago political machine
The gray wolves in Chicago’s early 20th century City Council didn’t just provide favors or jobs; they knew their neighborhoods intimately.
In the race for AI dominance, the U.S. relies on a surprising ally: China
The Trump administration paints AI development as a winner-take-all contest, but U.S. data centers are full of made-in-China equipment and many U.S. companies rely on Chinese AI.
Serie A official line-ups: Como vs. Roma
Como start Nico Paz, Maxence Caqueret and Lucas Da Cunha in this top of the table showdown with Roma, who rely on Paulo Dybala, Donyell Malen and Pierluigi Gollini.It kicks off at the Stadio Sinigagli...
Remote employee shares unusual schedule working 4 p.m. to midnight
Recruiter Jimmy Kibuswa works remotely from 4 p.m. to midnight. His daily routine leaves time for sleep, the gym, and relaxing.
Heat Your Garage During Cold Months With A Wi-Fi Enabled Solution From Home Depot
The HEAT STORM Ceiling Mounted Hardwired 240-Volt Garage Heater comes with Wi-Fi controls that let you customize your heating remotely.
China’s rich coastal cities to see sea-level rise 20% higher than global average
Even if global warming is limited to 1.5 degrees Celsius, scientists warn China’s densely populated coastline faces flooding this century.
The Weekly Bobbins: Rarely Does It Feel So Easy
Bobbins sings Reading’s praises after an excellent showing against MK Dons in which numerous players stood out.
Céline Dion 'physically challenged' by her new show following health hiatus
HELLO! spoke exclusively to Céline Dion's physical performance coach, Naomi Stikeman, for insight into the singer's pre-residency routine
Player Ratings: Real Madrid 1–0 Villarreal
Thibaut Courtois: 8. Made four saves and came up big late on, when Real Madrid were down to 10 men and Villarreal were pushing for an equalizer. Trent Alexander-Arnold: 7. Played some incredible passes over the top to Mbappé. Less convincing defensively, despite not being tested particularly often. Ibrahima Konaté: 6.5. His passing was poor […]
How healthcare and the environment can benefit from 'Green' AI
AI is already widely used in hospitals and medical research. Can a new way of thinking unleash the technology’s green credentials?
IN THE HOUSE: Notable recruits at Arkansas-Tennessee game
Arkansas hosted approximately 60 recruits on unofficial visits Saturday afternoon for the Tennessee game at Reynolds Razorback Stadium.
Wellcome Global Monitor 2026: Trust in science under pressure
The Wellcome Global Monitor is the world's largest study of how people think and feel about science and health. The 2026 edition draws on surveys of more than 140,000 people in 140 countries, making it a uniquely rich and globally comparable data set on public trust in science.
Patriots Announce Flurry of Roster Moves Ahead of Raiders Game
New England placed two more players on injured reserve Saturday, adding to a growing list of absences ahead of Sunday's matchup with Las Vegas. How long can the Patriots keep relying on their “Next Man Up” mentality?
‘Failed as a party’: Bronson criticizes Wilson and GOP leaders as Republicans jostle over strategy in Alaska governor’s race
Former Anchorage Mayor Dave Bronson said Alaska Republican Party leaders have been “completely absent” from the governor’s race.
AI Driving Game Demo Already Putting Developers Into Debt
Hoping to launch next year, Teach My Little Sister How To Drive is prematurely sending its creators into the red over exhaustive token use
Trump’s Medicaid cuts strip refugees and other legal immigrants of their health coverage
Advocates warn that without Medicaid, many people will delay care or rely on ERs, and that will further strain the health system. The administration claims the cuts help ensure immigrants can support themselves without burdening taxpayer-funded programs.
Mason Taylor expected to return for Week 5
Mason Taylor likely to suit up versus Cleveland
Test your pop culture: From Hollywood to the Heartland
From a surprising Marilyn Monroe family connection to candid revelations about Hollywood relationships, see how closely you followed this week's entertainment headlines.
🚨XIs confirmed: United and Tottenham meet in crisis clash
Old Trafford hosts the clash between Manchester United and Tottenham Hotspur this Saturday, October 10 (16:30 GMT), on Matchday 6 of the Premier League. Both clubs desperately need to turn things arou...
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple reportedly plans to unveil an all-new smart home hub as part of the "Welcome home" product launch it announced for Tuesday, October 13. Our image above is just a rough concept based on rumored design details, so be prepared for the device's actual appearance to be different. The device will likely be unveiled in a press release shared on the Apple Newsroom website at around 9 a.m.
A New St. Louis Science Center Exhibit is Entirely About the Ways Nature Can Kill You
The Saint Louis Science Center is getting a new exhibit about all the different ways nature can kill you. Death by Natural Causes opens March 20, 2027. According to the Science Center, visitors will s...
The Breadwinner Was So Offensive To Me As A Dad, I Almost Didn't Finish It
I genuinely can't believe no one stopped this movie.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan. The UAW generally supports Democrats, but its members are divided over whether Democrats or Republicans better represent working-class interests. Internal divisions and past corruption scandals have er...
Has Elevance Health (ELV) Earned Its Discount After Medicare Updates?
Elevance Health has delivered solid gains over the past year, and fresh product updates in its Medicare business keep the story moving. The open question for anyone looking at the stock now is whether that share price is adequately backed by the company’s earnings power. With a 19.2% return over the past year, Elevance Health has rewarded holders, which puts more focus on whether that move lines up with its earnings profile. The planned 2027 Medicare Advantage offerings aim to provide more...
Loneliness may steal nearly 6 years of good health
A large study suggests loneliness and social isolation can cost people years of healthy life, especially when it comes to mental health. Men experiencing both lost about 5.8 years free from depression and anxiety, while women lost roughly 3.7 years.
For The First Time Ever, Quantum Spins Shift a Centimeter-Scale Object
This is (relatively) huge.
For The First Time Ever, Quantum Spins Shift a Centimeter-Scale Object
This is (relatively) huge.
Blood proteins may offer new clues to gut health in coeliac disease
Coeliac disease is an autoimmune condition in which the immune system reacts adversely to gluten. Eating gluten causes inflammation in the gut, which can damage the intestine and impair its ability to absorb nutrients.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan. The UAW generally supports Democrats, but its members are divided over whether Democrats or Republicans better
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan.
UAW tries to reassert political power in Michigan despite internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan
Turkey’s Deepening Somalia Partnership Has Political Limits
Somalia May Rely on Turkish Security Assistance but It Will Not Rubberstamp Turkish Foreign Policy
Trying This Lifestyle Trick With Dinner Could Help Lower Your Blood Sugar
It’s quick, easy to do, and absolutely free.
IRRR, AEOA celebrate 1,000 small business grants
The Ely Echo weekly newspaper and its companion pieces - North Country SAVER and North Country ANGLER - provide insight into the news and happenings of northern Minnesota, alongside the Canadian border. www.elyecho.com
The possibility that Trump will cost the GOP the Senate is coming into focus
President Donald Trump might well have cost Republicans the Senate majority in both 2020 and 2022. It’s likely to happen again.
Darline Graham opposes Chinese manufacturing. Her husband’s employers rely on it.
The senator and sister of the late Lindsey Graham has said the U.S. must “stop depending on Communist China for things America can make ourselves.”
Economic Pain and an Unpopular Trump Put G.O.P. on its Heels With Three Weeks to Go
Inflation has hurt Americans at many levels: Farmers, truckers, consumers. It has also expanded the electoral map into what was safely Republican country just a few months ago.
Yankees news: Should Boone Stay or Should Boone Go
Calls for the skipper’s dismissal mount as logistics make it unlikely; Kilby shines in AFL; Goldy’s renaissance
Many Kauai small businesses hanging on by a thread waiting for financial aid
A month after Hurricane Lowell destroyed businesses and caused a dramatic slowdown in customers, many Kauai operators are barely hanging on. The federal government announced approval of major disaster aid
Bills Likely to Face Aaron Donald on MNF vs Rams
The Buffalo Bills have a tough game this week against the Los Angeles Rams.
Vibe-Coded Browser Ports Of Games Work Perfectly, Unfortunately
Call of Duty: Black Ops, Halo: CE, Grand Theft Auto: Vice City, Skate 3 and many more titles have been decompiled and ported to web browsers overnight
Dr. André Carrington on audiofuturism: the Black history of science fiction radio drama, Oct. 16
“Audiofuturism: Science Fiction Radio Drama and the Black Fantastic Imagination” chronicles the largely understudied history of audio science fiction made for Black creators for Black audiences.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Trump’s Nobel Prize quest is now the butt of the joke
Earlier this year, President Donald Trump used his status as the world’s most powerful man to effectively coerce the Nobel Peace Prize winner to give him the medal she won.
Sutter Health care model safely expands local Alzheimer's treatment
A multidisciplinary care model developed across Sutter Health helped general neurologists address a practical challenge facing health systems nationwide: how to safely offer newer Alzheimer's disease treatments in community settings to more patients.
Tackling mental health issues
In a world of chaos and disorder, maintaining your mental health has never been more important.
The Science Behind Why Dietary Changes Rarely Stick
Learning new eating habits isn’t simple. Our pre-existing feelings around food—whether it’s a distaste for olives or a love of pastries—could make it harder to learn new eating habits, according to new research from Yale School of Medicine.
Expected Isaias losses unlikely to tip the market: Brokers
Preliminary projected insured loss estimates for Hurricane Isaias range in the mid-single-digit billions, as it moves toward the Eastern Gulf Coast on Friday, according to a reports by reinsurance…
Scientists Uncover Two Hidden Forms of Disorder in Next-Generation Semiconductors
A study of twisted two-dimensional semiconductors reveals how subtle material disorder can emerge at different spatial scales. Two distinct forms of hidden disorder may influence how ultrathin semiconductors emit light. One extends across relatively large areas of the material, while the other is concentrated around tiny defects. A new theoretical approach offers a way to
Time for term limits? Dems in majority could have familiar faces in key roles
Democrats hope to bring a new agenda to the House next year if they take the majority, but they will most likely do so with many of the same faces that have steered their party's legislative work for a decade or more.
Deep-sea expedition around the Hawaiian Islands includes 10 local scientists, students, educators
The expedition will utilize remotely operated vehicles and seafloor mapping technologies to explore never-before-seen ridges, seamounts and abyssal plains throughout the Hawaiian Archipelago.
Proponents Press For Mental Health Parity
At Friday presser criticizing the Trump administration for letting insurance companies not adequately cover mental health and addiction treatment.
Cook moves 18 more House races toward the left
Polling and the work of prognosticators like the Cook Political Report suggest Democrats are likely to take back the House in November.
Jessica Chastain's horror movie 'Other Mommy' is filled with jump scares. But is it actually scary?
Some critics say the film's nonstop attempts to frighten audiences ultimately have the opposite effect.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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